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      <InvestmentIncomeGrp>
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        <ExclusionAmt>84225</ExclusionAmt>
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      <GrossSalesOfInventoryAmt>5411956</GrossSalesOfInventoryAmt>
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      <NetIncomeOrLossGrp>
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        <Desc>Other income</Desc>
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      <GrantsToDomesticOrgsGrp>
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      <OtherEmployeeBenefitsGrp>
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      <PayrollTaxesGrp>
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      <FeesForServicesAccountingGrp>
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      <FeesForSrvcInvstMgmntFeesGrp>
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        <ManagementAndGeneralAmt>74536</ManagementAndGeneralAmt>
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      <OfficeExpensesGrp>
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      <InformationTechnologyGrp>
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        <ProgramServicesAmt>32830</ProgramServicesAmt>
        <ManagementAndGeneralAmt>15633</ManagementAndGeneralAmt>
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      <RoyaltiesGrp>
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        <ProgramServicesAmt>1011641</ProgramServicesAmt>
        <ManagementAndGeneralAmt>481723</ManagementAndGeneralAmt>
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        <ManagementAndGeneralAmt>43415</ManagementAndGeneralAmt>
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      <TravelGrp>
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        <ProgramServicesAmt>22392</ProgramServicesAmt>
        <ManagementAndGeneralAmt>10663</ManagementAndGeneralAmt>
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      <ConferencesMeetingsGrp>
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        <ManagementAndGeneralAmt>4732</ManagementAndGeneralAmt>
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      <OtherExpensesGrp>
        <Desc>other expenses</Desc>
        <TotalAmt>53807</TotalAmt>
        <ProgramServicesAmt>32902</ProgramServicesAmt>
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      <TotalFunctionalExpensesGrp>
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        <ProgramServicesAmt>2841342</ProgramServicesAmt>
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        <EOYAmt>1264645</EOYAmt>
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        <EOYAmt>2041731</EOYAmt>
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      <PrepaidExpensesDefrdChargesGrp>
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        <EOYAmt>323890</EOYAmt>
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      <LandBldgEquipCostOrOtherBssAmt>430106</LandBldgEquipCostOrOtherBssAmt>
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      <InvestmentsPubTradedSecGrp>
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      <AccountsPayableAccrExpnssGrp>
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      <DeferredRevenueGrp>
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        <EOYAmt>392202</EOYAmt>
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        <EOYAmt>924927</EOYAmt>
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      <TotalLiabilitiesGrp>
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        <EOYAmt>1776870</EOYAmt>
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      <OrganizationFollowsSFAS117Ind>X</OrganizationFollowsSFAS117Ind>
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        <EOYAmt>5042159</EOYAmt>
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      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>5413320</BOYAmt>
        <EOYAmt>5042159</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>6837897</BOYAmt>
        <EOYAmt>6819029</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>39520</ReconcilationRevenueExpnssAmt>
      <NetUnrlzdGainsLossesInvstAmt>-35324</NetUnrlzdGainsLossesInvstAmt>
      <PriorPeriodAdjustmentsAmt>-375357</PriorPeriodAdjustmentsAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>1</FSAuditedInd>
      <FSAuditedBasisGrp>
        <SeparateBasisFinclStmtInd>X</SeparateBasisFinclStmtInd>
      </FSAuditedBasisGrp>
      <AuditCommitteeInd>1</AuditCommitteeInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleA documentId="RetDoc1039100001">
      <PubliclySupportedOrg509a2Ind>X</PubliclySupportedOrg509a2Ind>
      <GiftsGrantsContrisRcvd509Grp>
        <CurrentTaxYearMinus4YearsAmt>1973</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>7973</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>10000</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>17000</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>4000</CurrentTaxYearAmt>
        <TotalAmt>40946</TotalAmt>
      </GiftsGrantsContrisRcvd509Grp>
      <GrossReceiptsAdmissionsGrp>
        <CurrentTaxYearMinus4YearsAmt>5806932</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>6410539</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>5814780</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>5645622</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>5411956</CurrentTaxYearAmt>
        <TotalAmt>29089829</TotalAmt>
      </GrossReceiptsAdmissionsGrp>
      <Total509Grp>
        <CurrentTaxYearMinus4YearsAmt>5808905</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>6418512</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>5824780</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>5662622</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>5415956</CurrentTaxYearAmt>
        <TotalAmt>29130775</TotalAmt>
      </Total509Grp>
      <AmountsRcvdDsqlfyPersonGrp>
        <TotalAmt>0</TotalAmt>
      </AmountsRcvdDsqlfyPersonGrp>
      <SubstantialContributorsAmtGrp>
        <TotalAmt>0</TotalAmt>
      </SubstantialContributorsAmtGrp>
      <SubstAndDsqlfyPrsnsTotGrp>
        <TotalAmt>0</TotalAmt>
      </SubstAndDsqlfyPrsnsTotGrp>
      <PublicSupportTotal509Amt>29130775</PublicSupportTotal509Amt>
      <GrossInvestmentIncome509Grp>
        <CurrentTaxYearMinus4YearsAmt>81679</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>78201</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>60630</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>85429</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>84225</CurrentTaxYearAmt>
        <TotalAmt>390164</TotalAmt>
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      <InvestmentIncomeAndUBTIGrp>
        <CurrentTaxYearMinus4YearsAmt>81679</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>78201</CurrentTaxYearMinus3YearsAmt>
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        <CurrentTaxYearMinus1YearAmt>85429</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>84225</CurrentTaxYearAmt>
        <TotalAmt>390164</TotalAmt>
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        <CurrentTaxYearMinus4YearsAmt>5800</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>5300</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>-2663</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>358</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>9</CurrentTaxYearAmt>
        <TotalAmt>8804</TotalAmt>
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      <TotalSupportCalendarYearGrp>
        <CurrentTaxYearMinus4YearsAmt>5896384</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>6502013</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>5882747</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>5748409</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>5500190</CurrentTaxYearAmt>
        <TotalAmt>29529743</TotalAmt>
      </TotalSupportCalendarYearGrp>
      <PublicSupportCY509Pct>0.98650</PublicSupportCY509Pct>
      <PublicSupportPY509Pct>0.34990</PublicSupportPY509Pct>
      <InvestmentIncomeCYPct>0.01320</InvestmentIncomeCYPct>
      <InvestmentIncomePYPct>0.01340</InvestmentIncomePYPct>
      <ThirtyThrPctSuprtTestsCY509Ind>X</ThirtyThrPctSuprtTestsCY509Ind>
    </IRS990ScheduleA>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <EquipmentGrp>
        <OtherCostOrOtherBasisAmt>217650</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>189771</DepreciationAmt>
        <BookValueAmt>27879</BookValueAmt>
      </EquipmentGrp>
      <OtherLandBuildingsGrp>
        <OtherCostOrOtherBasisAmt>212456</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>145612</DepreciationAmt>
        <BookValueAmt>66844</BookValueAmt>
      </OtherLandBuildingsGrp>
      <TotalBookValueLandBuildingsAmt>94723</TotalBookValueLandBuildingsAmt>
      <OtherLiabilitiesOrgGrp>
        <Desc>Deferred rent</Desc>
        <Amt>3906</Amt>
      </OtherLiabilitiesOrgGrp>
      <OtherLiabilitiesOrgGrp>
        <Desc>Royalties payable</Desc>
        <Amt>921021</Amt>
      </OtherLiabilitiesOrgGrp>
      <TotalLiabilityAmt>924927</TotalLiabilityAmt>
      <FootnoteTextInd>X</FootnoteTextInd>
      <TotalRevEtcAuditedFinclStmtAmt>5464866</TotalRevEtcAuditedFinclStmtAmt>
      <NetUnrealizedGainsInvstAmt>-35324</NetUnrealizedGainsInvstAmt>
      <RevenueNotReportedAmt>-35324</RevenueNotReportedAmt>
      <RevenueSubtotalAmt>5500190</RevenueSubtotalAmt>
      <OtherRevenuesNotIncludedAmt>-1266339</OtherRevenuesNotIncludedAmt>
      <RevenueNotReportedFinclStmtAmt>-1266339</RevenueNotReportedFinclStmtAmt>
      <TotalRevenuePerForm990Amt>4233851</TotalRevenuePerForm990Amt>
      <TotExpnsEtcAuditedFinclStmtAmt>5460670</TotExpnsEtcAuditedFinclStmtAmt>
      <OtherExpensesIncludedAmt>1266339</OtherExpensesIncludedAmt>
      <ExpensesNotReportedAmt>1266339</ExpensesNotReportedAmt>
      <ExpensesSubtotalAmt>4194331</ExpensesSubtotalAmt>
      <ExpensesNotRptFinclStmtAmt>0</ExpensesNotRptFinclStmtAmt>
      <TotalExpensesPerForm990Amt>4194331</TotalExpensesPerForm990Amt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part X, Line 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>The Organization has analyzed tax positions taken for filings with the Internal Revenue Service and all state jurisdictions where it operates. The Organization believes that income tax filing positions will be sustained upon examination and does not anticipate any adjustments that would result in a material adverse affect on the Organization's financial position, results of operations and cash flows. Accordingly, the Organization has not recorded any reserves or related accruals for interest and penalties for uncertain income tax positions at December 31, 2016.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part XI, Line 4b - Other Adjustments:</FormAndLineReferenceDesc>
        <ExplanationTxt>Cost of Goods Sold -1,266,339.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part XII, Line 2d - Other Adjustments:</FormAndLineReferenceDesc>
        <ExplanationTxt>Cost of Goods Sold 1,266,339.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleD>
    <IRS990ScheduleI documentId="RetDoc1041900001">
      <GrantRecordsMaintainedInd>1</GrantRecordsMaintainedInd>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1Txt>The Fruit Tree Planting Foundation</BusinessNameLine1Txt>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1Txt>PO Box 81881</AddressLine1Txt>
          <CityNm>Pittsburgh</CityNm>
          <StateAbbreviationCd>PA</StateAbbreviationCd>
          <ZIPCd>15217</ZIPCd>
        </USAddress>
        <RecipientEIN>753020477</RecipientEIN>
        <IRCSectionDesc>501(c)(3)</IRCSectionDesc>
        <CashGrantAmt>3000</CashGrantAmt>
        <PurposeOfGrantTxt>Sponsorship</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1Txt>Collective Heritage Bioneers</BusinessNameLine1Txt>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1Txt>1607 Paseo de Peralta 3</AddressLine1Txt>
          <CityNm>Santa Fe</CityNm>
          <StateAbbreviationCd>NM</StateAbbreviationCd>
          <ZIPCd>87501</ZIPCd>
        </USAddress>
        <RecipientEIN>850432731</RecipientEIN>
        <IRCSectionDesc>501(c)(3)</IRCSectionDesc>
        <CashGrantAmt>5000</CashGrantAmt>
        <PurposeOfGrantTxt>Sponsorship</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1Txt>Science and Nonduality</BusinessNameLine1Txt>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1Txt>1251 Gold Ridge Road</AddressLine1Txt>
          <CityNm>Sebastopol</CityNm>
          <StateAbbreviationCd>CA</StateAbbreviationCd>
          <ZIPCd>95472</ZIPCd>
        </USAddress>
        <RecipientEIN>463354584</RecipientEIN>
        <IRCSectionDesc>501(c)(3)</IRCSectionDesc>
        <CashGrantAmt>3000</CashGrantAmt>
        <PurposeOfGrantTxt>Sponsorship</PurposeOfGrantTxt>
      </RecipientTable>
      <Total501c3OrgCnt>3</Total501c3OrgCnt>
    </IRS990ScheduleI>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section A, line 2</FormAndLineReferenceDesc>
        <ExplanationTxt>RICHARD GROSSINGER, FOUNDING PUBLISHER, AND LINDY HOUGH, BOARD MEMBER, ARE A MARRIED COUPLE. LINDY HOUGH WAS THE FORMER EXECUTIVE EDITOR AND RETIRED IN JUNE, 2010.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, line 11b</FormAndLineReferenceDesc>
        <ExplanationTxt>ONCE THE TAX RETURN HAS BEEN COMPLETED, COPIES OF THE TAX RETURN WILL BE DISTRIBUTED TO THE BOARD AND THE FINANCE COMMITTEE (ALEXA HOUSER AND TOM SOUTHERN) FOR REVIEW BEFORE FINALIZATION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, line 12c</FormAndLineReferenceDesc>
        <ExplanationTxt>Directors and key employees annually sign a statement that affirms that they have read the Organization's policy, they understand it, and agree to comply with it.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, line 15</FormAndLineReferenceDesc>
        <ExplanationTxt>Using survey data for regional non-profits and national think tanks, the Compensation Committee, comprised of independent board members, review and approve the compensation for the Organization's President and provides contemporaneous substantiation of their decision.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section C, line 19</FormAndLineReferenceDesc>
        <ExplanationTxt>NORTH ATLANTIC BOOKS PROVIDES ITS DOCUMENTS, POLICIES AND STATEMENTS EITHER ONLINE, VIA GUIDESTAR, OR UPON REQUEST TO THOSE INDIVIDUALS AND ORGANIZATIONS THAT NEED TO SEE THE STATE OF ITS OPERATION. THOSE DOCUMENTS THAT ARE NOT AVAILABLE ONLINE, ARE DELIVERED VIA EMAIL (FINANCIALS) AND MOST OTHER DOCUMENTS ARE FAXED OR MAILED TO THOSE GROUPS.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>