2016-11-15T10:05:25-06:00 2015-12-31 946214841 Armanino LLP 12657 Alcosta Blvd Ste 500 San Ramon CA 945834600 990 2015-01-01 010974537 Bring Change 2 Mind BRIN 4158148845 155 Sansome Street No 530 San Francisco CA 94104 Pamela Harrington Executive Director 4158148845 2016-11-14 1 John Panetta P00365375 9257902600 2015 2017-02-10 21:41:12Z Pamela Harrington 155 Sansome Street No 530 San Francisco CA 94104 1564389 0 X www.bringchange2mind.org X 2010 CA TO END THE STIGMA AND DISCRIMINATION SURROUNDING MENTAL ILLNESS THROUGH EDUCATION. 11 11 3 20 0 0 1075906 1437937 0 0 89 -5911 -110264 -138439 965731 1293587 0 0 0 0 238488 287999 0 0 53721 378887 888164 617375 1176163 348356 117424 1606513 1672123 56912 5098 1549601 1667025 X BC2M'S MISSION IS TO END THE STIGMA AND DISCRIMINATION SURROUNDING MENTAL ILLNESS THROUGH WIDELY DISTRIBUTED PUBLIC EDUCATION MATERIALS AND PROGRAMS BASED ON THE LATEST SCIENTIFIC INSIGHTS AND MEASURED FOR EFFECTIVENESS. 0 0 481465 Bring Change 2 Mind (BC2M) is a national organization working to end the stigma and discrimination surrounding mental illness through widely distributed public education materials and programs based on the latest scientific insights and measured for effectiveness. Additionally, BC2M acts as a portal to a broad coalition of organizations that provide services, screening, information, support, and treatment of mental illness. This overall mission constitutes BC2M's primary program, and as such, the majority of expenses and revenues relate to BC2M's efforts surrounding this mission. BC2M is normalizing the conversation around mental health to ensure that people worldwide feel supported and encouraged in their journey to wellness. BC2M is saving lives. 215458 PUBLIC SERVICE ANNOUNCEMENTS (PSA) - BC2M DESIGNS, DEVELOPS, AND PRODUCES PSAS THAT ARE BROADCAST THROUGHOUT MEDIA. SINCE ITS ESTABLISHMENT, BC2M'S PSA CAMPAIGNS HAVE PROVEN TO BE AN EFFECTIVE OUTREACH METHOD AND EDUCATIONAL TOOL. MORE THAN ONE BILLION PEOPLE HAVE SEEN BC2M'S FIRST PSA, WHICH WAS DIRECTED BY RON HOWARD IN NEW YORK'S GRAND CENTRAL STATION. THE SECOND PSA, SCHIZO, HAS BEEN SEEN BY MORE THAN 730 MILLION PEOPLE THROUGH CINEMA, TELEVISION, RADIO, DIGITAL, PRINT, AND OUT-OF-HOME PLACEMENT. BC2M'S THIRD PSA, #STRONGERTHANSTIGMA, WAS RELEASED IN PARTNERSHIP WITH NFL PLAYER BRANDON MARSHALL'S FOUNDATION, PROJECT 375, AND FOCUSES ON THE UNIQUE CHALLENGES THAT MEN FACE WHEN DISCUSSING MENTAL HEALTH. THIS CAMPAIGN FEATURES FOUR INSPIRATIONAL MEN FROM PROFESSIONAL SPORTS, TELEVISION, AND THE MUSIC INDUSTRY, WHO HAVE EACH MADE MENTAL HEALTH ADVOCACY A PART OF THEIR PLATFORM. BC2M IS CURRENTLY WORKING ON A FOURTH PSA THAT WILL CREATE A SPACE FOR MILLENNIALS AND GENZS TO CREATE AND SHARE THEIR OWN EXPERIENCES WITH MENTAL HEALTH. 219230 College Toolkit: The College Toolkit Project (CTP) is a program established at Indiana University. The intent is to develop a systematic program aimed at reducing the stigma of mental health. The CTP is a 4-year intervention and assessment research project whose goal is to develop, pilot-test, and evaluate the efficacy of anti-stigma program materials. This program will subsequently be packaged as The College Toolbox and distributed for use by BC2M, free of charge, to colleges and universities. 92953 70973 SOCIAL MEDIA: BC2M HAS CREATED WELCOMING AND INFORMATIVE ONLINE SPACES THROUGH ITS WEBSITE AND SOCIAL MEDIA PLATFORMS WHERE ITS COMMUNITY IS ABLE TO SHARE, LEARN, AND CONNECT. TO DATE, BC2M HAS NEARLY 80,000 FACEBOOK LIKES, 30,000 TWITTER FOLLOWERS, 600,000 YOUTUBE VIEWS, AND OVER A MILLION WEBSITE VISITS.LETS BC2M: LETS IS A NEW PROGRAM THAT BEGAN LATE IN 2014. IT IS A YOUTH-DIRECTED HIGH SCHOOL PROGRAM THAT UTILIZES ACTIVE-PARTICIPATION CLUBS AS A MEANS OF FIGHTING STIGMA. IT STRIVES TO CHANGE THE CONVERSATION ABOUT MENTAL HEALTH WITHIN HIGH SCHOOLS. A PILOT PROGRAM IN NORTHERN CALIFORNIA HIGH SCHOOLS WILL BEGIN IN 2015.OTHER PROGRAMS: ADDITIONALLY, BC2M ACTS AS A PORTAL TO A BROAD COALITION OF ORGANIZATIONS THAT PROVIDE SERVICES, SCREENING, INFORMATION, SUPPORT, AND TREATMENT OF MENTAL ILLNESS. AS ONE OF THE NATION'S LEADING ANTI-STIGMA ORGANIZATIONS, BC2M HAS DEVELOPED A RESPECTED ROLE WITHIN THE SCIENTIFIC COMMUNITY. AN INTEGRAL COMPONENT OF THIS IS BC2M'S SCIENTIFIC ADVISORY COUNCIL, WHICH IS COMPRISED OF AN ACCLAIMED TEAM OF EXPERTS IN THE FIELDS OF STIGMA AND DISCRIMINATION ASSOCIATED WITH MENTAL ILLNESS. BC2M IS A FOUNDING MEMBER OF THE GLOBAL ALLIANCE AGAINST STIGMA. THE ALLIANCE SERVES AS AN INTERNATIONAL CLEARINGHOUSE FOR KNOWLEDGE AND BEST PRACTICES, RESOURCES AND STRATEGIES, AND A PLATFORM TO EXCHANGE INFORMATION ON EFFECTIVE PROGRAMS IN STIGMA REDUCTION. BC2M WAS A LEADING PARTICIPANT AT THE 2013 WHITE HOUSE CONFERENCE ON MENTAL HEALTH, AND ASSISTED THE ADMINISTRATION'S EFFORT TO LAUNCH A NATIONAL CONVERSATION TO INCREASE UNDERSTANDING AND AWARENESS ABOUT MENTAL HEALTH ISSUES. 92953 70973 1009106 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 10 0 1 3 1 0 0 0 0 0 0 0 0 0 0 X 11 11 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 1 0 1 0 0 CA X PAMELA HARRINGTON 4158148845 155 Sansome Street Suite 530 San Francisco CA 94101 David Watson Chairman 1.00 X X 0 0 0 Leslye Goldberg Secretary 1.00 X X 0 0 0 Kim Jabal Treasurer 1.00 X X 0 0 0 Glenn Close Founder, Emeritus 1.00 X 0 0 0 Craig Woerz Board Member 1.00 X 0 0 0 Harris Schwartzberg Board Member 1.00 X 0 0 0 Julissa Reynoso Board Member 1.00 X 0 0 0 David Barlow Board Member 1.00 X 0 0 0 Meredith Ackley Board Member 1.00 X 0 0 0 Stacy Brimhall Board Member 1.00 X 0 0 0 Kathryn Ramstad Board Member 1.00 X 0 0 0 Pamela Harrington Executive Director 40.00 X 150000 0 16764 150000 0 16764 1 0 1 0 Endeavor Films 255 West 94th St 21B New York NY 10025 Filming - PSA 138750 1 1156882 281055 54881 1437937 1035 1035 99417 106363 -6946 -6946 -6946 26000 1156882 164439 -138439 -138439 1293587 0 0 -144350 X 165938 138700 7181 20057 86216 67904 5804 12508 18613 18613 17232 14403 746 2083 55247 55247 141440 112540 28900 43098 43098 20919 9225 482 11212 9485 8856 629 30460 25460 1318 3682 23693 16312 7381 10270 8584 445 1241 19100 15964 827 2309 Public Awareness Campai 527640 527640 Miscellaneous 3617 3617 Meals & Entertainment 3195 1807 1388 1176163 1009106 113336 53721 822047 723642 273199 257257 178421 530000 256411 138655 8825 5645 2732 3180 51481 22222 13889 0 5500 1606513 1672123 56912 5098 56912 5098 X 1358900 1667025 190701 0 1549601 1667025 1606513 1672123 117424 0 X X 0 1 X 1 0 X 341814 405473 1612084 1075906 1437937 4873214 341814 405473 1612084 1075906 1437937 4873214 1006663 3866551 232 129 112 449 1035 1957 10320 33200 21 43541 4918712 0.78610 0.78850 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 8825 5645 3180 3180 X 6794619 5501032 5501032 1293587 0 1293587 6677195 5501032 5501032 1176163 0 1176163 Part X, Line 2: THE ORGANIZATION IS A QUALIFIED ORGANIZATION EXEMPT FROM FEDERAL AND CALIFORNIA INCOME TAXES UNDER THE PROVISIONS OF SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE (IRC) AND 23701(D) OF THE STATE OF CALIFORNIA REVENUE CODE. AS SUCH, THE ORGANIZATION QUALIFIES FOR THE MAXIMUM CHARITABLE CONTRIBUTION DEDUCTION BY DONORS. THE ORGANIZATION HAS EVALUATED ITS CURRENT TAX POSITIONS AND HAS CONCLUDED THAT AS OF DECEMBER 31, 2015, THE ORGANIZATION DOES NOT HAVE ANY SIGNIFICANT UNCERTAIN TAX POSITIONS FOR WHICH A RESERVE WOULD BE NECESSARY. THE ORGANIZATION FILES U.S. FEDERAL AND STATE RETURNS, AND IS GENERALLY NO LONGER SUBJECT TO TAX EXAMINATIONS FOR YEARS PRIOR TO 2011 AND 2010, RESPECTIVELY. Event/Gala 1182882 1156882 26000 45047 32964 9761 76667 1182882 1156882 26000 45047 32964 9761 76667 164439 -138439 X X X 0 0 0 0 0 0 0 0 0 Pamela Harrington Executive Director 150000 0 0 0 0 0 0 0 16764 0 166764 0 0 0 X 2 54881 FMV 0 0 0 Part I, Column (b): 2 represents the number of contributors and not the number of contributions. Form 990, Part VI, Section B, line 11 The return preparer sends a copy of Form 990 to the Executive Director of BC2M. Both the Executive Director and the Controller review Form 990. Form 990, Part VI, Section B, line 12c Annually, Board members receive a copy of the Conflict of Interest Policy. The Policy is reviewed as a group, and each member then signs their copy of the document for the records. Form 990, Part VI, Section B, line 15a An executive search and recruiting firm assisted in the selection of the executive director and in establishing a salary that was consistent and comparable to the industry. Comparability data, expert advice and Board approval were used in establishing an appropriate salary. The Organization has no other paid officers or key employees at this time. Form 990, Part VI, Section C, line 19 Governing documents, conflict of interest policy and financial information are available to the public upon request. Form 990, Part IX, line 11g Design Consultant Fees: Program service expenses 70,900. Management and general expenses 19,600. Fundraising expenses 0. Total expenses 90,500. Social Media Consultants: Program service expenses 9,300. Management and general expenses 0. Fundraising expenses 0. Total expenses 9,300. Other Professional Fees: Program service expenses 32,340. Management and general expenses 9,300. Fundraising expenses 0. Total expenses 41,640. Form 990, Part XII, Line 2c: The process has not changed since the prior year.