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        <BusinessNameLine1>THE HUMANE SOCIETY OF ROCHESTER &amp; MONROE</BusinessNameLine1>
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      <MissionDescription>LOLLYPOP FARM, THE HUMANE SOCIETY OF GREATER ROCHESTER, IS COMMITTED TO BUILDING LIFELONG BONDS BETWEEN PEOPLE AND ANIMALS THROUGH EDUCATION, COMMUNITY OUTREACH PROGRAMS AND THE PREVENTION OF CRUELTY. WE ENVISION A TIME WHEN OUR COMMUNITY CELEBRATES THE HUMAN-ANIMAL BOND; EMBRACES THE MUTUAL BENEFITS THEREIN; AND TREATS ALL FELLOW BEINGS WITH CARE, COMPASSION AND RESPECT.</MissionDescription>
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      <Description>AS AN OPEN-ADMISSION ANIMAL SHELTER, LOLLYPOP FARM ACCEPTS EVERY ANIMAL WHO IS BROUGHT TO OUR FACILITY; NO ANIMAL IS DENIED ADMISSION FOR ANY REASON. EACH YEAR, NEARLY 12,000 ANIMALS FROM DOGS AND CATS TO RABBITS, BIRDS, HORSES, GOATS, PIGS AND MORE ARE SURRENDERED OR ADMITTED TO OUR SHELTER. WHILE THESE ANIMALS ARE WITH US, OUR STAFF AND VOLUNTEERS STRIVE TO PROVIDE THE HIGHEST QUALITY CARE AND ENRICHMENT. OUR MODERN FACILITY AND METICULOUS STANDARD OPERATING PROCEDURES ENSURE CLEANLINESS AND MINIMIZE THE SPREAD OF ILLNESS. ADDITIONALLY, WE PROVIDE HIGH-QUALITY FOOD TO ALL ANIMALS, AND DAILY ENRICHMENT AND TRAINING HELPS KEEP THEM MENTALLY FIT WHILE IN OUR CARE. TO FIND PERMANENT, LOVING HOMES FOR THESE PETS, LOLLYPOP FARM STRIVES TO PROVIDE AN ADOPTION EXPERIENCE THAT CONSIDERS IMPORTANT DETAILS FOR FINDING THE RIGHT FIT FOR EACH ADOPTER, SUCH AS A PERSON'S HOME, INTERESTS AND LIFESTYLE. WE THEN MATCH THOSE WITH AN ANIMAL'S SOCIAL, EXERCISE, AND TRAINING NEEDS. OUR ADOPTION COUNSELORS WILL WORK WITH PROSPECTIVE FAMILIES TO ENSURE HAPPY, SUCCESSFUL ADOPTIONS THAT LAST A LIFETIME.</Description>
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        <Description>OUR VETERINARY CLINIC EVALUATES AND VACCINATES ALL ANIMALS SURRENDERED BY THEIR OWNERS, SEIZED FROM CRUEL OR NEGLECTFUL CONDITIONS OR TRANSFERRED FROM OTHER ANIMAL WELFARE AGENCIES. THIS IMPORTANT WORK IS PERFORMED BY A STAFF OF THREE VETERINARIANS, FIVE VETERINARY TECHNICIANS, AND TWO VETERINARY ASSISTANTS. BEYOND BASIC CARE, ANIMALS ARE TREATED FOR COMMON CONDITIONS AND RARE ONES AS WELL INCLUDING SKIN PROBLEMS, EYE INJURIES, DIGESTIVE ISSUES, AND LAMENESS. LOLLYPOP FARM CONTINUES TO COMBAT PET OVERPOPULATION BY SPAYING AND NEUTERING ALL DOGS, CATS AND RABBITS BEFORE ADOPTION.</Description>
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        <Description>THE LAW ENFORCEMENT DEPARTMENT ENFORCES NEW YORK STATE'S ANIMAL CRUELTY LAWS, INVESTIGATING CASES OF NEGLECT, AND WHEN POSSIBLE, EDUCATING THE PUBLIC ON PROPER ANIMAL CARE.</Description>
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        <Description>PROGRAMS AT LOLLYPOP FARM HELP TO ADDRESS THE ISSUES IN OUR COMMUNITY THAT CONTRIBUTE TO PET OVERPOPULATION AND THE SURRENDER OF UNWANTED ANIMALS. THROUGH OUR PET ASSISTED THERAPY (PAT) PROGRAM, VOLUNTEERS PARTNERED WITH TRAINED THERAPY ANIMALS VISIT FACILITIES AROUND GREATER ROCHESTER. THE GROWING NUMBER OF PET PARTNER TEAMS WHO ARE CERTIFIED NATIONALLY, BRIGHTEN THE DAYS OF RESIDENTS OF NURSING HOMES, HOSPITALS, CHILDREN'S CENTERS, MENTAL HEALTH FACILITIES, AND FACILITIES THAT SERVE INDIVIDUALS WITH DISABILITIES. S.N.I.P. (SPAY/NEUTER INCENTIVE PROGRAM) SUBSIDIZES THE SPAYING AND NEUTERING OF DOGS AND CATS OF LOW-INCOME OWNERS. THE ASSISTANCE FOR THESE SURGERIES (WHICH ARE PERFORMED BY LOCAL VETERINARIANS) ENABLES PEOPLE TO RECEIVE FINANCIAL SUPPORT TO CARE FOR THEIR PETS AND HELPS PREVENT UNWANTED LITTERS.FINDING A RENTAL PROPERTY THAT ALLOWS PETS DOESN'T HAVE TO BE A CHALLENGE WITH THE PETS ARE WELCOME LIST, WHICH INCLUDES MORE THAN 200 LOCAL PROPERTIES.IN RECOGNITION OF THE INTEGRAL ROLE PETS PLAY IN MANY OF OUR LIVES, LOLLYPOP FARM OFFERS A PET LOSS SUPPORT GROUP MONTHLY FOR THOSE GRIEVING THE LOSS OF A BELOVED PET.THE SENIORS-FOR-SENIORS PROGRAM ENABLES ADOPTERS SIXTY YEARS OF AGE OR OLDER TO OPEN THEIR HOME TO DOGS AND CATS SIX YEARS OF AGE OR OLDER BY DISCOUNTING THE ADOPTION FEE.LOLLYPOP FARM IS A PROUD PARTNER IN THE PETS FOR PATRIOTS PROGRAM. THIS PROGRAM IS AVAILABLE TO VETERANS, WOUNDED WARRIORS, AND SERVICE MEMBERS OF ALL ARMED FORCES. TO JOIN, AN INDIVIDUAL MUST APPLY THROUGH PETS FOR PATRIOTS AT WWW.PETSFORPATRIOTS.ORG. ONCE AN INDIVIDUAL IS APPROVED, THEY RECEIVE A MEMBERSHIP ID AND MAY ADOPT A QUALIFYING ANIMAL AT LOLLYPOP FARM FOR HALF THE COST OF THE ADOPTION FEE. LOLLYPOP FARM'S FOSTER CARE PROGRAM ALLOWS US TO SAVE PETS WHO ARE MORE EASILY CARED FOR IN A HOME ENVIRONMENT, INCLUDING ANIMALS RECOVERING FROM ILLNESS OR INJURY, ORPHANED KITTENS AND PUPPIES, AND CATS AND DOGS WITH LITTERS.LOLLYPOP FARM OFFERS HUMANE EDUCATION FOR PEOPLE OF ALL AGES, TEACHING PEOPLE ABOUT RESPECT, RESPONSIBILITY AND COMPASSION FOR PETS AND ALL LIVING THINGS THROUGH TOURS, GIRL SCOUT BADGE PROGRAMS, CONTINUING EDUCATION FOR TEACHERS, WORKSHOPS, AND SUMMER FARM CAMP.PET PEEVES, A COMPLETELY FREE SERVICE FOR PET OWNERS, OFFERS ADVICE AND SUPPORT TO CALLERS DEALING WITH DOG OR CAT BEHAVIOR ISSUES. THE TIPS WE PROVIDE FOR SIMPLE AND MORE COMPLICATED PET PROBLEMS HELP ANIMALS AND THEIR HUMANS STAY TOGETHER.DURING PUPPY, BASIC, ADVANCED, AND AGILITY CLASSES, DOG OWNERS AND THEIR PETS WORK TOGETHER TO BECOME BETTER PARTNERS. TRAINING CLASSES OFFER PEOPLE AND THEIR PETS A WONDERFUL OPPORTUNITY TO IMPROVE THEIR COMMUNICATION SKILLS AND PREVENT FUTURE BEHAVIOR PROBLEMS THROUGH POSITIVE, RELATIONSHIP-BASED METHODS.AS ONE OF THE FEW HUMANE SOCIETIES NATIONWIDE THAT ADMITS AND ADOPTS FARM ANIMALS, LOLLYPOP FARM IS IN A FORTUNATE POSITION TO OFFER THESE UNWANTED ANIMALS A SAFE, CARING ENVIRONMENT WHILE THEY AWAIT NEW HOMES, WHILE ALSO PROVIDING A UNIQUE EXPERIENCE TO VISITORS. EACH YEAR, OVER 150,000 FAMILIES TAKE ADVANTAGE OF THE FARM YARD PETTING AREA AND WALK WHICH OFFERS EDUCATIONAL DISPLAYS TO HELP PEOPLE OF ALL AGES LEARN MORE ABOUT THE MANY DIFFERENT FARM ANIMALS WE CARE FOR: HORSES, CATTLE, GOATS, SHEEP, PIGS, EMU AND FOWL.</Description>
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        <MethodOfValuation>F</MethodOfValuation>
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      <TotalOfBookValueSecurities>10348623</TotalOfBookValueSecurities>
      <FootnoteInPartXIII>X</FootnoteInPartXIII>
      <TotRevenueEtcAuditedFinclStmt>8863318</TotRevenueEtcAuditedFinclStmt>
      <NetUnrealizedGainsInvestments>580508</NetUnrealizedGainsInvestments>
      <DonatedSrvcAndUseOfFacilities>209270</DonatedSrvcAndUseOfFacilities>
      <OtherRevenues>158677</OtherRevenues>
      <RevenueNotRptdF990>948455</RevenueNotRptdF990>
      <RevenueSubtotal>7914863</RevenueSubtotal>
      <RevenueNotRptdOnFinStmt>0</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>7914863</TotalRevenuePerForm990>
      <TotExpensesEtcAuditedFinclStmt>5860065</TotExpensesEtcAuditedFinclStmt>
      <DonatedServicesUseOfFacilities>209270</DonatedServicesUseOfFacilities>
      <OtherExpensesIncluded>158677</OtherExpensesIncluded>
      <ExpensesNotRptdF990>367947</ExpensesNotRptdF990>
      <ExpensesSubtotal>5492118</ExpensesSubtotal>
      <ExpensesNotRptdOnFinStmt>0</ExpensesNotRptdOnFinStmt>
      <TotalExpensesPerForm990>5492118</TotalExpensesPerForm990>
      <Form990ScheduleDPartXIII>
        <Identifier>DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:</Identifier>
        <ReturnReference>PART X, LINE 2:</ReturnReference>
        <Explanation>THE SOCIETY IS TAX-EXEMPT UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE. THE SOCIETY HAS FILED FOR AND RECEIVED INCOME TAX EXEMPTIONS IN THE VARIOUS JURISDICTIONS WHERE IT IS REQUIRED TO DO SO. THE SOCIETY FILES FORM 990 TAX RETURNS IN THE U.S. FEDERAL JURISDICTION AND FILES IN NEW YORK STATE. WITH FEW EXCEPTIONS, AS OF JUNE 30, 2013, THE SOCIETY IS NO LONGER SUBJECT TO U.S. FEDERAL OR STATE INCOME TAX EXAMINATIONS BY TAX AUTHORITIES FOR YEARS ENDED PRIOR TO JUNE 30, 2010. THE TAX RETURNS FOR THE YEARS ENDED JUNE 30, 2010 THROUGH JUNE 30, 2013 ARE STILL SUBJECT TO POTENTIAL AUDIT BY THE IRS AND THE TAXING AUTHORITIES IN NEW YORK STATE. MANAGEMENT OF THE SOCIETY BELIEVES IT HAS NO MATERIAL UNCERTAIN TAX POSITIONS AND, ACCORDINGLY IT WILL NOT RECOGNIZE ANY LIABILITY FOR UNRECOGNIZED TAX BENEFITS.</Explanation>
      </Form990ScheduleDPartXIII>
      <Form990ScheduleDPartXIII>
        <Identifier>PART XI, LINE 2D - OTHER ADJUSTMENTS:</Identifier>
        <Explanation>SPECIAL EVENTS EXPENSES 158,677.</Explanation>
      </Form990ScheduleDPartXIII>
      <Form990ScheduleDPartXIII>
        <Identifier>PART XII, LINE 2D - OTHER ADJUSTMENTS:</Identifier>
        <Explanation>SPECIAL EVENTS EXPENSES 158,677.</Explanation>
      </Form990ScheduleDPartXIII>
    </IRS990ScheduleD>
    <IRS990ScheduleG documentId="RetDoc1041200001">
      <MailSolicitations>X</MailSolicitations>
      <InPersonSolicitations>X</InPersonSolicitations>
      <SpecialFundraisingEvents>X</SpecialFundraisingEvents>
      <AgreementRefFundraising>0</AgreementRefFundraising>
      <FundraiserActivityInformation>
        <NameOfOrganization>
          <BusinessNameLine1>ALPHA DOG</BusinessNameLine1>
        </NameOfOrganization>
        <AddressUS>
          <AddressLine1>9060 ANDERMATT DRIVE SUITE 101</AddressLine1>
          <City>LINCOLN</City>
          <State>NE</State>
          <ZIPCode>68526</ZIPCode>
        </AddressUS>
        <Activity>FUNDRAISING CONSULTING</Activity>
        <FundraiserControlOfFunds>0</FundraiserControlOfFunds>
        <GrossReceipts>885945</GrossReceipts>
        <AmountRetainedByContractor>223914</AmountRetainedByContractor>
        <NetToOrganization>662031</NetToOrganization>
      </FundraiserActivityInformation>
      <FundraiserActivityInformation>
        <NameOfOrganization>
          <BusinessNameLine1>TELECOMP INC</BusinessNameLine1>
        </NameOfOrganization>
        <AddressUS>
          <AddressLine1>3375 BRIGHTON HENRIETTA TOWNLINE RD</AddressLine1>
          <City>ROCHESTER</City>
          <State>NY</State>
          <ZIPCode>14623</ZIPCode>
        </AddressUS>
        <Activity>FUNDRAISING CONSULTING</Activity>
        <FundraiserControlOfFunds>0</FundraiserControlOfFunds>
        <GrossReceipts>350000</GrossReceipts>
        <AmountRetainedByContractor>129295</AmountRetainedByContractor>
        <NetToOrganization>220705</NetToOrganization>
      </FundraiserActivityInformation>
      <TotalGrossReceipts>1235945</TotalGrossReceipts>
      <TotalRetainedByContractors>353209</TotalRetainedByContractors>
      <TotalNetToOrganization>882736</TotalNetToOrganization>
      <EventsInformation>
        <NameOfEvent1>TELETHON</NameOfEvent1>
        <GrossReceiptsEvent1>250899</GrossReceiptsEvent1>
        <CharitableContributionsEvent1>250899</CharitableContributionsEvent1>
        <OtherDirectExpensesEvent1>43365</OtherDirectExpensesEvent1>
        <NameOfEvent2>GALA</NameOfEvent2>
        <GrossReceiptsEvent2>143512</GrossReceiptsEvent2>
        <CharitableContributionsEvent2>125032</CharitableContributionsEvent2>
        <GrossRevenueEvent2>18480</GrossRevenueEvent2>
        <RentFacilityCostsEvent2>11000</RentFacilityCostsEvent2>
        <FoodAndBeverageEvent2>18545</FoodAndBeverageEvent2>
        <EntertainmentEvent2>3500</EntertainmentEvent2>
        <OtherDirectExpensesEvent2>56990</OtherDirectExpensesEvent2>
        <TotalNumberOfOtherEvents>1</TotalNumberOfOtherEvents>
        <GrossReceiptsOtherEvents>119864</GrossReceiptsOtherEvents>
        <CharitableContribOtherEvents>119864</CharitableContribOtherEvents>
        <CashPrizesOtherEvents>175</CashPrizesOtherEvents>
        <OtherDirectExpensesOtherEvents>25102</OtherDirectExpensesOtherEvents>
        <GrossReceiptsTotal>514275</GrossReceiptsTotal>
        <CharitableContributionsTotal>495795</CharitableContributionsTotal>
        <GrossRevenueTotalEvents>18480</GrossRevenueTotalEvents>
        <CashPrizesTotalEvents>175</CashPrizesTotalEvents>
        <RentFacilityCostsTotalEvents>11000</RentFacilityCostsTotalEvents>
        <FoodAndBeverageTotalEvents>18545</FoodAndBeverageTotalEvents>
        <EntertainmentTotalEvents>3500</EntertainmentTotalEvents>
        <OtherDirectExpensesTotalEvents>125457</OtherDirectExpensesTotalEvents>
        <DirectExpenseSummaryEvents>158677</DirectExpenseSummaryEvents>
        <NetIncomeSummary>-140197</NetIncomeSummary>
      </EventsInformation>
    </IRS990ScheduleG>
    <IRS990ScheduleL documentId="RetDoc1042800001">
      <Form990ScheduleLPartIV>
        <NameOfInterestedPerson>
          <NamePerson>GILLIAN HARGRAVE</NamePerson>
        </NameOfInterestedPerson>
        <Relationship>FAMILY RELATIONSHIP WITH MICHAEL LEONE, CHAIRMAN OF THE BOARD.</Relationship>
        <AmountOfTransaction>68581</AmountOfTransaction>
        <DescriptionOfTransaction>EMPLOYED AS THE VICE PRESIDENT AND CHIEF OPERATING OFFICER OF THE ORGANIZATION.</DescriptionOfTransaction>
        <SharingOfRevenues>0</SharingOfRevenues>
      </Form990ScheduleLPartIV>
    </IRS990ScheduleL>
    <IRS990ScheduleM documentId="RetDoc1042900001">
      <ClothingAndHouseholdGoods>
        <NonCashCheckbox>X</NonCashCheckbox>
        <NoncashContribsRptdF990>75767</NoncashContribsRptdF990>
        <MethodOfDeterminingRevenues>THRIFT STORE VALUE</MethodOfDeterminingRevenues>
      </ClothingAndHouseholdGoods>
      <FoodInventory>
        <NonCashCheckbox>X</NonCashCheckbox>
        <NumberOfContributions>2</NumberOfContributions>
        <NoncashContribsRptdF990>118396</NoncashContribsRptdF990>
        <MethodOfDeterminingRevenues>FMV</MethodOfDeterminingRevenues>
      </FoodInventory>
      <OtherNonCashContributionsTable>
        <NonCashCheckbox>X</NonCashCheckbox>
        <Description>CAT LITTER AND MERCHANDISE</Description>
        <NumberOfContributions>1</NumberOfContributions>
        <NoncashContribsRptdF990>19239</NoncashContribsRptdF990>
        <MethodOfDeterminingRevenues>FMV</MethodOfDeterminingRevenues>
      </OtherNonCashContributionsTable>
      <OtherNonCashContributionsTable>
        <NonCashCheckbox>X</NonCashCheckbox>
        <Description>VARIOUS FARM AND HOME CENTER GOODS</Description>
        <NumberOfContributions>1</NumberOfContributions>
        <NoncashContribsRptdF990>8023</NoncashContribsRptdF990>
        <MethodOfDeterminingRevenues>FMV</MethodOfDeterminingRevenues>
      </OtherNonCashContributionsTable>
      <AnyPropertyThatMustBeHeld>0</AnyPropertyThatMustBeHeld>
      <ReviewProcessUnusualNCGifts>1</ReviewProcessUnusualNCGifts>
      <ThirdPartiesUsed>0</ThirdPartiesUsed>
    </IRS990ScheduleM>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>THE GOVERNING BODY HAS DELEGATED REVIEW OF THE IRS FORM 990 JOINTLY TO THE AUDIT AND FINANCE COMMITTEES. THESE COMMITTEES WILL PROVIDE A COPY OF THE FINAL IRS FORM 990 TO EACH MEMBER OF THE ENTIRE GOVERNING BODY ALONG WITH THEIR RECOMMENDATION THAT THE IRS FORM 990 BE APPROVED AND FILED AS PRESENTED.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>WE REQUIRE ANNUAL UPDATES TO OUR CONFLICT OF INTEREST FROM EACH PARTY CERTIFYING THAT THE INFORMATION PROVIDED IS ACCURATE AND UP TO DATE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15</ReturnReference>
        <Explanation>COMPENSATION FOR ALL POSITIONS WITHIN THE ORGANIZATION ARE BENCHMARKED AGAINST LOCAL, NATIONAL AND INDUSTRY STANDARDS TO ENSURE REASONABLENESS. ANNUAL AND SEMI-ANNUAL WRITTEN PERFORMANCE REVIEWS ARE COMPLETED FOR ALL POSITIONS AND PERFORMANCE IS DIRECLY TIED TO SALARY ADJUSTMENTS. SUPERVISORS PERFORM REVIEWS AND REQUEST COMPENSATION ADJUSTMENTS WHICH ARE APPROVED ONLY FOLLOWING A REVIEW BY OUR PRESIDENT, OR IN THE CASE OF THE PRESIDENT'S REVIEW, THE CHAIRMAN OF THE BOARD.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>DOCUMENTS ARE MADE AVAILABLE UPON REQUEST AS WELL AS THROUGH GUIDESTAR.ORG.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART XII, LINE 2C</ReturnReference>
        <Explanation>THE PROCESS IS CONSISTENT WITH PRIOR YEARS.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>