2025-11-17T19:41:09-06:00 2024-12-31 461650917 e2E LLC 519 SW Boulevard Kansas City MO 64108 990 2024-01-01 871895699 Check My Ads Institute CHEC 6282191010 1802 Vernon St NW PMB 500 Washington DC 20009 Claire Atkin CEO/Co-Founder 6282191010 2025-11-10 1 1 Nancy McCullough P01567257 8162894274 2024 2025-03-06 01:10:19Z Claire Atkin 1802 Vernon St NW PMM 500 Washington DC 20009 1461222 0 X www.checkmyads.org X Public charity 2021 DE Check My Ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of Fortune 500 advertisers, agency representatives, and adtech executives, government officials, and the general public. 6 4 12 0 0 0 2159795 1457471 0 575 0 3176 0 0 2159795 1461222 0 0 0 0 1024025 1311984 0 0 266722 698129 743162 1722154 2055146 437641 -593924 1183011 600190 16231 27334 1166780 572856 X Check My Ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of Fortune 500 advertisers, agency representatives, and adtech executives, government officials, and the general public. 0 0 505402 Conducting research to identify and diagnose challenges that harm advertisers,publishers and the general public, investigating the supply chain to combat opacity in the adtech ecosystem, and uncovering unlawful or dangerous data practices. 505401 Working with civil society peers and policymakers, leading and contributing to working groups, and bringing together thought leaders across industry, academia, and civil society to push the digital advertising industry toward transparent and accountable business practices. 433201 Educating the public and the advertising industry about supply chain business practices, and the lack of transparency within the industry. 1444004 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 18 0 1 12 1 0 0 0 0 0 0 0 0 0 0 X 6 4 0 0 0 0 0 0 0 1 1 0 0 1 1 1 0 1 1 1 0 0 AL AR CA CT FL GA HI IL KS KY MA MD MI MN MS NC NH NJ NM NY OR PA RI SC TN UT VA WI WV AK DC ME NV OH OK WA X Barbara Sprute 6282191010 1802 Vernon St NW PMB 500 Washington DC 20009 Dr Joan Donovan Board Member 0.00 X 0 0 0 David Carroll Board Member 0.00 X 0 0 0 Zachary Edwards Board Member 0.00 X 0 0 0 Sabrina Hersi Issa Board Member 0.00 X 0 0 0 Claire Atkin CEO/Co-Founder 5.00 X 0 0 0 Nandini Jammi Chief Strategy Officer 5.00 X 0 0 0 Claire Atkin CEO/Co-Founder 40.00 X 149971 0 6590 Nandini Jammi Chief Strategy Officer 40.00 X 143593 0 6454 293564 0 13044 6 0 1 0 0 1457471 1457471 Sale of Product 900099 575 575 575 3176 3176 1461222 575 0 3176 X 1213959 833566 159328 221065 98025 67103 12449 18473 44473 200 44273 52929 52929 265361 250153 15208 159366 159154 212 17455 17455 70981 70981 7968 5394 2574 67703 25500 33013 9190 Team Building 28578 28578 Bank Fees & Service Cha 7922 2293 5629 Office Supplies 6303 5502 801 Registration & Fees 5458 80 5378 8665 6623 2042 2055146 1444004 344420 266722 449183 414356 680000 160065 53828 25769 1183011 600190 1400 4127 14831 23207 16231 27334 X 486780 472856 680000 100000 1166780 572856 1183011 600190 -593924 0 X 0 1 X 0 0 X 1702913 2159795 757471 4620179 1702913 2159795 757471 4620179 1401943 3218236 3176 3176 4623355 X Schedule A, Part VI, List of Unusual Grants: Description: Cash Date: 12/31/24 Amount: 700000. Part VI, Line 1 Name: Fidelity Charitable Date of Donation: 12/31/2024 Amount of Donation: $700,000 Description: Cash RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 Ramp card 1696 Wages payable 9619 Accrued expenses 11892 23207 1461222 0 1461222 0 1461222 2055146 0 2055146 0 2055146 X X X 0 0 0 0 0 0 0 0 0 Claire Atkin CEO/Co-Founder 149971 0 0 0 0 0 0 0 6590 0 156561 0 0 0 Nandini Jammi Chief Strategy Officer 143593 0 0 0 0 0 0 0 6454 0 150047 0 0 0 Form 990, Part VI, Section B, line 11b Form 990 prepared by outside accountant and board reviews. Form 990, Part VI, Section B, line 15a Compensation reviewed with comparablility data. Form 990, Part VI, Section C, line 18 Available upon request. Form 990, Part VI, Section C, line 19 Organization does not make governing documents, conflict of interest policy, or financial statements available to the public. Form 990, Part IX, line 11g Other Professional Fees: Program service expenses 244,623. Management and general expenses 0. Fundraising expenses 0. Total expenses 244,623. Communications: Program service expenses 5,530. Management and general expenses 0. Fundraising expenses 0. Total expenses 5,530. Fundraising Events: Program service expenses 0. Management and general expenses 0. Fundraising expenses 15,208. Total expenses 15,208.