2015-05-08T13:25:31-05:00 2014-12-31 454037800 BURDETTE SMITH & BISH LLC 4035 RIDGE TOP ROAD SUITE 550 FAIRFAX VA 220307411 990 2014-01-01 134182652 ONLINE PUBLISHERS ASSOCIATION INC ONLI 6464731000 1350 BROADWAY NO 606 NEW YORK NY 10018 JASON KINT PRESIDENT 6464731000 2015-05-07 1 JOSEPH M ENGLISH III CPA P00139936 7035915200 2014 2016-02-25 16:41:14Z DIGITAL CONTENT NEXT JASON KINT 1350 BROADWAY 606 NEW YORK NY 10018 3998047 0 X WWW.DIGITALCONTENTNEXT.ORG X 2001 NY THE PRIMARY PURPOSE OF THE ONLINE PUBLISHERS ASSOCIATION D/B/A DIGITAL CONTENT NEXT (OPA) IS TO HELP CREATE A FAVORABLE BUSINESS CLIMATE FOR HIGH-QUALITY ONLINE PUBLISHERS. OPA ACTS AS A VOICE FOR ITS MEMBERS BEFORE THE ADVERTISING COMMUNITY, THE PRESS, THE GOVERNMENT AND THE PUBLIC. THROUGH RESEARCH AND COMMUNICATIONS, OPA HELPS ITS MEMBERS COMPETE IN THE MARKETPLACE FOR ADVERTISING SERVICES, AND WORKS TO COMMUNICATE THE VALUE OF QUALITY ONLINE CONTENT SITES TO ALL THE CONSTITUENCIES IT ADDRESSES ON BEHALF OF ITS MEMBERS. 37 37 11 0 36000 35000 3341188 3282042 562304 713068 4261 -12133 0 0 3907753 3982977 0 0 0 0 2213813 2252882 0 0 0 1874375 2098736 4088188 4351618 -180435 -368641 2464306 1915075 1664943 1484353 799363 430722 X THE PRIMARY PURPOSE OF THE DIGITAL CONTENT NEXT (DCN) IS TO HELP CREATE A FAVORABLE BUSINESS CLIMATE FOR DIGITAL MEDIA PUBLISHERS. DCN ACTS AS A VOICE FOR ITS MEMBER'S BEFORE THE ADVERTISING COMMUNITY, THE PRESS, THE GOVERNMENT AND THE PUBLIC. THROUGH RESEARCH AND COMMUNICATIONS, DCN HELPS ITS MEMBERS COMPETE IN THE MARKETPLACE FOR ADVERTISING SERVICES, AND WORKS TO COMMUNICATE THE VALUE OF QUALITY ONLINE CONTENT SITES TO ALL THE CONSTITUENCIES WE ADDRESS ON BEHALF OF OUR MEMBERS. NOTE: DCN CHANGED THE NAME OF ITS ORGANIZATION FROM ONLINE PUBLISHERS ASSOCIATION IN SEPTEMBER 2014. 0 0 IN 2014, THE DCN'S MEMBERSHIP REPRESENTED 58 WELL-KNOWN DIGITAL MEDIA COMPANIES. DURING 2014, THE DCN RELEASED ONE RESEARCH REPORT PUBLICLY "HOW TIME-BASED MEASUREMENT IS GRABBING DIGITAL PUBLISHERS' ATTENTION." FINDINGS FROM THE RESEARCH STUDY WERE PUBLICIZED IN SEVERAL WAYS: DCN MEMBERS, AND REPRESENTATIVES, PRESENTED THE FINDINGS TO MAJOR ADVERTISERS AND ADVERTISING AGENCIES; HELD A LUNCH-TIME EVENT FOR MEMBERS; AND THE DCN CONDUCTED ACTIVE PUBLIC RELATIONS THROUGH MEDIA OUTREACH. AS A RESULT OF ALL THESE ACTIVITIES, DCN RESEARCH FINDINGS AND VIEWPOINTS WERE NOTED IN DOZENS OF ARTICLES IN BOTH THE TRADE AND CONSUMER PRESS. DCN ALSO PLACED OVER A DOZEN BYLINES IN MAJOR PUBLICATIONS INCLUDING ADVERTISING AGE, WALL STREET JOURNAL, HUFFINGTON POST AMONG OTHERS.DCN RESEARCH IN 2014 ALSO INCLUDED PRIVATE STUDIES FOR MEMBERS ONLY THAT DOCUMENTED CERTAIN OPERATING BENCHMARKS AND BEST PRACTICES FOR ONLINE PUBLISHERS. OTHER PRIVATE ACTIVITIES FOR OUR MEMBERSHIP INCLUDED OUR 12TH ANNUAL "TECH DAY" WHERE THE LEADING TECHNOLOGISTS FROM OUR MEMBER COMPANIES COME TOGETHER TO SHARE KEY LEARNING'S AND BEST PRACTICES, "MOBILE DAY", "VIDEO DAY" AND "LEGAL & LEGISLATIVE DAY" WHERE REPRESENTATIVES FROM EACH OF THE RESPECTIVE FUNCTIONAL AREAS CONVENED TO DISCUSS KEY TOPICS ASSOCIATED WITH THOSE AREAS AND OUR 12TH ANNUAL OPA SUMMIT WHEREIN THE LEADING EXECUTIVES OF OUR MEMBER COMPANIES PARTICIPATE IN AN "OFF SITE" TO DISCUSS THE CHALLENGES AND OPPORTUNITIES THEIR BUSINESSES FACE IN THE YEAR AHEAD. LASTLY, IN 2014 WE CONTINUED OUR PUBLIC POLICY INITIATIVES INCLUDING FILING COMMENTS WITH THE FCC IN SUPPORT OF NET NEUTRALITY. 0 0 0 1 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 30 0 1 11 1 1 1 0 0 0 0 0 X 37 37 0 0 0 0 1 1 1 1 1 0 0 0 1 1 0 1 0 1 0 0 DC X THE ORGANIZATION 6464731000 1350 BROADWAY NO 606 NEW YORK NY 10018 JIM KENNEDY DIRECTOR 1.00 X 0 0 0 NICK ASCHIEM DIRECTOR 1.00 X 0 0 0 KRISHAN BHATIA VICE-CHAIRMAN 1.00 X X 0 0 0 ROB GRIMSHAW DIRECTOR 1.00 X 0 0 0 JOHN KOSNER DIRECTOR 1.00 X 0 0 0 DREW SCHUTTE TREASURER & DIRECTOR 1.00 X X 0 0 0 JEFF MISENTI DIRECTOR 1.00 X 0 0 0 AVI STEINLAUF DIRECTOR 1.00 X 0 0 0 LAUREN STANICH DIRECTOR 1.00 X 0 0 0 DAN SURATT DIRECTOR 1.00 X 0 0 0 KEVIN CONROY DIRECTOR 1.00 X 0 0 0 DAVID PAYNE SECRETARY & DIRECTOR 1.00 X X 0 0 0 PAUL MAYA DIRECTOR 1.00 X 0 0 0 NEIL JOHNSTON DIRECTOR 1.00 X 0 0 0 RACHELLE CONSIDINE DIRECTOR 1.00 X 0 0 0 INBAR BARAK DIRECTOR 1.00 X 0 0 0 MICHAEL ZIMBALIST CHAIRMAN & DIRECTOR 1.00 X X 0 0 0 ELISABETH DEMARSE DIRECTOR 1.00 X 0 0 0 STEVEN ZATZ DIRECTOR 1.00 X 0 0 0 JAMES CANDOR DIRECTOR 1.00 X 0 0 0 NICKI PURCELL DIRECTOR 1.00 X 0 0 0 MIKE CAGNAZZI DIRECTOR 1.00 X 0 0 0 CHRISTY TANNER DIRECTOR 1.00 X 0 0 0 TOM DAVIS DIRECTOR 1.00 X 0 0 0 TROY YOUNG DIRECTOR 1.00 X 0 0 0 ANDY WILSON DIRECTOR 1.00 X 0 0 0 BILL RIORDAN DIRECTOR 1.00 X 0 0 0 KEVIN GENTZEL DIRECTOR 1.00 X 0 0 0 ANDREA CHING DIRECTOR 1.00 X 0 0 0 NEIL VOGEL DIRECTOR 1.00 X 0 0 0 MAUREEN SULLIVAN DIRECTOR 1.00 X 0 0 0 SEAN ATKINS DIRECTOR 1.00 X 0 0 0 SEAN WEGLAGE DIRECTOR 1.00 X 0 0 0 TAMARA FRANKLIN DIRECTOR 1.00 X 0 0 0 GREG MASON DIRECTOR 1.00 X 0 0 0 SCOTT HAVENS DIRECTOR 1.00 X 0 0 0 ERIK FLANNIGAN DIRECTOR 1.00 X 0 0 0 PAM HORAN PRESIDENT 40.00 X 183396 0 15324 JASON KINT CEO 40.00 X 285284 0 10684 LISA KERR SVP MARKET DEVELOPMENT 40.00 X 328921 0 14640 DANIELLE BLOCK DIRECTOR OF AGENCY & ADVER 40.00 X 154558 0 12671 CHRISTOPHER PEDIGO DIRECTOR OF GOV'T AFFAIRS 40.00 X 260379 0 7149 MICHELLE MANAFY EDITORIAL DIRECTOR 40.00 X 167502 0 22220 LISA ABOUREZK VP MARKETING 40.00 X 285076 0 17553 SUZANNE TAYLOR DIRECTOR OF MARKETING 40.00 X 105386 0 10256 MARIJA JAROSLAVSKAJA MANAGER, DIGITAL RESEARCH 40.00 X 134017 0 17139 1904519 0 127636 9 0 1 0 AKIN GUMP DEPT 7247-6827 PHILADELPHIA PA 19170 LEGAL 171296 COOLEY LLP 101 CALIFORNIA 5TH FLOOR SAN FRANCISCO CA 94111 LEGAL 152683 HIGH 10 MEDIA LLC 62 WEST 45TH ST 4TH FLOOR NEW YORK NY 10036 PUBLIC RELATIONS 134445 3 3282042 3282042 CONFERENCE INCOME 611600 676150 676150 ADVERTISING INCOME 541800 36000 36000 OTHER INCOME/EXPENSE 541900 918 918 713068 2937 2937 15070 -15070 -15070 -15070 3982977 661998 36000 2937 1975188 48934 114055 114705 160966 51940 235790 95000 34801 196853 86710 812559 69059 UNRELATED BUSINESS INCO 8400 PUBLIC RELATIONS 196144 RESEARCH 71152 COMPUTER-RELATED COSTS 44056 35306 4351618 226603 250511 1842612 912241 99113 273000 158542 287346 98112 31775 98730 66337 93884 38706 31756 2464306 1915075 402421 332678 1158925 1151675 103597 0 1664943 1484353 X 799363 430722 799363 430722 2464306 1915075 -368641 0 X X 1 X 0 0 0 0 0 0 3318042 478197 478197 478197 10296 6690 3606 87816 25085 62731 66337 X PART X, LINE 2: OPA IS A NOT-FOR-PROFIT ORGANIZATION THAT IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND HAS BEEN DETERMINED BY THE INTERNAL REVENUE SERVICE NOT TO BE A PRIVATE FOUNDATION. A PORTION OF MEMBERSHIP DUES ARE TREATED AS ADVERTISING INCOME FOR TAX PURPOSES BECAUSE THESE MEMBERS UTILIZE ADVERTISING SPACE ON OPA'S ONLINE NEWSLETTER. THIS ADVERTISING INCOME, LESS RELATED EXPENSES, IS DEEMED UNRELATED BUSINESS INCOME AND IS SUBJECT TO TAXATION. OPA ALSO INCURS LOBBYING COSTS UPON WHICH IT MAY ELECT TO PAY A 35% PROXY TAX OR PASS THE EXPENSE THROUGH TO ITS MEMBERS IN THE FORM OF NON-DEDUCTIBLE MEMBERSHIP DUES. IN 2013, OPA ELECTED TO PAY THE PROXY TAX, AND IN 2014 OPA ELECTED TO PASS THE EXPENSE THROUGH TO ITS MEMBERS. MANAGEMENT DOES NOT BELIEVE OPA HAS TAKEN ANY UNCERTAIN TAX POSITIONS THAT WOULD BE MATERIAL TO THE FINANCIAL STATEMENTS. WITH FEW EXCEPTIONS, OPA IS NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS BY THE FEDERAL, STATE OR LOCAL TAX AUTHORITIES FOR YEARS PRIOR TO 2011. X X 0 0 0 PAM HORAN PRESIDENT 183396 0 0 0 0 0 0 0 15324 0 198720 0 0 0 JASON KINT CEO 185284 0 100000 0 0 0 0 0 10684 0 295968 0 0 0 LISA KERR SVP MARKET DEVELOPMENT 278921 0 50000 0 0 0 0 0 14640 0 343561 0 0 0 DANIELLE BLOCK DIRECTOR OF AGENCY & ADVER 134558 0 20000 0 0 0 0 0 12671 0 167229 0 0 0 CHRISTOPHER PEDIGO DIRECTOR OF GOV'T AFFAIRS 251379 0 9000 0 0 0 0 0 7149 0 267528 0 0 0 MICHELLE MANAFY EDITORIAL DIRECTOR 157502 0 10000 0 0 0 0 0 22220 0 189722 0 0 0 LISA ABOUREZK VP MARKETING 267076 0 18000 0 0 0 0 0 17553 0 302629 0 0 0 MARIJA JAROSLAVSKAJA MANAGER, DIGITAL RESEARCH 126017 0 8000 0 0 0 0 0 17139 0 151156 0 0 0 PART I, LINE 3 THE OPA EXECUTIVE COMMITTEE ESTABLISHES THE PRIORITIES FOR THE YEAR FOR THE ORGANIZATION. THE EXECUTIVE COMMITTEE ESTABLISHES COMPENSATION BASED ON COMPARABLE DATA FROM OTHER ASSOCIATIONS. AT YEAR'S END, THE OPA COMPENSATION COMMITTEE REVIEWS THE ACCOMPLISHMENTS IN LIGHT OF THE PRIORITIES TO DETERMINE BONUS COMPENSATION OF THE PRESIDENT. FORM 990, PART VI, SECTION A, LINE 6 OPA HAS 3 CLASSES OF MEMBERSHIP, BUT ONLY ONE HAS FULL VOTING POWER. FORM 990, PART VI, SECTION A, LINE 7A VOTING MEMBERS OF OPA ELECT BOARD MEMBERS ANNUALLY. FORM 990, PART VI, SECTION A, LINE 7B THE FOLLOWING DECISIONS OF THE BOARD OF DIRECTORS MUST BE APPROVED BY MEMBERS: 1)AMENDMENTS TO THE CERTIFICATE OF INCORPORATION OR A JUDICIAL DISSOLUTION, 2)DISPOSITION OF ALL, OR SUBSTANTIALLY ALL, OF THE ASSETS OF THE CORPORATION AND 3)PLANS TO MERGE OR CONSOLIDATE. FORM 990, PART VI, SECTION B, LINE 11 THE FORM 990 IS REVIEWED BY THE PRESIDENT AND ACCOUNTANT BEFORE IT IS FILED. FORM 990, PART VI, SECTION B, LINE 15A THE PROCESS FOR DETERMINING COMPENSATION FOR THE PRESIDENT IS AS FOLLOWS. THE CHAIRMAN OF THE BOARD REQUESTS WRITTEN INPUT FROM EACH OF THE EXECUTIVE COMMITTEE MEMBERS REGARDING THE AREAS THAT THE PRESIDENT EXCELLED DURING THE YEAR, AS WELL AS THOSE THAT REQUIRE IMPROVEMENT. IN ADDITION, A MAJORITY OF THE EXECUTIVE COMMITTEE MEMBERS ALSO SIT ON OTHER ASSOCIATION BOARDS AND, THEREFORE, HAVE COMPARABLE DATA REGARDING COMPENSATION. THE CHAIRMAN THEN REVIEWS THE ASSOCIATION'S ACCOMPLISHMENTS, EXECUTIVE COMMITTEE INPUT AND COMPARABLE DATA TO DETERMINE COMPENSATION ADJUSTMENTS. THE PROCESS FOR DETERMINING COMPENSATION FOR ALL OTHER OPA EMPLOYEES, INCLUDING KEY EMPLOYEES, IS AS FOLLOWS. QUARTERLY MBOS (MANAGEMENT BY OBJECTIVES) ARE MUTUALLY DEFINED WITH THE EMPLOYEE. EACH QUARTER THE MBOS ARE REVIEWED TO DETERMINE WHAT HAS BEEN ACCOMPLISHED. AT THE END OF THE YEAR, A FULL PERFORMANCE EVALUATION IS COMPLETED FOR EACH EMPLOYEE, WHICH INCLUDES MAJOR JOB RESPONSIBILITIES, OBJECTIVES, KEY SKILLS AND A DEVELOPMENT PLAN. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE NOT GENERALLY AVAILABLE TO THE PUBLIC, BUT CONSIDERATION WILL BE GIVEN UPON REQUEST. FORM 990, PART XII, LINE 2C: NO CHANGE FROM PRIOR YEAR. THE EXECUTIVE COMMITTEE ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE ANNUAL REVIEW OF ITS FINANCIAL STATEMENTS & SELECTION OF AN INDEPENDENT ACCOUNTANT.