2017-05-15T13:30:30-05:00 2016-12-31 454037800 BURDETTE SMITH & BISH LLC 4035 RIDGE TOP ROAD SUITE 550 FAIRFAX VA 220307411 990 2016-01-01 134182652 ONLINE PUBLISHERS ASSOCIATION INC ONLI 6464731000 1350 BROADWAY NO 606 NEW YORK NY 10018 JASON KINT PRESIDENT 6464731000 2017-05-15 1 SARAH E DEVOE CPA P01350114 7035915200 70.191.58.210 2017-05-15 12:58:16 ED P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 C5FAFC9929E324CCE2D84800749560759213C61E 2016 2021-01-29 14:40:06Z DIGITAL CONTENT NEXT JASON KINT 1350 BROADWAY 606 NEW YORK NY 10018 4831675 0 X WWW.DIGITALCONTENTNEXT.ORG X 2001 NY THE PRIMARY PURPOSE OF THE ONLINE PUBLISHERS ASSOCIATION D/B/A DIGITAL CONTENT NEXT (DCN) IS TO HELP CREATE A FAVORABLE BUSINESS CLIMATE FOR DIGITAL MEDIA PUBLISHERS. DCN ACTS AS A VOICE FOR ITS MEMBERS BEFORE THE ADVERTISING COMMUNITY, THE PRESS, THE GOVERNMENT AND THE PUBLIC. THROUGH RESEARCH AND COMMUNICATIONS, DCN HELPS ITS MEMBERS COMPETE IN THE MARKETPLACE FOR ADVERTISING SERVICES, AND WORKS TO COMMUNICATE THE VALUE OF QUALITY ONLINE CONTENT SITES TO ALL THE CONSTITUENCIES IT ADDRESSES ON BEHALF OF ITS MEMBERS. 58 58 9 0 60567 59567 3350813 3957065 747050 873467 1479 1143 0 0 4099342 4831675 0 0 0 0 2361002 2359150 0 0 0 1794007 2288176 4155009 4647326 -55667 184349 2563484 2945281 2188429 2385877 375055 559404 X THE PRIMARY PURPOSE OF THE DIGITAL CONTENT NEXT (DCN) IS TO HELP CREATE A FAVORABLE BUSINESS CLIMATE FOR DIGITAL MEDIA PUBLISHERS. DCN ACTS AS A VOICE FOR ITS MEMBER'S BEFORE THE ADVERTISING COMMUNITY, THE PRESS, THE GOVERNMENT AND THE PUBLIC. THROUGH RESEARCH AND COMMUNICATIONS, DCN HELPS ITS MEMBERS COMPETE IN THE MARKETPLACE FOR ADVERTISING SERVICES, AND WORKS TO COMMUNICATE THE VALUE OF QUALITY ONLINE CONTENT SITES TO ALL THE CONSTITUENCIES WE ADDRESS ON BEHALF OF OUR MEMBERS. 0 0 IN 2016, DCN'S MEMBERSHIP REPRESENTED NEARLY 80 WELL-KNOWN DIGITAL MEDIA COMPANIES. DURING 2016, THE DCN RELEASED ONE RESEARCH REPORT PUBLICLY: "DCN CONTENT DISTRIBUTION IMPACT RESEARCH AND PROMOTED KEY TAKEAWAYS FROM PROPRIETARY REPORTS, INCLUDING "CONSUMER AD BLOCK REPORT". ADDITIONALLY, RESEARCH THAT WAS PRODUCED BY A THIRD PARTY COMSCORE, CALLED THE "HALO EFFECT", USED DCN MEMBER COMPANIES AS A PROXY FOR QUALITY CONTENT. FINDINGS FROM THESE RESEARCH STUDIES WERE PUBLICIZED IN SEVERAL WAYS: DCN MEMBERS AND STAFF PRESENTED THE FINDINGS TO MAJOR ADVERTISERS AND ADVERTISING AGENCIES; HELD A BRIEFING EVENT FOR MEMBERS, AND DCN CONDUCTED ACTIVE PUBLIC RELATIONS THROUGH MEDIA OUTREACH. AS A RESULT OF ALL THESE ACTIVITIES, DCN RESEARCH FINDINGS AND VIEWPOINTS WERE NOTED IN DOZENS OF ARTICLES IN BOTH THE TRADE AND CONSUMER PRESS. DCN RESEARCH IN 2016 ALSO INCLUDED PRIVATE STUDIES FOR MEMBERS ONLY THAT DOCUMENTED CERTAIN OPERATING BENCHMARKS AND BEST PRACTICES FOR ONLINE PUBLISHERS. OTHER PRIVATE ACTIVITIES FOR OUR MEMBERSHIP IN ADDITION TO BOARD MEETINGS INCLUDED ELEVEN MEMBER EVENTS COVERING TOPICS SUCH AS TECHNOLOGY AND PRODUCT INNOVATION, MOBILE PLATFORMS, SOCIAL DISTRIBUTION, VIDEO, POLICY AND LEGAL ISSUES, AD BLOCKING AND THE MARQUEE EVENT OF THE YEAR, THE 14TH ANNUAL DCN SUMMIT, FOR 200+ ATTENDEES HELD IN MIAMI, DESIGNED TO PROVIDE AN OPPORTUNITY FOR IN-DEPTH DISCUSSION WITH EXPERT SPEAKERS ON IMPORTANT CURRENT TOPICS AND FUTURE GROWTH OF ONLINE PUBLISHING. 0 1 0 1 0 0 0 0 0 1 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 1 0 0 1 30 0 1 9 1 1 1 0 0 0 0 0 X 58 58 0 0 0 0 1 1 1 1 1 0 0 0 1 1 0 1 0 1 0 0 NY DC X THE ORGANIZATION 6464731000 1350 BROADWAY NO 606 NEW YORK NY 10018 ADAM SYMSON DIRECTOR 1.00 X 0 0 0 ALEX SKATELL DIRECTOR 1.00 X 0 0 0 BETH BUEHLER DIRECTOR 1.00 X 0 0 0 CHRISTOPHER LORETTO DIRECTOR 1.00 X 0 0 0 CHRISTY TANNER CO-CHAIR 1.00 X X 0 0 0 DAN CHECK DIRECTOR 1.00 X 0 0 0 DARCY KELLER DIRECTOR 1.00 X 0 0 0 DEBBY KRENEK DIRECTOR 1.00 X 0 0 0 DIERDRE SULLIVAN DIRECTOR 1.00 X 0 0 0 DOMENIC VENUTO DIRECTOR 1.00 X 0 0 0 EVAN SILVERMAN DIRECTOR 1.00 X 0 0 0 GREG MASON DIRECTOR 1.00 X 0 0 0 HAMILTON FISH DIRECTOR 1.00 X 0 0 0 IRA RUBENSTEIN DIRECTOR 1.00 X 0 0 0 JAMES FREIMAN DIRECTOR 1.00 X 0 0 0 JASON JORDAN DIRECTOR 1.00 X 0 0 0 JED HARTMAN SECRETARY 1.00 X X 0 0 0 JENNIFER WONG DIRECTOR 1.00 X 0 0 0 JESSE ANGELO DIRECTOR 1.00 X 0 0 0 JIM KENNEDY DIRECTOR 1.00 X 0 0 0 JIM SPANFELLER DIRECTOR 1.00 X 0 0 0 JIMMY MAYMANN DIRECTOR 1.00 X 0 0 0 JOHN FIELDER DIRECTOR 1.00 X 0 0 0 JOHN KOSNER DIRECTOR 1.00 X 0 0 0 JORDAN JAYSON DIRECTOR 1.00 X 0 0 0 JOSHUA MACHT DIRECTOR 1.00 X 0 0 0 JULIE HANSEN TREASURER 1.00 X X 0 0 0 KAREN LEEVER DIRECTOR 1.00 X 0 0 0 KEVIN GENTZEL DIRECTOR 1.00 X 0 0 0 KRISHAN BHATIA DIRECTOR 1.00 X 0 0 0 KURT MUELLER DIRECTOR 1.00 X 0 0 0 LEON LEVITT DIRECTOR 1.00 X 0 0 0 LEONORA WIENER DIRECTOR 1.00 X 0 0 0 LISA VALENTINO DIRECTOR 1.00 X 0 0 0 ELIZABETH RAISIG DIRECTOR 1.00 X 0 0 0 LOREN MAYOR DIRECTOR 1.00 X 0 0 0 MALCOM CASSELLE DIRECTOR 1.00 X X 0 0 0 MARIE SVET DIRECTOR 1.00 X 0 0 0 MARK LOPEZ DIRECTOR 1.00 X 0 0 0 MARTY MOE CO-CHAIR 1.00 X X 0 0 0 MELISSA GOIDEL DIRECTOR 1.00 X 0 0 0 MICHAEL FINNEGAN DIRECTOR 1.00 X 0 0 0 MICHAEL SILBERMAN DIRECTOR 1.00 X 0 0 0 NEIL PATEL DIRECTOR 1.00 X 0 0 0 NEIL VOGEL DIRECTOR 1.00 X 0 0 0 NICK JOHNSON DIRECTOR 1.00 X 0 0 0 NICKI PURCELL DIRECTOR 1.00 X 0 0 0 PHIL POTLOFF DIRECTOR 1.00 X 0 0 0 RACHEL WEBBER DIRECTOR 1.00 X 0 0 0 SCOTT BAILEY DIRECTOR 1.00 X 0 0 0 SCOTT HAVENS DIRECTOR 1.00 X 0 0 0 SEAN MARIO DIRECTOR 1.00 X 0 0 0 STAN PAVLOVSKY DIRECTOR 1.00 X 0 0 0 STANLEY FIELDS DIRECTOR 1.00 X 0 0 0 TAMARA FRANKLIN VICE-CHAIRMAN 1.00 X X 0 0 0 TOM DAVIS DIRECTOR 1.00 X 0 0 0 TROY YOUNG DIRECTOR 1.00 X 0 0 0 YADIN SHEMMER DIRECTOR 1.00 X 0 0 0 JASON KINT CEO 40.00 X 929768 0 35762 CHRISTOPHER PEDIGO DIRECTOR OF GOV'T AFFAIRS 40.00 X 273433 0 11166 LISA ABOUREZK VP MARKETING 40.00 X 304038 0 33401 LISA KERR SVP MARKET DEVELOPMENT 40.00 X 430706 0 13891 MICHELLE MANAFY EDITORIAL DIRECTOR 40.00 X 155860 0 28749 RANDE PRICE DIRECTOR OF RESEARCH 40.00 X 157320 0 18920 EMILY FISHBEIN DIRECTOR OF EVENTS?CONFERENCES 40.00 X 134090 0 7642 2385215 0 149531 7 0 1 0 AKIN GUMP DEPT 7247-6827 PHILADELPHIA PA 19170 LEGAL 217479 COOLEY LLP 101 CALIFORNIA 5TH FLOOR SAN FRANCISCO CA 94111 LEGAL 157253 MORGAN DIGITAL VENTURES LLC 21 DUPONT AVENUE WHITE PLAINS NY 10605 CONSULTING 128459 3 3800815 156250 3957065 CONFERENCE INCOME 611600 812900 812900 ADVERTISING INCOME 541800 60567 60567 873467 1143 1143 4831675 812900 60567 1143 640530 1439497 53477 118713 106933 153634 44423 220693 130000 39738 160164 91812 777583 77199 4154 UNRELATED BUSINESS INCO 15253 RESEARCH 189544 MEMBERSHIPS & SUBSCRIPT 160978 PUBLIC RELATIONS 140108 82893 4647326 622470 161436 984620 1376738 357338 753238 421381 376719 100805 67284 50032 33521 97523 57134 30120 186495 2563484 2945281 746160 391361 1442269 1118300 0 876216 2188429 2385877 X 375055 439554 119850 375055 559404 2563484 2945281 184349 0 X X 1 X 0 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 3861382 403920 403920 403920 10296 9537 759 90509 57747 32762 33521 TRANSIT CHECKS 537 SECURITY DEPOSITS 29708 GRANT RECEIVABLE, CURRENT 49050 GRANT RECEIVABLE, NONCURRENT 107200 186495 4616 DUE TO TRUSTX 869389 STATE INCOME TAXES PAYABLE 2211 876216 X PART X, LINE 2: DCN IS A NOT-FOR-PROFIT ORGANIZATION THAT IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND HAS BEEN DETERMINED BY THE INTERNAL REVENUE SERVICE NOT TO BE A PRIVATE FOUNDATION. A PORTION OF MEMBERSHIP DUES ARE TREATED AS ADVERTISING INCOME FOR TAX PURPOSES BECAUSE THESE MEMBERS UTILIZE ADVERTISING SPACE ON DCN'S ONLINE NEWSLETTER. THIS ADVERTISING INCOME, LESS RELATED EXPENSES, IS DEEMED UNRELATED BUSINESS INCOME AND IS SUBJECT TO TAXATION. DCN ALSO INCURS LOBBYING COSTS UPON WHICH IT MAY ELECT TO PAY A 35% PROXY TAX OR PASS THE EXPENSE THROUGH TO ITS MEMBERS IN THE FORM OF NON-DEDUCTIBLE MEMBERSHIP DUES. IN 2015 AND 2014, DCN ELECTED TO PASS THE EXPENSE THROUGH TO ITS MEMBERS IN LIEU OF PAYING EXCISE TAX. MANAGEMENT DOES NOT BELIEVE DCN HAS TAKEN ANY UNCERTAIN TAX POSITIONS THAT WOULD BE MATERIAL TO THE FINANCIAL STATEMENTS. WITH FEW EXCEPTIONS, DCN IS NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS BY THE FEDERAL, STATE OR LOCAL TAX AUTHORITIES FOR YEARS PRIOR TO 2012. X X 0 0 0 JASON KINT CEO 604768 0 325000 0 0 0 0 0 35762 0 965530 0 325000 0 CHRISTOPHER PEDIGO DIRECTOR OF GOV'T AFFAIRS 259134 0 14299 0 0 0 0 0 11166 0 284599 0 14299 0 LISA ABOUREZK VP MARKETING 274374 0 29664 0 0 0 0 0 33401 0 337439 0 29664 0 LISA KERR SVP MARKET DEVELOPMENT 350171 0 80535 0 0 0 0 0 13891 0 444597 0 80535 0 MICHELLE MANAFY EDITORIAL DIRECTOR 142762 0 13098 0 0 0 0 0 28749 0 184609 0 13098 0 RANDE PRICE DIRECTOR OF RESEARCH 152320 0 5000 0 0 0 0 0 18920 0 176240 0 5000 0 PART I, LINE 3 THE DCN EXECUTIVE COMMITTEE ESTABLISHES THE PRIORITIES FOR THE YEAR FOR THE ORGANIZATION. THE EXECUTIVE COMMITTEE ESTABLISHES COMPENSATION BASED ON COMPARABLE DATA FROM OTHER ASSOCIATIONS. AT YEAR'S END, THE DCN COMPENSATION COMMITTEE REVIEWS THE ACCOMPLISHMENTS IN LIGHT OF THE PRIORITIES TO DETERMINE BONUS COMPENSATION OF THE CEO. TRUSTX DIGITAL ADVERTISING SERVICES INC PBC ORGANIZATION OWNS 100% OF INTERESTED PERSON 869389 PAYABLES TO/FROM 0 FORM 990, PART VI, SECTION A, LINE 6 DCN HAS 3 CLASSES OF MEMBERSHIP, BUT ONLY ONE HAS FULL VOTING POWER. FORM 990, PART VI, SECTION A, LINE 7A VOTING MEMBERS OF DCN ELECT BOARD MEMBERS ANNUALLY. FORM 990, PART VI, SECTION A, LINE 7B THE FOLLOWING DECISIONS OF THE BOARD OF DIRECTORS MUST BE APPROVED BY MEMBERS: 1)AMENDMENTS TO THE CERTIFICATE OF INCORPORATION OR A JUDICIAL DISSOLUTION, 2)DISPOSITION OF ALL, OR SUBSTANTIALLY ALL, OF THE ASSETS OF THE CORPORATION AND 3)PLANS TO MERGE OR CONSOLIDATE. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE PRESIDENT AND ACCOUNTANT BEFORE IT IS FILED. FORM 990, PART VI, SECTION B, LINE 15A THE PROCESS FOR DETERMINING COMPENSATION FOR THE PRESIDENT IS AS FOLLOWS. THE CHAIRMAN OF THE BOARD REQUESTS WRITTEN INPUT FROM EACH OF THE EXECUTIVE COMMITTEE MEMBERS REGARDING THE AREAS THAT THE PRESIDENT EXCELLED DURING THE YEAR, AS WELL AS THOSE THAT REQUIRE IMPROVEMENT. IN ADDITION, A MAJORITY OF THE EXECUTIVE COMMITTEE MEMBERS ALSO SIT ON OTHER ASSOCIATION BOARDS AND, THEREFORE, HAVE COMPARABLE DATA REGARDING COMPENSATION. THE CHAIRMAN THEN REVIEWS THE ASSOCIATION'S ACCOMPLISHMENTS, EXECUTIVE COMMITTEE INPUT AND COMPARABLE DATA TO DETERMINE COMPENSATION ADJUSTMENTS. THE PROCESS FOR DETERMINING COMPENSATION FOR ALL OTHER DCN EMPLOYEES, INCLUDING KEY EMPLOYEES, IS AS FOLLOWS. QUARTERLY MBOS (MANAGEMENT BY OBJECTIVES) ARE MUTUALLY DEFINED WITH THE EMPLOYEE. EACH QUARTER THE MBOS ARE REVIEWED TO DETERMINE WHAT HAS BEEN ACCOMPLISHED. AT THE END OF THE YEAR, A FULL PERFORMANCE EVALUATION IS COMPLETED FOR EACH EMPLOYEE, WHICH INCLUDES MAJOR JOB RESPONSIBILITIES, OBJECTIVES, KEY SKILLS AND A DEVELOPMENT PLAN. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE NOT GENERALLY AVAILABLE TO THE PUBLIC, BUT CONSIDERATION WILL BE GIVEN UPON REQUEST. FORM 990, PART XII, LINE 2C: NO CHANGE FROM PRIOR YEAR. THE EXECUTIVE COMMITTEE ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE ANNUAL REVIEW OF ITS FINANCIAL STATEMENTS & SELECTION OF AN INDEPENDENT ACCOUNTANT. TRUSTX DIGITAL ADVERTISING SERVICES INC PBC 1350 BROADWAY SUITE 606 NEW YORK NY 10018 814310916 ADVERTISING DE ONLINE PUBLISHERS ASSOCIATION INC C -105611 869389 1.00000 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 TRUSTX DIGITAL ADVERTISING SERVICES INC PBC D 869389 ACTUAL AMOUNT TRUSTX DIGITAL ADVERTISING SERVICES INC PBC E 869389 ACTUAL AMOUNT