2014-07-28T13:14:51-05:00 2013-12-31 593651466 CROSS FERNANDEZ & RILEY LLP 201 S ORANGE AVE SUITE 800 ORLANDO FL 328013421 990 2013-01-01 592395248 OrlandoOrange County Convention and Visitors Bureau Inc ORLA 4073635800 6277 Sea Harbor Drive No 400 Orlando FL 32821 Larry Henrichs COO/CFO 4073635800 2014-07-28 1 Anne-Marie Barrett CPA P00546302 4078416930 2013 2015-11-30 17:44:51Z X Visit Orlando Larry Henrichs 6277 Sea Harbor Drive No 400 Orlando FL 32821 64171156 0 X www.visitorlando.com/cvb X 1983 FL The mission of Visit Orlando, as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community. 30 29 462 0 4192324 0 37698126 40717077 8616677 9971818 115129 162714 997657 1345719 47427589 52197328 0 0 0 0 15221709 15744009 0 0 0 33172217 34080225 48393926 49824234 -966337 2373094 19306171 24754549 5748977 8733984 13557194 16020565 THE MISSION OF VISIT ORLANDO, AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY. 0 0 Convention and housing services - Provision of personnel, equipment and reservation assistance to conventions scheduled in the Orlando/Orange County area. Tourism, convention sales, promotion - Promote Orlando and Orange County as a destination for tourists and location for conventions and trade shows. Membership services - Provision of information and schedule educational meetings and seminars for membership. 0 1 0 1 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 51 0 1 462 1 1 1 0 0 0 0 0 X 30 29 0 0 0 0 1 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X X X LARRY HENRICHS 4073635800 6277 Sea Harbor Drive Suite 400 ORLANDO FL 32821 Paul S Mears III Chair 6.00 X X 0 0 0 Peter Kacheris Chair-Elect 4.00 X X 0 0 0 Paul Tang Past Chair 4.00 X X 0 0 0 Donald Engfer Treasurer 4.00 X X 0 0 0 William A Davis Secretary 4.00 X X 0 0 0 David Bartek Elected Director 4.00 X 0 0 0 Barbara Bowden Elected Director 4.00 X 0 0 0 Daniel B Brown Elected Director 4.00 X 0 0 0 Rick Continelli Elected Director 4.00 X 0 0 0 Steve Contos Elected Director 4.00 X 0 0 0 Susan Godorov Elected Director 4.00 X 0 0 0 Greg J Hauenstein Elected Director 4.00 X 0 0 0 John Martin Elected Director 4.00 X 0 0 0 Alex Martins Elected Director 4.00 X 0 0 0 John A Marzano Elected Director 4.00 X 0 0 0 Leslie A Menichini Elected Director 4.00 X 0 0 0 Doug Ridge Elected Director 4.00 X 0 0 0 Craig Swygert Elected Director 4.00 X 0 0 0 Sami Haiman-Marrero Appointed Director 4.00 X 0 0 0 Craig Mateer Appointed Director 4.00 X 0 0 0 Steven Jamieson Director-at-Large 4.00 X 0 0 0 Yolanda Londono Director-at-Large 4.00 X 0 0 0 Kathie Canning Ex-Officio Director 4.00 X 0 0 0 Carolyn Fennell Ex-Officio Director 4.00 X 0 0 0 Dr Daniel Holsenbeck Ex-Officio Director 4.00 X 0 0 0 Rich Maladecki Ex-Officio Director 4.00 X 0 0 0 Jacob Stuart Ex-Officio Director 4.00 X 0 0 0 Rick Weddle Ex-Officio Director 4.00 X 0 0 0 Brooke R Bonnett Designated Director 4.00 X 0 0 0 Graciela Noriega-Jacoby Designated Director 60.00 X 0 0 0 George Aguel President & CEO 60.00 X X 345095 0 20108 Larry Henrichs Chief Operating Officer & CFO 60.00 X 268495 0 24164 Danielle Courtenay Chief Marketing Officer 40.00 X 232543 0 22628 Fred Shea Sr. VP of Convention Sales & Service 40.00 X 186590 0 21886 Melissa Johantgen Sr. VP of Member Relations & Support 40.00 X 173037 0 24235 Sheryl Taylor VP of Member Business Development 40.00 X 171194 0 24089 Jair Santos VP of Global Travel Ind Sales & Marketing 40.00 X 160092 0 19363 Sandra Daugherty Assoc Director of Member Business Devel. 40.00 X 151349 0 16990 Susan Zeiri Director of Convention Sales 40.00 X 155417 0 22948 Terri Dougherty Member Business Development Sr. Manager 40.00 X 212551 0 21093 2056363 0 217504 33 0 1 0 22 Squared Inc PO Box 102688 Atlanta GA 303680688 Media/Agency/Marketing 4420101 Google Inc PO Box 39000 San Francisco CA 941393181 Advertising 1925378 Southwest Media Group Inc 2100 Ross Ave Suite 3000 Dallas TX 75201 Media/Agency/Marketing 1813846 Push Inc 150 N Orange Ave Suite 300 Orlando FL 32801 Media/Agency/Marketing 1413094 Lexignton Realty Trust 2000 West Loop South Suite 1050 Houston TX 77027 Construction 804621 50 2649236 38067841 40717077 Tourism Marketing 900004 6117809 6117809 Publications 541800 2991440 100510 2890930 Convention/Housing Svc. 900004 862569 862569 9971818 178961 178961 16247 -16247 -16247 -16247 13258975 11957581 1301394 1301394 Other 900099 44325 44325 44325 52197328 7108966 4192324 178961 1318781 11538596 670800 1250801 965031 60060 42697 24515 25000 17121871 951960 966117 997964 1534907 818 2698294 3792 591173 88969 Agency/Int'l Represent 3170738 Publications Printing 1189245 Research 923510 Promotions & Related 593548 3095047 49824234 4711 3873 7802798 9551739 6193388 7709186 1000000 861834 678074 2488552 840515 6327747 2884457 695994 3443290 1233894 1502872 25000 25000 19306171 24754549 4588380 5678905 1160597 1205661 0 1849418 5748977 8733984 X 13557194 16020565 13557194 16020565 19306171 24754549 2373094 90277 0 X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 1 2649236 24515 35663 60178 60178 Part III-B The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) does not engage in lobbying activities. Visit Orlando pays membership dues to other trade assocaitons, a portion of which is understood to be used by those organizations for lobbying activities. As the organization's indirect lobbying expenditures are less than 1% of dues each year, the organization reports as follows in order to minimize the administrative burden placed on the organization. Visit Orlando's notices state the following: "Visit Orlando does not engage in lobbying activities but pays dues to organizations that do engage in lobbying efforts. As a result, it is estimated that 1% of your dues are not deductible." 2685735 297061 2388674 2112393 1722564 389829 1529619 864832 664787 3443290 Deferred Rent Liability 1849418 1849418 X 64245186 90277 90277 64154909 -11957581 -11957581 52197328 61781815 11957581 11957581 49824234 0 49824234 Part X, Line 2: Visit Orlando identifies and evaluates uncertain tax positions, if any, and recognizes the impact of uncertain tax positions for which there is a less than more-likely-than-not probability of the position being upheld when reviewed by the relevant taxing authority. Such positions are deemed to be unrecognized tax benefits and a corresponding liability is established on the statement of financial position. Visit Orlando has not recognized a liability for uncertain tax positions. If there were an unrecognized tax benefit, Visit Orlando would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. Visit Orlando's open tax years subject to examination by the Internal Revenue Service generally remain open for three years from the date of filing. Part XI, Line 4b - Other Adjustments: Cost of Goods sold included in Stmt of Revenue for 990 -11,957,581. Part XII, Line 2d - Other Adjustments: Cost of Goods sold included in Stmt of Revenue for 990 11,957,581. X X X X X X 0 0 0 George Aguel President & CEO 320095 0 25000 0 0 0 13535 0 6573 0 365203 0 0 0 Larry Henrichs Chief Operating Officer & CFO 213495 0 55000 0 0 0 17850 0 6314 0 292659 0 0 0 Danielle Courtenay Chief Marketing Officer 199034 0 33509 0 0 0 16314 0 6314 0 255171 0 0 0 Fred Shea Sr. VP of Convention Sales & Service 174422 0 12168 0 0 0 13370 0 8516 0 208476 0 0 0 Melissa Johantgen Sr. VP of Member Relations & Support 152113 0 20924 0 0 0 12709 0 11526 0 197272 0 0 0 Sheryl Taylor VP of Member Business Development 111347 0 59847 0 0 0 12563 0 11526 0 195283 0 0 0 Jair Santos VP of Global Travel Ind Sales & Mark 142376 0 17716 0 0 0 11411 0 7952 0 179455 0 0 0 Sandra Daugherty Assoc Director of Member Business De 62370 0 88979 0 0 0 10676 0 6314 0 168339 0 0 0 Susan Zeiri Director of Convention Sales 121385 0 34032 0 0 0 11422 0 11526 0 178365 0 0 0 Terri Dougherty Member Business Development Sr. Mana 39483 0 173068 0 0 0 14779 0 6314 0 233644 0 0 0 Walt Disney World Attractions Director 5385113 Attraction ticket purchases, at arms-length pricing, from entities of which Visit Orlando directors are key employees. 0 Universal Studios Orlando Director 4410874 Attraction ticket purchases, at arms-length pricing, from entities of which Visit Orlando directors are key employees. 0 Sea World of Florida Director 1482809 Attraction ticket purchases, at arms-length pricing, from entities of which Visit Orlando directors are key employees. 0 Form 990, Part VI, Section A, line 6 The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors. Form 990, Part VI, Section A, line 7a Visit Orlando is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors. Form 990, Part VI, Section B, line 11 Form 990 is reviewed and approved by the Board of Directors Audit and Oversight Committee. The return is then presented and discussed with the board or its Executive Committee prior to filing. Form 990, Part VI, Section B, line 12c Visit Orlando distributes a conflicts of interest policy, along with other similar policies, to Board members annually. Board members are expected to, and regularly do, recuse themselves from voting on issues that could potentially be a conflict. A conflict of interest policy is communicated to all employees at time of hire by a representative of the Human Resources Department and is included in the employee handbook. The employees are instructed that if at any time during their employment they have a question regarding this policy or if they have a question regarding if something would be considered a conflict of interest they are to address this with the Vice President of their area or with someone from Human Resources. Form 990, Part VI, Section B, line 15 Compensation for the CEO is set and approved by the Board of Directors. Ongoing compensation analysis and surveys are obtained by the Vice President of Human Resources utilizing several third party external sources including survey data from the hospitality industry, the CVB industry and individual compensation professionals. The compensation of the other key executives is determined by multiple sources including the CEO and the Vice President of Human Resources who utilize several industry salary surveys and information from independent third party compensation professionals. Form 990, Part VI, Section C, line 19 Visit Orlando makes its governing documents available to our members, local county government and to the public upon request. We make our conflict of interest policy available to our Board of Directors and our employees. We distribute our financial statements to local county government and post them to our website for access to the public.