﻿<?xml version="1.0" encoding="utf-8"?>
<Return xmlns="http://www.irs.gov/efile" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.irs.gov/efile" returnVersion="2013v3.0">
  <ReturnHeader binaryAttachmentCnt="0">
    <ReturnTs>2014-11-12T14:18:46-06:00</ReturnTs>
    <TaxPeriodEndDt>2014-06-30</TaxPeriodEndDt>
    <PreparerFirmGrp>
      <PreparerFirmEIN>410746749</PreparerFirmEIN>
      <PreparerFirmName>
        <BusinessNameLine1>CLIFTONLARSONALLEN LLP</BusinessNameLine1>
      </PreparerFirmName>
      <PreparerUSAddress>
        <AddressLine1>8215 GREENWAY BOULEVARD SUITE 600</AddressLine1>
        <City>MIDDLETON</City>
        <State>WI</State>
        <ZIPCode>53562</ZIPCode>
      </PreparerUSAddress>
    </PreparerFirmGrp>
    <ReturnTypeCd>990</ReturnTypeCd>
    <TaxPeriodBeginDt>2013-07-01</TaxPeriodBeginDt>
    <Filer>
      <EIN>237363536</EIN>
      <BusinessName>
        <BusinessNameLine1>WISCONSIN PUBLIC RADIO ASSOCIATION INC</BusinessNameLine1>
      </BusinessName>
      <BusinessNameControlTxt>WISC</BusinessNameControlTxt>
      <PhoneNum>6082631235</PhoneNum>
      <USAddress>
        <AddressLine1>821 UNIVERSITY AVE</AddressLine1>
        <City>MADISON</City>
        <State>WI</State>
        <ZIPCode>537061412</ZIPCode>
      </USAddress>
    </Filer>
    <BusinessOfficerGrp>
      <PersonNm>JOAN RUDNITZKI</PersonNm>
      <PersonTitleTxt>TREASURER</PersonTitleTxt>
      <PhoneNum>6082631235</PhoneNum>
      <SignatureDt>2014-11-12</SignatureDt>
      <DiscussWithPaidPreparerInd>1</DiscussWithPaidPreparerInd>
    </BusinessOfficerGrp>
    <PreparerPersonGrp>
      <PreparerPersonNm>KIMBERLY ANDERSON CPA</PreparerPersonNm>
      <PTIN>P00188889</PTIN>
      <PhoneNum>6086628600</PhoneNum>
    </PreparerPersonGrp>
    <TaxYr>2013</TaxYr>
    <BuildTS>2015-11-30 17:44:51Z</BuildTS>
  </ReturnHeader>
  <ReturnData documentCount="8">
    <IRS990 documentId="RetDoc1038000001" referenceDocumentId="RetDoc1044400001">
      <PrincipalOfficerNm>MIKE CRANE</PrincipalOfficerNm>
      <USAddress>
        <AddressLine1>821 UNIVERSITY AVE</AddressLine1>
        <City>MADISON</City>
        <State>WI</State>
        <ZIPCode>537061412</ZIPCode>
      </USAddress>
      <GrossReceiptsAmt>11157400</GrossReceiptsAmt>
      <GroupReturnForAffiliatesInd>0</GroupReturnForAffiliatesInd>
      <Organization501c3Ind>X</Organization501c3Ind>
      <WebsiteAddressTxt>WWW.WPRA.ORG</WebsiteAddressTxt>
      <TypeOfOrganizationCorpInd>X</TypeOfOrganizationCorpInd>
      <FormationYr>1974</FormationYr>
      <LegalDomicileStateCd>WI</LegalDomicileStateCd>
      <ActivityOrMissionDesc>THE WISCONSIN PUBLIC RADIO ASSOCIATION RAISES FUNDS TO SUPPORT WISCONSIN PUBLIC RADIO, WHICH BROADCASTS IN WISCONSIN ON THIRTY-FOUR STATIONS AND ON THE INTERNET. THE IDEAS NETWORK PROVIDES CALL-IN TALK RADIO TO PROVIDE LISTENERS OPPORTUNITIES TO DISCUSS IMPORTANT ISSUES AND CONCERNS, WHILE THE NPR NEWS &amp; CLASSICAL MUSIC NETWORK OFFERS CLASSICAL, JAZZ, FOLK, AND INTERNATIONAL PROGRAMS AND ACCLAIMED NEWS MAGAZINES. THESE NETWORKS, AS WELL AS THE HD CLASSICAL NETWORK, ARE ALSO STREAMED OVER THE INTERNET.</ActivityOrMissionDesc>
      <VotingMembersGoverningBodyCnt>19</VotingMembersGoverningBodyCnt>
      <VotingMembersIndependentCnt>18</VotingMembersIndependentCnt>
      <TotalEmployeeCnt>0</TotalEmployeeCnt>
      <TotalVolunteersCnt>100</TotalVolunteersCnt>
      <TotalGrossUBIAmt>0</TotalGrossUBIAmt>
      <NetUnrelatedBusTxblIncmAmt>0</NetUnrelatedBusTxblIncmAmt>
      <PYContributionsGrantsAmt>7348141</PYContributionsGrantsAmt>
      <CYContributionsGrantsAmt>8684249</CYContributionsGrantsAmt>
      <PYProgramServiceRevenueAmt>31556</PYProgramServiceRevenueAmt>
      <CYProgramServiceRevenueAmt>45783</CYProgramServiceRevenueAmt>
      <PYInvestmentIncomeAmt>44102</PYInvestmentIncomeAmt>
      <CYInvestmentIncomeAmt>125251</CYInvestmentIncomeAmt>
      <PYOtherRevenueAmt>581</PYOtherRevenueAmt>
      <CYOtherRevenueAmt>-259</CYOtherRevenueAmt>
      <PYTotalRevenueAmt>7424380</PYTotalRevenueAmt>
      <CYTotalRevenueAmt>8855024</CYTotalRevenueAmt>
      <PYGrantsAndSimilarPaidAmt>226951</PYGrantsAndSimilarPaidAmt>
      <CYGrantsAndSimilarPaidAmt>506500</CYGrantsAndSimilarPaidAmt>
      <PYBenefitsPaidToMembersAmt>0</PYBenefitsPaidToMembersAmt>
      <CYBenefitsPaidToMembersAmt>0</CYBenefitsPaidToMembersAmt>
      <PYSalariesCompEmpBnftPaidAmt>0</PYSalariesCompEmpBnftPaidAmt>
      <CYSalariesCompEmpBnftPaidAmt>0</CYSalariesCompEmpBnftPaidAmt>
      <PYTotalProfFndrsngExpnsAmt>116948</PYTotalProfFndrsngExpnsAmt>
      <CYTotalProfFndrsngExpnsAmt>108164</CYTotalProfFndrsngExpnsAmt>
      <CYTotalFundraisingExpenseAmt>1680732</CYTotalFundraisingExpenseAmt>
      <PYOtherExpensesAmt>6977719</PYOtherExpensesAmt>
      <CYOtherExpensesAmt>6759238</CYOtherExpensesAmt>
      <PYTotalExpensesAmt>7321618</PYTotalExpensesAmt>
      <CYTotalExpensesAmt>7373902</CYTotalExpensesAmt>
      <PYRevenuesLessExpensesAmt>102762</PYRevenuesLessExpensesAmt>
      <CYRevenuesLessExpensesAmt>1481122</CYRevenuesLessExpensesAmt>
      <TotalAssetsBOYAmt>2355942</TotalAssetsBOYAmt>
      <TotalAssetsEOYAmt>3751521</TotalAssetsEOYAmt>
      <TotalLiabilitiesBOYAmt>316325</TotalLiabilitiesBOYAmt>
      <TotalLiabilitiesEOYAmt>166210</TotalLiabilitiesEOYAmt>
      <NetAssetsOrFundBalancesBOYAmt>2039617</NetAssetsOrFundBalancesBOYAmt>
      <NetAssetsOrFundBalancesEOYAmt>3585311</NetAssetsOrFundBalancesEOYAmt>
      <InfoInScheduleOPartIIIInd>X</InfoInScheduleOPartIIIInd>
      <MissionDesc>THE PURPOSE OF THE WISCONSIN PUBLIC RADIO ASSOCIATION (WPRA) IS TO SUPPORT WISCONSIN PUBLIC RADIO. WPRA'S SUPPORT FALLS INTO THESE AREAS OF RESPONSIBILITY: 1. TO SERVE AS A STATEWIDE MEMBERSHIP ORGANIZATION FOR THOSE LISTENERS TO WISCONSIN PUBLIC RADIO WHO HAVE CONTRIBUTED AT A MINIMUM MEMBERSHIP LEVEL. 2. TO SERVE THE TWO LICENSEES OF WISCONSIN PUBLIC RADIO (UW BOARD OF REGENTS AND THE EDUCATIONAL COMMUNICATIONS BOARD [ECB]) AS A FISCAL AGENT FOR FUNDS RAISED ON BEHALF OF WISCONSIN PUBLIC RADIO. 3. TO ENGAGE IN FUNDRAISING TO SUPPORT THE PROGRAM SERVICE OF WISCONSIN PUBLIC RADIO 4. TO PROVIDE FUNDING AND GUIDANCE FOR LISTENER RESEARCH TO IMPROVE THE QUALITY OF PROGRAMMING AND SERVICES. 5. THROUGH REGIONAL COMMITTEES, TO SERVE AS LIAISON BETWEEN THE LICENSEES AND LISTENERS; TO SPONSOR PROJECTS THAT INVOLVE PUBLIC PARTICIPATION THROUGHOUT WISCONSIN PUBLIC RADIO'S LISTENER AREA; AND TO PROMOTE THE SERVICE SO AS TO ATTRACT ADDITIONAL MEMBER SUPPORT THROUGH PUBLIC AWARENESS ACTIVITIES.</MissionDesc>
      <SignificantNewProgramSrvcInd>0</SignificantNewProgramSrvcInd>
      <SignificantChangeInd>0</SignificantChangeInd>
      <ExpenseAmt>5551273</ExpenseAmt>
      <GrantAmt>506500</GrantAmt>
      <RevenueAmt>45524</RevenueAmt>
      <Desc>WISCONSIN PUBLIC RADIO (WPR) CAPITALIZES ON DIGITAL MULTICASTING TECHNOLOGY TO PROVIDE BROAD ACCESS TO AWARD-WINNING NEWS, COMPELLING CONVERSATIONS, INSPIRING MUSIC AND ENGAGING ENTERTAINMENT ACROSS WISCONSIN. OUR 34 STATIONS REACH MORE THAN 435,000 LISTENERS EVERY WEEK ON THREE NETWORKS: THE IDEAS NETWORK, THE NPR NEWS &amp; CLASSICAL MUSIC NETWORK, AND THE HD CLASSICAL NETWORK. WPR ALSO OFFERS ARCHIVES AND PODCASTS OF MANY PROGRAMS ORIGINALLY BROADCAST ON THESE NETWORKS. THE IDEAS NETWORK ENCOURAGES COMMUNITY ENGAGEMENT THROUGH STATEWIDE, REGIONAL, AND NATIONAL CALL-IN SHOWS THAT FOCUS ON EVERYTHING FROM CURRENT EVENTS TO SCIENCE, TECHNOLOGY, AND POP CULTURE. WPR'S SEASONED HOSTS FACILITATE OVER 3,000 HOURS OF CONVERSATIONS WITH GUEST EXPERTS AND CALLERS EVERY YEAR. WPR PROVIDES RICH AND DIVERSE MUSICAL PROGRAMS THAT ARE NOT GENERALLY AVAILABLE ON THE STATE'S COMMERCIAL AIRWAVES INCLUDING CLASSICAL, FOLK, JAZZ, AND WORLD MUSIC. WPR ALSO CARRIES LIVE METROPOLITAN OPERA BROADCASTS AND PRODUCES REGIONAL MUSIC SHOWS. WPR'S HD CLASSICAL NETWORK BROADCASTS CLASSICAL MUSIC TWENTY-FOUR HOURS-A-DAY USING A COMBINATION OF ORIGINAL AND SYNDICATED PROGRAMS. WPR'S WEBSITE, WWW.WPR.ORG, SERVES TWO MILLION VISITORS EACH YEAR WITH ARTICLES BASED ON WPR'S AND NPR'S BROADCAST CONTENT, WEB-ONLY ARTICLES, COMMUNITY CALENDARS, AND STATION INFORMATION. EACH WEEK, OVER 40,000 LISTENERS STREAM WPR'S NETWORK BROADCASTS LIVE FROM THE WEBSITE. WPR'S EXTENSIVE NEWS AND CALL-IN ARCHIVES ARE REQUESTED OVER 50,000 TIMES AND DOWNLOADED OVER 10,000 TIMES EACH WEEK, AND ARE ALSO AVAILABLE THROUGH PODCAST SUBSCRIPTIONS. IN ADDITION, WPR'S MOBILE IPHONE, IPAD AND ANDROID APPS HAVE BEEN DOWNLOADED OVER 20,000 TIMES SINCE THEIR RELEASE AND MAKE IT EASY TO READ AND LISTEN TO OUR NEWS STORIES, AND LISTEN TO OUR LIVE AND ARCHIVED CONTENT.</Desc>
      <TotalProgramServiceExpensesAmt>5551273</TotalProgramServiceExpensesAmt>
      <DescribedInSection501c3Ind referenceDocumentId="RetDoc1039100001">1</DescribedInSection501c3Ind>
      <ScheduleBRequiredInd referenceDocumentId="RetDoc1234500001">1</ScheduleBRequiredInd>
      <PoliticalCampaignActyInd>0</PoliticalCampaignActyInd>
      <LobbyingActivitiesInd>0</LobbyingActivitiesInd>
      <SubjectToProxyTaxInd>0</SubjectToProxyTaxInd>
      <DonorAdvisedFundInd referenceDocumentId="RetDoc1040000001">0</DonorAdvisedFundInd>
      <ConservationEasementsInd referenceDocumentId="RetDoc1040000001">0</ConservationEasementsInd>
      <CollectionsOfArtInd referenceDocumentId="RetDoc1040000001">0</CollectionsOfArtInd>
      <CreditCounselingInd referenceDocumentId="RetDoc1040000001">0</CreditCounselingInd>
      <TempOrPermanentEndowmentsInd referenceDocumentId="RetDoc1040000001">1</TempOrPermanentEndowmentsInd>
      <ReportLandBuildingEquipmentInd referenceDocumentId="RetDoc1040000001">1</ReportLandBuildingEquipmentInd>
      <ReportInvestmentsOtherSecInd referenceDocumentId="RetDoc1040000001">0</ReportInvestmentsOtherSecInd>
      <ReportProgramRelatedInvstInd referenceDocumentId="RetDoc1040000001">0</ReportProgramRelatedInvstInd>
      <ReportOtherAssetsInd referenceDocumentId="RetDoc1040000001">0</ReportOtherAssetsInd>
      <ReportOtherLiabilitiesInd referenceDocumentId="RetDoc1040000001">0</ReportOtherLiabilitiesInd>
      <IncludeFIN48FootnoteInd referenceDocumentId="RetDoc1040000001">0</IncludeFIN48FootnoteInd>
      <IndependentAuditFinclStmtInd referenceDocumentId="RetDoc1040000001">1</IndependentAuditFinclStmtInd>
      <ConsolidatedAuditFinclStmtInd referenceDocumentId="RetDoc1040000001">0</ConsolidatedAuditFinclStmtInd>
      <SchoolOperatingInd>0</SchoolOperatingInd>
      <ForeignOfficeInd>0</ForeignOfficeInd>
      <ForeignActivitiesInd>0</ForeignActivitiesInd>
      <MoreThan5000KToOrgInd>0</MoreThan5000KToOrgInd>
      <MoreThan5000KToIndividualsInd>0</MoreThan5000KToIndividualsInd>
      <ProfessionalFundraisingInd referenceDocumentId="RetDoc1041200001">1</ProfessionalFundraisingInd>
      <FundraisingActivitiesInd referenceDocumentId="RetDoc1041200001">0</FundraisingActivitiesInd>
      <GamingActivitiesInd referenceDocumentId="RetDoc1041200001">0</GamingActivitiesInd>
      <OperateHospitalInd>0</OperateHospitalInd>
      <GrantsToOrganizationsInd referenceDocumentId="RetDoc1041900001">1</GrantsToOrganizationsInd>
      <GrantsToIndividualsInd referenceDocumentId="RetDoc1041900001">0</GrantsToIndividualsInd>
      <ScheduleJRequiredInd>0</ScheduleJRequiredInd>
      <TaxExemptBondsInd>0</TaxExemptBondsInd>
      <EngagedInExcessBenefitTransInd>0</EngagedInExcessBenefitTransInd>
      <PYExcessBenefitTransInd>0</PYExcessBenefitTransInd>
      <LoanOutstandingInd>0</LoanOutstandingInd>
      <GrantToRelatedPersonInd>0</GrantToRelatedPersonInd>
      <BusinessRlnWithOrgMemInd>0</BusinessRlnWithOrgMemInd>
      <BusinessRlnWithFamMemInd>0</BusinessRlnWithFamMemInd>
      <BusinessRlnWithOfficerEntInd>0</BusinessRlnWithOfficerEntInd>
      <DeductibleNonCashContriInd referenceDocumentId="RetDoc1042900001">1</DeductibleNonCashContriInd>
      <DeductibleArtContributionInd referenceDocumentId="RetDoc1042900001">0</DeductibleArtContributionInd>
      <TerminateOperationsInd>0</TerminateOperationsInd>
      <PartialLiquidationInd>0</PartialLiquidationInd>
      <DisregardedEntityInd>0</DisregardedEntityInd>
      <RelatedEntityInd>0</RelatedEntityInd>
      <RelatedOrganizationCtrlEntInd>0</RelatedOrganizationCtrlEntInd>
      <TrnsfrExmptNonChrtblRltdOrgInd>0</TrnsfrExmptNonChrtblRltdOrgInd>
      <ActivitiesConductedPrtshpInd>0</ActivitiesConductedPrtshpInd>
      <ScheduleORequiredInd>1</ScheduleORequiredInd>
      <IRPDocumentCnt>7</IRPDocumentCnt>
      <IRPDocumentW2GCnt>0</IRPDocumentW2GCnt>
      <BackupWthldComplianceInd>1</BackupWthldComplianceInd>
      <EmployeeCnt>0</EmployeeCnt>
      <UnrelatedBusIncmOverLimitInd>0</UnrelatedBusIncmOverLimitInd>
      <ForeignFinancialAccountInd>0</ForeignFinancialAccountInd>
      <ProhibitedTaxShelterTransInd>0</ProhibitedTaxShelterTransInd>
      <TaxablePartyNotificationInd>0</TaxablePartyNotificationInd>
      <NondeductibleContributionsInd>0</NondeductibleContributionsInd>
      <QuidProQuoContributionsInd>1</QuidProQuoContributionsInd>
      <QuidProQuoContriDisclInd>1</QuidProQuoContriDisclInd>
      <Form8282PropertyDisposedOfInd>0</Form8282PropertyDisposedOfInd>
      <IndoorTanningServicesInd>0</IndoorTanningServicesInd>
      <InfoInScheduleOPartVIInd>X</InfoInScheduleOPartVIInd>
      <GoverningBodyVotingMembersCnt>19</GoverningBodyVotingMembersCnt>
      <IndependentVotingMemberCnt>18</IndependentVotingMemberCnt>
      <FamilyOrBusinessRlnInd>0</FamilyOrBusinessRlnInd>
      <DelegationOfMgmtDutiesInd>0</DelegationOfMgmtDutiesInd>
      <ChangeToOrgDocumentsInd>0</ChangeToOrgDocumentsInd>
      <MaterialDiversionOrMisuseInd>0</MaterialDiversionOrMisuseInd>
      <MembersOrStockholdersInd>1</MembersOrStockholdersInd>
      <ElectionOfBoardMembersInd>1</ElectionOfBoardMembersInd>
      <DecisionsSubjectToApprovaInd>0</DecisionsSubjectToApprovaInd>
      <MinutesOfGoverningBodyInd>1</MinutesOfGoverningBodyInd>
      <MinutesOfCommitteesInd>1</MinutesOfCommitteesInd>
      <OfficerMailingAddressInd>0</OfficerMailingAddressInd>
      <LocalChaptersInd>0</LocalChaptersInd>
      <Form990ProvidedToGvrnBodyInd>1</Form990ProvidedToGvrnBodyInd>
      <ConflictOfInterestPolicyInd>1</ConflictOfInterestPolicyInd>
      <AnnualDisclosureCoveredPrsnInd>1</AnnualDisclosureCoveredPrsnInd>
      <RegularMonitoringEnfrcInd>1</RegularMonitoringEnfrcInd>
      <WhistleblowerPolicyInd>1</WhistleblowerPolicyInd>
      <DocumentRetentionPolicyInd>1</DocumentRetentionPolicyInd>
      <CompensationProcessCEOInd>0</CompensationProcessCEOInd>
      <CompensationProcessOtherInd>0</CompensationProcessOtherInd>
      <InvestmentInJointVentureInd>0</InvestmentInJointVentureInd>
      <StatesWhereCopyOfReturnIsFldCd>WI</StatesWhereCopyOfReturnIsFldCd>
      <StatesWhereCopyOfReturnIsFldCd>IL</StatesWhereCopyOfReturnIsFldCd>
      <StatesWhereCopyOfReturnIsFldCd>MN</StatesWhereCopyOfReturnIsFldCd>
      <OwnWebsiteInd>X</OwnWebsiteInd>
      <UponRequestInd>X</UponRequestInd>
      <BooksInCareOfDetail>
        <BusinessName>
          <BusinessNameLine1>PATTY STOCKDALE</BusinessNameLine1>
        </BusinessName>
        <PhoneNum>6082631235</PhoneNum>
        <USAddress>
          <AddressLine1>821 UNIVERSITY AVE</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>537061412</ZIPCode>
        </USAddress>
      </BooksInCareOfDetail>
      <NoListedPersonsCompensatedInd>X</NoListedPersonsCompensatedInd>
      <Form990PartVIISectionAGrp>
        <PersonNm>KATZ ANNE</PersonNm>
        <TitleTxt>PRESIDENT</TitleTxt>
        <AverageHoursPerWeekRt>3.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>RUDNITZKI JOAN</PersonNm>
        <TitleTxt>TREASURER</TitleTxt>
        <AverageHoursPerWeekRt>3.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DIETRICH DEAN R</PersonNm>
        <TitleTxt>VICE PRESIDENT</TitleTxt>
        <AverageHoursPerWeekRt>3.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>GAGNON DEAN P</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>GERLACH CHET</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>GILMORE BARBARA</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>GRAHAM LARRY</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>JASPER LAURA</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>KELLER KATRINA</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>KORKOR MARY</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>PETERSON MARY</PersonNm>
        <TitleTxt>SECRETARY</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>POWLESS CHRIS</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>SCHNEIDER KATHERINE</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>SIGMAN MICHAEL</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>MUSE JEFFERY</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>UTLEY DAVID</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DUNLAP RONALD</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>KOCHA AMY</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>CRANE MIKE</PersonNm>
        <TitleTxt>LICENSEE REPRESENTATIVE</TitleTxt>
        <AverageHoursPerWeekRt>3.00</AverageHoursPerWeekRt>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <TotalReportableCompFromOrgAmt>0</TotalReportableCompFromOrgAmt>
      <TotReportableCompRltdOrgAmt>0</TotReportableCompRltdOrgAmt>
      <TotalOtherCompensationAmt>0</TotalOtherCompensationAmt>
      <IndivRcvdGreaterThan100KCnt>0</IndivRcvdGreaterThan100KCnt>
      <FormerOfcrEmployeesListedInd>0</FormerOfcrEmployeesListedInd>
      <TotalCompGreaterThan150KInd>0</TotalCompGreaterThan150KInd>
      <CompensationFromOtherSrcsInd>0</CompensationFromOtherSrcsInd>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1>AM MAILING SERVICES LLC</BusinessNameLine1>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1>100 INTERSTATE BLVD</AddressLine1>
            <City>EDGERTON</City>
            <State>WI</State>
            <ZIPCode>53534</ZIPCode>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>DIRECT MAILING SERVICES</ServicesDesc>
        <CompensationAmt>228854</CompensationAmt>
      </ContractorCompensationGrp>
      <CntrctRcvdGreaterThan100KCnt>1</CntrctRcvdGreaterThan100KCnt>
      <AllOtherContributionsAmt>8684249</AllOtherContributionsAmt>
      <NoncashContributionsAmt>114422</NoncashContributionsAmt>
      <TotalContributionsAmt>8684249</TotalContributionsAmt>
      <ProgramServiceRevenueGrp>
        <Desc>WHAD'YA KNOW TICKETS</Desc>
        <BusinessCd>515100</BusinessCd>
        <TotalRevenueColumnAmt>45783</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>45783</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <TotalProgramServiceRevenueAmt>45783</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>63159</TotalRevenueColumnAmt>
        <ExclusionAmt>63159</ExclusionAmt>
      </InvestmentIncomeGrp>
      <GrossAmountSalesAssetsGrp>
        <SecuritiesAmt>2359397</SecuritiesAmt>
      </GrossAmountSalesAssetsGrp>
      <LessCostOthBasisSalesExpnssGrp>
        <SecuritiesAmt>2297305</SecuritiesAmt>
      </LessCostOthBasisSalesExpnssGrp>
      <GainOrLossGrp>
        <SecuritiesAmt>62092</SecuritiesAmt>
      </GainOrLossGrp>
      <NetGainOrLossInvestmentsGrp>
        <TotalRevenueColumnAmt>62092</TotalRevenueColumnAmt>
        <ExclusionAmt>62092</ExclusionAmt>
      </NetGainOrLossInvestmentsGrp>
      <GrossSalesOfInventoryAmt>4812</GrossSalesOfInventoryAmt>
      <CostOfGoodsSoldAmt>5071</CostOfGoodsSoldAmt>
      <NetIncomeOrLossGrp>
        <TotalRevenueColumnAmt>-259</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>-259</RelatedOrExemptFuncIncomeAmt>
      </NetIncomeOrLossGrp>
      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>8855024</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>45524</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>125251</ExclusionAmt>
      </TotalRevenueGrp>
      <GrantsToDomesticOrgsGrp>
        <TotalAmt>506500</TotalAmt>
        <ProgramServicesAmt>506500</ProgramServicesAmt>
      </GrantsToDomesticOrgsGrp>
      <FeesForServicesAccountingGrp>
        <TotalAmt>11050</TotalAmt>
        <ManagementAndGeneralAmt>11050</ManagementAndGeneralAmt>
      </FeesForServicesAccountingGrp>
      <FeesForServicesProfFundraising>
        <TotalAmt>108164</TotalAmt>
        <FundraisingAmt>108164</FundraisingAmt>
      </FeesForServicesProfFundraising>
      <FeesForSrvcInvstMgmntFeesGrp>
        <TotalAmt>13739</TotalAmt>
        <ManagementAndGeneralAmt>13739</ManagementAndGeneralAmt>
      </FeesForSrvcInvstMgmntFeesGrp>
      <FeesForServicesOtherGrp>
        <TotalAmt>63475</TotalAmt>
        <ManagementAndGeneralAmt>50569</ManagementAndGeneralAmt>
        <FundraisingAmt>12906</FundraisingAmt>
      </FeesForServicesOtherGrp>
      <AdvertisingGrp>
        <TotalAmt>22474</TotalAmt>
        <ProgramServicesAmt>22474</ProgramServicesAmt>
      </AdvertisingGrp>
      <OfficeExpensesGrp>
        <TotalAmt>39305</TotalAmt>
        <ManagementAndGeneralAmt>39305</ManagementAndGeneralAmt>
      </OfficeExpensesGrp>
      <ConferencesMeetingsGrp>
        <TotalAmt>8138</TotalAmt>
        <ManagementAndGeneralAmt>8138</ManagementAndGeneralAmt>
      </ConferencesMeetingsGrp>
      <PaymentsToAffiliatesGrp>
        <TotalAmt>5830583</TotalAmt>
        <ProgramServicesAmt>4969806</ProgramServicesAmt>
        <FundraisingAmt>860777</FundraisingAmt>
      </PaymentsToAffiliatesGrp>
      <OtherExpensesGrp>
        <Desc>MEMBERSHIP SOLICITATION</Desc>
        <TotalAmt>698885</TotalAmt>
        <FundraisingAmt>698885</FundraisingAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>WHAD'YA KNOW PROJECT</Desc>
        <TotalAmt>37493</TotalAmt>
        <ProgramServicesAmt>37493</ProgramServicesAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>PROVISION FOR UNCOLLECT</Desc>
        <TotalAmt>16293</TotalAmt>
        <ManagementAndGeneralAmt>16293</ManagementAndGeneralAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>STATE PROGRAM RESEARCH</Desc>
        <TotalAmt>15000</TotalAmt>
        <ProgramServicesAmt>15000</ProgramServicesAmt>
      </OtherExpensesGrp>
      <AllOtherExpensesGrp>
        <TotalAmt>2803</TotalAmt>
        <ManagementAndGeneralAmt>2803</ManagementAndGeneralAmt>
      </AllOtherExpensesGrp>
      <TotalFunctionalExpensesGrp>
        <TotalAmt>7373902</TotalAmt>
        <ProgramServicesAmt>5551273</ProgramServicesAmt>
        <ManagementAndGeneralAmt>141897</ManagementAndGeneralAmt>
        <FundraisingAmt>1680732</FundraisingAmt>
      </TotalFunctionalExpensesGrp>
      <CashNonInterestBearingGrp>
        <BOYAmt>318963</BOYAmt>
        <EOYAmt>727401</EOYAmt>
      </CashNonInterestBearingGrp>
      <SavingsAndTempCashInvstGrp>
        <BOYAmt>568397</BOYAmt>
        <EOYAmt>217538</EOYAmt>
      </SavingsAndTempCashInvstGrp>
      <PledgesAndGrantsReceivableGrp>
        <BOYAmt>119931</BOYAmt>
        <EOYAmt>124902</EOYAmt>
      </PledgesAndGrantsReceivableGrp>
      <AccountsReceivableGrp>
        <BOYAmt>4937</BOYAmt>
        <EOYAmt>801</EOYAmt>
      </AccountsReceivableGrp>
      <InventoriesForSaleOrUseGrp>
        <BOYAmt>6420</BOYAmt>
        <EOYAmt>3876</EOYAmt>
      </InventoriesForSaleOrUseGrp>
      <PrepaidExpensesDefrdChargesGrp>
        <BOYAmt>30679</BOYAmt>
        <EOYAmt>13416</EOYAmt>
      </PrepaidExpensesDefrdChargesGrp>
      <LandBldgEquipCostOrOtherBssAmt>60983</LandBldgEquipCostOrOtherBssAmt>
      <LandBldgEquipAccumDeprecAmt>60983</LandBldgEquipAccumDeprecAmt>
      <LandBldgEquipBasisNetGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </LandBldgEquipBasisNetGrp>
      <InvestmentsPubTradedSecGrp>
        <BOYAmt>1306615</BOYAmt>
        <EOYAmt>2663587</EOYAmt>
      </InvestmentsPubTradedSecGrp>
      <TotalAssetsGrp>
        <BOYAmt>2355942</BOYAmt>
        <EOYAmt>3751521</EOYAmt>
      </TotalAssetsGrp>
      <AccountsPayableAccrExpnssGrp>
        <BOYAmt>308662</BOYAmt>
        <EOYAmt>152619</EOYAmt>
      </AccountsPayableAccrExpnssGrp>
      <DeferredRevenueGrp>
        <BOYAmt>7663</BOYAmt>
        <EOYAmt>13591</EOYAmt>
      </DeferredRevenueGrp>
      <TotalLiabilitiesGrp>
        <BOYAmt>316325</BOYAmt>
        <EOYAmt>166210</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsSFAS117Ind>X</OrganizationFollowsSFAS117Ind>
      <UnrestrictedNetAssetsGrp>
        <BOYAmt>1838195</BOYAmt>
        <EOYAmt>3272667</EOYAmt>
      </UnrestrictedNetAssetsGrp>
      <TemporarilyRstrNetAssetsGrp>
        <BOYAmt>41044</BOYAmt>
        <EOYAmt>152266</EOYAmt>
      </TemporarilyRstrNetAssetsGrp>
      <PermanentlyRstrNetAssetsGrp>
        <BOYAmt>160378</BOYAmt>
        <EOYAmt>160378</EOYAmt>
      </PermanentlyRstrNetAssetsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>2039617</BOYAmt>
        <EOYAmt>3585311</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>2355942</BOYAmt>
        <EOYAmt>3751521</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>1481122</ReconcilationRevenueExpnssAmt>
      <NetUnrlzdGainsLossesInvstAmt>64572</NetUnrlzdGainsLossesInvstAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <InfoInScheduleOPartXIIInd>X</InfoInScheduleOPartXIIInd>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>1</FSAuditedInd>
      <FSAuditedBasisGrp>
        <SeparateBasisFinclStmtInd>X</SeparateBasisFinclStmtInd>
      </FSAuditedBasisGrp>
      <AuditCommitteeInd>1</AuditCommitteeInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleA documentId="RetDoc1039100001">
      <PubliclySupportedOrg509a2Ind>X</PubliclySupportedOrg509a2Ind>
      <GiftsGrantsContrisRcvd509Grp>
        <CurrentTaxYearMinus4YearsAmt>6405693</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>6549218</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>6863693</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>7348141</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>8684249</CurrentTaxYearAmt>
        <TotalAmt>35850994</TotalAmt>
      </GiftsGrantsContrisRcvd509Grp>
      <GrossReceiptsAdmissionsGrp>
        <CurrentTaxYearMinus4YearsAmt>112859</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>81372</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>94095</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>35728</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>50595</CurrentTaxYearAmt>
        <TotalAmt>374649</TotalAmt>
      </GrossReceiptsAdmissionsGrp>
      <Total509Grp>
        <CurrentTaxYearMinus4YearsAmt>6518552</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>6630590</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>6957788</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>7383869</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>8734844</CurrentTaxYearAmt>
        <TotalAmt>36225643</TotalAmt>
      </Total509Grp>
      <AmountsRcvdDsqlfyPersonGrp>
        <CurrentTaxYearMinus4YearsAmt>13084</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>19356</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>24839</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>27631</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>35886</CurrentTaxYearAmt>
        <TotalAmt>120796</TotalAmt>
      </AmountsRcvdDsqlfyPersonGrp>
      <SubstantialContributorsAmtGrp>
        <TotalAmt>0</TotalAmt>
      </SubstantialContributorsAmtGrp>
      <SubstAndDsqlfyPrsnsTotGrp>
        <CurrentTaxYearMinus4YearsAmt>13084</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>19356</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>24839</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>27631</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>35886</CurrentTaxYearAmt>
        <TotalAmt>120796</TotalAmt>
      </SubstAndDsqlfyPrsnsTotGrp>
      <PublicSupportTotal509Amt>36104847</PublicSupportTotal509Amt>
      <GrossInvestmentIncome509Grp>
        <CurrentTaxYearMinus4YearsAmt>50943</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>43107</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>27135</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>35436</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>63159</CurrentTaxYearAmt>
        <TotalAmt>219780</TotalAmt>
      </GrossInvestmentIncome509Grp>
      <InvestmentIncomeAndUBTIGrp>
        <CurrentTaxYearMinus4YearsAmt>50943</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>43107</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>27135</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>35436</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>63159</CurrentTaxYearAmt>
        <TotalAmt>219780</TotalAmt>
      </InvestmentIncomeAndUBTIGrp>
      <TotalSupportCalendarYearGrp>
        <CurrentTaxYearMinus4YearsAmt>6569495</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>6673697</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>6984923</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>7419305</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>8798003</CurrentTaxYearAmt>
        <TotalAmt>36445423</TotalAmt>
      </TotalSupportCalendarYearGrp>
      <PublicSupportCY509Pct>0.99070</PublicSupportCY509Pct>
      <PublicSupportPY509Pct>0.99010</PublicSupportPY509Pct>
      <InvestmentIncomeCYPct>0.00600</InvestmentIncomeCYPct>
      <InvestmentIncomePYPct>0.00710</InvestmentIncomePYPct>
      <ThirtyThrPctSuprtTestsCY509Ind>X</ThirtyThrPctSuprtTestsCY509Ind>
    </IRS990ScheduleA>
    <IRS990ScheduleB documentId="RetDoc1234500001">
      <ContributorInformationGrp>
        <ContributorNum>RESTRICTED</ContributorNum>
        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorUSAddress>
        <TotalContributionsAmt>RESTRICTED</TotalContributionsAmt>
      </ContributorInformationGrp>
    </IRS990ScheduleB>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <CYEndwmtFundGrp>
        <BeginningYearBalanceAmt>1319047</BeginningYearBalanceAmt>
        <ContributionsAmt>1261826</ContributionsAmt>
        <InvestmentEarningsOrLossesAmt>187469</InvestmentEarningsOrLossesAmt>
        <OtherExpendituresAmt>42205</OtherExpendituresAmt>
        <AdministrativeExpensesAmt>13739</AdministrativeExpensesAmt>
        <EndYearBalanceAmt>2712398</EndYearBalanceAmt>
      </CYEndwmtFundGrp>
      <CYMinus1YrEndwmtFundGrp>
        <BeginningYearBalanceAmt>749145</BeginningYearBalanceAmt>
        <ContributionsAmt>542868</ContributionsAmt>
        <InvestmentEarningsOrLossesAmt>99055</InvestmentEarningsOrLossesAmt>
        <OtherExpendituresAmt>61820</OtherExpendituresAmt>
        <AdministrativeExpensesAmt>10201</AdministrativeExpensesAmt>
        <EndYearBalanceAmt>1319047</EndYearBalanceAmt>
      </CYMinus1YrEndwmtFundGrp>
      <CYMinus2YrEndwmtFundGrp>
        <BeginningYearBalanceAmt>641078</BeginningYearBalanceAmt>
        <ContributionsAmt>142568</ContributionsAmt>
        <InvestmentEarningsOrLossesAmt>19232</InvestmentEarningsOrLossesAmt>
        <OtherExpendituresAmt>46921</OtherExpendituresAmt>
        <AdministrativeExpensesAmt>6812</AdministrativeExpensesAmt>
        <EndYearBalanceAmt>749145</EndYearBalanceAmt>
      </CYMinus2YrEndwmtFundGrp>
      <CYMinus3YrEndwmtFundGrp>
        <BeginningYearBalanceAmt>517176</BeginningYearBalanceAmt>
        <ContributionsAmt>43326</ContributionsAmt>
        <InvestmentEarningsOrLossesAmt>86294</InvestmentEarningsOrLossesAmt>
        <AdministrativeExpensesAmt>5718</AdministrativeExpensesAmt>
        <EndYearBalanceAmt>641078</EndYearBalanceAmt>
      </CYMinus3YrEndwmtFundGrp>
      <CYMinus4YrEndwmtFundGrp>
        <BeginningYearBalanceAmt>366048</BeginningYearBalanceAmt>
        <ContributionsAmt>125896</ContributionsAmt>
        <InvestmentEarningsOrLossesAmt>28261</InvestmentEarningsOrLossesAmt>
        <AdministrativeExpensesAmt>3029</AdministrativeExpensesAmt>
        <EndYearBalanceAmt>517176</EndYearBalanceAmt>
      </CYMinus4YrEndwmtFundGrp>
      <BoardDesignatedBalanceEOYPct>0.93030</BoardDesignatedBalanceEOYPct>
      <PrmnntEndowmentBalanceEOYPct>0.05910</PrmnntEndowmentBalanceEOYPct>
      <TermEndowmentBalanceEOYPct>0.01060</TermEndowmentBalanceEOYPct>
      <EndowmentsHeldUnrelatedOrgInd>0</EndowmentsHeldUnrelatedOrgInd>
      <EndowmentsHeldRelatedOrgInd>0</EndowmentsHeldRelatedOrgInd>
      <OtherLandBuildingsGrp>
        <OtherCostOrOtherBasisAmt>60983</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>60983</DepreciationAmt>
        <BookValueAmt>0</BookValueAmt>
      </OtherLandBuildingsGrp>
      <TotalBookValueLandBuildingsAmt>0</TotalBookValueLandBuildingsAmt>
      <TotalRevEtcAuditedFinclStmtAmt>8910928</TotalRevEtcAuditedFinclStmtAmt>
      <NetUnrealizedGainsInvstAmt>64572</NetUnrealizedGainsInvstAmt>
      <RevenueNotReportedAmt>64572</RevenueNotReportedAmt>
      <RevenueSubtotalAmt>8846356</RevenueSubtotalAmt>
      <InvestmentExpensesNotIncldAmt>13739</InvestmentExpensesNotIncldAmt>
      <OtherRevenuesNotIncludedAmt>-5071</OtherRevenuesNotIncludedAmt>
      <RevenueNotReportedFinclStmtAmt>8668</RevenueNotReportedFinclStmtAmt>
      <TotalRevenuePerForm990Amt>8855024</TotalRevenuePerForm990Amt>
      <TotExpnsEtcAuditedFinclStmtAmt>7365234</TotExpnsEtcAuditedFinclStmtAmt>
      <OtherExpensesIncludedAmt>5071</OtherExpensesIncludedAmt>
      <ExpensesNotReportedAmt>5071</ExpensesNotReportedAmt>
      <ExpensesSubtotalAmt>7360163</ExpensesSubtotalAmt>
      <InvestmentExpensesNotIncld2Amt>13739</InvestmentExpensesNotIncld2Amt>
      <ExpensesNotRptFinclStmtAmt>13739</ExpensesNotRptFinclStmtAmt>
      <TotalExpensesPerForm990Amt>7373902</TotalExpensesPerForm990Amt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART V, LINE 4:</FormAndLineReferenceDesc>
        <ExplanationTxt>THE INCOME FROM THE ENDOWMENT ASSETS CAN BE USED TO SUPPORT THE ASSOCIATION'S GENERAL ACTIVITIES AND ALSO USED IN THE OPERATING BUDGET OF THE LICENSEES. SPENDING POLICY DESCRIBES UP TO 5% OF ENDOWMENTS AVERAGED OVER 20 QUARTERS CAN BE APPROPRIATED FOR USE IN THE OPERATING BUDGET.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART XI, LINE 4B - OTHER ADJUSTMENTS:</FormAndLineReferenceDesc>
        <ExplanationTxt>COST OF GOODS SOLD REPORTED ON FORM 990, PART VIII, LINE 10B -5,071.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART XII, LINE 2D - OTHER ADJUSTMENTS:</FormAndLineReferenceDesc>
        <ExplanationTxt>COST OF GOODS SOLD REPORTED ON FORM 990, PART VIII, LINE 10B 5,071.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleD>
    <IRS990ScheduleG documentId="RetDoc1041200001">
      <MailSolicitationsInd>X</MailSolicitationsInd>
      <EmailSolicitationsInd>X</EmailSolicitationsInd>
      <PhoneSolicitationsInd>X</PhoneSolicitationsInd>
      <InPersonSolicitationsInd>X</InPersonSolicitationsInd>
      <SpecialFundraisingEventsInd>X</SpecialFundraisingEventsInd>
      <AgrmtProfFundraisingActyInd>1</AgrmtProfFundraisingActyInd>
      <FundraiserActivityInfoGrp>
        <OrganizationBusinessName>
          <BusinessNameLine1>ACD DIRECT INC</BusinessNameLine1>
        </OrganizationBusinessName>
        <USAddress>
          <AddressLine1>1353 NORTH 1075 WEST SUITE 6</AddressLine1>
          <City>FARMINGTON</City>
          <State>UT</State>
          <ZIPCode>84025</ZIPCode>
        </USAddress>
        <ActivityTxt>CALL CENTER</ActivityTxt>
        <FundraiserControlOfFundsInd>0</FundraiserControlOfFundsInd>
        <GrossReceiptsAmt>1785466</GrossReceiptsAmt>
        <RetainedByContractorAmt>28812</RetainedByContractorAmt>
        <NetToOrganizationAmt>1756654</NetToOrganizationAmt>
      </FundraiserActivityInfoGrp>
      <FundraiserActivityInfoGrp>
        <OrganizationBusinessName>
          <BusinessNameLine1>ARIA COMMUNICATIONS</BusinessNameLine1>
        </OrganizationBusinessName>
        <USAddress>
          <AddressLine1>717 WEST ST GERMAIN STREET</AddressLine1>
          <City>ST CLOUD</City>
          <State>MN</State>
          <ZIPCode>56301</ZIPCode>
        </USAddress>
        <ActivityTxt>TELEMARKETING</ActivityTxt>
        <FundraiserControlOfFundsInd>0</FundraiserControlOfFundsInd>
        <GrossReceiptsAmt>150829</GrossReceiptsAmt>
        <RetainedByContractorAmt>79352</RetainedByContractorAmt>
        <NetToOrganizationAmt>71477</NetToOrganizationAmt>
      </FundraiserActivityInfoGrp>
      <TotalGrossReceiptsAmt>1936295</TotalGrossReceiptsAmt>
      <TotalRetainedByContractorsAmt>108164</TotalRetainedByContractorsAmt>
      <TotalNetToOrganizationAmt>1828131</TotalNetToOrganizationAmt>
      <LicensedStatesCd>WI</LicensedStatesCd>
      <LicensedStatesCd>MN</LicensedStatesCd>
      <LicensedStatesCd>IL</LicensedStatesCd>
    </IRS990ScheduleG>
    <IRS990ScheduleI documentId="RetDoc1041900001">
      <GrantRecordsMaintainedInd>1</GrantRecordsMaintainedInd>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>UNIVERSITY OF WISCONSIN EXTENSION</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>432 N LAKE STREET</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>53706</ZIPCode>
        </USAddress>
        <RecipientEIN>391805963</RecipientEIN>
        <CashGrantAmt>500000</CashGrantAmt>
        <PurposeOfGrantTxt>PROGRAM ENHANCEMENT</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>UNIVERSITY OF WISCONSIN EXTENSION</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>432 N LAKE STREET</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>53706</ZIPCode>
        </USAddress>
        <RecipientEIN>391805963</RecipientEIN>
        <CashGrantAmt>5000</CashGrantAmt>
        <PurposeOfGrantTxt>JAZZ PROGRAMING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>UNIVERSITY OF WISCONSIN EXTENSION</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>432 N LAKE STREET</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>53706</ZIPCode>
        </USAddress>
        <RecipientEIN>391805963</RecipientEIN>
        <CashGrantAmt>1500</CashGrantAmt>
        <PurposeOfGrantTxt>DIVERSITY INTERNSHIP PROGRAM</PurposeOfGrantTxt>
      </RecipientTable>
      <Total501c3OrgCnt>1</Total501c3OrgCnt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>WISCONSIN PUBLIC RADIO ASSOCIATION, INC. (WPRA) RECEIVES REQUESTS FOR ASSISTANCE FROM WPRA'S LICENSEES FOR SPECIAL PROJECTS. THE ASSISTANCE REQUESTS ARE APPROVED AND DISBURSED TO THE LICENSEES TO BE USED TO THE APPROVED PROJECTS.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleI>
    <IRS990ScheduleM documentId="RetDoc1042900001">
      <SecuritiesPubliclyTradedGrp>
        <NonCashCheckboxInd>X</NonCashCheckboxInd>
        <ContributionCnt>34</ContributionCnt>
        <NoncashContributionsRptF990Amt>114422</NoncashContributionsRptF990Amt>
        <MethodOfDeterminingRevenuesTxt>MARKET VALUE</MethodOfDeterminingRevenuesTxt>
      </SecuritiesPubliclyTradedGrp>
      <Form8283ReceivedCnt>0</Form8283ReceivedCnt>
      <AnyPropertyThatMustBeHeldInd>0</AnyPropertyThatMustBeHeldInd>
      <ReviewProcessUnusualNCGiftsInd>1</ReviewProcessUnusualNCGiftsInd>
      <ThirdPartiesUsedInd>1</ThirdPartiesUsedInd>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 32B:</FormAndLineReferenceDesc>
        <ExplanationTxt>ROBERT W. BAIRD SELLS STOCK GIFTS RECEIVED BY WPRA.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleM>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>PERSONS MAKING CONTRIBUTIONS TO THE ASSOCIATION WILL BECOME AND CONTINUE AS MEMBERS OF THE ASSOCIATION FOR A ONE-YEAR PERIOD BEGINNING UPON THE DATE OF CONTRIBUTION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 7A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ELECTION OF A MAJORITY OF THE DIRECTORS OCCURS BY SECRET BALLOT OF THE MEMBERSHIP. THE BOARD OF OPERATIONS COMMITTEE ESTABLISHES PROCEDURES CONCERNING THE CONDUCT OF ELECTIONS, DISTRIBUTES BALLOTS TO ALL MEMBERS, AND COUNTS THE BALLOTS (WPRA AUDITORS COUNT BALLOTS). RESULTS OF AN ELECTION ARE MADE KNOWN TO THE MEMBERSHIP BY PUBLICATION OR OTHER MEANS AS SOON AS PRACTICABLE AFTER THE ELECTION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ASSOCIATION REQUIRES ALL VOTING MEMBERS OF THE GOVERNING BODY TO HAVE ACCESS FOR REVIEW PURPOSES OF THE IRS FORM 990 PRIOR TO IT BEING FILED WITH THE INTERNAL REVENUE SERVICE. THE DIRECTOR OF RADIO OR DESIGNEE WILL SUBMIT A DRAFT COPY OF THE FORM TO THE DIRECTORS AT THE EARLIER OF EITHER THE MEETING PRIOR TO THE DUE DATE OF THE RETURN OR THIRTY DAYS BEFORE THE RETURN IS DUE. EACH DIRECTOR WILL BE GIVEN THE OPPORTUNITY TO RESPOND IN WRITING OR BY EMAIL TO THE DIRECTOR OF RADIO OR DESIGNEE ASKING ANY QUESTIONS OR OBJECTING TO ANY INFORMATION PRESENTED IN THE RETURN. IN THE EVENT THAT THE OBJECT CANNOT BE RESOLVED BETWEEN THE DIRECTOR AND THE DIRECTOR OF RADIO OR DESIGNEE, THE RETURN WILL BE EXTENDED AND THE SUBJECT INCLUDED AS AN AGENDA ITEM AT THE NEXT REGULARLY SCHEDULED MEETING. IT IS SUFFICIENT FOR THE DIRECTOR OF RADIO OR DESIGNEE TO PROVIDE A DRAFT COPY TO ALL VOTING MEMBERS BY EMAIL AND REQUESTING THAT APPROVAL IS IMPLIED BY NO RESPONSE TO THE EMAIL. THE DIRECTOR OF RADIO OR DESIGNEE PROVIDES EVIDENCE THAT THIS POLICY HAS BEEN COMPLIED WITH AND MAINTAINS COPIES OF ALL CORRESPONDENCE, QUESTIONS, AND OBJECTIONS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>MEMBERS OF THE BOARD ARE REQUIRED TO SIGN A CONFLICT OF INTEREST POLICY THAT DESCRIBES PROBITED ACTIVITIES, AS DOING BUSINESS OR PROVIDING ADVICE ON ISSUES OR TRANSACTION THAT WILL PERSONALLY OR PROFESSIONALLY BENEFIT THEM. CONFLICT OF INTEREST DISCLOSURES ARE DOCUMENTED IN THE MINUTES BY THE RESPECTIVE MEETING OF THE GOVERNING BODY.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION'S BYLAWS, ARTICLES OF INCORPORATION, AND AUDITED FINANCIAL STATEMENTS ARE POSTED ON WPRA.ORG. CONFLICT OF INTEREST POLICY IS AVAILABLE UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART XII, LINE 2CD</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION HAS NOT CHANGED ITS OVERSIGHT PROCESS OR SELECTION PROCESS DURING THE TAX YEAR.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>