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        <PersonNm>Laura Timm</PersonNm>
        <TitleTxt>Designated by Briggs and Stratton</TitleTxt>
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        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>217</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Bob Venable</PersonNm>
        <TitleTxt>At-large Board Member</TitleTxt>
        <AverageHoursPerWeekRt>0.40</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>John Warren</PersonNm>
        <TitleTxt>Designated by the UEF Committee</TitleTxt>
        <AverageHoursPerWeekRt>0.40</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>217</ReportableCompFromOrgAmt>
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        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Greg Wesley</PersonNm>
        <TitleTxt>At-large Board Member</TitleTxt>
        <AverageHoursPerWeekRt>0.40</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>217</ReportableCompFromOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Mike White</PersonNm>
        <TitleTxt>At-large Board Member</TitleTxt>
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        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Tim Witkowiak</PersonNm>
        <TitleTxt>Designated by the UEF Committee</TitleTxt>
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        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
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        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Jim Wright</PersonNm>
        <TitleTxt>Designated by Miller Brewing Co.</TitleTxt>
        <AverageHoursPerWeekRt>0.40</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>217</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Ted Kellner</PersonNm>
        <TitleTxt>Chairman of the Board</TitleTxt>
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        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>217</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Howard Sosoff</PersonNm>
        <TitleTxt>First Vice President</TitleTxt>
        <AverageHoursPerWeekRt>0.40</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>217</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Charles Harvey</PersonNm>
        <TitleTxt>2nd Vice President</TitleTxt>
        <AverageHoursPerWeekRt>0.40</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>217</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Tim Sheehy</PersonNm>
        <TitleTxt>Treasurer</TitleTxt>
        <AverageHoursPerWeekRt>0.40</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>217</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Marc Marotta</PersonNm>
        <TitleTxt>Secretary</TitleTxt>
        <AverageHoursPerWeekRt>0.40</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Don Smiley</PersonNm>
        <TitleTxt>President/Chief Executive</TitleTxt>
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        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>457251</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>243105</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Bob Babisch</PersonNm>
        <TitleTxt>Vice President of Entertainment</TitleTxt>
        <AverageHoursPerWeekRt>45.00</AverageHoursPerWeekRt>
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        <ReportableCompFromOrgAmt>202357</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>44976</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Sue Landry</PersonNm>
        <TitleTxt>Vice President/Chief Fin.</TitleTxt>
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        <ReportableCompFromOrgAmt>164362</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>29487</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>John Boler</PersonNm>
        <TitleTxt>Chief Marketing Officer</TitleTxt>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Frank Nicotera</PersonNm>
        <TitleTxt>CAO and General Counsel</TitleTxt>
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        <OtherCompensationAmt>29511</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Matt Leibham</PersonNm>
        <TitleTxt>Controller</TitleTxt>
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        <OtherCompensationAmt>34199</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Gaye Littell</PersonNm>
        <TitleTxt>Director of New Business Development</TitleTxt>
        <AverageHoursPerWeekRt>45.00</AverageHoursPerWeekRt>
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        <ReportableCompFromOrgAmt>120903</ReportableCompFromOrgAmt>
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        <OtherCompensationAmt>22983</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>Robert Gosse</PersonNm>
        <TitleTxt>Director of Design &amp; Construction</TitleTxt>
        <AverageHoursPerWeekRt>45.00</AverageHoursPerWeekRt>
        <HighestCompensatedEmployeeInd>X</HighestCompensatedEmployeeInd>
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        <OtherCompensationAmt>30156</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>Matt Groniger</PersonNm>
        <TitleTxt>Director of Corp Sales &amp; Sponsorship</TitleTxt>
        <AverageHoursPerWeekRt>45.00</AverageHoursPerWeekRt>
        <HighestCompensatedEmployeeInd>X</HighestCompensatedEmployeeInd>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>25294</OtherCompensationAmt>
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      <TotReportableCompRltdOrgAmt>0</TotReportableCompRltdOrgAmt>
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      <IndivRcvdGreaterThan100KCnt>9</IndivRcvdGreaterThan100KCnt>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>AEG Live LLC</BusinessNameLine1Txt>
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        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>5750 Wilshire Blvd</AddressLine1Txt>
            <CityNm>Los Angeles</CityNm>
            <StateAbbreviationCd>CA</StateAbbreviationCd>
            <ZIPCd>90036</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>Artist performances</ServicesDesc>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>JH Findorff &amp; Sons</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>300 S Bedford Street</AddressLine1Txt>
            <CityNm>Madison</CityNm>
            <StateAbbreviationCd>WI</StateAbbreviationCd>
            <ZIPCd>53703</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>Construction Services</ServicesDesc>
        <CompensationAmt>2162251</CompensationAmt>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>Home Grown Music Inc</BusinessNameLine1Txt>
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        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>101 Gardner Park</AddressLine1Txt>
            <CityNm>Peachtree</CityNm>
            <StateAbbreviationCd>GA</StateAbbreviationCd>
            <ZIPCd>30269</ZIPCd>
          </USAddress>
        </ContractorAddress>
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        <CompensationAmt>1361280</CompensationAmt>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>Staff Electric</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>PO Box 917</AddressLine1Txt>
            <CityNm>Butler</CityNm>
            <StateAbbreviationCd>WI</StateAbbreviationCd>
            <ZIPCd>53007</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>Construction Services</ServicesDesc>
        <CompensationAmt>1101699</CompensationAmt>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>Stagehands Inc</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>230 W Wells St 405</AddressLine1Txt>
            <CityNm>Milwaukee</CityNm>
            <StateAbbreviationCd>WI</StateAbbreviationCd>
            <ZIPCd>53203</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>Stagehand Services</ServicesDesc>
        <CompensationAmt>867704</CompensationAmt>
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      <CntrctRcvdGreaterThan100KCnt>43</CntrctRcvdGreaterThan100KCnt>
      <GovernmentGrantsAmt>72101</GovernmentGrantsAmt>
      <AllOtherContributionsAmt>3424199</AllOtherContributionsAmt>
      <TotalContributionsAmt>3496300</TotalContributionsAmt>
      <ProgramServiceRevenueGrp>
        <Desc>Festivals &amp; Other Events</Desc>
        <BusinessCd>711300</BusinessCd>
        <TotalRevenueColumnAmt>33518254</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>33517666</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>588</UnrelatedBusinessRevenueAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>Parking Revenue</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>788266</TotalRevenueColumnAmt>
        <ExclusionAmt>788266</ExclusionAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>Consulting &amp; Signs Services</Desc>
        <BusinessCd>541610</BusinessCd>
        <TotalRevenueColumnAmt>470970</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>131421</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>339549</UnrelatedBusinessRevenueAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>Gifts &amp; Souvenir Sales</Desc>
        <BusinessCd>453220</BusinessCd>
        <TotalRevenueColumnAmt>172186</TotalRevenueColumnAmt>
        <UnrelatedBusinessRevenueAmt>172186</UnrelatedBusinessRevenueAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>Advertising</Desc>
        <BusinessCd>541800</BusinessCd>
        <TotalRevenueColumnAmt>27862</TotalRevenueColumnAmt>
        <UnrelatedBusinessRevenueAmt>27862</UnrelatedBusinessRevenueAmt>
      </ProgramServiceRevenueGrp>
      <TotalOthProgramServiceRevGrp>
        <TotalRevenueColumnAmt>54102</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>54102</RelatedOrExemptFuncIncomeAmt>
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      <TotalProgramServiceRevenueAmt>35031640</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>85652</TotalRevenueColumnAmt>
        <ExclusionAmt>85652</ExclusionAmt>
      </InvestmentIncomeGrp>
      <RoyaltiesRevenueGrp>
        <TotalRevenueColumnAmt>447891</TotalRevenueColumnAmt>
        <ExclusionAmt>447891</ExclusionAmt>
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      <GrossRentsGrp>
        <RealAmt>1592009</RealAmt>
        <PersonalAmt>749653</PersonalAmt>
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      <LessRentalExpensesGrp>
        <RealAmt>0</RealAmt>
        <PersonalAmt>485165</PersonalAmt>
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      <RentalIncomeOrLossGrp>
        <RealAmt>1592009</RealAmt>
        <PersonalAmt>264488</PersonalAmt>
      </RentalIncomeOrLossGrp>
      <NetRentalIncomeOrLossGrp>
        <TotalRevenueColumnAmt>1856497</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>61485</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>203003</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>1592009</ExclusionAmt>
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      <GrossAmountSalesAssetsGrp>
        <SecuritiesAmt>467977</SecuritiesAmt>
      </GrossAmountSalesAssetsGrp>
      <LessCostOthBasisSalesExpnssGrp>
        <SecuritiesAmt>472477</SecuritiesAmt>
      </LessCostOthBasisSalesExpnssGrp>
      <GainOrLossGrp>
        <SecuritiesAmt>-4500</SecuritiesAmt>
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      <NetGainOrLossInvestmentsGrp>
        <TotalRevenueColumnAmt>-4500</TotalRevenueColumnAmt>
        <ExclusionAmt>-4500</ExclusionAmt>
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        <Desc>Construction Easement</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>69000</TotalRevenueColumnAmt>
        <ExclusionAmt>69000</ExclusionAmt>
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      <OtherRevenueTotalAmt>69000</OtherRevenueTotalAmt>
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        <RelatedOrExemptFuncIncomeAmt>33764674</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>743188</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>2978318</ExclusionAmt>
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      <CompCurrentOfcrDirectorsGrp>
        <TotalAmt>1325724</TotalAmt>
        <ProgramServicesAmt>1027332</ProgramServicesAmt>
        <ManagementAndGeneralAmt>177980</ManagementAndGeneralAmt>
        <FundraisingAmt>120412</FundraisingAmt>
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        <TotalAmt>4989431</TotalAmt>
        <ProgramServicesAmt>4440985</ProgramServicesAmt>
        <ManagementAndGeneralAmt>394457</ManagementAndGeneralAmt>
        <FundraisingAmt>153989</FundraisingAmt>
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        <ProgramServicesAmt>110530</ProgramServicesAmt>
        <ManagementAndGeneralAmt>231832</ManagementAndGeneralAmt>
        <FundraisingAmt>23098</FundraisingAmt>
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      <OtherEmployeeBenefitsGrp>
        <TotalAmt>415399</TotalAmt>
        <ProgramServicesAmt>122045</ProgramServicesAmt>
        <ManagementAndGeneralAmt>269072</ManagementAndGeneralAmt>
        <FundraisingAmt>24282</FundraisingAmt>
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      <PayrollTaxesGrp>
        <TotalAmt>724016</TotalAmt>
        <ProgramServicesAmt>412997</ProgramServicesAmt>
        <ManagementAndGeneralAmt>291071</ManagementAndGeneralAmt>
        <FundraisingAmt>19948</FundraisingAmt>
      </PayrollTaxesGrp>
      <FeesForServicesLegalGrp>
        <TotalAmt>28194</TotalAmt>
        <ManagementAndGeneralAmt>28194</ManagementAndGeneralAmt>
      </FeesForServicesLegalGrp>
      <FeesForServicesAccountingGrp>
        <TotalAmt>25000</TotalAmt>
        <ManagementAndGeneralAmt>25000</ManagementAndGeneralAmt>
      </FeesForServicesAccountingGrp>
      <FeesForServicesOtherGrp>
        <TotalAmt>2055644</TotalAmt>
        <ProgramServicesAmt>1893505</ProgramServicesAmt>
        <ManagementAndGeneralAmt>162139</ManagementAndGeneralAmt>
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      <AdvertisingGrp>
        <TotalAmt>1694933</TotalAmt>
        <ProgramServicesAmt>1619612</ProgramServicesAmt>
        <ManagementAndGeneralAmt>3209</ManagementAndGeneralAmt>
        <FundraisingAmt>72112</FundraisingAmt>
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      <OfficeExpensesGrp>
        <TotalAmt>361225</TotalAmt>
        <ProgramServicesAmt>14564</ProgramServicesAmt>
        <ManagementAndGeneralAmt>346661</ManagementAndGeneralAmt>
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      <InformationTechnologyGrp>
        <TotalAmt>122992</TotalAmt>
        <ProgramServicesAmt>20782</ProgramServicesAmt>
        <ManagementAndGeneralAmt>102210</ManagementAndGeneralAmt>
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      <OccupancyGrp>
        <TotalAmt>2521179</TotalAmt>
        <ProgramServicesAmt>1635459</ProgramServicesAmt>
        <ManagementAndGeneralAmt>885720</ManagementAndGeneralAmt>
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      <TravelGrp>
        <TotalAmt>5987</TotalAmt>
        <ProgramServicesAmt>5388</ProgramServicesAmt>
        <ManagementAndGeneralAmt>599</ManagementAndGeneralAmt>
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      <ConferencesMeetingsGrp>
        <TotalAmt>16408</TotalAmt>
        <ProgramServicesAmt>1548</ProgramServicesAmt>
        <ManagementAndGeneralAmt>14860</ManagementAndGeneralAmt>
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      <InterestGrp>
        <TotalAmt>1127393</TotalAmt>
        <ProgramServicesAmt>1127393</ProgramServicesAmt>
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      <DepreciationDepletionGrp>
        <TotalAmt>5379688</TotalAmt>
        <ProgramServicesAmt>4969635</ProgramServicesAmt>
        <ManagementAndGeneralAmt>410053</ManagementAndGeneralAmt>
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      <InsuranceGrp>
        <TotalAmt>452170</TotalAmt>
        <ManagementAndGeneralAmt>452170</ManagementAndGeneralAmt>
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      <OtherExpensesGrp>
        <Desc>Entertainer and Product</Desc>
        <TotalAmt>16486494</TotalAmt>
        <ProgramServicesAmt>16486494</ProgramServicesAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>Festival Expenses</Desc>
        <TotalAmt>1911429</TotalAmt>
        <ProgramServicesAmt>1909605</ProgramServicesAmt>
        <ManagementAndGeneralAmt>1824</ManagementAndGeneralAmt>
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      <OtherExpensesGrp>
        <Desc>Equipment and Supplies</Desc>
        <TotalAmt>1757382</TotalAmt>
        <ProgramServicesAmt>1586366</ProgramServicesAmt>
        <ManagementAndGeneralAmt>171016</ManagementAndGeneralAmt>
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      <OtherExpensesGrp>
        <Desc>Staging Expenses</Desc>
        <TotalAmt>299078</TotalAmt>
        <ProgramServicesAmt>292592</ProgramServicesAmt>
        <ManagementAndGeneralAmt>6486</ManagementAndGeneralAmt>
      </OtherExpensesGrp>
      <AllOtherExpensesGrp>
        <TotalAmt>407380</TotalAmt>
        <ProgramServicesAmt>272797</ProgramServicesAmt>
        <ManagementAndGeneralAmt>72587</ManagementAndGeneralAmt>
        <FundraisingAmt>61996</FundraisingAmt>
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        <ProgramServicesAmt>37949629</ProgramServicesAmt>
        <ManagementAndGeneralAmt>4047140</ManagementAndGeneralAmt>
        <FundraisingAmt>475837</FundraisingAmt>
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        <EOYAmt>66192</EOYAmt>
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      <PrepaidExpensesDefrdChargesGrp>
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        <EOYAmt>868384</EOYAmt>
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      <LandBldgEquipCostOrOtherBssAmt>110172247</LandBldgEquipCostOrOtherBssAmt>
      <LandBldgEquipAccumDeprecAmt>60006268</LandBldgEquipAccumDeprecAmt>
      <LandBldgEquipBasisNetGrp>
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        <EOYAmt>983076</EOYAmt>
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        <BOYAmt>658771</BOYAmt>
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      <TotalAssetsGrp>
        <BOYAmt>78807453</BOYAmt>
        <EOYAmt>75370962</EOYAmt>
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      <DeferredRevenueGrp>
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        <EOYAmt>34700000</EOYAmt>
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        <EOYAmt>18555227</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
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      <ReconcilationRevenueExpnssAmt>-1490126</ReconcilationRevenueExpnssAmt>
      <NetUnrlzdGainsLossesInvstAmt>-74091</NetUnrlzdGainsLossesInvstAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <InfoInScheduleOPartXIIInd>X</InfoInScheduleOPartXIIInd>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>1</FSAuditedInd>
      <FSAuditedBasisGrp>
        <ConsolidatedBasisFinclStmtInd>X</ConsolidatedBasisFinclStmtInd>
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      <AuditCommitteeInd>1</AuditCommitteeInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleA documentId="RetDoc1039100001">
      <PublicOrganization170Ind>X</PublicOrganization170Ind>
      <GiftsGrantsContriRcvd170Grp>
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        <CurrentTaxYearMinus3YearsAmt>2849903</CurrentTaxYearMinus3YearsAmt>
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        <CurrentTaxYearAmt>3496300</CurrentTaxYearAmt>
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        <CurrentTaxYearMinus1YearAmt>3272009</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>3496300</CurrentTaxYearAmt>
        <TotalAmt>16728200</TotalAmt>
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      <SubstantialContributorsTotAmt>7245726</SubstantialContributorsTotAmt>
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      <GrossInvestmentIncome170Grp>
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        <CurrentTaxYearMinus2YearsAmt>1819158</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>1895756</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>2125552</CurrentTaxYearAmt>
        <TotalAmt>9092844</TotalAmt>
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        <CurrentTaxYearMinus2YearsAmt>347286</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>590614</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>743188</CurrentTaxYearAmt>
        <TotalAmt>2263635</TotalAmt>
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    <IRS990ScheduleB documentId="RetDoc1234500001">
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        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
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          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
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    <IRS990ScheduleD documentId="RetDoc1040000001">
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      <OtherLandBuildingsGrp>
        <OtherCostOrOtherBasisAmt>434742</OtherCostOrOtherBasisAmt>
        <BookValueAmt>434742</BookValueAmt>
      </OtherLandBuildingsGrp>
      <TotalBookValueLandBuildingsAmt>50165979</TotalBookValueLandBuildingsAmt>
      <OtherLiabilitiesOrgGrp>
        <Desc>Deferred rent expense</Desc>
        <Amt>3626053</Amt>
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      <OtherLiabilitiesOrgGrp>
        <Desc>Deferred compensation obligation</Desc>
        <Amt>1036014</Amt>
      </OtherLiabilitiesOrgGrp>
      <TotalLiabilityAmt>4662067</TotalLiabilityAmt>
      <FootnoteTextInd>X</FootnoteTextInd>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part X, Line 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>In order to account for any uncertain tax positions, the Organization determines whether it is more likely than not that a tax position will be sustained upon examination on the technical merits of the position, assuming the taxing authority has full knowledge of all information. If the tax position does not meet the more likely than not recognition threshold, the benefit of that position is not recognized in the financial statements. The Organization has recorded no assets or liabilities related to uncertain tax positions.</ExplanationTxt>
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    </IRS990ScheduleD>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <ClubDuesOrFeesInd>X</ClubDuesOrFeesInd>
      <WrittenPolicyRefTAndEExpnssInd>1</WrittenPolicyRefTAndEExpnssInd>
      <SubstantiationRequiredInd>1</SubstantiationRequiredInd>
      <CompensationCommitteeInd>X</CompensationCommitteeInd>
      <IndependentConsultantInd>X</IndependentConsultantInd>
      <CompensationSurveyInd>X</CompensationSurveyInd>
      <BoardOrCommitteeApprovalInd>X</BoardOrCommitteeApprovalInd>
      <SeverancePaymentInd>0</SeverancePaymentInd>
      <SupplementalNonqualRtrPlanInd>0</SupplementalNonqualRtrPlanInd>
      <EquityBasedCompArrngmInd>0</EquityBasedCompArrngmInd>
      <CompBasedOnRevenueOfFlngOrgInd>0</CompBasedOnRevenueOfFlngOrgInd>
      <CompBsdOnRevRelatedOrgsInd>0</CompBsdOnRevRelatedOrgsInd>
      <CompBsdNetEarnsFlngOrgInd>0</CompBsdNetEarnsFlngOrgInd>
      <CompBsdNetEarnsRltdOrgsInd>0</CompBsdNetEarnsRltdOrgsInd>
      <AnyNonFixedPaymentsInd>0</AnyNonFixedPaymentsInd>
      <InitialContractExceptionInd>0</InitialContractExceptionInd>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>Don Smiley</PersonNm>
        <TitleTxt>President/Chief Executive</TitleTxt>
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        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>70300</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>13609</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>238353</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>11623</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>707227</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>Bob Babisch</PersonNm>
        <TitleTxt>Vice President of Entertainment</TitleTxt>
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        <BonusFilingOrganizationAmount>8700</BonusFilingOrganizationAmount>
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        <TotalCompensationFilingOrgAmt>250518</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>Sue Landry</PersonNm>
        <TitleTxt>Vice President/Chief Fin.</TitleTxt>
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        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
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        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>John Boler</PersonNm>
        <TitleTxt>Chief Marketing Officer</TitleTxt>
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        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>0</BonusFilingOrganizationAmount>
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        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>Frank Nicotera</PersonNm>
        <TitleTxt>CAO and General Counsel</TitleTxt>
        <BaseCompensationFilingOrgAmt>142597</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
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        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
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        <TotalCompensationFilingOrgAmt>181430</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>Matt Leibham</PersonNm>
        <TitleTxt>Controller</TitleTxt>
        <BaseCompensationFilingOrgAmt>122891</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>6000</BonusFilingOrganizationAmount>
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        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>164161</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part I, Line 1a</FormAndLineReferenceDesc>
        <ExplanationTxt>The president of the organization receives two memberships to clubs. The personal use of the clubs is reported as taxable compensation.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
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      <TaxExemptBondsIssuesGrp>
        <BondReferenceCd>A</BondReferenceCd>
        <IssuerName>
          <BusinessNameLine1Txt>Redevelopment Authority of the City of Milwaukee</BusinessNameLine1Txt>
        </IssuerName>
        <BondIssuerEIN>391186734</BondIssuerEIN>
        <CUSIPNum>60242EJJ1</CUSIPNum>
        <BondIssuedDt>2010-12-29</BondIssuedDt>
        <IssuePriceAmt>25000000</IssuePriceAmt>
        <PurposeDesc>Finance, in part, the South End Project</PurposeDesc>
        <DefeasedInd>0</DefeasedInd>
        <OnBehalfOfIssuerInd>0</OnBehalfOfIssuerInd>
        <PoolFinancingInd>0</PoolFinancingInd>
      </TaxExemptBondsIssuesGrp>
      <TaxExemptBondsProceedsGrp>
        <BondReferenceCd>A</BondReferenceCd>
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        <InReserveFundAmt>1979728</InReserveFundAmt>
        <IssuanceCostsFromProceedsAmt>500000</IssuanceCostsFromProceedsAmt>
        <CapitalExpendituresAmt>22520272</CapitalExpendituresAmt>
        <SubstantialCompletionYr>2013</SubstantialCompletionYr>
        <CurrentRefundingInd>0</CurrentRefundingInd>
        <AdvanceRefundingInd>0</AdvanceRefundingInd>
        <FinalAllocationMadeInd>1</FinalAllocationMadeInd>
        <AdequateBooksAndRecMaintInd>1</AdequateBooksAndRecMaintInd>
      </TaxExemptBondsProceedsGrp>
      <TaxExemptBondsPrivateBusUseGrp>
        <BondReferenceCd>A</BondReferenceCd>
        <OwningBondFinancedPropertyInd>0</OwningBondFinancedPropertyInd>
        <AnyLeaseArrangementsInd>0</AnyLeaseArrangementsInd>
        <MgmtContractBondFincdPropInd>0</MgmtContractBondFincdPropInd>
        <AnyResearchAgreementsInd>0</AnyResearchAgreementsInd>
        <PrivateBusUseByOthersPct>0.00000</PrivateBusUseByOthersPct>
        <PrivateBusConcerningUBIPct>0.00000</PrivateBusConcerningUBIPct>
        <TotalPrivateBusinessUsePct>0.00000</TotalPrivateBusinessUsePct>
        <BondIssMeetPrvtSecPymtTestInd>0</BondIssMeetPrvtSecPymtTestInd>
        <ChangeInUseBondFinancedPropInd>0</ChangeInUseBondFinancedPropInd>
        <ProcsNonqualifiedBondRemdtdInd>0</ProcsNonqualifiedBondRemdtdInd>
      </TaxExemptBondsPrivateBusUseGrp>
      <TaxExemptBondsArbitrageGrp>
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        <Form8038TFiledInd>0</Form8038TFiledInd>
        <RebateNotDueYetInd>1</RebateNotDueYetInd>
        <ExceptionToRebateInd>0</ExceptionToRebateInd>
        <NoRebateDueInd>0</NoRebateDueInd>
        <VariableRateIssueInd>0</VariableRateIssueInd>
        <HedgeIdentifiedInBksAndRecInd>0</HedgeIdentifiedInBksAndRecInd>
        <GrossProceedsInvestedInGICInd>0</GrossProceedsInvestedInGICInd>
        <GrossProceedsInvestedInd>0</GrossProceedsInvestedInd>
        <WrittenProcToMonitorReqsInd>0</WrittenProcToMonitorReqsInd>
      </TaxExemptBondsArbitrageGrp>
      <ProceduresCorrectiveActionGrp>
        <BondReferenceCd>A</BondReferenceCd>
        <ProceduresCorrectiveActionInd>0</ProceduresCorrectiveActionInd>
      </ProceduresCorrectiveActionGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Schedule K, Part III, Line 7:</FormAndLineReferenceDesc>
        <ExplanationTxt>These bonds are not qualified 501(c)3 bonds. They are Midwest Disaster Area, private activity bonds therefore private business use and private security or payment test are not applicable.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleK>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, line 11</FormAndLineReferenceDesc>
        <ExplanationTxt>The 990 is distributed to all members of its governing body for review before filing with the Internal Revenue Service. It is also reviewed by the independent auditing firm.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, line 12c</FormAndLineReferenceDesc>
        <ExplanationTxt>The organization issues a copy of the policy and a questionnaire to each officer, director, trustee or key employee once per year. No contract, transaction or other matter between the Corporation and any corporation, firm, association, or entity in which a Director of the Corporation is a director, officer, employee, or has a material financial interest, shall be either void or voidable because of such relationship or interest or because such common or interested Director is present at the meeting of the Board of Directors or a committee thereof which authorizes, approves or ratifies such contract, transaction, or other matter, if (i) the fact of such relationship or interest is disclosed or known to the Board of Directors or committee which authorizes, approves or ratifies the contract, transaction, or other matter; (ii) the common or interested Director shall not vote when the Board of Directors or committee authorizes, approves or ratifies such contract, transaction, or other matter by vote or written consent; and (iii) the contract, transaction, or other matter is fair and reasonable to the Corporation.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, line 15</FormAndLineReferenceDesc>
        <ExplanationTxt>The organization engaged an independent contractor to establish comparability data in 2012. Each year, that data is updated using the Midwestern CPI. Each employee receives a performance rating. An increase is assigned to each employee based on how close their current salary is to the comparability data and their performance rating. The Personnel Committee of the Board reviews the resulting salary and recommends approval to the full Board of Directors.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section C, line 19</FormAndLineReferenceDesc>
        <ExplanationTxt>The organization's governing documents, conflict of interest policy, and financial statements are available to the public upon request from the office of the organization.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <IdDisregardedEntitiesGrp>
        <DisregardedEntityName>
          <BusinessNameLine1Txt>MWF LLC</BusinessNameLine1Txt>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1Txt>200 North Harbor Dr</AddressLine1Txt>
          <CityNm>Milwaukee</CityNm>
          <StateAbbreviationCd>WI</StateAbbreviationCd>
          <ZIPCd>53202</ZIPCd>
        </USAddress>
        <EIN>800547125</EIN>
        <PrimaryActivitiesTxt>Manage and operate beverage operations on the properties owned by Member</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>WI</LegalDomicileStateCd>
        <TotalIncomeAmt>2848700</TotalIncomeAmt>
        <EndOfYearAssetsAmt>65567</EndOfYearAssetsAmt>
        <DirectControllingEntityName>
          <BusinessNameLine1Txt>Milwaukee World Festival Inc</BusinessNameLine1Txt>
        </DirectControllingEntityName>
      </IdDisregardedEntitiesGrp>
      <IdRelatedTaxExemptOrgGrp>
        <DisregardedEntityName>
          <BusinessNameLine1Txt>Summerfest Foundation Inc</BusinessNameLine1Txt>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1Txt>200 North Harbor Drive</AddressLine1Txt>
          <CityNm>Milwaukee</CityNm>
          <StateAbbreviationCd>WI</StateAbbreviationCd>
          <ZIPCd>53202</ZIPCd>
        </USAddress>
        <EIN>452522052</EIN>
        <PrimaryActivitiesTxt>Perform the functions and carry out the purpose of Milwaukee World Festival</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>WI</LegalDomicileStateCd>
        <ExemptCodeSectionTxt>501(c)(3)</ExemptCodeSectionTxt>
        <PublicCharityStatusTxt>Line 7</PublicCharityStatusTxt>
        <DirectControllingEntityName>
          <BusinessNameLine1Txt>Milwaukee World Festival Inc</BusinessNameLine1Txt>
        </DirectControllingEntityName>
        <ControlledOrganizationInd>1</ControlledOrganizationInd>
      </IdRelatedTaxExemptOrgGrp>
      <ReceiptOfIntAnntsRntsRyltsInd>0</ReceiptOfIntAnntsRntsRyltsInd>
      <GiftGrntOrCapContriToOthOrgInd>0</GiftGrntOrCapContriToOthOrgInd>
      <GiftGrntCapContriFromOthOrgInd>0</GiftGrntCapContriFromOthOrgInd>
      <LoansOrGuaranteesToOtherOrgInd>0</LoansOrGuaranteesToOtherOrgInd>
      <LoansOrGuaranteesFromOthOrgInd>0</LoansOrGuaranteesFromOthOrgInd>
      <DivRelatedOrganizationInd>0</DivRelatedOrganizationInd>
      <AssetSaleToOtherOrgInd>0</AssetSaleToOtherOrgInd>
      <AssetPurchaseFromOtherOrgInd>0</AssetPurchaseFromOtherOrgInd>
      <AssetExchangeInd>0</AssetExchangeInd>
      <RentalOfFacilitiesToOthOrgInd>0</RentalOfFacilitiesToOthOrgInd>
      <RentalOfFcltsFromOthOrgInd>0</RentalOfFcltsFromOthOrgInd>
      <PerformOfServicesForOthOrgInd>1</PerformOfServicesForOthOrgInd>
      <PerformOfServicesByOtherOrgInd>0</PerformOfServicesByOtherOrgInd>
      <SharingOfFacilitiesInd>1</SharingOfFacilitiesInd>
      <PaidEmployeesSharingInd>0</PaidEmployeesSharingInd>
      <ReimbursementPaidToOtherOrgInd>0</ReimbursementPaidToOtherOrgInd>
      <ReimbursementPaidByOtherOrgInd>1</ReimbursementPaidByOtherOrgInd>
      <TransferToOtherOrgInd>0</TransferToOtherOrgInd>
      <TransferFromOtherOrgInd>0</TransferFromOtherOrgInd>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1Txt>Summerfest Foundation Inc</BusinessNameLine1Txt>
        </OtherOrganizationName>
        <TransactionTypeTxt>L</TransactionTypeTxt>
        <InvolvedAmt>111421</InvolvedAmt>
        <MethodOfAmountDeterminationTxt>Management Agreement</MethodOfAmountDeterminationTxt>
      </TransactionsRelatedOrgGrp>
    </IRS990ScheduleR>
  </ReturnData>
</Return>