2016-05-11T09:39:24-05:00 2015-06-30 042571780 ALEXANDER ARONSON FINNING & CO PC 21 EAST MAIN STREET WESTBORO MA 01581 990 2014-07-01 201678932 ROSE FITZGERALD KENNEDY GREENWAY CONSERVANCY INC ROSE 6172920020 185 KNEELAND STREET BOSTON MA 02111 JESSE BRACKENBURY EXECUTIVE DIRECTOR 6172920020 2016-05-02 1 DAVID KELLEHER CPA P01059560 5083669100 2016-05-02 2014 2016-08-17 19:52:53Z JESSE BRACKENBURY 185 KNEELAND STREET BOSTON MA 02111 16441048 0 X WWW.ROSEKENNEDYGREENWAY.ORG X 2004 MA SEE ATTACHED SCHEDULE O (MISSION STATEMENT, 2005) THE ROSE FITZGERALD KENNEDY GREENWAY CONSERVANCY IS A PRIVATE, NON-PROFIT CORPORATION DEDICATED TO RAISING BROAD-BASED SUPPORT TO ENSURE STANDARDS OF EXCELLENCE IN THE DESIGN, SUSTAINABILITY AND USE OF THE ROSE FITZGERALD KENNEDY GREENWAY. TO SECURE THE GREENWAY'S FUTURE AS ONE OF AMERICA'S FOREMOST URBAN PARKS, THE CONSERVANCY ADVOCATES FOR STANDARDS OF CONSISTENCY AND EXCELLENCE IN DESIGN; MANAGES ITS OPERATIONS WORKING COLLABORATIVELY TO CREATE, FINANCE, PROMOTE, AND COORDINATE PUBLIC PROGRAMS AND EVENTS FOR THE GENERAL PUBLIC TO ENJOY; AND RAISES ADEQUATE AND STABLE FUNDING IN SUPPORT OF LONG-RANGE PUBLIC USES. THE CONSERVANCY WORKS TO ACHIEVE ITS PUBLIC MISSION IN A PUBLIC/PRIVATE PARTNERSHIP WITH THE COMMONWEALTH OF MA. 20 20 46 847 0 0 3033686 4752224 578124 663978 1100846 861915 -72673 -98250 4639983 6179867 0 0 0 0 2047528 2312059 0 0 441486 1954241 3335296 4001769 5647355 638214 532512 21953882 21606598 354861 732370 21599021 20874228 X SEE PART I, LINE 1 0 0 2352789 74078 SEE ATTACHED SCHEDULE O - MAINTENANCE, HORTICULTURE AND RANGERSSUMMARY AND ACCOMPLISHMENTS:THE CONSERVANCY IS THE DESIGNATED STEWARD OF THE ROSE KENNEDY GREENWAY, A MILE-AND-A-HALF OF CONTEMPORARY PARKS IN THE HEART OF BOSTON THAT CONNECT PEOPLE AND THE CITY WITH BEAUTY AND FUN. THE NON-PROFIT CONSERVANCY MAINTAINS, PROGRAMS, AND IMPROVES THE GREENWAY ON BEHALF OF THE PUBLIC AND IN PARTNERSHIP WITH THE COMMONWEALTH OF MASSACHUSETTS.THE CONSERVANCY CONTINUED TO MAKE THE GREENWAY A JOY-FILLED PLACE FOR RESIDENTS AND VISITORS:-THE CONSERVANCY COMMISSIONED AND INSTALLED A MONUMENTAL JANET ECHELMAN SCULPTURE, AS IF IT WERE ALREADY HERE, SUSPENDED 350 FEET OVER THE PARK FROM THREE ADJACENT SKYSCRAPERS. THE PIECE BROUGHT THE GARDENS BENEATH ALIVE AND WAS CELEBRATED BY PULITZER PRIZE-WINNING ART CRITIC SEBASTIAN SMEE AS "THE MOST BEAUTIFUL AND AUDACIOUS PIECE OF PUBLIC ART IN BOSTON IN LIVING MEMORY." WE ALSO INSTALLED MULTIPLE OTHER TEMPORARY EXHIBITIONS OF CONTEMPORARY PUBLIC ART.-IN 2015, 1,194,000 VISITORS ENJOYED THE 300 FREE EVENTS, CAROUSEL, FOOD TRUCKS, AND FREE WI-FI, AND MILLIONS MORE CASUALLY ENJOYED THE FOUNTAINS, GARDENS, AND PLAZAS.-WE EXPANDED OUR CONTRACTED LANDSCAPE CARE OFFERINGS TO INCLUDE SPECIALTY ORGANIC SERVICES FOR THE FEDERAL RESERVE BANK OF BOSTON.-WE COMPLETELY RENOVATED A MAJOR GARDEN BED IN THE NORTH END PARK TO BRING MORE FOUR-SEASON HORTICULTURAL INTEREST.-OUR MAINTENANCE TEAM ACCOMPLISHED SIGNIFICANT MASONRY AND LIGHTING REPAIRS IN THE NORTH END PARK, WHILE CONTINUING THE DAILY RESPONSIBILITIES OF MAINTAINING A CLEAN, FUNCTIONAL PARK. -WE BEGAN A NEW GRANT-FUNDED PARK RANGERS PROGRAM TO ADD SECURITY AND AMBASSADORSHIP ON THE GREENWAY.-ALL THIS LED TO AWARDS FROM GREATNONPROFITS.ORG, THE BOSTON BUSINESS JOURNAL, USA TODAY, AND TRIP ADVISOR.HORTICULTUREWE CONTINUE TO IMPROVE THE GREENWAY'S BEAUTY THROUGH SKILLED, ATTENTIVE MAINTENANCE AND IMPORTANT, THOUGHTFUL IMPROVEMENTS. THE CONSERVANCY USES ORGANIC AND SUSTAINABLE LANDSCAPE PRACTICES THAT ARE INNOVATIVE, AWARD-WINNING, AND FISCALLY SOUND. THE GREENWAY IS BOSTON'S ONLY ORGANICALLY-MAINTAINED PUBLIC PARK AND ONE OF A HANDFUL OF ORGANICALLY-MAINTAINED URBAN PARKS IN THE UNITED STATES; OUR SUSTAINABILITY EFFORTS HAVE EARNED US A MAYOR'S GREENOVATE AWARD. GREENWAY PLANTS ARE HEALTHIER, MORE RESILIENT, AND BETTER ABLE TO WITHSTAND THE STRESS OF PUBLIC USE AND THE DEMANDS OF AN URBAN ENVIRONMENT BECAUSE OF OUR MANAGEMENT PRACTICES. THE CONSERVANCY'S POLICY OF NOT USING HERBICIDES AND TOXINS ALSO ENSURES THAT RUN-OFF FROM THE PARKS WILL NOT POLLUTE BOSTON HARBOR OR HARM THE DELICATE MARINE LIFE. CHILDREN AND PETS CAN FREELY AND SAFELY PLAY ON OUR PARK LAWNS WITHOUT THE WORRY OF PESTICIDES. A HARVARD KENNEDY SCHOOL TEAM PARTNERED WITH US AND DETERMINED THAT OUR DAILY ORGANIC CARE IS LESS EXPENSIVE THAN A NON-ORGANIC APPROACH. THE CORNERSTONE OF OUR ORGANIC APPROACH IS OUR COMPOST TEA OPERATION. WE HAVE INCREASED APPLICATIONS OF OUR ORGANIC COMPOST TEA FROM 1,800 GALLONS IN 2010 TO APPROXIMATELY 13,500 GALLONS ANNUALLY. THE DEPTH OF THE ROOTS ON THE GREENWAY HAS TRIPLED SINCE THE CONSERVANCY TOOK OVER PARK OPERATIONS AND INTRODUCED ORGANIC METHODS. THE PARK IS A NATIONAL WILDLIFE FEDERATION CERTIFIED WILDLIFE HABITAT. IN 2015, WE CUT THE FERTILIZER APPLIED TO THE LAWN IN HALF, AS WE'VE HAD SUCH SUCCESS IN BUILDING UP THE NATURAL SOIL BIOLOGY.A WALK DOWN THE GREENWAY REVEALS LUSH, GREEN GRASS AND THRIVING GARDEN BEDS. OUR SUSTAINABLE HORTICULTURE PRACTICES INCLUDE WEED MANAGEMENT, TOP SEEDING, AND AERATION, ORGANIC DEBRIS COMPOSTING FOR FERTILIZER APPLICATIONS, AND EFFICIENT WATER USAGE. IN ADDITION, THE GREENWAY'S DEWEY SQUARE PARK FEATURES POLLINATOR, EDIBLE, DEMONSTRATION, AND RAIN GARDENS. 75 PLANTER CONTAINERS THROUGHOUT THE PARK ARE CHANGED OUT SEASONALLY WITH ARRANGEMENTS CONSISTENT WITH THEIR PARK SURROUNDINGS. IN 2015, WE TOOK ON ADDITIONAL PROPERTY RESPONSIBILITY. WE WON A SMALL CONTRACT FOR SPECIALTY ORGANIC SERVICES FOR THE LANDSCAPING AT THE FEDERAL RESERVE BANK OF BOSTON, ACROSS FROM THE GREENWAY. WE ALSO CONTINUED OUR COMPETITIVELY-AWARDED CONTRACT TO MAINTAIN THE BEAUTIFUL GARDENS, FOUNTAINS, AND LABYRINTH IN ARMENIAN HERITAGE PARK. WE TRANSFORMED THE HORTICULTURE IN THE NORTH END PARK. WITH A NEW DESIGN DONE IN CONSULTATION WITH PUBLIC GARDEN DESIGNER LYNDEN MILLER, WE ENTIRELY REPLANTED THE LARGE GARDEN BED ACROSS FROM THE NEW BOSTON PUBLIC MARKET FOR GREATER FOUR-SEASON INTEREST. THIS REPLACED FAILING PLANTS AND AN INVASIVE WEED WITH A LUSH GARDEN. WE ALSO INSTALLED A COMPLIMENTARY SET OF PLANTINGS UNDERNEATH THE PERGOLA, INCLUDING EVERGREENS AND ROSES, TO SCREEN AGAINST THE TRAFFIC ON THE ADJOINING SURFACE STREETS; THIS MATCHES WORK DONE IN THE PERGOLA BED SOUTH OF HANOVER STREET IN SPRING 2014. THESE EFFORTS WERE INFORMED BY COMMUNITY MEETINGS HELD OVER THE LAST SEVERAL YEARS. OUR VOLUNTEER PROGRAM OFFERS OPPORTUNITIES FOR INDIVIDUALS AND COMPANIES FOR HANDS-ON LEARNING WHILE THEY ASSIST WITH PARK STEWARDSHIP. SHOULDER-TO-SHOULDER WITH OUR HORTICULTURAL STAFF, THE COMMUNITY LEARNS ABOUT OUR ORGANIC CARE IN THIS ROOF-TOP GARDEN. WE CONTINUE TO SEE INCREASES IN VOLUNTEER ENGAGEMENT WITH THE GREENWAY, WITH HOURS GROWING FROM 2,171 IN 2012, TO 3,118 IN 2013, TO 3205 IN 2014. IN ONE EXAMPLE OF COMMUNITY VOLUNTERISM, STUDENTS FROM THE CHINATOWN'S JOSIAH QUINCY ELEMENTARY SCHOOL PLANTED 700 PACHYSANDRA PLUGS IN MARY SOO HOO PARK. ON THE STRENGTH OF REVIEWS FROM VOLUNTEERS, THE CONSERVANCY HAS WON THE TOP RATED AWARD FROM GREATNONPROFITS.ORG MULTIPLE YEARS RUNNING.MAINTENANCETHE MAINTENANCE DEPARTMENT RESPONDS TO THE DAILY AND SEASONAL DEMANDS OF RUNNING A CLEAN, GREEN, AND SAFE PARK. OUR TEAM CARES FOR SEVEN WATER FEATURES, ACRES OF GRANITE PAVING, COMPLEX LIGHTING SYSTEMS, AND MORE. THE CONSERVANCY'S MAINTENANCE STAFF HANDLES REPAIRS, FOUNTAIN MAINTENANCE, AND OTHER SKILLED TASKS; OUR EFFORTS ARE SUPPLEMENTED BY OUR CONTRACTED NON-PROFIT PARTNER, WORK INC., WHICH EMPLOYS INDIVIDUALS WITH DISABILITIES. WORK INC. HANDLES BASIC PARK CARE-INCLUDING LAWN MOWING, LITTER AND TRASH REMOVAL, AND SNOW REMOVAL-AND HELPS PROVIDE AN IN-PARK PRESENCE 16 HOURS PER DAY, 365 DAYS PER YEAR. REGULAR MAINTENANCE WORK INCLUDES FOUNTAIN CARE, WELDING REPAIRS, RE-LAMPING, VEHICLE MAINTENANCE, MASONRY, AND MORE. MASONRY WORK THROUGHOUT THE GREENWAY INCLUDED RESETING LOOSE PAVERS, REPAIRING HANDICAPPED RAMPS, RESTORING FAILED MORTAR JOINTS, AND RE-CAULKING FAILED EXPANSION JOINTS. SEASONALLY, THE MAINTENANCE TEAM SETS OUT AND REMOVES MOVEABLE FURNITURE; STARTS-UP AND THEN DECOMMISSIONS AND WINTERIZES THE SEVEN WATER FEATURES; INSTALLS AND REMOVES WINTER LIGHTING; AND SUPERVISES ACRES OF SNOW REMOVAL.SIGNIFICANT WORK WAS DONE ON THE GREENWAY'S WATER FEATURES. WE INSTALLED NEW CONTROLLERS IN THREE FOUNTAINS ENABLING REMOTE ADDRESSABILITY OF MANY FOUNTAIN CONTROL FUNCTIONS WHILE IMPROVING RELIABILITY AND SAFETY OF ALL THREE FOUNTAINS. WE STANDARDIZED THE CHEMICAL TREATMENT SO ALL FOUNTAINS NOW USE ONE DISINFECTANT PRODUCT THAT IS MORE ECONOMICAL, MORE STABLE, BETTER FOR THE ENVIRONMENT, AND SAFER TO HANDLE. WE MADE REPAIRS TO DEFECTIVE SUMP PUMPS AT THE RINGS AND NORTH END FOUNTAINS, THE JOCKEY PUMP AND PIPES AT RINGS, THE PUMP MOTOR AT HARBOR FOG, AND THE CHINATOWN FOUNTAIN STREAM BED. IN THE NORTH END PARKS, WE MADE SIGNIFICANT CAPITAL REPAIRS AND IMPROVEMENTS. WE REPLACED THE BOLLARD LIGHTS WITH MORE EFFICIENT, ATTRACTIVE AND STURDY LED LIGHTS. THE FOUNTAIN TROUGH WAS RE-WATERPROOFED, AND THE PERGOLAS WERE RESURFACED. WE REPLACED CHIPPED AND SPALLED GRANITE PAVERS IN FREEDOM TRAIL. WE EXTENSIVELY RE-POINTED AND RE-SEALED THE GRANITE PAVEMENT JOINTS ON THE NORTH END PARCELS. IN THE WHARF PARKS, WE MADE MASONRY REPAIRS TO HANDICAP RAMPS, ADDED SKATEBOARD DETERRENTS, AND MADE THE ELECTRICAL OUTLETS MORE SECURE WITH DIRECT BURIAL LOCKABLE OUTLET BOLLARDS. THE MAINTENANCE TEAM PLAYS A CRITICAL ROLE IN SUPPORT OF THE PARK ACTIVATION. PUBLIC ART INSTALLATIONS AND DIDACTIC SIGNAGE OFTEN INCLUDE SIGNIFICANT LABOR FROM THE MAINTENANCE STAFF. IN THE FORT POINT CHANNEL PARK, THE SOOFA SOLAR POWERED BENCH WAS INSTALLED IN NEW COBBLE PAVING. THE JANET ECHELMAN INSTALLATION WAS COMPLIMENTED BY THE MAINTENANCE TEAM'S ADDITION OF RECYCLING/TRASH RECEPTACLES AND NEW TEMPORARY HAMMOCKS. WE BEGAN A NEW GRANT-FUNDED PARK RANGERS PROGRAM TO ADD SECURITY AND AMBASSADORSHIP ON THE GREENWAY. TWO FULL-TIME RANGERS INTERFACE WITH THE PUBLIC, COMPASSIONATELY ENSURING A SAFE AND WELCOMING PARK EXPERIENCE FOR ALL VISITORS. RANGERS CONNECT A WIDE RANGE OF PEOPLE WITH THE INFORMATION AND SERVICES THEY NEED, FROM OUT-OF-TOWN VISITORS TO FAMILIES TO THE HOMELESS. RANGERS INVEST A SIGNIFICANT PORTION OF THEIR TIME LIAISING WITH COMMUNITY-BASED ORGANIZATIONS THAT ASSIST WITH SOCIAL SERVICES. 618896 599419 SEE ATTACHED SCHEDULE O - PROGRAMS AND PLANNINGPROGRAMS AND PLANNING:THE CONSERVANCY HAS BROUGHT THE GREENWAY TO LIFE. IN ADDITION TO THE MILLIONS OF VISITORS WHO PASSIVELY ENJOY OUR FOUNTAINS AND GARDENS, THE TRACKABLE VISITATION-EVENTS, WI-FI, CAROUSEL, AND MOBILE EATS-CONTINUED TO INCREASE DRAMATICALLY, FROM 801,000 IN 2013 TO 1,023,000 IN 2014. TOURISTS, WORKERS, AND RESIDENTS MEET AND PLAY ON THE GREENWAY, MOVING THROUGH THE GARDENS FROM THE FOUNTAINS TO THE FOOD TRUCKS TO THE NEARBY ATTRACTIONS. OUR 300 FREE ANNUAL EVENTS INCLUDE FESTIVALS, MARKETS, FITNESS CLASSES, AND CONCERTS. MAJOR EVENTS INCLUDED THE BOSTON LOCAL FOOD FEST, THE FIGMENT PARTICIPATORY ART FESTIVAL, AND RACE AMITY DAY. RECURRING EVENTS INCLUDE THE BOSTON CALLING BLOCK PARTIES, HELD WEEKLY AT DEWEY SQUARE PARK WITH OUTDOOR MUSIC AND DRINKS; THE SEASONAL FARMERS MARKET AT DEWEY SQUARE PARK, THE SATURDAY GREENWAY OPEN MARKET WITH ARTISAN WARES, AND THE BERKLEE COLLEGE OF MUSIC CONCERT SERIES. WE HOSTED MORE THAN 80 FREE FITNESS CLASSES FROM YOGA TO CROSSFIT THROUGH THE GREENWAY. OUR NATIONALLY ACCLAIMED GREENWAY MOBILE EATS PROGRAM CONTINUES TO EXPAND WITH 30 TRUCKS AND TRIKES OFFERING ROSEMARY FRIES, TEA-SMOKED EGGS, GOURMET GRILLED CHEESE, AND MORE.THE GREENWAY CAROUSEL AT THE TIFFANY & CO. FOUNDATION GROVE IS A NEW BOSTON LANDMARK. THE ONE-OF-A-KIND, ARTIST-CRAFTED CAROUSEL FEATURES 14 DIFFERENT CHARACTERS NATIVE TO THE LAND, SEA AND SKY OF MASSACHUSETTS INCLUDING A SEA TURTLE, RABBIT, LOBSTER, COD, PEREGRINE FALCON, AND SKUNK. THE CHARACTERS WERE INSPIRED BY THE DRAWINGS OF BOSTON SCHOOL CHILDREN AND BROUGHT TO LIFE BY A LOCAL ARTIST. THE GREENWAY CAROUSEL WAS DESIGNED TO CREATE ACCESS FOR PEOPLE OF ALL ABILITIES. RIDERSHIP HAS TOPPED 100,000 EACH FULL YEAR IT HAS BEEN OPEN. CAROUSEL REVENUES HELP SUPPORT THE 300 FREE ANNUAL PROGRAMS ON THE GREENWAY. THE GREENWAY GALA IS THE CONSERVANCY'S ANNUAL FUNDRAISING EVENT. IN 2015, THE GALA WAS AGAIN HOSTED ON THE GREENWAY, WELCOMING GUESTS INTO A SPECTACULAR TENT WITH DECORATIONS PUT TOGETHER BY THE CONSERVANCY'S HORTICULTURE TEAM. THE NIGHT WAS A GLOWING SUCCESS - ATTENDED BY ~400 REPRESENTATIVES FROM THE BUSINESS COMMUNITY, NONPROFIT COMMUNITY GROUPS, CORPORATIONS, FOUNDATIONS AND INDIVIDUALS. THE GALA PROVIDES THE CONSERVANCY AN OPPORTUNITY TO SAY THANK YOU TO OUR SUPPORTERS AND PROVIDES A PLATFORM FOR SHARING OUR CURRENT AND FUTURE INITIATIVES. 1791105 SEE ATTACHED SCHEDULE O - PUBLIC ARTPUBLIC ART:THE GREENWAY CONSERVANCY HAS BECOME A LEADER IN CONTEMPORARY PUBLIC ART IN BOSTON. PUBLIC ART ON THE GREENWAY GIVES RESIDENTS, WORKERS, AND TOURISTS A REASON TO VISIT, LINGER, AND DISCUSS. IN FALL 2014, THE CONSERVANCY COMMISSIONED THE THIRD GREENWAY WALL MURAL, SEVEN MOON JUNCTION BY SHINIQUE SMITH IN COLLABORATION WITH THE MUSEUM OF FINE ARTS BOSTON. THIS PIECE WAS WAS NAMED ONE OF THE TOP 50 PUBLIC ART WORKS IN THE COUNTRY BY THE AMERICANS FOR THE ARTS' PUBLIC ART NETWORK. WE ALSO HIRED OUR FIRST PUBLIC ART CURATOR, LUCAS COWAN, FORMERLY SENIOR CURATOR AT MILLENNIUM PARK IN CHICAGO. 2015 BROUGHT THE TEMPORARY INSTALLATION OF A MONUMENTAL JANET ECHELMAN SCULPTURE, AS IF IT WERE ALREADY HERE, SUSPENDED 350 FEET OVER THE PARK FROM THREE ADJACENT SKYSCRAPERS. THIS PROJECT-WHICH INVOLVED THREE PRIVATE PROPERTY OWNERS AND THE 10-HOUR INSTALLATION CLOSING OF 2 MAJOR STREETS AND A HIGHWAY RAMP-WAS AN ENORMOUS PUBLIC SUCCESS. THE PARK BENEATH WAS ACTIVATED IN A COMPLETELY NEW WAY. ALL SEASON LONG THE PUBLIC SNAPPED PICTURES, GAZED UP AT THE ARTWORK FROM HAMMOCKS, AND MARVELED AT THE SCULPTURE. ECHELMAN'S SCULPTURE WAS CELEBRATED BY PULITZER PRIZE-WINNING ART CRITIC SEBASTIAN SMEE AS "THE MOST BEAUTIFUL AND AUDACIOUS PIECE OF PUBLIC ART IN BOSTON IN LIVING MEMORY." THE SCULPTURE TRANSFORMED THE CONVERSATION ABOUT PUBLIC ART IN BOSTON; AS BOSTON GLOBE COLUMNIST YVONNE ABRAHAM WROTE, THE PIECE " REFLECTS THE KIND OF COURAGEOUS, FREE-SPIRITED VISION FOR THE CITY THAT MANY HAVE BEEN LONGING FOR FOREVER. THE NEW INSTALLATION MOVED ME TO TEARS, SILENCING IN THE MOMENT ONE OF MY LONGER-RUNNING BELLY-ACHES: THE DEARTH OF PUBLIC ART IN BOSTON; THE UNIFORMITY OF THE ART WE HAVE - STODGY LEGIONS OF BRONZE FIGURES DEPICTING POLITICIANS AND SPORTING OR OTHER HEROES; THE LACK OF AMBITION IN OUR SHARED SPACES. WE'VE HAD SOME GREAT DEPARTURES FROM THAT TRADITION OVER THE YEARS, BUT NONE THIS DRAMATIC AND ACCESSIBLE. CREDIT THE GREENWAY CONSERVANCY FOR THIS." IN ADDITION TO OUR MEDIA SPONSORS-THE BOSTON GLOBE, CBS WBZ, THE IMPROPER BOSTONIAN, WBUR, AND ARTS NEW ENGLAND-COVERAGE EXTENDED TO THE ATLANTIC, ARCHITECTURAL DIGEST, TIME MAGAZINE, CORRIERE DELLA SERA SETTE, FAST COMPANY, INTERIOR DESIGN, AND THE NEW YORK TIMES.2015 ALSO SAW NUMEROUS OTHER INSTALLATIONS WHICH ESTABLISHED THE GREENWAY AS A DESTINATION FOR PUBLIC ART. THE CONSERVANCY LAUNCHED A 12-YEAR CURATION PROJECT BASED ON THE CHINESE ZODIAC THAT BEGAN WITH KYU SEOK OH'S WANDERING SHEEP; THIS ARTWORK, ALONG WITH THE ADDITION OF TABLES, CHAIRS, AND PLANTERS, BROUGHT TO LIFE A VACANT PLAZA IN CHINATOWN. THE CONSERVANCY LAUNCHED NEW ARTS EDUCATION EFFORTS. A VOLUNTEER CORPS OF 19 ART AMBASSADORS PROVIDED TOURS AND STAFFING A "PORTABLE READING LIBRARY" UNDERNEATH THE ECHELMAN. THE CONSERVANCY ALSO HOSTED "COMMUNITY DAYS" FOR THE BOYS & GIRLS CLUBS OF BOSTON, BRINGING HUNDREDS OF CHILDREN TO THE GREENWAY FOR PUBLIC ART EXPLORATION, A CAROUSEL RIDE, FOUNTAIN PLAY, AND A FOOD TRUCK LUNCH. 36344 OUTREACH:THE OUTREACH DEPARTMENT, NEWLY ORGANIZED IN FY15 TO CONSOLIDATE VARIOUS MARKETING, COMMUNICATIONS, COMMUNITY RELATIONS, AND GOVERNMENT AFFAIRS FUNCTIONS, LEADS THE CONSERVANCY'S EXTERNAL MESSAGING EFFORTS. THE TEAM IS IN REGULAR CONTACT WITH THE PUBLIC, COMMUNITY GROUPS, GOVERNMENT OFFICIALS, THE MEDIA, AND OTHER STAKEHOLDERS THROUGH DIRECT OUTREACH, IN-PARK MESSAGING, AND ELECTRONIC COMMUNICATIONS. THE DEPARTMENT ALSO ASSISTS WITH THE CONSERVANCY'S GOVERNMENT PERMITTING EFFORTS. THE DEPARTMENT COORDINATES THE MARKETING OF ALL GREENWAY OFFERINGS AND CONSERVANCY STORIES.METRICS FOR THE CONSERVANCY'S OWNED MEDIA ACCOUNTS WERE ALL UP SIGNIFICANTLY IN FY15. GROWTH WAS CATALYZED BY THE GREENWAY ECHELMAN SCULPTURE COMBINED WITH A RENEWED FOCUS ON COMMUNICATING WITH THE PUBLIC WHEN AND WHERE THEY WERE. TWITTER, INSTAGRAM AND FACEBOOK WERE CUMULATIVELY UP BY MORE THAN 75% IN CY2015. WEB SEARCHES SEEKING INFORMATION ON CONSERVANCY EVENTS AND ACTIVITIES WERE AT THE RECORD LEVELS, WITH MAY THROUGH SEPTEMBER 2015 EACH AMONG THE TOP 7 RECORDED MONTHS SINCE THE CONSERVANCY WAS FOUNDED. THE GREENWAY BLOG AND ENEWSLETTER EACH REACHED NEW HIGHS IN INTERACTIONS AND CLICKS. THE OUTREACH DEPARTMENT SOUGHT, OBTAINED, AND FULFILLED NEARLY A DOZEN MEDIA PARTNERSHIP AGREEMENTS RELATED TO PUBLIC ART INSTALLATIONS IN FY15. THOSE AGREEMENTS PROVIDED ROUGHLY $250,000 IN IN-KIND ADVERTISING OPPORTUNITIES IN EARNED MEDIA OUTLETS.THE DEPARTMENT ALSO ENGAGED A PROFESSIONAL BRANDING FIRM WHO PROVIDED THEIR SERVICES PRO BONO ON MARKETING STRATEGY, DESIGN SERVICES, AND A COMPLETE REBRANDING. THE REBRANDING EFFORT INCLUDED REDESIGNING THE CONSERVANCY'S LOGO, COLORS, AND FONTS. 36344 4799134 1 1 0 0 0 0 0 0 0 1 1 1 0 0 0 1 1 0 0 0 0 0 0 1 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 14 0 46 1 0 0 0 0 0 1 1 0 0 0 0 X 20 20 0 0 1 0 0 1 0 1 1 0 0 1 1 1 1 1 1 1 0 0 MA X X JESSE BRACKENBURY 6172920020 185 KNEELAND STREET BOSTON MA 02111 JESSE BRACKENBURY EXECUTIVE DIRECTOR 55.00 X X 170998 0 24650 GEORGIA MURRAY CHAIR AND DIRECTOR 4.00 X X 0 0 0 ROBERT GORE TREASURER AND DIRECTOR 2.00 X X 0 0 0 CHRISTINE MANFREDI CLERK AND DIRECTOR 2.00 X X 0 0 0 YOUNG PARK VICE CHAIR AND DIRECTOR 2.00 X X 0 0 0 CHRISTOPHER BETKE DIRECTOR 1.00 X 0 0 0 KATHRYN BURTON DIRECTOR 1.00 X 0 0 0 JAMES CHAN DIRECTOR 1.00 X 0 0 0 JANELLE CHAN DIRECTOR 1.00 X 0 0 0 HELEN CHIN SCHLICHTE DIRECTOR 2.00 X 0 0 0 JAMES KALUSTIAN DIRECTOR 1.00 X 0 0 0 BEEDEE LADD DIRECTOR 1.00 X 0 0 0 MARTIN LYNN DIRECTOR LEFT DURING THE TAX YEAR 2.00 X 0 0 0 TIM MORNINGSTAR DIRECTOR 1.00 X 0 0 0 JANE PAPPALARDO DIRECTOR 1.00 X 0 0 0 COLLEEN RICHARDS POWELL DIRECTOR 1.00 X 0 0 0 JOHN PREGMON DIRECTOR 1.00 X 0 0 0 ROBYN REED DIRECTOR 1.00 X 0 0 0 DANIEL SIEGER DIRECTOR 1.00 X 0 0 0 JEROME SMITH DIRECTOR 1.00 X 0 0 0 DANIEL TOSCANO DIRECTOR 1.00 X 0 0 0 CLINTON BENCH DIRECTOR 1.00 X 0 0 0 CHERYL CRONIN DIRECTOR LEFT DURING THE TAX YEAR 1.00 X 0 0 0 MAGGIE FELLNER HUNT CLERK AND DIRECTOR LEFT DURING THE TAX YEAR 1.00 X X 0 0 0 CHRISTOPHER FINCHAM DIRECTOR LEFT DURING THE TAX YEAR 1.00 X 0 0 0 SUSANNE LAVOIE DIRECTOR LEFT DURING THE TAX YEAR 1.00 X 0 0 0 MARTIN SUUBERG DIRECTOR 1.00 X 0 0 0 MAEVE VALLEY-BARTLETTE DIRECTOR LEFT DURING THE TAX YEAR 1.00 X 0 0 0 VIVIEN WU DIRECTOR LEFT DURING THE TAX YEAR 1.00 X 0 0 0 JODI WOLIN DIRECTOR OF DEVELOPMENT 50.00 X 126178 0 7311 STEVEN ANDERSON DIRECTOR OF PARK OPERATIONS 45.00 X 108546 0 17292 LINDA JONASH DIRECTOR OF PLANNING & DES 45.00 X 103248 0 10309 508970 0 59562 4 0 1 0 WORK INC 25 BEACH STREET DORCHESTER MA 02122 BASIC PARK MAINTENANCE 627611 COMMODORE BUILDERS 80 BRIDGE STREET NEWTON MA 02458 CAROUSEL FABRICATORS 141535 GREENWAY CAROUSEL ENTERTAINMENT 201 SOMERVILLE AVE SOMERVILLE MA 02143 CAROUSEL OPERATOR 119170 WINDHAVEN INVESTMENT MANAGEMENT 1 INTERNATIONAL PLACE 33 BOSTON MA 02110 INVESTMENT SERVICES 111733 4 460159 2507106 1784959 4752224 FOOD VENDING INCOME 713110 366362 366362 CAROUSEL REVENUE 722210 178541 178541 MAINTENANCE REVENUE 900099 74078 74078 OPEN MARKET 900099 24690 24690 PROGRAM FEES 900099 20307 20307 663978 564080 564080 10313914 106487 9751237 371329 562677 -264842 297835 297835 30846 460159 138615 -107769 -107769 OTHER INCOME 900099 9519 9519 9519 6179867 673497 0 754146 210001 69300 71401 69300 1705901 1292121 176403 237377 11799 8635 635 2529 212581 179323 13559 19699 171777 126600 20993 24184 19535 18146 169 1220 45598 19400 23359 2839 87861 87861 67657 54866 5121 7670 35011 25761 5497 3753 258396 250959 163 7274 113138 112384 312 442 CONTRACTED SERVICES 1493982 1465332 28650 DIRECT PROGRAM EXPENSE 1193791 1156813 1073 35905 PROFESSIONAL DEVELOPMEN 20327 19494 189 644 5647355 4799134 406735 441486 603993 602193 947947 1392221 113443 418458 31120 10605 22656 118525 4794207 697383 4176687 4096824 9668917 4007066 6389119 10960706 21953882 21606598 354861 732370 354861 732370 X 5757967 5914485 2336284 1454973 13504770 13504770 21599021 20874228 21953882 21606598 532512 -1257305 0 X X 0 1 X 1 0 X 3950445 3916848 5603759 3033686 4752224 21256962 214939 213943 235047 244361 268920 1177210 4165384 4130791 5838806 3278047 5021144 22434172 1022542 21411630 266863 312083 310133 752596 568891 2210566 32198 9519 41717 24686455 1242102 0.86730 0.87580 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 15163053 -198291 732349 14232413 13504770 2265431 607148 15163053 13504770 686381 686381 13504770 13504770 524941 524941 13504770 13527270 -22500 1022991 1022991 13504770 0.94920 0.05080 0 0 4655635 607218 4048417 25569 11645 13924 113003 78520 34483 4096824 TIFF MULTI ASSET FUND 10960706 F 10960706 X 5583380 -1257305 748679 -508626 6092006 87861 87861 6179867 6308173 748679 748679 5559494 87861 87861 5647355 PART V, LINE 4: THE CONSERVANCY ADHERES TO THE UNIFORM PRUDENT MANAGEMENT OF INSTITUTIONAL FUNDS ACT (UPMIFA). THE ASSETS IN ITS PERMANENTLY RESTRICTED ENDOWMENT FUND ARE DONOR-RESTRICTED ASSETS UNTIL APPROPRIATED ACCORDING TO THE DONOR STIPULATION FOR EXPENDITURE BY THE CONSERVANCY. THE CONSERVANCY HAS ADOPTED AN INVESTMENT AND SPENDING POLICY FOR ITS ENDOWMENT ASSETS AND FOR ANY BOARD DESIGNATED NET-ASSETS THAT IS DESIGNED TO PRESERVE CAPITAL THROUGH RISK MANAGEMENT WHILE PROVIDING A LEVEL OF SUPPORT FOR THE CONSERVANCY AND ITS PROGRAMS. PART X, LINE 2: THE CONSERVANCY ACCOUNTS FOR UNCERTAINTY IN INCOME TAXES IN ACCORDANCE WITH ASC TOPIC, INCOME TAXES. THIS STANDARD CLARIFIES THE ACCOUNTING FOR UNCERTAINTY IN TAX POSITIONS AND PRESCRIBES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE FINANCIAL STATEMENTS REGARDING A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. THE CONSERVANCY HAS DETERMINED THAT THERE ARE NO UNCERTAIN TAX POSITIONS WHICH QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS AT DECEMBER 31, 2015. THE CONSERVANCY'S INFORMATION RETURNS ARE SUBJECT TO EXAMINATION BY THE FEDERAL AND STATE JURISDICTIONS AND GENERALLY REMAIN OPEN FOR THE MOST RECENT THREE YEARS. X X X X X X 1 ALEX ROGERS PITTMAN 16 MILES STREET ROXBURY MA 02119 GRANT WRITING 0 1373000 25755 1347245 1373000 25755 1347245 MA GREENWAY GALA 466635 438555 28080 68520 40445 1175 13429 GLOW IN THE PARK 24370 21604 2766 7350 4500 1075 2121 491005 460159 30846 75870 44945 2250 15550 138615 -107769 X X X X X 0 0 0 0 0 0 0 0 0 JESSE BRACKENBURY EXECUTIVE DIRECTOR 170998 0 0 0 0 0 5267 0 19383 0 195648 0 0 0 PART I, LINE 4 SEE ATTACHED SCHEDULE O FOR DESCRIPTION OF COMPENSATION REVIEW PROCEDURES FORM 990, PART VI, SECTION A, LINE 4 THE BYLAW CHANGES CONCERN THE FINANCE, AUDIT AND RISK MANAGEMENT COMMITTEE, WHICH CHANGED FROM 9 TO AT LEAST 7 MEMBERS. THE COMMITTEE ALSO HAS THE ABILITY TO SEEK ADVICE FROM OTHER PERSONS WHO SERVE IN NON-VOTING ADVISORY CAPACITIES. FORM 990, PART VI, SECTION A, LINE 7A PER COMMONWEALTH LAW, AND THE ACTS OF 2008, CERTAIN MEMBERS OF THE BOARD OF DIRECTORS ARE APPOINTED BY ELECTED OFFICIALS OR BY GOVERNMENT AGENCIES. FORM 990, PART VI, SECTION B, LINE 11 AFTER INTERNAL REVIEW BY THE CONSERVANCY'S FINANCE DEPARTMENT AS WELL AS BY ITS EXECUTIVE DIRECTOR, A DRAFT OF THE FORM 990 IS DELIVERED TO THE FINANCE, AUDIT, AND RISK MANAGEMENT COMMITTEE (FARMC) OF THE BOARD OF DIRECTORS FOR ITS REVIEW AND COMMENT. THE FARMC MEETS WITH THE CONSERVANCY'S INDEPENDENT ACCOUNTING FIRM TO REVIEW ANY QUESTIONS IT MAY HAVE. ONCE THE FARMC APPROVES THE DRAFT FORM 990, THE INDEPENDENT AUDITING FIRM PROVIDES A FINAL VERSION FOR REVIEW BY THE FULL BOARD PRIOR TO THE RETURN BEING FILED. FORM 990, PART VI, SECTION B, LINE 12C THE CONSERVANCY'S BOARD OF DIRECTORS SIGN THE CONFLICT OF INTEREST POLICY YEARLY. DISCLOSURES ARE FILED WITH THE CONSERVANCY'S FINANCE, AUDIT AND RISK MANAGEMENT COMMITTEE WHICH REVIEWS THE FILINGS AND REPORTS TO THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 15A IN 2014 AND IN 2015, AN AD HOC BOARD WORKING GROUP CONSIDERED FORM 990 EXECUTIVE DIRECTOR COMPENSATION FROM COMPARABLE ORGANIZATIONS TO DETERMINE THE EXECUTIVE DIRECTOR'S COMPENSATION. FORM 990, PART VI, SECTION C, LINE 19 THE CONSERVANCY'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, FORM 990, FORM PC AND AUDITED FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST AND POSTED ON THE CONSERVANCY'S WEBSITE - WWW.ROSEKENNEDYGREENWAY.ORG. FORM 990, PART VI, SECTION B, LINE 15B: THE CONSERVANCY DOES NOT HAVE ANY OTHER OFFICERS OR KEY EMPLOYEES. FORM 990, PART XII, LINE 2C: THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.