2018-08-13T15:15:47-05:00 2017-09-30 410746749 CLIFTONLARSONALLEN LLP 201 N FRANKLIN ST SUITE 2500 TAMPA FL 33602 990 2016-10-01 592529118 TAMPA BAY CONVENTION AND VISITORS BUREAU INC TAMP 8008268358 201 NORTH FRANKLIN STREET NO 2900 TAMPA FL 33602 SANTIAGO CORRADA PRESIDENT AND CEO 8008268358 2018-08-09 1 LAUREN BALLARD P01451787 8133842700 2018-08-08 2016 2022-09-23 18:48:47Z X VISIT TAMPA BAY SANTIAGO CORRADA 201 NORTH FRANKLIN STREET NO 2900 TAMPA FL 33602 14809823 0 X WWW.VISITTAMPABAY.COM X 1985 FL COLLABORATIVELY SELL AND MARKET THE TAMPA BAY DESTINATION 27 26 84 100 0 0 12991146 13486901 1196712 979557 0 0 104528 223127 14292386 14689585 818373 1136229 0 0 4789701 4727279 0 0 0 8240924 8410846 13848998 14274354 443388 415231 4805949 6452038 2321974 3552832 2483975 2899206 X CREATE VIBRANT ECONOMIC GROWTH BY SELLING AND PROMOTING THE TAMPA BAY DESTINATION. 0 0 VISIT TAMPA BAY IS THE DESTINATION MARKETING ORGANIZATION WHOSE MISSION IS TO CREATE VIBRANT ECONOMIC DEVELOPMENT BY COLLABORATIVELY INCREASING VISITATION TO TAMPA BAY." FOR FISCAL YEAR 16-17 WITH ABUDGET OF APPROXIMATELY $13.6 MILLION, VISIT TAMPA BAY IMPLEMENTED STRATEGIC SALES, MARKETING CAMPAIGNS, PUBLIC RELATIONS AND MEMBERSHIP INITIATIVES THAT DIRECTLY CONTRIBUTED TO THE LOCAL COMMUNITY'S ECONOMIC DEVELOPMENT, BUSINESS CLIMATE, AND QUALITY OF LIFE. IN ITS ROLE AS AN ECONOMIC DEVELOPMENT ORGANIZATION, VISIT TAMPA BAY SUPPORTS THE LOCAL HOSPITALITY AND TOURISM COMMUNITY, WHICH IS THE AREA'S TOP INDUSTRY THROUGH SEVERAL TOUCH POINTS, WHICH ARE HIGHLIGHTED IN THE PARAGRAPHS BELOW. THE FINANCIAL IMPACT OF OUR EFFORTS IN THE TOURISM INDUSTRY DIRECTLY REACHES LOCAL HOTELS, RESTAURANTS, ATTRACTIONS, MUSEUMS, SHOPPING CENTERS, AIRPORTS, CRUISE LINES, TRANSPORTATION COMPANIES, ETC. IN ADDITION, TOURISM ALSO INDIRECTLY SUPPORTS LOCAL BUSINESSES LIKE DRY CLEANERS, DOCTOR'S OFFICES, AND GROCERY STORES BY PROVIDING EMPLOYMENT FOR RESIDENTS, WHICH IN TURN, HELPS TO MAINTAIN A STRONG AND VIBRANT LOCAL ECONOMY, AND BY BRINGING CONSUMERS INTO THE MARKET WHO MAY NEED ACCESS TO THESE SERVICES DURING THEIR STAY. IN FISCAL YEAR 16-17, VISIT TAMPA BAY PLAYED A LEADERSHIP ROLE IN SHAPING TOURISM AND WAS RESPONSIBLE FOR 86 SPEAKING ENGAGEMENTS TO SHARE OUR MESSAGING AND GARNER SUPPORT. WE HOSTED 58 LOCAL PARTNER EVENTS. WE DIRECTLY BOOKED 537,625 CONVENTION AND MEETING ROOM NIGHTS. THE TEAM HOSTED 311 SITES AND FAMS, BRINGING THOUSANDS OF PEOPLE HERE TO SHOWCASE OUR ASSETS TO CLIENTS AND POTENTIAL CUSTOMERS. IN ADDITION, THE COMPANY ATTENDED 190 TRADE SHOWS AND SALES TRIPS IN MARKETS BOTH DOMESTICALLY AND INTERNATIONALLY TO TELL TAMPA BAY'S STORY. WITH A FOCUS ON INCREASING EXPOSURE FOR TAMPA BAY, VISIT TAMPA BAY IMPLEMENTED A $2 MILLION ADVERTISING PLAN IN CONSUMER AND MEETINGS MEDIA, AS WELL AS ON TRAVEL-RELATED INTERNET SITES, GENERATING NEARLY 1 BILLION MARKETING IMPRESSIONS. THESE MARKETING AND ADVERTISING EFFORTS DIRECTLY GENERATED 96,000 ROOM NIGHTS IN AREA HOTELS, CREATING AN INCREMENTAL SPENDING IMPACT OF OVER $75 MILLION FOR HILLSBOROUGH COUNTY. PUBLIC RELATIONS EFFORTS GARNERED MORE THAN $14 BILLON IN NATIONAL AND INTERNATIONAL MEDIA COVERAGE. IN ADDITION, THE OFFICIAL TAMPA BAY VISITOR INFORMATION CENTER ASSISTED OVER 30,000 INDIVIDUALS WITH AREA RECOMMENDATIONS AND INFORMATION. AS A PARTNER-BASED ORGANIZATION, VISIT TAMPA BAY SERVED OVER 760 AREA BUSINESSES BY PROVIDING SALES AND MARKETING OPPORTUNITIES THROUGHOUT 2016-17. PARTNERS RECEIVE MANY BENEFITS FROM VISIT TAMPA BAY, INCLUDING ACCESS TO SALES LEADS AND CLIENT REFERRALS FOR BUSINESS, WHICH IN TURN, PRODUCED OVER 1,600 PARTNER REFERRALS. IN ADDITION, PARTNERS RECEIVE BENEFITS THROUGH LISTINGS IN OFFICIAL TAMPA BAY PUBLICATIONS, AND OPPORTUNITIES TO PARTICIPATE IN SALES CALLS, TRADESHOWS, SALES MISSIONS, PROMOTIONS, CLIENT AND MEDIA FAMILIARIZATION TOURS, AND OTHER COOPERATIVE SALES AND MARKETING INITIATIVES. ALL THESE TARGETED SALES AND MARKETING TOUCH POINTS TO POTENTIAL VISITORS RESULTED IN:- 22.6 MILLION TOTAL TRIPS TO HILLSBOROUGH COUNTY IS ROUGHLY EQUIVALENT TO EVERYONE FROM THE STATE OF FLORIDA VISITING HILLSBOROUGH COUNTY DURING THE YEAR.- VISITOR SPENDING: THE $3.8 BILLION IN VISITOR SPENDING MEANS THAT ALMOST $437,000 WAS SPENT BY VISITORS EVERY HOUR IN HILLSBOROUGH COUNTY IN 2016.- EMPLOYMENT: THE NUMBER OF PEOPLE EMPLOYED DIRECTLY BY VISITORS (34,478) WOULD EXCEED THE CURRENT CAPACITY OF TROPICANA FIELD (31,042), AND THE EMPLOYEES SUSTAINED BY TOURISM'S INDIRECT AND INDUCED IMPACTS (14,998) WOULD FILL UP MOST OF AMALIE ARENA (19,092).- TAXES: TO MAKE UP FOR THE $369 MILLION IN STATE AND LOCAL TAXES GENERATED BY TOURISM, EACH HOUSEHOLD IN HILLSBOROUGH COUNTY WOULD NEED TO CONTRIBUTE AN ADDITIONAL $760 ANNUALLY TO MAINTAIN THE CURRENT LEVEL OF GOVERNMENT. 0 1 0 1 0 0 0 0 0 1 0 0 0 1 1 0 1 0 1 1 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 10 0 84 1 0 0 0 0 1 1 0 X 27 26 0 0 0 0 1 1 0 1 1 0 0 1 0 1 1 1 1 0 X JESSICA NOLL 8132183849 201 NORTH FRANKLIN STREET NO 2900 TAMPA FL 33602 RON MCANAUGH BOARD CHAIR 1.00 X X 0 0 0 BRUCE NARZISSENFELD CHAIR ELECT 1.00 X X 0 0 0 JEFF ANTONACCIO TREASURER 1.00 X X 0 0 0 RON ALICANDRO DIRECTOR 1.00 X 0 0 0 ED FANDEL DIRECTOR 1.00 X 0 0 0 JIM BARTHOLOMAY DIRECTOR 1.00 X 0 0 0 JOE COLLIER DIRECTOR 1.00 X 0 0 0 JAMES DEAN DIRECTOR 1.00 X 0 0 0 STEVE GRIGGS DIRECTOR 1.00 X 0 0 0 ERIC HART DIRECTOR 1.00 X 0 0 0 ROB HIGGINS DIRECTOR 1.00 X 0 0 0 GREG HORWEDEL DIRECTOR 1.00 X 0 0 0 PAUL JOSEPH DIRECTOR 1.00 X 0 0 0 JOE LOPANO DIRECTOR 1.00 X 0 0 0 KEN LUCAS DIRECTOR 1.00 X 0 0 0 TROY MANTHEY DIRECTOR 1.00 X 0 0 0 RAY MATHEWS DIRECTOR 1.00 X 0 0 0 BOB MCDONAUGH DIRECTOR 1.00 X 0 0 0 BOB MORRISON JR DIRECTOR 1.00 X 0 0 0 BOB PASSWATERS DIRECTOR 1.00 X 0 0 0 NABIL SALLOUM DIRECTOR 1.00 X 0 0 0 DANIELLE SEABERG DIRECTOR 1.00 X 0 0 0 THOM STORK DIRECTOR 1.00 X 0 0 0 PAUL ANDERSON DIRECTOR 1.00 X 0 0 0 KEN ANTHONY DIRECTOR 1.00 X 0 0 0 JOE COUCEIRO DIRECTOR 1.00 X 0 0 0 PAM AVERY DIRECTOR 1.00 X 0 0 0 ROBERT CANTON DIRECTOR 1.00 X 0 0 0 SANTIAGO CORRADA PRESIDENT & CEO 40.00 X X 334266 0 27034 JESSICA NOLL CONTROLLER 40.00 X 67410 0 14392 GREGORY K ORCHARD FORMER CFO, RETIRED ON 12/31/16 40.00 X 179386 0 20700 ALEX KAPTZAN VP OF CONVENTION SALES 40.00 X 160133 0 19212 JOLYNN LOKEY CHIEF OPERATIONS OFFICER 40.00 X 150051 0 20274 PATRICK HARRISON CHIEF MARKETING OFFICER 40.00 X 136990 0 16748 KAREN JOHNSTON REGIONAL ACCOUNT EXECUTIVE 40.00 X 125942 0 15452 JOYCE FISK VP OF PARTNERSHIP 40.00 X 117356 0 18026 1271534 0 151838 7 0 1 0 PP&K 1102 N FLORIDA AVE TAMPA FL 33602 ADVERTISING 1208107 MADDEN MEDIA 345 E TOOLE AVE TUCSON AZ 85701 ADVERTISING 817528 FKQ MARKETING INC 15351 ROOSEVELT BLVD CLEARWATER FL 33760 ADVERTISING 519123 VISIT FLORIDA 2540 W EXECUTIVE CENTER CIRCLE TALLAHASSEE FL 32301 ADVERTISING AND TRADE SHOWS 166101 TOURISM ECONOMICS LLC 303 W LANCASTER AVE 2E WAYNE PA 19087 ECONOMIC IMPACT STUDY 116000 5 505915 12980986 13486901 MEMBER EVENTS 900099 519418 519418 PROMOTIONAL ACTIVITIES 900099 330181 330181 COMMISSIONS REVENUE 900099 102514 102514 MANAGEMENT FEE INCOME 561000 27444 27444 979557 207562 120238 87324 87324 MISCELLANEOUS INCOME 900099 135803 135803 135803 14689585 1066881 0 135803 1136229 526383 3366266 141691 420892 272047 100901 20909 506964 3647502 308325 372674 640084 895293 1546156 13 119804 21396 DUES AND MEMBERSHIPS 129726 FULFILLMENT 78988 22111 14274354 2990754 1998198 1049641 741236 310632 472528 64893 29283 248152 174488 3233415 436519 135442 2796896 6435 239409 4805949 6452038 1672278 2945710 303360 273080 346336 334042 2321974 3552832 X 2483975 2899206 2483975 2899206 4805949 6452038 415231 0 X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 2041553 16075 2025478 844193 106405 737788 347669 314039 33630 2796896 PASS-THROUGH TOURIST DEVELOPMENT TAX 304042 DUE TO RELATED PARTY 30000 334042 X 15047496 237673 237673 14809823 -120238 -120238 14689585 14632265 237673 120238 357911 14274354 0 14274354 PART X, LINE 2: THE ORGANIZATION HAS ADOPTED THE STANDARD FOR ACCOUNTING FOR UNCERTAIN TAX POSITIONS. PART XI, LINE 4B - OTHER ADJUSTMENTS: COST OF SALES -120,238. PART XII, LINE 2D - OTHER ADJUSTMENTS: COST OF SALES 120,238. SOUTH AMERICA 1 1 PROGRAM SERVICES PROMOTING TAMPA/HILLSBOROUGH COUNTY AS A CONVENTION AND TOURIST DESTINATION 61819 EUROPE 3 3 PROGRAM SERVICES PROMOTING TAMPA/HILLSBOROUGH COUNTY AS A CONVENTION AND TOURIST DESTINATION. 268201 SOUTH ASIA 1 1 PROGRAM SERVICES PROMOTING TAMPA/HILLSBOROUGH COUNTY AS A CONVENTION AND TOURIST DESTINATION. 14973 5 5 0 0 5 5 344993 0 344993 0 0 0 0 0 0 0 TAMPA BAY SPORTS COMMISSION INC 401 E JACKSON STREET SUITE 2100 TAMPA FL 33602 593468367 501(C)(3) 787770 EVENT SPONSORSHIPS AND GRANTS TAMPA BAY BOWL ASSOCIATION INC 4211 W BOY SCOUT BLVD SUITE 560 TAMPA FL 33607 592643123 501(C)(3) 100000 BOWL GAME SPONSORSHIP FEEDING AMERICA TAMPA BAY 4702 TRANSPORT DRIVE BUILDING 6 TAMPA FL 33605 592116576 501(C)(3) 32000 DONATION MEETING PROFESSIONALS INTERNATIONAL 352 NE 3RD AVENUE DELRAY BEACH FL 33444 311135141 501(C)(3) 17110 EVENT SPONSORSHIPS ASAE FOUNDATION 1575 I ST NW WASHINGTON DC 20005 521300485 501(C)(3) 12000 EVENT SPONSORSHIPS FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES INC 2410 MAHAN DR SUITE 2 TALLAHASSEE FL 32308 596140583 501(C)(6) 30525 CONFERENCE AND EVENTS SPONSORSHIPS PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION 35 E WACKER DR STE 500 CHICAGO IL 60601 362597526 501(C)(6) 16148 EVENT SPONSORSHIPS SOCIETY OF GOVERNMENT MEETING PROFESSIONALS INC 3337 DUKE STREET ALEXANDRIA VA 22314 521343672 501(C)(6) 15677 EVENT SPONSORSHIPS DESTINATION MARKETING ASSOCIATION INTERNATIONAL 2025 M STREET NW SUITE 500 WASHINGTON DC 20036 310507334 501(C)(6) 13637 EVENT SPONSORSHIPS TAMPA HILLSBOROUGH FILM & DIGITAL MEDIA COMMISSION INC 201 N FRANKLIN STREET SUITE 2900 TAMPA FL 33602 472085299 501(C)(6) 30000 SPONSORSHIP COPPERHEAD CHARITIES INC 36750 US HIGHWAY 19 NORTH PALM HARBOR FL 34684 592319162 501(C)(3) 25000 EVENT SPONSORSHIP TAMPA BAY BUSINESS JOURNAL 4890 W KENNEDY BLVD SUITE 850 TAMPA FL 33609 431366184 N/A 7000 EVENT SPONSORSHIP RELIGIOUS CONFERENCE MANAGEMENT ASSOCIATION INC 7702 WOODLAND DRIVE 120 INDIANAPOLIS IN 46278 311051699 501(C)(3) 6500 EVENT SPONSORSHIP 7 6 X X X X 0 0 0 SANTIAGO CORRADA PRESIDENT & CEO 261757 0 66509 0 6000 0 0 0 27034 0 361300 0 0 0 GREGORY K ORCHARD FORMER CFO, RETIRED ON 12/31/16 150880 0 28506 0 0 0 8969 0 11731 0 200086 0 0 0 ALEX KAPTZAN VP OF CONVENTION SALES 133279 0 26854 0 0 0 8007 0 11205 0 179345 0 0 0 JOLYNN LOKEY CHIEF OPERATIONS OFFICER 124955 0 25096 0 0 0 7503 0 12771 0 170325 0 0 0 PATRICK HARRISON CHIEF MARKETING OFFICER 114110 0 22880 0 0 0 6850 0 9898 0 153738 0 0 0 FORM 990, PART VI, SECTION A, LINE 1 THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS SHALL BE EMPOWERED AND AUTHORIZED TO EXERCISE ALL OF THE POWERS AND AUTHORITY OF THE BOARD OF DIRECTORS AT ALL TIMES, EXCEPT DURING TIMES WHEN THE BOARD OF DIRECTORS IS IN SESSION. THE EXECUTIVE COMMITTEE SHALL BE COMPRISED OF THE OFFICERS OF THE CORPORATION, THE IMMEDIATE PAST CHAIR OF THE CORPORATION, THE CHAIR OF THE FINANCE COMMITTEE AND THREE ADDITIONAL MEMBERS OF THE BOARD OF DIRECTORS SELECTED BY THE BOARD. FORM 990, PART VI, SECTION A, LINE 6 THE CORPORATION SHALL HAVE MEMBERS WHO SHALL BE THOSE PERSONS, CORPORATIONS, LIMITED LIABILITY COMPANIES, PARTNERSHIPS, ASSOCIATIONS, OR FIRMS ELECTED TO MEMBERSHIP BY THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION A, LINE 7A THE DIRECTORS SHALL BE ELECTED BY A MAJORITY VOTE OF THE MEMBERS OF THE CORPORATION PRESENT AND VOTING AT THE ANNUAL MEETING OF MEMBERS. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS PREPARED BY THE ORGANIZATION'S PUBLIC ACCOUNTING FIRM BASED ON DATA SUPPLIED BY THE ORGANIZATION. ONCE A REVIEW IS PERFORMED BY MANAGEMENT OF THE ORGANIZATION, THE FORM 990 IS PRESENTED TO THE FINANCE COMMITTEE FOR THEIR FINAL REVIEW AND APPROVAL. IN ADDITION, A COPY OF THE FORM 990 IS MADE AVAILABLE TO ALL MEMBERS OF THE BOARD OF DIRECTORS PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12 THE CORPORATION'S POLICIES AND PROCEDURES MANUAL CONTAINS A SECTION ON BUSINESS ETHICS AND CONDUCT THAT APPLIES TO ALL EMPLOYEES, OFFICERS AND DIRECTORS. THIS POLICY CONTAINS A PROHIBITION AGAINST CONFLICTS OF INTEREST AND PROCEDURES FOR REPORTING VIOLATIONS. IN ADDITION, A CONFLICT OF INTEREST QUESTIONNAIRE IS DISTRIBUTED ANNUALLY IN CONNECTION WITH THE YEAR END AUDIT PROCEDURES THAT REQUIRES AN AFFIRMATIVEE RESPONSE FROM BOARD MEMBERS. ANY TRANSACTION WITH AN EMPLOYEE OR BOARD MEMBER WOULD BE REVIEWED AND APPROVED IN ADVANCE BY THE FINANCE COMMITTEE AND THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 15 THE ORGANIZATION HAS AN ACTIVE COMPENSATION COMMITTEE THAT REVIEWS AND APPROVES THE COMPENSATION PLAN FOR THE ENTIRE ORGANIZATION, INCLUDING DIRECT PAY AND BENEFITS. THE COMPENSATION PLAN INCLUDES BENCHMARK COMPARISONS OF PAY AND BENEFITS FOR EACH POSITION IN THE ORGANIZATION TO INDUSTRY AND GEOGRAPHIC DATA. IN ADDITION, THE COMPENSATION COMMITTEE AND THE EXECUTIVE COMMITTEE REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR THE CEO. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST.