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        <AverageHoursPerWeekRelated>1.00</AverageHoursPerWeekRelated>
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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
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      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>SUSAN MCGILLICK</NamePerson>
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        <AverageHoursPerWeekRelated>1.00</AverageHoursPerWeekRelated>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
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      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>GARY MCVEY</NamePerson>
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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
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      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>LOREE MILES</NamePerson>
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        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
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        <NamePerson>CHERYL MORTON</NamePerson>
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        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
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      <Form990PartVIISectionA>
        <NamePerson>MARKETA OLIVER</NamePerson>
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        <NamePerson>AMY REASNER</NamePerson>
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        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
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        <NamePerson>RON ROSENBLATT</NamePerson>
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        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
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        <NamePerson>AARON SAYLOR</NamePerson>
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        <NamePerson>KATHLEEN GLASGOW-SPARKS</NamePerson>
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        <NamePerson>KATHERINE TACHAU</NamePerson>
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      </Form990PartVIISectionA>
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        <NamePerson>KATIE WEITZ-WHITE</NamePerson>
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        <AverageHoursPerWeekRelated>1.00</AverageHoursPerWeekRelated>
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      <Form990PartVIISectionA>
        <NamePerson>ROBERTA WILHELM</NamePerson>
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        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
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        <OtherCompensation>0</OtherCompensation>
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        <NamePerson>JILL JUNE</NamePerson>
        <Title>PRESIDENT AND CEO</Title>
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        <AverageHoursPerWeekRelated>16.00</AverageHoursPerWeekRelated>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
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      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>JAMIE PEARSON</NamePerson>
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      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>DENNIS CARNEY</NamePerson>
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      </Form990PartVIISectionA>
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        <NamePerson>PENELOPE DICKEY</NamePerson>
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        <AverageHoursPerWeekRelated>11.50</AverageHoursPerWeekRelated>
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        <OtherCompensation>5894</OtherCompensation>
      </Form990PartVIISectionA>
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        <NamePerson>EMILY BOUSKA WILLIAMS</NamePerson>
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        <OtherCompensation>6154</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>SUSAN ROSENBLATT</NamePerson>
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        <OtherCompensation>8111</OtherCompensation>
      </Form990PartVIISectionA>
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        <NamePerson>JOHN BURNLEY</NamePerson>
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        <OtherCompensation>332</OtherCompensation>
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      <Form990PartVIISectionA>
        <NamePerson>JILL MEADOWS</NamePerson>
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        <NamePerson>THOMAS ROSS</NamePerson>
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        <OtherCompensation>12232</OtherCompensation>
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        <NamePerson>RUTH TRECKER</NamePerson>
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        <NamePerson>LINDA RAILSBACK</NamePerson>
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        <NamePerson>SANDRA BALL</NamePerson>
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        <OtherCompensation>6723</OtherCompensation>
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            <BusinessNameLine1>NICOLA MOORE</BusinessNameLine1>
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      <TotalOtherRevenue>460466</TotalOtherRevenue>
      <TotalRevenue>
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      <GrantsToDomesticOrgs>
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        <ProgramServices>183484</ProgramServices>
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      <GrantsToDomesticIndividuals>
        <Total>1555</Total>
        <ProgramServices>1555</ProgramServices>
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      <CompCurrentOfficersDirectors>
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        <ProgramServices>193757</ProgramServices>
        <ManagementAndGeneral>544351</ManagementAndGeneral>
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        <ProgramServices>8299734</ProgramServices>
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      <PensionPlanContributions>
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        <ProgramServices>139169</ProgramServices>
        <ManagementAndGeneral>40489</ManagementAndGeneral>
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      <OtherEmployeeBenefits>
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      <PayrollTaxes>
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        <ProgramServices>593279</ProgramServices>
        <ManagementAndGeneral>290878</ManagementAndGeneral>
        <Fundraising>34172</Fundraising>
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      <FeesForServicesLegal>
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        <ManagementAndGeneral>59708</ManagementAndGeneral>
      </FeesForServicesLegal>
      <FeesForServicesAccounting>
        <Total>56248</Total>
        <ProgramServices>2395</ProgramServices>
        <ManagementAndGeneral>53853</ManagementAndGeneral>
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      <FeesForServicesOther>
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        <ProgramServices>212836</ProgramServices>
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        <ProgramServices>2328</ProgramServices>
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        <ProgramServices>703812</ProgramServices>
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      <InformationTechnology>
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      <Occupancy>
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        <ProgramServices>1938677</ProgramServices>
        <ManagementAndGeneral>477904</ManagementAndGeneral>
        <Fundraising>3269</Fundraising>
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      <Travel>
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        <ProgramServices>388277</ProgramServices>
        <ManagementAndGeneral>67341</ManagementAndGeneral>
        <Fundraising>19864</Fundraising>
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      <Interest>
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        <ProgramServices>8571</ProgramServices>
        <ManagementAndGeneral>58604</ManagementAndGeneral>
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      <PaymentsToAffiliates>
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        <ProgramServices>317442</ProgramServices>
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      <DepreciationDepletion>
        <Total>992468</Total>
        <ProgramServices>564569</ProgramServices>
        <ManagementAndGeneral>415480</ManagementAndGeneral>
        <Fundraising>12419</Fundraising>
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        <ProgramServices>217821</ProgramServices>
        <ManagementAndGeneral>1657</ManagementAndGeneral>
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      <OtherExpenses>
        <Description>MEDICAL SUPPLIES</Description>
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        <ProgramServices>3331137</ProgramServices>
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        <Fundraising>231</Fundraising>
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      <OtherExpenses>
        <Description>OTHER MEDICAL EXPENSES</Description>
        <Total>626509</Total>
        <ProgramServices>626509</ProgramServices>
      </OtherExpenses>
      <OtherExpenses>
        <Description>MISCELLANEOUS EXPENSES</Description>
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        <ProgramServices>416003</ProgramServices>
        <ManagementAndGeneral>188899</ManagementAndGeneral>
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      <TotalFunctionalExpenses>
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        <ProgramServices>19541323</ProgramServices>
        <ManagementAndGeneral>4742903</ManagementAndGeneral>
        <Fundraising>461954</Fundraising>
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      <CashNonInterestBearing>
        <BOY>420067</BOY>
        <EOY>2216497</EOY>
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        <EOY>1472250</EOY>
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      <AccountsReceivable>
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        <EOY>1352952</EOY>
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      <InventoriesForSaleOrUse>
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        <EOY>876458</EOY>
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        <EOY>96220</EOY>
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      <LandBuildingsEquipmentBasisNet>
        <BOY>3737579</BOY>
        <EOY>3001055</EOY>
      </LandBuildingsEquipmentBasisNet>
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        <EOY>101176</EOY>
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        <EOY>900825</EOY>
      </InvestmentsProgramRelated>
      <OtherAssetsTotal>
        <BOY>223865</BOY>
        <EOY>1605684</EOY>
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      <TotalAssets>
        <BOY>11455264</BOY>
        <EOY>11623117</EOY>
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      <AccountsPayableAccruedExpenses>
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        <EOY>137145</EOY>
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      <MortNotesPyblSecuredInvestProp>
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        <EOY>1083195</EOY>
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      <UnsecuredNotesLoansPayable>
        <EOY>243811</EOY>
      </UnsecuredNotesLoansPayable>
      <OtherLiabilities>
        <BOY>227467</BOY>
        <EOY>156336</EOY>
      </OtherLiabilities>
      <TotalLiabilities>
        <BOY>5664188</BOY>
        <EOY>3783684</EOY>
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      <FollowSFAS117>X</FollowSFAS117>
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        <EOY>6112994</EOY>
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      <TemporarilyRestrictedNetAssets>
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        <EOY>1470176</EOY>
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      <PermanentlyRestrictedNetAssets>
        <BOY>256263</BOY>
        <EOY>256263</EOY>
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      <TotalNetAssetsFundBalances>
        <BOY>5791076</BOY>
        <EOY>7839433</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>11455264</BOY>
        <EOY>11623117</EOY>
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      <ReconcilationRevenueExpenses>1545694</ReconcilationRevenueExpenses>
      <ReconciliationUnrealizedInvest>502663</ReconciliationUnrealizedInvest>
      <ReconcilationOtherChanges>0</ReconcilationOtherChanges>
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      <AccountantCompileOrReview>0</AccountantCompileOrReview>
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        <CurrentTaxYear>271380</CurrentTaxYear>
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        <CurrentTaxYearMinus1Year>10557375</CurrentTaxYearMinus1Year>
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      <TotalExemptPurposeExpenditures>
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        <MethodOfValuation>C</MethodOfValuation>
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      <OtherAssets>
        <Description>457(B) INVESTED FUNDS</Description>
        <BookValue>128841</BookValue>
      </OtherAssets>
      <OtherAssets>
        <Description>PURCHASE RETURNS</Description>
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      </OtherAssets>
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      <OtherLiabilities>
        <Description>DONOR ANNUITIES</Description>
        <Amount>27495</Amount>
      </OtherLiabilities>
      <OtherLiabilities>
        <Description>457(B) PAYABLE</Description>
        <Amount>128841</Amount>
      </OtherLiabilities>
      <TotalOfAmounts>156336</TotalOfAmounts>
      <FootnoteInPartXIII>X</FootnoteInPartXIII>
      <TotRevenueEtcAuditedFinclStmt>27349771</TotRevenueEtcAuditedFinclStmt>
      <NetUnrealizedGainsInvestments>502663</NetUnrealizedGainsInvestments>
      <DonatedSrvcAndUseOfFacilities>271380</DonatedSrvcAndUseOfFacilities>
      <OtherRevenues>283854</OtherRevenues>
      <RevenueNotRptdF990>1057897</RevenueNotRptdF990>
      <RevenueSubtotal>26291874</RevenueSubtotal>
      <RevenueNotRptdOnFinStmt>0</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>26291874</TotalRevenuePerForm990>
      <TotExpensesEtcAuditedFinclStmt>25301414</TotExpensesEtcAuditedFinclStmt>
      <DonatedServicesUseOfFacilities>271380</DonatedServicesUseOfFacilities>
      <OtherExpensesIncluded>283854</OtherExpensesIncluded>
      <ExpensesNotRptdF990>555234</ExpensesNotRptdF990>
      <ExpensesSubtotal>24746180</ExpensesSubtotal>
      <ExpensesNotRptdOnFinStmt>0</ExpensesNotRptdOnFinStmt>
      <TotalExpensesPerForm990>24746180</TotalExpensesPerForm990>
      <Form990ScheduleDPartXIII>
        <Identifier>DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:</Identifier>
        <ReturnReference>PART X, LINE 2:</ReturnReference>
        <Explanation>THE AGENCY IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE. THE AGENCY IS NOT CONSIDERED TO BE A PRIVATE FOUNDATION BY THE INTERNAL REVENUE SERVICE. PLANNED PARENTHOOD OF THE HEARTLAND, INC., FILES INFORMATION RETURNS WITH THE U.S. FEDERAL JURISDICTION. THE AGENCY HAS DETERMINED THAT IT WAS NOT REQUIRED TO RECORD A LIABILITY RELATED TO UNCERTAIN TAX POSITIONS. THE FEDERAL AND STATE INFORMATION RETURNS OF PLANNED PARENTHOOD OF THE HEARTLAND, INC., FOR JUNE 30, 2010 AND THEREAFTER ARE SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE AND STATE TAXING AUTHORITIES, GENERALLY FOR THREE YEARS AFTER THEY WERE FILED.</Explanation>
      </Form990ScheduleDPartXIII>
      <Form990ScheduleDPartXIII>
        <Identifier>PART XI, LINE 2D - OTHER ADJUSTMENTS:</Identifier>
        <Explanation>FUNDRAISING EVENT EXPENSES REPORTED IN FORM 990, PART VIII, LINE 8B 283,854.</Explanation>
      </Form990ScheduleDPartXIII>
      <Form990ScheduleDPartXIII>
        <Identifier>PART XII, LINE 2D - OTHER ADJUSTMENTS:</Identifier>
        <Explanation>FUNDRAISING EVENT EXPENSES REPORTED IN FORM 990, PART VIII, LINE 8B 283,854.</Explanation>
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        <CharitableContributionsEvent1>427900</CharitableContributionsEvent1>
        <RentFacilityCostsEvent1>3087</RentFacilityCostsEvent1>
        <FoodAndBeverageEvent1>17325</FoodAndBeverageEvent1>
        <OtherDirectExpensesEvent1>157662</OtherDirectExpensesEvent1>
        <NameOfEvent2>IOWA ANNUAL EVENT</NameOfEvent2>
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        <CharitableContributionsEvent2>88119</CharitableContributionsEvent2>
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      <RecipientTable>
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        </RecipientNameBusiness>
        <AddressUS>
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          <City>DES MOINES</City>
          <State>IA</State>
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        <PurposeOfGrant>TO SUPPORT THE MISSION OF PLANNED PARENTHOOD VOTERS OF IOWA.</PurposeOfGrant>
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      <RecipientTable>
        <RecipientNameBusiness>
          <BusinessNameLine1>NEBRASKA PLANNED PARENTHOOD VOTERS FOR CHOICE</BusinessNameLine1>
        </RecipientNameBusiness>
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          <AddressLine1>PO BOX 4557</AddressLine1>
          <City>DES MOINES</City>
          <State>IA</State>
          <ZIPCode>50314</ZIPCode>
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        <EINOfRecipient>470762497</EINOfRecipient>
        <IRCSection>501(C)(4)</IRCSection>
        <AmountOfCashGrant>72891</AmountOfCashGrant>
        <PurposeOfGrant>TO SUPPORT THE MISSION OF NEBRASKA PLANNED PARENTHOOD VOTERS FOR CHOICE.</PurposeOfGrant>
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      <Form990ScheduleIPartIV>
        <Identifier>PROCEDURE FOR MONITORING GRANTS IN THE U.S.:</Identifier>
        <ReturnReference>PART I, LINE 2:</ReturnReference>
        <Explanation>SCHEDULE I, PART I, LINE 2: PLANNED PARENTHOOD OF THE HEARTLAND, INC. MONITORS THE USE OF FUNDS BY RELATED ORGANIZATIONS THROUGH COMMON EXECUTIVE MANAGEMENT. ON A PERIODIC BASIS, THE DIRECTOR OF ADVOCACY WILL SEND A MEMO TO THE AFFILIATE REQUESTING A GRANT. THE GRANT REQUEST WILL DETAIL THE LINE ITEMS AND THE ACTIVITIES THAT FUNDS HAVE BEEN REQUESTED FOR, AS WELL AS THE TIME PERIOD. THE REQUEST IS MADE TO THE CEO, CFO, AND COO OF PLANNED PARENTHOOD OF THE HEARTLAND.</Explanation>
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      <CompensationSurvey>X</CompensationSurvey>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
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      <InitialContractException>0</InitialContractException>
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        <Title>PRESIDENT AND CEO</Title>
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        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
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        <NamePerson>THOMAS ROSS</NamePerson>
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        <NumberOfContributions>21</NumberOfContributions>
        <NoncashContribsRptdF990>3324379</NoncashContribsRptdF990>
        <MethodOfDeterminingRevenues>FMV</MethodOfDeterminingRevenues>
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      <NumberOf8283Received>0</NumberOf8283Received>
      <AnyPropertyThatMustBeHeld>0</AnyPropertyThatMustBeHeld>
      <ReviewProcessUnusualNCGifts>1</ReviewProcessUnusualNCGifts>
      <ThirdPartiesUsed>1</ThirdPartiesUsed>
      <Form990ScheduleMPartII>
        <Identifier>THIRD PARTY USE:</Identifier>
        <ReturnReference>PART I, LINE 32B:</ReturnReference>
        <Explanation>PLANNED PARENTHOOD OF THE HEARTLAND UTILIZED A STOCKBROKER FROM MERYLL LYNCH WHO COMPLETES ALL STOCK TRANSACTIONS FOR THE ORGANIZATION.</Explanation>
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      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 1</ReturnReference>
        <Explanation>THE EXECUTIVE COMMITTEE IS MADE UP OF THE BOARD CHAIR, VICE CHAIR, TREASURER, SECRETARY AND A DESIGNATED AT-LARGE BOARD MEMBER. THE EXECUTIVE COMMITTEE IS RESPONSIBLE TO THE BOARD OF DIRECTORS WITH FULL POWERS TO ACT IN THE OPERATION AND MANAGEMENT OF THE ORGANIZATION BETWEEN MEETINGS OF THE BOARD EXCEPT AS OTHERWISE PROVIDED. THE EXECUTIVE COMMITTEE KEEPS MINUTES OF EACH OF ITS MEETINGS AND REPORTS THE SAME TO THE BOARD OF DIRECTORS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION A, LINE 2</ReturnReference>
        <Explanation>RON ROSENBLATT (DIRECTOR) AND SUSAN ROSENBLATT (OFFICER) HAVE A FAMILY RELATIONSHIP. SUSAN ROSENBLATT LEFT THE ORGANIZATION ON JULY 20, 2012.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 11</ReturnReference>
        <Explanation>A DRAFT COPY OF THE 990 WAS SENT OUT TO EACH MEMBER OF THE BOARD OF DIRECTORS ELECTRONICALLY. THEY ALL RESPONDED BACK WITH ANY RECOMMENDED CHANGES, WHICH WERE THEN MADE BY THE AUDITORS. THE PROCESS WAS REPEATED UNTIL ALL OF THE BOARD MEMBERS WERE SATISFIED WITH THE 990 FILING. ALL BOARD OF DIRECTORS SENT AN EMAIL BACK SAYING THEY REVIEWED IT BEFORE IT WAS SUBMITTED TO THE IRS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>A CONFLICT OF INTEREST IS DEEMED TO EXIST BETWEEN A LICENCED CLINICIAN (WHETHER EMPLOYEE OR INDEPENDENT CONTRACTOR) OR ANY OTHER EMPLOYEES WHEN THEY ARE A PARTY TO A CONTRACT, OTHER THAN THEIR OWN EMPLOYMENT CONTRACT OR INDEPENDENT CONTRACTOR AGREEMENT, OR INVOLVED IN A TRANSACTION WITH PLANNED PARENTHOOD OF THE HEARTLAND, INC. FOR GOODS OR SERVICES. WHEN THEY HAVE A MATERIAL FINANCIAL INTEREST IN, OR ARE OTHERWISE A DIRECTOR, OFFICER, AGENT, PARTNER, ASSOCIATE, EMPLOYEE, TRUSTEE, PERSONAL REPRESENTATIVE, RECEIVER, GUARDIAN, CUSTODIAN, OR OTHER LEGAL REPRESENTATIVE OF AN ENTITY THAT IS ENGAGED IN A TRANSACTION WITH PLANNED PARENTHOOD OF THE HEARTLAND, INC. LAST, WHEN THEY ARE ENGAGED IN SOME CAPACITY OR HAVE A MATERIAL FINANCIAL INTEREST IN A BUSINESS OR ENTERPRISE THAT COMPETES WITH PLANNED PARENTHOOD OF THE HEARTLAND, INC. ANNUALLY, EACH CLINICIAN AND EMPLOYEE WITH MANAGEMENT RESPONSIBILITIES COMPLETES A DISCLOSURE FORM IDENTIFIYING ANY RELATIONSHIPS, POSITIONS, OR CIRCUMSTANCES IN WHICH THEY ARE INVOLVED THAT COULD CONTRIBUTE TO A CONFLICT OF INTEREST. ANNUAL REVIEWS ARE DONE BY THE CEO AND VARIOUS COMMITTEES WITHIN THE ORGANIZATION TO MAKE SURE ALL NECESSARY SIGNATURES AND FORMS HAVE BEEN UPDATED AND COMPLETED BY ALL. ANY POTENTIAL CONFLICTS OF INTEREST ARE BROUGHT TO THE ATTENTION OF THE BOARD OF DIRECTORS BY THE EXECUTIVE MANAGEMENT TEAM. THE BOARD WOULD DETERMINE IF A CONFLICT OF INTEREST EXISTED, AND WOULD IMPOSE A "WALL" BETWEEN THE PERSON AND ANY INFORMATION AND DECISION MAKING, REGARDING THE RELATIONSHIP GIVING RISE TO THE CONFLICT.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15A</ReturnReference>
        <Explanation>THE COMPENSATION COMMITTEE REVIEWED THE PERFORMANCE OF THE CEO, INCLUDING COMPARISON TO A COMPENSATION STUDY. THE CEO'S COMPENSATION WAS APPROVED BY THE FULL BOARD OF DIRECTORS. THE PROCEDURES WERE LAST COMPLETED IN 2013. THE COMPENSATION OF OTHER OFFICERS IS DETERMINED BY A REVIEW OF EACH OFFICER'S PERFORMANCE BY THE CEO.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>THE ORGANIZATIONS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON WRITTEN REQUEST.</Explanation>
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