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      <OtherLiabilitiesOrgGrp>
        <Desc>CREDIT CARD PAYABLE</Desc>
        <Amt>71784</Amt>
      </OtherLiabilitiesOrgGrp>
      <OtherLiabilitiesOrgGrp>
        <Desc>DEFERRED RENT</Desc>
        <Amt>154757</Amt>
      </OtherLiabilitiesOrgGrp>
      <OtherLiabilitiesOrgGrp>
        <Desc>SALES TAX PAYABLE</Desc>
        <Amt>2046</Amt>
      </OtherLiabilitiesOrgGrp>
      <OtherLiabilitiesOrgGrp>
        <Desc>SHUTTLE SERVICE PAYABLE</Desc>
        <Amt>704995</Amt>
      </OtherLiabilitiesOrgGrp>
      <TotalLiabilityAmt>1095569</TotalLiabilityAmt>
      <TotalRevEtcAuditedFinclStmtAmt>6878670</TotalRevEtcAuditedFinclStmtAmt>
      <DonatedServicesAndUseFcltsAmt>182412</DonatedServicesAndUseFcltsAmt>
      <RevenueNotReportedAmt>182412</RevenueNotReportedAmt>
      <RevenueSubtotalAmt>6696258</RevenueSubtotalAmt>
      <TotalRevenuePerForm990Amt>6696258</TotalRevenuePerForm990Amt>
      <TotExpnsEtcAuditedFinclStmtAmt>7057507</TotExpnsEtcAuditedFinclStmtAmt>
      <DonatedServicesUseFcltsAmt>182412</DonatedServicesUseFcltsAmt>
      <ExpensesNotReportedAmt>182412</ExpensesNotReportedAmt>
      <ExpensesSubtotalAmt>6875095</ExpensesSubtotalAmt>
      <TotalExpensesPerForm990Amt>6875095</TotalExpensesPerForm990Amt>
    </IRS990ScheduleD>
    <IRS990ScheduleJ documentId="IRS990ScheduleJ" softwareId="15000324" softwareVersionNum="2015v3.0">
      <FirstClassOrCharterTravelInd>X</FirstClassOrCharterTravelInd>
      <WrittenPolicyRefTAndEExpnssInd>true</WrittenPolicyRefTAndEExpnssInd>
      <SubstantiationRequiredInd>true</SubstantiationRequiredInd>
      <CompensationCommitteeInd>X</CompensationCommitteeInd>
      <WrittenEmploymentContractInd>X</WrittenEmploymentContractInd>
      <CompensationSurveyInd>X</CompensationSurveyInd>
      <BoardOrCommitteeApprovalInd>X</BoardOrCommitteeApprovalInd>
      <SeverancePaymentInd>true</SeverancePaymentInd>
      <SupplementalNonqualRtrPlanInd>false</SupplementalNonqualRtrPlanInd>
      <EquityBasedCompArrngmInd>false</EquityBasedCompArrngmInd>
      <CompBasedOnRevenueOfFlngOrgInd>false</CompBasedOnRevenueOfFlngOrgInd>
      <CompBsdOnRevRelatedOrgsInd>false</CompBsdOnRevRelatedOrgsInd>
      <CompBsdNetEarnsFlngOrgInd>false</CompBsdNetEarnsFlngOrgInd>
      <CompBsdNetEarnsRltdOrgsInd>false</CompBsdNetEarnsRltdOrgsInd>
      <AnyNonFixedPaymentsInd>false</AnyNonFixedPaymentsInd>
      <InitialContractExceptionInd>false</InitialContractExceptionInd>
      <RebuttablePresumptionProcInd>false</RebuttablePresumptionProcInd>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>LAUREN ROGERS</PersonNm>
        <TitleTxt>VP, SALES</TitleTxt>
        <BaseCompensationFilingOrgAmt>109466</BaseCompensationFilingOrgAmt>
        <DeferredCompensationFlngOrgAmt>2989</DeferredCompensationFlngOrgAmt>
        <NontaxableBenefitsFilingOrgAmt>8195</NontaxableBenefitsFilingOrgAmt>
        <TotalCompensationFilingOrgAmt>120650</TotalCompensationFilingOrgAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>Misti Kerns</PersonNm>
        <TitleTxt>CEO</TitleTxt>
        <BaseCompensationFilingOrgAmt>256017</BaseCompensationFilingOrgAmt>
        <DeferredCompensationFlngOrgAmt>5971</DeferredCompensationFlngOrgAmt>
        <NontaxableBenefitsFilingOrgAmt>33428</NontaxableBenefitsFilingOrgAmt>
        <TotalCompensationFilingOrgAmt>295416</TotalCompensationFilingOrgAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>RICHARD PETERSON</PersonNm>
        <TitleTxt>EXECUTIVE VICE PRESIDENT</TitleTxt>
        <BaseCompensationFilingOrgAmt>173462</BaseCompensationFilingOrgAmt>
        <DeferredCompensationFlngOrgAmt>2782</DeferredCompensationFlngOrgAmt>
        <NontaxableBenefitsFilingOrgAmt>10826</NontaxableBenefitsFilingOrgAmt>
        <TotalCompensationFilingOrgAmt>187070</TotalCompensationFilingOrgAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part I, Line 1a: Relevant information in regards to selections on 1a.</FormAndLineReferenceDesc>
        <ExplanationTxt>FIRST CLASS TRAVEL FOR BUSINESS TRIPS - EMPLOYEES MUST SUBMIT REQUESTS IN ADVANCE AND PROVIDE DATE AND REASON FOR TRIP. EMPLOYEES MUST SUBMIT INVOICES WITHIN 2 WEEKS AFTER THE TRIP TO RECONCILE ADVANCES TO EXPENSES.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="IRS990ScheduleO" softwareId="15000324" softwareVersionNum="2015v3.0">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Line 11b: Form 990 Review Process</FormAndLineReferenceDesc>
        <ExplanationTxt>THE FORM 990 IS REVIEWED BY THE CHAIRMAN OF THE BOARD OF DIRECTORS PRIOR TO FILING.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts</FormAndLineReferenceDesc>
        <ExplanationTxt>ALL EMPLOYEES AND BOARD MEMBERS ARE REQUIRED TO SIGN THE CONFLICT OF INTEREST POLICY. THE EXECUTIVE DIRECTOR SIGNS ALL CHECKS AND REVIEWS ALL RELATIONSHIPS TO IDENTIFY POSSIBLE CONFLICTS. PAYMENTS ABOVE A SPECIFIED THRESHOLD ($2,000 IN FISCAL YEAR 2015) REQUIRE DUAL SIGNATURES - AT LEAST ONE MUST BE FROM A BOARD MEMBER.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees</FormAndLineReferenceDesc>
        <ExplanationTxt>THE EXECUTIVE COMMMITTEE REVIEWS AND APPROVES COMPENSATION ISSUES BY REFERENCING INDUSTRY STANDARDS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Line 19: Other Organization Documents Publicly Available</FormAndLineReferenceDesc>
        <ExplanationTxt>SANTA MONICA TRAVEL &amp; TOURISM MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST TO: SANTA MONICA TRAVEL &amp; TOURISM, ATTN: MISTI KERNS, 2427 MAIN STREET SANTA MONICA, CA 90405.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>AUTO EXPENSE: Column (A) - Total = $21012; Column (B) - Program Services = $18662; Column (C) - Management &amp; General = $2350; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>BAD DEBT EXPENSE: Column (A) - Total = $0; Column (B) - Program Services = $0; Column (C) - Management &amp; General = $0; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>BAD DEBT: Column (A) - Total = $211; Column (B) - Program Services = $0; Column (C) - Management &amp; General = $211; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>BANK CHARGES: Column (A) - Total = $7029; Column (B) - Program Services = $0; Column (C) - Management &amp; General = $7029; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>BOARD EXPENSES: Column (A) - Total = $6930; Column (B) - Program Services = $6930; Column (C) - Management &amp; General = $0; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>COMMUNITY RELATIONS: Column (A) - Total = $152420; Column (B) - Program Services = $150830; Column (C) - Management &amp; General = $1590; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>DUES AND SUBSCRIPTIONS: Column (A) - Total = $31924; Column (B) - Program Services = $27096; Column (C) - Management &amp; General = $4828; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>JANITORIAL SERVICES: Column (A) - Total = $27700; Column (B) - Program Services = $26139; Column (C) - Management &amp; General = $1561; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>MARKET RESEARCH: Column (A) - Total = $85383; Column (B) - Program Services = $85383; Column (C) - Management &amp; General = $0; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>OPERATING SUPPLIES: Column (A) - Total = $94305; Column (B) - Program Services = $2386; Column (C) - Management &amp; General = $91919; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>OUTSIDE SERVICES: Column (A) - Total = $28646; Column (B) - Program Services = $24991; Column (C) - Management &amp; General = $3655; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>Postage and Shipping: Column (A) - Total = $14317; Column (B) - Program Services = $1020; Column (C) - Management &amp; General = $13297; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>PROPERTY TAXES: Column (A) - Total = $802; Column (B) - Program Services = $0; Column (C) - Management &amp; General = $802; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>RECRUITING EXPENSE: Column (A) - Total = $5073; Column (B) - Program Services = $4973; Column (C) - Management &amp; General = $100; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>REPAIRS AND MAINTENANCE: Column (A) - Total = $12353; Column (B) - Program Services = $7568; Column (C) - Management &amp; General = $4785; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>SALES MISSIONS: Column (A) - Total = $19162; Column (B) - Program Services = $19162; Column (C) - Management &amp; General = $0; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>SECURITY EXPENSE: Column (A) - Total = $7333; Column (B) - Program Services = $6937; Column (C) - Management &amp; General = $396; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>Tax &amp; License: Column (A) - Total = $-3108; Column (B) - Program Services = $0; Column (C) - Management &amp; General = $-3108; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>TELEPHONE: Column (A) - Total = $45641; Column (B) - Program Services = $24221; Column (C) - Management &amp; General = $21420; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>TRADESHOWS: Column (A) - Total = $82048; Column (B) - Program Services = $82048; Column (C) - Management &amp; General = $0; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>TRAINING: Column (A) - Total = $20970; Column (B) - Program Services = $11140; Column (C) - Management &amp; General = $9830; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>UNIFORM: Column (A) - Total = $5601; Column (B) - Program Services = $5601; Column (C) - Management &amp; General = $0; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, Line 24e: Other Expenses</FormAndLineReferenceDesc>
        <ExplanationTxt>UTILITIES: Column (A) - Total = $23623; Column (B) - Program Services = $21607; Column (C) - Management &amp; General = $2016; Column (D) - Fundraising = $0</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>