2018-05-11T11:04:03-05:00 2017-06-30 721396621 CARR RIGGS & INGRAM LLC 2633 CENTENNIAL BLVD SUITE 200 TALLAHASSEE FL 32308 990 2016-07-01 593359293 FLORIDA TOURISM INDUSTRY MARKETING CORP INC FLOR 8504885607 2540 W EXECUTIVE CENTER CIR NO 200 TALLAHASSEE FL 323015015 CYNTHIA HEFREN CFO 8504885607 2018-05-11 1 MICHAEL C CARTER P00292302 8508788777 2016 2022-09-23 18:48:47Z VISIT FLORIDA CYNTHIA HEFREN 2540 W EXECUTIVE CENTER CIR NO 200 TALLAHASSEE FL 323015015 111419024 0 X WWW.VISITFLORIDA.ORG, WWW.VISITFLORIDA.COM X 1995 FL TO STRENGTHEN FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA WITH THE GOAL OF $100 BILLION IN TOURISM BY 2020. 29 29 148 30 390498 0 76000000 78499784 33215739 32112409 42492 40218 248868 740113 109507099 111392524 4344287 6318084 0 0 12680771 12419217 0 0 0 90844128 88685379 107869186 107422680 1637913 3969844 38017210 45293952 18982908 22289806 19034302 23004146 X TO STRENGTHEN FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA WITH THE GOAL OF $100 BILLION IN TOURISM BY 2020. 0 0 ADVERTISING - VISIT FLORIDA CONDUCTS MULTI-CHANNEL MARKETING INITIATIVES TO REACH POTENTIAL VISITORS AND DRIVE VISITATION FROM TRAVELERS ALL ACROSS THE UNITED STATES AND INTERNATIONALLY. THESE INITIATIVES ARE MAINLY INTEGRATED MARKETING CAMPAIGNS THAT CONSIST OF ADVERTISING, PUBLIC RELATIONS, CONTENT DEVELOPMENT AND DISTRIBUTION, SPONSORSHIP, DIGITAL MARKETING AND SOCIAL MEDIA.ADVERTISING IMPACT: TOURISM WAS RESPONSIBLE FOR WELCOMING 116.5 MILLION VISITORS IN 2017, WHICH MAKES THE INDUSTRY ONE OF THE LEADING TAX REVENUE AND JOBS PRODUCERS IN FLORIDA. BASED ON THE LATEST ECONOMIC IMPACT STUDY, FLORIDA VISITORS SPENT $112 BILLION IN 2016, GENERATING $11.6 BILLION IN STATE AND LOCAL TAXES AND SUPPORTING 1.4 MILLION FLORIDA JOBS.VISITORS SPEND AN AVERAGE OF $307 MILLION PER DAY IN FLORIDA. EVERY 78 VISITORS TO THE STATE SUPPORTS ONE TOURISM JOB. VISIT FLORIDA HAS SIGNIFICANTLY CONTRIBUTED TO THE CONTINUED INCREASE IN VISITOR SPENDING, TAX REVENUE AND JOB CREATION.FROM 2010 TO 2016, VISITOR SPENDING INCREASED BY $33 BILLION, A 43 PERCENT INCREASE. FOR EVERY $1 THE STATE INVESTS IN VISIT FLORIDA, $2.15 IN TAX REVENUE IS RETURNED. IN 2016, 54.2 PERCENT OF VISITORS WERE SIGNIFICANTLY INFLUENCED BY VISIT FLORIDA MARKETING EFFORTS (UP 17.3 PERCENTAGE POINTS SINCE 2010). COOPERATIVE PROMOTIONAL PROGRAMS: VISIT FLORIDA ASSISTS INTERESTED PARTIES IN ORGANIZING FLORIDA PROMOTIONAL PACKAGES. IN RETURN FOR VISIT FLORIDA'S ASSISTANCE, VISIT FLORIDA AND OTHER PARTICIPANTS RECEIVE COMPLIMENTARY ADVERTISING IN VARIOUS PRINT, TELEVISION, DIGITAL AND RADIO MEDIA USED IN PROMOTING THE PACKAGE. TRADE SHOWS: VISIT FLORIDA HOSTS THE ANNUAL GOVERNOR'S CONFERENCE ON TOURISM. THE CONFERENCE OUTLINES THE MARKETING PLAN, PROVIDES EDUCATIONAL SPEAKERS, VENDORS AND NETWORKING OPPORTUNITIES. VISIT FLORIDA HOSTS FLORIDA ENCOUNTER, AN APPOINTMENT-BASED SHOW WHERE MEETING PROFESSIONALS MEET WITH FLORIDA SUPPLIERS. VISIT FLORIDA HOSTS FLORIDA HUDDLE, ANOTHER APPOINTMENT-BASED SHOW WHERE TOUR OPERATORS FROM ACROSS THE STATE MEET WITH DOMESTIC AND INTERNATIONAL BUYERS. IN ADDITION TO THESE VISIT FLORIDA-OWNED TRADE SHOWS, THE MARKETING AND EVENTS DEPARTMENT WORKS CLOSELY WITH KEY TRAVEL AGENTS, TOUR OPERATORS AND MEETING PROFESSIONALS TO KEEP FLORIDA IN THE DESTINATION FOREFRONT. THEY ALSO ORGANIZE EDUCATIONAL SEMINARS, RESERVATION TRAINING, FAMILIARIZATION TOURS, TRADE SHOWS AND CONSUMER SHOWS AND INVITE THE FLORIDA INDUSTRY TO PARTICIPATE IN THESE EVENTS TO CREATE A LARGER FLORIDA PRESENCE. WEBLISTING AFFILIATE PLATFORM FOR TOURISM-RELATED BUSINESSES. AS OF JUNE 30, 2017, VISIT FLORIDA HAD 9,946 WEBLISTING AFFILIATES AND 2,535 FULLY ENGAGED MEMBERS (PARTNERS) FOR A TOTAL OF 12,481 TOURISM BUSINESSES SERVED BY VISIT FLORIDA. 0 1 0 1 0 0 0 0 0 1 0 0 0 0 1 1 0 0 1 1 1 0 0 0 0 0 1 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 265 0 1 148 1 1 1 0 0 0 0 0 X 29 29 0 0 0 0 0 1 1 1 1 0 0 0 1 1 1 1 1 1 1 0 FL X X CYNTHIA B HEFREN 8504885607 2540 W EXECUTIVE CENTER CIR NO 200 TALLAHASSEE FL 323015015 X TALBERT WILLIAM CHAIR 1.00 X X 0 0 0 FERENC MARYANN VICE CHAIR 1.00 X X 0 0 0 TOMLIN JOHN IMMEDIATE PAST CHAIR 1.00 X X 0 0 0 CHAMPAGNIE SIMONE SECRETARY 1.00 X X 0 0 0 PRESCOTT GENE TREASURER 1.00 X X 0 0 0 GAEKWAD DANNY CHAIR OF AUDIT COMMITTEE 1.00 X 0 0 0 HALEY VIRGINIA CHAIR OF INDUSTRY RELATIONS COMMITTEE 1.00 X 0 0 0 MALDONADO LINO CHAIR OF MARKETING COUNCIL STEERING COMMITTEE 1.00 X 0 0 0 SKROB ROBERT CHAIR OF PUBLIC AFFAIRS 1.00 X 0 0 0 BRAGG BECKY DIRECTOR 1.00 X 0 0 0 CARTER IAN DIRECTOR 1.00 X 0 0 0 CORNWELL BOBBY DIRECTOR 1.00 X 0 0 0 DOVER CAROL DIRECTOR 1.00 X 0 0 0 DUFFY CHRISTINE DIRECTOR 1.00 X 0 0 0 GAZITUA CARLOS DIRECTOR 1.00 X 0 0 0 HAYDEN BILL DIRECTOR 1.00 X 0 0 0 HERTZ ANDREW DIRECTOR 1.00 X 0 0 0 HORTON MALINDA DIRECTOR 1.00 X 0 0 0 LUPFER BILL DIRECTOR 1.00 X 0 0 0 MURPHY PATRICK DIRECTOR 1.00 X 0 0 0 PADGETT SAMANTHA DIRECTOR 1.00 X 0 0 0 PROTZE THERRIN DIRECTOR 1.00 X 0 0 0 REESE DAVID DIRECTOR 1.00 X 0 0 0 RITENOUR ROY DIRECTOR 1.00 X 0 0 0 ROSE SCOTT DIRECTOR 1.00 X 0 0 0 ROWE DAN DIRECTOR 1.00 X 0 0 0 WAICHULIS WILLIAM DIRECTOR 1.00 X 0 0 0 BILBY CLAIRE DIRECTOR (06/2017 - PRESENT) 1.00 X 0 0 0 WILLIAMS DANA DIRECTOR 1.00 X 0 0 0 SISKIE SHARON SECOND VICE CHAIR (2/16/14 - 5/31/17) 1.00 X 0 0 0 LAWSON KENNETH CEO/PRES (01/2017-PRESENT) 40.00 X 0 0 0 OLSON DANIEL M COO (12/2016-PRESENT) 40.00 X 0 0 0 THOMAS CRAIG A GENERAL COUNSEL (02/2017-PRESENT) 40.00 X 0 0 0 HEFREN CYNTHIA CFO (04/2017-PRESENT) 40.00 X 0 0 0 DODD DAVID L VP, VISITOR SERVICES 40.00 X 145952 0 31591 DECLAIRE TIM INTERIM DIRECTOR, INT'L MARKETING 40.00 X 152192 0 24129 GONZALEZ ALFREDO VP, GLOBAL MTGS & TRAVEL TRADE 40.00 X 198486 0 28373 SQUIRES-SWANSON MARLENE DIRECTOR, PAID MEDIA 40.00 X 155511 0 32132 FAULK KIMBERLY D VP, DOMESTIC SALES 40.00 X 141711 0 31131 FIELDS EVANGELINE R FORMER CFO/COO 40.00 X 339040 0 20195 PHIPPS PAUL FORMER CMO 40.00 X 286910 0 33290 SECCOMBE WILLIAM FORMER CEO 40.00 X 432041 0 42887 COSTELLO SUSANNAH FORMER VP, BRAND 40.00 X 207884 0 22347 2059727 0 266075 20 1 1 0 SAPIENTNITRO 605 LINCOLN ROAD SUITE 700 MIAMI BEACH FL 33139 ADVERTISING SERVICES 9692391 FACEBOOK INC 1601 WILLOW ROAD MENLO PARK CA 94025 ADVERTISING SERVICES 3607468 ADOBE SYSTEMS INC 345 PARK AVE SAN JOSE CA 94025 WEBSITE PLATFORM DEVELOPMENT 3458256 HI-REV RACING LLC 825 BALLOUGH ROAD SUITE 400 DAYTONA BEACH FL 32114 ADVERTISING SERVICES 2991692 MAT MEDIA LLC 201 S MONROE STREET 201 TALLAHASSEE FL 323011848 MARKETING SERVICES 2644500 5 78499784 78499784 COOP. ADVERTISING 900099 23096921 23096921 TRADE SHOWS & EVENTS 900099 3709222 3709222 MEMBERSHIP DUES & ASSESSMENTS 900099 2175861 2175861 ADVERTISING REIMB. 900099 1869149 1869149 WELCOME CENTER 900099 476730 476730 784526 394028 390498 32112409 32118 32118 34600 26500 8100 8100 8100 OTHER OPERATING INCOME 900099 541621 541621 CITRUS JUICE REVENUE 900099 198492 198492 740113 111392524 32470124 390498 32118 617117 5700967 1267936 8366940 431408 1674612 678321 107519 42366 3136550 69618687 1399517 5281908 556348 2893996 2511115 815679 113475 TOURISM RESEARCH 1322385 FULFILLMENT 490622 CITRUS JUICE 198492 DUES & SUBSCRIPTIONS 196720 107422680 200 200 24207340 31223167 8635721 8542655 2085171 610168 7574722 2836960 2728778 4737762 360000 180000 38017210 45293952 17743192 21454192 1239716 835614 18982908 22289806 X 13686213 15528783 5348089 7475363 19034302 23004146 38017210 45293952 3969844 0 X X 0 1 X 1 1 1 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 405433 302796 102637 6795657 2198133 4597524 373632 336031 37601 4737762 X 111392524 0 111392524 0 111392524 107422680 0 107422680 0 107422680 PART X, LINE 2: THE ORGANIZATION UTILIZES THE ACCOUNTING REQUIREMENTS ASSOCIATED WITH FINANCIAL ACCOUNTING STANDARDS BOARD (FASB) ASC 740, INCOME TAXES. USING THAT GUIDANCE, TAX POSITIONS INITIALLY NEED TO BE RECOGNIZED IN THE FINANCIAL STATEMENTS WHEN IT IS MORE-THAN-LIKELY-NOT THE POSITIONS WILL BE SUSTAINED UPON EXAMINATION BY THE TAX AUTHORITIES. IT ALSO PROVIDES GUIDANCE FOR DERECOGNITION, CLASSIFICATION, INTEREST AND PENALTIES, ACCOUNTING IN INTERIM PERIODS, DISCLOSURE AND TRANSITION. AS OF JUNE 30, 2017, THE ORGANIZATION HAS NO UNCERTAIN TAX PROVISIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. 1 EAST ASIA AND THE PACIFIC 0 1 PROGRAM SERVICES REPRESENT VISIT FLORIDA 600309 EUROPE (INCLUDING ICELAND & GREENLAND) 0 4 PROGRAM SERVICES REPRESENT VISIT FLORIDA 2378404 NORTH AMERICA 0 1 PROGRAM SERVICES REPRESENT VISIT FLORIDA 225874 SOUTH AMERICA 0 4 PROGRAM SERVICES REPRESENT VISIT FLORIDA 767783 SOUTH ASIA 0 1 PROGRAM SERVICES REPRESENT VISIT FLORIDA 173118 0 11 0 0 0 11 4145488 0 4145488 EAST ASIA AND THE PACIFIC PUBLIC RELATIONS 19998 WIRE TRANSFER EAST ASIA AND THE PACIFIC PR & MARKETING & EVENTS 501129 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) MARKETING & EVENTS 6469 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) ADVERTISING 10000 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) MARKETING & EVENTS 16773 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) ADVERTISING 31975 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) ADVERTISING 42245 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) PUBLIC RELATIONS 95392 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) ADVERTISING 170115 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) MARKETING & EVENTS 236805 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) ADVERTISING 8363 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) PUBLIC RELATIONS 5000 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) MARKETING & EVENTS 5092 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) MARKETING & EVENTS 5478 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) MARKETING & EVENTS 10000 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) MARKETING & EVENTS 10000 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) PUBLIC RELATIONS 13252 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) PUBLIC RELATIONS 15519 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) ADVERTISING 17200 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) PUBLIC RELATIONS 24624 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) PUBLIC RELATIONS 24674 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) ADVERTISING 25467 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) ADVERTISING 28219 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) PUBLIC RELATIONS 32405 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) PUBLIC RELATIONS 38930 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) PUBLIC RELATIONS 49332 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) PUBLIC RELATIONS 59576 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) MARKETING & EVENTS 84423 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) MARKETING & EVENTS 89760 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) ADVERTISING 94358 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) ADVERTISING 100000 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) MARKETING & EVENTS 142763 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) MARKETING & EVENTS 180000 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) MARKETING & EVENTS 197812 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) PROMOTIONS 219395 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) PUBLIC RELATIONS 313173 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) ADVERTISING 405908 WIRE TRANSFER EUROPE (INCLUDING ICELAND & GREENLAND) MARKETING & EVENTS 492389 WIRE TRANSFER MIDDLE EAST AND NORTH AFRICA MARKETING & EVENTS 18081 WIRE TRANSFER NORTH AMERICA MARKETING & EVENTS 6752 CREDIT CARD NORTH AMERICA PUBLIC RELATIONS 8400 CHECK NORTH AMERICA ADVERTISING 10000 CHECK NORTH AMERICA MARKETING & EVENTS 10100 CHECK, ACH NORTH AMERICA ADVERTISING 14067 WIRE TRANSFER NORTH AMERICA TOURISM RESEARCH 31000 CHECK NORTH AMERICA TOURISM RESEARCH 42600 CHECK NORTH AMERICA MARKETING & EVENTS 52867 WIRE TRANSFER NORTH AMERICA TOURISM RESEARCH 79756 WIRE TRANSFER NORTH AMERICA ADVERTISING 88703 WIRE TRANSFER NORTH AMERICA PUBLIC RELATIONS 181700 WIRE TRANSFER NORTH AMERICA MARKETING & EVENTS 89655 WIRE TRANSFER NORTH AMERICA MARKETING & EVENTS 103900 WIRE TRANSFER SOUTH AMERICA MARKETING & EVENTS 13000 WIRE TRANSFER SOUTH AMERICA MARKETING & EVENTS 16630 WIRE TRANSFER SOUTH AMERICA MARKETING & EVENTS 70601 WIRE TRANSFER SOUTH AMERICA MARKETING & EVENTS 885228 WIRE TRANSFER SOUTH ASIA PR AND MARKETING & EVENTS 153914 WIRE TRANSFER 57 0 0 0 0 0 0 1 BACH FESTIVAL SOCIETY OF WINTER PARK 1000 HOLT AVE 2763 WINTER PARK FL 32789 596015959 501(C)(3) 7500 SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA COLUMBIA COUNTY TOURIST DEVELOPMENT COUNCIL PO BOX 1529 LAKE CITY FL 32056 596000564 COUNTY GOV'T 6096 SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA DESTIN AREA CHAMBER OF COMMERCE 4484 LEGENDARY DRIVE SUITE A DESTIN FL 32541 591145150 501(C)(6) 6169 SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA DISCOVER THE PALM BEACHES 1555 PALM BEACH LAKES BLVD STE 800 WEST PALM BEACH FL 33401 592321112 COUNTY GOV'T 27250 SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA FLORIDA PADDLING TRAILS ASSOCIATION PO BOX 142082 GAINESVILLE FL 32614 113827808 501(C)(3) 6500 SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA FRANKLIN COUNTY TOURIST DEVELOPMENT COUNCIL 731 US HIGHWAY 98 EASTPOINT FL 32328 596000612 501(C)(3) 7500 SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA FRIENDS OF A1A SCENIC & HISTORIC COASTAL BYWAY INC 2175 MIZELL RD ST AUGUSTINE FL 32080 010817026 501(C)(3) 6728 SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA GREATER MIAMI CONVENTION AND VISITORS BUREAU 701 BRICKWELL AVE SUITE 2700 MIAMI FL 33131 592383735 501(C)(6) 31000 SUPPORT/PROMOTE NEW FLORIDA DESTINATION AIRLINE SERVICES JEFFERSON COUNTY TOURIST DEVELOPMENT COUNCIL 450 WEST WALNUT STREET MONTICELLO FL 32344 596000690 COUNTY GOV'T 6600 SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA PADDLE FLORIDA INC PO BOX 5953 GAINESVILLE FL 32627 274628150 501(C)(3) 6993 SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA ROMANZA ST AUGUSTINE 83 BRIDGE STREET ST AUGUSTINE FL 32084 270678840 501(C)(3) 7500 SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA VISIT TAMPA BAY 401 EAST JACKSON STREET SUITE 2100 TAMPA FL 33602 592529118 501(C)(6) 12750 SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA 9 3 SCHEDULE I: PART I, LINE 2 ALL GRANTS REQUIRE AN APPLICATION FORM, ACCOMPANIED BY A DETAILED PROPOSAL. THE ORGANIZATION HAS DEVELOPED AND IMPLEMENTED COMPREHENSIVE SELECTION CRITERIA AND REQUIREMENTS FOR REIMBURSEMENT. GRANTS ARE NOT PAID UNTIL ALL REQUIREMENTS FOR REIMBURSEMENT ARE MET. X X 1 1 X X X 0 1 0 DODD DAVID L VP, VISITOR SERVICES 145952 0 0 0 0 0 9200 0 22391 0 177543 0 0 0 DECLAIRE TIM INTERIM DIRECTOR, INT'L MARKETING 152192 0 0 0 0 0 1567 0 22562 0 176321 0 0 0 GONZALEZ ALFREDO VP, GLOBAL MTGS & TRAVEL TRADE 198486 0 0 0 0 0 12077 0 16296 0 226859 0 0 0 SQUIRES-SWANSON MARLENE DIRECTOR, PAID MEDIA 155511 0 0 0 0 0 9570 0 22562 0 187643 0 0 0 FAULK KIMBERLY D VP, DOMESTIC SALES 141711 0 0 0 0 0 8569 0 22562 0 172842 0 0 0 FIELDS EVANGELINE R FORMER CFO/COO 339040 0 0 0 0 0 19541 0 654 0 359235 0 0 0 PHIPPS PAUL FORMER CMO 286910 0 0 0 0 0 17150 0 16140 0 320200 0 0 0 SECCOMBE WILLIAM FORMER CEO 432041 0 0 0 0 0 20325 0 22562 0 474928 0 0 0 COSTELLO SUSANNAH FORMER VP, BRAND 207884 0 0 0 0 0 12799 0 9548 0 230231 0 0 0 PART I, LINE 1A FIRST CLASS TRAVEL: THE ORGANIZATION'S TRAVEL POLICY DOES NOT PERMIT EMPLOYEES TO TRAVEL FIRST CLASS VIA AIR; HOWEVER, EXCEPTIONS HAVE BEEN MADE DUE TO EXTENUATING CIRCUMSTANCES. SOCIAL & HEALTH CLUB DUES: WILLIAM SECCOMBE: $1,898 PAUL PHIPPS: $585 HEALTH CLUB DUES ARE INCLUDED IN THE INDIVIDUAL'S COMPENSATION. THE SOCIAL CLUB DUES ARE PAID TO HAVE ACCESS TO MEETING SPACE. CAROL DOVER MEMBER, BOARD OF DIRECTORS 2500000 DURING THE YEAR ENDED JUNE 30, 2017, VISIT FLORIDA WAS RELATED TO FLORIDA RESTAURANT AND LODGING ASSOCIATION (FRLA) BY VIRTUE OF FRLA'S PRESIDENT/CEO BEING A MEMBER OF VISIT FLORIDA'S BOARD OF DIRECTORS. THERE ARE CONTRACTS BETWEEN VISIT FLORIDA AND FRLA. THE PARTNERSHIP AGREEMENT FOR FY16-17 IS FUNDED BY A DIRECT APPROPRIATION OF $2,500,000 TO VISIT FLORIDA FROM FLORIDA'S HOTEL AND RESTAURANT TRUST FUND AND REQUIRES A PRIVATE MATCH. THE PROGRAM IS ADMINISTERED JOINTLY BY VISIT FLORIDA AND FRLA. THE REMAINING FUNDS FROM THE PARTNERSHIP AGREEMENT FOR FY15-16 OF $94,456 WAS CARRIED FORWARD FOR A TOTAL OF $2,594,456 RELATED TO THE PARTNERSHIP AGREEMENT. DURING FY16-17, $2,201,710 WAS EXPENSED RELATED TO THESE AGREEMENTS. THE REMAINING $392,746 WILL BE SPENT IN FY17-18. IN ADDITION, VISIT FLORIDA HAS A SPONSORSHIP AGREEMENT TOTALING $150,000 WITH FRLA FOR SEVERAL OF THEIR PROGRAMS THROUGHOUT THE YEAR. 0 FORM 990, PART VI, SECTION A, LINE 7A THE BOARD OF DIRECTORS IS COMPOSED OF 30 TOURISM-RELATED MEMBERS APPOINTED BY ENTERPRISE FLORIDA, INC. IN CONJUNCTION WITH THE STATE OF FLORIDA DEPARTMENT OF ECONOMIC OPPORTUNITY. FORM 990, PART VI, SECTION A, LINE 7B VISIT FLORIDA WAS CREATED BY, AND OPERATES IN ACCORDANCE WITH, FLORIDA STATUTE 288.1226. THE ORGANIZATION PROVIDES REPORTS TO ENTERPRISE FLORIDA, INC. (EFI). EFI IS RESPONSIBLE FOR ANNUALLY CERTIFYING THAT VISIT FLORIDA IS OPERATING IN A MANNER CONSISTENT WITH THE POLICIES. FORM 990, PART VI, SECTION B, LINE 11B AFTER REVIEW BY VISIT FLORIDA'S ACCOUNTING MANAGEMENT, AS PREPARED BY AN INDEPENDENT CPA, A COPY OF THE 990 AND ACCOMPANYING SCHDULES ARE GIVEN TO THE AUDIT COMMITTEE FOR REVIEW. AFTER THE AUDIT COMMITTEE'S REVIEW THE FORM 990 AND ACCOMPANYING SCHEDULES ARE FILED BY THE INDEPENDENT CPA WITH THE INTERNAL REVENUE SERVICE CENTER AND THE COMMITTEE REPORTS THEIR REVIEW TO VISIT FLORIDA'S BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 12C VISIT FLORIDA, AS A PART OF ITS CORPORATE CODE OF ETHICS AND STANDARDS OF CONDUCT POLICY, HAS A CONFLICT OF INTEREST STATEMENT. EACH YEAR, THE BOARD MEMBERS REAFFIRM VIA ELECTRONIC SIGNATURE THEIR OBLIGATIONS UNDER THE ADOPTED POLICY. IN ADDITION, THE BOARD MEMBERS ANNUALLY DISCLOSE ANY TRANSACTIONS ON BEHALF OF THEMSELVES, THEIR PRINCIPAL, THEIR PRINCIPAL'S CORPORATE PARENT(S), OR THEIR PRINCIPAL'S SUBSIDIARIES RELATED TO VISIT FLORIDA'S PRIVATE MATCH REQUIREMENT. ADDITIONALLY, VISIT FLORIDA'S POLICIES AND PROCEDURES RELATED TO SELECTING A GOODS OR SERVICE PROVIDERS OUTLINES THAT ALL TRANSACTIONS SHOULD BE CONDUCTED AT ARM'S LENGTH AND MANAGEMENT SHOULD REFRAIN FROM CONTRACTING OR ACQUIRING GOODS OR SERVICES FROM FAMILY MEMBERS THAT WILL REPORT OR SEE DIRECTION DIRECTLY FROM THEM OR A DEPARTMENT MANAGER THAT REPORTS TO THEM. FORM 990, PART VI, SECTION B, LINE 15 UNTIL JANUARY 10, 2017, COMPENSATION FOR THE CEO WAS RECOMMENDED BY THE EXECUTIVE COMMITTEE ("COMMITTEE") OF THE BOARD OF DIRECTORS AND FORWARDED TO THE BOARD FOR APPROVAL. THE COMMITTEE WOULD WRITE THE CONTRACT FOR THE CEO AND DETERMINE THE COMPENSATION PACKAGE. EVERY YEAR, THE PACKAGE WAS REVIEWED TO DETERMINE IF AN INCREASE WOULD BE GIVEN TO THE CEO AS WELL AS TO EVALUATE THE CEO'S PERFORMANCE FOR THE PAST YEAR TO DECIDE IF HE HAD EARNED ANY OR ALL OF HIS INCENTIVE PAY. DURING DECEMBER 2016, THE COMMITTEE WAS AUTHORIZED TO NEGOTIATE A TRANSITION PLAN FOR THE CURRENT CEO AND BRING THE NEGOTIATED PLAN FORWARD TO THE BOARD OF DIRECTORS AT THE JANUARY 2017 MEETING. DURING THAT MEETING, THE EXIT STRATEGY AGREEMENT WITH THE OUTGOING CEO WAS UNANIMOUSLY APPROVED. THE BOARD OF DIRECTORS ALSO APPROVED THE INCOMING CEO'S SALARY, NOTING THAT HE WOULD SERVE WITHOUT A CONTRACT AND WOULD BEGIN HIS DUTIES EFFECTIVE JANUARY 11, 2017. EACH YEAR, THE NOMINATING COMMITTEE WILL PERFORM A REVIEW OF THE CEO'S PERFORMANCE AND REPORT TO THE BOARD OF DIRECTORS ANY RECOMMENDATIONS. COMPENSATION FOR ALL OTHER EMPLOYEES, INCLUDING ALL SENIOR MANAGEMENT EMPLOYEES, IS DETERMINED BY A SALARY SURVEY THAT IS CONDUCTED BY AN INDEPENDENT CONTRACTOR EVERY THREE YEARS AND IS UPDATED BY THE INDEPENDENT CONTRACTOR ANNUALLY FOR FLORIDA INDUSTRY AVERAGE INCREASES WITHIN EACH POSITION'S SALARY RANGE. IN ADDITION, ALL EMPLOYEES RECEIVE AN ANNUAL PERFORMANCE REVIEW. SALARY INCREASES ARE DETERMINED BY THE PERFORMANCE REVIEW AND WHERE THE EMPLOYEE FALLS IN THEIR POSITION'S SALARY RANGE. MERIT INCREASES TO SALARIES WERE LAST GIVEN IN AUGUST 2016. THE LAST SALARY SURVEY WAS CONDUCTED IN 2014. FORM 990, PART VI, SECTION C, LINE 19 VISIT FLORIDA'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS FOR THE THREE MOST RECENT YEARS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST. THE MOST RECENT AUDIT, AS WELL AS FORM 990 AND ITS ACCOMPANYING SCHEDULES ARE AVAILABLE ON THE ORGANIZATION'S WEBSITE. THE FINANCIAL STATEMENTS ARE PROVIDED TO THE FINANCE COMMITTEE AND BOARD MEMBERS AT THE BOARD MEETINGS. THE FINANCIALS ARE DISCUSSED IN DETAIL AT THE FINANCE COMMITTEE MEETTING AND IN SUMMARY DURING THE BOARD MEETING, WHICH ARE BOTH OPEN TO THE PUBLIC. FORM 990, PART XII, LINE 2C: THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.