2025-11-13T20:08:28-06:00 2024-12-31 946214841 ARMANINO ADVISORY LLC 2700 CAMINO RAMON STE 350 SAN RAMON CA 945835004 990 2024-01-01 940835150 SAN FRANCISCO TRAVEL ASSOCIATION SANF 4159746900 ONE POST STREET 2700 SAN FRANCISCO CA 94104 JANICE LEE EVP & CFO 4159746900 2025-11-13 1 1 KATY BROWN P00650274 9257902600 2025-11-13 2024 2025-03-06 01:10:19Z JANICE LEE ONE POST STREET 2700 SAN FRANCISCO CA 94104 25460159 0 X WWW.SANFRANCISCO.TRAVEL X 1909 CA TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL. 33 33 64 33 130881 0 25794674 19751114 3429056 2981358 140750 16362 501795 448979 29866275 23197813 0 0 0 0 12116197 10936165 0 0 0 17162985 11684678 29279182 22620843 587093 576970 18878266 22957794 9607111 13053793 9271155 9904001 X TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL. 0 0 AS THE CITY'S OFFICIAL VISITOR PROMOTION ORGANIZATION, THE PRIMARY PURPOSE OF THE SAN FRANCISCO TRAVEL ASSOCIATION IS TO ENHANCE SAN FRANCISCO'S ECONOMY BY PROMOTING THE CITY AS A SITE FOR CONVENTIONS AND TRADE SHOWS, AND AS A DESTINATION FOR LEISURE TRAVELERS. IN SUPPORT OF THIS PURPOSE, SAN FRANCISCO TRAVEL PROVIDES SALES AND MARKETING, AS WELL AS INFORMATION SERVICES TO FACILITATE AN EXCELLENT VISITOR EXPERIENCE AND ENHANCE THE VISIBILITY OF ITS MEMBERS.DURING PERIOD JANUARY TO DECEMBER 2024, SAN FRANCISCO TRAVEL'S CONVENTION DIVISION BOOKED FUTURE MEETINGS REPRESENTING 1M+ HOTEL ROOM NIGHTS. THE DIVISION CONTINUED TO REFINE SALES STRATEGIES FOCUSING ON RETAINMENT OF AT-RISK GROUPS, GROUP MARKETING AND INTERNATIONAL FOR BOTH CITYWIDE CONVENTIONS AND SELF-CONTAINED GROUPS. (CONT. ON SCH. O)SAN FRANCISCO TRAVEL COMPLETED COMPREHENSIVE RESEARCH ON VISITOR ATTITUDES, USAGE, AND VISITATION IN THE DOMESTIC AND INTERNATIONAL MARKETS. SF TRAVEL CONTINUES TO USE THE CUSTOM ECONOMIC IMPACT CALCULATOR MODULE FOR CONVENTIONS, SPORT EVENTS AND SPECIAL EVENT. ADDITIONALLY, SAN FRANCISCO TRAVEL ASSOCIATION CONTINUES TO UTILIZE DATABASE MODELING AND INTELLIGENCE FOR VISITOR VOLUME, PAID NIGHTS AND TOTAL VISITOR SPEND BY COUNTRY AND REGION TO BETTER TRACK ROI OF SALES AND MARKETING SPEND.IN 2024, SAN FRANCISCO TRAVEL PUBLIC POLICY STAFF ALONG WITH THE BOARD OF DIRECTORS CONTINUED TO EDUCATE AND ADVOCATE AROUND ISSUES WHICH AFFECT THE VISITOR EXPERIENCE, AND THEREFORE THE ECONOMIC IMPACT OF THE INDUSTRY. SF TRAVEL SUPPORTED INCREASED FUNDING FOR STREET CLEANING, HOMELESS SERVICES, AND SECURITY, AS WELL AS ADVOCATED FOR ACCOMMODATIONS AND IMPROVED TRANSPORTATION SERVICES TO MEET CLIENT NEEDS.THE MARKETING ORGANIZATION DEVELOPED MARKETING CAMPAIGNS THAT GENERATED MILLIONS OF VISITORS TO OUR VARIOUS WEBSITES IN DIFFERENT LANGUAGES. THROUGH ONGOING OPTIMIZATION, CONTENT DEVELOPMENT AND SEO, THE WEBSITE GENERATED 3,232,572 ENGAGED SESSIONS IN 2024. THE MARKETING DIVISION ALSO LAUNCHED MULTIPLE INTEGRATED DOMESTIC AND GLOBAL INTERNATIONAL CAMPAIGNS THAT DROVE GREAT IMPRESSION AND ENGAGEMENT RESULTS. IN ADDITION, THE GLOBAL PUBLIC & MEDIA RELATIONS STAFF CONTINUED TO EXPAND ITS EFFORT TO CONVEY POSITIVE STORIES ABOUT SAN FRANCISCO INCLUDING SECURED 2,051 MEDIA PLACEMENTS, ORGANIZED 143 MEDIA VISITS ACROSS ALL MARKETS, ISSUED 23 NEWS RELEASES AND PITCHED MEDIA AND INFLUENCERS AT VARIOUS EVENTS.SAN FRANCISCO TRAVEL'S TOURISM STAFF EXECUTED SEVEN FULLY INTEGRATED PROMOTIONAL MARKETING CAMPAIGNS IN KEY INTERNATIONAL MARKETS, INCLUDING CANADA, UK, GERMANY, AND INDIA. ALL CAMPAIGNS FEATURED A ROOM NIGHT GENERATING COMPONENT. THE TEAM ALSO CONTINUED ITS PARTNERSHIP WITH SAN FRANCISCO INTERNATIONAL AIRPORT (SFO) FOR JOINT MARKETING CAMPAIGN EFFORTS AND PROVIDING CRITICAL SUPPORT FOR INTERNATIONAL PROGRAMS. STAFF ALSO ATTENDED KEY MISSIONS, TRADE SHOWS, INCLUDING IPW, BRAND USA TRAVEL WEEK AND OTHERS. 0 1 0 0 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 38 0 1 64 1 1 1 0 0 0 1 1 0 1 0 X 33 33 0 0 0 0 1 1 1 1 1 0 1 1 0 1 1 1 1 1 1 1 0 CA X JANICE LEE EVP CHIEF FINANCIAL OFFICER 4152272644 ONE POST STREET STE 2700 SAN FRANCISCO CA 94104 X ANNA MARIE PRESUTTI SEE SCH. O 39.50 2.00 X X 169394 0 3867 JOHN ANDERSON BOARD CHAIR 2.00 X X 0 0 0 RANDALL REYNOSO IMMEDIATE PAST CHAIR 2.00 2.00 X X 0 0 0 GAIL HUNTER VICE CHAIR 2.00 2.00 X X 0 0 0 SANDRA FLETCHER SECRETARY/TREASURER 2.00 2.00 X X 0 0 0 CHRISTINE GAUDENZI MARKETING COUNCIL CHAIR 2.00 X X 0 0 0 MARKUS TREPPENHAUER TOURISM CHAIR 2.00 X X 0 0 0 GARY BAUER DIRECTOR 2.00 X 0 0 0 CARMEN CHU DIRECTOR 2.00 X 0 0 0 CLIFTON CLARK DIRECTOR 2.00 X 0 0 0 MICHAEL COSTANZO DIRECTOR 2.00 X 0 0 0 ROBERT EMMONS DIRECTOR 2.00 X 0 0 0 MURAT ESKICIOGLU DIRECTOR 2.00 X 0 0 0 ELAINE FORBES DIRECTOR 2.00 X 0 0 0 ANDREW FREEMAN DIRECTOR 2.00 X 0 0 0 NANY FULLMORE DIRECTOR (THRU 08/24) 2.00 X 0 0 0 GREG MOORE DIRECTOR 2.00 X 0 0 0 SCOTT GENTNER DIRECTOR 2.00 X 0 0 0 STEPHANE GRAS DIRECTOR 2.00 X 0 0 0 LEE GREGORY DIRECTOR 2.00 X 0 0 0 TERRY HANEY DIRECTOR 2.00 X 0 0 0 KATHRYN INGLIN DIRECTOR 2.00 X 0 0 0 LISA KERSHNER DIRECTOR 2.00 X 0 0 0 DAVID LEWIN DIRECTOR 2.00 X 0 0 0 STEPHEN MCLEOD DIRECTOR 2.00 X 0 0 0 EMMA MOON DIRECTOR 2.00 X 0 0 0 PATRICK MURPHY DIRECTOR 2.00 X 0 0 0 YOYO MURPHY DIRECTOR 2.00 X 0 0 0 JOEY NEVIN DIRECTOR 2.00 X 0 0 0 CAITLIN O'NEILL DIRECTOR 2.00 X 0 0 0 SEBASTIEN PFEIFFER DIRECTOR 2.00 X 0 0 0 SHEILA SHIN DIRECTOR 2.00 X 0 0 0 JENNY THOMASSIAN DIRECTOR 2.00 X 0 0 0 JOHN TRUDEAU DIRECTOR 2.00 X 0 0 0 CINDY WONG-CHEN DIRECTOR 2.00 X 0 0 0 JOSEPH D'ALESSANDRO PRESIDENT/CEO (THRU 01/24) 37.50 2.00 X 1169154 0 4929 TINA WU EVP, CFO (THRU 02/24) 37.50 2.00 X 72799 0 7003 SCOTT BECK PRESIDENT/CEO (THRU 05/24) 37.50 2.00 X 575899 0 14556 NICOLE ROGERS EVP, CHIEF CUSTOMER OFFICER 37.50 X 380398 0 110980 PAUL FRENTSOS EVP, COO (THRU 07/24) 37.50 2.00 X 341344 0 50890 HUBERTUS FUNKE EVP, CHIEF TOURISM OFFICER 37.50 X 297087 0 54216 CASSANDRA MCGOLDRICK EVP, CHIEF STRATEGY OFFICER 37.50 X 315387 0 83505 LYNN BRUNI PERKINS EVP, CHIEF MKT OFFICER 37.50 X 299860 0 71816 CHRISTINA HOPEMAN VP, INFO/TECH 37.50 X 269989 0 75590 KENLEY MOY VP, NATIONAL SALES 37.50 X 271876 0 52753 BRETT ALLOR VP, MARKET STRATEGY & RESEARCH 37.50 X 215785 0 45914 JULIE VAN'T HUL VP, SALES, EVENTS & SERVICES 37.50 X 218748 0 45830 ERNIE GARCIA DIRECTOR, CITYWIDE ACCOUNTS 37.50 X 214126 0 43193 4811846 0 665042 43 0 1 0 HARTMANN STUDIOS 7000 VISTA DRIVE WEST DES MOINES IA 50266 EVENT MANAGEMENT 417363 ONE WORKPLACE 500 DAVIS STREET SAN FRANCISCO CA 94111 OFFICE DESIGN AND CONSTRUCTION SERVICES 244775 AVDG LLC 41454 CHRISTY STREET FREMONT CA 94538 AUDIO VISUAL DESIGN AND MAINTENANCE 193435 LVL FILMS LLC 5648 SILVER LEAF RD SAN JOSE CA 95138 VIDEO PRODUCTION 189776 FUTTERMAN DUPREE DODD CROLEY MAIER LLP 601 MONTGOMERY STREET SUITE 1210 SAN FRANCISCO CA 94111 LEGAL SERVICES 120444 7 17587687 2163427 19751114 MEMBER CO-OP ADVERTISI 541800 1083103 1083103 MEMBERSHIP DUES 900099 1061617 1061617 MEMBER CO-OP PROGRAMS 900099 577380 577380 MEMBER PROGRAMS 900099 181054 181054 ADVERTISING 541860 78204 78204 2981358 16362 16362 2262346 2262346 0 0 ADMINISTRATIVE SERVICE 900004 396302 396302 ONLINE RESERVATION SYS 900004 52677 52677 448979 23197813 3299456 130881 16362 4023082 4381712 780666 1225032 525673 74758 120093 857600 8528644 166032 489612 984393 108479 14699 89448 191067 MERCHANT CREDIT CARD & 34606 EE RELATIONS & DEVELOPM 25247 22620843 2324747 5432415 687768 228494 9871829 4658997 886003 899340 7623782 6660928 241343 962854 3022173 3070931 760720 1083683 7704763 18878266 22957794 4947403 1249351 727137 673837 10724 3932571 11119881 9607111 13053793 X 9271155 9904001 9271155 9904001 18878266 22957794 576970 55876 0 X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 4346760 3599103 747657 3148976 2945981 202995 128046 115844 12202 962854 RIGHT OF USE ASSETS 7649448 RENT RECEIVABLE 55315 7704763 DEFERRED COMPENSATION PLAN OBLIGATION 1977211 EIDL LOAN 483182 TENANT SECURITY DEPOSITS 6721 LEASE LIABILITIES 8652767 11119881 X PART X, LINE 2: THE ASSOCIATION HAS BEEN GRANTED TAX-EXEMPT STATUS BY THE INTERNAL REVENUE SERVICE (IRS) UNDER SECTION 501(C)(6) AND THE CALIFORNIA FRANCHISE TAX BOARD UNDER SECTION 23701(E) OF THE CALIFORNIA REVENUE AND TAXATION CODE. THE FOUNDATION HAS ALSO BEEN GRANTED TAX-EXEMPT STATUS BY THE IRS UNDER SECTION 501(C)(3) AND THE CALIFORNIA FRANCHISE TAX BOARD UNDER SECTION 23701(D) OF THE CALIFORNIA REVENUE AND TAXATION CODE. ACCORDINGLY, NO PROVISION FOR INCOME TAX HAS BEEN MADE IN THE ACCOMPANYING CONSOLIDATED FINANCIAL STATEMENTS. U.S. GAAP PROVIDES DISCLOSURE GUIDANCE ABOUT POSITIONS TAKEN BY AN ENTITY IN ITS TAX RETURNS THAT MIGHT BE UNCERTAIN. MANAGEMENT HAS CONSIDERED ITS TAX POSITIONS AND DOES NOT BELIEVE THAT THE ORGANIZATION HAS ANY UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS. THE ORGANIZATION'S RETURNS ARE SUBJECT TO EXAMINATION BY FEDERAL AND STATE TAXING AUTHORITIES, GENERALLY FOR THREE TO FOUR YEARS, RESPECTIVELY, AFTER THEY ARE FILED. EAST ASIA AND THE PACIFIC 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 1133380 EUROPE 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 621589 NORTH AMERICA 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 201161 SOUTH AMERICA 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 196251 SOUTH ASIA 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 135025 0 0 0 0 0 0 2287406 0 2287406 0 0 0 0 0 0 X X X X X 1 0 0 JOSEPH D'ALESSANDRO PRESIDENT/CEO (THRU 01/24) 452262 0 716892 0 0 0 0 0 4929 0 1174083 0 0 0 SCOTT BECK PRESIDENT/CEO (THRU 05/24) 230066 0 0 0 345833 0 0 0 14556 0 590455 0 0 0 NICOLE ROGERS EVP, CHIEF CUSTOMER OFFICER 332860 0 46628 0 910 0 50494 0 60486 0 491378 0 0 0 CASSANDRA MCGOLDRICK EVP, CHIEF STRATEGY OFFICER 276872 0 37605 0 910 0 42017 0 41488 0 398892 0 0 0 PAUL FRENTSOS EVP, COO (THRU 07/24) 219021 0 42389 0 79934 0 33084 0 17806 0 392234 0 0 0 LYNN BRUNI PERKINS EVP, CHIEF MKT OFFICER 261932 0 37018 0 910 0 39517 0 32299 0 371676 0 0 0 HUBERTUS FUNKE EVP, CHIEF TOURISM OFFICER 260865 0 35312 0 910 0 39416 0 14800 0 351303 0 0 0 CHRISTINA HOPEMAN VP, INFO/TECH 245663 0 23416 0 910 0 37542 0 38048 0 345579 0 0 0 KENLEY MOY VP, NATIONAL SALES 236905 0 34061 0 910 0 35947 0 16806 0 324629 0 0 0 JULIE VAN'T HUL VP, SALES, EVENTS & SERVICES 197862 0 19976 0 910 0 29225 0 16605 0 264578 0 0 0 BRETT ALLOR VP, MARKET STRATEGY & RESEARCH 196932 0 17943 0 910 0 29306 0 16608 0 261699 0 0 0 ERNIE GARCIA DIRECTOR, CITYWIDE ACCOUNTS 187336 0 25880 0 910 0 26665 0 16528 0 257319 0 0 0 ANNA MARIE PRESUTTI SEE SCH. O 169394 0 0 0 0 0 0 0 3867 0 173261 0 0 0 PART I, LINE 4A SCOTT BECK, PRESIDENT/CEO, RECIEVED A SEVERANCE PAYMENT OF $345,833.38, AND PAUL FRENTSOS, EVP COO, RECEIVED A SEVERANCE PAYMENT OF $79,674.28. FORM 990, PART VI, SECTION A, LINE 6 THE CORPORATION SHALL HAVE ONE CLASS OF MEMBERS, WITH THE SAME RIGHTS, INTERESTS AND VOTING POWER, SUCH THAT ALL MEMBERS SHALL HAVE THE SAME RIGHT TO VOTE AND TO SERVE AS OFFICERS, COMMITTEE CHAIRS AND AT-LARGE DIRECTORS. THE CORPORATION IS AUTHORIZED, HOWEVER, TO MAINTAIN TWO OR MORE MEMBERSHIP CATEGORIES, EACH OF WHICH MAY HAVE A DIFFERENT DUES STRUCTURE AND OFFER DIFFERENT BENEFITS, SO LONG AS SUCH MEMBERSHIP CATEGORIES DO NOT CONSTITUTE MORE THAN ONE CLASS OF MEMBERS AS DEFINED IN THIS PARAGRAPH AND THE CORPORATION'S RESTATED ARTICLES OF INCORPORATION. FORM 990, PART VI, SECTION A, LINE 7A ALL MEMBERS SHALL HAVE THE RIGHT TO VOTE ON THE ELECTION OF DIRECTORS. FORM 990, PART VI, SECTION A, LINE 7B ALL MEMBERS SHALL HAVE THE RIGHT TO VOTE ON THE DISPOSITION OF ALL OR SUBSTANTIALLY ALL OF THE ASSETS OF THE CORPORATION, ON ANY MERGER AND ITS PRINCIPAL TERMS AND ANY AMENDMENT OF THOSE TERMS, AND ON ANY ELECTION TO DISSOLVE THE CORPORATION. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS PROVIDED ELECTRONICALLY TO THE GOVERNING BODY WITH REPORTABLE COMPENSATION AVAILABLE UPON REQUEST. FORM 990, PART VI, SECTION B, LINE 12C THE BOARD AND EXECUTIVE COMMITTEE ARE REQUIRED TO READ AND REVIEW THE ORGANIZATION'S CONFLICT-OF-INTEREST POLICY AND INDICATE THAT THEY HAVE NO CONFLICTS OR PROVIDE A LIST ANY POTENTIAL CONFLICTS. AT THE START OF EACH BOARD AND EXECUTIVE COMMITTEE MEETING, ALL MEMBERS IN ATTENDANCE ARE ASKED TO RECOGNIZE THE CONFLICT-OF-INTEREST POLICY. IF A CONFLICT ARISES THE EXPECTATION IS FOR THE BOARD MEMBER TO ABSTAIN FROM ANY VOTES OR ACTIONS WHERE THERE MAY BE A CONFLICT. FORM 990, PART VI, SECTION B, LINE 15 OFFICERS SALARIES ARE REVIEWED AND APPROVED BY THE COMPENSATION COMMITTEE. COMPENSATION OF THESE PERSONS ARE DETERMINED BY USING DATA SUCH AS COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED PERSONS IN FUNCTIONALLY COMPARABLE POSITIONS AT SIMILARLY SITUATED ORGANIZATIONS. THE ORGANIZATION KEEPS DOCUMENTATION WITH RESPECT TO THE ABOVE PROCESS. THE ANNUAL COMPENSATION REVIEW WAS LAST PERFORMED IN MARCH 2023. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION WILL PROVIDE COPIES TO ANYONE REQUESTING ONE OF THESE FORMS IN WRITING. FORM 990, PART VII ANNA MARIE PRESUITT'S TITLE IS AS FOLLOWS: MEETING AND CONVENTION COUNCIL (THRU 05/24) PRESIDENT/CEO (START 09/24) SAN FRANCISCO TRAVEL FOUNDATION ONE POST STREET SUITE 2700 SAN FRANCISCO CA 94104 810618666 TO HELP PREPARE FUTURE INDUSTRY LEADERS CA 501(C)(3) LINE 10 SAN FRANCISCO TRAVEL ASSOCIATION 1 SAN FRANCISCO TOURISM IMPROVEMENT DISTRICT MANAGEMENT CORP ONE POST STREET SUITE 2700 SAN FRANCISCO CA 94104 264814856 TO ADVANCE AND PROMOTE THE HOTEL AND TOURISM INDUSTRY WITHIN SAN FRANCISCO CA 501(C)(6) 0 0 0 1 0 0 0 0 0 0 0 0 1 0 1 1 0 0 0 0