2015-08-06T17:01:45-05:00 2015-03-31 582676261 Rogers & Company PLLC 8300 Boone Boulevard Suite 600 Vienna VA 22182 990 2014-04-01 541915490 Recreational Boating and Fishing Foundation RECR 7035190013 500 Montgomery Street No 300 Alexandria VA 22314 James Hemenway VP Finance & Administration 7035190013 2015-08-06 1 Nicole M Prince CPA P01315245 7038930300 2015-08-06 2014 2016-04-25 22:37:26Z Frank Peterson Jr 500 Montgomery Street No 300 Alexandria VA 22314 11427940 0 X www.rbff.org X 1998 VA To implement an informed, consensus-based national outreach strategy that will increase participation in recreational angling and boating, and thereby increase public awareness and appreciation of the need for protecting, conserving and restoring this nation's aquatic natural resources. 20 20 19 0 14049 -2298 12949082 11409543 32183 0 490 551 27846 17846 13009601 11427940 449196 0 0 0 2070969 1890034 0 0 0 10436400 9342739 12956565 11232773 53036 195167 5312406 5576580 524176 593183 4788230 4983397 X To implement an informed, consensus-based national outreach strategy that will increase participation in recreational angling and boating, and thereby increase public awareness and appreciation of the need for protecting, conserving and restoring this nation's aquatic natural resources. 0 0 7855905 138297 Consumer Engagement: In FY 2015 awareness of the Take Me Fishing brand rose dramatically among RBFF's target audiences and contributed to the roughly eight percent increase in the likelihood that consumers exposed to Take Me Fishing media will go fishing, take someone else fishing, or boat for the purpose of fishing. The focus on families by RBFF and the Walt Disney World Resort is core to the success of its alliance. Take Me Fishing-branded catch-and-release fishing and boating experiences at three Resort locations delivered millions of impressions and navigated guests to TakeMeFishing.org. The alliance grew to seven locations by year's end. Meanwhile, Take Me Fishing-branded messages have reached millions of families on Disney Media Networks' Disney XD and Disney Channel TV programming, Radio Disney, Radio Disney events in Texas and Florida, online content and mobile apps.In FY 2015, 9.1 million consumers visited TakeMeFishing.org. Public relations cast 2,600 stories the public's way, resulting in well over a billion impressions across top local daily newspapers, local-market TV network stations and nationwide online favorites. RBFF's first Top 100 Family Friendly Places to Boat & Fish sweepstakes alone pulled in 500 stories and 130 million media impressions, while driving new visitors to TakeMeFishing.org. Top social media platforms connected 218,000 friends and followers to significantly expand the Take Me Fishing virtual family, while the email database, used for newsletter distribution and ongoing contact, almost doubled. Launched this year, RBFF's Spanish language site Vamos a Pescar was developed to attract the millions of outdoor enthusiasts among the country's large and growing Hispanic population to boating and fishing. In a year's time site reeled in 400,000 visits and plenty of "big fish" industry awards. The site is built on a responsive mobile-friendly platform. In addition, conservation media impressions from public relations stories grew 3.6 percent and social media channels picked up and shared conservation infographics and blog content. The conservation section of TakeMeFishing.org not only draws attention to conservation, but also to the why's and hows of accomplishing it. This year's traffic to the section rose 21.5 percent. 1742031 State Engagement: FY 2015 was an excellent year for RBFF's state agency-focused programs. More than 125 representatives from a record 48 states and the District of Columbia attended the eighth annual State Marketing Workshop, where they learned from branding, web marketing and consumer-trend experts how to reach Hispanic customers and attract other key markets.States also built their marketing capacity through RBFF's quarterly State Webinar Series, and RBFF expanded its state partnerships in State Fishing License and Boat Registration Marketing Programs. Forty states participated in the program directed to lapsed anglers, and 21 states participated in the program directed to lapsed boat owners. The two programs brought states a combined $7 million in gross program revenue. 733474 Industry Engagement:Stakeholders welcomed the year's wave of RBFF studies, how-tos and resources for turning new groups of consumers into a surge of new customers.As part of its new Hispanic marketing campaign, RBFF commissioned the Hispanic Boating Path to Purchase study and co-developed with Discover Boating a video documentary featuring the boat-owning Vazquez family. Two other studies, RBFF's Retail Customer Experience Assessment (RBFF's "Mystery Shopper" study) and the 2014 Special Report on Fishing, delivered insights into the general public's in-store customer experience and fishing participation. RBFF followed through on its research, developing carefully targeted marketing materials for stakeholders' use, such as ready-to-use multicultural photos, how-to videos and a Spanish translation guide. Industrywide, stakeholders leveraged and supported RBFF initiatives. A number of stakeholders incorporated Take Me Fishing and Vamos a Pescar branded materials into their marketing and retailing. RBFF's non-Federal funding rose to unprecedented levels, and this year's State Marketing Workshop attracted record sponsorship. With Johnny Morris of Bass Pro Shops' $125,000 contribution, RBFF created the George H.W. Bush Vamos A Pescar Education Fund to increase Hispanic participation in fishing and boating. The fund soon grew with The Walt Disney Company's generous $50,000 donation. 10331410 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 17 0 1 19 1 1 1 0 0 0 0 0 0 0 0 0 X 20 20 0 0 0 0 0 1 0 1 1 0 0 1 1 1 1 1 1 1 0 0 VA X X The Foundation 7035190013 500 Montgomery Street Suite 300 Alexandria VA 22314 Ken Hammond Chairman 1.00 X X 0 0 0 Jeff Marble Vice Chair 1.00 X X 0 0 0 David Chanda Secretary 1.00 X X 0 0 0 Jeff Kinsey Treasurer 1.00 X X 0 0 0 Ron Regan Director 1.00 X 0 0 0 Bruce Rich Director 1.00 X 0 0 0 Michael Nussman Director 1.00 X 0 0 0 Chris Edmonston Director 1.00 X 0 0 0 Dan Forster Director 1.00 X 0 0 0 Roger Fuhrman Director 1.00 X 0 0 0 Michael Cassidy Director 1.00 X 0 0 0 Kevin Hunt Director 1.00 X 0 0 0 Wendy Larimer Director 1.00 X 0 0 0 Steve Miller Director 1.00 X 0 0 0 Jim Klug Director 1.00 X 0 0 0 Maurice Bowen Director 1.00 X 0 0 0 Carl Blackwell Director 1.00 X 0 0 0 Dan Chesky Director 1.00 X 0 0 0 Cara Finger Director 1.00 X 0 0 0 Lou Sandoval Director 1.00 X 0 0 0 Christopher Berg Director 1.00 X 0 0 0 Richard Moore Director 1.00 X 0 0 0 Lenora Clark Director 1.00 X 0 0 0 Dave Pfeiffer Director 1.00 X 0 0 0 Frank Peterson President/CEO 40.00 X 243544 0 69772 James Hemenway VP - Finance & Admin 40.00 X 181114 0 57313 Rhonda Levine VP - IT & Operations 40.00 X 144719 0 38480 Stephanie Hussey Director, State Initiatives 40.00 X 105343 0 30677 Maria Knight Director, Digital Strategy & Ops 40.00 X 104272 0 46468 Stephanie Vatalaro Director, Communications 40.00 X 104774 0 46526 883766 0 289236 6 0 1 0 Colle McVoy 88173 Expedite Way Chicago IL 60695 Media, creative development, web design 3225616 Lopez Negrete Communications 3336 Richmond Ave Suite 200 Houston TX 77098 Media, creative development, web design 1817458 Walt Disney World Company PO Box 403337 Atlanta GA 303843337 Media, public relations 1263292 SourceLink 3303 W Tech Road Miamisburg OH 45342 Direct mail design, production and posta 674383 Southwick Associates PO Box 6435 Fernandina Beach FL 32035 Database evaluation and data analysis 399261 5 11088630 320913 11409543 551 551 3797 3797 Online advertising 900004 14049 14049 14049 11427940 3797 14049 551 X 678985 465376 213609 812047 555711 256336 107983 74991 32992 190329 130199 60130 100690 68125 32565 58823 20666 38157 20776 7299 13477 8295184 8234176 61008 7300 4996 2304 68829 52205 16624 32809 22454 10355 193322 132297 61025 200515 153312 47203 151154 137999 13155 42684 29210 13474 13181 9020 4161 Dues & subscriptions 120300 102516 17784 Sponsorships & events 90896 90896 Staff development 16725 11446 5279 Merchandise 16705 16705 13536 11811 1725 11232773 10331410 901363 0 202465 725748 4382640 3943039 1382 453412 675206 617461 404041 256104 213420 17785 17785 5312406 5576580 133173 249239 391003 343944 524176 593183 X 4788230 4983397 4788230 4983397 5312406 5576580 195167 0 X X 0 1 X 1 1 1 X 15491898 12148748 12954384 12949082 11409543 64953655 15491898 12148748 12954384 12949082 11409543 64953655 64953655 967 1768 1063 490 4348 8636 64962291 408220 0.99990 0.99990 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 426840 213420 213420 190621 190621 0 213420 Deferred rent 343944 343944 X 11427940 0 11427940 0 11427940 11232773 0 11232773 0 11232773 Part X, Line 2: Management has evaluated the Foundation's tax positions and has concluded that the Foundation has taken no uncertain tax positions that qualify for either recognition or disclosure in the accompanying financial statements. X X X X 0 0 0 0 0 0 0 0 0 Frank Peterson President/CEO 213029 0 30000 0 515 0 47983 0 21789 0 313316 0 0 0 James Hemenway VP - Finance & Admin 164598 0 16000 0 516 0 35429 0 21884 0 238427 0 0 0 Rhonda Levine VP - IT & Operations 133040 0 11500 0 179 0 28287 0 10193 0 183199 0 0 0 Maria Knight Director, Digital Strategy & Ops 96716 0 7500 0 56 0 20354 0 26114 0 150740 0 0 0 Stephanie Vatalaro Director, Communications 97222 0 7500 0 52 0 20408 0 26118 0 151300 0 0 0 Form 990, Part VI, Section A, line 7a Twenty-two members of the Foundation's Board of Directors are appointed by certain organizations whose purposes relate to recreational boating and fishing. Form 990, Part VI, Section B, line 11 The 990 will be reviewed in detail by the President and the Vice President of Finance & Administration. It will then be posted to a web portal for review by the full Board of Directors prior to filing. Form 990, Part VI, Section B, line 12c Conflict of interest disclosure forms are completed annually by all directors and employees. Forms are reviewed by the VP of Finance & Administration to ensure compliance. Board members who have a potential conflict of interest with any board action recuse themselves from voting on such action. Form 990, Part VI, Section B, line 15a Compensation for the President/CEO is reviewed annually by the Executive Committee of the board of directors. Compensation is documented in an annual review memorandum. Initial compensation for officers and other key employees is approved by the Executive Committee. Annual compensation adjustments are reviewed and approved by the President/CEO. Total compensation for the organization is reviewed and approved annually by the Finance Committee of the board of directors and incorporated into the annual budget which is approved by the full board of directors. Form 990, Part VI, Section C, line 19 The Foundation makes its governing documents, conflict of interest policy, and financial statements available to the public upon request. Form 990, Part IX, line 11g Consulting services: Program service expenses 8,155,373. Management and general expenses 61,008. Fundraising expenses 0. Total expenses 8,216,381. Temporary services: Program service expenses 78,803. Management and general expenses 0. Fundraising expenses 0. Total expenses 78,803. Form 990, Part XII, Line 2c: RBFF's Board of Directors assumes responsibility for oversight of the audit, including selection of the independent accountant. This process is consistent with prior years.