2017-02-23T08:17:40-06:00 2016-06-30 410746749 CLIFTONLARSONALLEN LLP 901 N GLEBE ROAD SUITE 200 ARLINGTON VA 22203 990 2015-07-01 541812378 ALEXANDRIA CONVENTION & VISITORS ASSOCIATION ALEX 7036525369 625 N WASHINGTON STREET NO 400 ALEXANDRIA VA 22134 PATRICIA WASHINGTON PRESIDENT, CEO/SECRETARY 7038384200 2017-02-20 1 DAVID TRIMNER P00444822 5712279500 2015 2021-01-29 14:40:06Z VISIT ALEXANDRIA PATRICIA WASHINGTON 625 N WASHINGTON STREET NO 400 ALEXANDRIA VA 22134 3610928 0 X WWW.VISITALEXANDRIAVA.COM X 1996 VA GENERATE TOURISM AND MEETINGS AND SERVE THE PUBLIC WITH INFORMATION ABOUT ALEXANDRIA. 14 14 32 19 0 0 3271810 3278360 137575 187037 -6722 3534 86500 112721 3489163 3581652 0 0 0 0 1291131 1422518 0 0 0 2246785 2062255 3537916 3484773 -48753 96879 323217 429293 8584 17781 314633 411512 GENERATE TOURISM AND MEETINGS THAT INCREASE REVENUES AND PROMOTE THE CITY OF ALEXANDRIA AND ITS ASSETS. SERVE THE GENERAL PUBLIC WITH INFORMATION ABOUT ALEXANDRIA. 0 0 VISITOR CENTERTHE VISITORS CENTER PROVIDES INFORMATION TO VISITORS ABOUT ATTRACTIONS, HOTELS, SHOPS AND RESTAURANTS IN ALEXANDRIA. PUBLIC RESTROOMS ARE AVAILABLE. MARKETING AND SALESPROMOTES VISITING ALEXANDRIA TO LEISURE VISITORS THROUGH PAID AND EARNED MEDIA, SOCIAL MEDIA AND INTERNET. SALES STAFF GENERATES AND RESPONDS TO LEADS FOR MEETINGS, CONVENTIONS AND GROUPS BY HOSTING EVENTS, MAKING SALES CALLS, ATTENDING TRADE SHOWS, AND OTHER ACTIVITIES. MEMBER SERVICESPROVIDED MARKETING ASSISTANCE, RESEARCH, EDUCATION AND NETWORKING OPPORTUNITIES TO MEMBERS. 0 0 0 1 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 23 0 32 1 0 0 0 0 0 0 X 14 14 0 0 0 0 1 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X PATRICIA WASHINGTON 7037463300 625 N WASHINGTON STREET SUITE 400 ALEXANDRIA VA 22314 TOBIAS ARFF BOARD GOVERNOR 1.00 X X 0 0 0 VIC PARRA BOARD GOVERNOR 1.00 X X 0 0 0 DEBRA ARNETT BOARD GOVERNOR 1.00 X 0 0 0 AMY RUTHERFORD BOARD GOVERNOR 1.00 X 0 0 0 MARY ANNE RUSSELL BOARD GOVERNOR 1.00 X 0 0 0 PAUL SMEDBERG BOARD GOVERNOR 1.00 X 0 0 0 EMILY BAKER BOARD GOVERNOR 1.00 X 0 0 0 KAREN KOTOWSKI BOARD GOVERNOR 1.00 X 0 0 0 CHARLOTTE HALL BOARD GOVERNOR 1.00 X 0 0 0 SUSAN HELLMAN BOARD GOVERNOR 1.00 X 0 0 0 STEPHEN MARKS BOARD GOVERNOR 1.00 X 0 0 0 RICH CASALE BOARD GOVERNOR 1.00 X 0 0 0 ANNEE GILLETT BOARD GOVERNOR 1.00 X 0 0 0 JEFF SWEDARSKY BOARD GOVERNOR 1.00 X 0 0 0 JUSTIN WILSON BOARD GOVERNOR 1.00 X 0 0 0 IAN HARVEY BOARD GOVERNOR 1.00 X 0 0 0 LORI SWAIN BOARD GOVERNOR 1.00 X 0 0 0 ANDREA BARTHELLO BOARD GOVERNOR 1.00 X 0 0 0 PATRICIA WASHINGTON PRESIDENT, CEO/SECRETARY 40.00 X 181874 0 29304 TOM KAIDEN COO 40.00 X 152197 0 18000 LORRAINE LLOYD SR VP SALES 40.00 X 122733 0 26213 456804 0 73517 3 0 1 0 PBS 4500 MAIN ST VIRGINIA BEACH VA 23462 TV ADVERTISING 150000 SIMPLEVIEW 7458 N LA CHOLLA BLVD SUITE 100 TUCSON AZ 85741 WEB, DIGITAL MARKETING AND CRM 138688 2 3265411 12949 3278360 MEMBERSHIP DUES 900099 165234 165234 VISITOR CENTER 900099 20203 20203 COMMISSIONS 900099 1600 1600 187037 3534 3534 96057 96057 42900 29276 13624 13624 FILM PERMIT FEES 900099 3040 3040 3040 3581652 203701 0 99591 373453 843420 61107 55320 89218 50 32369 42683 1686620 104680 132523 25210 3972 14850 8105 BANK AND MERCHANT FEES 4998 PROMOTIONS 4261 TAXES AND FEES 1329 605 3484773 1248 0 288501 391271 89570 51548 33468 38022 323217 429293 0 13162 8584 4619 8584 17781 X 314633 411512 314633 411512 323217 429293 96879 0 X X 0 1 X 1 0 0 1 0 58609 32189 26420 30961 19359 11602 38022 CAPITAL LEASE 4619 4619 X 3610928 0 3610928 -29276 -29276 3581652 3514049 29276 29276 3484773 0 3484773 PART X, LINE 2: VISIT ALEXANDRIA ADOPTED THE INCOME TAX STANDARD FOR UNCERTAIN TAX POSITIONS. THE ADOPTION OF THIS STANDARD HAD NO IMPACT ON THE ORGANIZATION'S FINANCIAL STATEMENTS. VISIT ALEXANDRIA FOLLOWS THE MODIFIED CASH BASIS OF ACCOUNTING FOR EVALUATING UNCERTAIN TAX POSITIONS. VISIT ALEXANDRIA'S TAX RETURNS ARE SUBJECT TO REVIEW AND EXAMINATION BY FEDERAL AND STATE AUTHORITIES. PART XI, LINE 4B - OTHER ADJUSTMENTS: GIFT SHOP EXPENSES -29,276. PART XII, LINE 2D - OTHER ADJUSTMENTS: GIFT SHOP EXPENSES 29,276. X X X 0 0 0 PATRICIA WASHINGTON PRESIDENT, CEO/SECRETARY 181874 0 0 0 0 0 18000 0 11304 0 211178 0 0 0 TOM KAIDEN COO 152197 0 0 0 0 0 18000 0 0 0 170197 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 ANY BUSINESS, ORGANIZATION OR INDIVIDUAL WITH AN INTEREST IN THE HOSPITALITY AND TOURISM INDUSTRY WITHIN ALEXANDRIA SHALL BE ELIGIBLE FOR MEMBERSHIP TO THE ORGANIZATION. FORM 990, PART VI, SECTION B, LINE 11 THE COMPLETED FORM 990 IS PROVIDED ELECTRONICALLY TO THE BOARD WITH INSTRUCTIONS TO REVIEW AND COMMENT. FORM 990, PART VI, SECTION B, LINE 12C CONFLICT OF INTEREST IS COVERED IN EMPLOYEE AND BOARD MEMBER HANDBOOKS, AS WELL AS IN THE CITY'S COMMISSION APPOINTMENT PROCESS. BOARD HANDBOOKS ARE DISTRIBUTED ANNUALLY AND FORMS ARE COLLECTED FROM BOARD MEMBERS EVERY YEAR. FORM 990, PART VI, SECTION B, LINE 15 DURING THE ANNUAL EVALUATION PROCESS, THE BOARD CHAIR SOLICITS INPUT FROM THE BOARD TO PREPARE THE CEO'S EVALUATION. THE WRITTEN EVALUATION INCLUDING MERIT INCREASE CONSISTENT WITH STAFF INCREASE, AND BONUS AS OUTLINED IN THE CONTRACT IS CIRCULATED TO THE EXECUTIVE COMMITTEE AND THEN COMMUNICATED TO THE CEO. OTHER OFFICERS, ALL OF WHOM REPORT TO THE CEO, PARTICIPATE IN THE STANDARD WRITTEN STAFF REVIEW AND COMPENSATION PROCESS WHICH INCLUDES SELF-ASSESSMENT, SUPERVISOR REVIEW AND MEASURABLE GOAL SETTING FOR THE UPCOMING YEAR. THE MOST RECENT CEO COMPENSATION EVALUATION WAS DONE IN 2014. FORM 990, PART VI, SECTION C, LINE 19 THESE DOCUMENTS ARE AVAILABLE UPON REQUEST, OR AT ANY BOARD MEETINGS WHICH ARE OPEN TO THE PUBLIC WITH PUBLIC NOTICE MADE THROUGH THE CITY WEBSITE. PART XII, LINE 1 VISIT ALEXANDRIA'S POLICY IS TO PREPARE ITS FINANCIAL STATEMENTS ON A MODIFIED CASH BASIS.