﻿<?xml version="1.0" encoding="utf-8"?>
<Return xmlns="http://www.irs.gov/efile" xsi:schemaLocation="http://www.irs.gov/efile" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" returnVersion="2013v4.0">
  <ReturnHeader binaryAttachmentCnt="0">
    <ReturnTs>2015-07-15T08:38:59-05:00</ReturnTs>
    <TaxPeriodEndDt>2014-08-31</TaxPeriodEndDt>
    <PreparerFirmGrp>
      <PreparerFirmName>
        <BusinessNameLine1>COHNREZNICK LLP</BusinessNameLine1>
      </PreparerFirmName>
      <PreparerUSAddress>
        <AddressLine1>6720B ROCKLEDGE DRIVE SUITE 750</AddressLine1>
        <City>BETHESDA</City>
        <State>MD</State>
        <ZIPCode>20817</ZIPCode>
      </PreparerUSAddress>
    </PreparerFirmGrp>
    <ReturnTypeCd>990</ReturnTypeCd>
    <TaxPeriodBeginDt>2013-09-01</TaxPeriodBeginDt>
    <Filer>
      <EIN>542052195</EIN>
      <BusinessName>
        <BusinessNameLine1>TRUSTED CHOICE INC</BusinessNameLine1>
      </BusinessName>
      <InCareOfNm>% EUGENE S COCKE</InCareOfNm>
      <BusinessNameControlTxt>TRUS</BusinessNameControlTxt>
      <PhoneNum>7036834422</PhoneNum>
      <USAddress>
        <AddressLine1>127 SOUTH PEYTON STREET</AddressLine1>
        <AddressLine2>Suite</AddressLine2>
        <City>ALEXANDRIA</City>
        <State>VA</State>
        <ZIPCode>22314</ZIPCode>
      </USAddress>
    </Filer>
    <BusinessOfficerGrp>
      <PersonNm>Eugene S Cocke</PersonNm>
      <PersonTitleTxt>CFO</PersonTitleTxt>
      <PhoneNum>7036834422</PhoneNum>
      <SignatureDt>2015-07-13</SignatureDt>
      <DiscussWithPaidPreparerInd>true</DiscussWithPaidPreparerInd>
    </BusinessOfficerGrp>
    <PreparerPersonGrp>
      <PreparerPersonNm>DANIEL D O'SHEA</PreparerPersonNm>
      <PTIN>P00957510</PTIN>
      <PhoneNum>7036834422</PhoneNum>
    </PreparerPersonGrp>
    <TaxYr>2013</TaxYr>
    <BuildTS>2016-02-25 16:41:14Z</BuildTS>
  </ReturnHeader>
  <ReturnData documentCount="8">
    <IRS990 documentId="IRS990" referenceDocumentId="IRS990ScheduleO">
      <PrincipalOfficerNm>ROBERT RUSBULDT</PrincipalOfficerNm>
      <USAddress>
        <AddressLine1>127 S PEYTON ST</AddressLine1>
        <City>ALEXANDRIA</City>
        <State>VA</State>
        <ZIPCode>22314</ZIPCode>
      </USAddress>
      <GrossReceiptsAmt>5273739</GrossReceiptsAmt>
      <GroupReturnForAffiliatesInd>false</GroupReturnForAffiliatesInd>
      <Organization501cInd organization501cTypeTxt="6">X</Organization501cInd>
      <WebsiteAddressTxt>www.trustedchoice.com</WebsiteAddressTxt>
      <TypeOfOrganizationCorpInd>X</TypeOfOrganizationCorpInd>
      <FormationYr>2001</FormationYr>
      <LegalDomicileStateCd>DE</LegalDomicileStateCd>
      <ActivityOrMissionDesc>TRUSTED CHOICE IS A UNIFYING BRAND CREATED TO HELP EDUCATE CONSUMERS ABOUT THE BENEFITS OF USING AN INDEPENDENT INSURANCE AGENT OR BROKER WHEN BUYING INSURANCE.</ActivityOrMissionDesc>
      <VotingMembersGoverningBodyCnt>12</VotingMembersGoverningBodyCnt>
      <VotingMembersIndependentCnt>11</VotingMembersIndependentCnt>
      <TotalEmployeeCnt>0</TotalEmployeeCnt>
      <TotalVolunteersCnt>0</TotalVolunteersCnt>
      <TotalGrossUBIAmt>0</TotalGrossUBIAmt>
      <PYContributionsGrantsAmt>525000</PYContributionsGrantsAmt>
      <CYContributionsGrantsAmt>100000</CYContributionsGrantsAmt>
      <PYProgramServiceRevenueAmt>5097292</PYProgramServiceRevenueAmt>
      <CYProgramServiceRevenueAmt>5073725</CYProgramServiceRevenueAmt>
      <PYInvestmentIncomeAmt>17194</PYInvestmentIncomeAmt>
      <CYInvestmentIncomeAmt>9098</CYInvestmentIncomeAmt>
      <PYOtherRevenueAmt>219772</PYOtherRevenueAmt>
      <CYOtherRevenueAmt>90916</CYOtherRevenueAmt>
      <PYTotalRevenueAmt>5859258</PYTotalRevenueAmt>
      <CYTotalRevenueAmt>5273739</CYTotalRevenueAmt>
      <PYGrantsAndSimilarPaidAmt>1661248</PYGrantsAndSimilarPaidAmt>
      <CYGrantsAndSimilarPaidAmt>2418807</CYGrantsAndSimilarPaidAmt>
      <PYBenefitsPaidToMembersAmt>0</PYBenefitsPaidToMembersAmt>
      <CYBenefitsPaidToMembersAmt>0</CYBenefitsPaidToMembersAmt>
      <PYSalariesCompEmpBnftPaidAmt>0</PYSalariesCompEmpBnftPaidAmt>
      <CYSalariesCompEmpBnftPaidAmt>341045</CYSalariesCompEmpBnftPaidAmt>
      <PYTotalProfFndrsngExpnsAmt>0</PYTotalProfFndrsngExpnsAmt>
      <CYTotalProfFndrsngExpnsAmt>0</CYTotalProfFndrsngExpnsAmt>
      <CYTotalFundraisingExpenseAmt>0</CYTotalFundraisingExpenseAmt>
      <PYOtherExpensesAmt>3500448</PYOtherExpensesAmt>
      <CYOtherExpensesAmt>4227583</CYOtherExpensesAmt>
      <PYTotalExpensesAmt>5161696</PYTotalExpensesAmt>
      <CYTotalExpensesAmt>6987435</CYTotalExpensesAmt>
      <PYRevenuesLessExpensesAmt>697562</PYRevenuesLessExpensesAmt>
      <CYRevenuesLessExpensesAmt>-1713696</CYRevenuesLessExpensesAmt>
      <TotalAssetsBOYAmt>5126425</TotalAssetsBOYAmt>
      <TotalAssetsEOYAmt>3224266</TotalAssetsEOYAmt>
      <TotalLiabilitiesBOYAmt>2344712</TotalLiabilitiesBOYAmt>
      <TotalLiabilitiesEOYAmt>2156249</TotalLiabilitiesEOYAmt>
      <NetAssetsOrFundBalancesBOYAmt>2781713</NetAssetsOrFundBalancesBOYAmt>
      <NetAssetsOrFundBalancesEOYAmt>1068017</NetAssetsOrFundBalancesEOYAmt>
      <InfoInScheduleOPartIIIInd>X</InfoInScheduleOPartIIIInd>
      <MissionDesc>TRUSTED CHOICE WAS CREATED TO BE A UNIFYING BRAND FOR INDEPENDENT INSURANCE AGENTS AND BROKERS AND TO HELP EDUCATE CONSUMERS ABOUT THE BENEFITS OF USING AN INDEPENDENT AGENT OR BROKER WHEN BUYING INSURANCE - CHOICE OF COMPANIES, CUSTOMIZATION OF POLICIES, AND ADVOCACY SUPPORT. TRUSTED CHOICE PROVIDES RESOURCES FOR INDEPENDENT AGENTS AND BROKERS TO POSITION THEMSELVES AS THE PREMIER DISTRIBUTION OPTION.</MissionDesc>
      <SignificantNewProgramSrvcInd>false</SignificantNewProgramSrvcInd>
      <SignificantChangeInd>false</SignificantChangeInd>
      <Desc>Trusted Choice, the consumer brand program for independent agents and brokers has member locations across the country that utilize the brand. The Trusted Choice Brand is being promoted nationally through a combination of advertising, company partner ingredient branding, public relations, member agency marketing, and internet promotion. TrustedChoice.com enables a "one-stop-shop" online insurance shopping experience. Consumers receive multiple, real-time personal lines rate quotes from a number of insurance companies and can then connect with a local independent agent for ongoing service.</Desc>
      <DescribedInSection501c3Ind>false</DescribedInSection501c3Ind>
      <ScheduleBRequiredInd referenceDocumentId="IRS990ScheduleB">true</ScheduleBRequiredInd>
      <PoliticalCampaignActyInd referenceDocumentId="IRS990ScheduleC">false</PoliticalCampaignActyInd>
      <SubjectToProxyTaxInd referenceDocumentId="IRS990ScheduleC">true</SubjectToProxyTaxInd>
      <DonorAdvisedFundInd referenceDocumentId="IRS990ScheduleD">false</DonorAdvisedFundInd>
      <ConservationEasementsInd referenceDocumentId="IRS990ScheduleD">false</ConservationEasementsInd>
      <CollectionsOfArtInd referenceDocumentId="IRS990ScheduleD">false</CollectionsOfArtInd>
      <CreditCounselingInd referenceDocumentId="IRS990ScheduleD">false</CreditCounselingInd>
      <TempOrPermanentEndowmentsInd referenceDocumentId="IRS990ScheduleD">false</TempOrPermanentEndowmentsInd>
      <ReportLandBuildingEquipmentInd referenceDocumentId="IRS990ScheduleD">false</ReportLandBuildingEquipmentInd>
      <ReportInvestmentsOtherSecInd referenceDocumentId="IRS990ScheduleD">false</ReportInvestmentsOtherSecInd>
      <ReportProgramRelatedInvstInd referenceDocumentId="IRS990ScheduleD">false</ReportProgramRelatedInvstInd>
      <ReportOtherAssetsInd referenceDocumentId="IRS990ScheduleD">false</ReportOtherAssetsInd>
      <ReportOtherLiabilitiesInd referenceDocumentId="IRS990ScheduleD">true</ReportOtherLiabilitiesInd>
      <IncludeFIN48FootnoteInd referenceDocumentId="IRS990ScheduleD">true</IncludeFIN48FootnoteInd>
      <IndependentAuditFinclStmtInd referenceDocumentId="IRS990ScheduleD">false</IndependentAuditFinclStmtInd>
      <ConsolidatedAuditFinclStmtInd referenceDocumentId="IRS990ScheduleD">true</ConsolidatedAuditFinclStmtInd>
      <SchoolOperatingInd>false</SchoolOperatingInd>
      <ForeignOfficeInd>false</ForeignOfficeInd>
      <ForeignActivitiesInd>false</ForeignActivitiesInd>
      <MoreThan5000KToOrgInd>false</MoreThan5000KToOrgInd>
      <MoreThan5000KToIndividualsInd>false</MoreThan5000KToIndividualsInd>
      <ProfessionalFundraisingInd>false</ProfessionalFundraisingInd>
      <FundraisingActivitiesInd>false</FundraisingActivitiesInd>
      <GamingActivitiesInd>false</GamingActivitiesInd>
      <OperateHospitalInd>false</OperateHospitalInd>
      <GrantsToOrganizationsInd referenceDocumentId="IRS990ScheduleI">true</GrantsToOrganizationsInd>
      <GrantsToIndividualsInd referenceDocumentId="IRS990ScheduleI">false</GrantsToIndividualsInd>
      <ScheduleJRequiredInd referenceDocumentId="IRS990ScheduleJ">true</ScheduleJRequiredInd>
      <TaxExemptBondsInd>false</TaxExemptBondsInd>
      <LoanOutstandingInd>false</LoanOutstandingInd>
      <GrantToRelatedPersonInd>false</GrantToRelatedPersonInd>
      <BusinessRlnWithOrgMemInd>false</BusinessRlnWithOrgMemInd>
      <BusinessRlnWithFamMemInd>false</BusinessRlnWithFamMemInd>
      <BusinessRlnWithOfficerEntInd>false</BusinessRlnWithOfficerEntInd>
      <DeductibleNonCashContriInd>false</DeductibleNonCashContriInd>
      <DeductibleArtContributionInd>false</DeductibleArtContributionInd>
      <TerminateOperationsInd>false</TerminateOperationsInd>
      <PartialLiquidationInd>false</PartialLiquidationInd>
      <DisregardedEntityInd referenceDocumentId="IRS990ScheduleR">false</DisregardedEntityInd>
      <RelatedEntityInd referenceDocumentId="IRS990ScheduleR">true</RelatedEntityInd>
      <RelatedOrganizationCtrlEntInd>false</RelatedOrganizationCtrlEntInd>
      <ActivitiesConductedPrtshpInd referenceDocumentId="IRS990ScheduleR">false</ActivitiesConductedPrtshpInd>
      <ScheduleORequiredInd>true</ScheduleORequiredInd>
      <IRPDocumentCnt>0</IRPDocumentCnt>
      <IRPDocumentW2GCnt>0</IRPDocumentW2GCnt>
      <BackupWthldComplianceInd>true</BackupWthldComplianceInd>
      <EmployeeCnt>0</EmployeeCnt>
      <UnrelatedBusIncmOverLimitInd>false</UnrelatedBusIncmOverLimitInd>
      <ForeignFinancialAccountInd>false</ForeignFinancialAccountInd>
      <ProhibitedTaxShelterTransInd>false</ProhibitedTaxShelterTransInd>
      <TaxablePartyNotificationInd>false</TaxablePartyNotificationInd>
      <NondeductibleContributionsInd>false</NondeductibleContributionsInd>
      <IndoorTanningServicesInd>false</IndoorTanningServicesInd>
      <InfoInScheduleOPartVIInd>X</InfoInScheduleOPartVIInd>
      <GoverningBodyVotingMembersCnt>12</GoverningBodyVotingMembersCnt>
      <IndependentVotingMemberCnt>11</IndependentVotingMemberCnt>
      <FamilyOrBusinessRlnInd>false</FamilyOrBusinessRlnInd>
      <DelegationOfMgmtDutiesInd>false</DelegationOfMgmtDutiesInd>
      <ChangeToOrgDocumentsInd>false</ChangeToOrgDocumentsInd>
      <MaterialDiversionOrMisuseInd>false</MaterialDiversionOrMisuseInd>
      <MembersOrStockholdersInd>false</MembersOrStockholdersInd>
      <ElectionOfBoardMembersInd>false</ElectionOfBoardMembersInd>
      <DecisionsSubjectToApprovaInd>false</DecisionsSubjectToApprovaInd>
      <MinutesOfGoverningBodyInd>true</MinutesOfGoverningBodyInd>
      <MinutesOfCommitteesInd>true</MinutesOfCommitteesInd>
      <OfficerMailingAddressInd>false</OfficerMailingAddressInd>
      <LocalChaptersInd>false</LocalChaptersInd>
      <Form990ProvidedToGvrnBodyInd>false</Form990ProvidedToGvrnBodyInd>
      <ConflictOfInterestPolicyInd>true</ConflictOfInterestPolicyInd>
      <AnnualDisclosureCoveredPrsnInd>true</AnnualDisclosureCoveredPrsnInd>
      <RegularMonitoringEnfrcInd>true</RegularMonitoringEnfrcInd>
      <WhistleblowerPolicyInd>true</WhistleblowerPolicyInd>
      <DocumentRetentionPolicyInd>true</DocumentRetentionPolicyInd>
      <CompensationProcessCEOInd>true</CompensationProcessCEOInd>
      <CompensationProcessOtherInd>false</CompensationProcessOtherInd>
      <InvestmentInJointVentureInd>false</InvestmentInJointVentureInd>
      <UponRequestInd>X</UponRequestInd>
      <BooksInCareOfDetail>
        <PersonNm>EUGENE S COCKE</PersonNm>
        <PhoneNum>7036834422</PhoneNum>
        <USAddress>
          <AddressLine1>127 S PEYTON ST</AddressLine1>
          <City>ALEXANDRIA</City>
          <State>VA</State>
          <ZIPCode>22314</ZIPCode>
        </USAddress>
      </BooksInCareOfDetail>
      <InfoInScheduleOPartVIIInd>X</InfoInScheduleOPartVIIInd>
      <Form990PartVIISectionAGrp>
        <PersonNm>ROBERT RUSBULDT</PersonNm>
        <TitleTxt>PRESIDENT/CEO</TitleTxt>
        <AverageHoursPerWeekRt>5.0</AverageHoursPerWeekRt>
        <AverageHoursPerWeekRltdOrgRt>65.0</AverageHoursPerWeekRltdOrgRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>51569</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>1462702</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>108596</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>BRAD SMITH</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.0</AverageHoursPerWeekRt>
        <AverageHoursPerWeekRltdOrgRt>1.0</AverageHoursPerWeekRltdOrgRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>PAMELA ADAMS</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.0</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DEBBIE SHEMPERT</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.0</AverageHoursPerWeekRt>
        <AverageHoursPerWeekRltdOrgRt>1.0</AverageHoursPerWeekRltdOrgRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>LYNN MATHIS</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.0</AverageHoursPerWeekRt>
        <AverageHoursPerWeekRltdOrgRt>1.0</AverageHoursPerWeekRltdOrgRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>FRANK SHEPPARD</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.0</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>JOHN FUNKHOUSER</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.0</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>RANDY LANOIX</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.0</AverageHoursPerWeekRt>
        <AverageHoursPerWeekRltdOrgRt>5.0</AverageHoursPerWeekRltdOrgRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>SHERI ACCONZO</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.0</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>RICK SPRENG</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.0</AverageHoursPerWeekRt>
        <AverageHoursPerWeekRltdOrgRt>1.0</AverageHoursPerWeekRltdOrgRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>MIKE MCBRIDE</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.0</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DAVID DANIEL</PersonNm>
        <TitleTxt>CHAIR</TitleTxt>
        <AverageHoursPerWeekRt>1.0</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>EUGENE COCKE</PersonNm>
        <TitleTxt>Treasurer</TitleTxt>
        <AverageHoursPerWeekRt>3.0</AverageHoursPerWeekRt>
        <AverageHoursPerWeekRltdOrgRt>47.0</AverageHoursPerWeekRltdOrgRt>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>16979</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>232296</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>41004</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DAVID G EVANS</PersonNm>
        <TitleTxt>EXECUTIVE DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>37.5</AverageHoursPerWeekRt>
        <AverageHoursPerWeekRltdOrgRt>12.5</AverageHoursPerWeekRltdOrgRt>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>184126</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>61375</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>20707</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Scott Kneeland</PersonNm>
        <TitleTxt>General Counsel &amp; Secretary</TitleTxt>
        <AverageHoursPerWeekRt>3.75</AverageHoursPerWeekRt>
        <AverageHoursPerWeekRltdOrgRt>51.25</AverageHoursPerWeekRltdOrgRt>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>11007</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>150602</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>20127</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <TotalReportableCompFromOrgAmt>263681</TotalReportableCompFromOrgAmt>
      <TotReportableCompRltdOrgAmt>1906975</TotReportableCompRltdOrgAmt>
      <TotalOtherCompensationAmt>190434</TotalOtherCompensationAmt>
      <IndivRcvdGreaterThan100KCnt>1</IndivRcvdGreaterThan100KCnt>
      <FormerOfcrEmployeesListedInd>false</FormerOfcrEmployeesListedInd>
      <TotalCompGreaterThan150KInd>true</TotalCompGreaterThan150KInd>
      <CompensationFromOtherSrcsInd>false</CompensationFromOtherSrcsInd>
      <ContractorCompensationGrp>
        <ContractorName>
          <PersonNm>OPTIMEDIA INTERNATIONAL INC</PersonNm>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1>13940 COLLECTIONS CENTER DRIVE</AddressLine1>
            <City>CHICAGO</City>
            <State>IL</State>
            <ZIPCode>60693</ZIPCode>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>ADVERTISING</ServicesDesc>
        <CompensationAmt>1120976</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <PersonNm>MARC USA PITTSBURGH INC</PersonNm>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1>PO BOX 536264</AddressLine1>
            <City>PITTSBURGH</City>
            <State>PA</State>
            <ZIPCode>152535904</ZIPCode>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>ADVERTISING CONSULT</ServicesDesc>
        <CompensationAmt>669914</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <PersonNm>FACEBOOK INC</PersonNm>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1>1601 SOUTH CALIFORNIA AVENUE</AddressLine1>
            <City>PALO ALTO</City>
            <State>CA</State>
            <ZIPCode>94304</ZIPCode>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>ADVERTISING</ServicesDesc>
        <CompensationAmt>104825</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <PersonNm>MICHAEL WATERS</PersonNm>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1>444 N WABASH AVENUE SUITE 4W</AddressLine1>
            <City>CHICAGO</City>
            <State>IL</State>
            <ZIPCode>60611</ZIPCode>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>Radio Advertising</ServicesDesc>
        <CompensationAmt>255000</CompensationAmt>
      </ContractorCompensationGrp>
      <CntrctRcvdGreaterThan100KCnt>4</CntrctRcvdGreaterThan100KCnt>
      <RelatedOrganizationsAmt>100000</RelatedOrganizationsAmt>
      <TotalContributionsAmt>100000</TotalContributionsAmt>
      <ProgramServiceRevenueGrp>
        <Desc>MEMBERSHIP DUES</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>5073725</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>5073725</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <TotalProgramServiceRevenueAmt>5073725</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>9098</TotalRevenueColumnAmt>
        <ExclusionAmt>9098</ExclusionAmt>
      </InvestmentIncomeGrp>
      <IncmFromInvestBondProceedsGrp>
        <TotalRevenueColumnAmt>0</TotalRevenueColumnAmt>
      </IncmFromInvestBondProceedsGrp>
      <RoyaltiesRevenueGrp>
        <TotalRevenueColumnAmt>0</TotalRevenueColumnAmt>
      </RoyaltiesRevenueGrp>
      <RentalIncomeOrLossGrp>
        <RealAmt>0</RealAmt>
        <PersonalAmt>0</PersonalAmt>
      </RentalIncomeOrLossGrp>
      <NetRentalIncomeOrLossGrp>
        <TotalRevenueColumnAmt>0</TotalRevenueColumnAmt>
      </NetRentalIncomeOrLossGrp>
      <NetGainOrLossInvestmentsGrp>
        <TotalRevenueColumnAmt>0</TotalRevenueColumnAmt>
      </NetGainOrLossInvestmentsGrp>
      <NetIncmFromFundraisingEvtGrp>
        <TotalRevenueColumnAmt>0</TotalRevenueColumnAmt>
      </NetIncmFromFundraisingEvtGrp>
      <NetIncomeFromGamingGrp>
        <TotalRevenueColumnAmt>0</TotalRevenueColumnAmt>
      </NetIncomeFromGamingGrp>
      <NetIncomeOrLossGrp>
        <TotalRevenueColumnAmt>0</TotalRevenueColumnAmt>
      </NetIncomeOrLossGrp>
      <OtherRevenueMiscGrp>
        <Desc>STATE GRANT REFUND</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>90916</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>90916</RelatedOrExemptFuncIncomeAmt>
      </OtherRevenueMiscGrp>
      <OtherRevenueTotalAmt>90916</OtherRevenueTotalAmt>
      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>5273739</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>5164641</RelatedOrExemptFuncIncomeAmt>
        <ExclusionAmt>9098</ExclusionAmt>
      </TotalRevenueGrp>
      <GrantsToDomesticOrgsGrp>
        <TotalAmt>2418807</TotalAmt>
      </GrantsToDomesticOrgsGrp>
      <GrantsToDomesticIndividualsGrp>
        <TotalAmt>0</TotalAmt>
      </GrantsToDomesticIndividualsGrp>
      <ForeignGrantsGrp>
        <TotalAmt>0</TotalAmt>
      </ForeignGrantsGrp>
      <BenefitsToMembersGrp>
        <TotalAmt>0</TotalAmt>
      </BenefitsToMembersGrp>
      <CompCurrentOfcrDirectorsGrp>
        <TotalAmt>341045</TotalAmt>
      </CompCurrentOfcrDirectorsGrp>
      <CompDisqualPersonsGrp>
        <TotalAmt>0</TotalAmt>
      </CompDisqualPersonsGrp>
      <OtherSalariesAndWagesGrp>
        <TotalAmt>0</TotalAmt>
      </OtherSalariesAndWagesGrp>
      <PensionPlanContributionsGrp>
        <TotalAmt>0</TotalAmt>
      </PensionPlanContributionsGrp>
      <OtherEmployeeBenefitsGrp>
        <TotalAmt>0</TotalAmt>
      </OtherEmployeeBenefitsGrp>
      <PayrollTaxesGrp>
        <TotalAmt>0</TotalAmt>
      </PayrollTaxesGrp>
      <FeesForServicesManagementGrp>
        <TotalAmt>295556</TotalAmt>
      </FeesForServicesManagementGrp>
      <FeesForServicesLegalGrp>
        <TotalAmt>0</TotalAmt>
      </FeesForServicesLegalGrp>
      <FeesForServicesAccountingGrp>
        <TotalAmt>3600</TotalAmt>
      </FeesForServicesAccountingGrp>
      <FeesForServicesLobbyingGrp>
        <TotalAmt>0</TotalAmt>
      </FeesForServicesLobbyingGrp>
      <FeesForServicesProfFundraising>
        <TotalAmt>0</TotalAmt>
      </FeesForServicesProfFundraising>
      <FeesForSrvcInvstMgmntFeesGrp>
        <TotalAmt>0</TotalAmt>
      </FeesForSrvcInvstMgmntFeesGrp>
      <FeesForServicesOtherGrp>
        <TotalAmt>29742</TotalAmt>
      </FeesForServicesOtherGrp>
      <AdvertisingGrp>
        <TotalAmt>3007681</TotalAmt>
      </AdvertisingGrp>
      <OfficeExpensesGrp>
        <TotalAmt>47180</TotalAmt>
      </OfficeExpensesGrp>
      <InformationTechnologyGrp>
        <TotalAmt>248289</TotalAmt>
      </InformationTechnologyGrp>
      <RoyaltiesGrp>
        <TotalAmt>0</TotalAmt>
      </RoyaltiesGrp>
      <OccupancyGrp>
        <TotalAmt>24311</TotalAmt>
      </OccupancyGrp>
      <TravelGrp>
        <TotalAmt>155067</TotalAmt>
      </TravelGrp>
      <PymtTravelEntrtnmntPubOfclGrp>
        <TotalAmt>0</TotalAmt>
      </PymtTravelEntrtnmntPubOfclGrp>
      <ConferencesMeetingsGrp>
        <TotalAmt>0</TotalAmt>
      </ConferencesMeetingsGrp>
      <InterestGrp>
        <TotalAmt>0</TotalAmt>
      </InterestGrp>
      <PaymentsToAffiliatesGrp>
        <TotalAmt>0</TotalAmt>
      </PaymentsToAffiliatesGrp>
      <DepreciationDepletionGrp>
        <TotalAmt>0</TotalAmt>
      </DepreciationDepletionGrp>
      <InsuranceGrp>
        <TotalAmt>8310</TotalAmt>
      </InsuranceGrp>
      <OtherExpensesGrp>
        <Desc>RESEARCH AND DEVELOPMENT</Desc>
        <TotalAmt>47535</TotalAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>SPECIAL EVENTS</Desc>
        <TotalAmt>26336</TotalAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>BOARD EXPENSES</Desc>
        <TotalAmt>23115</TotalAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>PERSONNEL COSTS REIMB-IIABA</Desc>
        <TotalAmt>272188</TotalAmt>
      </OtherExpensesGrp>
      <AllOtherExpensesGrp>
        <TotalAmt>38673</TotalAmt>
      </AllOtherExpensesGrp>
      <TotalFunctionalExpensesGrp>
        <TotalAmt>6987435</TotalAmt>
      </TotalFunctionalExpensesGrp>
      <CashNonInterestBearingGrp>
        <BOYAmt>1448916</BOYAmt>
        <EOYAmt>451295</EOYAmt>
      </CashNonInterestBearingGrp>
      <SavingsAndTempCashInvstGrp>
        <BOYAmt>3602509</BOYAmt>
        <EOYAmt>2676607</EOYAmt>
      </SavingsAndTempCashInvstGrp>
      <PledgesAndGrantsReceivableGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </PledgesAndGrantsReceivableGrp>
      <AccountsReceivableGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </AccountsReceivableGrp>
      <ReceivablesFromOfficersEtcGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </ReceivablesFromOfficersEtcGrp>
      <RcvblFromDisqualifiedPrsnGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </RcvblFromDisqualifiedPrsnGrp>
      <OthNotesLoansReceivableNetGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </OthNotesLoansReceivableNetGrp>
      <InventoriesForSaleOrUseGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </InventoriesForSaleOrUseGrp>
      <PrepaidExpensesDefrdChargesGrp>
        <BOYAmt>75000</BOYAmt>
        <EOYAmt>96364</EOYAmt>
      </PrepaidExpensesDefrdChargesGrp>
      <LandBldgEquipBasisNetGrp>
        <BOYAmt>0</BOYAmt>
      </LandBldgEquipBasisNetGrp>
      <InvestmentsPubTradedSecGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </InvestmentsPubTradedSecGrp>
      <InvestmentsOtherSecuritiesGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </InvestmentsOtherSecuritiesGrp>
      <InvestmentsProgramRelatedGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </InvestmentsProgramRelatedGrp>
      <IntangibleAssetsGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </IntangibleAssetsGrp>
      <OtherAssetsTotalGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </OtherAssetsTotalGrp>
      <TotalAssetsGrp>
        <BOYAmt>5126425</BOYAmt>
        <EOYAmt>3224266</EOYAmt>
      </TotalAssetsGrp>
      <AccountsPayableAccrExpnssGrp>
        <BOYAmt>623351</BOYAmt>
        <EOYAmt>697260</EOYAmt>
      </AccountsPayableAccrExpnssGrp>
      <GrantsPayableGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </GrantsPayableGrp>
      <DeferredRevenueGrp>
        <BOYAmt>1203498</BOYAmt>
        <EOYAmt>1199252</EOYAmt>
      </DeferredRevenueGrp>
      <TaxExemptBondLiabilitiesGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </TaxExemptBondLiabilitiesGrp>
      <EscrowAccountLiabilityGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </EscrowAccountLiabilityGrp>
      <LoansFromOfficersDirectorsGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </LoansFromOfficersDirectorsGrp>
      <MortgNotesPyblScrdInvstPropGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </MortgNotesPyblScrdInvstPropGrp>
      <UnsecuredNotesLoansPayableGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </UnsecuredNotesLoansPayableGrp>
      <OtherLiabilitiesGrp>
        <BOYAmt>517863</BOYAmt>
        <EOYAmt>259737</EOYAmt>
      </OtherLiabilitiesGrp>
      <TotalLiabilitiesGrp>
        <BOYAmt>2344712</BOYAmt>
        <EOYAmt>2156249</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsSFAS117Ind>X</OrganizationFollowsSFAS117Ind>
      <UnrestrictedNetAssetsGrp>
        <BOYAmt>2781713</BOYAmt>
        <EOYAmt>1068017</EOYAmt>
      </UnrestrictedNetAssetsGrp>
      <TemporarilyRstrNetAssetsGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </TemporarilyRstrNetAssetsGrp>
      <PermanentlyRstrNetAssetsGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </PermanentlyRstrNetAssetsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>2781713</BOYAmt>
        <EOYAmt>1068017</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>5126425</BOYAmt>
        <EOYAmt>3224266</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>-1713696</ReconcilationRevenueExpnssAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>false</AccountantCompileOrReviewInd>
      <FSAuditedInd>true</FSAuditedInd>
      <FSAuditedBasisGrp>
        <ConsolidatedBasisFinclStmtInd>X</ConsolidatedBasisFinclStmtInd>
      </FSAuditedBasisGrp>
      <AuditCommitteeInd>true</AuditCommitteeInd>
      <FederalGrantAuditRequiredInd>false</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleB documentId="IRS990ScheduleB">
      <ContributorInformationGrp>
        <ContributorNum>RESTRICTED</ContributorNum>
        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorUSAddress>
        <TotalContributionsAmt>RESTRICTED</TotalContributionsAmt>
      </ContributorInformationGrp>
    </IRS990ScheduleB>
    <IRS990ScheduleC documentId="IRS990ScheduleC">
      <TotalGrassrootsLobbyingGrp />
      <TotalDirectLobbyingGrp />
      <TotalLobbyingExpendGrp />
      <OtherExemptPurposeExpendGrp />
      <TotalExemptPurposeExpendGrp />
      <LobbyingNontaxableAmountGrp />
      <GrassrootsNontaxableGrp />
      <TotLbbyngGrassrootMnsNonTxGrp />
      <TotLbbyExpendMnsLbbyngNonTxGrp />
      <SubstantiallyAllDuesNondedInd>false</SubstantiallyAllDuesNondedInd>
      <OnlyInHouseLobbyingInd>true</OnlyInHouseLobbyingInd>
      <AgreeCarryoverPriorYearInd>false</AgreeCarryoverPriorYearInd>
    </IRS990ScheduleC>
    <IRS990ScheduleD documentId="IRS990ScheduleD">
      <ArtPublicExhibitionAmountsGrp />
      <HeldWorksArtGrp />
      <CYMinus3YrEndwmtFundGrp />
      <CYMinus4YrEndwmtFundGrp />
      <LandGrp />
      <BuildingsGrp />
      <LeaseholdImprovementsGrp />
      <EquipmentGrp />
      <OtherLandBuildingsGrp />
      <FederalIncomeTaxLiabilityAmt>0</FederalIncomeTaxLiabilityAmt>
      <OtherLiabilitiesOrgGrp>
        <Desc>DUE TO AFFILIATES</Desc>
        <Amt>259737</Amt>
      </OtherLiabilitiesOrgGrp>
      <TotalLiabilityAmt>259737</TotalLiabilityAmt>
      <FootnoteTextInd>X</FootnoteTextInd>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>SCHEDULE D, PART X</FormAndLineReferenceDesc>
        <ExplanationTxt>TRUSTED CHOICE BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN, AND, AS SUCH, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. TRUSTED CHOICE RECOGNIZES INTEREST EXPENSE RELATED TO UNRECOGNIZED TAX BENEFITS AND PENALTIES IN GENERAL AND ADMINISTRATIVE EXPENSES ON THE STATEMENTS OF ACTIVITIES AND CHANGE IN NET ASSETS. THERE IS NO PROVISION IN THESE FINANCIAL STATEMENTS FOR PENALTIES AND INTEREST RELATED TO UNRECOGNIZED TAX BENEFITS FOR THE YEARS ENDED AUGUST 31, 2014 AND 2013. FOR TAX YEARS PRIOR TO 2010, TRUSTED CHOICE IS NO LONGER SUBJECT TO EXAMINATION BY THE IRS OR THE STATE TAX JURISDICTIONS.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleD>
    <IRS990ScheduleI documentId="IRS990ScheduleI">
      <GrantRecordsMaintainedInd>true</GrantRecordsMaintainedInd>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>MAKE-A-WISH FOUNDATION</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>4742 N 24TH STREET 400</AddressLine1>
          <City>PHOENIX</City>
          <State>AZ</State>
          <ZIPCode>85016</ZIPCode>
        </USAddress>
        <RecipientEIN>860481941</RecipientEIN>
        <IRCSectionDesc>501(C)(3)</IRCSectionDesc>
        <CashGrantAmt>567500</CashGrantAmt>
        <PurposeOfGrantTxt>SUPPORT</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>AGENCY SERVICE CORPORATION OF KANSAS</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>815 SW TOPEKA BLVD</AddressLine1>
          <City>TOPEKA</City>
          <State>KS</State>
          <ZIPCode>66612</ZIPCode>
        </USAddress>
        <RecipientEIN>480948538</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>72887</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA OF KENTUCKY INC</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>13265 OBANNON STN WY</AddressLine1>
          <City>LOUISVILLE</City>
          <State>KY</State>
          <ZIPCode>40223</ZIPCode>
        </USAddress>
        <RecipientEIN>610244696</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>46550</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA&amp;B OF LOUISIANA INC</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>18153 EPetroleum Dr</AddressLine1>
          <City>BATON ROUGE</City>
          <State>LA</State>
          <ZIPCode>70809</ZIPCode>
        </USAddress>
        <RecipientEIN>720373619</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>43463</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>MAINE INSURANCE AGENTS ASSOCIATION</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>432 WESTERN AVE</AddressLine1>
          <City>AUGUSTA</City>
          <State>ME</State>
          <ZIPCode>04330</ZIPCode>
        </USAddress>
        <RecipientEIN>010219810</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>40000</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>MINNESOTA INDEPENDENT INSURANCE AGENTS</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>7500 FLYING CLOUD DR</AddressLine1>
          <City>EDEN PRAIRIE</City>
          <State>MN</State>
          <ZIPCode>55344</ZIPCode>
        </USAddress>
        <RecipientEIN>411757272</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>76509</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA OF MISSISSIPPI</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>124 RIVERVIEW DR</AddressLine1>
          <City>FLOWOOD</City>
          <State>MS</State>
          <ZIPCode>39232</ZIPCode>
        </USAddress>
        <RecipientEIN>640204857</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>50197</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>MISSOURI ASSOCIATION OF INSURANCE AGENTS</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>3315 EMERALD LN</AddressLine1>
          <City>JEFFERSON CITY</City>
          <State>MO</State>
          <ZIPCode>65102</ZIPCode>
        </USAddress>
        <RecipientEIN>440580960</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>50135</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA OF NEBRASKA</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>8231-B NORTHWOODS DR</AddressLine1>
          <City>LINCOLN</City>
          <State>NE</State>
          <ZIPCode>68505</ZIPCode>
        </USAddress>
        <RecipientEIN>470248193</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>22290</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA OF NEW HAMPSHIRE</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>125 AIRPORT RD</AddressLine1>
          <City>CONCORD</City>
          <State>NH</State>
          <ZIPCode>03301</ZIPCode>
        </USAddress>
        <RecipientEIN>020207161</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>86647</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA&amp;B OF NEW JERSEY</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>2211 WHTHRS-MRCRVLL RD</AddressLine1>
          <City>TRENTON</City>
          <State>NJ</State>
          <ZIPCode>08619</ZIPCode>
        </USAddress>
        <RecipientEIN>221151205</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>92492</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA OF NORTH CAROLINA</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>101 WESTON OAKS COURT</AddressLine1>
          <City>CARY</City>
          <State>NC</State>
          <ZIPCode>27513</ZIPCode>
        </USAddress>
        <RecipientEIN>560340370</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>117208</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA OF OKLAHOMA</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>9417 N KELLEY AVE</AddressLine1>
          <City>OKLAHOMA CITY</City>
          <State>OK</State>
          <ZIPCode>73114</ZIPCode>
        </USAddress>
        <RecipientEIN>731392293</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>40745</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA OF RHODE ISLAND</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>2400 POST RD</AddressLine1>
          <City>WARWICK</City>
          <State>RI</State>
          <ZIPCode>02886</ZIPCode>
        </USAddress>
        <RecipientEIN>056010265</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>87625</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA&amp;B OF SOUTH CAROLINA</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>800 GRACERN RD</AddressLine1>
          <City>COLUMBIA</City>
          <State>SC</State>
          <ZIPCode>29210</ZIPCode>
        </USAddress>
        <RecipientEIN>570248455</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>37725</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA OF SOUTH DAKOTA</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>305 ISLAND DR</AddressLine1>
          <City>FORT PIERRE</City>
          <State>SD</State>
          <ZIPCode>57532</ZIPCode>
        </USAddress>
        <RecipientEIN>466013413</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>41266</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>INSURORS OF TENNESSEE</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>2500 21ST AVE 200</AddressLine1>
          <City>NASHVILLE</City>
          <State>TN</State>
          <ZIPCode>37212</ZIPCode>
        </USAddress>
        <RecipientEIN>620379523</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>79333</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>ALABAMA IIA INC</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>141 London Pkwy</AddressLine1>
          <City>BIRMINGHAM</City>
          <State>AL</State>
          <ZIPCode>35211</ZIPCode>
        </USAddress>
        <RecipientEIN>590247064</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>13241</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>PIIA OF ILLINOIS</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>4360 WABASH AVE</AddressLine1>
          <City>SPRINGFIELD</City>
          <State>IL</State>
          <ZIPCode>62711</ZIPCode>
        </USAddress>
        <RecipientEIN>371301916</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>113328</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>MASSACHUSETTS AIA</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>91 CEDAR ST</AddressLine1>
          <City>MILFORD</City>
          <State>MA</State>
          <ZIPCode>01757</ZIPCode>
        </USAddress>
        <RecipientEIN>043172159</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>85000</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>Texas AIA</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>1115 SAN JACINTO ST 100</AddressLine1>
          <City>AUSTIN</City>
          <State>TX</State>
          <ZIPCode>78701</ZIPCode>
        </USAddress>
        <RecipientEIN>741286506</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>114100</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA OF WEST VIRGINIA</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>179 SUMMERS ST 321</AddressLine1>
          <City>CHARLESTON</City>
          <State>WV</State>
          <ZIPCode>25301</ZIPCode>
        </USAddress>
        <RecipientEIN>550712014</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>50000</CashGrantAmt>
        <PurposeOfGrantTxt>Sponsorship</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIAA OF GEORGIA INC</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>3186 CHESTNUT DRIVE</AddressLine1>
          <City>DORAVILLE</City>
          <State>GA</State>
          <ZIPCode>30340</ZIPCode>
        </USAddress>
        <RecipientEIN>580254843</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>33000</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA OF WISCONSIN</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>725 JOHN NOLEN DRIVE</AddressLine1>
          <City>MADISON</City>
          <State>WI</State>
          <ZIPCode>53713</ZIPCode>
        </USAddress>
        <RecipientEIN>390711474</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>39867</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIAB OF NEW YORK</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>5784 WIDEWATERS PKWY</AddressLine1>
          <City>SYRACUSE</City>
          <State>NY</State>
          <ZIPCode>13214</ZIPCode>
        </USAddress>
        <RecipientEIN>150544434</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>33180</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>GLENDALE PARKS &amp; OPEN SPACE FOUNDATION</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>613 EAST BROADWAY 120</AddressLine1>
          <City>GLENDALE</City>
          <State>CA</State>
          <ZIPCode>91206</ZIPCode>
        </USAddress>
        <RecipientEIN>270676361</RecipientEIN>
        <IRCSectionDesc>501(C)(3)</IRCSectionDesc>
        <CashGrantAmt>10000</CashGrantAmt>
        <PurposeOfGrantTxt>sponsorship</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>FLORIDA AIA</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>3159 SHAMROCK SOUTH</AddressLine1>
          <City>TALLAHASSEE</City>
          <State>FL</State>
          <ZIPCode>32309</ZIPCode>
        </USAddress>
        <RecipientEIN>590247064</RecipientEIN>
        <IRCSectionDesc>501(C)(6)</IRCSectionDesc>
        <CashGrantAmt>139677</CashGrantAmt>
        <PurposeOfGrantTxt>ADVERTISING &amp; RECRUITING</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>PIIA of Colorado Inc</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>8354 NORTHFIELD BLVD 2710</AddressLine1>
          <City>DENVER</City>
          <State>CO</State>
          <ZIPCode>80239</ZIPCode>
        </USAddress>
        <RecipientEIN>841203189</RecipientEIN>
        <IRCSectionDesc>501(c)(6)</IRCSectionDesc>
        <CashGrantAmt>10000</CashGrantAmt>
        <PurposeOfGrantTxt>Advertising &amp; Recruiting</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>Vermont IAA Inc</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>47 COURT STREET</AddressLine1>
          <City>MONTPELIER</City>
          <State>VT</State>
          <ZIPCode>056022813</ZIPCode>
        </USAddress>
        <RecipientEIN>030213935</RecipientEIN>
        <IRCSectionDesc>501(c)(6)</IRCSectionDesc>
        <CashGrantAmt>50000</CashGrantAmt>
        <PurposeOfGrantTxt>Advertising &amp; Recruiting</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA of New Mexico</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>1511 University Blvd</AddressLine1>
          <City>Albuquerque</City>
          <State>NM</State>
          <ZIPCode>87102</ZIPCode>
        </USAddress>
        <RecipientEIN>850278890</RecipientEIN>
        <IRCSectionDesc>501(c)(6)</IRCSectionDesc>
        <CashGrantAmt>28750</CashGrantAmt>
        <PurposeOfGrantTxt>Advertising &amp; Recruiting</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1>IIA of Virginia Inc</BusinessNameLine1>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1>8600 Mayland Drive</AddressLine1>
          <City>Richmond</City>
          <State>VA</State>
          <ZIPCode>23294</ZIPCode>
        </USAddress>
        <RecipientEIN>540417627</RecipientEIN>
        <IRCSectionDesc>501(c)(6)</IRCSectionDesc>
        <CashGrantAmt>14642</CashGrantAmt>
        <PurposeOfGrantTxt>Advertising &amp; Recruiting</PurposeOfGrantTxt>
      </RecipientTable>
      <Total501c3OrgCnt>2</Total501c3OrgCnt>
      <TotalOtherOrgCnt>32</TotalOtherOrgCnt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 2</FormAndLineReferenceDesc>
        <ExplanationTxt>ONCE A GRANT HAS BEEN APPROVED, THE GRANTEE MUST INCUR ADVERTISING EXPENSES FOR THE BENEFIT OF TRUSTED CHOICE. THOSE EXPENSES ARE SUBMITTED TO THE ORGANIZATION BEFORE THE GRANT DOLLARS ARE REMITTED.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleI>
    <IRS990ScheduleJ documentId="IRS990ScheduleJ">
      <CompensationCommitteeInd>X</CompensationCommitteeInd>
      <IndependentConsultantInd>X</IndependentConsultantInd>
      <WrittenEmploymentContractInd>X</WrittenEmploymentContractInd>
      <BoardOrCommitteeApprovalInd>X</BoardOrCommitteeApprovalInd>
      <SeverancePaymentInd>false</SeverancePaymentInd>
      <SupplementalNonqualRtrPlanInd>true</SupplementalNonqualRtrPlanInd>
      <EquityBasedCompArrngmInd>false</EquityBasedCompArrngmInd>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>ROBERT RUSBULDT</PersonNm>
        <TitleTxt>PRESIDENT/CEO</TitleTxt>
        <BaseCompensationFilingOrgAmt>45975</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>1304025</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>5108</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>144892</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>486</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>13785</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>3297</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>93508</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>402</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>11389</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>55268</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>1567599</TotalCompensationRltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>EUGENE COCKE</PersonNm>
        <TitleTxt>Treasurer</TitleTxt>
        <BaseCompensationFilingOrgAmt>12892</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>176383</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>4087</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>55913</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>1624</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>22216</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>1169</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>15995</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>19772</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>270507</TotalCompensationRltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>DAVID G EVANS</PersonNm>
        <TitleTxt>EXECUTIVE DIRECTOR</TitleTxt>
        <BaseCompensationFilingOrgAmt>158832</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>52944</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>24394</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>8131</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>900</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>300</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>15530</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>5177</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>0</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>199656</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>66552</TotalCompensationRltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>Scott Kneeland</PersonNm>
        <TitleTxt>General Counsel &amp; Secretary</TitleTxt>
        <BaseCompensationFilingOrgAmt>11007</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>150602</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>0</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>924</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>12649</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>446</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>6108</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>12377</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>169359</TotalCompensationRltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>SCHEDULE J, PART I, LINE 4B</FormAndLineReferenceDesc>
        <ExplanationTxt>INDEPENDENT INSURANCE AGENTS &amp; BROKERS OF AMERICA, INC., THE PARENT ORGANIZATION, HAS A DEFERRED COMPENSATION arrangement with ITS CHIEF EXECUTIVE OFFICER stating IIABA shall pay the Executive deferred compensation of $500,000 on August 31, 2019 if the Executive is still employed by IIABA on that date. The deferred compensation shall be forfeited if the Executive is for any reason not employed by the Association on August 31, 2019.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="IRS990ScheduleO">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART VI, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE 990 IS REVIEWED LINE BY LINE BY THE DIRECTOR OF FINANCE AND CHIEF FINANCIAL OFFICER OF THE PARENT CORPORATION, INDEPENDENT INSURANCE AGENTS &amp; BROKERS OF AMERICA, INC.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART VI, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>THE CONFLICT OF INTEREST POLICY IS COMPLETED AND SIGNED ANNUALLY BY ALL OFFICERS AND EMPLOYEES DURING THE MONTH OF AUGUST. COPIES ARE KEPT ON FILE WITH THE LEGAL DEPARTMENT.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART VI, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>COPIES OF THE TRUSTED CHOICE FORM 990 ARE MADE AVAILABLE UPON REQUEST. COPIES OF TRUSTED CHOICE'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO MEMBERS OF THE WEBSITE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART IX, LINE 24D</FormAndLineReferenceDesc>
        <ExplanationTxt>TRUSTED CHOICE HAS NO EMPLOYEES. TRUSTED CHOICE REIMBURSES ITS PARENT ENTITY, INDEPENDENT INSURANCE AGENTS &amp; BROKERS OF AMERICA (IIABA), FOR PERSONNEL COSTS PAID BY IIABA ON BEHALF OF IIABA EMPLOYEES PERFORMING WORK FOR TRUSTED CHOICE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART VI, LINE 15A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE EMPLOYMENT CONTRACT FOR THE CEO WAS RENEWED IN SEPTEMBER 2012 AFTER AN INDEPENDENT REVIEW BY AN OUTSIDE FIRM, AS WELL AS THE EXECUTIVE COMMITTEE OF IIABA.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="IRS990ScheduleR">
      <IdRelatedTaxExemptOrgGrp>
        <DisregardedEntityName>
          <BusinessNameLine1>INDEPENDENT INS AGENTS &amp; BROKERS OF AM</BusinessNameLine1>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1>127 SOUTH PEYTON STREET</AddressLine1>
          <City>ALEXANDRIA</City>
          <State>VA</State>
          <ZIPCode>22314</ZIPCode>
        </USAddress>
        <EIN>135665571</EIN>
        <PrimaryActivitiesTxt>INSURANCE</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>NY</LegalDomicileStateCd>
        <ExemptCodeSectionTxt>501(c)(6)</ExemptCodeSectionTxt>
        <PublicCharityStatusTxt>N/A</PublicCharityStatusTxt>
        <DirectControllingEntityName>
          <BusinessNameLine1>NA</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrganizationInd>false</ControlledOrganizationInd>
      </IdRelatedTaxExemptOrgGrp>
      <IdRelatedTaxExemptOrgGrp>
        <DisregardedEntityName>
          <BusinessNameLine1>PROJECT INVEST</BusinessNameLine1>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1>127 SOUTH PEYTON STREET</AddressLine1>
          <City>ALEXANDRIA</City>
          <State>VA</State>
          <ZIPCode>22314</ZIPCode>
        </USAddress>
        <EIN>133315296</EIN>
        <PrimaryActivitiesTxt>EDUCATION</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>NY</LegalDomicileStateCd>
        <ExemptCodeSectionTxt>501(c)(3)</ExemptCodeSectionTxt>
        <PublicCharityStatusTxt>7</PublicCharityStatusTxt>
        <DirectControllingEntityName>
          <BusinessNameLine1>IIABA</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrganizationInd>false</ControlledOrganizationInd>
      </IdRelatedTaxExemptOrgGrp>
      <IdRelatedTaxExemptOrgGrp>
        <DisregardedEntityName>
          <BusinessNameLine1>IIAA EDUCATIONAL FOUNDATION</BusinessNameLine1>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1>127 SOUTH PEYTON STREET</AddressLine1>
          <City>ALEXANDRIA</City>
          <State>VA</State>
          <ZIPCode>22314</ZIPCode>
        </USAddress>
        <EIN>510152307</EIN>
        <PrimaryActivitiesTxt>CHARITY</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>NY</LegalDomicileStateCd>
        <ExemptCodeSectionTxt>501(c)(3)</ExemptCodeSectionTxt>
        <PublicCharityStatusTxt>11B,II</PublicCharityStatusTxt>
        <DirectControllingEntityName>
          <BusinessNameLine1>IIABA</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrganizationInd>false</ControlledOrganizationInd>
      </IdRelatedTaxExemptOrgGrp>
      <IdRelatedTaxExemptOrgGrp>
        <DisregardedEntityName>
          <BusinessNameLine1>IIABA PAC</BusinessNameLine1>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1>127 SOUTH PEYTON STREET</AddressLine1>
          <City>ALEXANDRIA</City>
          <State>VA</State>
          <ZIPCode>22314</ZIPCode>
        </USAddress>
        <EIN>237427151</EIN>
        <PrimaryActivitiesTxt>LOBBYING</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>NY</LegalDomicileStateCd>
        <ExemptCodeSectionTxt>527</ExemptCodeSectionTxt>
        <PublicCharityStatusTxt>N/A</PublicCharityStatusTxt>
        <DirectControllingEntityName>
          <BusinessNameLine1>IIABA</BusinessNameLine1>
        </DirectControllingEntityName>
        <ControlledOrganizationInd>false</ControlledOrganizationInd>
      </IdRelatedTaxExemptOrgGrp>
      <IdRelatedOrgTxblCorpTrGrp>
        <RelatedOrganizationName>
          <BusinessNameLine1>BIG I ADVANTAGE INC</BusinessNameLine1>
        </RelatedOrganizationName>
        <USAddress>
          <AddressLine1>127 SOUTH PEYTON STREET</AddressLine1>
          <City>ALEXANDRIA</City>
          <State>VA</State>
          <ZIPCode>22314</ZIPCode>
        </USAddress>
        <EIN>200706318</EIN>
        <PrimaryActivitiesTxt>INSURANCE AGENTS</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>DE</LegalDomicileStateCd>
        <DirectControllingEntityName>
          <BusinessNameLine1>IIABA</BusinessNameLine1>
        </DirectControllingEntityName>
        <EntityTypeTxt>C</EntityTypeTxt>
        <ShareOfTotalIncomeAmt>0</ShareOfTotalIncomeAmt>
        <ShareOfEOYAssetsAmt>0</ShareOfEOYAssetsAmt>
        <OwnershipPct>0.00000</OwnershipPct>
        <ControlledOrganizationInd>false</ControlledOrganizationInd>
      </IdRelatedOrgTxblCorpTrGrp>
      <IdRelatedOrgTxblCorpTrGrp>
        <RelatedOrganizationName>
          <BusinessNameLine1>IIAA MEMBERSHIP SERVICES INC</BusinessNameLine1>
        </RelatedOrganizationName>
        <USAddress>
          <AddressLine1>127 SOUTH PEYTON STREET</AddressLine1>
          <City>ALEXANDRIA</City>
          <State>VA</State>
          <ZIPCode>22314</ZIPCode>
        </USAddress>
        <EIN>133211869</EIN>
        <PrimaryActivitiesTxt>PUBLISHING</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>VA</LegalDomicileStateCd>
        <DirectControllingEntityName>
          <BusinessNameLine1>BIG I ADVANTAGE</BusinessNameLine1>
        </DirectControllingEntityName>
        <EntityTypeTxt>C</EntityTypeTxt>
        <ShareOfTotalIncomeAmt>0</ShareOfTotalIncomeAmt>
        <ShareOfEOYAssetsAmt>0</ShareOfEOYAssetsAmt>
        <ControlledOrganizationInd>false</ControlledOrganizationInd>
      </IdRelatedOrgTxblCorpTrGrp>
      <IdRelatedOrgTxblCorpTrGrp>
        <RelatedOrganizationName>
          <BusinessNameLine1>IIAA AGENCY ADMINISTRATIVE SERVICES INC</BusinessNameLine1>
        </RelatedOrganizationName>
        <USAddress>
          <AddressLine1>127 SOUTH PEYTON STREET</AddressLine1>
          <City>ALEXANDRIA</City>
          <State>VA</State>
          <ZIPCode>22314</ZIPCode>
        </USAddress>
        <EIN>541719430</EIN>
        <PrimaryActivitiesTxt>INSURANCE AGENTS</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>VA</LegalDomicileStateCd>
        <DirectControllingEntityName>
          <BusinessNameLine1>BIG I ADVANTAGE</BusinessNameLine1>
        </DirectControllingEntityName>
        <EntityTypeTxt>C</EntityTypeTxt>
        <ShareOfTotalIncomeAmt>0</ShareOfTotalIncomeAmt>
        <ShareOfEOYAssetsAmt>0</ShareOfEOYAssetsAmt>
        <ControlledOrganizationInd>false</ControlledOrganizationInd>
      </IdRelatedOrgTxblCorpTrGrp>
      <ReceiptOfIntAnntsRntsRyltsInd>false</ReceiptOfIntAnntsRntsRyltsInd>
      <GiftGrntOrCapContriToOthOrgInd>false</GiftGrntOrCapContriToOthOrgInd>
      <GiftGrntCapContriFromOthOrgInd>true</GiftGrntCapContriFromOthOrgInd>
      <LoansOrGuaranteesToOtherOrgInd>false</LoansOrGuaranteesToOtherOrgInd>
      <LoansOrGuaranteesFromOthOrgInd>false</LoansOrGuaranteesFromOthOrgInd>
      <DivRelatedOrganizationInd>false</DivRelatedOrganizationInd>
      <AssetSaleToOtherOrgInd>false</AssetSaleToOtherOrgInd>
      <AssetPurchaseFromOtherOrgInd>false</AssetPurchaseFromOtherOrgInd>
      <AssetExchangeInd>false</AssetExchangeInd>
      <RentalOfFacilitiesToOthOrgInd>false</RentalOfFacilitiesToOthOrgInd>
      <RentalOfFcltsFromOthOrgInd>false</RentalOfFcltsFromOthOrgInd>
      <PerformOfServicesForOthOrgInd>false</PerformOfServicesForOthOrgInd>
      <PerformOfServicesByOtherOrgInd>true</PerformOfServicesByOtherOrgInd>
      <SharingOfFacilitiesInd>true</SharingOfFacilitiesInd>
      <PaidEmployeesSharingInd>true</PaidEmployeesSharingInd>
      <ReimbursementPaidToOtherOrgInd>true</ReimbursementPaidToOtherOrgInd>
      <ReimbursementPaidByOtherOrgInd>false</ReimbursementPaidByOtherOrgInd>
      <TransferToOtherOrgInd>true</TransferToOtherOrgInd>
      <TransferFromOtherOrgInd>false</TransferFromOtherOrgInd>
    </IRS990ScheduleR>
  </ReturnData>
</Return>