2015-05-14T15:07:20-05:00 2014-06-30 271728945 O'CONNOR DAVIES LLP 665 FIFTH AVENUE NEW YORK NY 10022 990 2013-07-01 130417693 THE ADVERTISING COUNCIL INC ADVE 2129221500 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 KENNETH M KROLL EXECUTIVE VP AND CFO 2129221500 2015-05-14 1 GARRETT M HIGGINS P00543209 2122862600 2015-05-14 2013 2016-03-07 17:11:31Z JON FISH 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 50938495 0 X HTTP://WWW.ADCOUNCIL.ORG/ X 1942 NY SEE SCHEDULE O 126 125 153 291 0 0 10441895 11273172 31107147 32683486 449055 882385 -1992 -268016 41996105 44571027 0 0 0 0 14222245 15475459 42000 42000 1698949 26402973 27011141 40667218 42528600 1328887 2042427 36321773 38400894 14644161 13849182 21677612 24551712 X SEE SCHEDULE O 0 0 33671240 32683486 THE AD COUNCIL'S PUBLIC SERVICE CAMPAIGNS TARGETING THE AMERICAN PEOPLE ARE BEST DEFINED WITHIN FOUR MAJOR PROGRAM AREAS: 1. HEALTH; 2. SAFETY; 3. EDUCATION; AND 4. FAMILY & COMMUNITY.AS MANY LEADING ILLNESSES AND DISEASES ARE PROVEN TO BE PREVENTABLE BY A HANDFUL OF HEALTH BEHAVIORS, A PRIORITY FOR THE AD COUNCIL IS TO EMPLOY COMMUNICATIONS PROGRAMS THAT EDUCATE AND ESTABLISH HEALTHY HABITS EARLY ON IN LIFE. THE AD COUNCIL PROMOTES HEALTHY BEHAVIORS AND BRINGS AWARENESS TO SERIOUS HEALTH ISSUES FROM RAISING AWARENESS ABOUT THE IMPORTANCE OF ENROLLING IN HEALTHCARE, INCREASING EARLY DETECTION OF AUTISM TO TACKLING THE LEADING KILLER OF WOMEN: HEART DISEASE. PREVENTION IS THE KEY TO EDUCATION EFFORTS FOR INJURIES THAT MAY OCCUR IN OUR DAILY LIVES. COMMUNICATIONS ADDRESSING SAFETY ISSUES ARE IMPERATIVE FOR ALL AMERICANS BECAUSE IT STRIVES TO KEEP PEOPLE SAFE AND SECURE. AD COUNCIL CAMPAIGNS CONTINUE TO EDUCATE ON LEADING SAFETY ISSUES INCLUDING THE IMPORTANCE OF SAFELY LOCKING UP FIREARMS, THE CONSEQUENCES OF IMPAIRED DRIVING AND THE ESSENTIAL PLANS FOR PREPARING FOR AN EMERGENCY.A SKILLED WORKFORCE AND A WELL-EDUCATED SOCIETY ARE ESSENTIAL TO THE HEALTH OF OUR ECONOMY AND DEMOCRACY. BY BUILDING COMMUNICATIONS PROGRAMS AROUND KEY EDUCATION AREAS, AD COUNCIL INITIATIVES RAISE AWARENESS OF ISSUES CRITICAL FOR AN INDIVIDUAL'S FUTURE SUCCESS. THE AD COUNCIL'S PUBLIC SERVICE MESSAGING AROUND EDUCATION INCLUDES CAMPAIGNS RANGING FROM ADULT EDUCATION, LEARNING AND ATTENTION ISSUES, TEACHER RECRUITMENT TO SUPPORTING MINORITY EDUCATION AND FINANCIAL LITERACY. THE AD COUNCIL'S LARGEST PROGRAM SERVICE IS FAMILY & COMMUNITY. AD COUNCIL CAMPAIGNS WORK TO IMPROVE AND BUILD UPON THE FOUNDATION OF WHAT MAKES A FAMILY STRONG, INCLUDING ADOPTING FROM FOSTER CARE, FATHER INVOLVEMENT, CAREGIVER ASSISTANCE AND MAKING SURE NO CHILD GOES HUNGRY. AD COUNCIL PUBLIC SERVICE CAMPAIGNS ALSO ENCOMPASS KEY FACTORS AFFECTING THE COMMON AND SHARED WELL-BEING OF COMMUNITIES INCLUDING JOB TRAINING AND EMPLOYMENT, FORECLOSURE PREVENTION, PATHWAYS TO EMPLOYMENT, AND PROTECTING OUR NATURAL RESOURCES. 33671240 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 1 1 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 142 0 153 1 0 0 0 0 0 1 1 0 0 0 0 X 126 125 0 0 1 0 0 0 0 1 1 0 0 0 1 1 1 1 1 1 1 0 AL AK AZ AR CA CO CT FL GA IL KS KY MA MD ME MI MN MS MO NC ND NH NJ NM NY OH OK OR PA RI SC TN UT VA WA WV WI X X KENNETH M KROLL SVP CONTROLLER 2129841946 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 X PEGGY CONLONSCH J PART III PRESIDENT AND CEO 42.50 0.00 X X 2326492 0 404956 DEBRA LEE CHAIR 3.00 0.00 X X 0 0 0 MARC PRITCHARD IMMEDIATE PAST CHAIR 2.00 0.00 X X 0 0 0 LAURA DESMOND VICE CHAIR 2.00 0.00 X X 0 0 0 DAVID CHRISTOPHER VICE CHAIR 2.00 0.00 X X 0 0 0 DAVID KENNY VICE CHAIR 2.00 0.00 X X 0 0 0 NANCY HILL SECRETARY 1.00 0.00 X X 0 0 0 STEVE LACY CHAIR FINANCE COMMITTEE 2.00 0.00 X X 0 0 0 GORDON ABEL DIRECTOR 0.50 0.00 X 0 0 0 MAGID M ABRAHAM DIRECTOR 0.50 0.00 X 0 0 0 JOSEPH ABRUZZESE DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL ACCAVITTI DIRECTOR 0.50 0.00 X 0 0 0 MARK W ADDICKS DIRECTOR 0.50 0.00 X 0 0 0 ADAM BAIN DIRECTOR 1.00 0.00 X 0 0 0 MARYAM BANIKARIM DIRECTOR 0.50 0.00 X 0 0 0 DURK BARNHILL DIRECTOR 0.50 0.00 X 0 0 0 BARBARA BASNEY DIRECTOR 0.50 0.00 X 0 0 0 MARK BAYNES DIRECTOR 0.50 0.00 X 0 0 0 KATHLEEN BEHRENS DIRECTOR 0.50 0.00 X 0 0 0 ANDREW BENETT DIRECTOR 0.50 0.00 X 0 0 0 TOM L BERNARDIN DIRECTOR 0.50 0.00 X 0 0 0 BILL LUDWIG DIRECTOR 0.50 0.00 X 0 0 0 DERMOT BODEN DIRECTOR 0.50 0.00 X 0 0 0 LINDA BOFF DIRECTOR 0.50 0.00 X 0 0 0 MONIQUE BONNER DIRECTOR 0.50 0.00 X 0 0 0 SEAN RH BRATCHES DIRECTOR 1.00 0.00 X 0 0 0 NED BRODY DIRECTOR 0.50 0.00 X 0 0 0 LEE BROWN DIRECTOR 0.50 0.00 X 0 0 0 TOBY BYRNE DIRECTOR 0.50 0.00 X 0 0 0 CHRISTA CARONE DIRECTOR 0.50 0.00 X 0 0 0 THOMAS CARROLL DIRECTOR 0.50 0.00 X 0 0 0 TONY CERVONE DIRECTOR 0.50 0.00 X 0 0 0 PAUL CHIBE DIRECTOR 0.50 0.00 X 0 0 0 LISA CHURCH DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL CLINTON DIRECTOR 0.50 0.00 X 0 0 0 LISA D COCHRANE DIRECTOR 0.50 0.00 X 0 0 0 DEBORAH CONRAD DIRECTOR 0.50 0.00 X 0 0 0 LAURA CORB DIRECTOR 1.00 0.00 X 0 0 0 SEAN B CUNNINGHAM DIRECTOR 0.50 0.00 X 0 0 0 JAMES EDMUND DATRI DIRECTOR 0.50 0.00 X 0 0 0 MAINARDO DE NARDIS DIRECTOR 0.50 0.00 X 0 0 0 HARRIS DIAMOND DIRECTOR 0.50 0.00 X 0 0 0 JEFF DOSSETT DIRECTOR 0.50 0.00 X 0 0 0 DAVID EASTMAN DIRECTOR 0.50 0.00 X 0 0 0 WILLIAM ECCLESHARE DIRECTOR 0.50 0.00 X 0 0 0 RICHARD EDELMAN DIRECTOR 1.00 0.00 X 0 0 0 PAUL EDWARDS DIRECTOR 0.50 0.00 X 0 0 0 DEANIE ELSNER DIRECTOR 0.50 0.00 X 0 0 0 ANDREW ENGLAND DIRECTOR 0.50 0.00 X 0 0 0 MICHELE FABRIZI DIRECTOR 0.50 0.00 X 0 0 0 ERICA FARBER DIRECTOR 0.50 0.00 X 0 0 0 JEFFREY M FARIN DIRECTOR 0.50 0.00 X 0 0 0 JAMES D FARLEY DIRECTOR 0.50 0.00 X 0 0 0 DAVID FISCHER DIRECTOR 1.00 0.00 X 0 0 0 LAUREN FLAHERTY DIRECTOR 0.50 0.00 X 0 0 0 NANCY J FLETCHER DIRECTOR 0.50 0.00 X 0 0 0 ROB FREDERICK DIRECTOR 0.50 0.00 X 0 0 0 BETSY FROST WEBB DIRECTOR 0.50 0.00 X 0 0 0 ALFREDO GANGOTENA DIRECTOR 0.50 0.00 X 0 0 0 MARGO GEORGIADIS DIRECTOR 1.00 0.00 X 0 0 0 NEIL GOLDEN DIRECTOR 0.50 0.00 X 0 0 0 TODD GOLDSTEIN DIRECTOR 0.50 0.00 X 0 0 0 ROBERT GREENBERG DIRECTOR 0.50 0.00 X 0 0 0 PAUL GUYARDO DIRECTOR 0.50 0.00 X 0 0 0 BILL C HAGELSTEIN DIRECTOR 0.50 0.00 X 0 0 0 BONNIE HAMMER DIRECTOR 0.50 0.00 X 0 0 0 JULIE HAMP DIRECTOR 0.50 0.00 X 0 0 0 SCOTT HERMAN DIRECTOR 0.50 0.00 X 0 0 0 MARTIN HOMLISH DIRECTOR 1.00 0.00 X 0 0 0 SUE HUNT DIRECTOR 0.50 0.00 X 0 0 0 JOHN INGERSOLL DIRECTOR 0.50 0.00 X 0 0 0 BRAD JAKEMAN DIRECTOR 0.50 0.00 X 0 0 0 BERRY JASIN DIRECTOR 0.50 0.00 X 0 0 0 MATTHEW JAUCHIUS DIRECTOR 0.50 0.00 X 0 0 0 TIM JONES DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL E KASSAN DIRECTOR 0.50 0.00 X 0 0 0 KAREN KORNBLUH DIRECTOR 0.50 0.00 X 0 0 0 STEVE LANZANO DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL LAZEROW DIRECTOR 0.50 0.00 X 0 0 0 DAVID LEVY DIRECTOR 0.50 0.00 X 0 0 0 ANN LEWNES DIRECTOR 1.00 0.00 X 0 0 0 ROBERT D LIODICE DIRECTOR 1.00 0.00 X 0 0 0 CAROLINE H LITTLE DIRECTOR 0.50 0.00 X 0 0 0 ROBERT LORD DIRECTOR 0.50 0.00 X 0 0 0 ANTONIO J LUCIO DIRECTOR 0.50 0.00 X 0 0 0 LESYA LYSYJ DIRECTOR 0.50 0.00 X 0 0 0 ALAN MARKS DIRECTOR 0.50 0.00 X 0 0 0 GUSTAVO MARTINEZ DIRECTOR 0.50 0.00 X 0 0 0 ROB MASTER DIRECTOR 1.00 0.00 X 0 0 0 COLIN MCCONNELL DIRECTOR 0.50 0.00 X 0 0 0 PETER MCDONOUGH DIRECTOR 0.50 0.00 X 0 0 0 PETER MCGUINNESS DIRECTOR 0.50 0.00 X 0 0 0 MAUREEN MCGUIRE DIRECTOR 0.50 0.00 X 0 0 0 JAMIE MOLDAFSKY DIRECTOR 0.50 0.00 X 0 0 0 NIGEL MORRIS DIRECTOR 1.00 0.00 X 0 0 0 STEPHEN MOSKO DIRECTOR 0.50 0.00 X 0 0 0 CARTER MURRAY DIRECTOR 0.50 0.00 X 0 0 0 JO MUSE DIRECTOR 0.50 0.00 X 0 0 0 TOM NOLAND DIRECTOR 0.50 0.00 X 0 0 0 ROB NORMAN DIRECTOR 0.50 0.00 X 0 0 0 JIM NORTON DIRECTOR 0.50 0.00 X 0 0 0 MARK O'BRIEN DIRECTOR 0.50 0.00 X 0 0 0 STEVE PACHECO DIRECTOR 0.50 0.00 X 0 0 0 JIM PALMER DIRECTOR 0.50 0.00 X 0 0 0 STEVE R PHELPS DIRECTOR 0.50 0.00 X 0 0 0 JOHN PICCONE DIRECTOR 0.50 0.00 X 0 0 0 ANDY POLANSKY DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL K POWELL DIRECTOR 0.50 0.00 X 0 0 0 STEPHEN F QUINN DIRECTOR 0.50 0.00 X 0 0 0 RAJA RAJAMANNAR DIRECTOR 0.50 0.00 X 0 0 0 SETH ROGIN DIRECTOR 0.50 0.00 X 0 0 0 LEIF ROLL DIRECTOR 0.50 0.00 X 0 0 0 JO ANN ROSS DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL I ROTH DIRECTOR 0.50 0.00 X 0 0 0 RANDALL ROTHENBERG DIRECTOR 1.00 0.00 X 0 0 0 DAVID SABLE DIRECTOR 1.00 0.00 X 0 0 0 DEBRA SANDLER DIRECTOR 0.50 0.00 X 0 0 0 KAREN SEAMEN DIRECTOR 0.50 0.00 X 0 0 0 JOHN SEIFERT DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL SENACKERIB DIRECTOR 0.50 0.00 X 0 0 0 DAVE SENAY DIRECTOR 0.50 0.00 X 0 0 0 CLIVE SIRKIN DIRECTOR 0.50 0.00 X 0 0 0 SENATOR GORDON H SMITH DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL E SNEED DIRECTOR 1.00 0.00 X 0 0 0 MITCH SPOLAN DIRECTOR 0.50 0.00 X 0 0 0 PETE STEIN DIRECTOR 0.50 0.00 X 0 0 0 NADA STIRRATT DIRECTOR 0.50 0.00 X 0 0 0 MEGAN STOOKE DIRECTOR 0.50 0.00 X 0 0 0 BEN STUART DIRECTOR 0.50 0.00 X 0 0 0 PAUL STURMAN DIRECTOR 0.50 0.00 X 0 0 0 KRISTIN SUPPELSA DIRECTOR 0.50 0.00 X 0 0 0 STACEY TANK DIRECTOR 0.50 0.00 X 0 0 0 ROBERT TAS DIRECTOR 0.50 0.00 X 0 0 0 TODD TERESI DIRECTOR 0.50 0.00 X 0 0 0 CHARLES W THURSTON DIRECTOR 0.50 0.00 X 0 0 0 JOSEPH V TRIPODI DIRECTOR 0.50 0.00 X 0 0 0 DEBORAH VAN VALKENBURGH DIRECTOR 0.50 0.00 X 0 0 0 MEREDITH VERDONE DIRECTOR 0.50 0.00 X 0 0 0 MANNY VIDAL DIRECTOR 1.00 0.00 X 0 0 0 RUSSELL WALLACH DIRECTOR 0.50 0.00 X 0 0 0 MARK WALLER DIRECTOR 0.50 0.00 X 0 0 0 CONNIE WEAVER DIRECTOR 0.50 0.00 X 0 0 0 ELIZABETH WEIL DIRECTOR 0.50 0.00 X 0 0 0 TONY WEISMAN DIRECTOR 0.50 0.00 X 0 0 0 SUSAN WHITING DIRECTOR 0.50 0.00 X 0 0 0 MICHELLE D WILSON DIRECTOR 0.50 0.00 X 0 0 0 BILL WISE DIRECTOR 0.50 0.00 X 0 0 0 JONATHAN FISH EXECUTIVE VP AND CFO 40.10 0.00 X 372623 0 175179 BARBARA LESHINSKY EXECUTIVE VP 38.80 0.00 X 406223 0 214147 PRISCILLA NATKINS EXECUTIVE VP 38.60 0.00 X 366187 0 198375 PAULA VEALE EXECUTIVE VP 35.90 0.00 X 335455 0 189406 ELIZABETH ELLARD EXECUTIVE VP 35.00 0.00 X 270965 0 187450 HEIDI ARTHUR SENIOR VP 35.90 0.00 X 232504 0 57031 KENNETH KROLL SENIOR VP 39.30 0.00 X 208488 0 68749 REGINA BRADLEY SENIOR VP 35.50 0.00 X 198696 0 74575 SARA WEISENTHAL SENIOR VP 40.10 0.00 X 196742 0 59252 PETER DEMEE SENIOR VP 37.00 0.00 X 191443 0 43404 MICHELLE HILLMAN SENIOR VP 36.90 0.00 X 177007 0 57174 ANTHONY FOLENO SENIOR VP 42.80 0.00 X 192262 0 57635 JAMES BAUMANN SENIOR VP 36.50 0.00 X 177152 0 65242 DANIELLE LINET SENIOR VP 35.80 0.00 X 176759 0 70149 KATE EMANUEL SENIOR VP 35.50 0.00 X 138022 0 59772 ANNE DEO SENIOR VP 37.60 0.00 X 136242 0 77985 6103262 0 2060481 32 0 1 0 CIRCLE GRAPHICS LLC 120 9TH AVENUE LONGMONT CO 80501 DIGITAL PRINTING - BILLBOARD 2319260 DRAFTFCB 101 EAST ERIE CHICAGO IL 60611 AD AGENCY PRODUCTION SERVICES 1686998 DDB CHICAGO INC 200 E RANDOLPH DR CHICAGO IL 60601 AD AGENCY PRODUCTION SERVICES 1245353 KIRSHENBAUM BOND & PARTNERS INC 160 VARICK STREET NEW YORK NY 10013 AD AGENCY PRODUCTION SERVICES 979570 MCGARRY BOWEN LLC 601 EAST 26TH STREET STE 1150 NEW YORK NY 10001 AD AGENCY PRODUCTION SERVICES 831290 62 3157919 8115253 11273172 PUBLIC SVC CAMPAIGNS 900099 32683486 32683486 32683486 349913 349913 6268055 5735583 532472 532472 532472 336285 3157919 631885 -295600 -295600 CAMPAIGN 900099 24182 24182 REIMBURSED EXPENSES 900099 2402 2402 COMPUTER SALES 900099 1000 1000 27584 44571027 32683486 0 614369 5069970 1851393 2267815 950762 8161497 6284577 1540117 336803 542752 374138 138048 30566 908973 596201 269604 43168 792267 544740 188130 59397 352883 352883 294310 294310 42000 42000 65523 65523 74891 51182 23709 37801 32359 5442 325320 180857 126809 17654 911852 512829 391241 7782 1206448 886547 246581 73320 293111 212112 44349 36650 105045 66293 16352 22400 769758 769758 74942 74942 PRODUCTION, GRANTS & PR 21798407 21798407 TEMP HELP & RECRUITING 540274 210136 297325 32813 PSA ANALYTICS 80448 79248 1200 CAMPAIGN OUTREACH 38393 35553 600 2240 41735 5850 21642 14243 42528600 33671240 7158411 1698949 1000 1000 7947825 8503204 1663586 1969556 8468702 8470711 768004 874647 6995042 3890822 3420673 3104220 14051983 15477556 36321773 38400894 6473411 6437228 2187816 2097312 5982934 5314642 14644161 13849182 X 20999294 24080159 678318 471553 21677612 24551712 36321773 38400894 X 2042427 830713 960 X X 0 1 X 1 1 1 X 8784479 9415045 9864057 10441895 11273172 49778648 31269874 31654964 29242235 31435217 33019771 156622061 40054353 41070009 39106292 41877112 44292943 206400709 132007 93300 141775 145629 157699 670410 12262580 14390436 12735465 13036243 8784639 61209363 12394587 14483736 12877240 13181872 8942338 61879773 144520936 292954 305133 297173 329465 349913 1574638 292954 305133 297173 329465 349913 1574638 66698 189244 27584 283526 40347307 41375142 39470163 42395821 44670440 208258873 0.69390 0.65950 0.00760 0.00810 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 3547006 1506587 2040419 3448036 2384235 1063801 3104220 DEPOSITS FROM CAMPAIGN SPONSORS 845821 ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION 132268 DEFERRED COMPENSATION AND SERP 2297127 DEFERRED RENTAL OBLIGATIONS 2039426 5314642 X 46620252 830713 585667 632845 2049225 44571027 0 44571027 43746152 585667 631885 1217552 42528600 0 42528600 PART X, LINE 2: IN 2009, THE COUNCIL ADOPTED THE PROVISIONS OF ACCOUNTING STANDARDS CODIFICATION ("ASC") 740-10-05 RELATING TO ACCOUNTING AND REPORTING FOR UNCERTAINTY IN INCOME TAXES. MANAGEMENT EVALUATED THE COUNCIL'S TAX POSITION AND CONCLUDED THAT THE COUNCIL HAS TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS TO COMPLY WITH THE PROVISIONS OF THIS GUIDANCE. PART XI, LINE 2D - OTHER ADJUSTMENTS: DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B - $631,885 ACTUARIAL GAIN ON ACCUMULATED POST RETIREMENT OBLIGATION PART XII, LINE 2D - OTHER ADJUSTMENTS: DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B - $631,885 X X X X X X 1 PATRICE CLAREMAN 45 BERMUDA RD WESTPORT CT 06880 ASSIST DIRECTOR OF SPECIAL EVENTS FOR PUBLIC SERVICE AWARD A 0 3429655 42000 3387655 3429655 42000 3387655 AL AK AZ AR CA CO CT FL GA IL KS KY ME MD MA MI MN MS MO NH NJ NM NY NC ND OH OK OR PA RI SC TN UT VA WA WV WI ANNUAL DINNER 3429655 3093370 336285 445306 173669 CHARITY BUZZ AUCTION 64549 64549 12910 3494204 3157919 336285 445306 186579 631885 -295600 SCHEDULE G, PART I, LINE 2B, COLUMN (V) PATRICE CLAREMAN PROVIDES CONSULTATION REGARDING SOLICITATION AND ADMINISTRATIVE SUPPORT FOR THE ADVERTISING COUNCIL'S ANNUAL DINNER. SHE RECEIVED A BASE FEE OF $30,000; WITH $5,000 DUE ON SIGNING OF CONTRACT AND $10,000 DUE ON NOVEMBER 15TH AND $15,000 DUE ON DECEMBER 15TH. ADDITIONAL FEE OF $1,000 TO BE PAID FOR EACH $100,000 RAISED ABOVE TARGET GOAL OF $ 2.2 MILLION. X X 1 1 X X X X X X 0 1 0 0 0 0 0 0 0 PEGGY CONLONSCH J PART III PRESIDENT AND CEO 656995 0 148625 0 1520872 0 386350 0 18606 0 2731448 0 1357500 0 JONATHAN FISH EXECUTIVE VP AND CFO 299399 0 57700 0 15524 0 164525 0 10654 0 547802 0 0 0 BARBARA LESHINSKY EXECUTIVE VP 306874 0 81800 0 17549 0 181550 0 32597 0 620370 0 0 0 PRISCILLA NATKINS EXECUTIVE VP 287736 0 65950 0 12501 0 165350 0 33025 0 564562 0 0 0 PAULA VEALE EXECUTIVE VP 257092 0 69625 0 8738 0 151850 0 37556 0 524861 0 0 0 ELIZABETH ELLARD EXECUTIVE VP 235965 0 35000 0 0 0 165850 0 21600 0 458415 0 0 0 HEIDI ARTHUR SENIOR VP 196004 0 36500 0 0 0 56473 0 558 0 289535 0 0 0 KENNETH KROLL SENIOR VP 179378 0 29110 0 0 0 49352 0 19397 0 277237 0 0 0 REGINA BRADLEY SENIOR VP 166286 0 32410 0 0 0 53981 0 20594 0 273271 0 0 0 SARA WEISENTHAL SENIOR VP 160242 0 36500 0 0 0 49822 0 9430 0 255994 0 0 0 PETER DEMEE SENIOR VP 173318 0 18125 0 0 0 39081 0 4323 0 234847 0 0 0 MICHELLE HILLMAN SENIOR VP 147007 0 30000 0 0 0 49220 0 7954 0 234181 0 0 0 ANTHONY FOLENO SENIOR VP 160762 0 31500 0 0 0 47527 0 10108 0 249897 0 0 0 JAMES BAUMANN SENIOR VP 153852 0 23300 0 0 0 30852 0 34390 0 242394 0 0 0 DANIELLE LINET SENIOR VP 148959 0 27800 0 0 0 43206 0 26943 0 246908 0 0 0 KATE EMANUEL SENIOR VP 125522 0 12500 0 0 0 47139 0 12633 0 197794 0 0 0 ANNE DEO SENIOR VP 108942 0 27300 0 0 0 40767 0 37218 0 214227 0 0 0 PART I, LINE 1A PER THE EMPLOYMENT CONTRACT FOR THE PRESIDENT & CEO, THE LONG TERM CARE POLICY & ANNUAL CLUB DUES ARE PAID IN FULL BY THE ORGANIZATION AND "GROSSED UP" AS TAXABLE INCOME WITHIN EACH CALENDAR YEAR. THESE AMOUNTS TOTALING $36,193 ARE INCLUDED IN SCHEDULE J PART II COLUMN B(III). PART I, LINE 3 APPROXIMATELY EVERY TWO TO FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT & RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT STUDY WAS PERFORMED IN AUGUST 2014. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT & CEO AND EXECUTIVE VICE PRESIDENTS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2013 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 20, 2012. FISCAL YEAR 2014 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 17, 2013. FISCAL YEAR 2015 REVIEW WAS PERFORMED ON SEPTEMBER 23, 2014. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY. PART I, LINE 4B THE ADVERTISING COUNCIL, INC. SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN ("SERP") IS SPONSORED BY THE ADVERTISING COUNCIL, INC., A TAX-EXEMPT ENTITY UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE OF 1986, AS AMENDED (THE "CODE"). THE PURPOSE OF THE PLAN IS TO OFFER ELIGIBLE EMPLOYEES OF THE EMPLOYER DEFERRED COMPENSATION BENEFITS UNDER CODE SECTION 457(F) TO SUPPLEMENT SUCH EMPLOYEES' RETIREMENT BENEFITS. THE PLAN IS INTENDED TO BE A TOP-HAT PLAN (I.E., AN UNFUNDED DEFERRED COMPENSATION PLAN MAINTAINED FOR CERTAIN MEMBERS OF A SELECT GROUP OF MANAGEMENT OR HIGHLY COMPENSATED EMPLOYEES) PURSUANT TO SECTIONS 201(2), 301(A)(3) AND 401(A)(1) OF THE EMPLOYEE RETIREMENT INCOME SECURITY ACT OF 1974, AS AMENDED ("ERISA"). DURING THE 2014 TAX YEAR, THE FOLLOWING OFFICERS AND KEY EMPLOYEES PARTICIPATED IN THE SERP PLAN AND RECEIVED CONTRIBUTIONS TOWARDS THEIR PLAN: BARBARA LESHINSKY - $80,000 JON FISH - $78,000 BETH ELLARD - $81,000 PRISCILLA NATKINS - $67,000 PAULA VEALE - $54,000 PART II, LINE 1, COLUMN B(III) THE AMOUNT LISTED FOR PEGGY CONLON IN COLUMN B(III) REFLECTS THE PAYOUT OF PEGGY'S VESTED SERP ACCOUNT. MS. CONLON VESTED IN THE SERP PLAN ON JULY 1, 2013 AND RECEIVED HER ACCOUNT BALANCE (LESS TAX WITHHOLDING) IN OCTOBER 2013. THE AMOUNT OF $1,408,221.67 REFLECTS 9 YEARS OF SERP CONTRIBUTIONS (PLUS INVESTMENT EARNINGS) FROM FY 2005 THROUGH FY 2013. PART II, COLUMN (C) AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT AFTER TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS. THE NIELSEN COMPANY BOARD MEMBER SUSAN WHITING IS AN OFFICER OF THE NIELSEN COMPANY. 448897 NIELSEN PROVIDED STANDARD AD MONITORING SERVICES 0 FLEISHMANHILLARD BOARD MEMBER DAVID SENAY IS PRESIDENT & CEO OF FLEISHMANHILLARD. 101078 FLEISHMANHILLARD PROVIDED PRESS OUTREACH SERVICES FOR PSA CAMPAIGN 0 FORM 990, PART I, LINE 1 DURING THE COURSE OF THE YEAR, THE AD COUNCIL CONDUCTED OVER 40 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS ON BEHALF OF BOTH NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES ADDRESSING ISSUE AREAS SUCH AS IMPROVING THE QUALITY OF LIFE FOR CHILDREN, PREVENTIVE HEALTH, EDUCATION, COMMUNITY WELL-BEING, AND STRENGTHENING FAMILIES. FORM 990, PART III, LINE 1 THE ADVERTISING COUNCIL'S MISSION IS TO IDENTIFY A SELECT NUMBER OF SIGNIFICANT PUBLIC ISSUES AND STIMULATE ACTION ON THOSE ISSUES THROUGH COMMUNICATIONS PROGRAMS THAT MAKE A MEASURABLE DIFFERENCE IN OUR SOCIETY. TO THAT END, THE AD COUNCIL MARSHALS VOLUNTEER TALENT FROM THE ADVERTISING AND COMMUNICATIONS INDUSTRIES, THE FACILITIES OF THE MEDIA, AND THE RESOURCES OF THE BUSINESS AND NON-PROFIT COMMUNITIES TO CREATE AWARENESS, FOSTER UNDERSTANDING AND MOTIVATE ACTION. FORM 990, PART VI, SECTION A, LINE 4 REVISED BY-LAWS: ON APRIL 10, 2014 THE AD COUNCIL REVISED THEIR BY-LAWS AS FOLLOWS: THE NUMBER OF MEMBERS WAS INCREASED FROM 100 TO 125; THE NOMINATING COMMITTEE WILL REVIEW EACH BOARD MEMBER AFTER EACH 3 YEAR TERM, AND THE 6 PERMANENT MEMBERS ARE NO LONGER PERMANENT AND ARE NOW PART OF THE BOARD NOMINATION PROCESS. FORM 990, PART VI, SECTION B, LINE 11 I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL HAS ITS FORM 990 PREPARED BY AN OUTSIDE ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL. THROUGHOUT THE COURSE OF THE YEAR, THE FORM 990 WAS ADDRESSED DURING AUDIT COMMITTEE MEETINGS AND THERE WERE SEVERAL OPPORTUNITIES FOR DISCUSSION AND COMMENT. THEN, ONCE A FINAL DRAFT OF THE FORM 990 IS COMPLETED, REVIEWED BY MANAGEMENT, AND READY FOR FILING, IT IS PROVIDED IN ITS ENTIRETY TO THE AUDIT COMMITTEE MEMBERS IN ELECTRONIC FORM PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. A LOG IS MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS/VOLUNTEERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: (1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; (2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE SENIOR VICE PRESIDENT, DIRECTOR OF HUMAN RESOURCES; AND (3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. THE POLICY WAS UPDATED APRIL 2014. THE UPDATED POLICY WAS DISTRIBUTED TO ALL EMPLOYEES AND BOARD MEMBERS/VOLUNTEERS TO BE REVIEWED AND SIGNED. FORM 990, PART VI, SECTION B, LINE 15 APPROXIMATELY EVERY TWO TO FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT & RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT STUDY WAS PERFORMED IN AUGUST 2014. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT & CEO AND EXECUTIVE VICE PRESIDENTS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2013 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 20, 2012. FISCAL YEAR 2014 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 17, 2013. FISCAL YEAR 2015 REVIEW WAS PERFORMED ON SEPTEMBER 23, 2014. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEAD REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE WWW.ADCOUNCIL.ORG. FORM 990, PART VII, SECTION A, LINE 1 THE AMOUNT LISTED FOR PEGGY CONLON IN "REPORTABLE COMPENSATION" (COLUMN D) INCLUDES THE PAYOUT OF PEGGY'S VESTED SERP ACCOUNT. MS. CONLON VESTED IN THE SERP PLAN ON JULY 1, 2013 AND RECEIVED HER ACCOUNT BALANCE (LESS TAX WITHHOLDING) IN OCTOBER 2013. THE AMOUNT OF $1,408,221.67 REFLECTS 9 YEARS OF SERP CONTRIBUTIONS (PLUS INVESTMENT EARNINGS) FROM FY 2005 THROUGH FY 2013. FORM 990, PART XI, LINE 9: ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS 960. FORM 990, PART XI, LINE 2C: THE ADVERTISING COUNCIL, INC. HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FORM THE PRIOR YEAR. FORM 990, PART I, LINE 6: BOARD = 146 CHAIR EMERITUS & HONORARY MEMBERS = 41 CRC COMMITTEE = 39 ADVISORY COMMITTEE = 34 FINANCE COMMITTEE = 7 AUDIT COMMITTEE = 1 RESEARCH COMMITTEE = 23 TOTAL = 291 FORM 990, PART VIII, LINE 8C AND FORM 990, SCHEDULE G, PART II, LINE 11: EACH NOVEMBER THE AD COUNCIL HOLDS THE PUBLIC SERVICE AWARD DINNER. CONTRIBUTIONS FROM THIS EVENT ARE REPORTED ON PART VIII, LINE 1C OF THE FORM 990 AS $3,093,370. AS MANY EVENT ATTENDEES PAY MORE THAN THE RETAIL VALUE OF THE ACTUAL DINNER AN OVERALL GAIN OF $2,810,680 IS REALIZED VS. THE EVENT LOSS OF $282,690 AS REPORTED ON SCHEDULE G PART II. ALSO IN FISCAL 2014 THE AD COUNCIL HELD AN ONLINE AUCTION. TOTAL CONTRIBUTIONS WERE $64,549 WHICH WERE ALSO INCLUDED ON PART VIII, LINE 1C OF FORM 990. AUCTION EXPENSES TOTALED $12,910. FORM 990, PART IV, LINE 28B AND FORM 990, PART VI, LINE 2: THE AD COUNCIL IS UNAWARE OF ANY FAMILY MEMBER WHO HAD A DIRECT OR INDIRECT BUSINESS RELATIONSHIP WITH THE ORGANIZATION. THIS RESPONSE IS BASED ON BOTH THE AD COUNCIL'S CONFLICT OF INTEREST POLICY AND RELATED DISCLOSURE REQUIREMENTS, AS WELL AS INTERNAL KNOWLEDGE OF CURRENT AD COUNCIL PRACTICES. FORM 990, PART IV, LINE 28C AND FORM 990, PART VI, LINE 2: THE ADVERTISING COUNCIL'S ("AD COUNCIL") BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES INCLUDE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN; WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT SIGNIFICANTLY DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT OF POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS WHO OFTEN PROVIDE DISCOUNTED AND NONPROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS INCLUDE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE COSTS ARE ACCOUNTED FOR AS DONATED USE OF FACILITIES.