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      <RevenueNotReportedFinclStmtAmt>26087</RevenueNotReportedFinclStmtAmt>
      <TotalRevenuePerForm990Amt>10275096</TotalRevenuePerForm990Amt>
      <TotExpnsEtcAuditedFinclStmtAmt>9019444</TotExpnsEtcAuditedFinclStmtAmt>
      <OtherExpensesIncludedAmt>69</OtherExpensesIncludedAmt>
      <ExpensesNotReportedAmt>69</ExpensesNotReportedAmt>
      <ExpensesSubtotalAmt>9019375</ExpensesSubtotalAmt>
      <InvestmentExpensesNotIncld2Amt>26087</InvestmentExpensesNotIncld2Amt>
      <ExpensesNotRptFinclStmtAmt>26087</ExpensesNotRptFinclStmtAmt>
      <TotalExpensesPerForm990Amt>9045462</TotalExpensesPerForm990Amt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART V, LINE 4:</FormAndLineReferenceDesc>
        <ExplanationTxt>THE INCOME FROM THE ENDOWMENT ASSETS CAN BE USED TO SUPPORT THE ASSOCIATION'S GENERAL ACTIVITIES AND ALSO USED IN THE OPERATING BUDGET OF THE LICENSEES. SPENDING POLICY DESCRIBES UP TO 5% OF ENDOWMENTS AVERAGED OVER 20 QUARTERS CAN BE APPROPRIATED FOR USE IN THE OPERATING BUDGET.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART XI, LINE 2D - OTHER ADJUSTMENTS:</FormAndLineReferenceDesc>
        <ExplanationTxt>GOST OF GOODS SOLD REPORTED ON FORM 990, PART VIII, LINE 10B 69.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART XII, LINE 2D - OTHER ADJUSTMENTS:</FormAndLineReferenceDesc>
        <ExplanationTxt>COST OF GOODS SOLD REPORTED ON FORM 990, PART VIII, LINE 10B 69.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleD>
    <IRS990ScheduleG documentId="RetDoc1041200001">
      <MailSolicitationsInd>X</MailSolicitationsInd>
      <EmailSolicitationsInd>X</EmailSolicitationsInd>
      <PhoneSolicitationsInd>X</PhoneSolicitationsInd>
      <InPersonSolicitationsInd>X</InPersonSolicitationsInd>
      <SpecialFundraisingEventsInd>X</SpecialFundraisingEventsInd>
      <AgrmtProfFundraisingActyInd>1</AgrmtProfFundraisingActyInd>
      <FundraiserActivityInfoGrp>
        <OrganizationBusinessName>
          <BusinessNameLine1Txt>ACD DIRECT INC</BusinessNameLine1Txt>
        </OrganizationBusinessName>
        <USAddress>
          <AddressLine1Txt>1353 NORTH 1075 WEST SUITE 6</AddressLine1Txt>
          <CityNm>FARMINGTON</CityNm>
          <StateAbbreviationCd>UT</StateAbbreviationCd>
          <ZIPCd>84025</ZIPCd>
        </USAddress>
        <ActivityTxt>CALL CENTER</ActivityTxt>
        <FundraiserControlOfFundsInd>0</FundraiserControlOfFundsInd>
        <GrossReceiptsAmt>770256</GrossReceiptsAmt>
        <RetainedByContractorAmt>21622</RetainedByContractorAmt>
        <NetToOrganizationAmt>748634</NetToOrganizationAmt>
      </FundraiserActivityInfoGrp>
      <FundraiserActivityInfoGrp>
        <OrganizationBusinessName>
          <BusinessNameLine1Txt>DONOR DEVELOPMENT LLC</BusinessNameLine1Txt>
        </OrganizationBusinessName>
        <USAddress>
          <AddressLine1Txt>899 LOGAN STREET</AddressLine1Txt>
          <CityNm>DENVER</CityNm>
          <StateAbbreviationCd>CO</StateAbbreviationCd>
          <ZIPCd>80203</ZIPCd>
        </USAddress>
        <ActivityTxt>DOOR-TO-DOOR CANVASS</ActivityTxt>
        <FundraiserControlOfFundsInd>0</FundraiserControlOfFundsInd>
        <GrossReceiptsAmt>57626</GrossReceiptsAmt>
        <RetainedByContractorAmt>62843</RetainedByContractorAmt>
        <NetToOrganizationAmt>-5217</NetToOrganizationAmt>
      </FundraiserActivityInfoGrp>
      <FundraiserActivityInfoGrp>
        <OrganizationBusinessName>
          <BusinessNameLine1Txt>ARIA COMMUNICATIONS</BusinessNameLine1Txt>
        </OrganizationBusinessName>
        <USAddress>
          <AddressLine1Txt>717 WEST ST GERMAIN STREET</AddressLine1Txt>
          <CityNm>ST CLOUD</CityNm>
          <StateAbbreviationCd>MN</StateAbbreviationCd>
          <ZIPCd>56301</ZIPCd>
        </USAddress>
        <ActivityTxt>TELEMARKETING</ActivityTxt>
        <FundraiserControlOfFundsInd>0</FundraiserControlOfFundsInd>
        <GrossReceiptsAmt>43462</GrossReceiptsAmt>
        <RetainedByContractorAmt>29566</RetainedByContractorAmt>
        <NetToOrganizationAmt>13896</NetToOrganizationAmt>
      </FundraiserActivityInfoGrp>
      <TotalGrossReceiptsAmt>871344</TotalGrossReceiptsAmt>
      <TotalRetainedByContractorsAmt>114031</TotalRetainedByContractorsAmt>
      <TotalNetToOrganizationAmt>757313</TotalNetToOrganizationAmt>
      <LicensedStatesCd>WI</LicensedStatesCd>
      <LicensedStatesCd>MN</LicensedStatesCd>
      <LicensedStatesCd>IL</LicensedStatesCd>
    </IRS990ScheduleG>
    <IRS990ScheduleI documentId="RetDoc1041900001">
      <GrantRecordsMaintainedInd>1</GrantRecordsMaintainedInd>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1Txt>UNIVERSITY OF WISCONSIN EXTENSION</BusinessNameLine1Txt>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1Txt>432 N LAKE STREET</AddressLine1Txt>
          <CityNm>MADISON</CityNm>
          <StateAbbreviationCd>WI</StateAbbreviationCd>
          <ZIPCd>53706</ZIPCd>
        </USAddress>
        <RecipientEIN>391805963</RecipientEIN>
        <IRCSectionDesc>WISCONSIN</IRCSectionDesc>
        <CashGrantAmt>300000</CashGrantAmt>
        <PurposeOfGrantTxt>PROGRAM ENHANCEMENT</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1Txt>UNIVERSITY OF WISCONSIN EXTENSION</BusinessNameLine1Txt>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1Txt>432 N LAKE STREET</AddressLine1Txt>
          <CityNm>MADISON</CityNm>
          <StateAbbreviationCd>WI</StateAbbreviationCd>
          <ZIPCd>53706</ZIPCd>
        </USAddress>
        <RecipientEIN>391805963</RecipientEIN>
        <IRCSectionDesc>WISCONSIN</IRCSectionDesc>
        <CashGrantAmt>27000</CashGrantAmt>
        <PurposeOfGrantTxt>JOURNALISM INNOVATION PROGRAM SUPPORT.</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1Txt>UNIVERSITY OF WISCONSIN EXTENSION</BusinessNameLine1Txt>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1Txt>432 N LAKE STREET</AddressLine1Txt>
          <CityNm>MADISON</CityNm>
          <StateAbbreviationCd>WI</StateAbbreviationCd>
          <ZIPCd>53706</ZIPCd>
        </USAddress>
        <RecipientEIN>391805963</RecipientEIN>
        <IRCSectionDesc>WISCONSIN</IRCSectionDesc>
        <CashGrantAmt>30000</CashGrantAmt>
        <PurposeOfGrantTxt>WISCONSIN LIFE RADIO PROGRAM SUPPORT.</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1Txt>UNIVERSITY OF WISCONSIN EXTENSION</BusinessNameLine1Txt>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1Txt>432 N LAKE STREET</AddressLine1Txt>
          <CityNm>MADISON</CityNm>
          <StateAbbreviationCd>WI</StateAbbreviationCd>
          <ZIPCd>53706</ZIPCd>
        </USAddress>
        <RecipientEIN>391805963</RecipientEIN>
        <IRCSectionDesc>WISCONSIN</IRCSectionDesc>
        <CashGrantAmt>21000</CashGrantAmt>
        <PurposeOfGrantTxt>CLASSICAL MUSIC PROGRAM SUPPORT.</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1Txt>UNIVERSITY OF WISCONSIN EXTENSION</BusinessNameLine1Txt>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1Txt>432 N LAKE STREET</AddressLine1Txt>
          <CityNm>MADISON</CityNm>
          <StateAbbreviationCd>WI</StateAbbreviationCd>
          <ZIPCd>53706</ZIPCd>
        </USAddress>
        <RecipientEIN>391805963</RecipientEIN>
        <IRCSectionDesc>WISCONSIN</IRCSectionDesc>
        <CashGrantAmt>56000</CashGrantAmt>
        <PurposeOfGrantTxt>2ND CENTURY NEWS FELLOWSHIP PROGRAM SUPPORT.</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1Txt>UNIVERSITY OF WISCONSIN EXTENSION</BusinessNameLine1Txt>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1Txt>432 N LAKE STREET</AddressLine1Txt>
          <CityNm>MADISON</CityNm>
          <StateAbbreviationCd>WI</StateAbbreviationCd>
          <ZIPCd>53706</ZIPCd>
        </USAddress>
        <RecipientEIN>391805963</RecipientEIN>
        <IRCSectionDesc>WISCONSIN</IRCSectionDesc>
        <CashGrantAmt>5000</CashGrantAmt>
        <PurposeOfGrantTxt>DIVERSITY INTERNSHIP PROGRAM.</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1Txt>UNIVERSITY OF WISCONSIN EXTENSION</BusinessNameLine1Txt>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1Txt>432 N LAKE STREET</AddressLine1Txt>
          <CityNm>MADISON</CityNm>
          <StateAbbreviationCd>WI</StateAbbreviationCd>
          <ZIPCd>53706</ZIPCd>
        </USAddress>
        <RecipientEIN>391805963</RecipientEIN>
        <IRCSectionDesc>WISCONSIN</IRCSectionDesc>
        <CashGrantAmt>20000</CashGrantAmt>
        <PurposeOfGrantTxt>LEE ESTER NEWS FELLOWSHP</PurposeOfGrantTxt>
      </RecipientTable>
      <Total501c3OrgCnt>1</Total501c3OrgCnt>
      <TotalOtherOrgCnt>0</TotalOtherOrgCnt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>WISCONSIN PUBLIC RADIO ASSOCIATION, INC. (WPRA) RECEIVES REQUESTS FOR ASSISTANCE FROM WPRA'S LICENSEES FOR SPECIAL PROJECTS. THE ASSISTANCE REQUESTS ARE APPROVED AND DISBURSED TO THE LICENSEES TO BE USED FOR THE APPROVED PROJECTS.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleI>
    <IRS990ScheduleM documentId="RetDoc1042900001">
      <SecuritiesPubliclyTradedGrp>
        <NonCashCheckboxInd>X</NonCashCheckboxInd>
        <ContributionCnt>45</ContributionCnt>
        <NoncashContributionsRptF990Amt>123724</NoncashContributionsRptF990Amt>
        <MethodOfDeterminingRevenuesTxt>MARKET VALUE</MethodOfDeterminingRevenuesTxt>
      </SecuritiesPubliclyTradedGrp>
      <Form8283ReceivedCnt>0</Form8283ReceivedCnt>
      <AnyPropertyThatMustBeHeldInd>0</AnyPropertyThatMustBeHeldInd>
      <ReviewProcessUnusualNCGiftsInd>1</ReviewProcessUnusualNCGiftsInd>
      <ThirdPartiesUsedInd>1</ThirdPartiesUsedInd>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 32B:</FormAndLineReferenceDesc>
        <ExplanationTxt>ROBERT W BAIRD RECEIVES STOCK GIFTS AND SELLS THEM ASAP.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleM>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 1</FormAndLineReferenceDesc>
        <ExplanationTxt>THE EXECUTIVE COMMITTEE CONSISTS OF THE BOARD CHAIR AS CHAIR, VICE CHAIR, TREASURER, SECRETARY, THE CHAIRS OF THE STANDING COMMITTEES, IMMEDIATE PAST CHAIR (IF A MEMBER OF THE BOARD) AND THE LICENSEE DIRECTOR. THIS COMMITTEE CAN VOTE ON MOTIONS RELATED TO WPRA ACTIVITIES BETWEEN BOARD MEETINGS. BYLAWS ARTICLE VII, SECTION 7.02</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 4</FormAndLineReferenceDesc>
        <ExplanationTxt>AMENDMENTS TO THE BYLAWS TO FURTHER CLARIFY THE ORGANIZATION'S PURPOSE, BOARD MEMBER/OFFICER POSITIONS &amp; DUTIES, AND BOARD COMMITTEES.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>PERSONS MAKING CONTRIBUTIONS TO THE ASSOCIATION WILL BECOME AND CONTINUE AS MEMBERS OF THE ASSOCIATION FOR A ONE-YEAR PERIOD BEGINNING UPON THE DATE OF CONTRIBUTION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 7A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ELECTION OF A MAJORITY OF THE DIRECTORS OCCURS BY SECRET BALLOT OF THE MEMBERSHIP. THE BOARD OPERATIONS COMMITTEE ESTABLISHES PROCEDURES CONCERNING THE CONDUCT OF ELECTIONS, DISTRIBUTES BALLOTS TO ALL MEMBERS, AND RECEIVES THE COUNT OF THE BALLOTS. WPRA AUDIT FIRM COUNTS THE BALLOTS. RESULTS OF AN ELECTION ARE MADE KNOWN TO THE MEMBERSHIP BY PUBLICATION OR OTHER MEANS AS SOON AS PRACTICABLE AFTER THE ELECTION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>WPRA REQUIRES ALL VOTING MEMBERS OF THE GOVERNING BODY TO HAVE ACCESS FOR REVIEW PURPOSES OF THE IRS FORM 990 PRIOR TO IT BEING FILED WITH THE INTERNAL REVENUE SERVICE. THE DIRECTOR OF RADIO OR A DESIGNEE WILL SUBMIT A DRAFT COPY OF THE FORM TO THE DIRECTORS PRIOR TO THE DUE DATE OF THE RETURN.THE FINANCIAL MANAGER COMPLETES AND PRESENTS A HIGHLIGHT SUMMARY OF THE 990 FOR THE BOARD TO SUPPLEMENT THE ACTUAL 990. EACH DIRECTOR WILL BE GIVEN THE OPPORTUNITY TO RESPOND IN WRITING OR BY EMAIL TO THE DIRECTOR OF RADIO OR DESIGNEE ASKING ANY QUESTIONS OR OBJECTING TO ANY INFORMATION PRESENTED IN THE RETURN.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>MEMBERS OF THE BOARD ARE REQUIRED TO SIGN A CONFLICT OF INTEREST POLICY THAT DESCRIBES PROHIBITED ACTIVITIES, AS DOING BUSINESS OR PROVIDING ADVICE ON ISSUES OR TRANSACTION THAT WILL PERSONALLY OR PROFESSIONALLY BENEFIT THEM. CONFLICT OF INTEREST DISCLOSURES ARE DOCUMENTED IN THE MINUTES BY THE RESPECTIVE MEETING OF THE GOVERNING BODY.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15</FormAndLineReferenceDesc>
        <ExplanationTxt>WPRA DOES NOT HAVE AN EXECUTIVE DIRECTOR</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 18</FormAndLineReferenceDesc>
        <ExplanationTxt>UPON REQUEST</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ASSOCIATION'S BYLAWS, ARTICLES OF INCORPORATION, AND AUDITED FINANCIAL STATEMENTS ARE POSTED ON WPRA.ORG. THE CONFLICT OF INTEREST POLICY IS AVAILABLE UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART XII, LINE 2C</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION HAS NOT CHANGED ITS OVERSIGHT PROCESS OR SELECTION PROCESS DURING THE TAX YEAR.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>