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        <FormAndLineReferenceDesc>Form 990, Part III, Line 4d: Other Program Services Description</FormAndLineReferenceDesc>
        <ExplanationTxt>OTHER PROGRAM SERVICES 4: Education Programs To help veterans understand and access their GI Bill benefits, IAVA maintains a comprehensive online guide at NewGIBill.org. The site includes IAVAs proprietary New GI Bill calculator, which enables veterans to easily check their benefits eligibility. In 2013, 230,000 veterans visited NewGIBill.org to receive the support they needed to understand and effectively utilize their GI Bill benefits. Expenditures related to education programs for 2013 totaled $305,405, including $4,800 worth of IRS recognizable non-cash contributions. OTHER PROGRAM SERVICES 5: Community Programs - Each year, IAVA hosts hundreds of local events to foster a strong community for new veterans. Our goal is to eliminate the experiences of isolation many veterans encounter when they return home. During 2013, these events engaged 8,000 veterans from across the country. IAVA also maintains the Rucksack, an online rewards program that offers veterans access to exclusive tickets, giveaways, workshops and more in their local communities. In 2013, a total of 7,200 veterans benefitted from reward opportunities offered through the Rucksack. These included professional opportunitiessuch as personal coaching sessions on developing stronger LinkedIn profiles (provided by LinkedIns own employees)as well as opportunities to attend cultural, community and sporting events. Expenditures related to community programs for 2013 totaled $1,071,847, including $333,363 worth of IRS recognizable non-cash contributions OTHER PROGRAM SERVICES 6: Awareness Programs IAVA works to put new veterans at the center of the national media conversation, and build public understanding of the unique challenges and opportunities facing our community. Our goal is to connect the 99% of the population who have not served in Iraq or Afghanistan with the 1% who have. In 2013, IAVA leadership and members were featured repeatedly on network and cable TV, and in the nation's top newspapers and news services. We estimate that throughout the year, media coverage of IAVA resulted in 3,264,684,535 impressions and reached a broad national audience. In addition, IAVA launched The Wait We Carry (http://thewaitwecarry.org), a website that highlights the critical importance of disability benefits to veterans; the site received 35,653 page-views by the end of 2013. Expenditures related to awareness for 2013 totaled $1,106,334 including $15,200 worth of IRS recognizable non-cash contributions. OTHER PROGRAM SERVICES 7: Advocacy Programs IAVA conducts non-partisan issue advocacy to ensure that Iraq and Afghanistan veterans and their families are supported, protected and never forgotten. In 2013, this work included conducting a comprehensive survey of 4,104 IAVA members, which helped us to identify the most urgent policy issues facing the post-9/11 generation of veterans. IAVA also conducted our annual Storm the Hill campaign, where 31 veterans from across the country were brought to Washington, DC to receive communications and leadership training, and met directly with policymakers to advocate for progress on key veterans issues, namely reducing veteran suicide. In addition, IAVA created a website with real-time information about how the October 2013 government shutdown impacted benefits and services for troops and veterans, which generated over 1.5 million page views in two weeks. Expenditures related to advocacy for 2013 totaled $825,296, including $11,200 worth of IRS recognizable non-cash contributions. OTHER PROGRAM SERVICES 8: Other Programs In 2013, IAVA issued a total of $80,000 in grants to other best in class organizations working to improve the lives of veterans and their families in key areas. These funds were raised through the Veterans Support Fund (VSF), a coalition of veterans organizations that includes IAVA, Operation Mend, Tragedy Assistance Program for Survivors (TAPS), Operation Homefront and the National Military Family Association.</ExplanationTxt>
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        <ExplanationTxt>TOTAL PROGRAM MANAGEMENT FUNDRAISING &amp; GENERALDUES AND SUBSCRIPTIONS $ 45,197 $ 41,673 $ 1,909 $ 1,615 GRAPHIC DESIGN $ 2,109 $ 2,109 IAVA RESEARCH REPORTS $ 8,327 $ 8,327INFORMATIONAL &amp; PROMOTIONAL MATERIAL $ 108,541 $ 108,541MISCELLANEOUS $ 2,880 $ 2,880OTHER TAXES AND FEES $ 50,862 $ 39,681 $ 6,056 $ 5,125OUTREACH EVENTS $ 30,561 $ 30,561PHOTOGRAPHY/VIDEOGRAPHY $ 12,789 $ 12,789POSTAGE AND SHIPPING $ 6,272 $ 6,272 SOFTWARE &amp; ONLINE TOOLS $ 15,929 $ 14,146 $ 966 $ 817STAFF DEVELOPMENT $ 108,538 $ 82,489 $ 14,110 $ 11,939SUPPLIES $ 20,312 $ 16,786 $ 1,910 $ 1,616WEB HOSTING $ 10,209 $ 10,209 TOTAL $428,962 $390,001 $21,105 $17,856</ExplanationTxt>
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