2015-09-02T15:36:00-05:00 2015-04-30 BRUCE E BERNSTIEN & ASSOC PC 10440 N CENTRAL EXPRESSWAY STE 1040 DALLAS TX 75231 990 2014-05-01 750863843 COTTON BOWL ATHLETIC ASSOCIATION % MARTY MACINNIS COTT 8178924800 One ATT Way Suite arlington TX 76011 Rick Baker President / CEO 8178924800 2015-09-02 true BRUCE E BERNSTIEN P01424343 2147060840 2014 2016-02-25 16:41:14Z Rick Baker One ATT Way arlington TX 76011 12004166 false X www.cottonbowl.com X 1937 TX TO PRESENT THE MOST INNOVATIVE OF ALL COLLEGE FOOTBALL BOWL GAMES AND TO BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES FOR Univ, STUDENT ATHLETES,sponsors & comm. 83 82 64 100 250000 99000 4105975 1334490 9115148 9763426 167279 325478 156628 580772 13545030 12004166 7450000 1436208 0 0 2433199 2664054 0 0 0 3120636 4772145 13003835 8872407 541195 3131759 17342534 21193009 1126230 1844946 16216304 19348063 THE MISSION IS TO PRESENT THE MOST INNOVATIVE OF ALL COLLEGE FOOTBALL BOWL GAMES AND TO BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES FOR UNIVERSITIES, STUDENT ATHLETES, SPONSORS AND THE COMMUNITY. false false 8540427 1436208 10012302 From Slingin' Sammy Baugh to Troy Aikman and Johnny Manziel, the annual Cotton Bowl Classic continues to rank among America's great sports endeavors. For nearly eight (8) decades, the Cotton Bowl has been the shining star of postseason collegiate sports in Texas. The January 1, 2015 game marked the 79th anniversary of this historic event featuring college football at its finest. Two of the nation's top teams - Baylor and Michigan State - traveled to North Texas to do battle in what was one of the most exciting bowl games of the season; won in the last few seconds by the Spartans 42-41 before a sellout crowd of over 71,000 fans. The Cotton Bowl Classic is more than a game, however. Over eight decades, the Classic has given more than $200 million to higher education. The Cotton Bowl also produces many events surrounding the game, including an annual free youth football clinic at AT&T Stadium, children's hospital visits, band concerts and Hall of Fame ceremonies. When the game week gets here, huge crowds of college football fanatics converge on North Texas to participate in the festive pre-game activities, and the generous Texas-style hospitality. These enthusiastic visitors generated over $30 million in direct economic impact for the region. Special civic and volunteer committees work year-round to provide the best in hospitality and entertainment for the players, media and the institution's official party. Nearly ten (10) million more fans watched game activities on ESPN that included a pre-game spectacular, a half-time extravaganza and some of college football's finest hours. And no matter the outcome of the game, no matter the year, it is a special and unique event that garners the attention of the nation and keeps the rich tradition of post-season college football in North Texas alive for past, present and future generations. Founded in 1936, the first Cotton Bowl Classic was played January 1, 1937, between Texas Christian University and Marquette University. The Frogs, behind legendary quarterback Sammy Baugh, defeated the Golden Avalanche that day 16-6 before 17,000 spectators at Fair Park Stadium. It was the beginning of a great tradition. The idea for a post-season football classic belonged to the late J. Curtis Sanford, a Dallas oil man, who promoted that first game as a private enterprise and covered expenses with $6,000 out of his own pocket. With an economic depression still gripping the country, and tremors of global unrest becoming more apparent, Sanford's dream of a Texas sports spectacle was deemed unrealistic by many observers. Time has vindicated Sanford's vision. The honor role of gridiron greats who have appeared in the Cotton Bowl through the years include such standouts as: Bo Jackson, Russell Maryland, Troy Aikman, Tim Brown, Chris Spielman, Doug Flutie, Earl Campbell, Bart Starr, Joe Theismann, Joe Montana, Eric Dickerson, Roger Staubach, Doak Walker, Jim Brown, Kenny Stabler, John Cappelletti, Dan Marino, Dicky Maegle, Sammy Baugh, Bryon "Whizzer" White, James Street, Jim Swink, Lance Alworth, Davey O'Brien, Bob Lilly, Norm Van Brocklin, Bobby Layne, John Kimbrough, Tommy Nobis, Duke Carlisle, Ernie Davis, Eli Manning and Johnny Manziel. The list of coaches is equally impressive: legends such as Paul "Bear" Bryant, Darrell Royal, General Bob Neyland, Bobby Dodd, Frank Leahy, Jess Neely, Frank Broyles, Bob Devaney, Ara Parseghian, Vince Dooley, Joe Paterno, Gene Stallings, Ben Schwartzwalder, John Robinson, Johnny Vaught, Lou Holtz, Johnny Majors, Lavell Edwards, Mack Brown, Nick Saban, Bob Stoops, Bill Snyder and Les Miles. A new era began this year, as the Cotton Bowl Classic became one of the New Year's Six Bowls, along with the Rose, Sugar, Orange, Peach and Fiesta Bowls. These six (6) games are part of the College Football Playoff (CFP), the most prestigious bowls in the post-season. As part of this partnership, five (5) of the six New Year's Six Bowls, including the Cotton Bowl, assigns its television and major sponsorship rights to the CFP (the Rose has a separate contract). These rights were bundled and along with a National Championship Game, sold to ESPN for an average of $470 million a year. The portion of the $470 million that is generated by the Cotton Bowl TV and sponsor rights, and in past years would have been given by the Cotton Bowl to the two (2) participating teams as grants, are now distributed to all 128 football Bowl Subdivision schools through the CFP. Either governmental or other 501(c)3 institutions are the ultimate recipients. 8540427 true true false false false false false false false false true false false true false true true false false false false false false false false false false true false true false false false false false false false true false false false false false true true false false false true 72 0 true 64 true true true false false false false false false false false false X 83 82 true false false false false false false true true false false true true true true true true true true false X X MARTY MACINNIS 8178924800 ONE ATT WAY Arlington TX 76011 W Mike Baggett Director 1.0 2.0 X 0 0 0 Andrew Barker Director 1.0 0.0 X 0 0 0 Kevin Bartholomew Director 1.0 0.0 X 0 0 0 Jamie Barton Director 1.0 0.0 X 0 0 0 Mike Berry Director 1.0 0.0 X 0 0 0 William A Blase Jr Director 1.0 0.0 X 0 0 0 Nick Briner Director 1.0 0.0 X 0 0 0 Dave Brown Director 1.0 0.0 X 0 0 0 Roland Burns Director 1.0 0.0 X 0 0 0 Charles A Burton Director 1.0 0.0 X 0 0 0 Lance R Byrd Director 1.0 0.0 X 0 0 0 J Larry Cantrell Director 1.0 0.0 X 0 0 0 David Cole Director 1.0 0.0 X 0 0 0 John F Crawford Director 1.0 1.0 X 0 0 0 AR Buddy Dike Director 1.0 0.0 X 0 0 0 Gayle M Earls Director 1.0 0.0 X 0 0 0 Fred Euler Director 1.0 0.0 X 0 0 0 Finley Ewing III Director 1.0 2.0 X 0 0 0 Jeffrey D Fehlis Director 1.0 0.0 X 0 0 0 R Bruce Gadd Director 1.0 1.0 X 0 0 0 John Gavin Director 1.0 0.0 X 0 0 0 Andy Geisse Director 1.0 0.0 X 0 0 0 JJ Gomez Director 1.0 0.0 X 0 0 0 Jos Gutirrez Director 1.0 0.0 X 0 0 0 Bruce Hardy Director 1.0 0.0 X 0 0 0 Steve Head Director 1.0 0.0 X 0 0 0 Jon W Heidtke Director 1.0 0.0 X 0 0 0 Mike Henderson Director 1.0 0.0 X 0 0 0 Terrance Henderson Director 1.0 0.0 X 0 0 0 Cindy Hourigan Director 1.0 0.0 X 0 0 0 Carl Ice Director 1.0 0.0 X 0 0 0 William D Jackman Director 1.0 0.0 X 0 0 0 J Stephen Jones Director 1.0 0.0 X 0 0 0 Bob Kembel Director 1.0 0.0 X 0 0 0 Melissa Macatee Director 1.0 0.0 X 0 0 0 Russell Maryland Director 1.0 1.0 X 0 0 0 Fred McClure Director 1.0 0.0 X 0 0 0 Nick Merrick Director 1.0 0.0 X 0 0 0 Michael Miles Director 1.0 0.0 X 0 0 0 Bill Montgomery Director 1.0 0.0 X 0 0 0 Craig Moore Director 1.0 0.0 X 0 0 0 John David Moritz Director 1.0 0.0 X 0 0 0 Mark Nickells Director 1.0 0.0 X 0 0 0 Susan Nix Director 1.0 0.0 X 0 0 0 Philip Norwood Director 1.0 0.0 X 0 0 0 Jack B Prince Director-Ex Officio 1.0 0.0 X 0 0 0 Jesse K Pruitt Director 1.0 0.0 X 0 0 0 Holly Reed Director 1.0 0.0 X 0 0 0 Christopher T Roy Director 1.0 0.0 X 0 0 0 Tod A Ruble Director 1.0 0.0 X 0 0 0 Betty Sanford Director 1.0 0.0 X 0 0 0 Kathy Saunders Director 1.0 1.0 X 0 0 0 John Field Scovell Director 1.0 0.0 X 0 0 0 King Scovell Director 1.0 0.0 X 0 0 0 Brad Sham Director 1.0 0.0 X 0 0 0 Courtney Slater Director 1.0 0.0 X 0 0 0 G Stacy Smith Director 1.0 0.0 X 0 0 0 Jim Ray Smith Director 1.0 0.0 X 0 0 0 Robert Smith III Director 1.0 0.0 X 0 0 0 Bill Spicer Director 1.0 0.0 X 0 0 0 John Stankey Director 1.0 0.0 X 0 0 0 Jeff Stroud Director 1.0 0.0 X 0 0 0 John T Stuart III Director 1.0 0.0 X 0 0 0 Mike Sweet Director 1.0 0.0 X 0 0 0 Gary Thomas Director 1.0 0.0 X 0 0 0 Jim Trebilcock Director 1.0 0.0 X 0 0 0 Alvin Wade Director 1.0 1.0 X 0 0 0 Mike Wainwright Director 1.0 0.0 X 0 0 0 S Denton Walker III Director 1.0 0.0 X 0 0 0 Alan White Director 1.0 0.0 X 0 0 0 Del Williams Director 1.0 0.0 X 0 0 0 Jim Williams Jr Director 1.0 0.0 X 0 0 0 Derrick Wilson Director 1.0 0.0 X 0 0 0 Ramsay Woodall Director 1.0 0.0 X 0 0 0 John Yeaman Director 1.0 0.0 X 0 0 0 Larry D Young Director 1.0 0.0 X 0 0 0 Daniel P Novakov Chairman 1.0 2.0 X X 0 0 0 Jeff Williams Vice Chairman 1.0 2.0 X X 0 0 0 Jay McAuley Vice Chairman 1.0 2.0 X X 0 0 0 Thomas C Bain Jr Immediate Past Chairman 1.0 3.0 X X 0 0 0 Mark Keiffer Vice Chairman 1.0 2.0 X X 0 0 0 Kristi Sherrill Hoyl Vice Chairman 1.0 2.0 X X 0 0 0 Rick Baker President / CEO 40.0 9.0 X X 803490 0 190575 Marty MacInnis COO / CFO 40.0 9.0 X 390573 0 67785 Michael Konradi Senior VP External Affairs 40.0 0.0 X 251270 0 50566 Charlie Fiss VP Communications 40.0 0.0 X 144318 0 32346 Amy Scott VP of Ticket Sales & Services 40.0 0.0 X 115009 0 21981 Nancy Mills VP of Executive Services 40.0 0.0 X 110841 0 35882 Kelly Hembree VP of Creative & Guest Service 40.0 0.0 X 106544 0 16107 1922045 0 415242 7 false true false 0 1334490 15000 1334490 GAME RELATED INCOME 900099 9763426 9763426 9763426 325478 325478 0 0 81896 81896 0 81896 81896 0 0 0 0 POSTAGE 900099 56366 56366 MISC OTHER 900099 442510 192510 250000 498876 12004166 10012302 250000 407374 1436208 1436208 0 0 0 1589649 1510167 79482 0 0 522244 496132 26112 0 144000 136800 7200 0 294200 179852 114348 0 113961 108377 5584 0 0 45841 43549 2292 0 41265 2063 39202 0 0 0 0 0 108913 103468 5445 0 120434 114412 6022 0 50248 47736 2512 0 0 0 59831 56839 2992 0 0 60280 60280 0 0 0 0 215144 204387 10757 0 75075 71321 3754 0 GAME RELATED OPERATIONS 2437091 2437091 0 0 GAME RELATED ENTERTAINMENT 1032482 1032482 0 0 PRINTING & PUBLICATIONS 93819 89128 4691 0 VIDEO SERVICES/DESIGN/PHOTOS 47751 45363 2388 0 383971 364772 19199 8872407 8540427 331980 0 6614502 8402825 2125529 2130421 0 0 325829 519902 0 0 0 0 0 0 0 0 198084 157074 1587621 954371 762394 633250 0 0 0 0 0 0 250000 240000 7066196 9109537 17342534 21193009 264444 374678 0 0 861786 1470268 0 0 0 0 0 0 0 0 0 0 0 0 1126230 1844946 X 15699504 18907263 516800 440800 0 0 16216304 19348063 17342534 21193009 3131759 X false true X true false X 4571220 4612025 4387400 4105975 1334490 19011110 9147738 8576535 10175507 9115148 9763426 46778354 0 0 0 13718958 13188560 14562907 13221123 11097916 65789464 4938050 4963050 4588050 4478050 200000 19167200 0 4938050 4963050 4588050 4478050 200000 19167200 46622264 115172 337138 159046 167279 407374 1186009 0 115172 337138 159046 167279 407374 1186009 100000 100000 71577 53130 51274 50533 248876 475390 13905707 13578828 14773227 13438935 11854166 67550863 0.69018 0.66448 0.01756 0.01383 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1000000 499998 500002 0 587621 454373 133248 633250 FUNDS HELD IN TRUST BY OTHERS 5668737 CONTRIBUTED RENT RECEIVABLE 440800 RECEIVABLE FROM AFFILIATE 3000000 9109537 0 0 X 12004166 12004166 12004166 8872407 8872407 8872407 Uncertain Tax Positions under FIN 48 (ASC 740) Schedule D, Part X, line 2: THE ASSOCIATION IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(A) OF THE INTERNAL REVENUE CODE (IRC) OF 1986, AS AMENDED, AS AN ORGANIZATION DESCRIBED IN SECTION 501(C)(3) OF THE IRC. HOWEVER, INCOME GENERATED FROM ACTIVITIES UNRELATED TO THE ASSOCIATION'S EXEMPT PURPOSE IS SUBJECT TO TAX UNDER IRC SECTION 511. THE ASSOCIATION DID NOT HAVE ANY MATERIAL UNRELATED BUSINESS INCOME TAX LIABILITY FOR THE YEARS ENDED APRIL 30, 2015 AND 2014. THE ASSOCIATION'S TAX POSITIONS ARE HIGHLY LIKELY TO BE SUSTAINED IF EXAMINED BY THE TAXING AUTHORITY FOR THE YEAR ENDED APRIL 30, 2015. true COLLEGE FOOTBALL PLAYOFF ESCROW 545 E John Carpenter FWY Irving TX 75062 1436208 OPERATING 1 PROCEDURES FOR MONITORING THE USE OF GRANT FUNDS IN THE US SHCEUDLE I, PART I, LINE 2: ON AN ANNUAL BASIS, THE SPONSORING AGENCY OF A POSTSEASON BOWL MUST GENERATE BOWL-BASED REVENUE EQUAL TO OR GREATER THAN ALL THE CONTRACTUAL FINANCIAL COMMITMENTS FROM THE TWO PARTICIPATING INSTITUTIONS AND CONFERENCES. THE GRANT OR DISTRIBUTION TO THE PARTICIPATING INSTITUTIONS AND THE EXPECTATION SHALL BE THAT THE GRANT OR DISTRIBUTION MEETS, AT A MINIMUM, THE PARTICIPATING TEAMS' REASONABLE CONTRACTUAL TRAVEL OBLIGATIONS AND PARTICIPATION EXPENSES. X X X X false false false false false false false false false Rick Baker President / CEO 428490 0 375000 0 0 0 83333 0 107242 0 994065 0 0 0 Marty MacInnis COO / CFO 240573 0 150000 0 0 0 15000 0 52785 0 458358 0 0 0 Michael Konradi Senior VP External Affairs 151270 0 100000 0 0 0 15000 0 35566 0 301836 0 0 0 Charlie Fiss VP Communications 114318 0 30000 0 0 0 0 0 32346 0 176664 0 0 0 J Stephen Jones Jeff Stroud broad member 365038 catering and merchandising false Mike Wainwright broad member 300500 Hotel false BUSINESS TRANSACTIONS INVOLVING INTERESTED PERSONS SOME BOARD MEMBERS OF THE ORGANIZATION ARE ALSO EMPLOYEES OF ORGANIZATIONS THAT QUALIFY TO RECEIVE GRANTS. THE ORGANIZATION HAS STRICT POLICIES REGARDING THE REVIEW AND GRANT AWARD APPROVAL PROCESS. A VOLUNTEER REVIEW PANEL IS FORMED FOR THE PURPOSE OF EVALUATING AND RECOMMENDING WHICH ORGANIZATIONS SHOULD RECEIVE GRANT FUNDS. THE MEMBERS OF THIS PANEL MUST CONFIRM THAT THEY HAVE NO CONFLICT OF INTEREST IN THESE DECISIONS. THEIR RECOMMENDATIONS ARE SENT TO THE INDIVIDUAL BOARD FOR APPROVAL. ANY BOARD MEMBER WHO IS ALSO A MEMBER OF THE ORGANIZATIONS BEING RECOMMENDED TO RECEIVE GRANT FUNDS ABSTAINS FROM ANY DISCUSSION, OR VOTING ON THE APPROVAL OF GRANT AWARDS. FAMILY RELATIONSHIP AND BUSINESS RELATIONSHIP FORM 990, PART VI, LINE 2: W. Mike Baggett - Related to Carl Baggett (Father) and Ramsey Woodall (Father in Law) William A. Blase, Jr. - Works at AT&T with Holly Reed, Andy Geisse, Jose Gutierrez, Chris Roy, Jamie Barton and John Stankey Jos Gutirrez - Works at AT&T with Holly Reed, Andy Geisse, Bill Blase, Chris Roy, Jamie Barton and John Stankey J. Stephen Jones - Works with Bruce Hardy and Jeff Stroud Holly Reed - Works at AT&T with Bill Blaise, Andy Geisse, Jose Gutierrez, Chris Roy, Jamie Barton and John Stankey John Field Scovell - Related to King Scovell (Father) Courtney Slater - Related to John Crawford (Daughter) & Betty Sanford (Granddaughter)/ Works with Jeff Montgomery & Ryan Hefton John T. Stuart III - Related to Melissa Macatee (Father) Mike Sweet - Business Relationship with AT&T Stadium through Ben E. Keith Del Williams - Works with Mike Berry at Hillwood Ramsay Woodall Related to Mike Baggett (Son-in-law) Chris Roy - Works at AT&T with Holly Reed, Andy Geisse, Jose Gutierrez, Bill Blase, Jamie Barton and John Stankey J.J. Gomez - employee of PlainsCapital Bank Jeff Williams provides engineering services for Bob Kembil and John David Moritz Jamie Barton - Works at AT&T with Holly Reed, Andy Geisse, Jose Gutierrez, Bill Blase, Chris Roy and John Stankey Alan White - Chairman PlainsCapital Bank FORM 990 REVIEW PROCESS FORM 990, PART VI, LINE 11B: The tax return is provided to the audit committee for review. It is then forwarded to the executive committee for review and approval. The organization provides a copy of this form 990 to all board members before filing the form. MONITORING AND ENFORCEMENT COMPLIANCE WITH CONFLICT OF INTEREST POLICY FORM 990, PART VI, LINE 12c: The Organization produces a bi-annual survey requiring all employees, board members, committee members and key volunteers to inform on conflicts. Any reported conflicts are reported to the board of directors for review and action, where appropriate. In addition, those same people have the obligation to update the conflict of interest statements during the year. PROCESS FOR DETERMINING COMPENSATION FORM 990, PART VI, LINE 15: Compensation for staff, including the President/CEO, is established by the Executive Committee which is delegated the authority to approve staff compensation by the full Board of Directors. The Committee reviews independent salary surveys to set appropriate compensation levels. AVAIL OF GOV DOCS, CONFLICT OF INTEREST POLICY, & FIN STMTS TO GEN PUBLIC FORM 990, PART VI, LINE 19: The organization's financial statements, the Form 990, the articles of incorporation and other governing documents are made available to the public upon request. CB EVENTS One ATT Way Arlington TX 76011 800604075 charitable TX 501(c)(3) 7 N/A false COTTON BOWL FOUNDATION One ATT Way ARLINGTON TX 76011 461433388 FUND RAISING TX 501(C)(3) 11 type I CBAA true Stadium Events Organizing Committee One ATT Way ARLINGTON TX 76011 371662252 charitable TX 501(c)(6) N/A false false false false true false false false false true false false false false true true false false false false Stadium Events Organizing Committee 1D 3000000 COST Stadium Events Organizing Committee 1I 250000 COST