2016-03-15T00:00:00-05:00 2015-06-30 420714325 RSM US LLP 1 S Wacker Drive STE 800 Chicago IL 60606 990 2014-07-01 362130315 American Marketing Association AMER 3125429000 130 E Randolph No 22 Fl Chicago IL 60601 Russ Klein CEO 3125429000 2016-03-17 1 Wayne Harder P00294296 3126343400 2014 2016-08-17 19:52:53Z X Russell B Klein 130 E Randolph No 22 Fl Chicago IL 60601 21289550 0 X www.ama.org X 1951 IL The American Marketing Association (AMA) is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.Our principle role is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe. 14 14 78 1250 1173785 -204502 23577 61302 16347376 16608279 239401 125501 773027 640874 17383381 17435956 132459 85941 0 0 6370101 7878909 0 0 0 10200912 11507941 16703472 19472791 679909 -2036835 12424823 11389329 4054190 5013642 8370633 6375687 X The American Marketing Association (AMA) is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.Our principle role is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe. 0 0 8273387 50000 8485401 Experience: The AMA is a membership organization that provides a learning and professional development experience for over 30,000 members who work, teach and study the field of marketing throughout the world. The AMA member experience includes access to a variety of benefits, including prize winning academic journals and marketing magazines, educational resources & tools, a massive network of marketing professionals, thought leadership and best and next practices in the field of marketing. The AMA experience also include access to over 14 annual marketing conferences and a variety of training events in person and online that address key issues and challenges in the marketing profession. 3299104 35941 1994699 Alliances: AMA partners with a variety of organizations and companies throughout the year to deliver opportunities to build exposure, generate leads and network with leading marketers. The AMA Alliance team can put together an integrated package tailored organizations specific marketing goals. 2772086 5452542 Content: AMA content as an umbrella term that includes conferences, speakers, and other in-person events, webcasts, podcasts. This also includes Marketing News, the AMA's flagship publication, as well as the AMA's portfolio of journals including the industry-leading Journal of Marketing and Journal of Marketing Research, and original articles and contributed articles developed by an in-house publishing group for a full complement of award-winning magazines and e-newsletters, among other resources; as well as AMA or AMA Sponsor branded content. Sponsorship and Other Program Services 14344577 1 0 0 0 0 0 0 0 0 1 1 1 0 0 1 1 1 0 0 1 1 1 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 93 0 1 78 1 1 1 0 0 0 0 0 0 0 0 0 X 14 14 0 0 0 0 1 1 0 1 1 0 1 1 1 1 1 1 1 1 1 0 0 IL X Elizabeth Taylor 3125429060 130 E Randolph St 22nd Floor Chicago IL 60601 Rick Dow Past Chairperson 5.00 X X 0 0 0 Bill Cron Chairperson, AMA Foundation 5.00 X X 0 0 0 Ric Sweeney Chairperson 5.00 X X 0 0 0 Rob Malcolm Chairperson-Elect 5.00 X X 0 0 0 Valarie Zeithaml VP of Finance/Secretary 5.00 X X 0 0 0 Myles Bristowe At-Large Board Member 5.00 X 0 0 0 Lisa Gudding At-Large Board Member 5.00 X 0 0 0 Roger Kerin At-Large Board Member 5.00 X 0 0 0 Rebecca Messina At-Large Board Member 5.00 X 0 0 0 Eric T Bradlow At-Large Board Member 5.00 X 0 0 0 Mary Garrett At-Large Board Member 5.00 X 0 0 0 Angela Lee At-Large Board Member 5.00 X 0 0 0 Scott Monty At-Large Board Member 5.00 X 0 0 0 Beth Walker At-Large Board Member 5.00 X 0 0 0 Dennis Dunlap Exiting CEO 40.00 X 472153 0 26998 Russell B Klein CEO/Ex-Officio Board Member 40.00 X 206951 0 24683 Elizabeth Taylor CFO/COO 40.00 X 181075 0 22611 Carol Arnold Chief Professional Dvlp. Officer 40.00 X 155312 0 10594 Nancy Costopulos Chief Marketing Officer 40.00 X 178085 0 26976 Bob Panger Chief Technology Officer 40.00 X 191924 0 27847 Marisa McCarren International Director 40.00 X 144768 0 14029 Lisa Taylor Marketing Director 40.00 X 105057 0 15819 1635325 0 169557 8 0 1 0 Protiviti Inc 12269 Collections Center Chicago IL 60693 IT Services 270566 Walsworth Publishing Company PO Box 310287 Des Moines IA 503310287 Printing/Publishing 165078 Riverpoint Solutions Group 2200 E Devon Ave Ste 385 Des Plaines IL 60018 Data Analysis System 154606 Nixon Peabody 70 W Madison Street Chicago IL 606024224 Legal Services 122697 Andrew Gorman 1832 Deerhaven Drive Crystal Lake IL 60014 Product Development 122048 8 61302 61302 Periodicals & Subscriptions 541800 5526502 5452542 73960 Conferences & Exhibits 541800 5156168 5156168 Membership Dues 900099 3329233 3329233 Corporate Sponsorship 541800 2180481 1994699 185782 Online Recruiting 900099 415895 415895 16608279 211609 211609 2234 2234 3767486 3853594 -86108 -86108 -86108 Periodical Advertising 541800 498148 498148 140492 140492 638640 17435956 15932642 1173785 268227 35941 35941 50000 50000 1037592 1037592 5595463 4311770 1283693 215836 177193 38643 608598 518546 90052 421420 300919 120501 190196 190196 136219 136219 30654 30654 1540520 974836 565684 440234 415582 24652 2428061 2248223 179838 859980 458941 401039 1553741 1165306 388435 817866 634534 183332 2401003 2343798 57205 5721 5721 584442 396940 187502 59527 48479 11048 Special Projects 207178 207178 Equipment Rental 94029 8452 85577 Dues and Subcriptions 68782 3364 65418 Training 48987 6278 42709 40801 38297 2504 19472791 14344577 5128214 0 1461192 1382788 84223 52525 1321260 1472919 4096 0 294378 201027 3428762 1575812 1774771 1852950 6689689 5601926 705242 729741 89972 95453 12424823 11389329 1099992 2016746 2811714 2885164 142484 111732 4054190 5013642 X 6100311 4059803 1168267 1213829 1102055 1102055 8370633 6375687 12424823 11389329 -2036835 41889 0 X 0 1 X 1 0 X 56753 23577 61302 141632 13093910 13677559 15114155 15729553 15932642 73547819 13093910 13677559 15170908 15753130 15993944 73689451 0 0 0 73689451 113458 130976 155016 214794 213843 828087 113458 130976 155016 214794 213843 828087 22132 22132 119308 165918 167195 140492 592913 13207368 13949975 15491842 16135119 16348279 75132583 0.98080 0.98190 0.01100 0.01010 X 1771446 56346 52719 1775073 1555806 1000 290889 76249 1771446 50000 1385903 146677 26774 1555806 50000 50000 50000 50000 0.62090 0.37910 0 0 57380 32528 24852 533921 335902 198019 2837461 1207382 1630079 1852950 Alternative Investments 729741 F 729741 Capital Lease Obligations 34361 Due to Chapters 77371 111732 X 17447191 41889 41889 17405302 30654 30654 17435956 19442137 0 19442137 30654 30654 19472791 Part V, Line 4: The endowment funds are used for scholarships or awards related to marketing professionals. Part X, Line 2: The accounting standard on accounting for uncertainty in income taxes addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements. Under this guidance, the Association may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. Examples of tax positions include the tax-exempt status of the Association, and various positions related to the potential sources of unrelated business taxable income (UBIT). The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit that has a greater than 50 percent likelihood of being realized upon ultimate settlement. There were no unrecognized tax benefits identified or recorded as liabilities during the reporting periods presented herein. The Association files Forms 990 in the U.S. federal jurisdiction and the State of Illinois. The Association is generally no longer subject to examination by the Internal Revenue Service for years before 2012. 1 East Asia and the Pacific 0 0 Program Services Management firm maintains China website, marketing, relations with Training Center for the State Administration of Foreign Experts Affairs (TCSAFEA) certification program, collect fees, manage events plus travel by US staff and volunteers to Asia 400838 Europe 0 0 Program Services Sheth Doctoral Consortitum 108300 Europe 0 0 Grant to Organization in Region 50000 0 0 0 0 0 0 559138 0 559138 Europe Sheth Foundation Consortium 50000 Wire 1 0 0 0 0 0 0 0 1 Ebsco Schoalars 39 35941 Part I, Line 2: Grantees have to sign a statement acknowledging the grant purpose before receiving the funds. X 1 1 X X X 0 0 0 1 0 0 0 0 0 Dennis Dunlap Exiting CEO 402340 0 64750 0 5063 0 15226 0 11772 0 499151 0 0 0 Russell B Klein CEO/Ex-Officio Board Member 206356 0 0 0 595 0 15226 0 9457 0 231634 0 0 0 Elizabeth Taylor CFO/COO 152484 0 27000 0 1591 0 10290 0 12321 0 203686 0 0 0 Carol Arnold Chief Professional Dvlp. Officer 130435 0 23600 0 1277 0 8508 0 2086 0 165906 0 0 0 Nancy Costopulos Chief Marketing Officer 153429 0 23000 0 1656 0 10076 0 16900 0 205061 0 0 0 Bob Panger Chief Technology Officer 164151 0 26000 0 1773 0 11037 0 16810 0 219771 0 0 0 Marisa McCarren International Director 121924 0 21000 0 1844 0 7731 0 6298 0 158797 0 0 0 Part I, Line 1a Dennis Dunlap received the following taxable benefit: Health club dues - $2,160 Russell B. Klein received the following taxable benefit: Health club dues - $4,500 Part I, Line 5 A portion of the Executive Team's annual bonuses are contingent upon the organization meeting the annual revenue budget. Form 990, Part VI, Section A, line 6 The organization has members. Membership shall be divided into voting and non-voting categories- Voting Members: -Professional. Available to all individuals in the field of marketing. -Young Professional. Available for 3 years immediately following completion of undergraduate degree. -Doctoral. For individuals currently enrolled in a doctoral program. Limited to 5 years. Non-voting Members: -Collegiate. For undergraduate students not currently in a full-time professional position. Limited to 5 years. Form 990, Part VI, Section A, line 7a The voting members' right to vote is specifically limited to elections of officers and directors, and no other matter. Form 990, Part VI, Section B, line 11 The IRS Form 990 was shown to the Executive Committee of the Board for review and approval. In addition, the Form 990 was made available to the full board prior to submission with the IRS. Form 990, Part VI, Section B, line 12c The AMA has each Board Member and key employee sign a conflict of interest statement to disclose any possible conflict of interest. The CFO/COO monitors the conflict of interest policy. If there is a conflict, the person is asked to recuse themselves from any decision that might present a conflict. Form 990, Part VI, Section B, line 15a Executive compensation is determined by submitting compensation study documents (from PRM, American Research Company, and Association Forum) to the Compensation Committee which is the Office of the Chairman of the Board. After conducting the CEO's performance appraisal for the year, the Office of the Chairman of the Board determines the percentage increase, if any, and forwards the information to the AMA's CFO. The board approves the compensation as a part of the budget process. Form 990, Part VI, Section C, line 19 The AMA makes a copy of the governing documents, conflict of interest policy and the financial statements available for the same period of disclosure as set forth in IRC Section 6104(d).