2017-05-15T10:25:58-05:00 2016-09-30 410746749 CLIFTONLARSONALLEN LLP 201 N FRANKLIN ST SUITE 2500 TAMPA FL 33602 990 2015-10-01 592529118 TAMPA BAY CONVENTION AND VISITORS BUREAU INC TAMP 8008268358 401 E JACKSON STREET NO 2100 TAMPA FL 33602 SANTIAGO CORRADA PRESIDENT AND CEO 8008268358 2017-05-15 1 LAUREN BALLARD P01451787 8133842700 2017-05-04 2015 2021-01-29 14:40:06Z VISIT TAMPA BAY SANTIAGO CORRADA 401 E JACKSON STREET NO 2100 TAMPA FL 33602 14410685 0 X WWW.VISITTAMPABAY.COM X 1985 FL COLLABORATIVELY SELL AND MARKET THE TAMPA BAY DESTINATION 27 26 66 100 0 0 11071775 12991146 313692 1196712 0 0 215774 104528 11601241 14292386 634516 818373 0 0 4293507 4789701 0 0 0 6529895 8240924 11457918 13848998 143323 443388 3546154 4805949 1505567 2321974 2040587 2483975 X CREATE VIBRANT ECONOMIC GROWTH BY SELLING AND PROMOTING THE TAMPA BAY DESTINATION. 0 0 VISIT TAMPA BAY IS THE DESTINATION MARKETING ORGANIZATION WHOSE MISSION IS TO CREATE VIBRANT ECONOMIC DEVELOPMENT BY COLLABORATIVELY INCREASING VISITATION TO TAMPA BAY." FOR FISCAL YEAR 15-16 WITH A BUDGET OF APPROXIMATELY $13.6 MILLION, VISIT TAMPA BAY IMPLEMENTED STRATEGIC SALES, MARKETING CAMPAIGNS, PUBLIC RELATIONS AND MEMBERSHIP INITIATIVES THAT DIRECTLY CONTRIBUTED TO THE LOCAL COMMUNITY'S ECONOMY, BUSINESS CLIMATE, AND QUALITY OF LIFE. IN ITS ROLE AS AN ECONOMIC DEVELOPMENT ORGANIZATION, VISIT TAMPA BAY SUPPORTS THE LOCAL HOSPITALITY AND TOURISM COMMUNITY, WHICH IS THE AREA'S TOP INDUSTRY THROUGH SEVERAL TOUCH POINTS, WHICH ARE HIGHLIGHTED IN THE PARAGRAPHS BELOW. THE FINANCIAL IMPACT OF OUR EFFORTS IN THE TOURISM INDUSTRY DIRECTLY REACHES LOCAL HOTELS, RESTAURANTS, ATTRACTIONS, MUSEUMS, SHOPPING CENTERS, AIRPORTS, CRUISE LINES, TRANSPORTATION COMPANIES, ETC. IN ADDITION, TOURISM ALSO INDIRECTLY SUPPORTS LOCAL BUSINESSES LIKE DRY CLEANERS, DOCTOR'S OFFICES, AND GROCERY STORES BY PROVIDING EMPLOYMENT FOR RESIDENTS, WHICH IN TURN, HELPS TO MAINTAIN A STRONG AND VIBRANT LOCAL ECONOMY, AND BY BRINGING CONSUMERS INTO THE MARKET WHO MAY NEED ACCESS TO THESE SERVICES DURING THEIR STAY. IN FISCAL YEAR 15-16, VISIT TAMPA BAY PLAYED A LEADERSHIP ROLE IN SHAPING TOURISM AND WAS RESPONSIBLE FOR 255 SPEAKING ENGAGEMENTS TO SHARE OUR MESSAGING AND GARNER SUPPORT. WE HOSTED 63 LOCAL PARTNER EVENTS. WE DIRECTLY BOOKED OVER 480,000 CONVENTION AND MEETING ROOM NIGHTS. THE TEAM HOSTED 329 SITES AND FAMS, BRINGING THOUSANDS OF PEOPLE HERE TO SHOWCASE OUR ASSETS TO CLIENTS AND POTENTIAL CUSTOMERS. IN ADDITION, THE COMPANY ATTENDED 205 TRADE SHOWS AND SALES TRIPS IN MARKETS BOTH DOMESTICALLY AND INTERNATIONALLY TO TELL TAMPA BAY'S STORY. WITH A FOCUS ON INCREASING EXPOSURE FOR TAMPA BAY, VISIT TAMPA BAY IMPLEMENTED A $1.65 MILLION ADVERTISING PLAN IN CONSUMER AND MEETINGS MEDIA, AS WELL AS ON TRAVEL-RELATED INTERNET SITES, GENERATING MORE THAN 12 BILLION MARKETING IMPRESSIONS. THESE MARKETING AND ADVERTISING EFFORTS DIRECTLY GENERATED 164,000 ROOM NIGHTS IN AREA HOTELS, CREATING AN INCREMENTAL ECONOMIC IMPACT OF OVER $70 MILLION FOR HILLSBOROUGH COUNTY. PUBLIC RELATIONS EFFORTS GARNERED MORE THAN 2 BILLON UNPAID NATIONAL AND INTERNATIONAL MEDIA IMPRESSIONS. OVER 3.81 MILLION CONSUMERS SPENT MONEY THROUGHOUT TAMPA BAY FROM INFORMATION THEY FOUND ON LOCAL BUSINESSES FROM VISIT TAMPA BAY'S WEBSITE. IN ADDITION, THE OFFICIAL TAMPA BAY VISITOR INFORMATION CENTER ASSISTED OVER 34,000 INDIVIDUALS WITH AREA RECOMMENDATIONS AND INFORMATION. AS A PARTNER-BASED ORGANIZATION, VISIT TAMPA BAY SERVED OVER 760 AREA BUSINESSES BY PROVIDING SALES AND MARKETING OPPORTUNITIES THROUGHOUT 2015-16. PARTNERS RECEIVE MANY BENEFITS FROM VISIT TAMPA BAY, INCLUDING ACCESS TO SALES LEADS AND CLIENT REFERRALS FOR BUSINESS, WHICH IN TURN, PRODUCED OVER 4,916 PARTNER REFERRALS. IN ADDITION, PARTNERS RECEIVE BENEFITS THROUGH LISTINGS IN OFFICIAL TAMPA BAY PUBLICATIONS, AND OPPORTUNITIES TO PARTICIPATE IN SALES CALLS, TRADESHOWS, SALES MISSIONS, PROMOTIONS, CLIENT AND MEDIA FAMILIARIZATION TOURS, AND OTHER COOPERATIVE SALES AND MARKETING INITIATIVES. ALL THESE TARGETED SALES AND MARKETING TOUCH POINTS TO POTENTIAL VISITORS RESULTED IN:- WELCOMED OVER 22 MILLION VISITORS TO OUR COUNTY,- PUMPED $5.6 BILLION DOLLARS INTO THE LOCAL ECONOMY ASSOCIATED REVENUES,- CREATED 48,000 JOBS WITH $2.1 BILLION IN ASSOCIATED INCOMES, AND - PRODUCED $347 MILLION STATE AND LOCAL REVENUES EQUIVALENT TO $727 PER HILLSBOROUGH COUNTY HOUSEHOLD. 0 1 0 1 0 0 0 0 0 1 0 0 0 1 1 1 0 0 1 1 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 5 0 66 1 0 0 0 0 1 1 0 X 27 26 0 0 0 0 1 1 0 1 1 0 0 1 0 1 1 1 1 0 X JESSICA NOLL 8132183849 401 E JACKSON STREET NO 2100 TAMPA FL 33602 ED FANDEL BOARD CHAIR 1.00 X X 0 0 0 RON MCANAUGH VICE CHAIR 1.00 X X 0 0 0 BRUCE NARZISSENFELD TREASURER 1.00 X X 0 0 0 KEN ANTHONY IMMEDIATE PAST CHAIR 1.00 X 0 0 0 RON ALICANDRO DIRECTOR 1.00 X 0 0 0 JEFF ANTONACCIO DIRECTOR 1.00 X 0 0 0 PAM AVERY DIRECTOR 1.00 X 0 0 0 JIM BARTHOLOMAY DIRECTOR 1.00 X 0 0 0 ROBERT CANTON DIRECTOR 1.00 X 0 0 0 JOE COLLIER DIRECTOR 1.00 X 0 0 0 JAMES DEAN DIRECTOR 1.00 X 0 0 0 STEVE GRIGGS DIRECTOR 1.00 X 0 0 0 ERIC HART DIRECTOR 1.00 X 0 0 0 ROB HIGGINS DIRECTOR 1.00 X 0 0 0 GREG HORWEDEL DIRECTOR 1.00 X 0 0 0 PAUL JOSEPH DIRECTOR 1.00 X 0 0 0 JOE LOPANO DIRECTOR 1.00 X 0 0 0 KEN LUCAS DIRECTOR 1.00 X 0 0 0 TROY MANTHEY DIRECTOR 1.00 X 0 0 0 RAY MATHEWS DIRECTOR 1.00 X 0 0 0 BOB MCDONAUGH DIRECTOR 1.00 X 0 0 0 BOB MORRISON JR DIRECTOR 1.00 X 0 0 0 BOB PASSWATERS DIRECTOR 1.00 X 0 0 0 NABIL SALLOUM DIRECTOR 1.00 X 0 0 0 DANIELLE SEABERG DIRECTOR 1.00 X 0 0 0 THOM STORK DIRECTOR 1.00 X 0 0 0 SANTIAGO CORRADA CEO 40.00 X X 307270 0 16112 GREGORY K ORCHARD CFO 40.00 X 162806 0 19496 ALEX KAPTZAN VP CONVENTION SALES 40.00 X 149540 0 18093 JOLYNN LOKEY VP ADMINISTRATION 40.00 X 139558 0 17553 PATRICK HARRISON VP MARKETING 40.00 X 118109 0 7254 JOYCE FISK VP MEMBERSHIP 40.00 X 120742 0 15247 KAREN JOHNSTON REGIONAL ACCOUNT EXEC 40.00 X 120067 0 14724 1118092 0 108479 8 0 1 0 PP&K 1102 N FLORIDA AVENUE TAMPA FL 33602 ADVERTISING 1527981 MADDEN MEDIA 345 E TOOLE AVE TUCSON AZ 85701 ADVERTISING 331452 VISIT FLORIDA 2540 W EXECUTIVE CENTER CIRCLE TALLAHASSEE FL 32301 ADVERTISING AND TRADE SHOWS 175352 SIMPLEVIEW 7458 N LA CHOLLA BLVD SUITE 100 TUCSON AZ 85741 WEBSITE 137601 4 541505 12449641 12991146 MEMBER EVENTS 900099 693372 693372 PROMOTIONAL ACTIVITIES 900099 341664 341664 COMMISSIONS REVENUE 900099 107417 107417 REGISTRATION AND HOUSING 900099 33171 33171 MANAGEMENT FEE INCOME 561000 21088 21088 1196712 220323 118299 102024 102024 MISCELLANEOUS INCOME 900099 2504 2504 2504 14292386 1298736 0 2504 818373 537797 3407963 122278 442861 278802 40854 19595 487106 3238061 239346 354466 624439 1042118 1766342 147013 22996 DUES AND MEMBERSHIPS 130753 FULFILLMENT 111531 16304 13848998 2665524 2990754 151216 1049641 237527 310632 73857 64893 194915 248152 1076790 941348 216625 135442 6490 6435 3546154 4805949 1197081 1672278 308486 303360 0 346336 1505567 2321974 X 2040587 2483975 2040587 2483975 3546154 4805949 443388 0 X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 241719 202347 39372 487402 466703 20699 347669 272298 75371 135442 PASS-THROUGH TOURIST DEVELOPMENT TAX 346336 346336 X 14989552 578867 118299 697166 14292386 0 14292386 14546164 578867 118299 697166 13848998 0 13848998 PART X, LINE 2: THE COMMISSION HAS ADOPTED THE STANDARD FOR ACCOUNTING FOR UNCERTAIN TAX POSITIONS. VISIT TAMPA BAY'S 2012 THROUGH 2015 TAX YEARS ARE OPEN FOR EXAMINATION BY THE INTERNAL REVENUE SERVICE (IRS). VISIT TAMPA BAY FILES AS A TAX-EXEMPT ORGANIZATION. SHOULD THAT STATUS BE CHALLENGED IN THE FUTURE, ALL YEARS SINCE INCEPTION COULD BE SUBJECT TO REVIEW BY THE IRS. PART XI, LINE 2D - OTHER ADJUSTMENTS: COST OF SALES 118,299. PART XII, LINE 2D - OTHER ADJUSTMENTS: COST OF SALES 118,299. SOUTH AMERICA 1 1 PROGRAM SERVICES PROMOTING TAMPA/HILLSBOROUGH COUNTY AS A CONVENTION AND TOURIST DESTINATION 60182 EUROPE 2 2 PROGRAM SERVICES PROMOTING TAMPA/HILLSBOROUGH COUNTY AS A CONVENTION AND TOURIST DESTINATION. 213546 SOUTH ASIA 1 1 PROGRAM SERVICES PROMOTING TAMPA/HILLSBOROUGH COUNTY AS A CONVENTION AND TOURIST DESTINATION. 18400 4 4 0 0 4 4 292128 0 292128 0 0 0 0 0 0 0 TAMPA BAY SPORTS COMMISSION INC 401 E JACKSON STREET SUITE 2100 TAMPA FL 33602 593468367 501(C)(3) 437769 EVENT SPONSORSHIPS AND GRANTS TAMPA BAY BOWL ASSOCIATION INC 4211 W BOY SCOUT BLVD SUITE 560 TAMPA FL 33607 592643123 501(C)(3) 100000 BOWL GAME SPONSORSHIP FEEDING AMERICA TAMPA BAY 4702 TRANSPORT DRIVE BUILDING 6 TAMPA FL 33605 592116576 501(C)(3) 32000 DONATION MEETING PROFESSIONALS INTERNATIONAL 352 NE 3RD AVENUE DELRAY BEACH FL 33444 311135141 501(C)(3) 25625 EVENT SPONSORSHIPS ASAE FOUNDATION 1575 I ST NW WASHINGTON DC 20005 521300485 501(C)(3) 15500 EVENT SPONSORSHIPS FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES INC 2410 MAHAN DR SUITE 2 TALLAHASSEE FL 32308 596140583 501(C)(6) 30300 CONFERENCE AND EVENTS SPONSORSHIPS TAMPA HILLSBOROUGH COUNTY ECONOMIC DEVELOPMENT CORP 101 E KENNEDY BLVD STE 1750 TAMPA FL 33602 271010441 501(C)(6) 23600 EVENT SPONSORSHIPS PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION 35 E WACKER DR STE 500 CHICAGO IL 60601 362597526 501(C)(6) 22500 EVENT SPONSORSHIPS FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC 2540 W EXECUTIVE CENTER CIR STE 200 TALLAHASSEE FL 32301 593359293 501(C)(6) 8250 EVENT SPONSORSHIPS SOCIETY OF GOVERNMENT MEETING PROFESSIONALS INC 3337 DUKE STREET ALEXANDRIA VA 22314 521343672 501(C)(6) 8000 EVENT SPONSORSHIPS CONNECT MARKETPLACE 15 TECHNOLOGY PKWY S SUITE 250 NORCROSS GA 30092 N/A 33010 EVENT SPONSORSHIPS EXECUJET CHARTER SERVICE INC 4751 JIM WALTER BLVD TAMPA FL 33607 N/A 20944 EVENT SPONSORSHIPS 5 7 X X X X 0 0 0 SANTIAGO CORRADA CEO 234761 0 66509 0 6000 0 0 0 16112 0 323382 0 0 0 GREGORY K ORCHARD CFO 134300 0 28506 0 0 0 8140 0 11356 0 182302 0 0 0 ALEX KAPTZAN VP CONVENTION SALES 122686 0 26854 0 0 0 7477 0 10616 0 167633 0 0 0 JOLYNN LOKEY VP ADMINISTRATION 114464 0 25094 0 0 0 6978 0 10575 0 157111 0 0 0 FORM 990, PART VI, SECTION A, LINE 1 THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS SHALL BE EMPOWERED AND AUTHORIZED TO EXERCISE ALL OF THE POWERS AND AUTHORITY OF THE BOARD OF DIRECTORS AT ALL TIMES, EXCEPT DURING TIMES WHEN THE BOARD OF DIRECTORS IS IN SESSION. THE EXECUTIVE COMMITTEE SHALL BE COMPRISED OF THE OFFICERS OF THE CORPORATION, THE IMMEDIATE PAST CHAIR OF THE CORPORATION, THE CHAIR OF THE FINANCE COMMITTEE AND THREE ADDITIONAL MEMBERS OF THE BOARD OF DIRECTORS SELECTED BY THE BOARD. FORM 990, PART VI, SECTION A, LINE 6 THE CORPORATION SHALL HAVE MEMBERS WHO SHALL BE THOSE PERSONS, CORPORATIONS, LIMITED LIABILITY COMPANIES, PARTNERSHIPS, ASSOCIATIONS, OR FIRMS ELECTED TO MEMBERSHIP BY THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION A, LINE 7A THE DIRECTORS SHALL BE ELECTED BY A MAJORITY VOTE OF THE MEMBERS OF THE CORPORATION PRESENT AND VOTING AT THE ANNUAL MEETING OF MEMBERS. FORM 990, PART VI, SECTION B, LINE 11 THE FORM 990 IS PREPARED BY THE ORGANIZATION'S PUBLIC ACCOUNTING FIRM BASED ON DATA SUPPLIED BY THE ORGANIZATION. ONCE A REVIEW IS PERFORMED BY MANAGEMENT OF THE ORGANIZATION, THE FORM 990 IS PRESENTED TO THE FINANCE COMMITTEE FOR THEIR FINAL REVIEW AND APPROVAL. IN ADDITION, A COPY OF THE FORM 990 IS MADE AVAILABLE TO ALL MEMBERS OF THE BOARD OF DIRECTORS PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12 THE CORPORATION'S POLICIES AND PROCEDURES MANUAL CONTAINS A SECTION ON BUSINESS ETHICS AND CONDUCT THAT APPLIES TO ALL EMPLOYEES, OFFICERS AND DIRECTORS. THIS POLICY CONTAINS A PROHIBITION AGAINST CONFLICTS OF INTEREST AND PROCEDURES FOR REPORTING VIOLATIONS. IN ADDITION, A CONFLICT OF INTEREST QUESTIONNAIRE IS DISTRIBUTED ANNUALLY IN CONNECTION WITH THE YEAR END AUDIT PROCEDURES THAT REQUIRES AN AFFIRMATIVEE RESPONSE FROM BOARD MEMBERS. ANY TRANSACTION WITH AN EMPLOYEE OR BOARD MEMBER WOULD BE REVIEWED AND APPROVED IN ADVANCE BY THE FINANCE COMMITTEE AND THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 15 THE ORGANIZATION HAS AN ACTIVE COMPENSATION COMMITTEE THAT REVIEWS AND APPROVES THE COMPENSATION PLAN FOR THE ENTIRE ORGANIZATION, INCLUDING DIRECT PAY AND BENEFITS. THE COMPENSATION PLAN INCLUDES BENCHMARK COMPARISONS OF PAY AND BENEFITS FOR EACH POSITION IN THE ORGANIZATION TO INDUSTRY AND GEOGRAPHIC DATA. IN ADDITION, THE COMPENSATION COMMITTEE AND THE EXECUTIVE COMMITTEE REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR THE CEO. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST.