2017-08-04T12:54:51-05:00 2017-03-31 582676261 Rogers & Company PLLC 8300 Boone Boulevard Suite 600 Vienna VA 22182 990 2016-04-01 541915490 Recreational Boating and Fishing Foundation RECR 7035190013 500 Montgomery Street No 300 Alexandria VA 22314 James Hemenway SVP Finance & Admin 7035190013 2017-08-04 1 Nicole M Prince CPA P01315245 7038930300 2017-08-03 72.214.41.82 2017-08-04 13:54:42 ED P 2D324298FD746C31ADD30DDCA594DC54327B1B2A 6C9B1A35775087DBDB8A6D25ECA509C7F6C27838 2016 2021-01-29 14:40:06Z Frank Peterson Jr 500 Montgomery Street No 300 Alexandria VA 22314 12116106 0 X www.rbff.org X 1998 VA To implement an informed, consensus-based national outreach strategy that will increase participation in recreational angling and boating, and thereby increase public awareness and appreciation of the need for protecting, conserving and restoring this nation's aquatic natural resources. 22 22 18 0 750 0 12906871 12106204 0 0 4923 9152 85080 750 12996874 12116106 173659 155243 0 0 2091242 2117540 0 0 0 10585770 9711163 12850671 11983946 146203 132160 5681011 5646561 551411 384801 5129600 5261760 X To implement an informed, consensus-based national outreach strategy that will increase participation in recreational angling and boating, and thereby increase public awareness and appreciation of the need for protecting, conserving and restoring this nation's aquatic natural resources. 0 0 9534411 Consumer Engagement: Take Me Fishing is the brand that carries RBFF's messages and the appeal of boating and fishing to general market consumers. Over the past 12 months, awareness of the brand skyrocketed. Across the Take Me Fishing website and also in ads, PSAs, TV, video, social media and events, the Take Me Fishing brand reached and motivated millions of people to enjoy boating and fishing. With the help of the Take Me Fishing brand, an individual's likelihood to go fishing over the next 24 months increased to 92 percent, and intent to fish from a boat reached 86 percent.The backbone of the brand: TakeMeFishing.org. Redesigned and launched by the outset of FY17, TakeMeFishing.org now features greater optimization for all screen sizes and formats through responsive design, more prominent state information, how-to videos, and an updated resource center for stakeholders including retention/reactivation toolkits. The revamped Places to Fish and Boat Map includes public fishing and boating spots as well as nearby marinas, license vendors and bait shops.Take Me Fishing alliances help RBFF and select third parties leverage each other's brand appeal and reach a greater number of consumers than they could on their own. The Take Me Fishing relationship with Walt Disney World Resort, which includes Take Me Fishing-branded fishing and boating activities, and Disney Media Group, which includes exclusive Take Me Fishing placements on select Disney Media platforms, reaches a shared target market of multicultural families and drives consumers to TakeMeFishing.org. Other FY17 Take Me Fishing partners include the U.S. Fish and Wildlife Service (USFWS), U.S. Forest Service, South Bend Sporting Goods, and Fishing League Worldwide (FLW). These alliances produced more than 1,500 consumer-event uploads to TakeMeFishing.org.National Fishing & Boating Week (NFBW), Free Fishing Days, the launch of the George H.W. Bush Vamos A Pescar Education Fund, and promotions of RBFF's list of Top 100 Family Fishing & Boating Spots in America, along with other Take Me Fishing- and Vamos A Pescar-branded developments generated press coverage reaching 1.74 billion media impressions.In FY17, Vamos A Pescar began partnering with Carlos Correa, 2015 American League Rookie of the Year, to attract Hispanics to fishing. Correa played a leading role in the As Vamos a Pescar campaign, which encouraged Hispanic families to get out on the water and, like him, enjoy fishing. As part of the FY17 campaign, a #VamosAPescar sweepstakes gave consumers who posted photos or videos on social media the chance to win a daily prize of Vamos A Pescar-branded gifts, including gear autographed by Correa. The sweepstakes attracted more than 1,428 entries. 1213575 120200 State Engagement:Many state partners are following Recommendations and Strategic Tools for Effective Angler Recruitment, Retention and Reactivation, a new playbook for assessing and improving current R3 tactics and developing effective new ones. Built upon previous Wildlife Management Institute efforts, the resource was developed in partnership with the Aquatic Resources Education Association with support from the Angler R3 State Agency Working Group.The Annual State Marketing Workshop: Charting the Course for Future Success, held in Atlanta, Georgia, attracted the highest attendance of any State Marketing Workshop to-date. More than 150 attendees, including 11 state agency directors, learned about R3 marketing and customer service, and about state R3 pilot programs. During the Workshop, RBFF provided each state with its own suggested 60 in 60 goal for annual license sales.The year's webinar series also helped grow state partners' marketing capacity. Webinars focused on digital engagement, angler R3 efforts, leveraging RBFF's national media plan, and outreach to the Hispanic community.FY17's annual state marketing programs together yielded unprecedented results. The boat registration reactivation program alone resulted in more than 51,000 boat registrations and generated the highest revenue to date, almost $2.0 million, for the 18 participating state agencies.Successful RBFF-powered pilot programs included a Georgia angler retention program that resulted in more than $92,000 in revenue. The program led to production of the First-Time Buyers Retention Email Campaign Toolkit, available free to all state partners. Georgia also utilized RBFF's Reactivation Toolkit, developed in FY17, to reach lapsed anglers via email. The reactivation program generated more than $171,000.To spur additional innovation, RBFF awarded its second year of State Innovative R3 Program Grants. Grants funded development of a new mobile fishing app in Colorado; efforts to increase high school participation in fishing teams and clubs in Florida; enhancement of Georgia's outdoor map; a fishing promotional campaign in Iowa in collaboration with the state tourism agency; and a program for tracking and engaging anglers at events in Nebraska. 382682 35043 Industry Engagement:Increased participation in boating and fishing is a bulwark against a changing consumer environment. The more boaters and anglers out there, the greater the demand for industry products. In FY17, RBFF's Take Me Fishing-branded R3 activities increased participation. RBFF also instituted initiatives to help industry partners themselves reach and engage new customers.RBFF funded the Recreational Boating Leadership Council's (RBLC) production of actionable R3 training modules, including a video on how to incorporate multicultural messaging in marketing. The video features West Marine's experience in formulating a more inclusive marketing campaign. Another video highlights Freedom Boat Club's efforts to engage Hispanics, using RBFF free materials and guidance to execute it.Nationwide events and engagement. During National Fishing and Boating Week, RBFF teamed with SouthBend and Fishing League Worldwide (FLW) to hold #ReelFun fishing events at more than 1,000 Walmart stores. Public relations outreach related to the fishing events produced 31 million media impressions. SouthBend and FLW's partnership with RBFF is ongoing, and designed to engage event attendees year-round.Another continuing partnership -- with Discover Boating -- remains strong. This year, it resulted in 123,030 consumer referrals from TakeMeFishing.org properties to DiscoverBoating.com.More industry support for the George H.W. Bush Vamos A Pescar Education Fund. The business community's donations to the Fund continued, together furthering programs that foster a love of boating and fishing among Hispanic families. In FY17, The Walt Disney Company added to its previous support of the Education Fund, as did Bass Pro Shops with a donation of $50,000. Cabela's Outdoor Fund generously provided a $75,000 grant. 11130668 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 14 0 1 18 1 0 0 0 0 0 0 0 0 0 0 X 22 22 0 0 0 0 0 1 0 1 1 0 0 1 1 1 1 1 1 1 0 0 VA X X The Foundation 7035190013 500 Montgomery Street Suite 300 Alexandria VA 22314 Jeff Marble Chairman 5.00 X X 0 0 0 Jeff Kinsey Vice Chair 1.00 X X 0 0 0 Lenora Clark Secretary 1.00 X X 0 0 0 Dan Chesky Treasurer 1.00 X X 0 0 0 Ron Regan Director 1.00 X 0 0 0 Dale Barnes Director 1.00 X 0 0 0 David Chanda Director 1.00 X 0 0 0 Cara Finger Director 1.00 X 0 0 0 Jeff Pontius Director 1.00 X 0 0 0 Michael Nussman Director 1.00 X 0 0 0 Ken Hammond Director 1.00 X 0 0 0 Chris Edmonston Director 1.00 X 0 0 0 Dan Forster Director 1.00 X 0 0 0 Roger Fuhrman Director 1.00 X 0 0 0 Kevin Hunt Director 1.00 X 0 0 0 Joe Lewis Director 1.00 X 0 0 0 Maurice Bowen Director 1.00 X 0 0 0 Carl Blackwell Director 1.00 X 0 0 0 Joel Wilkinson Director 1.00 X 0 0 0 Lou Sandoval Director 1.00 X 0 0 0 Craig Bonds Director 1.00 X 0 0 0 Ron Christofferson Director 1.00 X 0 0 0 Barb Gigar Director 1.00 X 0 0 0 Bill Hyatt Director 1.00 X 0 0 0 Ed Mahoney Director 1.00 X 0 0 0 Mac McKeever Director 1.00 X 0 0 0 Catherine Sparks Director 1.00 X 0 0 0 Joey Weller Director 1.00 X 0 0 0 Bruce Rich Director 1.00 X 0 0 0 Frank Peterson President/CEO 40.00 X 271524 0 52226 James Hemenway VP - Finance & Admin 40.00 X 198891 0 45030 Stephanie Hussey Director, State Initiative 40.00 X 114531 0 23009 Maria Knight Director, Digital Strategy & Ops 40.00 X 116082 0 41820 Stephanie Vatalaro Director, Communications 40.00 X 117624 0 41978 818652 0 204063 5 0 1 0 Colle McVoy 88173 Expedite Way Chicago IL 60695 Media, creative development, web design 3800318 Lopez Negrete Communications 3336 Richmond Ave Suite 200 Houston TX 77098 Media, creative development, web design 1961024 Walt Disney World Company PO Box 403337 Atlanta GA 303843337 Media, public relations 1475000 Blast Analytics & Marketing 6020 West Oaks Blvd Suite 260 Rocklin CA 95765 Web/SEO consulting 165750 SourceLink PO Box 6435 Fernandina FL 32035 Database evaluation & data analysis 103253 5 11834315 271889 12106204 9152 9152 Online advertising 900004 750 750 750 12116106 0 750 9152 X 155243 155243 556524 396869 159655 1078042 768687 309355 105894 75514 30380 273811 195463 78348 103269 73251 30018 45944 32826 13118 21102 15077 6025 8696320 8656129 40191 1503 1072 431 91322 72325 18997 13768 9817 3951 190046 135510 54536 194444 134230 60214 159902 146281 13621 42684 30435 12249 12538 8940 3598 Dues & subscriptions 114181 100883 13298 Sponsorships & events 79093 79093 Merchandise 24129 24101 28 Staff development 13646 9730 3916 10541 9192 1349 11983946 11130668 853278 0 200 200 829090 1017083 4634710 4427863 5320 28490 50258 502164 374112 170736 128052 17785 17785 5681011 5646561 242651 132635 308760 252166 551411 384801 X 5129600 5261760 5129600 5261760 5681011 5646561 132160 0 X X 0 1 X 1 1 1 X 12954384 12949082 11409543 12906871 12106204 62326084 12954384 12949082 11409543 12906871 12106204 62326084 62326084 1063 490 4348 8692 9152 23745 62349829 71974 0.99960 0.99970 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 426840 298788 128052 75324 75324 0 128052 Deferred rent 252166 252166 X 12116106 0 12116106 0 12116106 11983946 0 11983946 0 11983946 Part X, Line 2: Management has evaluated the Foundation's tax positions and has concluded that the Foundation has taken no uncertain tax positions that qualify for either recognition or disclosure in the accompanying financial statements. 1 Aquatic Resources Education Association 23 Joe Hogan Lane Lonoke AR 72086 450438164 501(c)(3) 17981 Research for evaluation of aquatic education programs as groundwork for national angler recruitment, retention and reactivation (R3) program. California Department of Fish and Wildlife 1416 Ninth Street Suite 1080 Sacramento CA 95814 941697567 10793 George H.W. Bush Vamos A Pescar Education Fund grants for promoting fishing and boating participation in multicultural communities. Connecticut Department of Energy and Environmental Protection 79 Elm Street Hartford CT 06106 861154163 9250 George H.W. Bush Vamos A Pescar Education Fund grants for promoting fishing and boating participation in multicultural communities. Florida Fish & Wildlife Conservation Commission PO Box 6150 Tallahassee FL 32314 593105845 20000 Development of innovative programs to advance angler recruitment, retention and reactivation (R3). Georgia Wildlife Resources Division 2070 US Hwy 278 SE Social Circle GA 30025 581130945 42000 Development of innovative programs to advance angler recruitment, retention and reactivation (R3). Iowa Department of Natural Resources 1103 Oak Street Guthrie Center IA 50115 426004572 24139 George H.W. Bush Vamos A Pescar Education Fund grants for promoting fishing and boating participation in multicultural communities AND development of innovative programs to advance angler recruitment, retention and reactivation (R3). Nebraska Game & Parks Commission PO Box 30370 Lincoln NE 68503 470491233 17580 Development of innovative programs to advance angler recruitment, retention and reactivation (R3). Texas Parks and Wildlife Department 4200 Smith School Road Austin TX 78744 741680372 6250 George H.W. Bush Vamos A Pescar Education Fund grants for promoting fishing and boating participation in multicultural communities. Fish and Wildlife Foundation of Florida 2574 Seagate Drive Suite 100 Tallahassee FL 32310 593277808 501(c)(3) 6000 George H.W. Bush Vamos A Pescar Education Fund grants for promoting fishing and boating participation in multicultural communities. 9 Part I, Line 2: Explanation: Education grants: All RBFF sub-grantees were required to submit a monthly or quarterly progress report, as spelled out in the sub-grant agreement. Progress reports include the following five distinct sections: 1. General Grant Information - date of report, report period, grant project period, name of grant recipient and grant recipient contact person. 2. Progress in Accomplishing Goals & Objectives - goals and objectives (actual) which are expected to correspond to the goals and objectives (planned) of the approved grant application. 3. Difficulties Encountered - information on specific reasons why goals and objectives were not met and resolution/schedule of corrective action plan. 4. Financial Status - detailed line item report (per grant application) which compares actual (year to date) expenses to budget (yearly operating) planned expenses with a final indication of the unspent line item dollars. 5. Activity Anticipated Next Reporting Period - work planned for next reporting period. In addition to submitting scheduled progress reports, all sub-grantees were required to submit an annual report summarizing accomplishments as well as explaining any milestones not accomplished along with two copies of all printed products and news articles published about the project, as detailed in the sub-grant agreements. X X X X 0 0 0 0 0 0 0 0 0 Frank Peterson President/CEO 237751 0 33258 0 515 0 27101 0 25125 0 323750 0 0 0 James Hemenway VP - Finance & Admin 182099 0 16000 0 792 0 19810 0 25220 0 243921 0 0 0 Maria Knight Director, Digital Strategy & Ops 107484 0 8500 0 98 0 11598 0 30222 0 157902 0 0 0 Stephanie Vatalaro Director, Communications 107559 0 10000 0 65 0 11756 0 30222 0 159602 0 0 0 Form 990, Part VI, Section A, line 7a Twenty-two members of the Foundation's Board of Directors are appointed by certain organizations whose purposes relate to recreational boating and fishing. Form 990, Part VI, Section B, line 11b The 990 will be reviewed in detail by the President and the Vice President of Finance & Administration. It will then be posted to a web portal for review by the full Board of Directors prior to filing. Form 990, Part VI, Section B, line 12c Conflict of interest disclosure forms are completed annually by all directors and employees. Forms are reviewed by the VP of Finance & Administration to ensure compliance. Board members who have a potential conflict of interest with any board action recuse themselves from voting on such action. Form 990, Part VI, Section B, line 15a Compensation for the President/CEO is reviewed annually by the Executive Committee of the board of directors. Compensation is documented in an annual review memorandum. Initial compensation for officers and other key employees is approved by the Executive Committee. Annual compensation adjustments are reviewed and approved by the President/CEO. Total compensation for the organization is reviewed and approved annually by the Finance Committee of the board of directors and incorporated into the annual budget which is approved by the full board of directors. Form 990, Part VI, Section C, line 19 The Foundation makes its governing documents, conflict of interest policy, and financial statements available to the public upon request. Form 990, Part IX, line 11g Consulting services: Program service expenses 8,639,631. Management and general expenses 40,191. Fundraising expenses 0. Total expenses 8,679,822. Temporary services: Program service expenses 16,498. Management and general expenses 0. Fundraising expenses 0. Total expenses 16,498. Form 990, Part XII, Line 2c: RBFF's Board of Directors assumes responsibility for oversight of the audit, including selection of the independent accountant. This process is consistent with prior years.