2018-08-08T15:21:07-05:00 2017-09-30 742900215 MAXWELL LOCKE & RITTER LLP 401 CONGRESS AVENUE SUITE 1100 AUSTIN TX 787019682 990 2016-10-01 752648097 AUSTIN CONVENTION AND VISITORS BUREAU AUST 5124745171 111 CONGRESS AVENUE NO 700 AUSTIN TX 78701 GINA PALMERTREE DIRECTOR OF FINANCE 5124745171 2018-07-30 1 SEAN HOLCOMB P01249221 5123703200 2018-07-30 2016 2022-09-23 18:48:47Z VISIT AUSTIN THOMAS NOONAN 111 CONGRESS AVENUE NO 700 AUSTIN TX 78701 17965590 0 X WWW.VISITAUSTIN.ORG X 1998 TX MARKETING AUSTIN NATIONALLY AND INTERNATIONALLY AS A PREMIER BUSINESS AND LEISURE DESTINATION. 26 26 80 7 0 0 0 0 15609749 16735421 16765 3633 341507 298040 15968021 17037094 199000 500424 0 0 5643414 5726753 0 0 0 8207090 10318784 14049504 16545961 1918517 491133 10132308 11303310 2425966 3072135 7706342 8231175 X PROMOTING CONVENTIONS, TRAVEL AND TOURISM IN AND TO THE CITY OF AUSTIN, AND PROVIDING RELATED SERVICES TO CONVENTION ATTENDEES, TRAVELERS, AND TOURISTS. 0 0 CONVENTION SALES GENERATED 726,899 HOTEL ROOM NIGHTS (115% OF GOAL). CONVENTION CENTER BOOKINGS REPRESENTED 224,688 OF THOSE ROOM NIGHTS (94% OF GOAL). 3,164 LEADS WERE GENERATED REPRESENTING OVER 3.9 MILLION ROOM NIGHTS.SIGNIFICANT BOOKINGS INCLUDE: - GLOBOFORCE IN APRIL 2018 BRINGING IN AN ESTIMATED 3,000 ATTENDEES. - INTERNATIONAL LITERACY ASSOCIATION IN JULY 2018 BRINGING IN AN ESTIMATED 19,000 ATTENDEES. - PALO ALTO NETWORKS IN JUNE 2019 AND 2020 BRINGING IN AN ESTIMATED 18,000 ATTENDEES/YEAR. - BLACKBOARD IN JULY 2019 BRINGING IN AN ESTIMATED 7,000 ATTENDEES. - EMERGENCY NURSES ASSOCIATION IN SEPTEMBER 2019 BRINGING IN AN ESTIMATED 7,800 ATTENDEES. - GERONTOLOGICAL SOCIETY OF AMERICA IN NOVEMBER 2019 BRINGING IN AN ESTIMATED 6,900 ATTENDEES. - SOCIETY FOR NEURO-ONCOLOGY IN NOVEMBER 2020 IN AN ESTIMATED 5,300 ATTENDEES. - TEXAS EMS CONFERENCE IN NOVEMBER 2020, 2021 AND 2022 BRINGING IN AN ESTIMATED 4,500 ATTENDEES/YEAR. - NATIONAL ASSOCIATION OF COLLEGES AND EMPLOYERS IN JUNE 2021 BRINGING IN AN ESTIMATED 2,000 ATTENDEES. - ASSOCIATION FOR PROFESSIONALS IN INFECTION CONTROL AND EPIDEMIOLOGY IN JUNE 2021 BRINGING IN AN ESTIMATED 3,000 ATTENDEES. - NATIONAL ASSOCIATION OF STUDENT FINANCIAL AID ADMINISTRATORS IN JUNE 2022 BRINGING IN AN ESTIMATED 7,500 ATTENDEES. - USA RUGBY IN FEBRUARY 2017 BRINGING 8,000 ATTENDEES. - TRIPLE CROWN SPORTS IN JULY 2017 BRINGING 3,600 ATTENDEES.THE AUSTIN SPORTS COMMISSION GENERATED 103,789 HOTEL ROOM NIGHTS AND GENERATED 74 LEADS.SIGNIFICANT BOOKINGS INCLUDE: - USA RUGBY IN FEBRUARY 2017 BRINGING 8,000 ATTENDEES. - TRIPLE CROWN SPORTS IN JULY 2017 BRINGING 3,600 ATTENDEES. LARGE EVENTS HOSTED IN AUSTIN: - DELL MATCH PLAY IN MARCH 2017 WITH 5,000 ATTENDEES. - USA BMX IN APRIL 2017 WITH 4,000 ATTENDEES. - PROFESSIONAL BULL RIDING IN SEPTEMBER 2017 WITH 11,000 ATTENDEES.THE AUSTIN FILM COMMISSION FACILITATED OVER 39,437 PRODUCTION LEADS AND GENERATED 163 LOCATION PACKAGES FOR POTENTIAL PROJECTS. PRODUCTION STARTS WERE AT 63 FOR THE YEAR, LEADING TO 1,045 PRODUCTION DAYS.AUSTIN'S ESTABLISHED DIGITAL EFFORTS CONTINUED TO GROW: WE HAD 2,122,341 UNIQUE VISITS TO OUR WEBSITE, AUSTINTEXAS.ORG - A 5% INCREASE OVER THE PREVIOUS YEAR. LOOKING AT SOCIAL MEDIA CHANNELS, OUR FACEBOOK FANS WERE UP 5%, VISITAUSTINTX TWITTER FOLLOWERS WERE UP 17% AND OUR VISITAUSTINTX INSTAGRAM ACCOUNT GREW 31%. OUR TOTAL IMPRESSIONS FOR ALL OF OUR SOCIAL MEDIA ACCOUNTS WAS 35.3 MILLION AND WE HAD 481,600 ENGAGEMENTS.INCREASING TRAVELER PREFERENCE AND USE OF DIGITAL MEDIA ALSO EXTENDS TO OUR PRINTED PUBLICATIONS AS EVIDENCED BY NUMBER OF VISITOR GUIDE VIRTUAL VIEWS: 40,434 (23% INCREASE). VISITOR GUIDE, PRINTED, REQUESTS TOTALED 86,696, A 26% INCREASE.SUBSCRIBERSHIP FOR OUR LEISURE EMAIL MARKETING PROGRAM CONTINUES TO GROW: WE HAD 233,430 SUBSCRIBERS, A 69% INCREASE. OUR AUSTIN INSIDER BLOG HAD 545,834 UNIQUE PAGEVIEWS, WHICH WAS A 100% INCREASE. PUBLICITY GENERATED BY THE COMMUNICATIONS DEPARTMENT TOTALED $104,555,952 AND MORE THAN 110 MILLION MEDIA VIEWS AND IMPRESSIONS. IT INCLUDED COVERAGE IN SUCH NATIONAL AND INTERNATIONAL MEDIA OUTLETS AS TRAVEL + LEISURE, USA TODAY, THE SUN, LONELY PLANET, VIRGIN AUSTRALIA, WASHINGTON POST, GOLF.COM, JUSTLUXE, NBC, YAHOO.COM, TRAVELOCITY, AIR NEW ZEALAND AND THE LONDON EVENING STANDARD.BUILDING ON THE SUCCESS OF EXPERIENTIAL MARKETING WITH THE AUSTIN AIRSTREAM TRAILER, THE TRAILER HIT THE ROAD AGAIN FOR FIVE DAYS OF ACTIVATIONS IN DALLAS AND HOUSTON.RESULTS: - ONSITE EVENT IMPRESSIONS - 443,000 - TOTAL IMPRESSIONS - 5M - EMAIL SIGN-UPS - 663 - SWEEPS ENTRIES: 1,706 - VISITAUSTIN.ORG LANDING PAGE VIEWS: 4,478 - SOCIAL MEDIA ENGAGEMENTS: 3.48M - HOSTED PERFORMANCES BY FIVE AUSTIN MUSICIANS. MUSIC MARKETING OFFICE PROVIDED BOOKING REFERRALS FOR AUSTIN MUSICIANS FOR 271 EVENTS AND HAD A TOTAL OF 944 MUSIC INQUIRIES. THE MUSIC OFFICES' KEY ACCOMPLISHMENTS INCLUDE: PARTNERSHIP WITH ALL ATX AND THE RELEASE OF ALL ATX BACK TO THE ARMADILLO CD, ATTENDED/HOSTED MEDIA AT AUSTIN CITY LIMITS FESTIVAL, SXSW AND THE VISIT AUSTIN AIRSTREAM EAST COAST TOUR WHICH SAW OVER 5MM IMPRESSIONS (DIGITAL/IN PERSON), AND FEATURED 5 HIGH-PROFILE PERFORMANCES FROM AUSTIN ARTISTS. IN ADDITION, THE MUSIC OFFICE HOSTED AUSTIN MUSIC SHOWCASES AND PERFORMANCES IN: NEW YORK CITY, DC, NASHVILLE, ATLANTA, CHICAGO AND MORE AS WELL AS INTERNATIONAL EVENTS IN TORONTO (ON), SYDNEY (AUS), MEXICO CITY (MX) IN CONJUNCTION WITH THE BUREAU'S SALES AND MARKETING EFFORTS. THE MUSIC OFFICE HIRED 37 ACTS/MUSICIANS TO PERFORM AT "DAYBIRD LOCAL LIVE MUSIC SERIES" A NEW SUMMER MUSIC SERIES WHICH TOOK PLACE AT 5 MUSIC VENUES IN DOWNTOWN AUSTIN, INCLUDING THE AUSTIN VISITOR CENTER. THEY ALSO PARTNERED WITH ACL LIVE IN THEIR LIVE MUSIC SERIES, "THE WINE DOWN, AND THE MUSIC INDUSTRY MANAGER WAS A MEMBER OF THE HAAM (HEALTH ALLIANCE OF AUSTIN MUSICIANS) DEVELOPMENT COUNCIL. THE TOURISM DEPARTMENT PARTICIPATED IN TRAVEL TRADESHOWS, SALES MISSIONS, HOSTED EDUCATIONAL FAMILIARIZATION TRIPS AND SITE VISITS TARGETING LEADING DOMESTIC AND INTERNATIONAL TRAVEL TRADE CLIENTS FROM THE USA, CANADA, MEXICO, EUROPE, AUSTRALIA, AND ASIA. THE AUSTIN CONVENTION AND VISITORS BUREAU'S TOURISM DEPARTMENT FOCUSED ON ACHIEVING DIRECT GROWTH WITH TOUR PROVIDERS AND PARTNERSHIPS WITH MAJOR INDUSTRY ENTITIES INCLUDING BRAND USA, UNITED STATES TRAVEL ASSOCIATION, AND THE TEXAS TOURISM OFFICE. IN FY 2016-2017, THE TOURISM DEPARTMENT ISSUED PARTNER LEADS AND WAS SUCCESSFUL IN INCREASING PRODUCT MIX BY 8 PERCENT, THE DEPARTMENT ALSO FACILITATED A 28% INCREASE IN NEW AGREEMENTS BETWEEN LOCAL SUPPLIERS AND KEY AGGREGATORS THAT CAN EXPAND THE SALES AND MARKETING REACH OF THE AUSTIN HOSPITALITY BUSINESSES.CONVENTION SERVICES PROVIDED MEETING SERVICES TO 2,450 MEETINGS AND PROVIDED 10,213 HOURS OF REGISTRATION STAFFING FOR MEETINGS AND CONVENTIONS. ADDITIONALLY, CONVENTION SERVICES CONDUCTED 124 SITE VISITS AND PLANNING MEETINGS. CONVENTION HOUSING ASSIGNED 17,611 RESERVATIONS. THE TEAM ALSO MET WITH 242 LOCAL BUSINESSES TO EDUCATE THEM ON WORKING WITH THE CONVENTION AND MEETINGS MARKET IN AUSTIN. VISIT AUSTIN'S ADVERTISING EFFORTS CONTINUED TO GENERATE AWARENESS OF AND INTEREST IN AUSTIN AS A TRAVEL DESTINATION THROUGH TARGETED MEDIA CHANNELS AND CREATIVE MESSAGING THAT EMPHASIZED THE LIVE MUSIC CAPITAL OF THE WORLD@ BRAND. THE CAMPAIGN GENERATED MORE THAN 128.3M ONLINE IMPRESSIONS WITH AN AVERAGE CLICK-THROUGH RATE OF .34% - MORE THAN TWO TIMES HIGHER THAN INTERACTIVE ADVERTISING BUREAU BENCHMARK. A MIX OF NEW AND PROVEN MARKETING TACTICS WORKED TOGETHER TO EXCEED GOALS AND DELIVER INSIGHTS FOR FUTURE INITIATIVES. PARTNERING WITH LOCAL AND NATIONAL INFLUENCERS PROVIDED AN EXTENDED REACH FOR VISIT AUSTIN THROUGH SOCIAL MEDIA ENGAGEMENT AND EXCLUSIVE CONTENT - ENGAGEMENT RATE OF 11.91% EXCEEDED INDUSTRY BENCHMARKS BY 190%. OUR HERITAGE AND DIVERSITY ADVERTISING CAMPAIGN DELIVERED OVER 16MM+ IMPRESSIONS, GARNERING AN OVERALL 0.30% CLICK-THROUGH RATE. ESTIMATED HOTEL REVENUE DIRECTLY ATTRIBUTED TO VISIT AUSTIN MARKETING WAS $3,177,769. 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 197 0 1 80 1 0 0 0 0 0 0 X 26 26 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X GINA PALMERTREE 5125837204 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 GENE MCMENAMIN BOARD CHAIR 40.00 X X 0 0 0 JILL GRIFFIN IMMEDIATE PAST CHAIR 1.00 X X 0 0 0 GREG CHANON DIRECTOR 1.00 X 0 0 0 ALBERT BLACK DIRECTOR 1.00 X 0 0 0 LANCE STUMPF AT LARGE 1.00 X 0 0 0 MARK TESTER AT LARGE 1.00 X 0 0 0 GLENN WEST AT LARGE 1.00 X 0 0 0 SCOTT BLALOCK DIRECTOR 1.00 X 0 0 0 JACK BOONE DIRECTOR 1.00 1.00 X 0 0 0 DAVID BULL DIRECTOR 1.00 X 0 0 0 BILLY CARTER DIRECTOR 1.00 X 0 0 0 JERRY CONWAY DIRECTOR 1.00 1.00 X 0 0 0 JENNIFER CURRIER DIRECTOR 1.00 X 0 0 0 JOHN DAIGRE DIRECTOR 1.00 X 0 0 0 MICHAEL GIRARD DIRECTOR 1.00 X 0 0 0 ROB HAGELBERG DIRECTOR 1.00 X 0 0 0 KERRY HALL DIRECTOR 1.00 X 0 0 0 JESSE HERMAN DIRECTOR 1.00 X 0 0 0 GARY MANLEY DIRECTOR 1.00 X 0 0 0 ARCHIE MCAFEE DIRECTOR 1.00 X 0 0 0 TEDDY MCDANIEL DIRECTOR 1.00 X 0 0 0 DREW MCQUADE DIRECTOR 1.00 X 0 0 0 JEFF NEWBERG DIRECTOR 1.00 X 0 0 0 FORREST PREECE DIRECTOR 1.00 X 0 0 0 TOM SCHURR DIRECTOR 1.00 X 0 0 0 FRANK SPILLMAN DIRECTOR 1.00 X 0 0 0 TOM STACY DIRECTOR 1.00 X 0 0 0 MARK WASHINGTON DIRECTOR 1.00 X 0 0 0 ROBERT WATSON DIRECTOR 1.00 X 0 0 0 TOM NOONAN PRESIDENT & CEO 40.00 X 248108 0 16819 ROBERT LANDER PRESIDENT, EMERITUS 5.00 X 301274 0 10500 STEPHEN GENOVESI SENIOR VICE PRESIDENT-SALES 40.00 X 228756 0 31224 JULIE CHASE VICE PRESIDENT-CMO 40.00 X 156418 0 33101 AMY BROWN DIRECTOR OF SALES 40.00 X 136381 0 18583 MARY KAY HACKLEY VICE PRESIDENT-STRATEGIC ALLIANCES 40.00 X 131730 0 18722 JAMES DOHERTY DIRECTOR - EASTERN REGIONAL SALES 40.00 X 129802 0 22016 KRISTEN PARKER DIRECTOR - EASTERN REGIONAL SALES 40.00 X 129058 0 28258 LINDA ATKINS VICE PRESIDENT OF SERVICES 40.00 X 121742 0 14891 1583269 0 194114 11 0 1 0 LATINWORKS 410 BAYLOR STREET AUSTIN TX 78703 ADVERTISING 2620159 PKY ONE CONGRESS PLAZA 3116 COMMERCE STREET DALLAS TX 75226 RENT 562721 BRAND USA 1725 EYE STNW STE 800 WASHINGTON DC 20006 ADVERTISING 200000 DOWNTOWN TOURS 107 LONGWOOD COVE LAKEWAY TX 78734 TOURS 145579 ECPR 8008 SPICEWOOD LANE AUSTIN TX 78759 PUBLIC RELATIONS 137223 7 GOV'T CONTRACTS-AUSTIN 900099 15473733 15473733 SPONSORSHIPS 900099 894642 894642 HOUSING & REGISTRATION SERVICES 900099 356937 356937 BROCHURE RACK PLACEMENT 900099 10109 10109 16735421 3633 3633 194 194 1225934 928496 297438 297438 OTHER REVENUE 900099 408 408 408 17037094 17033267 0 3827 500424 1026200 3581098 209655 604860 304940 291212 28400 589060 3975284 738055 1064696 1707810 1021797 28401 271910 235812 48265 RESEARCH 173830 DUES AND SUBSCRIPTIONS 127224 MISCELLANEOUS 17028 16545961 1491 1491 5571310 7659830 2197063 1213772 265225 197945 315341 643896 1916969 834331 1311840 1082638 411253 444953 58785 58785 10132308 11303310 596211 1259787 461140 663990 199999 26450 573517 466321 595099 655587 2425966 3072135 X 7701967 8226800 4375 4375 7706342 8231175 10132308 11303310 491133 33700 0 X X 0 1 X 1 0 1255288 546345 708943 626033 272471 353562 35648 15515 20133 1082638 DEFERRED COMPENSATION OBLIGATION 444953 DEFERRED LEASE OBLIGATION 210634 655587 18646243 33700 1575449 1609149 17037094 0 17037094 18280139 1575449 158729 1734178 16545961 0 16545961 PART XII, LINE 2D - OTHER ADJUSTMENTS: AUSTIN COMMISSION ON SPORTS 158,729. 1 AUSTIN THEATRE ALLIANCE 713 CONGRESS AVENUE AUSTIN TX 78701 742975922 501(C)(3) 164500 HISTORICAL PRESERVATION ST EDWARD'S UNIVERSITY 3001 SOUTH CONGRESS AVENUE AUSTIN TX 78704 741109641 501(C)(3) 45000 HISTORICAL PRESERVATION PEASE PARK CONSERVANCY PO BOX 50065 AUSTIN TX 78763 462388316 501(C)(3) 43334 HISTORICAL PRESERVATION AUSTIN WOMAN'S CLUB 708 SAN ANTONIO AUSTIN TX 78701 740493310 501(C)(3) 30000 HISTORICAL PRESERVATION NEILL COCHRAN HOUSE MUSEUM 2310 SAN GABRIEL STREET AUSTIN TX 78705 741400026 501(C)(3) 14740 HISTORICAL PRESERVATION 5 PART I, LINE 2: THE AUSTIN CITY COUNCIL APPROVES THE TOTAL ACVB BUDGET/MARKETING PLAN, WHICH INCLUDES THE HERITAGE GRANTS, BUT DOES NOT ALLOCATE A SPECIFIC AMOUNT FOR HERITAGE GRANTS. THE GRANT APPLICATIONS ARE THEN REVIEWED BY ACVB AND THOSE THAT ARE APPROVED BY ACVB ARE THEN FORWARDED TO THE HISTORIC LANDMARK COMMISSION. THE COMMISSION DETERMINES HOW MUCH EACH APPROVED GRANT APPLICANT WILL RECEIVE. ACVB IS IN CHARGE OF DETERMINING THE TOTAL AMOUNT OF THE HERITAGE GRANTS TO BE GIVEN EACH YEAR AND HAS DECISION AUTHORITY ON WHICH PROJECTS ARE ELIGIBLE FOR THE GRANTS. ACVB PAYS WHEN THE GRANTEE SUBMITS EXPENSES FOR REIMBURSEMENT AND A PHYSICAL INSPECTION IS DONE ON THE PROPERTY TO ENSURE THAT THE REPAIR WORK MET WITH THE GRANT SPECIFICATIONS. 1 X X X X 0 0 0 TOM NOONAN PRESIDENT & CEO 213492 0 34616 0 0 0 2560 0 14259 0 264927 0 0 0 ROBERT LANDER PRESIDENT, EMERITUS 261234 0 40040 0 0 0 9000 0 1500 0 311774 0 0 0 STEPHEN GENOVESI SENIOR VICE PRESIDENT-SALES 184681 0 44075 0 0 0 16406 0 14818 0 259980 0 0 0 JULIE CHASE VICE PRESIDENT-CMO 131418 0 25000 0 0 0 24000 0 9101 0 189519 0 0 0 AMY BROWN DIRECTOR OF SALES 110256 0 26125 0 0 0 9547 0 9036 0 154964 0 0 0 MARY KAY HACKLEY VICE PRESIDENT-STRATEGIC ALLIANCES 107738 0 23992 0 0 0 9312 0 9410 0 150452 0 0 0 JAMES DOHERTY DIRECTOR - EASTERN REGIONAL SALES 103355 0 26447 0 0 0 12980 0 9036 0 151818 0 0 0 KRISTEN PARKER DIRECTOR - EASTERN REGIONAL SALES 104823 0 24235 0 0 0 17500 0 10758 0 157316 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY SENIOR STAFF, THE EXECUTIVE COMMITTEE AND THE BOARD OF DIRECTORS PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION REVIEWS THE REQUIRED ANNUAL DISCLOSURES AS PROVIDED BY OFFICERS, DIRECTORS AND KEY EMPLOYEES TO ENSURE COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15 A SURVEY OF SALARY INFORMATION IS PROVIDED BY THE DESTINATION MARKETING ASSOCIATION INTERNATIONAL AND IS USED IN DETERMINING COMPENSATION IN CONJUNCTION WITH REVIEWS BASED ON OBJECTIVE CRITERIA. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART XII, LINE 2C: THE ORGANIZATION'S OVERSIGHT PROCESS AND ITS PROCESS FOR SELECTION OF AN INDEPENDENT ACCOUNTANT DID NOT CHANGE DURING THE TAX YEAR. AUSTIN COMMISSION ON SPORTS 301 CONGRESS AVENUE AUSTIN TX 78701 205632288 RECRUIT, RETAIN AND GROW PROFESSIONAL, COLLEGIATE AND AMATEUR SPORTING EVENT TX 501(C)(6) 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0