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        <ServicesDesc>EVENT STAFFING SERVICES</ServicesDesc>
        <CompensationAmt>697954</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>ON EVENT SERVICES LLC</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>1327 NORTHBROOK PKWY</AddressLine1Txt>
            <CityNm>SUWANEE</CityNm>
            <StateAbbreviationCd>GA</StateAbbreviationCd>
            <ZIPCd>30024</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>EVENT PRODUCTION/STAGING SERVICES</ServicesDesc>
        <CompensationAmt>358319</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>PROOF OF THE PUDDING</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>6400 SUGARLOAF PKWY</AddressLine1Txt>
            <CityNm>DULUTH</CityNm>
            <StateAbbreviationCd>GA</StateAbbreviationCd>
            <ZIPCd>30136</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>CATERING SERVICES</ServicesDesc>
        <CompensationAmt>349371</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>AVISPL</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>6301 BENJAMIN ROAD STE 101</AddressLine1Txt>
            <CityNm>TAMPA</CityNm>
            <StateAbbreviationCd>FL</StateAbbreviationCd>
            <ZIPCd>33634</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>AUDIO/VISUAL SERVICES</ServicesDesc>
        <CompensationAmt>254171</CompensationAmt>
      </ContractorCompensationGrp>
      <CntrctRcvdGreaterThan100KCnt>10</CntrctRcvdGreaterThan100KCnt>
      <GovernmentGrantsAmt>3225320</GovernmentGrantsAmt>
      <TotalContributionsAmt>3225320</TotalContributionsAmt>
      <ProgramServiceRevenueGrp>
        <Desc>RENTAL INCOME</Desc>
        <BusinessCd>531120</BusinessCd>
        <TotalRevenueColumnAmt>3921185</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>3921185</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>CATERING</Desc>
        <BusinessCd>531120</BusinessCd>
        <TotalRevenueColumnAmt>1654592</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>1654592</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>SERVICE INCOME</Desc>
        <BusinessCd>531120</BusinessCd>
        <TotalRevenueColumnAmt>1040790</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>1040790</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>CORPORATE SPONSORSHIPS</Desc>
        <BusinessCd>531120</BusinessCd>
        <TotalRevenueColumnAmt>895191</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>895191</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>A/V RENTALS</Desc>
        <BusinessCd>531120</BusinessCd>
        <TotalRevenueColumnAmt>804754</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>804754</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <TotalOthProgramServiceRevGrp>
        <TotalRevenueColumnAmt>4072774</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>4072774</RelatedOrExemptFuncIncomeAmt>
      </TotalOthProgramServiceRevGrp>
      <TotalProgramServiceRevenueAmt>12389286</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>4618</TotalRevenueColumnAmt>
        <ExclusionAmt>4618</ExclusionAmt>
      </InvestmentIncomeGrp>
      <LessCostOthBasisSalesExpnssGrp>
        <OtherAmt>285</OtherAmt>
      </LessCostOthBasisSalesExpnssGrp>
      <GainOrLossGrp>
        <OtherAmt>-285</OtherAmt>
      </GainOrLossGrp>
      <NetGainOrLossInvestmentsGrp>
        <TotalRevenueColumnAmt>-285</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>-285</RelatedOrExemptFuncIncomeAmt>
      </NetGainOrLossInvestmentsGrp>
      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>15618939</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>12389001</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>4618</ExclusionAmt>
      </TotalRevenueGrp>
      <InfoInScheduleOPartIXInd>X</InfoInScheduleOPartIXInd>
      <CompCurrentOfcrDirectorsGrp>
        <TotalAmt>910477</TotalAmt>
        <ProgramServicesAmt>819429</ProgramServicesAmt>
        <ManagementAndGeneralAmt>91048</ManagementAndGeneralAmt>
      </CompCurrentOfcrDirectorsGrp>
      <OtherSalariesAndWagesGrp>
        <TotalAmt>3435381</TotalAmt>
        <ProgramServicesAmt>3091843</ProgramServicesAmt>
        <ManagementAndGeneralAmt>343538</ManagementAndGeneralAmt>
      </OtherSalariesAndWagesGrp>
      <PensionPlanContributionsGrp>
        <TotalAmt>102983</TotalAmt>
        <ProgramServicesAmt>92685</ProgramServicesAmt>
        <ManagementAndGeneralAmt>10298</ManagementAndGeneralAmt>
      </PensionPlanContributionsGrp>
      <OtherEmployeeBenefitsGrp>
        <TotalAmt>886669</TotalAmt>
        <ProgramServicesAmt>798002</ProgramServicesAmt>
        <ManagementAndGeneralAmt>88667</ManagementAndGeneralAmt>
      </OtherEmployeeBenefitsGrp>
      <PayrollTaxesGrp>
        <TotalAmt>287504</TotalAmt>
        <ProgramServicesAmt>258754</ProgramServicesAmt>
        <ManagementAndGeneralAmt>28750</ManagementAndGeneralAmt>
      </PayrollTaxesGrp>
      <AdvertisingGrp>
        <TotalAmt>55885</TotalAmt>
        <ProgramServicesAmt>50296</ProgramServicesAmt>
        <ManagementAndGeneralAmt>5589</ManagementAndGeneralAmt>
      </AdvertisingGrp>
      <DepreciationDepletionGrp>
        <TotalAmt>931398</TotalAmt>
        <ProgramServicesAmt>931398</ProgramServicesAmt>
      </DepreciationDepletionGrp>
      <OtherExpensesGrp>
        <Desc>DIRECT EVENT RELATED SE</Desc>
        <TotalAmt>2246831</TotalAmt>
        <ProgramServicesAmt>2246831</ProgramServicesAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>OVERHEAD</Desc>
        <TotalAmt>2067415</TotalAmt>
        <ProgramServicesAmt>1860673</ProgramServicesAmt>
        <ManagementAndGeneralAmt>206742</ManagementAndGeneralAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>OPERATIONS, REPAIRS &amp; M</Desc>
        <TotalAmt>1674108</TotalAmt>
        <ProgramServicesAmt>1674108</ProgramServicesAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>ANCILLARY SERVICES</Desc>
        <TotalAmt>1561157</TotalAmt>
        <ProgramServicesAmt>1405041</ProgramServicesAmt>
        <ManagementAndGeneralAmt>156116</ManagementAndGeneralAmt>
      </OtherExpensesGrp>
      <AllOtherExpensesGrp>
        <TotalAmt>1955587</TotalAmt>
        <ProgramServicesAmt>1770444</ProgramServicesAmt>
        <ManagementAndGeneralAmt>185143</ManagementAndGeneralAmt>
      </AllOtherExpensesGrp>
      <TotalFunctionalExpensesGrp>
        <TotalAmt>16115395</TotalAmt>
        <ProgramServicesAmt>14999504</ProgramServicesAmt>
        <ManagementAndGeneralAmt>1115891</ManagementAndGeneralAmt>
        <FundraisingAmt>0</FundraisingAmt>
      </TotalFunctionalExpensesGrp>
      <SavingsAndTempCashInvstGrp>
        <BOYAmt>6925525</BOYAmt>
        <EOYAmt>9593069</EOYAmt>
      </SavingsAndTempCashInvstGrp>
      <AccountsReceivableGrp>
        <BOYAmt>1838277</BOYAmt>
        <EOYAmt>1896296</EOYAmt>
      </AccountsReceivableGrp>
      <PrepaidExpensesDefrdChargesGrp>
        <BOYAmt>336970</BOYAmt>
        <EOYAmt>356594</EOYAmt>
      </PrepaidExpensesDefrdChargesGrp>
      <LandBldgEquipCostOrOtherBssAmt>11737606</LandBldgEquipCostOrOtherBssAmt>
      <LandBldgEquipAccumDeprecAmt>8445219</LandBldgEquipAccumDeprecAmt>
      <LandBldgEquipBasisNetGrp>
        <BOYAmt>3241034</BOYAmt>
        <EOYAmt>3292387</EOYAmt>
      </LandBldgEquipBasisNetGrp>
      <OtherAssetsTotalGrp>
        <BOYAmt>81320</BOYAmt>
        <EOYAmt>37031</EOYAmt>
      </OtherAssetsTotalGrp>
      <TotalAssetsGrp>
        <BOYAmt>12423126</BOYAmt>
        <EOYAmt>15175377</EOYAmt>
      </TotalAssetsGrp>
      <AccountsPayableAccrExpnssGrp>
        <BOYAmt>1504496</BOYAmt>
        <EOYAmt>1825166</EOYAmt>
      </AccountsPayableAccrExpnssGrp>
      <DeferredRevenueGrp>
        <BOYAmt>861429</BOYAmt>
        <EOYAmt>1820159</EOYAmt>
      </DeferredRevenueGrp>
      <OtherLiabilitiesGrp>
        <BOYAmt>2287738</BOYAmt>
        <EOYAmt>4257045</EOYAmt>
      </OtherLiabilitiesGrp>
      <TotalLiabilitiesGrp>
        <BOYAmt>4653663</BOYAmt>
        <EOYAmt>7902370</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsSFAS117Ind>X</OrganizationFollowsSFAS117Ind>
      <UnrestrictedNetAssetsGrp>
        <BOYAmt>7769463</BOYAmt>
        <EOYAmt>7273007</EOYAmt>
      </UnrestrictedNetAssetsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>7769463</BOYAmt>
        <EOYAmt>7273007</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>12423126</BOYAmt>
        <EOYAmt>15175377</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>-496456</ReconcilationRevenueExpnssAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <InfoInScheduleOPartXIIInd>X</InfoInScheduleOPartXIIInd>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>1</FSAuditedInd>
      <FSAuditedBasisGrp>
        <SeparateBasisFinclStmtInd>X</SeparateBasisFinclStmtInd>
      </FSAuditedBasisGrp>
      <AuditCommitteeInd>1</AuditCommitteeInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <BuildingsGrp>
        <OtherCostOrOtherBasisAmt>2631256</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>1440683</DepreciationAmt>
        <BookValueAmt>1190573</BookValueAmt>
      </BuildingsGrp>
      <EquipmentGrp>
        <OtherCostOrOtherBasisAmt>9106350</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>7004536</DepreciationAmt>
        <BookValueAmt>2101814</BookValueAmt>
      </EquipmentGrp>
      <TotalBookValueLandBuildingsAmt>3292387</TotalBookValueLandBuildingsAmt>
      <OtherLiabilitiesOrgGrp>
        <Desc>ADVANCE TICKET SALES</Desc>
        <Amt>3712451</Amt>
      </OtherLiabilitiesOrgGrp>
      <OtherLiabilitiesOrgGrp>
        <Desc>ADVANCE DEPOSITS</Desc>
        <Amt>544594</Amt>
      </OtherLiabilitiesOrgGrp>
      <TotalLiabilityAmt>4257045</TotalLiabilityAmt>
      <FootnoteTextInd>X</FootnoteTextInd>
      <TotalRevEtcAuditedFinclStmtAmt>15619224</TotalRevEtcAuditedFinclStmtAmt>
      <RevenueNotReportedAmt>0</RevenueNotReportedAmt>
      <RevenueSubtotalAmt>15619224</RevenueSubtotalAmt>
      <OtherRevenuesNotIncludedAmt>-285</OtherRevenuesNotIncludedAmt>
      <RevenueNotReportedFinclStmtAmt>-285</RevenueNotReportedFinclStmtAmt>
      <TotalRevenuePerForm990Amt>15618939</TotalRevenuePerForm990Amt>
      <TotExpnsEtcAuditedFinclStmtAmt>16115395</TotExpnsEtcAuditedFinclStmtAmt>
      <ExpensesNotReportedAmt>0</ExpensesNotReportedAmt>
      <ExpensesSubtotalAmt>16115395</ExpensesSubtotalAmt>
      <ExpensesNotRptFinclStmtAmt>0</ExpensesNotRptFinclStmtAmt>
      <TotalExpensesPerForm990Amt>16115395</TotalExpensesPerForm990Amt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART X, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>AUDIT NOTE: "THE GCVB IS RECOGNIZED AS AN ORGANIZATION EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(A) OF THE INTERNAL REVENUE CODE (THE "CODE") AS AN ORGANIZATION DESCRIBED IN SECTION 501(C)(6) OF THE CODE, WHEREBY ONLY UNRELATED BUSINESS INCOME, AS DEFINED, BY THE CODE, IS SUBJECT TO INCOME TAXES. MANAGEMENT EVALUATED THE GCVB'S POSITIONS AND CONCLUDED THE GCVB HAD MAINTAINED ITS TAX-EXEMPT STATUS AND HAD TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS. THEREFORE, NO PROVISION OR LIABILITY FOR INCOME TAXES HAS BEEN INCLUDED IN THE FINANCIAL STATEMENTS."</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART XI, LINE 4B - OTHER ADJUSTMENTS:</FormAndLineReferenceDesc>
        <ExplanationTxt>REALIZED LOSSES ON ASSET DISPOSALS -285.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART XII, LINE 4B - OTHER ADJUSTMENTS:</FormAndLineReferenceDesc>
        <ExplanationTxt>ROUNDING</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleD>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <ClubDuesOrFeesInd>X</ClubDuesOrFeesInd>
      <WrittenPolicyRefTAndEExpnssInd>0</WrittenPolicyRefTAndEExpnssInd>
      <SubstantiationRequiredInd>1</SubstantiationRequiredInd>
      <BoardOrCommitteeApprovalInd>X</BoardOrCommitteeApprovalInd>
      <SeverancePaymentInd>0</SeverancePaymentInd>
      <SupplementalNonqualRtrPlanInd>0</SupplementalNonqualRtrPlanInd>
      <EquityBasedCompArrngmInd>0</EquityBasedCompArrngmInd>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>PRESTON C WILLIAMS</PersonNm>
        <TitleTxt>CEO</TitleTxt>
        <BaseCompensationFilingOrgAmt>292397</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>30000</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>12496</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>22348</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>357241</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>JOSEPH L DENNIS</PersonNm>
        <TitleTxt>GENERAL MANAGER GCC</TitleTxt>
        <BaseCompensationFilingOrgAmt>189870</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>36220</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>10576</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>28435</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>265101</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>STAN L HALL</PersonNm>
        <TitleTxt>EXEC. DIR. SPORTS COMMISSI</TitleTxt>
        <BaseCompensationFilingOrgAmt>112633</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>16538</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>6102</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>22834</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>158107</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 1A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE CEO AND EXECUTIVE DIRECTORS OF THE CONVENTION CENTER AND VISITORS BUREAU ARE PROVIDED WITH A DINING CLUB MEMBERSHIP TO THE 1818 CLUB WHICH SERVES AS A GATHERING POIINT FOR GWINNETT BUSINESS PEOPLE.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 2</FormAndLineReferenceDesc>
        <ExplanationTxt>THE BOARD OF DIRECTORS OF THE GWINNETT CONVENTION AND VISITORS BUREAU IS COMPOSED OF BUSINESS, GOVERNMENT AND COMMUNITY LEADERS IN THE LOCAL AREA. DUE TO EXTENSIVE INVOLVEMENT OF THESE COMMUNITY LEADERS IN BUSINESS AND OTHER COMMUNITY AFFAIRS, THE MEMBERS OF THE BOARD OF DIRECTORS MAY HAVE NORMAL BUSINESS RELATIONSHIPS THAT MIGHT BE EXPECTED OF LEADERS IN A SUBURBAN COMMUNITY. HOWEVER, THESE BUSINESS RELATIONSHIPS ARE ARMS-LENGTH TRANSACTIONS AND WILL NOT IMPACT THE MISSION OR THE OPERATION OF THE BOARD OF DIRECTORS AS THE CONFLICT OF INTEREST POLICY REQUIRES.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11</FormAndLineReferenceDesc>
        <ExplanationTxt>A DRAFT OF THE 990 IS PRESENTED AND DISCUSSED WITH THE ORGANIZATION'S TREASURER, WHO IS A MEMBER OF THE BOARD, PRIOR TO THE FORMS BEING FILED. THE "AS FILED" 990 IS AVAILABLE TO EVERY BOARD MEMBER BEFORE THE FILING OF THE RETUN IF POSSIBLE, AND IMMEDIATELY THEREAFTER IF NOT.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>BASED ON THE NUMBER OF DIRECTOR'S AND SIZE OF THE ORGANIZATION'S STAFF, NO FORMAL MONITORING MECHANISM EXISTS, RATHER THE SMALL SIZE OF THE ORGANIZATION ALLOWS EMPLOYEES AND MANAGEMENT ALIKE TO KNOW WHEN ISSUES ARISE. IT IS THEN THE OBLIGATION OF THE EMPLOYEE OR MANAGER TO BRING THOSE ISSUES FORTH IN ORDER TO MAINTAIN EMPLOYMENT OR A DIRECTORSHIP POSITION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15</FormAndLineReferenceDesc>
        <ExplanationTxt>COMPENSATION IS DETERMINED THROUGH THE BUDGETING PROCESS AND IS APPROVED BY THE BUDGET COMMITTEE AND SUBSEQUENTLY BY THE FULL BOARD.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>GOVERNING DOCUMENTS AND INTERNAL POLICIES ARE GIVEN TO EMPLOYEES WHEN THEY ARE HIRED BY THE ORGANIZATION AND ARE AVAILABLE WITHIN THE ORGANIZATION'S OFFICE TO THOSE WHO FALL UNDER THEIR COVENENTS, BUT AS PROPRIETARY INFORMATION OF THE ORGANIZATION, THEY AND THE FINANCIAL STATEMENTS ARE NOT MADE AVAILABLE TO THE GENERAL PUBLIC.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART IX, LINE 24E</FormAndLineReferenceDesc>
        <ExplanationTxt>PREMIUM SEATING : PROGRAM SERVICE EXPENSES 604,750. MANAGEMENT AND GENERAL EXPENSES 67,195. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 671,945. ADMINISTRATION : PROGRAM SERVICE EXPENSES 455,982. MANAGEMENT AND GENERAL EXPENSES 50,665. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 506,647. MARKETING &amp; PROMOTIONS : PROGRAM SERVICE EXPENSES 380,391. MANAGEMENT AND GENERAL EXPENSES 42,265. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 422,656. TRADE SHOWS &amp; CONVENTIONS : PROGRAM SERVICE EXPENSES 96,926. MANAGEMENT AND GENERAL EXPENSES 10,770. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 107,696. NAMING RIGHTS CONVERSION - ARENA : PROGRAM SERVICE EXPENSES 104,165. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 104,165. PROGRAMS &amp; MEMBERSHIPS : PROGRAM SERVICE EXPENSES 48,628. MANAGEMENT AND GENERAL EXPENSES 5,403. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 54,031. EXECUTIVE EXPENSES : PROGRAM SERVICE EXPENSES 44,012. MANAGEMENT AND GENERAL EXPENSES 4,890. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 48,902. FINANCE DEPARTMENT : PROGRAM SERVICE EXPENSES 22,631. MANAGEMENT AND GENERAL EXPENSES 2,515. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 25,146. BOX OFFICE EXPENSES : PROGRAM SERVICE EXPENSES 12,959. MANAGEMENT AND GENERAL EXPENSES 1,440. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 14,399.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART XII, LINE 2C:</FormAndLineReferenceDesc>
        <ExplanationTxt>THE PROCESS BY WHICH THE BOARD REVIEWS THE FINANCIALS AND CHOOSES ITS AUDITOR HAS NOT CHANGED SINCE THE PRIOR YEAR.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <IdDisregardedEntitiesGrp>
        <DisregardedEntityName>
          <BusinessNameLine1Txt>SUGARLOAF GWINNETT CENTER LLC</BusinessNameLine1Txt>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1Txt>6500 SUGARLOAF PKWY STE 200</AddressLine1Txt>
          <CityNm>DULUTH</CityNm>
          <StateAbbreviationCd>GA</StateAbbreviationCd>
          <ZIPCd>30097</ZIPCd>
        </USAddress>
        <EIN>263603850</EIN>
        <PrimaryActivitiesTxt>MANAGEMENT OF THE OPERATIONS OF THE CONVENTION CENTER</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>GA</LegalDomicileStateCd>
        <TotalIncomeAmt>0</TotalIncomeAmt>
        <EndOfYearAssetsAmt>0</EndOfYearAssetsAmt>
      </IdDisregardedEntitiesGrp>
    </IRS990ScheduleR>
  </ReturnData>
</Return>