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  <ReturnHeader binaryAttachmentCnt="0">
    <ReturnTs>2017-03-14T09:55:09-07:00</ReturnTs>
    <TaxPeriodEndDt>2016-07-31</TaxPeriodEndDt>
    <ReturnTypeCd>990</ReturnTypeCd>
    <TaxPeriodBeginDt>2015-08-01</TaxPeriodBeginDt>
    <Filer>
      <EIN>680506249</EIN>
      <BusinessName>
        <BusinessNameLine1Txt>RHYTHMS OF THE SOUTH</BusinessNameLine1Txt>
      </BusinessName>
      <BusinessNameControlTxt>RHYT</BusinessNameControlTxt>
      <PhoneNum>6152594708</PhoneNum>
      <USAddress>
        <AddressLine1Txt>150 4th Avenue North Ste G-250</AddressLine1Txt>
        <CityNm>Nashville</CityNm>
        <StateAbbreviationCd>TN</StateAbbreviationCd>
        <ZIPCd>37219</ZIPCd>
      </USAddress>
    </Filer>
    <BusinessOfficerGrp>
      <PersonNm>Jeff Mefford</PersonNm>
      <PersonTitleTxt>Accounting Director</PersonTitleTxt>
      <PhoneNum>6152594708</PhoneNum>
      <SignatureDt>2017-03-14</SignatureDt>
    </BusinessOfficerGrp>
    <TaxYr>2015</TaxYr>
    <BuildTS>2021-01-29 14:40:06Z</BuildTS>
  </ReturnHeader>
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      <PrincipalOfficerNm>Christopher Spyridon</PrincipalOfficerNm>
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        <StateAbbreviationCd>TN</StateAbbreviationCd>
        <ZIPCd>37219</ZIPCd>
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      <GrossReceiptsAmt>337500</GrossReceiptsAmt>
      <GroupReturnForAffiliatesInd>0</GroupReturnForAffiliatesInd>
      <Organization501cInd organization501cTypeTxt="6">X</Organization501cInd>
      <WebsiteAddressTxt>www.rhythmsofthesouth.com</WebsiteAddressTxt>
      <TypeOfOrganizationCorpInd>X</TypeOfOrganizationCorpInd>
      <FormationYr>2002</FormationYr>
      <LegalDomicileStateCd>TN</LegalDomicileStateCd>
      <ActivityOrMissionDesc>International tourism travel promotion</ActivityOrMissionDesc>
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      <TotalVolunteersCnt>6</TotalVolunteersCnt>
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        <Desc>Participated in cooperative international tourism marketing efforts by Brand USA, the national marketing initiative sponsored by the US Department of Commerce</Desc>
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        <PersonNm>Christopher Spyridon</PersonNm>
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        <PersonNm>Kim Priez</PersonNm>
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        <PersonNm>Jeff Mefford</PersonNm>
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        <ContractorName>
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            <BusinessNameLine1Txt>Brand USA</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
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            <AddressLine1Txt>1725 Eye St NW</AddressLine1Txt>
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            <CityNm>Washington</CityNm>
            <StateAbbreviationCd>DC</StateAbbreviationCd>
            <ZIPCd>20006</ZIPCd>
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        <ServicesDesc>Tourism Advertising</ServicesDesc>
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        <RegionTxt>East Asia and the Pacific</RegionTxt>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section A, Line 2</FormAndLineReferenceDesc>
        <ExplanationTxt>2 of the board members are employees of the Atlanta Convention &amp; Visitors Bureau, 2 of the board members are employees of the New Orleans Convention &amp; Visitors Bureau, and 2 of the board members are employees of the Nashville Convention &amp; Visitors Bureau.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, Line 11b</FormAndLineReferenceDesc>
        <ExplanationTxt>The Form 990 is prepared internally by the professional volunteer accounting staff of the organization, utilizing current reference resources. The methodology used in this process has been reviewed by our external CPA firm and other qualified consultants for completeness and reasonableness.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section C, Line 19</FormAndLineReferenceDesc>
        <ExplanationTxt>In general, other than as required by IRS regulations, the organization does not routinely make its governing documents and internal policies available to the general public.</ExplanationTxt>
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      <ExplanationTxt>The organization received an automatic 3 month extension by timely filing an approved Form 8868 Extension Application.</ExplanationTxt>
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