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      <GrossSalesOfInventoryAmt>0</GrossSalesOfInventoryAmt>
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      <BenefitsToMembersGrp>
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      <CompCurrentOfcrDirectorsGrp>
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      <FeesForServicesLegalGrp>
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      <FeesForServicesAccountingGrp>
        <TotalAmt>18000</TotalAmt>
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      <FeesForServicesLobbyingGrp>
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      <InformationTechnologyGrp>
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      <TravelGrp>
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      <FSAuditedInd>true</FSAuditedInd>
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      <AuditCommitteeInd>true</AuditCommitteeInd>
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    <IRS990ScheduleB documentId="IRS990ScheduleB">
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        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
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    </IRS990ScheduleB>
    <IRS990ScheduleC documentId="IRS990ScheduleC">
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      <TotalDirectLobbyingGrp />
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      <TotalExemptPurposeExpendGrp />
      <LobbyingNontaxableAmountGrp />
      <GrassrootsNontaxableGrp />
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      <TotLbbyExpendMnsLbbyngNonTxGrp />
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    <IRS990ScheduleD documentId="IRS990ScheduleD">
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      <HeldWorksArtGrp />
      <CYMinus3YrEndwmtFundGrp />
      <CYMinus4YrEndwmtFundGrp />
      <LandGrp />
      <BuildingsGrp />
      <LeaseholdImprovementsGrp />
      <EquipmentGrp />
      <OtherLandBuildingsGrp />
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        <Desc>ADVERTISING BUREAU</Desc>
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      </OtherAssetsOrgGrp>
      <OtherAssetsOrgGrp>
        <Desc>DUE FROM TAG</Desc>
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      <FederalIncomeTaxLiabilityAmt>0</FederalIncomeTaxLiabilityAmt>
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        <Desc>DUE TO INTERACTIVE ADVERTISING</Desc>
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    </IRS990ScheduleD>
    <IRS990ScheduleJ documentId="IRS990ScheduleJ">
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        <NontaxableBenefitsRltdOrgsAmt>45358</NontaxableBenefitsRltdOrgsAmt>
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      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>DAVID DOTY</PersonNm>
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        <DeferredCompRltdOrgsAmt>13250</DeferredCompRltdOrgsAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>SCOTT CUNNINGHAM</PersonNm>
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        <BonusFilingOrganizationAmount>97500</BonusFilingOrganizationAmount>
        <DeferredCompensationFlngOrgAmt>9000</DeferredCompensationFlngOrgAmt>
        <NontaxableBenefitsFilingOrgAmt>1087</NontaxableBenefitsFilingOrgAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>randall rothenberg</PersonNm>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>melissa gallo</PersonNm>
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      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>brendan riordan-butterworth</PersonNm>
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        <BonusFilingOrganizationAmount>15000</BonusFilingOrganizationAmount>
        <DeferredCompensationFlngOrgAmt>9438</DeferredCompensationFlngOrgAmt>
        <NontaxableBenefitsFilingOrgAmt>27923</NontaxableBenefitsFilingOrgAmt>
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      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>mayank mishra</PersonNm>
        <TitleTxt>engineer</TitleTxt>
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        <BonusFilingOrganizationAmount>10702</BonusFilingOrganizationAmount>
        <DeferredCompensationFlngOrgAmt>10193</DeferredCompensationFlngOrgAmt>
        <NontaxableBenefitsFilingOrgAmt>13083</NontaxableBenefitsFilingOrgAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>yashica wilson</PersonNm>
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        <DeferredCompensationFlngOrgAmt>5973</DeferredCompensationFlngOrgAmt>
        <NontaxableBenefitsFilingOrgAmt>10141</NontaxableBenefitsFilingOrgAmt>
        <TotalCompensationFilingOrgAmt>153750</TotalCompensationFilingOrgAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>amit sheety</PersonNm>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>alanna gombert</PersonNm>
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        <BonusFilingOrganizationAmount>75000</BonusFilingOrganizationAmount>
        <DeferredCompensationFlngOrgAmt>7216</DeferredCompensationFlngOrgAmt>
        <NontaxableBenefitsFilingOrgAmt>22794</NontaxableBenefitsFilingOrgAmt>
        <TotalCompensationFilingOrgAmt>323490</TotalCompensationFilingOrgAmt>
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    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="IRS990ScheduleO">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I - LINE 5</FormAndLineReferenceDesc>
        <ExplanationTxt>IAB TECHNOLOGY LABORATORY, INC. ("TECHLAB") has affiliation agreements with TechLab to provide, among other things, office space, certain professional services, staffing, office services and other administrative support in exchange for monetary compensation as defined in the agreements. The agreements are automatically renewable each year unless written notice is provided by either party. PART III - LINE 1 IAB TECHNOLOGY LABORATORY, INC. IS A RESEARCH AND DEVELOPMENT CONSORTIUM. ITS MISSION IS TO PRODUCE AND HELP COMPANIES IMPLEMENT GLOBAL INDUSTRY TECHNICAL STANDARDS AND SOLUTIONS FOR THE DIGITAL MEDIA AND ADVERTISING INDUSTRIES. THE GOAL OF THE TECHLAB IS TO REDUCE FRICTION ASSOCIATED WITH THE DIGITAL ADVERTISING AND MARKETING SUPPLY CHAIN WHILE CONTRIBUTING TO THE SAFE GROWTH OF THE INDUSTRY. PART III - LINE 4A IAB Tech Lab produces specifications and protocals (standards), develops tools and cose samples/libraries (software), and provides corresponding compliance programs and events (services), with the goals of building a trustworthy and effective digital advertisng supply chain, facilitating growth though strategic channels, informing and enabling better ad experiences, and simplifying and standardizing measurement. Additionally, the IAB Tech Lab collaborates with the Digital Advertising Alliance in the creation of programs in digital video and mobile to strengthen consumer privacy options, works with the Trustworthy Accountability Group to advance tools and protocols, and develop an IAB Standards Certification program to facilitate interpretation of technical products.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART VI, SECTION A. - QUESTION 6</FormAndLineReferenceDesc>
        <ExplanationTxt>TECHLAB HAS BEEN FORMED AS A MEMBERSHIP CORPORATION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART VI, SECTION B. - QUESTION 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE 990 WAS REVIEWED BY THE vice president of FINANCE AND operations PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART VI, SECTION C. - QUESTION 19</FormAndLineReferenceDesc>
        <ExplanationTxt>TECHLAB DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="IRS990ScheduleR">
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          <BusinessNameLine1Txt>INTERACTIVE ADVERTISING BUREAU</BusinessNameLine1Txt>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1Txt>116 EAST 27TH STREET 7TH FL</AddressLine1Txt>
          <CityNm>NEW YORK</CityNm>
          <StateAbbreviationCd>NY</StateAbbreviationCd>
          <ZIPCd>10016</ZIPCd>
        </USAddress>
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        <LegalDomicileStateCd>DE</LegalDomicileStateCd>
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      <GiftGrntCapContriFromOthOrgInd>true</GiftGrntCapContriFromOthOrgInd>
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      <AssetPurchaseFromOtherOrgInd>false</AssetPurchaseFromOtherOrgInd>
      <AssetExchangeInd>false</AssetExchangeInd>
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      <RentalOfFcltsFromOthOrgInd>false</RentalOfFcltsFromOthOrgInd>
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      <PerformOfServicesByOtherOrgInd>false</PerformOfServicesByOtherOrgInd>
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      <PaidEmployeesSharingInd>true</PaidEmployeesSharingInd>
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      <ReimbursementPaidByOtherOrgInd>false</ReimbursementPaidByOtherOrgInd>
      <TransferToOtherOrgInd>false</TransferToOtherOrgInd>
      <TransferFromOtherOrgInd>false</TransferFromOtherOrgInd>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1Txt>INTERACTIVE ADVERTISING BUREAU</BusinessNameLine1Txt>
        </OtherOrganizationName>
        <TransactionTypeTxt>c</TransactionTypeTxt>
        <InvolvedAmt>1888402</InvolvedAmt>
        <MethodOfAmountDeterminationTxt>FMV</MethodOfAmountDeterminationTxt>
      </TransactionsRelatedOrgGrp>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1Txt>INTERACTIVE ADVERTISING BUREAU</BusinessNameLine1Txt>
        </OtherOrganizationName>
        <TransactionTypeTxt>N,O,P</TransactionTypeTxt>
        <InvolvedAmt>987844</InvolvedAmt>
        <MethodOfAmountDeterminationTxt>FMV</MethodOfAmountDeterminationTxt>
      </TransactionsRelatedOrgGrp>
    </IRS990ScheduleR>
  </ReturnData>
</Return>