2017-11-15T19:54:37-08:00 2016-12-31 Bregante Company LLP CPAs 301 Battery St 2 Mezzanine San Francisco CA 94111 990 2016-01-01 451611066 THE REPRESENTATION PROJECT REPR 4153861200 PO BOX 1750 ROSS CA 94957 JENNIFER SIEBEL NEWSOM CEO & PRESIDENT 2017-11-15 true Jennifer L Ruth P00854240 4157771001 2016 2017-02-10 21:41:12Z 2228414 false false X www.therepresentationproject.org X 2011 CA The Representation Project inspires individuals and communities to challenge and overcome limiting stereotypes so that everyone, regardless of gender, race, class, age, sexual orientation, or circumstance, can fulfill their human potential. 6 6 18 12 0 1596314 1265172 781463 832355 2224 1267 11985 2380001 2110779 0 0 803608 985012 0 316978 1223583 1077855 2027191 2062867 352810 47912 1353452 1418314 8837 25787 1344615 1392527 Using film as a catalyst for cultural transformation, The Representation Project inspires individuals and communities to challenge and overcome limiting stereotypes so that everyone, regardless of gender, race, class, age, sexual orientation, or circumstance, can fulfill their human potential. false false 1053778 408429 Social Action Campaigns: In 2016, The Representation Projects Social Action Campaigns used in-person and online organizing strategies to raise consciousness and change the attitudes and behavior of individuals and communities worldwide. The Representation Project partnered with national, international and community organizations to challenge the status quo on gender, race, class, age, sexual orientation and circumstance. (SEE SCHEDULE O) 346949 423926 Education & Distribution: The Representation Project educates and inspires all people, especially the next generation of youth, with the messages of its films and raises their conscience around the harmful effects of mainstream media. The Representation Projects curriculum is used in thousands of classrooms, non-profits, and communities around the country. The curriculum is comprehensive with age appropriate film clips and modules for K-5 grade, middle school, high school and university levels. It provides resources to help youth, parents, educators, and counselors talk with each other about how to overcome the medias negative messaging. (SEE SCHEDULE O) 296044 Film: In 2016, The Representation Project continued production on our third film to continue the conversation started by our first documentary Miss Representation in 2011 and then continued with the documentary The Mask You Live In. Miss Representation exposes how the media and our culture at larges limiting portrayal of women and girls contributes to their underrepresentation in positions of power and influence.The Mask You Live in follows a diverse group of boys and young men as they struggle to stay true to themselves while negotiating Americas narrow definition of masculinity. (SEE SCHEDULE O) 1696771 true true false false false false false false false false false false false false true false true false false false false false false false true false false false false false false false false false false false false false true false true false false false false false false false false false false true 52 0 true 18 true false false false false false false false false 0 false false false false false false false false false false X 6 6 false true false false false false false true true false false true true true true true true true true false CA IL MA NY PA UT X X JANE REISMAN 9179036571 PO BOX 1750 ROSS CA 94957 DARRYL ROBERTS BOARD MEMBER 1.00 0.00 X 0 0 0 JAN YANEHIRO CHAIR/SECRETARY 2.00 0.00 X X 0 0 0 SUSIE MCCORMICK Treasurer 2.00 0.00 X X 0 0 0 ANDREW ZENOFF VICE CHAIR 1.00 0.00 X 0 0 0 NATHAN BALLARD BOARD MEMBER 1.00 0.00 X 0 0 0 ASHLEY SHAW-SCOTT ADJAYE BOARD MEMBER 1.00 0.00 X 0 0 0 JENNIFER SIEBEL NEWSOM CEO & President 40.00 0.00 X 150000 0 0 150000 1 false false false GIRLS CLUB ENTERTAINMENT LLC PO BOX 355 KENTFIELD CA 94914 WRITER/PRODUCER/DIR 150000 JANE REISMAN 300 LINDEN STREET 1 SAN FRANCISCO CA 94102 CFO SERVICES 123149 2 175290 1089882 1265172 PROGRAM FILM SALES 247080 247080 SCREENING REVENUE 67231 67231 SOCIAL ACTION PARTNERSHIP 408429 408429 SPEAKING REVENUE 109615 109615 832355 1228 1228 0 0 24916 21297 3619 3619 3619 31405 31366 39 39 39 73338 175290 64972 8366 0 0 0 2110779 832394 4847 0 0 0 0 150000 120000 15000 15000 0 835012 624455 18893 191664 0 0 0 0 1398 1398 186258 140770 6409 39079 0 0 0 33598 29110 69 4419 0 46131 36624 1058 8449 0 0 80840 61097 2782 16961 47740 38821 352 8567 0 0 0 0 0 11874 8974 409 2491 FILM PROD. EXPS (see SCH o) 288581 288581 CAMPAIGN & COMMUNICATIONS 225903 225903 DISTRIBUTION 78551 78551 LICENSES & FEES 15108 1374 3522 10212 61873 41113 624 20136 2062867 1696771 49118 316978 1046428 1103985 307024 308252 0 0 0 0 0 0 0 0 0 0 0 0 6077 1353452 1418314 8837 25787 8837 25787 X 789488 1184407 555127 208120 1344615 1392527 1353452 1418314 47912 X false true X true false X 621711 1450706 1091443 1596314 1338510 6098684 1064801 369310 236695 781463 832355 3284624 0 0 0 1686512 1820016 1328138 2377777 2170865 9383308 456782 725000 519975 726115 120290 2548162 0 456782 725000 519975 726115 120290 2548162 6835146 1517 1897 1394 1223 1228 7259 0 1517 1897 1394 1223 1228 7259 0 0 1688029 1821913 1329532 2379000 2172093 9390567 0.72790 0.63210 0.00080 0.00070 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED CREDIT CARD PAYABLE 14212 OTHER CURRENT LIABILITIES 2753 SALES TAX PAYABLE 1172 SECURITY DEPOSIT - SUBTENANT 7650 25787 1840874 1840874 269905 269905 2110779 2031842 2031842 31025 31025 2062867 Part XI, Line 4b: Other revenue amounts included on 990 but not included in F/S REVENUE INCREASE - ACCRUAL TO CASH $269905 Part XII, Line 4b: Other revenue amounts included on 990 but not included in F/S EXPENSES INCREASE - ACCRUAL TO CASH $31025 X false ANNUAL GALA 248628 175290 73338 64972 248628 175290 73338 64972 64972 8366 GIRLS CLUB ENTERTAINMENT SEE SCH. O. SEE SCH. O. false Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company Jane Reisman is acting as the Organizations Chief Financial Officer on a contractor basis, in a role that would customarily be performed by or under the supervision of an officer, director or key employee. She acts as a key member of senior management, overseeing the finance, accounting, human resources and other operations of the Organization. She engages in strategic planning and prepares and executes budgets at both company and program levels. She works directly with Ms. Newsom, President & CEO, and liaises with key Board members regularly. Form 990, Part VI, Line 11b: Form 990 Review Process Form 990 is reviewed by the Board Treasurer and the Signing Officer and distributed to the entire board prior to signing. Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts The Board of Directors reviews the conflict of interest policy annually as part of a regularly scheduled meeting. Any questions of potential conflict of interest are evaluated and resolved by the board, and documented in the board minutes. Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management The Representation Project's Board of Directors has established an Executive Committee, comprised of the Board Officers, whose responsibilities include reviewing and approving compensation for the CEO and other top managers. This Committee shall obtain and rely upon appropriate data as to comparability prior to approving the terms of compensation. The terms of compensation and the basis for approving them shall be recorded in written minutes of the meeting of the Executive Committee. Form 990, Part VI, Line 19: Other Organization Documents Publicly Available Documents are available to the public on the organizations website and by request. FORM 990,PART III, LINE 4,CONTINUED Education & Distribution (Continued):The Representation Project has also set for itself the goal of inspiring youth to be agents of change in their communities thru our Be A Rep Program and the establishment of our Youth Advisory Council. In 2016, the organization hosted approximately 130 semi-theatrical screenings and facilitated over 650 educational screenings for the film The Mask You Live In in 20 countries and all 50 states. The organization also hosted approximately 50 semi-theatrical screenings and facilitated over 50 educational screenings of the film Miss Representation.Social Action Campaigns (Continued): The Representation Project creates and disseminates its messages through education and online communications, mainstream publications, media appearances, speaking engagements, viral videos, and social media campaigns. The organization activates people to pledge to use their voices to spread the messages of the films and challenge the medias limiting portrayal of gender. Campaigns provide people with the tools to use their voice and consumer power to challenge and dramatically change the way gender roles are portrayed in advertising, media, and mainstream culture. For example, our #AskHerMore campaign inspires consumers to call out sexist reporting and suggest ways to refocus on womens achievements. In 2016, #AskHerMore conquered the red carpet, transforming the questions asking and even getting discussed in the Oscars opening monologue. The Representation Project then took the campaign to sports and politics, successfully inspiring journalists to change their language when it comes to covering prominent women in sexist way. To advance the conversation around healthy masculinity, we took to the streets for Super Bowl 50 with the #BeAModelMan campaign, projecting healthy masculinity messages on buildings throughout the city. We spoke with our San Francisco neighbors, NFL executives, owners, and coaches about creating a culture where positive role models can thrive on and off the football field. To ensure the campaign went beyond our local community, we created a short video about #BeAModelMan, which garnered more than 100,000 views.FILM:The third film, tentatively titled The Great American Lie/Dream, explores the social, political, legal, and economic ramifications of a cultural value system built on extreme masculine ideals of power, dominance, and aggression at the expense of empathy, care, and collaboration. PART IX: STATEMENT OF FUNCTIONAL EXPENSES 24a - Film Expenses include a portion of employee salaries devoted to film production activities, which are excluded from Line 7. SCHEDULE L, PART IV, LINE 1 Relationship: Jennifer Siebel Newsom is the President & CEO of The Representation Project. Girls Club Entertainment LLC (GCE), a single member LLC, is owned by Jennifer Siebel Newsom. Description of Transaction: Newsom is the writer, director and producer of Miss Representation, "The Mask You Live In" as well as a third film in production, tentatively titled The Great American Dream. GCE owns the copyright to Miss Representation and has licensed the film to The Representation Project for a minimum 7-year period for the purpose of providing distribution rights and public performance rights to screening hosts. Costs incurred by GCE in 2016 for production purposes, including the writer/director/producer fee, were reimbursed by The Representation Project.