2016-08-11T10:39:34-07:00 2016-03-31 953786842 MOTHER LODE BOOKKEEPING INC 207 WEST D STREET ENCINITAS CA 92024 990 2015-04-01 953843066 DOWNTOWN ENCINITAS MAINSTREET ASSOC DOWN 818 SOUTH COAST HIGHWAY 101 ENCINITAS CA 92024 SHELLY SOUGIAS TREASURER 7609431950 2016-08-11 true Jean M Smith EA P00657518 7604369044 2015 2016-12-15 16:53:06Z DAVE PECK 531855 false X WWW.ENCINITAS101.COM X 1983 CA THE MISSION OF ENCINITAS 101 MAINSTREET IS TO IMPROVE AND PRESERVE A DESIRABLE HISTORIC DOWNTOWN ENCINITAS THAT PROVIDES AN EXCEPTIONAL ATMOSPHERE FOR THE COMMUNITY AND ITS VISITORS. 13 13 6 150 0 0 16373 102495 143668 402654 0 3007 13541 163048 518690 1100 860 0 48236 208533 0 30484 59733 301157 109069 510550 53979 8140 154873 158929 1604 154873 157325 THE MISSION OF ENCINITAS 101 MAINSTREET IS TO IMPROVE AND PRESERVE A DESIRABLE HISTORIC DOWNTOWN ENCINITAS THAT PROVIDES AN EXCEPTIONAL ATMOSPHERE FOR THE COMMUNITY AND ITS VISITORS. false false 419869 860 416195 DESIGNED, CREATED AND INSTALLED STARFISH LIGHTS ON S. COAST HWY 101 -- BROUGHT TENS OF THOUSANDS OF PEOPLE INTO THE DOWNTOWN TO ATTEND EVENTS LIKE TASTE OF MAINSTREET, STREET FAIRS, CLASSIC CAR CRUISE NIGHTS, THIRD THURSDAYS, VISITS WITH SANTA --RECRUITED AND COORDINATED VOLUNTEERS TO CLEAN ALLEYS, PLANT CURBSIDE PLOTS WITH DONATED PLANTS -- ORGANIZED SAFE TRICK OR TREAT THAT BRINGS THOUSANDS OF FAMILIES DOWNTOWN -- WORKED WITH CITY OF ENCINITAS STAFF AND SHERIFF TO REDUCE THE NUMBER OF HOMELESS VISIBLE ON DOWNTOWN STREETS. ONGOING EFFORTS EXIST TO FIND AND IMPLEMENT MORE SOLUTIONS. REGULAR COMMUNICATIONS WITH SHERIFF TO RECOMMEND INTERVENTION -- FACILITATED FAADE GRANTS TO HELP FUND FACELIFTS TO BUSINESS LOCATIONS --WORKED WITH CITY STAFF TO DESIGN PARKING STUDY TO EVALUATE CURRENT CHALLENGES/SOLUTIONS PROMOTING DOWNTOWN ENCINITAS THROUGH: 1) WEEKLY NEWSLETTER SENT OUT TO THOUSANDS OF RESIDENTS 2) TIMELY, HOLIDAY PROMOTIONS AND MERCHANT EVENTS 3) PRINT ADVERTISING FOR EVENTS AND 4) CALENDAR OF EVENTS AT ENCINITAS101.COM ---CONDUCTED MERCHANT MEETINGS TO LEARN THOUGHTS AND NEEDS, RESULTING IN HOLIDAY SHOPPING PROMOTION AND PASSPORT -- LAUNCHED ALLEY ACTIVATION PROGRAM TO INCREASE PEDESTRIAN TRAFFIC AND ELIMINATE CRIMINAL ACTIVITY-- ORGANIZED WELLNESS WEEK TO EDUCATE AND ENGAGE COMMUNITY I. WIDELY PROMOTED THROUGHOUT COMMUNITY AND BEYOND II. 20% INCREASE IN ATTENDANCE ANNUALLY --- WORKED WITH CITY OF ENCINITAS STAFF TO IMPROVE THE CLEANLINESS OF SIDEWALKS 419869 false true false false false false false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 14 0 true 6 true false false false false false false X 13 13 false false false false false false false true true false false false false false false false false false false CA X ANGIE GALLO 7609431950 818 SOUTH COAST HIGHWAY 101 ENCINITAS CA 92024 X JOHN DEWALD DIRECTOR 15.00 0.00 X 0 0 0 LORRAINE TELNACK DIRECTOR 12.00 0.00 X 0 0 0 DOUG LONG DIRECTOR 7.00 0.00 X 0 0 0 BEVERLY GOODMAN DIRECTOR 12.00 0.00 X 0 0 0 JARROD HARMS DIRECTOR 12.00 0.00 X 0 0 0 HAVEN DUNN DIRECTOR 12.00 0.00 X 0 0 0 EMILY HART DIRECTOR 12.00 0.00 X 0 0 0 TOM COZENS DIRECTOR 10.00 0.00 X 0 0 0 BART SMITH DIRECTOR 15.00 0.00 X 0 0 0 DAVE PECK PRESIDENT 12.00 0.00 X 0 0 0 SHAWN SHAMLOU VICE PRESIDENT 10.00 0.00 X 0 0 0 CAROLYN COPE SECRETARY 12.00 0.00 X 0 0 0 SHELLY SOUGIAS TREASURER 18.00 0.00 X 0 0 0 0 0 0 0 false false false 34190 32000 36305 102495 STREET FAIR VENDOR FEE 900099 323914 323914 FARMERS MARKET FEES 900099 29110 29110 EVENT TICKETS AND FEES 900099 49630 49630 402654 8000 8000 8000 8000 18706 13165 5541 5541 518690 408195 0 8000 860 860 177277 177277 280 280 13237 13237 17739 17739 15583 15583 5515 5515 46032 46032 30484 30484 41135 13810 27325 1310 1310 29035 29035 9690 9690 3923 1796 2127 6838 6838 SECURITY 31048 31048 EVENTS 73057 73057 LICENSES AND PERMITS 4160 4160 STORAGE 3212 3212 135 115 20 510550 419869 60197 30484 97630 86197 15376 17692 262 14579 26222 30643 55033 45215 13741 9818 1642 154873 158929 1604 0 1604 X 154873 157325 154873 157325 154873 158929 X 8140 -5688 X false false false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 55033 45215 9818 9818 Form 990 governing body review Part VI line 11 DOWNTOWN ENCINITAS MAINSTREET ASSOCIATION EXECUTIVE DIRECTOR AND OPERATIONS COORDINATOR REVIEW THE TAX RETURN BEFORE FILING. THE BOARD DOES NOT REVIEW THE TAX RETURN, BUT IS INFORMED REGARDING THE TAXES AND THE FINANCIALS. Governing documents etc available to public Part VI line 19 THE ORGANIZATIONS GOVERNING DOCUMENTS, TAX RETURNS, AND FINANCIAL STATEMENTS ARE AVAILABLE BY REQUEST AT THE ORGANIZATIONS STOREFRONT LOCATION. Explanation of other changes in net assets or fund balances Part XI line 9 THERE IS AN ADJUSTMENT OF $5688 MADE ON PRIOR YEAR. THERE WAS $2359 SALES TAX PAYABLE THAT WAS NOT REPORTED ON THE PRIOR RETURN ON THE BALANCE SHEET.THE REMAINDER WAS AN ADJUSTMENT OF THE INVENTORY. THE INVENTORY HAS BEEN COUNTED AND VERIFIED AND CORRECTED ACCORDINGLY.