2015-05-11T10:15:47-07:00 2014-12-31 C DeWitt Foard & Co PA CPAs 817 E Morehead Street Ste 100 Charlotte NC 282022767 990 2014-01-01 208353637 The Dale Jr Foundation DALE 7047994800 349 Cayuga Drive Mooresville NC 28117 Sara Adrian Treasurer 2015-05-11 true Phillip G Wilson P00096084 7043721515 2014 2016-03-07 17:11:31Z Kelley Earnhardt Miller 349 Cayuga Drive Mooresville NC 28117 975238 false false X www.thedalejrfoundation.org Giving underprivileged individuals with a focus on youth, the resources to improve their confidence and education, and the opportunity to achieve extraordinary goals. 3 1 3 52 0 467005 565092 0 4464 7222 130214 249948 601683 822262 294788 450208 0 52084 82360 0 102491 82829 104392 429701 636960 171982 185302 380300 583053 31350 48801 348950 534252 Giving underprivileged individuals with a focus on youth, the resources to improve their confidence and education, and the opportunity to achieve extraordinary goals. false false 450208 450208 The Foundation provided grants to organizations to be used for various activities benefitting youth. 44124 Various programs including:Online Auctions: 2014 marked the 5th year of The Dale Jr. Foundation using eBay as a platform for online auctions. Each week, the Dale Jr. Foundation puts a minimum of three items on eBay. Most of the items are autographed by NASCAR drivers; for example, Dale Earnhardt, Jr., Chase Elliott, Regan Smith, Kevin Harvick, etc. Typically, the items are race-used memorabilia, die casts cars, posters, hats, and shirts. Throughout the year in 2014, TDJF offered 6 different race weekend experiences. These experiences include tickets and behind the scenes access at different race tracks, and meet and greets with JR Motorsports drivers. Also, TDJF incorporates the annual Driven to Give Dinner and Auction with eBay by offering items that were donated specifically for the event to eBay donors. Some items listed in 2014 included items autographed by country music musicians, and professional athletes. 2014 was also the first year that The Dale Jr. Foundation auctioned off Dale Earnhardt, Jr. race worn driving gloves, with 100% of the proceeds going to specific causes. Online auctions provide income to TDJF throughout the year. The eBay store can be found at http://stores.ebay.com/The-Dale-Jr-Foundation.Driven to Give Dinner and Auction: In 2014, The Dale Jr. Foundation held the 4th annual Driven to Give Dinner and Auction. Driven to Give Dinner and Auction is an evening consisting of dinner, a silent auction, raffle, and entertainment for over 300 guests. This year was the first year TDJF also incorporated a live auction into the event. The event was held at The Fillmore in Charlotte, NC and hosted by Dale Earnhardt, Jr. and Marty Smith with comedian guest John Heffron. The overall goal from the event is to raise funds for the charities supported by The Dale Jr. Foundation. Dale Jr. and Smith held a live Q and A on stage, and introduced a video that educated guests on the initiatives and mission of The Dale Jr. Foundation, as well as recapped TDJFs overall efforts since inception in 2007. Also a former Make-A-Wish recipient gave a small speech regarding his wish to meet Dale Jr. being granted.Ride Along Event: 2014 marked the 6th year, The Dale Jr. Foundation has held its annual Ride Along event. This year 14 Ride Along packages with Dale Earnhardt, Jr. were sold for $8,888 to TDJF partners, sponsors, and supporters. Throughout the year, these organizations use the packages as customer promotions, internal incentives, social media sweepstakes, and other initiatives. In October, the winners of each program are invited, with a guest, to race weekend in Charlotte. This year, the Ride Along event at Charlotte Motor Speedway occurred the Monday after the Charlotte races. The Ride Along event itself includes a Q and A session with Dale Earnhardt, Jr., a goody bag filled with exclusive items, a photo and autograph session with Dale and his car in Victory Lane, a DVD of the experience, and 3 laps around the race track with Dale Jr and a 3 night stay at the Hampton Inn and Suites in Huntersville, NC. The winners are given tickets to the Cup and Nationwide races, as well as access to a pit and garage tour before the Nationwide race. The Ride Along event helps TDJF raise a significant amount of funds while giving fans, and supporters a chance to experience an awesome, once in a lifetime event. 494332 true true false false false false false false false false true false false false false true true false false false false false false false true true false true false false false false false false false false false false false false true true false false false false true true true false false true 6 1 true 3 true false false false false false false true true false 0 false false false true false false false false false false X 3 1 true false false false false false false true false true false true true true true true true false true false AE AK AL AR AZ CA CO CT DE FL GA IA ID IL IN KS KY LA MD ME ME MI MN MO MS MT NC ND NE NH NJ NM NV NY OH OK OR PA PR RI SC SD TN TX UT VA VT WA WI WV WY X X Sara Adrian 7047994800 349 Cayuga Drive Mooresville NC 28117 Dale Earnhardt Jr President 0.00 0.00 X X 0 0 0 Kelley Earnhardt Miller Vice President 0.50 0.00 X X 0 0 0 Sara Adrian Treasurer 1.50 0.00 X X 0 0 0 Wendy Childers Secretary 40.00 0.00 X X 0 39501 0 Cathy Earnhardt Watkins Director 0.25 0.00 X 0 0 0 Stokely G Caldwell Jr Director 0.25 0.00 X 0 0 0 39501 0 false false false 0 221045 344047 68957 565092 0 7222 7222 0 36 36 0 0 153708 221045 59640 94068 94068 249163 93319 155844 -93319 17 17 0 0 822262 8007 450208 450208 0 0 0 39501 13167 13167 13167 0 32167 10722 10722 10723 0 2727 909 909 909 7965 2655 2655 2655 0 94 94 7635 1060 6575 0 0 0 0 5098 5098 1188 1188 725 18 681 26 0 12425 12425 992 219 112 661 0 0 0 0 402 402 0 Fundraising fees 26085 26085 Equipment Rental 23958 130 23828 Registration & transaction fee 7589 5528 2061 Postage and Shipping 4713 2564 2149 13488 2090 3596 7802 636960 494332 40137 102491 148163 455195 0 96790 12905 0 0 0 127690 106342 197 180 480 1039 18743 17534 660 1209 0 0 0 3143 3143 3177 3040 380300 583053 11350 13801 20000 35000 31350 48801 X 348950 534252 348950 534252 380300 583053 185302 X false true X true false X 267423 244056 341290 480788 565092 1898649 0 0 267423 244056 341290 480788 565092 1898649 373033 1525616 321 184 243 4464 7258 12470 0 0 1911119 384481 0.79830 0.80010 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 18396 17187 1209 347 347 1209 X 846941 24679 24679 822262 822262 661639 24679 24679 636960 636960 Part X : FIN48 Footnote GAAP requires an organization to recognize a tax benefit or expense from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The Foundation has no uncertain tax positions as of December 31, 2014. X X false AE AK AZ AR AL CA CO CT DE FL GA ID IL IN IA KS KY LA ME MD MI MN MA MS MO MT NE NJ NC ND OH OK OR PA PR RI SC SD TN TX UT VT VA WA WV WI WY Driven to Give 250309 119551 130758 45910 Ride Along 124444 101494 22950 13730 374753 221045 153708 59640 59640 94068 false false 249163 93319 false 249163 93319 93319 155844 true false false false 1.00000 false false false American Red Cross 167 Union St South Concord NC 28025 530196605 7500 0 Donation Barium Springs 156 Frazier Loop Statesville NC 28677 560529993 25000 0 Donation Camp Debbie Lou Foundation 726 Lucky Run Latta SC 29565 202349631 6000 0 Donation Camp Luck 5655 Cohn Eaker Rd Cherryville NC 28021 274174759 10000 0 Donation Carolina Healthcare Foundatio PO Box 32861 Charlotte NC 28232 566060481 36300 0 Donation Classroom Central 2116 Wilkinson Blvd Charlotte NC 28208 030455618 7500 0 Donation DonorsChooseorg 134 West 37th Street New York NY 10018 134129457 10901 0 Donation HealthReach Community Clinic PO Box 1265 Mooresville NC 28115 201020941 10000 0 Donation Humane Society of Iredell Cty PO Box 1617 Statesville NC 28687 237426240 7100 0 Donation Kinder-Mourn Inc 1320 Harding Pl Charlotte NC 28204 561221194 10000 0 Make A Wish Foundation 212 S Tryon Street Charlotte NC 28281 561492432 60000 0 Donation Martin Truex Foundation 156 Cayuga Dr Mooresville NC 28117 260654126 15500 0 Donation Mooresville Area Christian Mi PO Box 62 Mooresville NC 28115 560667685 10500 0 Donation Mooresville Artist Guild 103 W Center Ave Mooresville NC 28115 561964040 7500 0 Donation Pretty in Pink Foundation 1178 B River Hwy Mooresville NC 28117 201162702 33003 0 Donation Safehomes Inc PO Box 3187 Augusta GA 30914 581708717 30000 0 Donation SCAN PO Box 167 Statesville NC 28677 561758810 10000 0 Donation Teal Diva Po Box 5351 Charlotte NC 28299 800584066 7466 0 Donation 7 11 Dale Earnhardt Jr - DEJ Holdings Chairman/Owner 96346 Reimburse/Office Space false Schedule L, Part V Supplemental Information The Foundation reimburses DEJ Holdings, LLC (DEJ), an entity related through common control, for the cost of certain salaries and employee benefits provided on its behalf. These costs were $71,667 for the year ended December 31, 2014. The Foundation utilizes office space, furniture and office equipment, at no cost, provided by DEJ. For the year ended December 31, 2014, the fair value of the use of facilities is estiamted to be $1,970. This amount is not included in contributions reflected on the Form 990.DEJ provides accounting and other services to the Foundation at no charge. These services meet the criteria for recognition under GAAP. For the year ended December 31, 2013, the fair value of these donated services are estiamted to be $22,709. This amount is not included in contributions reflected on the Form 990. X 1 67500 FMV X Supplies 1457 false false false Client Note 1 Client Note 1 - Statement 8Form 990, Part VI, Line 17A copy of this return will be provided to all states as required for compliance with solicitation licensing. Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et Dale Earnhardt, Jr. and Kelley Earnhardt are brother and sister. Cathy Earnhardt Watkins is the aunt of Dale Earnhardt, Jr. and Kelley Earnhardt. Form 990, Part VI, Line 8: Explanation of No Contemporaneously Documentation of Meetings N/A Form 990, Part VI, Line 9: Officer, Director, Trustee, Key Employee Mailing Address Stoke Caldwell101 North Tryon St. Suite 1900Charlotte, NC 28246Cathy Earnhardt Watkins 905 Kemp Rd Mooresville, NC 28117 Form 990, Part VI, Line 11b: Form 990 Review Process The 990 will be reviewed by the Treasurer before filing. Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts Conflicts of interest are reported annually so this is enforced, but not monitored. Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees Compensation is determined by a set percentage not review. Form 990, Part VI, Line 19: Other Organization Documents Publicly Available Not made available. DEJ Holdings LLC 349 Cayuga Drive Mooresville NC 28117 Auto Racing NC N/A false false false false false false false false false false false false false false true true false false true false true DEJ Holdings LLC m 71667 Actual Time DEJ Holdings LLC n 1970 Square Footage DEJ Holdings LLC q 22709 Actual Cost DEJ Holdings LLC s 67500 FMV