2016-09-15T15:08:53-05:00 2016-03-31 582676261 Rogers & Company PLLC 8300 Boone Boulevard Suite 600 Vienna VA 22182 990 2015-04-01 541915490 Recreational Boating and Fishing Foundation RECR 7035190013 500 Montgomery Street No 300 Alexandria VA 22314 James Hemenway VP Finance & Administration 7035190013 2016-09-09 1 Nicole M Prince CPA P01315245 7038930300 2016-09-09 2015 2017-02-10 21:41:12Z Frank Peterson Jr 500 Montgomery Street No 300 Alexandria VA 22314 12996874 0 X www.rbff.org X 1998 VA To implement an informed, consensus-based national outreach strategy that will increase participation in recreational angling and boating, and thereby increase public awareness and appreciation of the need for protecting, conserving and restoring this nation's aquatic natural resources. 21 21 17 0 29750 0 11409543 12906871 0 0 551 4923 17846 85080 11427940 12996874 0 173659 0 0 1890034 2091242 0 0 0 9342739 10585770 11232773 12850671 195167 146203 5576580 5681011 593183 551411 4983397 5129600 X To implement an informed, consensus-based national outreach strategy that will increase participation in recreational angling and boating, and thereby increase public awareness and appreciation of the need for protecting, conserving and restoring this nation's aquatic natural resources. 0 0 10406002 Consumer Engagement: In FY 2016 awareness of the Take Me Fishing brand rose dramatically among RBFF's target audiences and contributed to the roughly eleven percent increase in the likelihood that consumers exposed to Take Me Fishing media will go fishing, take someone else fishing, or boat for the purpose of fishing. The focus on families by RBFF and the Walt Disney World Resort is core to the success of its alliance. Take Me Fishing-branded catch-and-release fishing and boating experiences at three Resort locations delivered millions of impressions and navigated guests to TakeMeFishing.org. A research study found that target audiences exposed to Take Me Fishing messages by way of the Disney alliance are more aware of the campaign, more likely to go fishing and boating and believe that Take Me Fishing is dedicated to helping families lead healthy and active lives. An RBFF-hosted press trip to the Walt Disney World Resort in Lake Buena Vista, FL, showcasing the alliance led to nearly 8 million impressions via English and Spanish print, digital and social media. This year, the Catch the Magic Sweepstakes presented by TakeMeFishing.org attracted 247,000 online entries for the chance to win a Take Me Fishing-sponsored vacation for four at the Walt Disney World Resort, complete with a guided fishing excursion.The #FirstCatch campaign leveraged social media followers and engagement, TakeMeFishing.org, Green Bay Packers' Jordy Nelson and earned media as it encouraged boaters and anglers to post their first fishing memories and try for a sweepstakes prize of an all-new Evinrude E-TEC G2 250 H.O. powered Ranger Z521C Bass Boat. The campaign hauled in 37 million media impressions and generated over 10,000 uses of the campaign hashtag on Twitter and Instagram.In FY 2016, 10.6 million consumers visited TakeMeFishing.org or VamosAPescar.org. Following lessons learned from two initial pilot programs in Texas and Florida, the Vamos A Pescar campaign expanded into California, New York and Illinois and nationally with digital, radio and social media campaigns. The VamosAPescar.org website was enriched, boosting brand awareness almost 50 percent in just one year. The Vamos a Pescar campaign became the very first campaign to receive the Marine Marketers of America's Neptune Award for Marketing Excellence. The campaign won all three components of the competition's new Best Diversity Initiatives category, winning for Best Social, Best Website and Best Campaign overall.With an assist from its namesake, the George H.W. Bush Vamos A Pescar Education Fund made public its first grant recipients. A total of $50,000 in grant donations will fund programs in Texas and Florida that introduce Hispanic community members to the pleasures of boating and fishing, basic skills, conservation and water safety. 1262343 173659 State Engagement: RBFF is working with the Aquatic Resources Education Association (AREA) to develop recruitment, retention and reactivation (R3) guidelines for State Agencies, based on the Wildlife Management Institute's (WMI) previous R3 work for hunting and shooting sports. Phase I completed a literature review that summarized current R3 strategies and research, while Phase II will develop recommendations for effective R3 programs.RBFF awarded nearly $75,000 to three State Agencies as part of its new State Innovative R3 Grants Program. The winning proposals from Georgia, Nebraska and Vermont focused their programs on boat registration renewals, fishing license communications and marketing to young adults. Case studies will help other State Agencies use these successful programs as models.The Georgia Wildlife Resources Division partnered with RBFF to implement a retention pilot program that encourages first-time fishing license buyers to renew. If successful, the customer engagement program may help other State Agencies catch active anglers before they become lapsed anglers.Fortune 500 strategist Jay Baer challenged the Workshop's record-breaking 128 attendees to rethink their approach to marketing and customer service through R3 activities. Held in Dallas, Texas, the workshop focused on innovation and R3 collaboration to meet 60 in 60 goals. 390099 Industry Engagement:RBFF is supporting the Recreational Boating Leadership Council's production of a 45-minute industry training module. The online module will incorporate best practices by marine retailers and others already finding success selling to diverse, multicultural markets. RBFF followed up last year's Mystery Shopper study with research into fly fishing customers' shopping experiences. Retailers scored a high 73 percent satisfaction rate. The study also identified opportunities for customer service strategies and in-store training. The Take Me Fishing "Places to Fish and Boat" interactive map is showing up on the websites of dozens of retailers and manufacturers. Embedding the map builds retail site traffic, and connects brands with the local, where-to information consumers want most.South Bend teamed up with RBFF to recruit newcomers with its quick-start, easy and affordable Ready2Fish kits. Co-branded with the Take Me Fishing and Vamos A Pescar logos, the kits were featured in special displays in over 1,000 Walmart retail stores and promoted by RBFF through trade press releases and social media. Packaging included links to TakeMeFishing.org and VamosAPescar.org.Our "Reaching the Hispanic Community" webinar shared insights into transforming Hispanic consumers into loyal customers. The webinar attracted a record 225 attendees.RBFF played a role in multiple industry events across the country, sharing its experience in reaching tomorrow's customers and engaging new markets in fishing and boating. At the Progressive Insurance Miami International Boat Show, a Kids Corner introduced youngsters to Take Me Fishing and Vamos A Pescar brands. 12058444 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 10 0 1 17 1 1 1 0 0 0 0 0 0 0 0 0 X 21 21 0 0 1 0 0 1 0 1 1 0 0 1 1 1 1 1 1 1 0 0 VA X X The Foundation 7035190013 500 Montgomery Street Suite 300 Alexandria VA 22314 Ken Hammond Chairman 5.00 X X 0 0 0 Jeff Marble Vice Chair 1.00 X X 0 0 0 David Chanda Secretary 1.00 X X 0 0 0 Jeff Kinsey Treasurer 1.00 X X 0 0 0 Ron Regan Director 1.00 X 0 0 0 Dale Barnes Director 1.00 X 0 0 0 Cara Finger Director 1.00 X 0 0 0 Jeff Pontius Director 1.00 X 0 0 0 Michael Nussman Director 1.00 X 0 0 0 Chris Edmonston Director 1.00 X 0 0 0 Lenora Clark Director 1.00 X 0 0 0 Dan Forster Director 1.00 X 0 0 0 Roger Fuhrman Director 1.00 X 0 0 0 Kevin Hunt Director 1.00 X 0 0 0 Wendy Larimer Director 1.00 X 0 0 0 Joe Lewis Director 1.00 X 0 0 0 Maurice Bowen Director 1.00 X 0 0 0 Carl Blackwell Director 1.00 X 0 0 0 Dan Chesky Director 1.00 X 0 0 0 Joel Wilkinson Director 1.00 X 0 0 0 Lou Sandoval Director 1.00 X 0 0 0 Frank Peterson President/CEO 40.00 X 246499 0 52268 James Hemenway VP - Finance & Admin 40.00 X 187157 0 46401 Stephanie Hussey Director, State Initiative 40.00 X 108506 0 23491 Maria Knight Director, Digital Strategy 40.00 X 108355 0 44125 Stephanie Vatalaro Director, Communications 40.00 X 108394 0 44183 758911 0 210468 5 0 1 0 Colle McVoy 88173 Expedite Way Chicago IL 60695 Media, creative development, web design 5178015 Lopez Negrete Communications 3336 Richmond Ave Suite 200 Houston TX 77098 Media, creative development, web design 2178547 Walt Disney World Company PO Box 403337 Atlanta GA 303843337 Media, public relations 1663292 Ogilvy Public Relations PO Box 7247-7417 Philadelphia PA 191707417 Media, public relations 327651 SourceLink 3303 W Tech Road Miamisburg OH 45342 Direct mail design, production and posta 310542 7 12829304 77567 12906871 4923 4923 3769 3769 Refunds 900099 51561 51561 Online advertising 900004 29750 29750 81311 12996874 0 29750 60253 X 173659 173659 541411 397410 144001 1067144 782706 284438 105004 77016 27988 271157 200419 70738 106526 77992 28534 24612 13544 11068 20317 11181 9136 9522089 9476557 45532 356 261 95 74478 60141 14337 24230 17772 6458 209747 153841 55906 194560 145060 49500 156071 140394 15677 42684 31307 11377 11927 8748 3179 Sponsorships & events 154335 154335 Dues & subscriptions 110811 99239 11572 Merchandise 27384 27384 Staff development 4978 3651 1327 7191 5827 1364 12850671 12058444 792227 0 200 200 725548 829090 3943039 4634710 1382 675206 28490 617461 446725 213420 170736 17785 17785 5576580 5681011 249239 242651 343944 308760 593183 551411 X 4983397 5129600 4983397 5129600 5576580 5681011 146203 0 X X 0 1 X 1 1 1 X 12148748 12954384 12949082 11409543 12906871 62368628 12148748 12954384 12949082 11409543 12906871 62368628 62368628 1768 1063 490 4348 8692 16361 62384989 229677 0.99970 0.99990 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 426840 256104 170736 190621 190621 0 170736 Deferred rent 308760 308760 X 12996874 0 12996874 0 12996874 12850671 0 12850671 0 12850671 Part X, Line 2: Management has evaluated the Foundation's tax positions and has concluded that the Foundation has taken no uncertain tax positions that qualify for either recognition or disclosure in the accompanying financial statements. 1 Aquatic Resources Education Association 23 Joe Hogan Lane Lonoke AR 72086 450438164 501(c)(3) 50000 Research for evaluation of aquatic education programs as groundwork for national angler recruitment, retention and reactivation (R3) program. Georgia Wildlife Resources Division 2070 US Hwy 278 SE Social Circle GA 30025 581130945 35000 Development of innovative programs to advance angle recruitment, retention and reactivation (R3). Vermont Department of Fish & Wildlife 1 National Life Drive Montpelier VT 05620 036000264 501(c)(3) 17005 Development of innovative programs to advance angle recruitment, retention and reactivation (R3). Fish & Wildlife Foundation of Florida 2574 Seagate Drive Suite 100 Tallahassee FL 32301 593277808 501(c)(3) 23750 George H.W. Bush Vamos A Pescar Education Fund grant to advance minority participation in angling and boating. Texas Parks and Wildlife Department 4200 Smith School Road Austin TX 78744 741680372 25000 George H.W. Bush Vamos A Pescar Education Fund grant to advance minority participation in angling and boating. Nebraska Game & Parks Commission PO Box 30370 Lincoln NE 68503 470491233 22904 Development of innovative programs to advance angle recruitment, retention and reactivation (R3). 6 Part I, Line 2: Explanation: Education grants: All RBFF sub-grantees were required to submit a monthly or quarterly progress report, as spelled out in the sub-grant agreement. Progress reports include the following five distinct sections: 1. General Grant Information - date of report, report period, grant project period, name of grant recipient and grant recipient contact person. 2. Progress in Accomplishing Goals & Objectives - goals and objectives (actual) which are expected to correspond to the goals and objectives (planned) of the approved grant application. 3. Difficulties Encountered - information on specific reasons why goals and objectives were not met and resolution/schedule of corrective action plan. 4. Financial Status - detailed line item report (per grant application) which compares actual (year to date) expenses to budget (yearly operating) planned expenses with a final indication of the unspent line item dollars. 5. Activity Anticipated Next Reporting Period - work planned for next reporting period. In addition to submitting scheduled progress reports, all sub-grantees were required to submit an annual report summarizing accomplishments as well as explaining any milestones not accomplished along with two copies of all printed products and news articles published about the project, as detailed in the sub-grant agreements. X X X X 0 0 0 0 0 0 0 0 0 Frank Peterson President/CEO 220277 0 25707 0 515 0 24599 0 27669 0 298767 0 0 0 James Hemenway VP - Finance & Admin 169865 0 16500 0 792 0 18637 0 27764 0 233558 0 0 0 Maria Knight Director, Digital Strategy 100263 0 8000 0 92 0 10826 0 33299 0 152480 0 0 0 Stephanie Vatalaro Director, Communications 100332 0 8000 0 62 0 10883 0 33300 0 152577 0 0 0 Form 990, Part VI, Section A, line 4 The Articles of Incorporation were amended during the year to describe the process for election of Directors (including board composition and term limits), in accordance with state law. Form 990, Part VI, Section A, line 7a Twenty-two members of the Foundation's Board of Directors are appointed by certain organizations whose purposes relate to recreational boating and fishing. Form 990, Part VI, Section B, line 11 The 990 will be reviewed in detail by the President and the Vice President of Finance & Administration. It will then be posted to a web portal for review by the full Board of Directors prior to filing. Form 990, Part VI, Section B, line 12c Conflict of interest disclosure forms are completed annually by all directors and employees. Forms are reviewed by the VP of Finance & Administration to ensure compliance. Board members who have a potential conflict of interest with any board action recuse themselves from voting on such action. Form 990, Part VI, Section B, line 15a Compensation for the President/CEO is reviewed annually by the Executive Committee of the board of directors. Compensation is documented in an annual review memorandum. Initial compensation for officers and other key employees is approved by the Executive Committee. Annual compensation adjustments are reviewed and approved by the President/CEO. Total compensation for the organization is reviewed and approved annually by the Finance Committee of the board of directors and incorporated into the annual budget which is approved by the full board of directors. Form 990, Part VI, Section C, line 19 The Foundation makes its governing documents, conflict of interest policy, and financial statements available to the public upon request. Form 990, Part IX, line 11g Consulting services: Program service expenses 9,432,077. Management and general expenses 45,532. Fundraising expenses 0. Total expenses 9,477,609. Temporary services: Program service expenses 44,480. Management and general expenses 0. Fundraising expenses 0. Total expenses 44,480. Form 990, Part XII, Line 2c: RBFF's Board of Directors assumes responsibility for oversight of the audit, including selection of the independent accountant. This process is consistent with prior years.