2025-12-01T23:58:22-06:00 2025-06-30 952772601 GLENN BURDETTE 1150 PALM STREET SAN LUIS OBISPO CA 93401 990 2024-07-01 770221126 SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU SANL 8055418000 81 HIGUERA STREET 220 SAN LUIS OBISPO CA 93401 ANNIE BRAUNSCHWEIG CFO 8055418000 2025-11-26 1 1 MICAL W BOVEE CPA P01023187 8055441441 2024 2025-03-06 01:10:19Z VIST SLO CAL ANNIE BRAUNSCHWEIG 81 HIGUERA STREET 220 SAN LUIS OBISPO CA 93401 12905513 0 X WWW.SLOCAL.COM X 1986 CA TO INSPIRE TRAVEL AND FOSTER OUR UNIQUE EXPERIENCES TO CREATE LIFE-LONG AMBASSADORS AND ECONOMIC GROWTH FOR SAN LUIS OBISPO COUNTY. 16 16 31 16 0 0 0 0 8834309 9001853 882 19949 195802 312710 9030993 9334512 0 0 0 0 2806421 2662044 0 0 0 7278484 6589533 10084905 9251577 -1053912 82935 7091652 7406625 2387767 2443030 4703885 4963595 X INSPIRE TRAVEL AND FOSTER OUR UNIQUE EXPERIENCES TO CREATE LIFE-LONG AMBASSADORS AND ECONOMIC GROWTH FOR SAN LUIS OBISPO COUNTY. 1 1 IN FY 25, VISIT SLO CAL DEEPENED OUR INSIGHT INTO VISITORS' PERCEPTIONS THROUGH COMPREHENSIVE ETHNOGRAPHIC RESEARCH, WHICH INFORMED THE CREATION OF OUR NEW SLO CAL HERO BRAND CAMPAIGN, "TURNS WELL TAKEN." THIS CAMPAIGN WILL CAPTURE THE UNIQUE PACE OF OUR REGION, WHERE EVERY TURN CAN BRING DELIGHTFUL, UNEXPECTED MOMENTS. OUR SMALL BUT DYNAMIC SAN LUIS OBISPO COUNTY REGIONAL AIRPORT (SBP) SHATTERED RECORDS, HANDLING 746,764 PASSENGERS, A 13% INCREASE. OVER THE PAST DECADE, PASSENGER TRAFFIC HAS GROWN BY 144%. WE COLLABORATED WITH SBP ON A "LAST MILE" SURVEY TO IDENTIFY THE CHALLENGES IN CONNECTING TRAVELERS FROM THE AIRPORT TO ACCOMMODATIONS. THIS STUDY WILL INFORM WORK BEING DONE IN THE NEW FISCAL YEAR TO IDENTIFYING POTENTIAL SOLUTIONS. ADDITIONALLY, WE'VE MADE STRIDES IN ADVANCING A TOURISM INDUSTRY WORKFORCE STRATEGY AIMED AT INSPIRING THE NEXT GENERATION BY CONVENING A WORKING GROUP WITH LEADERS ACROSS SLO CAL. THROUGH OUR PARTNERSHIP WITH VISIT CALIFORNIA, WE LAUNCHED THE TOURISM EXCHANGE, MAKING SLO CAL EXPERIENCES BOOKABLE ONLINE AND BROADENING BOTH DOMESTIC AND INTERNATIONAL BUSINESS OPPORTUNITIES.AS WE CONCLUDE FY 25, OUR COMMITMENT TO STEWARDSHIP, AUTHENTICITY, INCLUSION AND EXCELLENCE REMAINS STEADFAST VALUES THAT DEFINE VISIT SLO CAL. WITH YOUR CONTINUED SUPPORT, WE EAGERLY ANTICIPATE BUILDING ON OUR SUCCESSES AND ELEVATING SLO CAL AS A SOUGHT-AFTER DESTINATION FOR TRAVELERS WORLDWIDE. 0 0 0 0 0 0 0 0 0 1 0 0 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 15 0 1 31 1 0 0 0 0 0 0 0 0 X 16 16 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 CA X ANNIE BRAUNSCHWEIG 8055418000 81 HIGUERA STREET 220 SAN LUIS OBISPO CA 93401 MARK EADS CHAIR 2.00 X X 0 0 0 AARON GRAVES FORMER CHAIR 2.00 X X 0 0 0 AMAR SOHI VICE CHAIR 2.00 X X 0 0 0 CLINT PEARCE SECRETARY 2.00 X X 0 0 0 HEMANT PATEL TREASURER 2.00 X X 0 0 0 JEDIDIAH BICKEL DIRECTOR 1.00 X 0 0 0 BRYAN BONELLI DIRECTOR 1.00 X 0 0 0 SEAN DASMANN DIRECTOR 1.00 X 0 0 0 JIM HAMILTON DIRECTOR 1.00 X 0 0 0 TONI LEGRAS-PRICE DIRECTOR 1.00 X 0 0 0 HAMISH MARSHALL DIRECTOR 1.00 X 0 0 0 NIPOOL PATEL DIRECTOR 1.00 X 0 0 0 PRAGNA PATEL DIRECTOR 1.00 X 0 0 0 VICTOR POPP DIRECTOR 1.00 X 0 0 0 BRITTEN SHUFORD DIRECTOR 1.00 X 0 0 0 KIMBERLY WALKER DIRECTOR 1.00 X 0 0 0 ANNIE BRAUNSCHWEIG CHIEF FINANCIAL OFFICER 40.00 X 249762 0 28291 CATHY CARTIER CMO & INCOMING CEO/PRES 40.00 X 338342 0 65936 LISA BELSANTI DIRECTOR OF COMMUNICATION 40.00 X 153983 0 20532 KRISTEN CARLSON DIRECTOR OF SALES 40.00 X 111673 0 15913 MATTHEW HALVORSON DIRECTOR OF MARKETING 40.00 X 116049 0 16269 EMILY RUDGE EXECUTIVE ASSISTANT 40.00 X 105908 0 15571 1075717 0 162512 6 0 1 0 THE SHIPYARD LLC 580 N 4TH STREET SUITE 500 COLUMBUS OH 43215 ADVERTISING 4538411 SLOPCC LP 750 PISMO STREET SAN LUIS OBISPO CA 93401 RENT 231778 PENSARA 10 MEWS LONDON UK CONSULTING & DESIGN 214728 SIMPLEVIEW PO BOX 29650 PHOENIZ AZ 85038 ADVERTISING 118329 MMGY GLOBAL 58 SOUTHWARK BIDGE RD LONDON UK ADVERTISING 104569 5 MARKETING SERVICES 541800 9001853 9001853 9001853 39118 39118 3551832 3571001 -19169 -19169 -19169 CO-OP REVENUE 541800 297650 297650 WEBSITE 541800 15060 15060 312710 9334512 9314563 0 19949 X 794347 1581305 93962 145430 47000 13067 23850 1653058 3461650 49272 108181 319163 258857 66357 32394 PARTNER SERVICES 253060 STAFF EXPENSES 116224 WEBSITE 113304 DUES AND SUBSCRIPTIONS 96429 24667 9251577 323589 376560 1450165 1148013 2026646 2138119 200451 208917 582523 201208 421256 381315 1397463 2074810 1272082 1078891 7091652 7406625 1032436 1297388 1355331 1145642 2387767 2443030 X 4703885 4963595 4703885 4963595 7091652 7406625 82935 176775 0 X 0 1 X 1 0 123285 16267 107018 351663 129963 221700 107575 54978 52597 381315 TRADEMARK 15750 ROU ASSET 1063141 1078891 OPERATING LEASE LIABILITY 1145642 1145642 9511288 176776 176776 9334512 0 9334512 9251577 0 9251577 0 9251577 X X X X 0 0 0 ANNIE BRAUNSCHWEIG CHIEF FINANCIAL OFFICER 218262 0 31500 0 0 0 19205 0 9086 0 278053 0 0 0 CATHY CARTIER CMO & INCOMING CEO/PRES 277001 0 61341 0 0 0 45952 0 19984 0 404278 0 0 0 LISA BELSANTI DIRECTOR OF COMMUNICATION 153983 0 0 0 0 0 9535 0 10997 0 174515 0 0 0 FORM 990, PART III, LINE 2 SEE DESCRIPTIONS ON FORM 990 PAGE 2. FORM 990, PART III, LINE 3 THE ORGANIZATION CARRIES ON SHORT TERM PROGRAMS AND INITIATIVES SUCH AS LOCAL MARKETING CAMPAIGNS AND RESEARCH/STUDIES TO IMPROVE ECONOMIC GROWTH FOR SAN LUIS OBISPO COUNTY. FORM 990, PART VI, SECTION B, LINE 11B A COPY OF THE DRAFT TAX RETURN IS BROUGHT TO A BOARD MEETING TO SHARE AND IS THEN APPROVED BY THE BOARD. FORM 990, PART VI, SECTION B, LINE 12C DIRECTORS ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST QUESTIONNAIRE AT LEAST ANNUALLY AND POTENTIAL CONFLICTS ARE REQUIRED TO BE DISCLOSED AS THEY SHOULD ARISE TO BE DEALT WITH IMMEDIATELY BY THE BOARD. FORM 990, PART VI, SECTION B, LINE 15 FOR THE PRESIDENT & CEO POSITION, THE ORGANIZATION GATHERED COMPENSATION INFORMATION FOR SIMILAR SIZED DESTINATION ORGANIZATIONS THROUGH A THIRD-PARTY RECRUITMENT SERVICE THAT PRIMARILY DOES BUSINESS IN THE TOURISM INDUSTRY, AND WORKS WITH SIMILAR ORGANIZATIONS ACROSS THE COUNTRY. THIS COMPENSATION ANALYSIS IS THEN PROVIDED TO THE EXECUTIVE COMMITTEE FOR REVIEW BEFORE THEY APPROVE THE TERMS OF THE CONTRACT. FOR THE CHIEF MARKETING OFFICER, THE SALARY AMOUNT WAS REVIEWED AND APPROVED BY THE EXECUTIVE COMMITTEE. FORM 990, PART VI, SECTION C, LINE 19 INFORMATION IS AVAILABLE UPON REQUEST FORM 990, PART IX, LINE 11G CONTRACT SERVICES 1,653,058.