2018-11-08T12:17:56-06:00 2017-12-31 582676261 Rogers & Company PLLC 8300 Boone Boulevard Suite 600 Vienna VA 22182 990 2017-01-01 410659918 Direct Selling Association DIRE 2024528866 1667 K Street NW No 1100 Washington DC 200061600 Adolfo Franco Executive Vice President 2024528866 2018-11-08 1 Lori A Collingsworth P00639819 7038930300 2018-11-08 72.214.41.82 2018-11-08 13:16:13 ES P 5757F712A8161F6F3964D64EA127352BD3BB441C 5757F712A8161F6F3964D64EA127352BD3BB441C 2017 2018-06-14 16:35:46Z Joseph N Mariano 1667 K Street NW No 1100 Washington DC 200061600 9541903 0 X http://www.dsa.org/ X 1978 DE National trade assocation for direct selling companies- See Part III and Schedule O 28 26 31 50 24550 0 223700 76294 6864672 6614988 204530 167502 63204 27244 7356106 6886028 0 0 0 0 3371523 3341271 0 0 0 4431393 4396288 7802916 7737559 -446810 -851531 5017864 4513102 1893220 2049899 3124644 2463203 X To protect, serve and promote the effectiveness of member companies and the independent business people they represent. See Schedule O 0 0 Education: Provide educational programming designed to enhance knowledge of the direct selling industry. DSA's meetings, conferences and seminars cover a wide range of issues relevant to direct selling companies. Government Affairs: Evaluate tactics to cause the public to perceive direct selling as a valid channel for distributing products and services and as an attractive earnings opportunity. Maintain a proactive legislative and regulatory profile and take steps to create and preserve an environment conducive to free enterprise. Communications: Identify issues of importance to the industry, assess resources available to the industry and periodically review and reprioritize issues. Other programs include: Research, International, and Membership Services 0 1 1 1 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 1 0 0 1 25 0 1 31 1 1 1 0 0 0 1 1 0 X 28 26 1 0 0 0 1 1 1 1 1 0 0 1 1 1 1 1 1 1 1 0 X X Jennifer Dunleavey 2024528866 1667 K Street NW No 1100 Washington DC 200061600 Joseph N Mariano President 37.50 1.00 X X 673229 0 84652 Adolfo Franco Secretary/ Executive VP 37.50 1.00 X X 311905 0 56643 Deborah T Ashford Legal Counsel 1.00 1.00 X X 0 0 0 John P Parker Chair 1.00 1.00 X X 0 0 0 Michael C MacDonald Treasurer 1.00 1.00 X X 0 0 0 Orville Thompson Past Chairman 1.00 1.00 X X 0 0 0 Dr Traci Lynn Burton Vice Chairman 1.00 1.00 X X 0 0 0 David B Holl Immediate Past Chairman 1.00 1.00 X X 0 0 0 Alan Alpert Director 1.00 0.00 X 0 0 0 Mona Ameli Director 1.00 0.00 X 0 0 0 Cami Boehme Director 1.00 0.00 X 0 0 0 Jean-Charles Boisset Director 1.00 0.00 X 0 0 0 Janice Capinegro Director 1.00 0.00 X 0 0 0 Robert Cavitt Director 1.00 1.00 X 0 0 0 Dan Chard Director 1.00 1.00 X 0 0 0 Angela Loehr Chrysler Director 1.00 1.00 X 0 0 0 Mike Collins Director 1.00 1.00 X 0 0 0 Matt Dorny Director 1.00 0.00 X 0 0 0 Cindy Droog Director 1.00 0.00 X 0 0 0 Ursula Dudley Oglesby Director 1.00 0.00 X 0 0 0 Marjorie Fine Director 1.00 1.00 X 0 0 0 Theresa Flores Director 1.00 0.00 X 0 0 0 Landen Fredrick Director 1.00 0.00 X 0 0 0 Jonathan Gelfand Director 1.00 0.00 X 0 0 0 Alexis Ginn Director 1.00 0.00 X 0 0 0 Ashley Good Director 1.00 0.00 X 0 0 0 Kevin Guest Director 1.00 0.00 X 0 0 0 Richard Hartvigsen Director 1.00 0.00 X 0 0 0 Richard Holwill Director 1.00 1.00 X 0 0 0 Lucas Hopkins Director 1.00 0.00 X 0 0 0 Truman Hunt Director 1.00 0.00 X 0 0 0 Asma Ishaq Director 1.00 0.00 X 0 0 0 Erik Johnson Director 1.00 1.00 X 0 0 0 Judith Jones Director 1.00 0.00 X 0 0 0 Pamela Jones Harbour Director 1.00 1.00 X 0 0 0 Jeffrey Kaufman Director 1.00 0.00 X 0 0 0 Allison Levy Director 1.00 0.00 X 0 0 0 Konrad Mayr Director 1.00 1.00 X 0 0 0 David Merriman Director 1.00 1.00 X 0 0 0 Josephine Mills Director 1.00 0.00 X 0 0 0 Ryan Napierski Director 1.00 0.00 X 0 0 0 Aidan O'Hare Director 1.00 0.00 X 0 0 0 Mark Schiro Director 1.00 0.00 X 0 0 0 Halle Sminchak Director 1.00 1.00 X 0 0 0 Kevin Sommer Director 1.00 0.00 X 0 0 0 Sandy Spielmaker Director 1.00 0.00 X 0 0 0 Connie Tang Director 1.00 1.00 X 0 0 0 Daniel Terrell Director 1.00 0.00 X 0 0 0 Elizabeth Thibaudeau Director 1.00 0.00 X 0 0 0 Chuck Thompson Director 1.00 0.00 X 0 0 0 Frank VanderSloot Director 1.00 0.00 X 0 0 0 Britney Vickery Director 1.00 1.00 X 0 0 0 Crayton Webb Director 1.00 0.00 X 0 0 0 Scott White Director 1.00 0.00 X 0 0 0 Christie Woodfin Director 1.00 0.00 X 0 0 0 Melissa K Brunton Senior VP, Meetings & Education 37.50 0.00 X 215032 0 48401 Jennifer Dunleavey VP, Administration and Operations 37.50 0.00 X 192295 0 32436 Nancy M Burke VP, Membership Services 37.50 0.00 X 158959 0 33448 John Webb Senior Legal Counsel 37.50 0.00 X 166386 0 45299 Brian Bennett Senior Dir. Public Affairs & Policy 37.50 0.00 X 131093 0 15339 Marcia Rhinehart Director, Executive Office & Board 37.50 0.00 X 103406 0 20998 David Riddy Director, Communications 37.50 0.00 X 101505 0 31140 Joseph Aquilina Ethics & Compliance Counsel 37.50 0.00 X 100535 0 13659 2154345 0 382015 10 0 1 0 James Campbell Company LLC 23327 Network Place Chicago IL 60673 Rent 546703 Hyatt Regency Orlando Convention Center 8741 International Dr Orlando FL 32819 Annual meeting venue 362693 IACONO Productions 11420 Deerfield Road Cincinnati OH 45242 Meeting staging and AV 341674 Marshall Salter 11 Spring St Castine ME 04421 Public Relations 275332 Hogan Lovells US LLP 555 13th St NW Washington DC 20004 Legal Services 217868 13 76294 76294 76294 Member dues 813910 4673035 4673035 Annual meeting 611430 1571095 1571095 Seminars 611430 332834 332834 Advertising 541800 24550 24550 Educational materials 611430 13474 13474 6614988 94719 94719 15833 15833 2728658 2655875 72783 72783 72783 Refunds/Rebates 900099 11411 11411 11411 6886028 6590438 24550 194746 1806999 1051774 142628 198963 140907 337594 71858 274200 17467 376204 479953 358001 88831 580581 284454 1274201 43109 34731 Dues and subscriptions 230509 Taxes and licenses 25348 Bad debt expense 1247 Personnel cost reimb. -82000 7737559 247479 0 60306 16707 76091 151362 449851 394223 53631 55628 4047335 3711653 533022 577752 5017864 4513102 735110 679259 742171 844906 415939 525734 1893220 2049899 X 3124644 2463203 3124644 2463203 5017864 4513102 -851531 190090 0 X X 0 1 X 1 0 47800 0 0 47800 47800 1 Republican Attorneys General Association (RAGA) 1747 Pennsylvania Avenue Suite 800 Washington DC 20006 464501717 20000 0 Republican State Leadership Committee (RSLC) 1201 F Street NW Suite 675 Washington DC 20004 050532524 12000 0 Democratic Attorneys General Association Inc (DAGA) 1580 Lincoln Suite 1125 Denver CO 80203 134220019 15000 0 Indiana Retailers Political Action Committee One N Capitol Suite 430 Indianapolis IN 46204 000000000 300 0 Curtis Hill for Indiana PO Box 7 Elkhart IN 46515 352153801 500 0 0 0 0 4673035 725182 -323030 402152 420573 -18421 Part I-A, Line 1: The Association makes occasional and limited contributions to candidates for state office, but only if those contributions are permitted by state or other law. The Association provides direct and indirect support to 527 organizations through membership dues and contributions. 30479 30479 0 419372 363744 55628 55628 Security deposit 44436 Deferred compensation assets 525734 Due from affiliated organizations 7582 577752 Deferred compensation liabilities 525734 525734 X 7063651 190090 5000 195090 6868561 17467 17467 6886028 7738243 18151 18151 7720092 17467 17467 7737559 Part X, Line 2: Management has evaluated the Organization's tax positions and has concluded that the Organization has taken no uncertain tax positions that qualify for either recognition or disclosure in the consolidated financial statements for the years ended December 31, 2017 and 2016. Part XI, Line 2d - Other Adjustments: Consolidated organization revenue 5,000. Part XII, Line 2d - Other Adjustments: Consolidated organization expenses 18,151. X X 1 1 X X X X X 0 0 0 Joseph N Mariano President 562871 0 105558 0 4800 0 37866 0 46786 0 757881 0 0 0 Adolfo Franco Secretary/ Executive VP 294580 0 12525 0 4800 0 34563 0 22080 0 368548 0 0 0 Melissa K Brunton Senior VP, Meetings & Education 194688 0 20344 0 0 0 12936 0 35465 0 263433 0 0 0 Jennifer Dunleavey VP, Administration and Operations 159000 0 19295 0 14000 0 11610 0 20826 0 224731 0 0 0 Nancy M Burke VP, Membership Services 141960 0 16999 0 0 0 9558 0 23890 0 192407 0 0 0 John Webb Senior Legal Counsel 150961 0 15425 0 0 0 10018 0 35281 0 211685 0 0 0 Part I, Line 1a First class airfare is occassionally provided for long trips. Travel for companions is also occasionally provided for the Executive VP who is the sole caregiver to an elderly dependent parent. X Products 3080 76294 Fair Market Value 0 0 0 Form 990, Part I, Line 1, Brief Description of Organization Activities: The Direct Selling Association (DSA) is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. More than 20 million Americans are involved in direct selling in every state, congressional district and community in the United States. In 2016, direct selling generated more than $35 billion in retail sales. Form 990, Part III, Line 1, Description of Organization Mission: To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers. Form 990, Part VI, Section A, line 2 Some members of the Board of Directors of the Association also serve on the corporate boards of other members. Form 990, Part VI, Section A, line 6 The Association has members. Form 990, Part VI, Section A, line 7a The Board of Directors is elected by plurality vote of the members at the annual business meeting on a staggered basis. Form 990, Part VI, Section A, line 7b Each active member is entitled to one vote on any matter duly before the membership, at the annual business meeting or otherwise, which vote may be cast in person, by mail, or by proxy duly authorized in writing. Form 990, Part VI, Section B, line 11b Each member of the Board of Directors receive a copy of the Form 990 prior to the submission of the form to the Internal Revenue Service. The Form 990 is not filed until all members of the Board have been sent the completed Form 990 and had 10 days to review and comment upon it. Form 990, Part VI, Section B, line 12c All members of the board and staff are required to sign a Conflict of Interest Policy, which is updated annually or when the status of the conflict of interest has changed. DSA conducts an orientation of all new board members which includes discussion and disclosure of any conflicts of interest, as well as ongoing briefings throughout the year by the Board of Directors on this topic. Form 990, Part VI, Section B, line 15 Compensation for the top two management officials (President and Secretary) is set by formal committee. Compensation and benefits are negotiated by this committee with staff on a periodic basis. At the last contract negotiation, a complete study was done by an independent third party. Form 990, Part VI, Section C, line 19 The Form 990 is available to the public upon request. Copies will be provided immediately in the case of in-person requests. Requests received by written, phone, fax or e-mail means will be honored by directing the requestors to our website. Form 1024 is available to the public upon request. Other organizational documents are not made available to the public. Form 990, Part XII, Line 2c: The Executive Committee assumes responsibility for oversight of the audit of the financial statements and selection of an independent accountant. The process is consistent with previous years. Direct Selling Education Foundation 1667 K Street NW Suite 1100 Washington DC 20006 237335899 Education DC 501(c)(3) Line 7 0 Direct Selling Empowers Americans 1667 K Street NW Suite 1100 Washington DC 20006 Political Action Committee DC 527 0 Direct Selling Association Political Action Committee 1667 K Street NW Suite 1100 Washington DC 20006 521183492 Political Action Committee DC 527 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 1 1 1 0 0