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        <ReportableCompFromOrgAmt>165214</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>JAQITA GOODSON</PersonNm>
        <TitleTxt>SENIOR SALES MANAGER</TitleTxt>
        <AverageHoursPerWeekRt>40.00</AverageHoursPerWeekRt>
        <HighestCompensatedEmployeeInd>X</HighestCompensatedEmployeeInd>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>MARCIA POWELL</PersonNm>
        <TitleTxt>EXEC. DIR. GUEST EXPERIENCE</TitleTxt>
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        <HighestCompensatedEmployeeInd>X</HighestCompensatedEmployeeInd>
        <ReportableCompFromOrgAmt>111149</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>4468</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>CHERYL ALICEA</PersonNm>
        <TitleTxt>SR DIRECTOR OF HR</TitleTxt>
        <AverageHoursPerWeekRt>40.00</AverageHoursPerWeekRt>
        <HighestCompensatedEmployeeInd>X</HighestCompensatedEmployeeInd>
        <ReportableCompFromOrgAmt>105564</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>4301</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>ASHLEY HAMILTON</PersonNm>
        <TitleTxt>SR DIRECTOR GWT SPORT COMMISSION/ GWT CHAMP FOUNDA</TitleTxt>
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        <HighestCompensatedEmployeeInd>X</HighestCompensatedEmployeeInd>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>4827</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>DAVE SUKALA</PersonNm>
        <TitleTxt>DIRECTOR OF SALES</TitleTxt>
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        <OtherCompensationAmt>3424</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>VICTORIA HAWKINS</PersonNm>
        <TitleTxt>SR DIRECTOR OF MARKETING AND DESTINATION DEVELOPM</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>WALTER L POOLE II</PersonNm>
        <TitleTxt>IT MANAGER</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>HANNAH SECHRIST</PersonNm>
        <TitleTxt>DIRECTOR OF SPECIAL PROJECTS</TitleTxt>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>2898</OtherCompensationAmt>
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      <TotalReportableCompFromOrgAmt>2706449</TotalReportableCompFromOrgAmt>
      <TotReportableCompRltdOrgAmt>0</TotReportableCompRltdOrgAmt>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>PROOF OF THE PUDDING</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>6400 SUGARLOAF PKWY</AddressLine1Txt>
            <CityNm>DULUTH</CityNm>
            <StateAbbreviationCd>GA</StateAbbreviationCd>
            <ZIPCd>30097</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>CATERING VENDOR</ServicesDesc>
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      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>ON EVENT SERVICES LLC</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>P O BOX 74007063</AddressLine1Txt>
            <CityNm>CHICAGO</CityNm>
            <StateAbbreviationCd>IL</StateAbbreviationCd>
            <ZIPCd>60674</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>EVENT PRODUCTION &amp; STAGING</ServicesDesc>
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      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>P&amp;C PRO SERVICES</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>2093 ARBOR SPRINGS WAY</AddressLine1Txt>
            <CityNm>BUFORD</CityNm>
            <StateAbbreviationCd>GA</StateAbbreviationCd>
            <ZIPCd>30519</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>JANITORIAL/HOUSEKEEPING/EVENT CLEAN-UP</ServicesDesc>
        <CompensationAmt>835786</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>SHOW PROS ENTERTAINMENT SERVICES</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>P O BOX 12599</AddressLine1Txt>
            <CityNm>CHARLOTTE</CityNm>
            <StateAbbreviationCd>NC</StateAbbreviationCd>
            <ZIPCd>28220</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>EVENT STAFFING &amp; CROWD MANAGEMENT</ServicesDesc>
        <CompensationAmt>749634</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>CREW ONE PRODUCTIONS INC</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>750 COWAN ST</AddressLine1Txt>
            <CityNm>NASHVILLE</CityNm>
            <StateAbbreviationCd>TN</StateAbbreviationCd>
            <ZIPCd>37207</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>EVENT STAFFING</ServicesDesc>
        <CompensationAmt>661267</CompensationAmt>
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      <CntrctRcvdGreaterThan100KCnt>19</CntrctRcvdGreaterThan100KCnt>
      <GovernmentGrantsAmt>6577737</GovernmentGrantsAmt>
      <TotalContributionsAmt>6577737</TotalContributionsAmt>
      <ProgramServiceRevenueGrp>
        <Desc>RENTAL INCOME</Desc>
        <BusinessCd>531120</BusinessCd>
        <TotalRevenueColumnAmt>8438732</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>8438732</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>TICKET INCENTIVES</Desc>
        <BusinessCd>531120</BusinessCd>
        <TotalRevenueColumnAmt>4464590</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>4464590</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>CATERING</Desc>
        <BusinessCd>531120</BusinessCd>
        <TotalRevenueColumnAmt>4195982</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>4195982</RelatedOrExemptFuncIncomeAmt>
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      <ProgramServiceRevenueGrp>
        <Desc>SERVICE INCOME</Desc>
        <BusinessCd>531120</BusinessCd>
        <TotalRevenueColumnAmt>3595708</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>3595708</RelatedOrExemptFuncIncomeAmt>
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      <ProgramServiceRevenueGrp>
        <Desc>PARKING</Desc>
        <BusinessCd>531120</BusinessCd>
        <TotalRevenueColumnAmt>3057062</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>3057062</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <TotalOthProgramServiceRevGrp>
        <TotalRevenueColumnAmt>8987590</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>8987590</RelatedOrExemptFuncIncomeAmt>
      </TotalOthProgramServiceRevGrp>
      <TotalProgramServiceRevenueAmt>32739664</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>691758</TotalRevenueColumnAmt>
        <ExclusionAmt>691758</ExclusionAmt>
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      <LessCostOthBasisSalesExpnssGrp>
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      </LessCostOthBasisSalesExpnssGrp>
      <GainOrLossGrp>
        <SecuritiesAmt>-100364</SecuritiesAmt>
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      <NetGainOrLossInvestmentsGrp>
        <TotalRevenueColumnAmt>-100364</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>-100364</RelatedOrExemptFuncIncomeAmt>
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      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>39908795</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>32639300</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>691758</ExclusionAmt>
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      <InfoInScheduleOPartIXInd>X</InfoInScheduleOPartIXInd>
      <CompCurrentOfcrDirectorsGrp>
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        <ProgramServicesAmt>2435805</ProgramServicesAmt>
        <ManagementAndGeneralAmt>270645</ManagementAndGeneralAmt>
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        <ProgramServicesAmt>3714930</ProgramServicesAmt>
        <ManagementAndGeneralAmt>412770</ManagementAndGeneralAmt>
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      <PensionPlanContributionsGrp>
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        <ProgramServicesAmt>277126</ProgramServicesAmt>
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      <OtherEmployeeBenefitsGrp>
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        <ProgramServicesAmt>800070</ProgramServicesAmt>
        <ManagementAndGeneralAmt>88897</ManagementAndGeneralAmt>
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      <PayrollTaxesGrp>
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        <ProgramServicesAmt>532905</ProgramServicesAmt>
        <ManagementAndGeneralAmt>59212</ManagementAndGeneralAmt>
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      <AdvertisingGrp>
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        <ProgramServicesAmt>273978</ProgramServicesAmt>
        <ManagementAndGeneralAmt>30442</ManagementAndGeneralAmt>
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      <InterestGrp>
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        <ProgramServicesAmt>6546</ProgramServicesAmt>
        <ManagementAndGeneralAmt>727</ManagementAndGeneralAmt>
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      <DepreciationDepletionGrp>
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        <ProgramServicesAmt>2364422</ProgramServicesAmt>
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        <Desc>DIRECT EVENT RELATED SE</Desc>
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        <ProgramServicesAmt>8619341</ProgramServicesAmt>
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      <OtherExpensesGrp>
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        <ProgramServicesAmt>4127965</ProgramServicesAmt>
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      <OtherExpensesGrp>
        <Desc>OVERHEAD</Desc>
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        <ProgramServicesAmt>3275527</ProgramServicesAmt>
        <ManagementAndGeneralAmt>363948</ManagementAndGeneralAmt>
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      <OtherExpensesGrp>
        <Desc>ANCILLARY SERVICES</Desc>
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        <ProgramServicesAmt>2265461</ProgramServicesAmt>
        <ManagementAndGeneralAmt>251718</ManagementAndGeneralAmt>
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      <AllOtherExpensesGrp>
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        <ProgramServicesAmt>2805270</ProgramServicesAmt>
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      <TotalFunctionalExpensesGrp>
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        <ProgramServicesAmt>31499346</ProgramServicesAmt>
        <ManagementAndGeneralAmt>1820849</ManagementAndGeneralAmt>
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      <SavingsAndTempCashInvstGrp>
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        <EOYAmt>36628523</EOYAmt>
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      <AccountsReceivableGrp>
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      <PrepaidExpensesDefrdChargesGrp>
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      <LandBldgEquipCostOrOtherBssAmt>24596735</LandBldgEquipCostOrOtherBssAmt>
      <LandBldgEquipAccumDeprecAmt>14394603</LandBldgEquipAccumDeprecAmt>
      <LandBldgEquipBasisNetGrp>
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        <EOYAmt>10202132</EOYAmt>
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      <OtherAssetsTotalGrp>
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        <EOYAmt>79212</EOYAmt>
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      <TotalAssetsGrp>
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        <EOYAmt>51430328</EOYAmt>
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      <AccountsPayableAccrExpnssGrp>
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        <EOYAmt>3983494</EOYAmt>
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      <DeferredRevenueGrp>
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        <EOYAmt>5983827</EOYAmt>
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      <MortgNotesPyblScrdInvstPropGrp>
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        <EOYAmt>192077</EOYAmt>
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      <OtherLiabilitiesGrp>
        <BOYAmt>6988234</BOYAmt>
        <EOYAmt>8139326</EOYAmt>
      </OtherLiabilitiesGrp>
      <TotalLiabilitiesGrp>
        <BOYAmt>12463812</BOYAmt>
        <EOYAmt>18298724</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
      <NoDonorRestrictionNetAssetsGrp>
        <BOYAmt>26543004</BOYAmt>
        <EOYAmt>33131604</EOYAmt>
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      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>26543004</BOYAmt>
        <EOYAmt>33131604</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>39006816</BOYAmt>
        <EOYAmt>51430328</EOYAmt>
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      <ReconcilationRevenueExpnssAmt>6588600</ReconcilationRevenueExpnssAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>1</FSAuditedInd>
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        <SeparateBasisFinclStmtInd>X</SeparateBasisFinclStmtInd>
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      <AuditCommitteeInd>1</AuditCommitteeInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
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    <IRS990ScheduleD documentId="RetDoc1040000001">
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        <DepreciationAmt>3466155</DepreciationAmt>
        <BookValueAmt>1711697</BookValueAmt>
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      <EquipmentGrp>
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        <BookValueAmt>6451513</BookValueAmt>
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      <OtherLandBuildingsGrp>
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      <OtherLiabilitiesOrgGrp>
        <Desc>ADVANCE TICKET SALES</Desc>
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      <FootnoteTextInd>X</FootnoteTextInd>
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      <RevenueNotReportedAmt>0</RevenueNotReportedAmt>
      <RevenueSubtotalAmt>39908795</RevenueSubtotalAmt>
      <RevenueNotReportedFinclStmtAmt>0</RevenueNotReportedFinclStmtAmt>
      <TotalRevenuePerForm990Amt>39908795</TotalRevenuePerForm990Amt>
      <TotExpnsEtcAuditedFinclStmtAmt>33320195</TotExpnsEtcAuditedFinclStmtAmt>
      <ExpensesNotReportedAmt>0</ExpensesNotReportedAmt>
      <ExpensesSubtotalAmt>33320195</ExpensesSubtotalAmt>
      <ExpensesNotRptFinclStmtAmt>0</ExpensesNotRptFinclStmtAmt>
      <TotalExpensesPerForm990Amt>33320195</TotalExpensesPerForm990Amt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART X, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>AUDIT NOTE: "THE GCVB IS RECOGNIZED AS AN ORGANIZATION EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(A) OF THE INTERNAL REVENUE CODE (THE "CODE") AS AN ORGANIZATION DESCRIBED IN SECTION 501(C)(6) OF THE CODE, WHEREBY ONLY UNRELATED BUSINESS INCOME, AS DEFINED, BY THE CODE, IS SUBJECT TO INCOME TAXES. MANAGEMENT EVALUATED THE GCVB'S POSITIONS AND CONCLUDED THE GCVB HAD MAINTAINED ITS TAX-EXEMPT STATUS AND HAD TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS. THEREFORE, NO PROVISION OR LIABILITY FOR INCOME TAXES HAS BEEN INCLUDED IN THE FINANCIAL STATEMENTS."</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleD>
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      <WrittenPolicyRefTAndEExpnssInd>0</WrittenPolicyRefTAndEExpnssInd>
      <SubstantiationRequiredInd>1</SubstantiationRequiredInd>
      <BoardOrCommitteeApprovalInd>X</BoardOrCommitteeApprovalInd>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>STAN HALL</PersonNm>
        <TitleTxt>CEO</TitleTxt>
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        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>65488</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>3261</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>15429</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>0</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>409039</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>MONTE MORRIS ROBERT ORTEL</PersonNm>
        <TitleTxt>GENERAL MANAGER GSD</TitleTxt>
        <BaseCompensationFilingOrgAmt>201525</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>41674</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>7410</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>21150</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>0</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
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        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>LISA ANDERS</PersonNm>
        <TitleTxt>COO</TitleTxt>
        <BaseCompensationFilingOrgAmt>189779</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>27210</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>7202</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>9937</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>0</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>234128</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>ROBYN ALI</PersonNm>
        <TitleTxt>ASSISTANT GENERAL MANAGER</TitleTxt>
        <BaseCompensationFilingOrgAmt>165099</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>34530</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>6363</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>9671</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>0</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>215663</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>DANIEL P MARKHAM</PersonNm>
        <TitleTxt>EXEC. DIR. ARENA OPS/BOOKING</TitleTxt>
        <BaseCompensationFilingOrgAmt>157385</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>26965</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>8465</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>7889</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>0</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>200704</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>JENNIFER BURDICK SILAS</PersonNm>
        <TitleTxt>EXEC. DIR. FINANCE</TitleTxt>
        <BaseCompensationFilingOrgAmt>153981</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>26792</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>7915</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>8877</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>0</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>197565</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>JAMES R JACKSON</PersonNm>
        <TitleTxt>EXEC. DIR. FACILITIES</TitleTxt>
        <BaseCompensationFilingOrgAmt>149278</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>25093</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>6477</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>13528</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>0</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>194376</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>WILLIAM MARRIOTT</PersonNm>
        <TitleTxt>EXEC. DIR. BUSINESS DEVELO</TitleTxt>
        <BaseCompensationFilingOrgAmt>88953</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>37154</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>39107</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>7405</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>0</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>172619</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 1A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE CEO AND EXECUTIVE DIRECTORS OF THE CONVENTION CENTER AND VISITORS BUREAU ARE PROVIDED WITH A DINING CLUB MEMBERSHIP TO THE GWINNETT CHAMBER BUILDING'S ON-SITE RESTAURANT WHICH SERVES AS A GATHERING POINT FOR GWINNETT BUSINESS PEOPLE.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 2</FormAndLineReferenceDesc>
        <ExplanationTxt>THE BOARD OF DIRECTORS OF THE GWINNETT CONVENTION AND VISITORS BUREAU IS COMPOSED OF BUSINESS, GOVERNMENT AND COMMUNITY LEADERS IN THE LOCAL AREA. DUE TO EXTENSIVE INVOLVEMENT OF THESE COMMUNITY LEADERS IN BUSINESS AND OTHER COMMUNITY AFFAIRS, THE MEMBERS OF THE BOARD OF DIRECTORS MAY HAVE NORMAL BUSINESS RELATIONSHIPS THAT MIGHT BE EXPECTED OF LEADERS IN A SUBURBAN COMMUNITY. HOWEVER, THESE BUSINESS RELATIONSHIPS ARE ARMS-LENGTH TRANSACTIONS AND WILL NOT IMPACT THE MISSION OR THE OPERATION OF THE BOARD OF DIRECTORS AS THE CONFLICT OF INTEREST POLICY REQUIRES.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>A DRAFT OF THE 990 IS PRESENTED AND DISCUSSED WITH THE ORGANIZATION'S TREASURER, WHO IS A MEMBER OF THE BOARD AND WHO IS KNOWLEDGEABLE REGARDING THE FORM 990, PRIOR TO THE FORMS BEING FILED. THE FORM 990 IS AVAILABLE TO EVERY BOARD MEMBER BEFORE THE FILING OF THE RETURN IF POSSIBLE, AND IMMEDIATELY THEREAFTER IF NOT.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>BASED ON THE NUMBER OF DIRECTOR'S AND SIZE OF THE ORGANIZATION'S STAFF, NO FORMAL MONITORING MECHANISM EXISTS, RATHER THE SMALL SIZE OF THE ORGANIZATION ALLOWS EMPLOYEES AND MANAGEMENT ALIKE TO KNOW WHEN ISSUES ARISE. IT IS THEN THE OBLIGATION OF THE EMPLOYEE OR MANAGER TO BRING THOSE ISSUES FORTH IN ORDER TO MAINTAIN EMPLOYMENT OR A DIRECTORSHIP POSITION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15</FormAndLineReferenceDesc>
        <ExplanationTxt>COMPENSATION IS DETERMINED THROUGH THE BUDGETING PROCESS AND IS APPROVED BY THE BUDGET COMMITTEE AND SUBSEQUENTLY BY THE FULL BOARD.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>GOVERNING DOCUMENTS AND INTERNAL POLICIES ARE GIVEN TO EMPLOYEES WHEN THEY ARE HIRED BY THE ORGANIZATION AND ARE AVAILABLE WITHIN THE ORGANIZATION'S OFFICE TO THOSE WHO FALL UNDER THEIR COVENENTS, BUT AS PROPRIETARY INFORMATION OF THE ORGANIZATION, THEY AND THE FINANCIAL STATEMENTS ARE NOT MADE AVAILABLE TO THE GENERAL PUBLIC.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART IX, LINE 24E</FormAndLineReferenceDesc>
        <ExplanationTxt>ADMINISTRATION: PROGRAM SERVICE EXPENSES 1,547,554. MANAGEMENT AND GENERAL EXPENSES 171,951. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,719,505. MARKETING &amp; PROMOTIONS: PROGRAM SERVICE EXPENSES 915,808. MANAGEMENT AND GENERAL EXPENSES 101,757. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,017,565. TRADE SHOWS &amp; CONVENTIONS: PROGRAM SERVICE EXPENSES 173,915. MANAGEMENT AND GENERAL EXPENSES 19,324. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 193,239. PROGRAMS &amp; MEMBERSHIPS: PROGRAM SERVICE EXPENSES 167,993. MANAGEMENT AND GENERAL EXPENSES 18,666. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 186,659.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <IdDisregardedEntitiesGrp>
        <DisregardedEntityName>
          <BusinessNameLine1Txt>SUGARLOAF GWINNETT CENTER LLC (A SINGLE MEMBER LLC)</BusinessNameLine1Txt>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1Txt>6500 SUGARLOAF PKWY STE 200</AddressLine1Txt>
          <CityNm>DULUTH</CityNm>
          <StateAbbreviationCd>GA</StateAbbreviationCd>
          <ZIPCd>30097</ZIPCd>
        </USAddress>
        <EIN>263603850</EIN>
        <PrimaryActivitiesTxt>MANAGEMENT OF THE OPERATIONS OF THE CONVENTION CENTER</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>GA</LegalDomicileStateCd>
        <TotalIncomeAmt>33164820</TotalIncomeAmt>
        <EndOfYearAssetsAmt>32839334</EndOfYearAssetsAmt>
      </IdDisregardedEntitiesGrp>
    </IRS990ScheduleR>
  </ReturnData>
</Return>