2017-11-15T15:07:18-06:00 2016-12-31 CONDON O'MEARA MCGINTY & DONNELLY L ONE BATTERY PARK PLAZA NEW YORK NY 100041405 990 2016-01-01 472757127 TRUSTWORTHY ACCOUNTABILITY GROUP INC % IAB TRUS 2123804700 888 17TH ST NW Suite 620 WASHINGTON DC 20006 JAMES J REILLY AccountantAuthorized 2126617777 2017-05-08 true JAMES J REILLY P00183769 2126617777 2017-11-14 184.74.172.82 13601820173195000016 2017-11-15 P A79B3846BE05B2A0258751FC67790636AAAFFD32 B1D2503802C219DF083C680103B208D777C24BD0 2016 2021-01-29 14:40:06Z X RANDALL ROTHENBERG 888 17TH ST NW620 WASHINGTON DC 20006 2566293 false X WWW.TAGTODAY.NET X 2014 DC a cross-industry accountability organization established to combat criminal activity across the digital advertising supply chain. 28 28 4 28 0 1000000 0 717711 2565942 86 351 0 0 1717797 2566293 0 0 0 0 660373 1285071 0 0 0 1178275 1332477 1838648 2617548 -120851 -51255 1375066 1906177 1495917 2078283 -120851 -172106 X SEE SCHEDULE O. false false VERIFIED BY TAG - BUILT TAG REGISTRY. REGISTERED OVER 100 COMPANIES IN THE VERIFIED BY TAG PROGRAM. THESE COMPANIES HAVE BEEN SCREENED AS TO THE LEGITIMACY. CERTIFIED AGAINST FRAUD - OPERATIONALIZED THE PROGRAM AND CERTIFIED 16 COMPANIES TO HAVE THE BASIC OPERATING PROCEDURES FOR PROTECTIONS AGAINST FRAUD. CERTIFIED AGAINST PIRACY - OPERATIONALIZED THE PROGRAM AND CERTIFIED 16 COMPANIES TO HAVE THE BASIC OPERATING PROCEDURES FOR PROTECTION AGAINST PIRACY. false false false true false false false false false false false false false true false true false false false false false false false false false false false false true false false false false false false false false false false false false false false true 11 0 true 4 true false false false false true true false X 28 28 false false false false false false false true true false false false true true false true true true false false X IAB 2123804700 116 EAST 27TH STREET 6TH FLOOR NEW YORK NY 10016 ROBERT LIODICE CHAIRMAN 3.0 0.0 X X 0 0 0 ROGER ADAMS DIRECTOR 3.0 0.0 X 0 0 0 MARK BAYNES DIRECTOR 3.0 0.0 X 0 0 0 DEBRA BERMAN DIRECTOR 3.0 0.0 X 0 0 0 KRISHAN BHATIA DIRECTOR 3.0 0.0 X 0 0 0 RANDALL ROTHENBERG DIRECTOR 3.0 0.0 X 0 0 0 EDUARDO CONRADO DIRECTOR 3.0 0.0 X 0 0 0 TREVOR FELLOWS DIRECTOR 3.0 0.0 X 0 0 0 DAVID FISCHER DIRECTOR 3.0 0.0 X 0 0 0 JOAN GILLMAN DIRECTOR 3.0 0.0 X 0 0 0 NANCY HILL DIRECTOR 3.0 0.0 X 0 0 0 JACK HABER DIRECTOR 3.0 0.0 X 0 0 0 SCOTT HAGEDORN DIRECTOR 3.0 0.0 X 0 0 0 NEIL JOHNSTON DIRECTOR 3.0 0.0 X 0 0 0 BILL KOENIGSBERG DIRECTOR 3.0 0.0 X 0 0 0 JOHN KOSNER DIRECTOR 3.0 0.0 X 0 0 0 JOE MARCHESE DIRECTOR 3.0 0.0 X 0 0 0 ROB MASTER DIRECTOR 3.0 0.0 X 0 0 0 NEAL MOHAN DIRECTOR 3.0 0.0 X 0 0 0 ROB NORMAN DIRECTOR 3.0 0.0 X 0 0 0 MARC PRITCHARD DIRECTOR 3.0 0.0 X 0 0 0 GREG RAIFMAN DIRECTOR 3.0 0.0 X 0 0 0 MICHAEL RUBENSTEIN DIRECTOR 3.0 0.0 X 0 0 0 TOD SACERDOTI DIRECTOR 3.0 0.0 X 0 0 0 VIVEK SHAH DIRECTOR 3.0 0.0 X 0 0 0 RISHAD TOBACCOWALA DIRECTOR 3.0 0.0 X 0 0 0 DEBORAH WAHL DIRECTOR 3.0 0.0 X 0 0 0 MITCHELL WEINSTEIN DIRECTOR 3.0 0.0 X 0 0 0 MICHAEL ZANEIS CHIEF EXECUTIVE OFFICER 40.0 0.0 X 620258 0 35258 RACHEL NYSWANDER THOMAS SVP OPS & PUBLIC POLICY 40.0 0.0 X 280179 0 20549 JULITTE FISHBEIN RIVIERE SENIOR DIRECTOR 40.0 0.0 X 169797 0 7268 1070234 0 63075 3 false true false RIDGEBACK COMMUNICATIONS media services 164775 VENABLE LLP legal 138810 2 0 MEMBERSHIP DUES 900099 1589692 1589692 PROGRAM AND RESEARCH 900099 976250 976250 2565942 351 351 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2566293 2565942 351 0 0 0 0 655516 0 531036 19480 39328 39711 0 158359 18000 0 0 0 801851 17585 36655 42407 0 45360 71421 0 839 0 0 0 0 RESEARCH 140000 2617548 0 0 0 151613 283086 712203 311929 0 0 511250 1308026 0 0 0 0 0 0 0 0 0 3136 0 0 0 0 0 0 0 0 0 0 0 0 1375066 1906177 291165 358509 0 0 763542 953750 0 0 0 0 0 0 0 0 0 0 441210 766024 1495917 2078283 X -120851 -172106 0 0 0 0 -120851 -172106 1375066 1906177 -51255 X false true X true false false true false 0 DUE TO IAB 427025 DUE TO IAB TECH LAB 338999 766024 2566293 2566293 2566293 2617548 2617548 2617548 X true true X X false false false MICHAEL ZANEIS CHIEF EXECUTIVE OFFICER 620258 13250 22008 655516 RACHEL NYSWANDER THOMAS SVP OPS & PUBLIC POLICY 274064 6115 9683 10866 300728 JULITTE FISHBEIN RIVIERE SENIOR DIRECTOR 153297 16500 6965 303 177065 PART I - LINE 5 Affiliation agreement: To support its activities, TAG entered into an affiliation agreement with Interactive Advertising Bureau, Inc. (IAB), a non-profit corporation. The agreement commenced July 1, 2015 for a one-year period, which automatically renews for successive one year periods unless cancelled in writing by either party at least 120 days prior to termination. Under the terms set forth in the agreement, IAB provides TAG with certain professional and administrative staffing, office space, office services, other administrative support and limited licensing of certain intellectual property of IAB. Program contractor: To support its activities, TAG entered into an agreement with IAB Technology Laboratory, Inc. ("TechLab"), a non-profit corporation. The agreement commenced July 1, 2015 for a one-year period, which automatically renews for successive month-to-month periods unless cancelled in writing by either party at least 30 days prior to termination. Under the terms set forth in the agreement, TechLab provides TAG with strategic working group management and oversight for various programs. PART III - LINE 1 THE TRUSTWORTHY ACCOUNTABILITY GROUP ("TAG") IS A CROSS-INDUSTRY ACCOUNTABILITY ORGANIZATION ESTABLISHED TO COMBAT CRIMINAL ACTIVITY ACROSS THE DIGITAL ADVERTISING SUPPLY CHAIN. THE ORGANIZATION WORKS COLLABORATIVELY WITH COMPANIES THROUGHOUT THE SUPPLY CHAIN IN FOUR AREAS CRITICAL TO THE CONTINUED GROWTH AND DEVELOPMENT OF THE DIGITAL ADVERTISING INDUSTRY. THE FOUR CRITICAL AREAS ARE: ELIMINATION OF FRAUD, COMBATTING MALWARE, FIGHTING INTERNET PIRACY AND PROMOTING TRANSPARENCY. TRANSPARENCY. PART VI - SECTION B - QUESTION 11B THE SENIOR DIRECTOR OF FINANCE AND ADMINISTRATION WILL REVIEW THE 990 PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE. PART VI - SECTION C - QUESTION 19 TAG DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC. FORM 990 PART IX LINE 11G DESCRIPTION:CONSULTANTS TOTAL FEES:532790 FORM 990 PART IX LINE 11G DESCRIPTION:PAYROLL FEES TOTAL FEES:4210 FORM 990 PART IX LINE 11G DESCRIPTION:HIRING COSTS TOTAL FEES:24851 FORM 990 PART IX LINE 11G DESCRIPTION:SHARED EXPENSES - IAB TOTAL FEES:240000