2017-05-15T16:06:34-05:00 2016-06-30 910189318 MOSS ADAMS LLP 3121 W MARCH LN STE 200 STOCKTON CA 952192367 990 2015-07-01 680408095 CALIFORNIA TRAVEL AND TOURISM COMMISSION CALI 9164444429 555 CAPITOL MALL NO 1100 SACRAMENTO CA 95814 CAROLINE BETETA PRESIDENT AND CEO 9164444429 2017-05-01 1 TRACY S PAGLIA P00366884 2099556100 2017-05-01 2015 2021-01-29 14:40:06Z VISIT CALIFORNIA CAROLINE BETETA 555 CAPITOL MALL NO 1100 SACRAMENTO CA 95814 109380391 0 X WWW.VISITCALIFORNIA.COM X 1997 CA KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION. 25 25 61 37 0 0 0 0 64661644 109188149 168577 177293 0 0 64830221 109365442 0 0 0 0 4662767 7173134 0 0 0 59224844 106474203 63887611 113647337 942610 -4281895 43990523 40814151 22149729 23275772 21840794 17538379 VISIT CALIFORNIA IS A NON-PROFIT ORGANIZATION WITH A MISSION TO DEVELOP AND MAINTAIN MARKETING PROGRAMS - IN PARTNERSHIP WITH THE STATE'S TRAVEL INDUSTRY - THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION IN THE COUNTRY. 0 0 CALIFORNIA IS THE PREMIER TRAVEL DESTINATION IN THE UNITED STATES, ATTRACTING 258 MILLION VISITORS IN 2015. IN 2015, THE STATE'S TRAVEL INDUSTRY GENERATED $126 BILLION IN REVENUE FOR STATE BUSINESSES, $10.3 BILLION IN LOCAL AND STATE TAXES AND EMPLOYED 1.1 MILLION CALIFORNIANS. VISIT CALIFORNIA WAS ESTABLISHED IN 1998 AS A COALITION OF TRAVEL INDUSTRY INTERESTS WITH THE OBJECTIVE OF DEVELOPING MARKETING PROGRAMS THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION. N/A N/A 0 0 0 1 0 0 0 0 0 1 0 0 0 0 1 1 0 0 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 72 0 1 61 1 0 0 0 0 0 0 X 25 25 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X MATTHEW SABBATINI-DILEGAME 9164444429 555 CAPITOL MALL SUITE 1100 SACRAMENTO CA 95814 AARON MEDINA COMMISSIONER 1.00 X 0 0 0 ANDY WIRTH COMMISSIONER 1.00 X 0 0 0 BEN WEBSTER COMMISSIONER 1.00 X 0 0 0 BRIAN KING COMMISSIONER 1.00 X 0 0 0 CARL SCHUSTER COMMISSIONER 1.00 X 0 0 0 CARLA MURRAY COMMISSIONER 1.00 X 0 0 0 CODY PLOTT COMMISSIONER 1.00 X 0 0 0 DOUGLAS MYERS COMMISSIONER 1.00 X 0 0 0 ERNEST WOODEN COMMISSIONER 1.00 X 0 0 0 GARY BUFFO COMMISSIONER 1.00 X 0 0 0 GENE ZANGER COMMISSIONER 1.00 X 0 0 0 JAMES BERMINGHAM VICE CHAIR OF MARKETING 1.00 X X 0 0 0 JEFF KING COMMISSIONER 1.00 X 0 0 0 JEFF SENIOR VICE CHAIR OF MARKETING 1.00 X X 0 0 0 JIM BURBA COMMISSIONER 1.00 X 0 0 0 JOE KNIGHT COMMISSIONER 1.00 X 0 0 0 JORDAN MEISNER COMMISSIONER 1.00 X 0 0 0 JOT CONDIE VICE CHAIR OF OPERATIONS (THRU 6/16) 1.00 X X 0 0 0 KEVIN FAT COMMISSIONER 1.00 X 0 0 0 LYNN MOHRFELD COMMISSIONER (THROUGH 6/16) 1.00 X 0 0 0 MICHAEL COLGLAZIER COMMISSIONER 1.00 X 0 0 0 MICHAEL ROSSI CHAIR (THRU 2/16) 1.00 X X 0 0 0 MIKE GALLAGHER COMMISSIONER (THRU 6/16) 1.00 X 0 0 0 NOREEN MARTIN CHIEF FISCAL OFFICER/TREASURER 1.00 X X 0 0 0 PANOREA AVDIS CHAIR (THRU 10/16) 1.00 X X 0 0 0 PAULA BECK COMMISSIONER 1.00 X 0 0 0 RUSTY GREGORY COMMISSIONER (THRU 6/16) 1.00 X 0 0 0 SIMA PATEL CHAIR 1.00 X X 0 0 0 TOM KLEIN COMMISSIONER 1.00 X 0 0 0 WILL WITHINGTON COMMISSIONER (THRU 6/16) 1.00 X 0 0 0 XIOMARA WILEY COMMISSIONER 1.00 X 0 0 0 CAROLINE BETETA WHITNEY PRESIDENT AND CEO 40.00 X 475988 0 51447 LYNN CARPENTER VICE PRESIDENT OF MARKETING 40.00 X 279514 0 53322 MATTHEW SABBATINI-DILEGAME CHIEF OPERATING OFFICER 40.00 X 243316 0 42652 RYAN BECKER VICE PRESIDENT OF COMMUNICATIONS 40.00 X 170500 0 33257 DAN MISHELL DIRECTOR OF RESEARCH 40.00 X 115683 0 20731 JENNIFER MONTERO DIRECTOR OF AMERICA'S 40.00 X 114055 0 18077 LEONA REED ASSOCIATE VICE PRESIDENT 40.00 X 160547 0 36030 TROY CANTRELL SENIOR DIRECTOR OF IT AND OPS 40.00 X 130417 0 13104 KARIN FISH THROUGH 1114 FORMER VP OF OPERATIONS 0.00 X 189569 0 0 1879589 0 268620 9 1 1 0 MERING CARSON 1700 I STREET 2ND FLOOR SACRAMENTO CA 95811 ADVERTISING 52267024 BLACK DIAMOND FILMS LTD 15 BEDFORD STREET LONDON UK WC2E 9HE FILM SERVICES 1500282 SUNSET (PITTSBURGH) LOCKBOX 223545 PITTSBURG PA 15251 ADVERTISING 1232871 THE MISSION PRODUCTIONS LP 6255 SUNSET BLVD SUITE 1600 LOS ANGELES CH 90028 TELEVISION PRODUCTION 972000 AVIAREPS MARKETING GARDEN LTD CHINA NOVEL PLAZA SUITE 1605 128 NANJIN SHANGHAI CH 200003 MARKETING 922827 55 RENTAL CAR ASSESSMENT 900099 60185896 60185896 ACCOMMODATIONS 900099 35312784 35312784 RESTAURANTS AND RETAIL 900099 6418686 6418686 CO-OP PARTNER CONTRIBUTIONS 900099 4705539 4705539 ATTRACTIONS 900099 1565074 1565074 1000170 1000170 109188149 192242 192242 14949 -14949 -14949 -14949 109365442 109188149 0 177293 1829509 3912164 516343 543394 371724 204870 166782 1773880 100042836 1179801 68486 795975 480299 248835 1024428 61642 OPERATIONS RESERVE 177321 RFP EXPENSES 148043 MEALS AND ENTERTAINMENT 35101 MEMBERSHIPS 12238 53666 113647337 27779134 21225495 4729235 8768239 454108 629540 7568146 3558177 2297522 4009969 8096310 5975041 634214 205867 43990523 40814151 21652149 22437677 497580 838095 22149729 23275772 X 21840794 17538379 21840794 17538379 43990523 40814151 -4281895 -20520 0 X 0 1 X 1 0 0 1 0 1943910 130040 1813870 1298710 822233 476477 4325526 2605904 1719622 4009969 X 109344922 -20520 -20520 109365442 0 109365442 113647337 0 113647337 0 113647337 PART X, LINE 2: THE ORGANIZATION IS EXEMPT FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND SIMILAR STATE STATUTES ON INCOME OTHER THAN INCOME FROM ACTIVITIES OUTSIDE OF THE ORGANIZATION'S EXEMPT PURPOSE (UNRELATED BUSINESS INCOME). MANAGEMENT BELIEVES IT HAS NOT GENERATED ANY UNRELATED BUSINESS INCOME AND HAS NOT PAID ANY TAXES OR ESTIMATED TAX PAYMENTS. ACCORDINGLY, NO INCOME TAXES ARE REFLECTED IN THE FINANCIAL STATEMENTS. EAST ASIA AND THE PACIFIC 4 4 PROGRAM SERVICES REGIONAL MARKETING/ ADVERTISING 15491562 EUROPE (INCLUDING ICELAND AND GREENLAND) 5 5 PROGRAM SERVICES REGIONAL MARKETING/ ADVERTISING 9210674 NORTH AMERICA (CANADA AND MEXICO) 2 2 PROGRAM SERVICES REGINAL MARKETING/ ADVERTSING 6954293 SOUTH AMERICA 1 1 PROGRAM SERVICES REGIONAL MARKETING/ ADVERTISING 2119263 SOUTH ASIA 1 1 PROGRAM SERVICES REGIONAL MARKETING/ ADVERSITING 490204 13 13 0 0 13 13 34265996 0 34265996 0 0 0 0 0 0 PART I, LINE 3: ALL MONIES SPENT IN FOREIGN COUNTRIES WAS USED TO PROMOTE CALIFORNIA AS A TRAVEL DESTINATION TO CONSUMERS, MEDIA, AND TRADE. EXPENSES REPORTED IN COLUMN (F) ARE BASED ON AMOUNTS PAID TO VENDOR BY COUNTRY. X 1 1 X X X X X 1 1 0 CAROLINE BETETA WHITNEY PRESIDENT AND CEO 315520 0 148156 0 12312 0 28600 0 22847 0 527435 0 0 0 LYNN CARPENTER VICE PRESIDENT OF MARKETING 273347 0 0 0 6167 0 14456 0 38866 0 332836 0 0 0 MATTHEW SABBATINI-DILEGAME CHIEF OPERATING OFFICER 236983 0 0 0 6333 0 19460 0 23192 0 285968 0 0 0 RYAN BECKER VICE PRESIDENT OF COMMUNICATIONS 164333 0 0 0 6167 0 15675 0 17582 0 203757 0 0 0 LEONA REED ASSOCIATE VICE PRESIDENT 160547 0 0 0 0 0 5890 0 30140 0 196577 0 0 0 KARIN FISH THROUGH 1114 FORMER VP OF OPERATIONS 0 0 0 0 189569 0 0 0 0 0 189569 0 0 0 PART I, LINE 1A OCCASIONAL FIRST CLASS TRAVEL PROVIDED TO PRESIDENT AND CEO. THE BENEFIT IS NOT TREATED AS TAXABLE COMPENSATION TO THE LISTED INDIVIDUALS. PART I, LINES 4A-B KARIN FISH, FORMER VICE PRESIDENT OF OPERATIONS RECEIVED SEVERANCE PAYMENT OF $189,569. THE FOLLOWING INDIVIDUALS PARTICIPATED IN AND RECEIVED PAYMENTS FROM A SUPPLEMENTAL NONQUALIFIED RETIREMENT PLAN: CAROLINE BETETA-WHITNEY - $18,000 LYNN CARPENTER - $10,000 MATTHEW SABBATINI - $10,000 RYAN BECKER - $10,000 FORM 990, PART VI, SECTION B, LINE 11 INFORMATION IS GATHERED BY MANAGEMENT, PROVIDED TO AN EXTERNAL CPA TO PREPARE THE RETURN, DRAFT IS REVIEWED BY MANAGEMENT, THEN PROVIDED VIA EMAIL TO ALL VOTING MEMBERS OF THE COMMISSION PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C CONFLICT OF INTEREST IS OBVIOUSLY A CONCERN WITH VISIT CALIFORNIA STAFF AND COMMISSIONERS. IN ADDITION TO THE FORM 700 FILING REQUIREMENTS WHICH REQUIRES THEY DISCLOSE ANY PERSONAL FINANCIAL INTEREST THEY MAY HAVE THERE IS ALSO A PROVISION IN THE EMPLOYEE HANDBOOK THAT REQUIRES EMPLOYEES TO DISCLOSE ANY POTENTIAL COI. WE ALSO PROVIDE COI TRAINING FOR COMMISSIONERS AND ACTUALLY REQUIRE THEM TO COMPLETE THIS TRAINING EVERY TWO YEARS. CONTRACT THRESHOLDS ARE ALSO SET THAT FORM RFP COMMITTEES SO THAT EMPLOYEES ARE NOT THE SOLE DECISION MAKERS WHEN CHOOSING VENDORS FORM 990, PART VI, SECTION B, LINE 15 THE VISIT CALIFORNIA BOARD IS RESPONSIBLE FOR DESIGNATING THE PERSONNEL COMMITTEE WHICH IS RESPONSIBLE FOR THE WRITTEN EMPLOYMENT CONTRACT, COMPENSATION SURVEY OR STUDY, ETC. THE BOARD HAS DESIGNATED AUTHORITY TO THE PERSONNEL COMMITTEE TO DETERMINE THE ABOVE AND ENTER INTO CONTRACT WITH THE CEO. THE PERSONNEL COMMITTEE THEN INFORMS THE EXECUTIVE COMMITTEE OF THE NEW LANGUAGE, BUT DOES NOT NEED FURTHER APPROVAL. EMPLOYMENT CONTRACTS WRITTEN BY LEGAL COUNSEL AND ARE EXECUTED BY ALL OFFICERS OF VISIT CALIFORNIA. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. THE CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE ON OUR WEBSITE (INDUSTRY.VISITCALIFORNIA.COM).