2017-11-15T15:58:36-06:00 2016-12-31 941254756 HOOD & STRONG LLP 275 BATTERY ST STE 900 SAN FRANCISCO CA 94111 990 2016-01-01 412024986 COMMON SENSE MEDIA COMM 4158630600 650 TOWNSEND STREET NO 435 SAN FRANCISCO CA 94103 DAVID KUIZENGA CHIEF FINANCIAL OFFICER 4158630600 2017-11-14 1 MAGA E KISRIEV P01008919 4157810793 12.201.129.210 2017-11-14 19:32:15 PS P E001E1F7BE6D8F89CFA5F182C87A9F5E53B2AD9E AE400D388A47B2060FAB5CD67B6F6597E90451BF 2016 2021-01-29 14:40:06Z JAMES P STEYER CEO 650 TOWNSEND STREET NO 435 SAN FRANCISCO CA 94103 20748036 0 X WWW.COMMONSENSE.ORG X 2003 CA COMMON SENSE IMPROVES THE LIVES OF KIDS BY PROVIDING TRUSTWORTHY MEDIA AND TECHNOLOGY INFORMATION. 25 23 192 26 0 0 13055089 10644477 6338940 8117031 50710 46795 -187778 -225695 19256961 18582608 175154 35000 0 0 13310309 15921814 0 0 2118004 6729865 6214196 20215328 22171010 -958367 -3588402 18772233 15829814 1624855 2268258 17147378 13561556 X COMMON SENSE IS THE LEADING INDEPENDENT NONPROFIT ORGANIZATION DEDICATED TO HELPING KIDS THRIVE IN A WORLD OF MEDIA AND TECHNOLOGY. WE EMPOWER PARENTS, TEACHERS, AND POLICYMAKERS BY PROVIDING UNBIASED INFORMATION, TRUSTED ADVICE, AND INNOVATIVE TOOLS TO HELP THEM HARNESS THE POWER OF MEDIA AND TECHNOLOGY AS A POSITIVE FORCE IN ALL KIDS' LIVES. 0 0 7152732 0 6198520 RATE: COMMON SENSE RATES AND REVIEWS MOVIES, VIDEO GAMES, MOBILE APPLICATIONS ("APPS"), BOOKS, TV SHOWS, AND WEBSITES AND PROVIDES TIPS FOR FAMILIES ON EVERYTHING DIGITAL, OFFERING DEVELOPMENTALLY AGE-APPROPRIATE, RELIABLE INFORMATION SO PARENTS CAN DECIDE WHAT'S BEST FOR THEIR KIDS. THE RATINGS, REVIEWS, AND TIPS ARE IN VIDEO AND WRITTEN FORMAT AND CAN BE FOUND AT WWW.COMMONSENSE.ORG, THROUGH EDITORIAL SYNDICATION PARTNERS ON ONLINE AND PRINT PUBLICATIONS, AND THROUGH DISTRIBUTION AGREEMENTS WITH CABLE AND OTHER MEDIA AND RETAIL PARTNERS. IN 2017, COMMON SENSE WILL REACH 77MM PEOPLE THROUGH THE WEBSITE AND CONTENT PARTNER REACH.COMMON SENSE PUBLISHES INDEPENDENT RATINGS AND REVIEWS FOR NEARLY EVERYTHING CHILDREN WANT TO WATCH, READ, PLAY, LISTEN TO, AND LEARN. COMMON SENSE DOES NOT RECEIVE PAYMENTS OR OTHER CONSIDERATION FOR THESE REVIEWS. THE UNBIASED RATINGS ARE CONDUCTED BY EXPERT REVIEWERS AND ARE NOT INFLUENCED BY THE CREATORS OR BY FUNDERS.GUIDES: COMMON SENSE HAS DEVELOPED COMPREHENSIVE GUIDES TO HELP USERS FIND THE BEST OF THE BEST. GUIDES PUBLISHED BY THE ORGANIZATION INCLUDE ESSENTIAL SCHOOL TOOLS, TOP KIDS' MOVIES: AN ESSENTIAL GUIDE FOR FAMILIES, ESSENTIAL BOOKS FOR KIDS AND TEENS, ANNUAL SUMMER LEARNING AND HOLIDAY SHOPPING GUIDES, AND A SPECIAL NEEDS LEARNING GUIDE.TOP PICKS: WITH MORE THAN 28,000 REVIEWS, COMMON SENSE HAS DEVELOPED HUNDREDS OF LISTS TO HIGHLIGHT FAVORITES AND HELP PARENTS SELECT QUALITY MEDIA. LISTS ARE HAND-PICKED BY THE EDITORIAL TEAM ON A WIDE VARIETY OF TOPICS. 6645647 35000 1918966 EDUCATE: COMMON SENSE DEVELOPS AWARD-WINNING EDUCATIONAL PROGRAMS AND PRODUCTS THAT HELP PARENTS, STUDENTS, AND FAMILIES UNDERSTAND THE DIGITAL WORLD AND HARNESS THE FULL POTENTIAL OF TECHNOLOGY FOR LEARNING. TODAY, COMMON SENSE EDUCATION'S INNOVATIVE K-12 PROGRAMS ARE USED IN OVER 70,000 MEMBER SCHOOLS BY OVER 524,000 TEACHERS TO PROPEL LEARNING FOR MILLIONS OF STUDENTS AROUND THE GLOBE. COMMON SENSE RATINGS & REVIEWS HELP PRE K-12 EDUCATORS DISCOVER, USE, AND SHARE THE BEST DIGITAL LEARNING PRODUCTS FOR THEIR STUDENTS BY PROVIDING UNBIASED, RIGOROUS RATINGS AND REVIEWS OF THESE PRODUCTS AND VALUABLE INSIGHTS FROM OTHER TEACHERS. THE REVIEWS ARE GROUNDED IN THREE DIMENSIONS: ENGAGEMENT, PEDAGOGY, AND SUPPORT. PRODUCTS ARE TAGGED FOR SUBJECTS (E.G., MATH, READING, WRITING, SCIENCE) AND SKILLS (E.G., THINKING AND REASONING, COLLABORATION, COMMUNICATION. COMMON CORE EXPLORER GIVES TEACHERS A QUICK AND EASY WAY TO FIND PRODUCTS ALIGNED WITH COMMON CORE MATH, ENGLISH LANGUAGE ARTS, AND NEXT GENERATION SCIENCE STANDARDS; AND COMPANION FEATURES, SUCH AS LESSON PLANS AND TEACHER REVIEWS, WHICH PROVIDES TEACHERS WITH A FRAMEWORK TO DESIGN LESSONS THAT INTEGRATE TECHNOLOGY AND FACILITATES SHARING THESE WITH THEIR COLLEAGUES. COMMON SENSE RATINGS & REVIEWS ARE USED BY 38% OF EDUCATORS IN THE US.K-12 DIGITAL LITERACY AND CITIZENSHIP CURRICULUM: BASED ON THE RESEARCH OF HOWARD GARDNER AT THE HARVARD GRADUATE SCHOOL OF EDUCATION, THIS COMPREHENSIVE K-12 CURRICULUM COVERS TOPICS RANGING FROM INTERNET SAFETY AND SECURITY TO PRIVACY, SELF-EXPRESSION, AND CYBERBULLYING, USING ENGAGING CONTENT TO INSPIRE CHILDREN TO BE RESPONSIBLE DIGITAL CITIZENS. IT ALSO EMPOWERS CHILDREN TO THINK CRITICALLY AND MAKE INFORMED CHOICES ABOUT HOW THEY LIVE AND TREAT OTHERS IN TODAY'S DIGITAL WORLD. THE K-12 CURRICULUM IS AVAILABLE ON THE NEARPOD PLATFORM IN ADDITION TO THE APPLE IBOOKS PLATFORM, WHICH HAS HAD OVER 1.2M DOWNLOADS SINCE ITS LAUNCH.1-TO-1 ESSENTIALS PROGRAM: THIS OFFERING BY COMMON SENSE PROVIDES A ROAD MAP THAT HELPS SCHOOL ADMINISTRATORS AND EDUCATORS PREPARE, PLAN, AND IMPLEMENT 1-TO-1 TECHNOLOGY PROGRAMS. THE 1-TO-1 ESSENTIALS PROGRAM INCLUDES INTERACTIVE TOOLS TO CREATE AN ACCEPTABLE USE POLICY (AUP), MEASURES SCHOOL READINESS FOR 1-TO-1 ADOPTION, AND AIDS IN DISCOVERING THE BEST APPS FOR LEARNING, ALL OF WHICH ENABLES TEACHERS TO MAXIMIZE STUDENT LEARNING. THE PROGRAM IS BUILT ON BEST PRACTICES AND ADVICE FROM SUCCESSFUL 1-TO-1 EDUCATORS AND FEATURES ASSETS THAT ARE CUSTOMIZABLE TO EACH SCHOOL'S DISTINCT MISSION, CULTURE, AND GOALS. 3943749 0 0 ADVOCATE: COMMON SENSE IS THE NATION'S LEADING NONPROFIT ORGANIZATION DEDICATED TO IMPROVING THE LIVES OF KIDS AND FAMILIES BY PROVIDING THE TRUSTWORTHY INFORMATION, EDUCATION, AND INDEPENDENT VOICE THEY NEED TO THRIVE IN THE 21ST CENTURY. COMMON SENSE BELIEVES IN THE IMMENSE POTENTIAL OF TODAY'S TECHNOLOGY TO HELP ALL CHILDREN CREATE, COMMUNICATE, CONNECT, AND LEARN IN NEW AND EFFECTIVE WAYS. COMMON SENSE'S INDEPENDENT RATING SYSTEMS, RESEARCH, TOOLS AND ADVICE ARE USED BY MILLIONS OF FAMILIES, EDUCATORS AND POLICYMAKERS TO HARNESS THE POWER OF MEDIA, TECHNOLOGY, AND PUBLIC POLICY TO IMPROVE THE WELL-BEING OF EVERY CHILD. 723246 0 0 INVESTIGATE: THE RESEARCH PROGRAM PROVIDES PARENTS, EDUCATORS, HEALTH ORGANIZATIONS, AND POLICY MAKERS WITH RELIABLE, INDEPENDENT DATA ON CHILDREN'S USE OF MEDIA AND TECHNOLOGY AND THEIR IMPACT ON KIDS' PHYSICAL, EMOTIONAL, SOCIAL, AND COGNITIVE DEVELOPMENT. IN 2016, COMMON SENSE RELEASED 3 REPORTS: IN THE FIRST COMMON SENSE CENSUS WE FOCUSED ON PARENTS, WE TAKE AN IN-DEPTH LOOK AT PARENTS' PERSONAL MEDIA USE AND THEIR ATTITUDES AND CONCERNS ABOUT THEIR KIDS' MEDIA USE. THE REPORT UNCOVERS KEY STRATEGIES FOR BALANCING SCREEN TIME AND FAMILY TIME. THE SECOND REPORT FOCUSES ON THE INDIVIDUAL STORIES OF AFRICAN-AMERICAN AND LATINO YOUTH AND THEIR PARENTS, REVEALING HOW INTERCONNECTED YOUTH MEDIA PRACTICES ARE WITH THEIR RELATIONSHIPS, THEIR PARENTS' PRACTICES, AND THEIR OWN INTERESTS AND DESIRES. THE THIRD WAS A BRIEF THAT EXAMINES THE LATEST SCIENTIFIC RESEARCH ABOUT PROBLEMATIC MEDIA USE, ARTICULATING ITS PERVASIVENESS, FORMS, AND POSSIBLE IMPACTS ON YOUTH'S WELL-BEING AND DEVELOPMENT, YIELDING SOME SURPRISING FINDINGS AND RAISING MANY MORE QUESTIONS. 723246 0 0 18465374 1 1 0 1 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 1 1 0 0 1 0 0 0 0 1 0 0 0 0 0 0 1 0 1 0 0 0 0 1 1 1 0 0 1 96 0 1 192 1 0 0 0 0 0 1 1 0 0 0 0 X 25 23 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 AL AK AR AZ CA CO CT FL GA IL KS KY MA MD ME MI MN MO MS NC ND NH NJ NM NY OH OK OR PA RI SC TN UT VA WA WV WI X JAMES BRIAN CARROLL 4158630600 650 TOWNSEND STREET NO 435 SAN FRANCISCO CA 94103 REVETA BOWERS CHAIR 1.00 0.00 X X 0 0 0 LAWRENCE WILKINSON VICE CHAIR 1.00 1.00 X X 0 0 0 SUSAN SACHS SECRETARY 1.00 0.00 X X 0 0 0 GEOFFREY COWAN BOARD MEMBER 1.00 0.00 X 0 0 0 JOHN HN FISHER BOARD MEMBER 1.00 0.00 X 0 0 0 LYNNE BENIOFF BOARD MEMBER 1.00 0.00 X 0 0 0 HARVEY ANDERSON BOARD MEMBER 1.00 0.00 X 0 0 0 JULIAN CASTRO BOARD MEMBER 1.00 0.00 X 0 0 0 ANN PAO CHEN BOARD MEMBER 1.00 0.00 X 0 0 0 ANDREW HOINE BOARD MEMBER 1.00 0.00 X 0 0 0 MATTHEW JOHNSON BOARD MEMBER 1.00 0.00 X 0 0 0 GARY E KNELL BOARD MEMBER 1.00 0.00 X 0 0 0 MANNY MACEDA BOARD MEMBER 1.00 0.00 X 0 0 0 GENE T SYKES BOARD MEMBER 1.00 0.00 X 0 0 0 AMY ERRETT BOARD MEMBER 1.00 0.00 X 0 0 0 APRIL MCCLAIN-DELANEY BOARD MEMBER 1.00 0.00 X 0 0 0 MICHAEL D MCCURRY BOARD MEMBER 1.00 0.00 X 0 0 0 DIANA L NELSON BOARD MEMBER 1.00 0.00 X 0 0 0 NICOLE TAYLOR BOARD MEMBER 1.00 0.00 X 0 0 0 MICHAEL TUBBS BOARD MEMBER 1.00 0.00 X 0 0 0 ROBERT L MILLER BOARD MEMBER 1.00 0.00 X 0 0 0 WILLIAM S PRICE III BOARD MEMBER 1.00 0.00 X 0 0 0 LUCINDA LEE KATZ BOARD MEMBER 1.00 0.00 X 0 0 0 WILLIAM E MCGLASHAN JR BOARD MEMBER 1.00 0.00 X 0 0 0 DEBORAH TATE TAYLOR BOARD MEMBER (THRU 11/11/16) 1.00 0.00 X 0 0 0 MARTHA L KARSH BOARD MEMBER (THRU 11/11/16) 1.00 0.00 X 0 0 0 JAMES P STEYER CEO 40.00 1.00 X X 448868 0 34477 AMY GUGGENHEIM SHENKAN PRESIDENT/COO 40.00 0.00 X 371953 0 34477 DAVID KUIZENGA CHIEF FINANCIAL OFFICER 40.00 1.00 X 177416 0 13860 LINDA BURCH CHIEF EDUCATION & STRATEGY OFFICER 40.00 0.00 X 245993 0 44849 MICHAEL LORION EDUCATION VP AND GM (THRU 10/21/16) 40.00 0.00 X 186814 0 26201 OMAR KHAN CHIEF PRODUCT & TECHNOLOGY OFFICER 40.00 0.00 X 205536 0 10337 JAMES BRIAN CARROLL VP FINANCE & ADMINISTRATION 40.00 0.00 X 166244 0 29825 ELLEN PACK GM, CONSUMER & VP MARKETING 40.00 0.00 X 198913 0 26907 DANNY WEISS CO-DIRECTOR/VP NATIONAL POLICY, CSKA 40.00 3.00 X 196743 0 10304 OLIVIA MORGAN VP COMMUNICATIONS 40.00 0.00 X 163647 0 7824 JILL MURPHY VP EDITORIAL AND CHIEF 40.00 0.00 X 147019 0 24709 BROOKS ALLEN VP POLICY 40.00 0.00 X 144853 0 32066 CRAIG CHESLOG CO DIRECTOR/VP CA POLICY, CSKA 40.00 3.00 X 144696 0 29199 DIANNE JONES LOWREY SENIOR DIRECTOR, MARKETING 40.00 0.00 X 142039 0 27485 2940734 0 352520 46 0 1 0 ZEBRA NYC 81 PONDFIELD ROAD SUITE D338 BRONXVILLE NY 10708 MEDIA PRODUCTION 196277 CLOUD FOR GOOD PO BOX 1844 DEPT C-31 MEMPHIS TN 38101 STORAGE SERVICE 167130 NICK VASILOPOULOS 78 RAFAEL DRIVE SAN RAFAEL CA 94901 IT CONSULTANT 157150 MEDIA CAUSES PO BOX 190432 SAN FRANCISCO CA 94119 MARKETING 142000 LISA COHEN 855 3RD STREET SANTA MONICA CA 94103 CONSULTANT 110000 5 X 1098183 60732 9485562 846888 10644477 CONTENT LICENSING 519100 6198520 6198520 EDUCATION LICENSING 519100 1733111 1733111 MEMBERSHIP DUES 519100 166500 166500 PARENT & TEACHER TRAINING 519100 18900 18900 8117031 41403 41403 1832285 1826893 5392 5392 5392 112385 1098183 338535 -226150 -226150 MISCELLANEOUS INCOME 900099 455 455 455 18582608 8117486 0 -179355 X 35000 35000 2545104 2140204 181571 223329 10477965 8625677 902094 950194 359290 291794 32456 35040 1593158 1293871 143915 155372 946297 768528 85482 92287 23371 20177 1536 1658 76800 66302 5449 5049 2334614 2122382 34630 177602 287100 286274 826 255846 185867 12441 57538 367994 300846 36611 30537 649475 496977 67795 84703 757289 645921 20623 90745 73358 60653 6111 6594 33382 27492 2901 2989 WEBSITE DESIGN/DEV'T/OT 356783 356783 STAFF DEV'T/RECRUITMENT 237396 184781 25451 27164 RESEARCH 195106 195106 FURNITURE/EQUIP/MAINT. 141419 115612 13730 12077 424263 245127 14836 164300 22171010 18465374 1587632 2118004 1202857 2335807 5791330 4367304 11270886 7892494 243701 453704 203623 431367 818367 508370 14650 309997 35250 26250 9936 12891 18772233 15829814 1036563 975262 583308 1275047 4984 17949 1624855 2268258 X 2665838 2497773 14481540 11063783 17147378 13561556 18772233 15829814 -3588402 2580 0 X 0 1 X 1 0 X 10349751 10904539 17082732 13055089 10644477 62036588 10349751 10904539 17082732 13055089 10644477 62036588 23345021 38691567 90676 77919 55796 50710 41403 316504 41819 90453 59875 106890 112385 411422 62764514 31484877 0.61650 0.59200 X SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: MISCELLANEOUS INCOME - 2012 AMOUNT: $ 2,079. 2013 AMOUNT: $ 23,383. FUNDRAISING EVENTS - 2012 AMOUNT: $ 39,740. 2013 AMOUNT: $ 67,070. 2014 AMOUNT: $ 59,875. 2015 AMOUNT: $ 106,890. 2016 AMOUNT: $ 112,385. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 22171010 22171010 1000000 250000 0 0 946137 1000000 1000000 2946137 4419206 12055 252816 264871 236534 250000 250000 736534 1104801 64896 64896 8729 8729 0 771776 461779 309997 37862 37862 0 309997 DEFERRED RENT 17949 17949 X 19116752 2580 531564 534144 18582608 0 18582608 22702574 531564 531564 22171010 0 22171010 PART X, LINE 2: COMMON SENSE IS A TAX-EXEMPT ORGANIZATION UNDER THE INTERNAL REVENUE CODE, SECTION 501(C)(3) AND RELATED CALIFORNIA CODE SECTIONS. ACCORDINGLY, NO PROVISION FOR INCOME TAXES HAS BEEN REFLECTED IN THESE FINANCIAL STATEMENTS. COMMON SENSE FOLLOWS THE GUIDELINES OF THE FINANCIAL ACCOUNTING STANDARDS BOARD (FASB) ASC TOPIC 740 FOR ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES. AS OF DECEMBER 31, 2016, MANAGEMENT EVALUATED COMMON SENSE'S TAX POSITIONS AND CONCLUDED THAT COMMON SENSE HAD MAINTAINED ITS TAX EXEMPT STATUS AND HAS TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS. THEREFORE, NO PROVISION OR LIABILITY FOR INCOME TAXES HAS BEEN INCLUDED IN THE FINANCIAL STATEMENTS. 1 EAST ASIA AND THE PACIFIC 0 0 GRANTMAKING 35000 0 0 0 0 0 0 35000 0 35000 EAST ASIA AND THE PACIFIC EVALUATE CURRICULUM AND DIGITAL PASSPORT WITH AUSTRALIAN AND NEW ZEALAND EDUCATIONAL STANDARDS. 35000 WIRE 0 0 1 1 0 0 0 0 0 PART I, LINE 2: COMMON SENSE MEDIA SENT THE VICE PRESIDENT OF PROGRAMS TO MONITOR AND REVIEW THE GRANTS ON SITE. CSAS 751965 707115 44850 40077 100802 9539 42248 BAY AREA LUNCHEON 238977 214242 24735 41427 3976 2 219626 176826 42800 1000 55982 43484 1210568 1098183 112385 41077 198211 9539 89708 338535 -226150 X 1 1 X X X 0 0 0 0 0 0 0 0 0 JAMES P STEYER CEO 324394 0 120000 0 4474 0 7950 0 26527 0 483345 0 0 0 AMY GUGGENHEIM SHENKAN PRESIDENT/COO 359706 0 10000 0 2247 0 7950 0 26527 0 406430 0 0 0 DAVID KUIZENGA CHIEF FINANCIAL OFFICER 177416 0 0 0 0 0 5322 0 8538 0 191276 0 0 0 LINDA BURCH CHIEF EDUCATION & STRATEGY OFFICER 245993 0 0 0 0 0 7380 0 37469 0 290842 0 0 0 MICHAEL LORION EDUCATION VP AND GM (THRU 10/21/16) 162259 0 0 0 24555 0 5400 0 20801 0 213015 0 0 0 OMAR KHAN CHIEF PRODUCT & TECHNOLOGY OFFICER 205536 0 0 0 0 0 6166 0 4171 0 215873 0 0 0 JAMES BRIAN CARROLL VP FINANCE & ADMINISTRATION 166244 0 0 0 0 0 4987 0 24838 0 196069 0 0 0 ELLEN PACK GM, CONSUMER & VP MARKETING 198913 0 0 0 0 0 5967 0 20940 0 225820 0 0 0 DANNY WEISS CO-DIRECTOR/VP NATIONAL POLICY, CSKA 196743 0 0 0 0 0 5902 0 4402 0 207047 0 0 0 OLIVIA MORGAN VP COMMUNICATIONS 163647 0 0 0 0 0 4909 0 2915 0 171471 0 0 0 JILL MURPHY VP EDITORIAL AND CHIEF 145331 0 0 0 1688 0 4411 0 20298 0 171728 0 0 0 BROOKS ALLEN VP POLICY 144853 0 0 0 0 0 4346 0 27720 0 176919 0 0 0 CRAIG CHESLOG CO DIRECTOR/VP CA POLICY, CSKA 144696 0 0 0 0 0 4341 0 24858 0 173895 0 0 0 DIANNE JONES LOWREY SENIOR DIRECTOR, MARKETING 142039 0 0 0 0 0 4261 0 23224 0 169524 0 0 0 PART I, LINE 1A ALL EMPLOYEES ARE ELIGIBLE FOR UP TO $240 REIMBURSEMENTS FOR GYM MEMBERSHIPS. THIS ADDITIONAL COMPENSATION IS TAXED. DWIGHT KNELL FAMILY MEMBER OF GARY E. KNELL, DIRECTOR 41244 DWIGHT KNELL IS THE SON OF GARY E. KNELL, A MEMBER OF THE COMMON SENSE MEDIA BOARD OF DIRECTORS. DWIGHT KNELL IS EMPLOYED BY COMMON SENSE MEDIA AS ITS CHIEF OF STAFF. 0 X 7 846888 FMV 0 0 1 0 PART I, COLUMN (B): THE NUMBER REPRESENTS THE TOTAL NUMBER OF CONTRIBUTIONS, NOT THE TOTAL NUMBER OF ITEMS CONTRIBUTED. FORM 990, PART VI, SECTION B, LINE 11B THE DRAFT FORM 990 IS FIRST REVIEWED BY THE VICE PRESIDENT OF FINANCE AND ADMINISTRATION AND CHIEF FINANCIAL OFFICER. THE DRAFT IS THEN REVIEWED BY THE CEO AND PRESIDENT/COO. THE RETURN IS THEN FORWARDED TO THE ENTIRE BOARD OF DIRECTORS FOR REVIEW, COMMENTS, FINAL CHANGES, AND APPROVAL BEFORE FILING. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS AND CHIEF OFFICERS ARE COVERED AND ARE EXPECTED TO SELF-DISCLOSE CONFLICTS ANNUALLY. CONFLICTS ARE DETERMINED AND REVIEWED BY THE COMMITTEE OR BOARD AT WHICH THE DISCLOSURE IS MADE. PERSONS WITH CONFLICTS MAY PRESENT THEIR POSITION BUT MAY NOT PARTICIPATE OR BE PRESENT DURING ANY DISCUSSION OR VOTE. FORM 990, PART VI, SECTION B, LINE 15 THE COMPENSATION FOR THE CEO, PRESIDENT/COO, CFO AND THE CSO ARE REVIEWED BY THE EXECUTIVE/COMPENSATION COMMITTEE. COMPENSATION STUDIES/SURVEYS AND SALARIES PAID TO PERSONS PERFORMING LIKE SERVICES FOR LIKE ORGANIZATIONS, UNDER LIKE CIRCUMSTANCES ARE UTILIZED TO PROVIDE A BENCHMARK FOR THE LEVELS OF COMPENSATION AT COMMON SENSE MEDIA. FORM 990, PART VI, SECTION C, LINE 19 COMMON SENSE MEDIA MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST FOR THE SAME PERIOD OF TIME SET FORTH IN SEC. 6104(D). FORM 990, PART VIII, LINE 1G: COMMON SENSE RECORDS PLEDGES AS REVENUE IN THE YEAR THE PLEDGE IS RECEIVED. WHEN A NONCASH PLEDGE SPANS OVER ONE YEAR, THE FULL PLEDGE IS REPORTED AS NONCASH CONTRIBUTIONS ON FORM 990 AND SCHEDULE B. ANY ACTUAL SHARES RECEIVED FOR THE REVENUE IN THE YEAR THE PLEDGE IS RECEIVED IS DESCRIBED ON SCHEDULE B, PART II, COLUMN (B). FORM 990, PART IX, LINE 11G EDITORIAL RATINGS: PROGRAM SERVICE EXPENSES 303,803. MANAGEMENT AND GENERAL EXPENSES 4,957. FUNDRAISING EXPENSES 25,422. TOTAL EXPENSES 334,182. PRODUCT & WEB DEVELOPMENT: PROGRAM SERVICE EXPENSES 532,158. MANAGEMENT AND GENERAL EXPENSES 8,683. FUNDRAISING EXPENSES 44,531. TOTAL EXPENSES 585,372. MARKETING AND PARTNERSHIP: PROGRAM SERVICE EXPENSES 226,875. MANAGEMENT AND GENERAL EXPENSES 3,702. FUNDRAISING EXPENSES 18,985. TOTAL EXPENSES 249,562. EDUCATION: PROGRAM SERVICE EXPENSES 183,964. MANAGEMENT AND GENERAL EXPENSES 3,002. FUNDRAISING EXPENSES 15,394. TOTAL EXPENSES 202,360. RESEARCH: PROGRAM SERVICE EXPENSES 55,464. MANAGEMENT AND GENERAL EXPENSES 905. FUNDRAISING EXPENSES 4,641. TOTAL EXPENSES 61,010. COMMUNICATION: PROGRAM SERVICE EXPENSES 627,178. MANAGEMENT AND GENERAL EXPENSES 10,233. FUNDRAISING EXPENSES 52,483. TOTAL EXPENSES 689,894. OTHER PROFESSIONAL FEES: PROGRAM SERVICE EXPENSES 192,940. MANAGEMENT AND GENERAL EXPENSES 3,148. FUNDRAISING EXPENSES 16,146. TOTAL EXPENSES 212,234. COMMON SENSE KIDS ACTION FUND 650 TOWNSEND STREET STE 435 SAN FRANCISCO CA 94103 464663674 ADVOCATING FOR WELFARE, HEALTH, EDUCATION AND WELL-BEING FOR YOUTH CA 501(C)(4) COMMON SENSE MEDIA 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 0 COMMON SENSE KIDS ACTION FUND O 87516 FMV