2018-11-15T15:15:38-06:00 2018-06-30 560574444 CHERRY BEKAERT LLP 1075 PEACHTREE STREET NE SUITE 2200 ATLANTA GA 30309 990 2017-07-01 562024982 FAYETTEVILLE AREA CONVENTION AND VISITORS BUREAU INC FAYE 9104835311 245 PERSON STREET FAYETTEVILLE NC 283015733 JOHN MEROSKI CEO 9104835311 2018-11-14 1 AMANDA ADAMS P00748038 4042090954 38.142.98.34 2018-11-14 10:07:22 ES P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 18694F53AD11E15FFCEA276DE93F63B2E746D691 2017 2019-02-21 02:37:17Z JOHN MEROSKI 245 PERSON STREET FAYETTEVILLE NC 283015733 2833894 0 X WWW.VISITFAYETTEVILLENC.COM X 1997 NC POSITION CUMBERLAND COUNTY AS A DESTINATION FOR MEETINGS, INDIVIDUAL TRAVEL AND SPORTS TOURNAMENTS. 11 11 19 0 0 0 0 0 2918843 2822640 9345 9105 924 -4896 2929112 2826849 0 0 0 0 821400 843747 0 0 0 2059520 2019708 2880920 2863455 48192 -36606 1468458 1425809 107691 101648 1360767 1324161 X POSITION CUMBERLAND COUNTY AS A DESTINATION FOR MEETINGS, INDIVIDUAL TRAVEL AND SPORTS TOURNAMENTS. 0 0 IN FY 2017/18, THE FAYETTEVILLE AREA CONVENTION AND VISITORS BUREAU (FACVB) SECURED 103 MEETINGS, SPORTS TOURNAMENTS, REUNIONS AND GROUP VISITS FOR FUTURE BUSINESS IN CUMBERLAND COUNTY. THESE BOOKINGS REPRESENT MORE THAN 24,735 ROOM NIGHTS AT AREA HOTELS AND A DIRECT ECONOMIC IMPACT OF $7.5 MILLION. THE INDIRECT, ROLLOVER IMPACT ON OUR ECONOMY IS $18.8 MILLION. IN THE SAME TIME PERIOD, THE FACVB LAUNCHED A NEW, USER AND MOBILE FRIENDLY WEBSITE AT WWW.VISITFAYETTEVILLENC.COM, PRODUCED A COMBINATION VISITOR/ TRAIL GUIDE AND PACKAGED THE COUNTY'S BREWERIES INTO THE "HOMETOWN HOPS" PROGRAM. OTHER FY 2017/18 RESULTS: PRODUCED 44 BLOGS ON GOFAYETTEVILLE.COM, OFFERING LOCALS' VIEW ON THINGS TO SEE AND DO THROUGHOUT CUMBERLAND COUNTY. READERSHIP OF GOFAYETTEVILLE GREW BY 87% FROM THE PREVIOUS FISCAL YEAR. GENERATED 165 LEADS FOR FUTURE BUSINESS, COMPLETED 16 SALES BLITZES TO KEY REGIONS AND ATTENDED 18 TRADE SHOWS. PROCESSED 9,894 VISITOR INQUIRIES AT TWO LOCAL VISITOR CENTERS. COORDINATED HEROES HOMECOMING V, WHICH FOCUSED ON HONORING VIETNAM VETERANS. LEARN MORE: HEROESHOMECOMING.COM ISSUED 24 PRESS RELEASES, HOSTED 24 TRAVEL WRITERS AND INFLUENCERS AND GENERATED 86 OUT-OF-MARKET PIECES OF PUBLICITY FOR CUMBERLAND COUNTY TOURISM AMENITIES. 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 24 0 1 19 1 0 0 0 0 0 0 X 11 11 0 0 0 0 0 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 NC X JOHN MEROSKI 9104835311 245 PERSON STREET FAYETTEVILLE NC 28306 SUBODH THAKUR CHAIRMAN 1.00 X X 0 0 0 LAURA LEAL VICE CHAIRMAN 1.00 X X 0 0 0 AMY CANNON SECRETARY 1.00 X X 0 0 0 JAMES GRAFSTROM TREASURER 1.00 X X 0 0 0 SANDA BUDIC DIRECTOR 1.00 X 0 0 0 ADAM COLLIER DIRECTOR 1.00 X 0 0 0 DOUG HEWETT DIRECTOR 1.00 X 0 0 0 BECKI KIRBY DIRECTOR 1.00 X 0 0 0 SHARON LEE DIRECTOR 1.00 X 0 0 0 SURESH PATEL DIRECTOR 1.00 X 0 0 0 JIM SOFFEE DIRECTOR 1.00 X 0 0 0 JOHN MEROSKI PRESIDENT/CEO 50.00 X 145753 0 21100 KELLY BRILL OFFICE MANAGER 40.00 X 44532 0 11000 190285 0 32100 1 0 1 0 REPUBLIK 520 S HARRINGTON ST RALEIGH NC 27601 ADVERTISING AGENT 434320 RUBBERNECK 520 S HARRINGTON ST RALEIGH NC 27601 PR AGENT 167480 SANCTION LLC 520 S HARRINGTON ST RALEIGH NC 27601 VIDEO PRODUCTION 156000 SIMPLEVIEW 8950 N ORACLE RD TUCSON AZ 85704 WEBSITE/DATABASE 109525 4 OCCUPANCY TAX 900099 2755537 2755537 GRANT CONTRACTS 900099 49511 49511 BUSINESS PROMOTION ADV 900099 17592 17592 2822640 9105 9105 2149 7045 -4896 -4896 2826849 2817744 0 9105 218238 503971 25675 45645 50218 23688 12407 1542294 58060 14961 96751 52622 23138 14342 REPAIRS AND MAINTENANCE 46693 PROMOTIONAL 41333 EVENT HOSTING 39899 DUES AND SUBSCRIPTIONS 27675 25845 2863455 95584 193766 833708 739457 226674 245221 16861 9238 96266 4090 506283 272246 199365 234037 1468458 1425809 95686 69154 12005 32494 107691 101648 X 1360767 1324161 1360767 1324161 1468458 1425809 -36606 0 X 0 1 X 1 0 163340 42229 121111 294803 183491 111312 48140 46526 1614 234037 X 2826849 0 2826849 0 2826849 2863455 0 2863455 0 2863455 PART X, LINE 2: THE BUREAU ACCOUNTS FOR TAX UNCERTAINTIES BASED ON A MORE LIKELY THAN NOT RECOGNITION THRESHOLD WHEREBY TAX BENEFITS ARE ONLY RECOGNIZED WHEN THE BUREAU BELIEVES THAT THEY HAVE A GREATER THAN 50% LIKELIHOOD OF BEING SUSTAINED UPON EXAMINATION BY TAXING AUTHORITIES. THE BUREAU HAS EVALUATED ALL OF ITS TAX POSITIONS AND DETERMINED THAT IT HAD NO MATERIAL UNCERTAIN INCOME TAX POSITIONS AS OF JUNE 30, 2018 AND 2017. X X 0 0 0 JOHN MEROSKI PRESIDENT/CEO 138569 0 1184 0 6000 0 8745 0 12355 0 166853 0 0 0 FORM 990, PART VI, SECTION A, LINE 7A THE BOARD OF DIRECTORS IS COMPRISED OF THE FOLLOWING INDIVIDUALS: (A) THE COUNTY MANAGER OR HIS/HER DESIGNEE; (B) THE CITY MANAGER OF THE CITY OF FAYETTEVILLE OR HIS/HER DESIGNEE; (C) THE DIRECTOR OF THE CROWN CENTER OR HIS/HER DESIGNEE; (D) THE TWO REPRESENTATIVES NOMINATED BY HOTELS AND MOTELS WITHIN THE COUNTY OF CUMBERLAND WHICH HAVE FEWER THAN 100 ROOMS AND APPOINTED BY THE COUNTY COMMISSIONERS. (E) THE TWO REPRESENTATIVES NOMINATED BY HOTELS AND MOTELS WITHIN THE COUNTY OF CUMBERLAND WHICH HAVE IN EXCESS OF 100 ROOMS AND APPOINTED BY THE COUNTY COMMISSIONERS. (F) THE CHAIRMAN OF THE AIRBORNE AND SPECIAL OPERATIONS MUSEUM; (G) A REPRESENTATIVE OF A HOTEL OR MOTEL WITHIN THE COUNTY OF CUMBERLAND WHICH HAS ROOMS SUBJECT TO THIS OCCUPANCY TAX AND MEETING SPACE IN EXCESS OF 6,000 SQUARE FEET WHICH SHALL BE ELECTED BY THE BOARD OF DIRECTORS UPON RECOMMENDATION OF A NOMINATING COMMITTEE APPOINTED BY THE CHAIRMAN; (H) A REPRESENTATIVE OF A HOTEL OR MOTEL WITHIN THE COUNTY OF CUMBERLAND WHICH HAS ROOMS SUBJECT TO THIS OCCUPANCY TAX AND SHALL BE ELECTED BY THE BOARD OF DIRECTORS UPON RECOMMENDATION OF A NOMINATING COMMITTEE APPOINTED BY THE CHAIRMAN; AND (I) AN AT-LARGE MEMBER, APPOINTED BY THE BOARD OF COUNTY COMMISSIONERS, WHICH IS REPRESENTATIVE OF ONE OR MORE OF THE FOLLOWING GROUPS: (1) ARTS/CULTURAL COMMUNITY; (2) BUSINESS COMMUNITY; (3) MILITARY; AND HAS A DEMONSTRATED INTEREST IN TRAVEL AND TOURISM IN THE COUNTY. FORM 990, PART VI, SECTION B, LINE 11B THE PRESIDENT/CEO AND CFO WILL REVIEW THE 990 PRIOR TO FILING. A COPY OF THE 990 WILL BE E-MAILED TO THE BOARD MEMBERS PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY AS PART OF THE MANAGEMENT DUTIES. IN THE EVENT OF A CONFLICT, THE BOARD OF DIRECTORS WOULD GET INVOLVED AND THE PERSON WITH THE POTENTIAL CONFLICT WOULD RECUSE HIMSELF OR HERSELF FROM ANY DELIBERATIONS OR VOTE. FORM 990, PART VI, SECTION B, LINE 15 THE CEO'S SALARY IS A CONTRACTED AMOUNT VOTED ON BY THE BOARD OF DIRECTORS. THE AMOUNT IS DETERMINED BY LIKE POSITIONS SUCH AS THE SALARY OF THE CEO OF THE CHAMBER OF COMMERCE OR OTHER CVB DIRECTORS WITH SIMILAR YEARS EXPERIENCE. ALL DELIBERATIONS ARE DOCUMENTED IN THE BOARD MINUTES. THERE ARE NO KEY EMPLOYEES AT THE PRESENT TIME. HOWEVER, IN THE EVENT KEY EMPLOYEES ARE ENGAGED, A SIMILAR PROCESS WILL BE FOLLOWED. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC TO THE EXTENT DICTATED BY LAW. COUNTY OF CUMBERLAND NORTH CAROLINA 117 DICK STREET FAYETTEVILLE NC 28301 566000291 GOVERNMENT NC 170(C)(1) 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0