2025-11-13T20:59:20-06:00 2024-12-31 990292355 KKDLY LLC 745 FORT ST STE 2100 HONOLULU HI 96813 990 2024-01-01 990040323 HAWAII VISITORS AND CONVENTION BUREAU HAWA 8089231811 2270 KALAKAUA AVENUE 801 HONOLULU HI 96815 TOM MULLEN SR VP, COO 8089231811 2025-11-12 0 1 QIANYING NICHOLS P01236169 8085213962 2025-11-12 2024 2025-03-06 01:10:19Z AARON SALA 2270 KALAKAUA AVENUE 801 HONOLULU HI 96815 37307705 0 X WWW.HVCB.ORG, WWW.GOHAWAII.COM X 1903 HI TO CREATE SUSTAINABLE, DIVERSIFIED, LEISURE AND BUSINESS TRAVEL DEMAND FOR THE HAWAIIAN ISLANDS. 27 25 80 26 939083 0 35957899 33643692 2902782 3219382 462298 442122 4723 2509 39327702 37307705 3905194 0 0 0 9549398 9174038 0 0 0 25957141 26669929 39411733 35843967 -84031 1463738 17524510 17755287 11571070 10338109 5953440 7417178 AS THE TOURISM MARKETING ORGANIZATION FOR THE STATE OF HAWAII, THE MISSION OF THE HAWAII VISITORS AND CONVENTION BUREAU IS TO CREATE SUSTAINABLE, DIVERSIFIED, LEISURE AND BUSINESS TRAVEL DEMAND FOR THE HAWAIIAN ISLANDS. 0 0 THE HAWAII VISITORS AND CONVENTION BUREAU (HVCB) REPRESENTS THE ISLANDS OF HAWAII IN A HIGHLY COMPETITIVE ARENA OF DESTINATION MARKETING. HVCB PROMOTES LEISURE AND BUSINESS TRAVEL, INCLUDING MEETINGS AND CONVENTIONS, AND ACTS AS A CATALYST FOR IMPROVING AND EXPANDING HAWAII'S WIDE-RANGING PRODUCT OFFERINGS AND EXPERIENCES, WHILE CREATING ECONOMIC OPPORTUNITIES THROUGH TOURISM. HVCB IS ALSO CONTRACTED TO MARKET THE ISLANDS UNDER THE AUSPICES OF THE HAWAII TOURISM AUTHORITY, WHICH HAS GLOBAL OVERSIGHT MATTERS CONCERNING THE VISITOR INDUSTRY. 0 1 0 1 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 75 0 1 80 1 1 1 0 0 0 0 0 0 0 X 27 25 0 0 0 0 1 0 0 1 1 0 1 1 0 1 1 0 1 0 1 0 0 HI X DONNA MAE VALENCIANO 8089240202 2270 KALAKAUA AVENUE SUITE 801 HONOLULU HI 96815 SEAN DEE CHAIR 0.50 X X 0 0 0 ARTHUR AIU DIRECTOR 0.50 X 0 0 0 DUKE AH MOO APPOINTEE 0.50 X 0 0 0 JIM BRAMAN KAUAI CHAPTER CHAIR 0.50 X 0 0 0 TOM CALAME DIRECTOR 0.50 X 0 0 0 CELESTE CONNORS DIRECTOR 0.50 X 0 0 0 GREG DICKHENS DIRECTOR 0.50 X 0 0 0 BRADLEY DOELL HAWAII CHAPTER CHAIR 0.50 X 0 0 0 JOHN FINK DIRECTOR 0.50 X 0 0 0 JERRY GIBSON DIRECTOR 0.50 X 0 0 0 JOE IBARRA OAHU CHAPTER CHAIR 0.50 X 0 0 0 STEPHEN KAAA FINANCE CHAIR 0.50 X 0 0 0 JILL LOWRY KAUAI CHAPTER DIRECTOR 0.50 X 0 0 0 JONATHAN MCMANUS DIRECTOR 0.50 X 0 0 0 AVI MANNIS DIRECTOR 0.50 X 0 0 0 JOHAN MARZUKI APPOINTEE 0.50 X 0 0 0 SIMEON MIRANDA OAHU CHAPTER DIRECTOR 0.50 X 0 0 0 GREGG NELSON MAUI CHAPTER CHAIR 0.50 X 0 0 0 MATTHEW PICKETT HAWAII CHAPTER DIRECTOR 0.50 X 0 0 0 CHRIS RABANG MAUI CHAPTER DIRECTOR 0.50 X 0 0 0 AARON SALA MARKETING CHAIR, TILL 9/2024 0.50 X 0 0 0 SUSIE SAXTEN DIRECTOR 0.50 X 0 0 0 DONALD TAKAKI APPOINTEE/COMPENSATION CHAIR 0.50 X 0 0 0 AILEEN UTTERDYKE DIRECTOR 0.50 X 0 0 0 DENISE YAMAGUCHI APPOINTEE 0.50 X 0 0 0 ELLIOT MILLS PAST CHAIR 0.50 X 0 0 0 TOM MULLEN SR VP, COO 37.50 X X 476683 0 29786 AARON SALA PRESIDENT & CEO, FROM 9/2024 37.50 X X 88976 0 4950 JAY TALWAR SR VP, CMO 37.50 X 323126 0 24662 JOHN REYES SR VP, MCI SALES 37.50 X 88419 0 2653 BARBARA OKAMOTO VP, CRM 37.50 X 69399 0 6273 SA TAALA CORPORATE SECRETARY 37.50 X 90373 0 17090 LYNN WHITEHEAD VP, MCI GLOBAL SALES 37.50 X 229753 0 11875 KARA IMAI SR DIRECTOR DIGITAL MARKETING 37.50 X 196520 0 31300 SUSAN KANOHO EXECUTIVE DIRECTOR, KAUAI 37.50 X 225467 0 12253 ROBYN BASSO SR DIRECTOR, TRAVEL TRADE 37.50 X 163136 0 19252 SHERRY DUONG EXECUTIVE DIRECTOR, MAUI 37.50 X 161254 0 24414 JEFFREY ESLINGER SR DIRECTOR, MARKET INSIGHTS & CRM 37.50 X 164010 0 19366 ADRIENNE NUDO SR DIRECTOR, CITYWIDE SALES 37.50 X 193070 0 30743 JOHN MONAHAN FORMER PRESIDENT, CEO 0.00 X 656027 0 8290 3126213 0 242907 28 1 1 0 DANIEL J EDELMAN INC 21992 NETWORK PLACE CHICAGO IL 60673 SOCIAL MEDIA PLACEMENT 6190540 OMD USA LLC 437 MADISON AVENUE NEW YORK NY 10022 MEDIA PLACEMENT 4759809 MILICI VALENTI NG PACK INC 745 FORT STREET STE 900 HONOLULU HI 96813 ADVERTISING, CREATIVE SERVICES 1440656 ANTHOLOGY MARKETING GROUP INC 1003 BISHOP STREET STE 900 HONOLULU HI 96813 PUBLIC RELATIONS 955435 DTL LLC 725 KAPIOLANI BLVD STE C402 HONOLULU HI 96813 MARKETING 878714 30 33643692 33643692 SUBSCRIPTIONS 713990 2852884 1913801 939083 ADMINISTRATIVE FEE - SALES AND MA 561499 366498 366498 3219382 442122 442122 OTHER REVENUE 900099 2509 2509 2509 37307705 2282808 939083 442122 2356156 5261794 306459 723393 526236 26270 237207 381139 20319238 419432 1453531 897383 1118431 12431 70530 13984 FUNCTIONS 748788 STAFFING AND OFFICE 684266 RESEARCH 287299 35843967 338092 106524 13573496 8133627 2355813 7807418 686901 799422 2887485 2702367 115365 185118 454843 723178 17524510 17755287 6091226 5160758 4912303 1441027 3000000 567541 736324 11571070 10338109 X 5953440 7417178 5953440 7417178 17524510 17755287 1463738 0 X 0 1 X 1 1 1 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1 1 0 0 1136200 1023504 112696 1036972 964550 72422 714313 714313 0 185118 OPERATING LEASE LIABILITIES 736324 736324 X 36941207 0 36941207 366498 366498 37307705 35477469 0 35477469 366498 366498 35843967 PART X, LINE 2: THE BUREAU IS AN ORGANIZATION EXEMPT FROM INCOME TAX UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND IS GENERALLY NOT SUBJECT TO FEDERAL INCOME TAXES. HOWEVER, THE BUREAU IS SUBJECT TO INCOME TAXES ON ANY NET INCOME THAT IS DERIVED FROM A TRADE OR BUSINESS, REGULARLY CARRIED ON, AND NOT IN FUTHERANCE OF THE PURPOSES FOR WHICH IT WAS GRANTED EXEMPTION. NO INCOME TAX PROVISION HAS BEEN RECORDED AS THE NET INCOME, IF ANY, FROM ANY UNRELATED TRADE OR BUSINESS, IN THE OPINION OF MANAGEMENT, IS NOT MATERIAL TO THE BASIC FINANCIAL STATEMENTS TAKEN AS A WHOLE. PART XI, LINE 4B - OTHER ADJUSTMENTS: RECLASS OF PROGRAM SERVICE REVENUE FROM EXPENSE 366,498. PART XII, LINE 4B - OTHER ADJUSTMENTS: RECLASS OF PROGRAM SERVICE REVENUE TO REVENUE 366,498. EAST ASIA AND THE PACIFIC 0 1 PROGRAM SERVICE REPRESENTS HVCB/HTA/HAWAII DESTINATION IN SHOWCASING WHY HAWAII IS A GREAT PLACE TO HAVE CONVENTIONS, CORPORATE RETREATS, INCENTIVE TRIPS ETC. AND LINK UP THOSE INTERESTED PARTIES WITH HVCB CMI SALESPEOPLE AND/OR HAWAII DMOS/HOTEL PROPERTIES/OFFSITE PROPERTIES. 284300 0 1 0 0 0 1 284300 0 284300 0 0 0 0 0 0 X X X X X 0 0 0 JOHN MONAHAN FORMER PRESIDENT, CEO 513027 0 143000 0 0 0 8290 0 0 0 664317 0 0 0 TOM MULLEN SR VP, COO 373995 0 101500 0 1188 0 14350 0 15436 0 506469 0 0 0 JAY TALWAR SR VP, CMO 248071 0 72769 0 2286 0 13680 0 10982 0 347788 0 0 0 LYNN WHITEHEAD VP, MCI GLOBAL SALES 196950 0 32029 0 774 0 10961 0 914 0 241628 0 0 0 SUSAN KANOHO EXECUTIVE DIRECTOR, KAUAI 188085 0 35096 0 2286 0 10753 0 1500 0 237720 0 0 0 KARA IMAI SR DIRECTOR DIGITAL MARKETING 168164 0 27582 0 774 0 10437 0 20863 0 227820 0 0 0 ADRIENNE NUDO SR DIRECTOR, CITYWIDE SALES 163949 0 28941 0 180 0 10112 0 20631 0 223813 0 0 0 SHERRY DUONG EXECUTIVE DIRECTOR, MAUI 134304 0 26176 0 774 0 9119 0 15295 0 185668 0 0 0 JEFFREY ESLINGER SR DIRECTOR, MARKET INSIGHTS & CRM 139660 0 23576 0 774 0 9057 0 10309 0 183376 0 0 0 ROBYN BASSO SR DIRECTOR, TRAVEL TRADE 141266 0 21456 0 414 0 8949 0 10303 0 182388 0 0 0 PART I, LINE 1A: SOCIAL CLUB DUES ARE APPROVED TO THE CEO. THE MEMBERSHIP IS TREATED AS TAXABLE COMPENSATION TO THE CEO. DISCRETIONARY SPENDING ACCOUNTS ARE PROVIDED TO OFFICERS. THESE AMOUNTS ARE TREATED AS TAXABLE COMPENSATION TO THE LISTED PERSONS WHO RECEIVE THEM. FORM 990, PART VI, SECTION A, LINE 6 HVCB IS A MEMBER ORGANIZATION WITH 1,031 MEMBERS. MEMBERS ARE BUSINESSES IN THE STATE OF HAWAII THAT ARE ASSOCIATED WITH THE HAWAII TOURISM INDUSTRY, BENEFIT FROM IT, OR WANT TO SUPPORT IT. HVCB HAS ONE CLASS OF MEMBERS, ALL WITH THE SAME BENEFITS AND RIGHTS. ACTIVE MEMBERS ARE ELIGIBLE FOR NOMINATION TO SERVE ON THE HVCB BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 11B A DRAFT OF THE FORM 990 IS REVIEWED BY THE SENIOR VP, COO PRIOR TO FILING. THE FORM 990 IS NOT REVIEWED BY THE BOARD PRIOR TO FILING BUT WILL BE DISCUSSED WITH THE FINANCE COMMITTEE BOARD MEMBERS SUBSEQUENT TO THE FILING DATE. FORM 990, PART VI, SECTION B, LINE 12 HCVB HAS A CONFLICT OF INTEREST POLICY THAT IS SIGNED ANNUALLY BY ALL EMPLOYEES, OFFICERS, AND THE BOARD OF DIRECTORS. ALL POLICIES ARE REVIEWED BY THE DIRECTOR OF HUMAN RESOURCES TO DETERMINE IF ANY CONFLICTS OF INTEREST EXIST. ALL POTENTIAL CONFLICTS OF INTEREST ARE THEN REVIEWED BY THE PRESIDENT, WHO DETERMINES WHAT APPROPRIATE ACTION, IF ANY, NEEDS TO BE TAKEN. OFFICERS, DIRECTORS AND KEY EMPLOYEES WHO HAVE A CONFLICT INFORM THE BOARD AND RECUSE THEMSELVES FROM THE DELIBERATION AND DECISION MAKING PROCESSES. FORM 990, PART VI, SECTION B, LINE 15A HCVB HAS A COMPENSATION COMMITTEE, COMPRISED SOLELY OF INDEPENDENT MEMBERS INCLUDING AN INDEPENDENT COMPENSATION EXPERT THAT APPROVES THE COMPENSATION OF THE HVCB PRESIDENT AND CEO. THE INDEPENDENT COMPENSATION EXPERT IS PROVIDED BY THE HAWAII EMPLOYERS COUNCIL, A NON-PROFIT ORGANIZATION THAT PROVIDES ADVICE TO EMPLOYERS ON COMPENSATION AND LABOR MATTERS, AS WELL AS COMPARABILITY DATA AND WAGE SURVEYS. THE COMPENSATION COMMITTEE MET TO REVIEW THE SALARY OF HVCB'S PRESIDENT AND CEO IN APRIL 2023. THE COMPENSATION COMMITTEE CONSISTS OF THE INDEPENDENT COMPENSATION EXPERT, AND TWO CURRENT BOARD MEMBERS. COMPARABILITY DATA, INCLUDING SIMILARLY QUALIFIED PERSONS IN FUNCTIONALLY COMPARABLE POSITIONS AT SIMILARLY SITUATED ORGANIZATIONS, IS USED IN DETERMINING REASONABLE COMPENSATION. THE COMMITTEE'S WRITTEN RECORDS INCLUDE THE (1) TERMS OF THE ARRANGEMENT WITH THE PRESIDENT (INCLUDING THE DATE THE ARRANGEMENT WAS APPROVED); (2) A LIST OF MEMBERS PRESENT DURING THE DEBATE ON THE TRANSACTION (AND HOW THE MEMBERS VOTED WHEN IT WAS APPROVED); (3) A DESCRIPTION OF THE COMPARABLE DATA RELIED UPON BY THE COMMITTEE; AND (4) ANY ACTIONS TAKEN WITH RESPECT TO CONSIDERATION OF THE TRANSACTIONS BY MEMBERS OF THE COMMITTEE WHO HAD A CONFLICT OF INTEREST WITH RESPECT TO THE TRANSACTION. DELIBERATIONS AND DECISIONS OF THE COMPENSATION COMMITTEE ARE DOCUMENTED BY THE MINUTES WHICH ARE APPROVED AT THE NEXT COMMITTEE MEETING. AN EVALUATION OF THE COMPENSATION FOR OTHER OFFICERS AND KEY EMPLOYEES WAS UNDERTAKEN IN APRIL 2023. THE HVCB CEO AND HVCB HR DIRECTOR REVIEWS AND APPROVES COMPENSATION OF THE OTHER HVCB OFFICERS AND KEY HVCB EMPLOYEES. FORM 990, PART VI, SECTION C, LINE 19 WHILE FEDERAL TAX LAWS DO NOT MANDATE THAT THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS BE MADE AVAILABLE FOR PUBLIC INSPECTION, THE ORGANIZATION MAKES ITS FINANCIAL STATEMENTS AVAILABLE UPON REQUEST.