2018-05-08T10:21:46-05:00 2017-06-30 582487348 HAW APRIO LLP FIVE CONCOURSE PARKWAY SUITE 1000 ATLANTA GA 30328 990 2016-07-01 680217381 VISIT NAPA VALLEY INC VISI 7072263526 1001 SECOND STREET NO 330 NAPA CA 94559 CLAY GREGORY CEO 7072263526 2018-05-08 1 ANGELA T DOTSON CPA P00645864 4048929651 2018-05-08 2016 2022-09-23 18:48:47Z CLAY GREGORY 1001 SECOND STREET NO 330 NAPA CA 94559 7421614 0 X WWW.VISITNAPAVALLEY.COM X 1990 CA THE MISSION OF VISIT NAPA VALLEY, INC. IS TO PROMOTE, PROTECT AND ENHANCE NAPA VALLEY'S POSITION AS NORTH AMERICA'S PREMIER WINE, FOOD, ARTS, AND WELLNESS DESTINATION. 17 16 27 80 0 0 767957 714482 6048015 6500382 866 758 116212 83510 6933050 7299132 1008355 292000 0 0 2544526 2502619 0 0 0 3134607 4014531 6687488 6809150 245562 489982 3515449 4308094 706791 1009454 2808658 3298640 THE MISSION OF VISIT NAPA VALLEY, INC. IS TO PROTECT AND ENHANCE THE NAPA VALLEY'S POSITION AS NORTH AMERICA'S LEGENDARY WINE, FOOD, ARTS, AND WELLNESS DESTINATION. 0 0 VISIT NAPA VALLEY, INC. IS A NOT-FOR-PROFIT ORGANIZATION THATLEADS COUNTYWIDE TOURISM MARKETING AND SALES EFFORTS, TARGETING SPECIFIC SEGMENTS OF VISITORS, AS WELL AS SPECIFIC TIMES OF THE WEEK, FOR VISITATION. ATTRACTING BOTH LEISURE AND GROUP/BUSISINESS TRAVELERS IS IMPORTANT FOR VISIT NAPA VALLEY TO ACHIEVE ITS STRATEGIC OBJECTIVES. VISIT NAPA VALLEY'S EFFORTS SINCE 2010 HAVE RESULTED IN AN INCREASE IN MARKETING PARTNERS - FROM SIX PAYING TO 278 PAYING PARTNERS. IN ADDITION, NOT-FOR-PROFIT (NON-PAYING) PARTNERSHIPS HAVE GROWN FROM FEWER THAN FIVE TO MORE THAN 40, INCLUDING ALL FIVE CHAMBER OF COMMERCE AND CITY COUNCILS, AS WELL AS NAPA COUNTY BOARD OF SUPERVISORS. VISIT NAPA VALLEY, INC.'S MEDIA RELATIONS AND DIGITAL MARKETING EFFORTS HAVE BEEN HIGHLY SUCCESSFUL, AS MEASURED BY: *PRESS VISITS UP BY > 220% *MEDIA IMPRESSIONS > 55% *FACEBOOK FOLLOWERS >55% *INSTAGRAM >225% *WWW.VISITNAPAVALLEY.COM > 1 MILLION UNIQUE USERS, UP 14% AND NOW, THE NUMBER ONE PLANNING TOOL USED BY NAPA VALLEY VISITORS WHEN PLANNING THEIR TRIP. 0 0 0 1 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 1 30 0 1 27 1 0 0 0 0 0 0 X 17 16 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 CA X TERESA COLEMAN 7072600113 1001 SECOND STREET SUITE 300 NAPA CA 94559 CLAY GREGORY CEO 40.00 X X 364734 0 30320 DAVID SHIPMAN CHAIRMAN 0.10 X X 0 0 0 STEPHEN CORLEY SECRETARY/TREASURER 0.10 X X 0 0 0 STAN BOYD BOARD MEMBER 0.10 X 0 0 0 STEVE CARLIN BOARD MEMBER 0.10 X 0 0 0 LINDA REIFF BOARD MEMBER 0.10 X 0 0 0 SARA BROOKS BOARD MEMBER 0.10 X 0 0 0 THOMAS BENSEL BOARD MEMBER 0.10 X 0 0 0 REYNALDO ZERTUCHE BOARD MEMBER 0.10 X 0 0 0 MICHAEL GYETVAN BOARD MEMBER 0.10 X 0 0 0 MICHAEL LENNON BOARD MEMBER 0.10 X 0 0 0 STEVE DAVINO BOARD MEMBER 0.10 X 0 0 0 JOHN EVANS BOARD MEMBER 0.10 X 0 0 0 DON SHINDLE BOARD MEMBER 0.10 X 0 0 0 GREG BRUN BOARD MEMBER 0.10 X 0 0 0 ERIK BURROW BOARD MEMBER 0.10 X 0 0 0 PAM SIMPSON BOARD MEMBER 0.10 X 0 0 0 TERESA SAVAGE VICE PRESIDENT SALES 40.00 X 175317 0 7013 ANGELA JACKSON DIRECTOR OF MEDIA RELATION 40.00 X 140724 0 5629 CATHERINE HEYWOOD DIRECTOR OF OPERATIONS 40.00 X 110167 0 4407 LISA POPPEN VICE PRESIDENT MARKETING 40.00 X 201542 0 8062 992484 0 55431 5 0 1 0 MERING CARSON 1700 I STREET 2ND FLOOR SACRAMENTO CA 95811 ADVERTISING SERVICES 613248 DOMINIC PHILLIPS EVENT MANAGEMENT 1800 FILBERT ST SAN FRANCISCO CA 94123 EVENT MANAGEMENT 391262 ANDREW FREEMAN & COMPANY RELATIONS 1212 MARKET ST SUITE 330 SAN FRANCISCO CA 94104 PUBLIC RELATIONS 133090 TI SHARED SERVICES INC LOCKBOX 223545 PITTSBURGH PA 15251 ADVERTISING SERVICES 131550 SIMPLEVIEW 7458 N LA CHOLLA BLVD 100 TUCSON AZ 85741 MARKETING SERVICES 120075 7 714482 714482 MARKETING PROGRAM INCO 812900 6088105 6088105 MEMBERSHIP DUES 900099 383295 383295 LODGING COMMISSIONS 900099 28732 28732 CONFERENCE TICKET SALE 900099 250 250 6500382 758 758 205992 122482 83510 83510 7299132 6583892 0 758 292000 774795 1294260 74285 215326 143953 8005 144489 387277 1786581 146527 248614 199367 607802 56650 6780 EVENT PRODUCTION 244146 MISCELLANEOUS EXPENSE 76612 RESEARCH EXPENSE 51805 MEMBERSHIP EXPENSE 38896 10980 6809150 1299640 1282621 150220 500504 1772844 2294303 30122 37431 87868 60661 374727 326975 80564 47752 84789 76696 9402 8126 3515449 4308094 706791 1009454 706791 1009454 X 2808658 3298640 2808658 3298640 3515449 4308094 489982 0 X 0 1 X 1 0 1 0 0 5093 1636 3457 88747 64831 23916 280887 260508 20379 47752 X 7381172 122482 122482 7258690 40442 40442 7299132 6891190 122482 122482 6768708 40442 40442 6809150 PART X, LINE 2: THE ORGANIZATION HAS NOT TAKEN ANY UNCERTAIN TAX POSITIONS DURING THE FISCAL YEAR. THE ORGANIZATION BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN TO DATE AND, THEREFORE, HAS NO RELATED INCOME TAX DUE FOR ALL THE YEARS WHERE THE STATUE OF LIMITATIONS REMAINS OPEN. PART XI, LINE 2D - OTHER ADJUSTMENTS: COST OF GOOD SOLD ARE NETTED IN THE FORM 990. PART XI, LINE 4B - OTHER ADJUSTMENTS: PARTNERSHIP EXPENSES ARE NETTED IN FINANCIALS PART XII, LINE 2D - OTHER ADJUSTMENTS: COST OF GOOD SOLD ARE NETTED IN THE FORM 990. PART XII, LINE 4B - OTHER ADJUSTMENTS: PARTNERSHIP EXPENSES ARE NETTED IN FINANCIALS 0 CALISTOGA CHAMBER OF COMMERCE 1133 WASHINGTON STREET CALISTOGA CA 95411 942159988 501(C)(6) 30000 FMV COLLATERAL HANDOUTS PROMOTE TOURISM AND ENHANCE TOURIST OFFICE ST HELENA CHAMBER OF COMMERCE 657 MAIN STREET ST HELENA CA 94574 940830930 501(C)(6) 30000 FMV COLLATERAL HANDOUTS PROMOTE TOURISM AND ENHANCE TOURIST OFFICE YOUNTVILLE CHAMBER OF COMMERCE 6484 WASHINGTON STREET YOUNTVILLE CA 94599 680010763 501(C)(6) 30000 FMV COLLATERAL HANDOUTS PROMOTE TOURISM AND ENHANCE TOURIST OFFICE AMERICAN CANYON CHAMBER OF COMMERCE 3427 BROADWAY STREET F3 AMERICAN CANYON CA 94503 680322395 501(C)(6) 30000 FMV COLLATERAL HANDOUTS PROMOTE TOURISM AND ENHANCE TOURIST OFFICE NAPA VALLEY VINE TRAIL COALITION 1700 SOSCOL AVENUE 7 NAPA CA 94559 263426758 501(C)(3) 150000 FMV COLLATERAL HANDOUTS PROMOTE TOURISM AND ENHANCE TOURIST OFFICE THE CULINARY INSTITUTE OF AMERICA 2555 MAIN ST ST HELENA CA 94574 060653264 501(C)(3) 22000 SCHOLARSHIPS AND FUNDING FOR PROGRAMS 2 4 X X X 0 0 0 CLAY GREGORY CEO 264734 0 100000 0 0 0 10800 0 19520 0 395054 0 0 0 TERESA SAVAGE VICE PRESIDENT SALES 140509 0 34808 0 0 0 7013 0 0 0 182330 0 0 0 LISA POPPEN VICE PRESIDENT MARKETING 175292 0 26250 0 0 0 8062 0 0 0 209604 0 0 0 NAPA VALLEY TOURISM CORPORATION COMMON OFFICER 6088105 MARKETING SERVICES 0 FORM 990, PART VI, SECTION B, LINE 11B THE CHIEF EXECUTIVE OFFICER AND DIRECTOR OF FINANCE SHALL WORK IN CONJUNCTION WITH THE OUTSIDE ACCOUNTING FIRM ENGAGED TO PREPARE THE FORM 990 TO REVIEW ITS ACCURACY PRIOR TO REVIEW AND SUBMISSION. THE FINANCE COMMITTEE SHALL REVIEW AND APPROVE THE IRS FORM 990 ANNUAL TAX FILING AND SUBMISSION. IT IS THE DUTY OF THE FINANCE COMMITTEE TO REPORT ITS FINDINGS CONCERNING THE FORM 990 TO THE EXECUTIVE COMMITTEE PRIOR TO SUBMISSION. A BOARD RESOLUTION IS NOT REQUIRED BEFORE FILING. FORM 990, PART VI, SECTION B, LINE 12C ANNUALLY EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH BOARD-DELEGATED POWERS SHALL SIGN A "CONFLICT OF INTEREST POLICY ANNUAL AFFIRMATION STATEMENT" IF A CONFLICT OF INTEREST DOES EXIST THE EMPLOYEE OR BOARD MEMBER MAY NOT BE PERMITTED TO PARTICIPATE IN THE TRANSACTION DECISION. SHOULD THERE BE ANY DISPUTE AS TO WHETHER A CONFLICT OF INTEREST EXISTS, THE BOARD OF DIRECTORS SHALL DETERMINE WHETHER A CONFLICT OF INTEREST EXISTS AND SHALL DETERMINE THE APPROPRIATE RESPONSE. FORM 990, PART VI, SECTION B, LINE 15 THE COMPENSATION OF THE CEO IS DETERMINED BY THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS CONSISTING OF THE BOARD CHAIR, CHAIR-ELECT, & SECRETARY/TREASURER. THIS PROCUEDURE WAS ADOPTED IN 2009 AND TAKES INTO ACCOUNT INDUSTRY COMPARISON AND LOCAL WAGE SCALES. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION WILL MAKE THE 990 AVAILABLE UPON REQUEST. FORM 990, XII, LINE 2C: THE BOARD HAS AN AUDIT COMMITTEE AND NO CHANGES HAVE BEEN MADE TO PRIOR YEAR PROCESSES. NAPA VALLEY TOURISM CORPORATION 1001 SECOND STREET SUITE 330 NAPA CA 94559 273207209 NAPA VALLEY TOURISM CORPORATION FUNCTIONS AS A CONDUIT FOR FUNDING RECIEVED CA 501(C)(6) N/A 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 NAPA VALLEY TOURISM CORPORATION L 6088105 ACTUAL COST