2018-10-23T10:34:07-05:00 2017-12-31 454037800 BURDETTE SMITH & BISH LLC 4035 RIDGE TOP ROAD SUITE 550 FAIRFAX VA 220307411 990 2017-01-01 134182652 ONLINE PUBLISHERS ASSOCIATION INC ONLI 6464731000 530 7TH AVENUE NO M1 NEW YORK NY 10018 JASON KINT PRESIDENT 6464731000 2018-07-27 1 SARAH E DEVOE CPA P01350114 7035915200 70.191.58.210 2018-07-27 09:15:03 ED P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 C5FAFC9929E324CCE2D84800749560759213C61E 2017 2018-06-14 16:35:46Z X DIGITAL CONTENT NEXT JASON KINT 530 7TH AVENUE M1 NEW YORK NY 10018 4639213 0 X WWW.DIGITALCONTENTNEXT.ORG X 2001 NY THE PRIMARY PURPOSE OF THE ONLINE PUBLISHERS ASSOCIATION D/B/A DIGITAL CONTENT NEXT (DCN) IS TO HELP CREATE A FAVORABLE BUSINESS CLIMATE FOR DIGITAL MEDIA PUBLISHERS. DCN ACTS AS A VOICE FOR ITS MEMBERS BEFORE THE ADVERTISING COMMUNITY, THE PRESS, THE GOVERNMENT AND THE PUBLIC. THROUGH RESEARCH AND COMMUNICATIONS, DCN HELPS ITS MEMBERS COMPETE IN THE MARKETPLACE FOR ADVERTISING SERVICES, AND WORKS TO COMMUNICATE THE VALUE OF QUALITY ONLINE CONTENT SITES TO ALL THE CONSTITUENCIES IT ADDRESSES ON BEHALF OF ITS MEMBERS. 51 51 13 0 59682 59682 3957065 3764463 873467 873582 1143 1168 0 0 4831675 4639213 0 0 0 0 2359150 2626236 0 0 0 2288176 2176545 4647326 4802781 184349 -163568 2945281 2019226 2385877 1623390 559404 395836 X THE PRIMARY PURPOSE OF THE DIGITAL CONTENT NEXT (DCN) IS TO HELP CREATE A FAVORABLE BUSINESS CLIMATE FOR DIGITAL MEDIA PUBLISHERS. DCN ACTS AS A VOICE FOR ITS MEMBER'S BEFORE THE ADVERTISING COMMUNITY, THE PRESS, THE GOVERNMENT AND THE PUBLIC. THROUGH RESEARCH AND COMMUNICATIONS, DCN HELPS ITS MEMBERS COMPETE IN THE MARKETPLACE FOR ADVERTISING SERVICES, AND WORKS TO COMMUNICATE THE VALUE OF QUALITY ONLINE CONTENT SITES TO ALL THE CONSTITUENCIES WE ADDRESS ON BEHALF OF OUR MEMBERS. 0 0 IN 2017, DCN'S MEMBERSHIP REPRESENTED NEARLY 80 WELL-KNOWN DIGITAL MEDIA COMPANIES. DURING 2017, DCN RELEASED THESE RESEARCH REPORTS PUBLICLY: "DCN DISTRIBUTED CONTENT BENCHMARK RESEARCH AND "TRUST AS A PROXY FOR BRAND VALUE". FINDINGS FROM THESE RESEARCH STUDIES WERE PUBLICIZED IN SEVERAL WAYS: THROUGH OUTREACH TO DCN MEMBERS, PROMOTION VIA DCN COMMUNICATION CHANNELS THE WEBSITE, NEWSLETTERS AND SOCIAL MEDIA. AS A RESULT OF ALL THESE ACTIVITIES, DCN RESEARCH FINDINGS AND VIEWPOINTS WERE NOTED IN DOZENS OF ARTICLES IN BOTH THE TRADE AND CONSUMER PRESS. DCN RESEARCH IN 2017 ALSO INCLUDED PRIVATE STUDIES EXCLUSIVELY FOR MEMBERS THAT DOCUMENTED CERTAIN OPERATING BENCHMARKS AND BEST PRACTICES FOR ONLINE PUBLISHERS. OTHER PRIVATE ACTIVITIES FOR OUR MEMBERSHIP IN ADDITION TO BOARD MEETINGS INCLUDED MEMBER EVENTS COVERING TOPICS SUCH AS TECHNOLOGY AND PRODUCT INNOVATION, MOBILE PLATFORMS, SOCIAL DISTRIBUTION, VIDEO, POLICY AND LEGAL ISSUES, BUSINESS MODELS AND THE 15TH ANNUAL DCN SUMMIT, FOR 200 ATTENDEES HELD IN MIAMI, DESIGNED TO PROVIDE AN OPPORTUNITY FOR IN-DEPTH DISCUSSION WITH EXPERT SPEAKERS ON IMPORTANT CURRENT TOPICS AND FUTURE GROWTH OF ONLINE PUBLISHING. 0 0 0 1 0 0 0 0 0 1 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 1 30 0 1 13 1 1 1 0 0 0 0 0 X 51 51 0 0 0 0 1 1 1 1 1 0 0 0 1 1 0 1 0 1 0 0 NY DC X THE ORGANIZATION 6464731000 530 7TH AVENUE NO M1 NEW YORK NY 10018 ADAM SYMSON DIRECTOR 1.00 X 0 0 0 ALEX SKATELL DIRECTOR 1.00 X 0 0 0 ANDREW SOLLINGER DIRECTOR 1.00 X 0 0 0 BETH BUEHLER DIRECTOR 1.00 X 0 0 0 CHRISTY TANNER CO-CHAIR 1.00 X X 0 0 0 DAN CHECK DIRECTOR 1.00 X 0 0 0 DARCY KELLER DIRECTOR 1.00 X 0 0 0 DEBBY KRENEK DIRECTOR 1.00 X 0 0 0 DOMENIC VENUTO DIRECTOR 1.00 X 0 0 0 ED DAVIS DIRECTOR 1.00 X X 0 0 0 EVAN SILVERMAN DIRECTOR 1.00 X 0 0 0 EVELYN WEBSTER DIRECTOR 1.00 X 0 0 0 GREG MASON DIRECTOR 1.00 X 0 0 0 IRA RUBENSTEIN DIRECTOR 1.00 X 0 0 0 JAMES FREIMAN DIRECTOR 1.00 X 0 0 0 JASON JORDAN DIRECTOR 1.00 X 0 0 0 JED HARTMAN SECRETARY 1.00 X X 0 0 0 JENNIFER WONG DIRECTOR 1.00 X 0 0 0 JESSE ANGELO DIRECTOR 1.00 X 0 0 0 JIM KENNEDY DIRECTOR 1.00 X 0 0 0 JOSHUA MACHT DIRECTOR 1.00 X 0 0 0 KEVIN GENTZEL DIRECTOR 1.00 X 0 0 0 KINSEY WILSON DIRECTOR 1.00 X 0 0 0 KRISHAN BHATIA DIRECTOR 1.00 X 0 0 0 LEON LEVITT DIRECTOR 1.00 X 0 0 0 LEONORA WIENER DIRECTOR 1.00 X 0 0 0 LISA VALENTINO DIRECTOR 1.00 X 0 0 0 LOREN MAYOR DIRECTOR 1.00 X 0 0 0 M SCOTT HAVENS TREASURER 1.00 X X 0 0 0 MARISA RUSSELL DIRECTOR 1.00 X 0 0 0 MARTY MOE CO-CHAIR 1.00 X X 0 0 0 MELISSA CHICKERING DIRECTOR 1.00 X 0 0 0 MICHAEL BISHARA DIRECTOR 1.00 X 0 0 0 MICHAEL FINNEGAN DIRECTOR 1.00 X 0 0 0 MICHAEL MELLIS DIRECTOR 1.00 X 0 0 0 NEIL PATEL DIRECTOR 1.00 X 0 0 0 NICK JOHNSON DIRECTOR 1.00 X 0 0 0 SAMEER DEEN DIRECTOR 1.00 X 0 0 0 SCOTT BAILEY DIRECTOR 1.00 X 0 0 0 SEAN MARIO DIRECTOR 1.00 X 0 0 0 STAN PAVLOVSKY DIRECTOR 1.00 X 0 0 0 STEPHEN GANDEE DIRECTOR 1.00 X 0 0 0 STEVEN SMITH DIRECTOR 1.00 X 0 0 0 STEVEN SUTHIANA DIRECTOR 1.00 X 0 0 0 SUSAN FOX DIRECTOR 1.00 X 0 0 0 MICHAEL SILBERMAN VICE CHAIR 1.00 X X 0 0 0 TIMOTHY KNIGHT DIRECTOR 1.00 X 0 0 0 TOM DAVIS DIRECTOR 1.00 X 0 0 0 TROY YOUNG DIRECTOR 1.00 X 0 0 0 VIKKI NEIL DIRECTOR 1.00 X 0 0 0 YASER BISHR DIRECTOR 1.00 X 0 0 0 JASON KINT CEO 40.00 X 536788 0 33341 CHRISTOPHER PEDIGO DIRECTOR GOV'T AFFAIRS 40.00 X 271383 0 30400 LISA ABOUREZK SVP MARKETING 40.00 X 293403 0 33428 LISA KERR SVP MARKET DEVELOPMENT 40.00 X 349658 0 18442 EMILY FISHBEIN DIRECTOR OF EVENTS/CONF 40.00 X 138340 0 8930 MICHELLE MANAFY EDITORIAL DIRECTOR 40.00 X 153987 0 26604 RANDE PRICE DIRECTOR OF RESEARCH 40.00 X 153311 0 19281 JOHN VILADE SVP, ADVERTISING RELATIONS 40.00 X 305625 133385 27469 2202495 133385 197895 8 0 1 0 AKIN GUMP DEPT 7247-6827 PHILADELPHIA PA 19170 LEGAL 111260 MCGUIRE WOODS LLP 800 E CANAL STREET RICHMOND VA 23219 LEGAL 108013 2 3764463 3764463 CONFERENCE INCOME 611600 813900 813900 ADVERTISING INCOME 541800 59682 59682 873582 1168 1168 4639213 813900 59682 1168 1899936 380869 61642 152999 130790 87544 67779 198013 63183 39736 156581 91237 827698 56873 3973 UNRELATED BUSINESS INCO 15292 RESEARCH 161241 PUBLIC RELATIONS 145440 BAD DEBT 141217 120738 4802781 161436 465414 1376738 561263 753238 499325 376719 347847 103035 81475 33521 21560 57134 42026 186495 81791 2945281 2019226 391361 526012 1118300 1075425 876216 21953 2385877 1623390 X 439554 343753 119850 52083 559404 395836 2945281 2019226 -163568 0 X X 1 X 0 0 0 0 0 0 3824145 348111 348111 348111 12526 10310 2216 90509 71165 19344 21560 9 DUE TO TRUSTX 21943 STATE INCOME TAXES PAYABLE 1 21953 X PART X, LINE 2: DCN IS A NOT-FOR-PROFIT ORGANIZATION THAT IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND HAS BEEN DETERMINED BY THE INTERNAL REVENUE SERVICE NOT TO BE A PRIVATE FOUNDATION. A PORTION OF MEMBERSHIP DUES ARE TREATED AS ADVERTISING INCOME FOR TAX PURPOSES BECAUSE THESE MEMBERS UTILIZE ADVERTISING SPACE ON DCN'S ONLINE NEWSLETTER. THIS ADVERTISING INCOME, LESS RELATED EXPENSES, IS DEEMED UNRELATED BUSINESS INCOME AND IS SUBJECT TO TAXATION. DCN ALSO INCURS LOBBYING COSTS UPON WHICH IT MAY ELECT TO PAY A 35% PROXY TAX OR PASS THE EXPENSE THROUGH TO ITS MEMBERS IN THE FORM OF NON-DEDUCTIBLE MEMBERSHIP DUES. FOR 2017 AND 2016, DCN ELECTED TO PASS THE EXPENSE THROUGH TO ITS MEMBERS IN LIEU OF PAYING EXCISE TAX. MANAGEMENT DOES NOT BELIEVE DCN HAS TAKEN ANY UNCERTAIN TAX POSITIONS THAT WOULD BE MATERIAL TO THE FINANCIAL STATEMENTS. WITH FEW EXCEPTIONS, DCN IS NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS BY THE FEDERAL, STATE OR LOCAL TAX AUTHORITIES FOR YEARS PRIOR TO 2014. X X 0 0 0 JASON KINT CEO 304371 0 232417 0 0 0 12760 0 20581 0 570129 0 0 0 CHRISTOPHER PEDIGO DIRECTOR GOV'T AFFAIRS 259902 0 11481 0 0 0 7747 0 22653 0 301783 0 0 0 LISA ABOUREZK SVP MARKETING 269585 0 23818 0 0 0 12107 0 21321 0 326831 0 0 0 LISA KERR SVP MARKET DEVELOPMENT 284373 0 65285 0 0 0 11077 0 7365 0 368100 0 0 0 MICHELLE MANAFY EDITORIAL DIRECTOR 141487 0 12500 0 0 0 5659 0 20945 0 180591 0 0 0 RANDE PRICE DIRECTOR OF RESEARCH 140863 0 12448 0 0 0 5634 0 13647 0 172592 0 0 0 JOHN VILADE SVP, ADVERTISING RELATIONS 288000 80385 17625 53000 0 0 4428 2051 16792 4198 326845 139634 0 0 PART I, LINE 3 THE DCN EXECUTIVE COMMITTEE ESTABLISHES THE PRIORITIES FOR THE YEAR FOR THE ORGANIZATION. THE EXECUTIVE COMMITTEE ESTABLISHES COMPENSATION BASED ON COMPARABLE DATA FROM OTHER ASSOCIATIONS. AT YEAR'S END, THE DCN COMPENSATION COMMITTEE REVIEWS THE ACCOMPLISHMENTS IN LIGHT OF THE PRIORITIES TO DETERMINE BONUS COMPENSATION OF THE CEO. TRUSTX DIGITAL ADVERTISING SERVICES INC PBC ORGANIZATION OWNS 100% OF TRUSTX AND HAD THE SAME CEO FOR PART OF THE YEAR 21943 PAYABLES TO/FROM 0 FORM 990, PART VI, SECTION A, LINE 6 DCN HAS 3 CLASSES OF MEMBERSHIP, BUT ONLY ONE HAS FULL VOTING POWER. FORM 990, PART VI, SECTION A, LINE 7A VOTING MEMBERS OF DCN ELECT BOARD MEMBERS ANNUALLY. FORM 990, PART VI, SECTION A, LINE 7B THE FOLLOWING DECISIONS OF THE BOARD OF DIRECTORS MUST BE APPROVED BY MEMBERS: 1)AMENDMENTS TO THE CERTIFICATE OF INCORPORATION OR A JUDICIAL DISSOLUTION, 2)DISPOSITION OF ALL, OR SUBSTANTIALLY ALL, OF THE ASSETS OF THE CORPORATION AND 3)PLANS TO MERGE OR CONSOLIDATE. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE PRESIDENT AND ACCOUNTANT BEFORE IT IS FILED. FORM 990, PART VI, SECTION B, LINE 15A THE PROCESS FOR DETERMINING COMPENSATION FOR THE PRESIDENT IS AS FOLLOWS. THE CHAIRMAN OF THE BOARD REQUESTS WRITTEN INPUT FROM EACH OF THE EXECUTIVE COMMITTEE MEMBERS REGARDING THE AREAS THAT THE PRESIDENT EXCELLED DURING THE YEAR, AS WELL AS THOSE THAT REQUIRE IMPROVEMENT. IN ADDITION, A MAJORITY OF THE EXECUTIVE COMMITTEE MEMBERS ALSO SIT ON OTHER ASSOCIATION BOARDS AND, THEREFORE, HAVE COMPARABLE DATA REGARDING COMPENSATION. THE CHAIRMAN THEN REVIEWS THE ASSOCIATION'S ACCOMPLISHMENTS, EXECUTIVE COMMITTEE INPUT AND COMPARABLE DATA TO DETERMINE COMPENSATION ADJUSTMENTS. THE PROCESS FOR DETERMINING COMPENSATION FOR ALL OTHER DCN EMPLOYEES, INCLUDING KEY EMPLOYEES, IS AS FOLLOWS. QUARTERLY MBOS (MANAGEMENT BY OBJECTIVES) ARE MUTUALLY DEFINED WITH THE EMPLOYEE. EACH QUARTER THE MBOS ARE REVIEWED TO DETERMINE WHAT HAS BEEN ACCOMPLISHED. AT THE END OF THE YEAR, A FULL PERFORMANCE EVALUATION IS COMPLETED FOR EACH EMPLOYEE, WHICH INCLUDES MAJOR JOB RESPONSIBILITIES, OBJECTIVES, KEY SKILLS AND A DEVELOPMENT PLAN. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE NOT GENERALLY AVAILABLE TO THE PUBLIC, BUT CONSIDERATION WILL BE GIVEN UPON REQUEST. FORM 990, PART XII, LINE 2C: NO CHANGE FROM PRIOR YEAR. THE EXECUTIVE COMMITTEE ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE ANNUAL REVIEW OF ITS FINANCIAL STATEMENTS & SELECTION OF AN INDEPENDENT ACCOUNTANT. TRUSTX DIGITAL ADVERTISING SERVICES INC PBC 530 7TH AVENUE M1 NEW YORK NY 10018 814310916 ADVERTISING DE ONLINE PUBLISHERS ASSOCIATION INC C 1.00000 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 1 1 0 0 TRUSTX DIGITAL ADVERTISING SERVICES INC PBC E 21943 ACTUAL AMOUNT TRUSTX DIGITAL ADVERTISING SERVICES INC PBC O 467905 ACTUAL AMOUNT TRUSTX DIGITAL ADVERTISING SERVICES INC PBC Q 510256 ACTUAL AMOUNT TRUSTX DIGITAL ADVERTISING SERVICES INC PBC P 889796 ACTUAL AMOUNT