2017-10-05T15:49:13-05:00 2016-12-31 271728945 PKF O'CONNOR DAVIES LLP 665 FIFTH AVENUE NEW YORK NY 10022 990 2016-01-01 131582190 PUBLIC RELATIONS SOCIETY OF AMERICA INC PUB 2124601400 120 WALL STREET 21ST FLOOR NEW YORK NY 10005 PHILIP T BONAVENTURA CHIEF FINANCIAL OFFICER 2124601400 2017-10-05 1 GARRETT M HIGGINS P00543209 2128678000 2017-10-02 65.51.112.58 2017-10-05 16:22:38 ED P 5FBDCBD040DC1AD11941E9056BDD8F8313149616 F815E433DFD393C44755F4EA77CCA1D41B0E4C94 2016 2021-01-29 14:40:06Z X PHILIP T BONAVENTURA 120 WALL STREET 21ST FLOOR NEW YORK NY 10005 14480014 0 1255 X WWW.PRSA.ORG X 1948 NY THE PUBLIC RELATIONS SOCIETY OF AMERICA, INC. NATIONAL HEADQUARTERS (THE "SOCIETY") IS AN INDIVIDUAL MEMBER SOCIETY COMPRISED OF PUBLIC RELATIONS PRACTITIONERS AND STUDENTS ORGANIZED TO IMPROVE THE PROFESSION AND PRACTICE OF PUBLIC RELATIONS. 17 17 54 400 493925 61855 0 0 11050091 10854072 123636 144462 550435 509789 11724162 11508323 7700 8750 0 0 5766542 5389360 0 0 0 5573635 6150128 11347877 11548238 376285 -39915 8091562 7642047 2405201 1991364 5686361 5650683 X THE PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA) IS THE NATION'S LARGEST COMMUNITY OF PUBLIC RELATIONS AND COMMUNICATIONS PROFESSIONALS. PRSA PROVIDES TRAINING, SETS STANDARDS OF EXCELLENCE AND UPHOLDS PRINCIPLES OF ETHICS FOR THE GLOBAL PUBLIC RELATIONS PROFESSION. AS A LEADING VOICE IN THE PR INDUSTRY, THE SOCIETY ALSO ADVOCATES FOR GREATER UNDERSTANDING AND ADOPTION OF PUBLIC RELATIONS SERVICES. 0 0 MEMBERSHIP - PRSA IS A COMMUNITY OF MORE THAN 21,000 PUBLIC RELATIONS AND COMMUNICATIONS PROFESSIONALS ACROSS THE UNITED STATES, FROM RECENT COLLEGE GRADUATES TO THE LEADERS OF THE WORLD'S LARGEST MULTINATIONAL FIRMS. OUR MEMBERS REPRESENT NEARLY EVERY PRACTICE AREA AND PROFESSIONAL AND ACADEMIC SETTING WITHIN THE PUBLIC RELATIONS FIELD. IN ADDITION, THERE ARE MORE THAN 10,000 STUDENTS WHO ARE MEMBERS OF THE PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA (PRSSA) AT COLLEGES AND UNIVERSITIES HERE AND ABROAD. MORE THAN 31,000 PEOPLE BENEFITED FROM THIS PROGRAM. SECTIONS/SECTIONS SUPPORT - PRSA OFFERS MEMBERS A VARIETY OF WAYS TO NETWORK WITH INDUSTRY PROFESSIONALS, BOTH ONLINE AND IN-PERSON. A PRSA PROFESSIONAL INTEREST SECTION MEMBERSHIP IS FOR THOSE PROFESSIONALS LOOKING TO CONNECT WITH OTHER PUBLIC RELATIONS AND COMMUNICATION PEERS IN THEIR INDUSTRY VERTICAL. PRSA HAS 14 PROFESSIONAL INTEREST SECTIONS (ASSOCIATION/NONPROFIT, CORPORATE COMMUNICATIONS, COUNSELORS ACADEMY, COUNSELORS TO HIGHER EDUCATION, EDUCATORS ACADEMY, EMPLOYEE COMMUNICATIONS, ENTERTAINMENT AND SPORTS, FINANCIAL COMMUNICATIONS, HEALTH ACADEMY, INDEPENDENT PRACTITIONERS ALLIANCE, NEW PROFESSIONALS, PUBLIC AFFAIRS AND GOVERNMENT, TECHNOLOGY AND TRAVEL AND TOURISM). SEE SCHEDULE O FOR CONTINUATIONMEMBERS OF THESE PROFESSIONAL INTEREST SECTIONS ARE ABLE TO CONNECT WITH INDUSTRY PEERS WHO HAVE SIMILAR NEEDS AND SHARE THE SAME CHALLENGES. THESE GROUPS SHARE IMPORTANT AND RELEVANT INFORMATION ABOUT THEIR AREA OF INTEREST THROUGH A VARIETY OF CHANNELS THROUGHOUT THE YEAR. MORE THAN 10,000 PEOPLE BENEFITED FROM THIS PROGRAM. INTERNATIONAL CONFERENCE-THE INTERNATIONAL CONFERENCE OFFERS PRACTICAL INSIGHT AND NETWORKING FOR PUBLIC RELATIONS PROFESSIONALS OF ALL CAREER LEVELS, SECTORS, WORK ENVIRONMENTS AND INDUSTRIES. DEMONSTRATING VALUE WITH ACTIONABLE BEST PRACTICES IS THE FOCUS OF THIS ANNUAL EVENT. APPROXIMATELY 3,000 PEOPLE BENEFITED FROM THIS PROGRAM. 0 0 0 1 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 156 0 54 1 1 1 0 0 0 0 0 X 17 17 0 0 0 0 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 0 X PHILIP T BONAVENTURA 2124601400 120 WALL STREET 21ST FLOOR NEW YORK NY 10005 MARK W MCCLENNAN CHAIR 2.00 X X 0 0 0 JANE DVORAK CHAIR-ELECT 2.00 X X 0 0 0 DEBORAH SILVERMAN TREASURER 2.00 X X 0 0 0 ANTHONY W D'ANGELO SECRETARY 2.00 X X 0 0 0 KATHY BARBOUR IMMEDIATE PAST CHAIR 2.00 X X 0 0 0 TODD A COOLEY DIRECTOR 2.00 X 0 0 0 AMY T COWARD DIRECTOR 2.00 X 0 0 0 RONELE M DOTSON DIRECTOR 2.00 X 0 0 0 LEA-ANN O'HARE GERMINDER DIRECTOR 2.00 X 0 0 0 DON HALE DIRECTOR 2.00 X 0 0 0 JANET EVELYN KACSKOS DIRECTOR 2.00 X 0 0 0 JO ANN S LESAGE NELSON DIRECTOR 2.00 X 0 0 0 JOYCE A LOFSTROM DIRECTOR UNTIL NOVEMBER 15, 2016 2.00 X 0 0 0 SONJA POPP-STAHLY DIRECTOR 2.00 X 0 0 0 SAM JAMES MORREY SIMS DIRECTOR 2.00 X 0 0 0 T GARLAND STANSELL DIRECTOR 2.00 X 0 0 0 BONNIE P UPRIGHT DIRECTOR 2.00 X 0 0 0 KEVIN WAETKE DIRECTOR AS OF DECEMBER 13, 2016 2.00 X 0 0 0 JOSEPH P TRUNCALE CHIEF EXECUTIVE OFFICER 40.00 X 411798 0 58439 PHILIP T BONAVENTURA CHIEF FINANCIAL OFFICER 40.00 X 247061 0 63750 KARLA VOTH VP, SPECIAL EVENTS & PROGRAMS 40.00 X 171429 0 38053 JAY STARR SR VP, MEMBER SERVICES 40.00 X 170861 0 46145 LAURA KANE MULLAHY CHIEF COMMUNICATIONS OFFICER 40.00 X 164751 0 18560 JOHN D ROBINSON VP, CORPORATE DEVELOPMENT 40.00 X 161549 0 64885 ALEX ORTIZ VP, INFORMATION TECHNOLOGY 40.00 X 156351 0 47164 1483800 0 336996 13 0 1 0 GROW SOCIALLY INC 260-A FORDHAM ROAD STE 100 WILMINGTON MA 01887 MARKETING SERVICES 524118 DENBO MULTIMEDIA INC 684 FIFTH AVENUE BROOKLYN NY 11215 MULTIMEDIA SERVICES 290308 JW MARRIOTT INDIANAPOLIS 62960 COLLECTION DRIVE CHICAGO IL 60693 CONVENTION SERVICES 288015 MARRIOTT BUSINESS SERVICES PO BOX 402642 ATLANTA GA 30384 CONVENTION SERVICES 246357 MT JEFFERSON HOLDINGS DBA FOUR SEASONS 1300 LAMAR STREET HOUSTON TX 77010 CONVENTION SERVICES 206780 8 MEMBERSHIP DUES 900099 5145227 5145227 SECTIONS SUPPORT 900099 1428080 1428080 NATIONAL CONFERENCE 900099 1301132 1301132 STUDENT SOCIETY 900099 939945 939945 AWARD PROGRAMS 900099 760106 760106 1279582 1279582 10854072 99898 99898 1317 1317 3016255 2971691 44564 44564 44564 ADVERTISING 541800 476941 476941 INSURANCE PROCEEDS 900099 14547 14547 MAILING LIST RENTAL 900004 12834 12834 4150 4150 508472 11508323 10854072 493925 160326 7500 1250 781048 3545866 332026 398122 332298 86408 69685 19450 889632 583699 851773 127716 771914 538125 1461394 172218 77952 EQUIPMENT RENTAL 429911 DUES & SUBSCRIPTIONS 40963 UBI TAXES 15879 REPAIRS & MAINTENANCE 13409 11548238 702075 403856 3121993 2622969 547965 649896 35128 30636 149515 186480 146014 109624 228907 36390 3293455 3452055 12524 259765 8091562 7642047 962508 802741 1296403 1162981 146290 25642 2405201 1991364 X 5686361 5650683 5686361 5650683 8091562 7642047 X -39915 24536 -20299 X X 0 1 X 1 0 0 1 0 146014 109624 36390 36390 DEFERRED RENT 25642 25642 X 11513409 24536 24536 11488873 19450 19450 11508323 11549087 20299 20299 11528788 19450 19450 11548238 PART X, LINE 2: THE SOCIETY FOLLOWS THE ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES WHICH PROVIDES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE FINANCIAL STATEMENT RECOGNITION OF A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. USING THIS GUIDANCE, AN ENTITY MAY RECOGNIZE A TAX BENEFIT FROM AN UNCERTAIN TAX POSITION IN ITS FINANCIAL STATEMENTS ONLY IF IT IS MORE LIKELY-THAN-NOT (I.E. A LIKELIHOOD OF MORE THAN 50%) THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. MANAGEMENT HAS DETERMINED THE SOCIETY HAS NO UNCERTAIN TAX POSITIONS AT DECEMBER 31, 2016. TAX YEARS SINCE 2013 REMAIN OPEN TO EXAMINATION. THERE ARE CURRENTLY NO EXAMINATIONS IN PROGRESS. PART XII, LINE 2D - OTHER ADJUSTMENTS: LOSS ON DISPOSAL OF EQUIPMENT 20,299. X X X X X 0 0 0 JOSEPH P TRUNCALE CHIEF EXECUTIVE OFFICER 410610 0 0 0 1188 0 35000 0 23439 0 470237 0 0 0 PHILIP T BONAVENTURA CHIEF FINANCIAL OFFICER 246653 0 0 0 408 0 35000 0 28750 0 310811 0 0 0 KARLA VOTH VP, SPECIAL EVENTS & PROGRAMS 170729 0 0 0 700 0 24579 0 13474 0 209482 0 0 0 JAY STARR SR VP, MEMBER SERVICES 170242 0 0 0 619 0 22747 0 23398 0 217006 0 0 0 LAURA KANE MULLAHY CHIEF COMMUNICATIONS OFFICER 164329 0 0 0 422 0 6909 0 11651 0 183311 0 0 0 JOHN D ROBINSON VP, CORPORATE DEVELOPMENT 161268 0 0 0 281 0 24490 0 40395 0 226434 0 0 0 ALEX ORTIZ VP, INFORMATION TECHNOLOGY 156208 0 0 0 143 0 21660 0 25504 0 203515 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 THERE ARE TWO CLASSES OF MEMBERSHIP: GENERAL MEMBER AND ASSOCIATE MEMBER. THE ORGANIZATION'S MEMBERS REPRESENT NEARLY EVERY PRACTICE AREA AND PROFESSIONAL AND ACADEMIC SETTING WITHIN THE PUBLIC RELATIONS FIELD. FORM 990, PART VI, SECTION A, LINE 7A DELEGATES OF THE MEMBERSHIP, WHO SHALL HAVE AND MAY EXERCISE ALL THE POWERS, RIGHTS AND PRIVILEGES OF MEMBERS, ELECT ALL MEMBERS OF THE BOARD OF DIRECTORS, INCLUDING OFFICERS. FORM 990, PART VI, SECTION A, LINE 7B DELEGATES OF THE MEMBERSHIP, WHO SHALL HAVE AND MAY EXERCISE ALL THE POWERS, RIGHTS AND PRIVILEGES OF MEMBERS, HAVE THE RIGHT TO AMEND THE BYLAWS, APPROVE CHAPTER DISSOLUTIONS AND APPROVE A DUES STRUCTURE PROPOSED BY THE BOARD. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 WILL BE REVIEWED IN DETAIL BY THE FINANCE COMMITTEE PRIOR TO FILING. A COPY OF THE FORM 990 WILL ALSO BE PROVIDED TO EACH MEMBER OF THE BOARD ELECTRONICALLY, AND A FULL DISCUSSION WILL ENSUE AS APPROPRIATE. FORM 990, PART VI, SECTION B, LINE 10B: EACH CHAPTER MUST HAVE BYLAWS THAT ARE CONSISTENT WITH THE NATIONAL BYLAWS AND MUST BE APPROVED BY THE BOARD. FORM 990, PART VI, SECTION B, LINE 12C PRSA BOARD MEMBERS, OFFICERS AND KEY EMPLOYEES ARE REQUIRED TO DISCLOSE ACTUAL AND POTENTIAL CONFLICTS OF INTEREST ON AN ANNUAL BASIS. EACH DISCLOSURE IS REVIEWED BY THE CEO. ANY VIOLATIONS OF THE POLICY ARE BROUGHT TO THE ATTENTION OF THE CHAIR AND EXECUTIVE COMMITTEE. THE BOARD OF DIRECTORS WILL DETERMINE WHETHER OR NOT A CONFLICT OF INTEREST EXISTS, AND WHETHER OR NOT SUCH CONFLICT MATERIALLY AND ADVERSELY AFFECTS THE INTERESTS OF THE ORGANIZATION. A COVERED OFFICIAL WHOSE POTENTIAL CONFLICT IS UNDER REVIEW MAY NOT DEBATE, VOTE OR OTHERWISE PARTICIPATE IN SUCH DETERMINATION ONCE THE POTENTIAL CONFLICT IS DISCLOSED. IF THE BOARD OF DIRECTORS DETERMINE AN ACTUAL OR POTENTIAL CONFLICT OF INTEREST DOES EXIST, THE BOARD WILL DETERMINE AN APPROPRIATE REMEDY. DISCUSSIONS CONCERNING CONFLICTS OF INTEREST ARE DOCUMENTED IN THE MINUTES OF THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 15 COMPENSATION AND BENEFITS FOR THE CHIEF EXECUTIVE OFFICER (TOP STAFF OFFICIAL) IS DETERMINED BY THE EXECUTIVE COMMITTEE OF THE BOARD, WITH THE CONCURRENCE OF THE BOARD. THE EXECUTIVE COMMITTEE CONSIDERS SALARY SURVEYS OF SIMILAR ORGANIZATIONS FOR THE TOP STAFF OFFICIAL AND MAY, IN ITS DISCRETION, ENGAGE AN INDEPENDENT CONSULTANT TO CONDUCT A SALARY REVIEW. IN ADDITION, THE EXECUTIVE COMMITTEE CONDUCTS, WITH INPUT FROM THE BOARD OF DIRECTORS, AN EVALUATION OF THE CHIEF EXECUTIVE OFFICER BASED ON HIS OR HER SUCCESS ACHIEVING THE ENDS SET OUT IN THE STRATEGIC PLAN WHILE ACTING WITHIN THE LIMITATIONS OF PRSA POLICIES AND ACCOMPLISHING THE MUTUALLY AGREED-UPON OBJECTIVES. THE TERMS OF COMPENSATION ARE INCLUDED IN AN EMPLOYMENT CONTRACT, WHICH IS MUTUALLY EXECUTED BY THE CHAIR AND THE CEO. DETERMINING COMPENSATION AND BENEFITS PAYMENTS OF OTHER KEY EMPLOYEES IS DELEGATED TO THE CHIEF EXECUTIVE OFFICER WITHIN THE TERMS OF RESPONSIBILITIES SET FORTH IN THE EMPLOYMENT AGREEMENT, AS AGREED UPON BY THE BOARD. THE CEO CONSIDERS SALARY SURVEYS OF SIMILAR ORGANIZATIONS FOR THE KEY EMPLOYEE POSITIONS AND MAY, IN HIS/HER DISCRETION, ENGAGE AN INDEPENDENT CONSULTANT TO CONDUCT A SALARY REVIEW. IN ADDITION, THE CEO CONDUCTS AN EVALUATION OF THE KEY EMPLOYEES BASED ON HIS OR HER SUCCESS ACCOMPLISHING THE AGREED-UPON OBJECTIVES. THE PROCESS FOR DETERMINING THE COMPENSATION OF THE CEO AND KEY EMPLOYEES, AS OUTLINED ABOVE, WAS LAST CONDUCTED IN 2014. FORM 990, PART VI, SECTION C, LINE 19 IN RESPONSE TO A WRITTEN OR IN-PERSON REQUEST, A COPY OF THE REQUESTED TAX FORM(S), GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS IS PROVIDED TO THE REQUESTER. IF THE REQUEST FOR COPIES IS MADE IN PERSON, A COPY OF THE REQUESTED DOCUMENT(S) WILL GENERALLY BE PROVIDED ON THE DAY OF THE REQUEST; IF THE REQUEST IS WRITTEN, THEN PRSA FORWARDS A COPY OF THE REQUESTED TAX FORM(S) OR GOVERNING DOCUMENT(S) WITHIN THIRTY DAYS. A COPY OF QUARTERLY AND AUDITED FINANCIAL STATEMENTS IS POSTED ON THE PRSA'S WEBSITE AFTER REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS. FORM 990, PART XI, LINE 9: LOSS ON DISPOSAL OF EQUIPMENT -20,299. FORM 990, PART XII, LINE 2C: THE ORGANIZATION HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.