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        <ReportableCompFromOrgAmt>164843</ReportableCompFromOrgAmt>
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      <Form990PartVIISectionAGrp>
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      <Form990PartVIISectionAGrp>
        <PersonNm>SAPNA BUDEV</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>JAMES CARPENTIER</PersonNm>
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      <Form990PartVIISectionAGrp>
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        <HighestCompensatedEmployeeInd>X</HighestCompensatedEmployeeInd>
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      <TotalOtherCompensationAmt>259949</TotalOtherCompensationAmt>
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      <FormerOfcrEmployeesListedInd>0</FormerOfcrEmployeesListedInd>
      <TotalCompGreaterThan150KInd>1</TotalCompGreaterThan150KInd>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>CSG CREATIVE</BusinessNameLine1Txt>
          </BusinessName>
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        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>313 S PATRICK ST</AddressLine1Txt>
            <CityNm>ALEXANDRIA</CityNm>
            <StateAbbreviationCd>VA</StateAbbreviationCd>
            <ZIPCd>22314</ZIPCd>
          </USAddress>
        </ContractorAddress>
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        <CompensationAmt>464774</CompensationAmt>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>FREEMAN DECORATING SERVICES</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>201 N UNION STREET 210</AddressLine1Txt>
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            <StateAbbreviationCd>VA</StateAbbreviationCd>
            <ZIPCd>22314</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>DESIGN SERVICES</ServicesDesc>
        <CompensationAmt>318062</CompensationAmt>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>ORANGE COUNTY CONVENTION CENTER</BusinessNameLine1Txt>
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        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>9800 INTERNATIONAL DR</AddressLine1Txt>
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            <StateAbbreviationCd>FL</StateAbbreviationCd>
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        <CompensationAmt>139899</CompensationAmt>
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      <CntrctRcvdGreaterThan100KCnt>3</CntrctRcvdGreaterThan100KCnt>
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        <Desc>INTERNATIONAL CONVENTION</Desc>
        <BusinessCd>900099</BusinessCd>
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      <ProgramServiceRevenueGrp>
        <Desc>MEMBER DUES</Desc>
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      <ProgramServiceRevenueGrp>
        <Desc>REGIONAL CONVENTIONS</Desc>
        <BusinessCd>900099</BusinessCd>
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        <ExclusionAmt>162040</ExclusionAmt>
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      <ProgramServiceRevenueGrp>
        <Desc>SEMINARS</Desc>
        <BusinessCd>900099</BusinessCd>
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        <RelatedOrExemptFuncIncomeAmt>100837</RelatedOrExemptFuncIncomeAmt>
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      <ProgramServiceRevenueGrp>
        <Desc>PUBLICATIONS</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>908</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>908</RelatedOrExemptFuncIncomeAmt>
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      <TotalProgramServiceRevenueAmt>7646184</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>132897</TotalRevenueColumnAmt>
        <ExclusionAmt>132897</ExclusionAmt>
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      <RoyaltiesRevenueGrp>
        <TotalRevenueColumnAmt>3749</TotalRevenueColumnAmt>
        <ExclusionAmt>3749</ExclusionAmt>
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      <GrossAmountSalesAssetsGrp>
        <SecuritiesAmt>2324116</SecuritiesAmt>
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      <LessCostOthBasisSalesExpnssGrp>
        <SecuritiesAmt>2322123</SecuritiesAmt>
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      <GainOrLossGrp>
        <SecuritiesAmt>1993</SecuritiesAmt>
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      <NetGainOrLossInvestmentsGrp>
        <TotalRevenueColumnAmt>1993</TotalRevenueColumnAmt>
        <ExclusionAmt>1993</ExclusionAmt>
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      <MiscellaneousRevenueGrp>
        <TotalRevenueColumnAmt>36534</TotalRevenueColumnAmt>
        <ExclusionAmt>36534</ExclusionAmt>
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      <OtherRevenueTotalAmt>36534</OtherRevenueTotalAmt>
      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>7821357</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>1515421</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>6305936</ExclusionAmt>
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      <GrantsToDomesticOrgsGrp>
        <TotalAmt>329055</TotalAmt>
      </GrantsToDomesticOrgsGrp>
      <CompCurrentOfcrDirectorsGrp>
        <TotalAmt>1082998</TotalAmt>
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      <OtherSalariesAndWagesGrp>
        <TotalAmt>1625893</TotalAmt>
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      <PensionPlanContributionsGrp>
        <TotalAmt>81175</TotalAmt>
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      <OtherEmployeeBenefitsGrp>
        <TotalAmt>208110</TotalAmt>
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      <PayrollTaxesGrp>
        <TotalAmt>168924</TotalAmt>
      </PayrollTaxesGrp>
      <FeesForServicesLegalGrp>
        <TotalAmt>52229</TotalAmt>
      </FeesForServicesLegalGrp>
      <FeesForServicesAccountingGrp>
        <TotalAmt>42578</TotalAmt>
      </FeesForServicesAccountingGrp>
      <FeesForSrvcInvstMgmntFeesGrp>
        <TotalAmt>26362</TotalAmt>
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      <FeesForServicesOtherGrp>
        <TotalAmt>453235</TotalAmt>
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      <AdvertisingGrp>
        <TotalAmt>582171</TotalAmt>
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      <OfficeExpensesGrp>
        <TotalAmt>348215</TotalAmt>
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      <InformationTechnologyGrp>
        <TotalAmt>232571</TotalAmt>
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      <OccupancyGrp>
        <TotalAmt>290974</TotalAmt>
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      <TravelGrp>
        <TotalAmt>443870</TotalAmt>
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      <ConferencesMeetingsGrp>
        <TotalAmt>1334302</TotalAmt>
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      <DepreciationDepletionGrp>
        <TotalAmt>112322</TotalAmt>
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      <InsuranceGrp>
        <TotalAmt>64052</TotalAmt>
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      <OtherExpensesGrp>
        <Desc>DUES AND SUBSCRIPTIONS</Desc>
        <TotalAmt>46645</TotalAmt>
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      <OtherExpensesGrp>
        <Desc>EMPLOYEE DEVELOPMENT</Desc>
        <TotalAmt>27943</TotalAmt>
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      <OtherExpensesGrp>
        <Desc>STIPEND</Desc>
        <TotalAmt>26000</TotalAmt>
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      <OtherExpensesGrp>
        <Desc>TAXES</Desc>
        <TotalAmt>168</TotalAmt>
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      <AllOtherExpensesGrp>
        <TotalAmt>52824</TotalAmt>
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      <TotalFunctionalExpensesGrp>
        <TotalAmt>7632616</TotalAmt>
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      <SavingsAndTempCashInvstGrp>
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      <AccountsReceivableGrp>
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      <PrepaidExpensesDefrdChargesGrp>
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      <LandBldgEquipCostOrOtherBssAmt>6331998</LandBldgEquipCostOrOtherBssAmt>
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      <InvestmentsPubTradedSecGrp>
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        <EOYAmt>2778813</EOYAmt>
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        <EOYAmt>60603</EOYAmt>
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      <AccountsPayableAccrExpnssGrp>
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        <EOYAmt>376834</EOYAmt>
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      <GrantsPayableGrp>
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        <EOYAmt>5766948</EOYAmt>
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        <EOYAmt>50000</EOYAmt>
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      <TotalLiabilitiesGrp>
        <BOYAmt>5171488</BOYAmt>
        <EOYAmt>6193782</EOYAmt>
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      <OrganizationFollowsSFAS117Ind>X</OrganizationFollowsSFAS117Ind>
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        <EOYAmt>8242691</EOYAmt>
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      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>8021493</BOYAmt>
        <EOYAmt>8242691</EOYAmt>
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      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>13192981</BOYAmt>
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      <ReconcilationRevenueExpnssAmt>188741</ReconcilationRevenueExpnssAmt>
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      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
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        <ConsolidatedBasisFinclStmtInd>X</ConsolidatedBasisFinclStmtInd>
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      <OnlyInHouseLobbyingInd>1</OnlyInHouseLobbyingInd>
      <AgreeCarryoverPriorYearInd>0</AgreeCarryoverPriorYearInd>
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    <IRS990ScheduleD documentId="RetDoc1040000001">
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        <OtherCostOrOtherBasisAmt>5102541</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>1112092</DepreciationAmt>
        <BookValueAmt>3990449</BookValueAmt>
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      <LeaseholdImprovementsGrp>
        <OtherCostOrOtherBasisAmt>285189</OtherCostOrOtherBasisAmt>
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        <BookValueAmt>57700</BookValueAmt>
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      <EquipmentGrp>
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        <DepreciationAmt>922502</DepreciationAmt>
        <BookValueAmt>21766</BookValueAmt>
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      <TotalBookValueLandBuildingsAmt>4069915</TotalBookValueLandBuildingsAmt>
      <OtherLiabilitiesOrgGrp>
        <Desc>DEFERRED COMPENSATION LIABILITIES</Desc>
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      <TotalLiabilityAmt>50000</TotalLiabilityAmt>
      <FootnoteTextInd>X</FootnoteTextInd>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART X, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>MANAGEMENT HAS CONCLUDED THAT ISA AND THE FOUNDATION HAVE PROPERLY MAINTAINED THEIR EXEMPT STATUS AND THAT THERE ARE NO UNCERTAIN TAX POSITIONS AS OF DECEMBER 31, 2016.</ExplanationTxt>
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          <StateAbbreviationCd>DC</StateAbbreviationCd>
          <ZIPCd>22314</ZIPCd>
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        <RecipientEIN>542091972</RecipientEIN>
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      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1Txt>CALIFORNIA SIGN ASSOCIATION</BusinessNameLine1Txt>
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          <CityNm>POWAY</CityNm>
          <StateAbbreviationCd>CA</StateAbbreviationCd>
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        <CashGrantAmt>30000</CashGrantAmt>
        <PurposeOfGrantTxt>TO SUPPORT THE ADOPTION OF SCAP (SIGN CODE ADMINISTRATION PROGRAM) AND TO SECURE A FAIR AND REASONABLE SIGN CODE IN THE CITY OF LA.</PurposeOfGrantTxt>
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      <Total501c3OrgCnt>1</Total501c3OrgCnt>
      <TotalOtherOrgCnt>1</TotalOtherOrgCnt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>GRANTEES PROVIDE REPORTS ON THE USE OF THE FUNDS. UNSPENT FUNDS FOR SPECIFIC PROJECTS AND ACTIVITIES ARE RETURNED.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleI>
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      <WrittenEmploymentContractInd>X</WrittenEmploymentContractInd>
      <CompensationSurveyInd>X</CompensationSurveyInd>
      <SeverancePaymentInd>0</SeverancePaymentInd>
      <SupplementalNonqualRtrPlanInd>0</SupplementalNonqualRtrPlanInd>
      <EquityBasedCompArrngmInd>0</EquityBasedCompArrngmInd>
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        <PersonNm>LORI ANDERSON</PersonNm>
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        <BonusFilingOrganizationAmount>95605</BonusFilingOrganizationAmount>
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        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>15900</DeferredCompensationFlngOrgAmt>
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        <NontaxableBenefitsFilingOrgAmt>37921</NontaxableBenefitsFilingOrgAmt>
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        <TotalCompensationFilingOrgAmt>424261</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>BRANDON HENSLEY</PersonNm>
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        <BonusFilingOrganizationAmount>27205</BonusFilingOrganizationAmount>
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        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>11840</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>15780</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>229858</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>DAVID HICKEY</PersonNm>
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        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>22300</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>5120</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>23662</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>193625</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>DIRECT SIGN COMPANY MEMBERS, SUPPLIER/DISTRIBUTOR MEMBERS AND AFFILIATED ASSOCIATION MEMBERS ELECT THE BOARD OF DIRECTORS BY DIRECT VOTE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 7A</FormAndLineReferenceDesc>
        <ExplanationTxt>FOUR DIRECTORS REPRESENT EACH OF THE SEVENTEEN AFFILIATED ASSOCIATIONS WITHIN THE AFFILIATED ASSOCIATION MEMBER COUNCIL. TWO DIRECTORS REPRESENT THE DIRECT SIGN COMPANY MEMBER COUNCIL. THREE DIRECTORS REPRESENT THE SUPPLIER/DISTRIBUTOR MEMBER COUNCIL. TWO DIRECTORS REPRESENT AT-LARGE/UNRESTRICTED SEATS. ISA VOTING MEMBERS ELECT THE BOARD OF DIRECTORS BY DIRECT VOTE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>FORM 990 IS REVIEWED BY THE VP OF FINANCE. THE RETURN IS THEN SUBMITTED TO THE EXECUTIVE AND FINANCE COMMITTEES FOR REVIEW BEFORE FILING. THOSE COMMITTEES INFORMED THE FULL BOARD OF DIRECTORS THAT THEY HAVE REVIEWED THE FORM 990 BEFORE FILING.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>REVIEW OF THE CONFLICT OF INTEREST POLICY IS REQUIRED BY THE BOARD HANDBOOK. RELATIONSHIPS WHICH MAY CREATE CONFLICTS OF INTEREST MUST BE DISCLOSED AND ARE CONSTANTLY REVIEWED TO ENSURE THAT NO CONFLICTS OF INTEREST EXIST.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15</FormAndLineReferenceDesc>
        <ExplanationTxt>THE EXECUTIVE COMMITTEE USED COMPARABILITY DATA IN DETERMINING THE PRESIDENT AND CEO'S COMPENSATION ANNUALLY. THE COMMITTEE MEETING MINUTES WERE RECORDED. THE PRESIDENT AND CEO REVIEWED ALL EMPLOYEES' COMPENSATION ANNUALLY USING COMPARABILITY DATA. EMPLOYEE FILES REFLECT REVIEW BY CEO, SUPERVISORS, AND VICE PRESIDENT OF FINANCE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>ISA'S BY-LAWS ARE AVAILABLE TO THE PUBLIC ON ITS WEBSITE. FINANCIAL STATEMENTS AND CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
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        <DisregardedEntityName>
          <BusinessNameLine1Txt>SIGN RESEARCH FOUNDATION</BusinessNameLine1Txt>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1Txt>1001 NORTH FAIRFAX</AddressLine1Txt>
          <CityNm>ALEXANDRIA</CityNm>
          <StateAbbreviationCd>VA</StateAbbreviationCd>
          <ZIPCd>22314</ZIPCd>
        </USAddress>
        <EIN>542091972</EIN>
        <PrimaryActivitiesTxt>CHARITABLE FOUNDATION</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>DC</LegalDomicileStateCd>
        <ExemptCodeSectionTxt>501(C)(3)</ExemptCodeSectionTxt>
        <PublicCharityStatusTxt>LINE 12B, II</PublicCharityStatusTxt>
        <DirectControllingEntityName>
          <BusinessNameLine1Txt>INTERNATIONAL SIGN ASSOCIATION</BusinessNameLine1Txt>
        </DirectControllingEntityName>
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      <GiftGrntOrCapContriToOthOrgInd>1</GiftGrntOrCapContriToOthOrgInd>
      <GiftGrntCapContriFromOthOrgInd>0</GiftGrntCapContriFromOthOrgInd>
      <LoansOrGuaranteesToOtherOrgInd>0</LoansOrGuaranteesToOtherOrgInd>
      <LoansOrGuaranteesFromOthOrgInd>0</LoansOrGuaranteesFromOthOrgInd>
      <DivRelatedOrganizationInd>0</DivRelatedOrganizationInd>
      <AssetSaleToOtherOrgInd>0</AssetSaleToOtherOrgInd>
      <AssetPurchaseFromOtherOrgInd>0</AssetPurchaseFromOtherOrgInd>
      <AssetExchangeInd>0</AssetExchangeInd>
      <RentalOfFacilitiesToOthOrgInd>0</RentalOfFacilitiesToOthOrgInd>
      <RentalOfFcltsFromOthOrgInd>0</RentalOfFcltsFromOthOrgInd>
      <PerformOfServicesForOthOrgInd>0</PerformOfServicesForOthOrgInd>
      <PerformOfServicesByOtherOrgInd>0</PerformOfServicesByOtherOrgInd>
      <SharingOfFacilitiesInd>1</SharingOfFacilitiesInd>
      <PaidEmployeesSharingInd>1</PaidEmployeesSharingInd>
      <ReimbursementPaidToOtherOrgInd>0</ReimbursementPaidToOtherOrgInd>
      <ReimbursementPaidByOtherOrgInd>0</ReimbursementPaidByOtherOrgInd>
      <TransferToOtherOrgInd>0</TransferToOtherOrgInd>
      <TransferFromOtherOrgInd>0</TransferFromOtherOrgInd>
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