2018-11-15T13:40:49-06:00 2017-12-31 CONDON O'MEARA MCGINTY & DONNELLY L ONE BATTERY PARK PLAZA NEW YORK NY 100041405 990 2017-01-01 473384874 IAB TECHNOLOGY LABORATORY INC % IAB JEANIE CARTENSEN IABT 2123804700 116 EAST 27TH STREET 7TH FL NEW YORK NY 10016 JAMES J REILLY accountantauthorized 2126617777 2018-11-14 true JAMES J REILLY P00183769 2126617777 184.74.172.82 13601820183195000104 2018-11-15 P AB85DB94BBD57161AED1E4F4CC74FA222F53904F 684B21B78A3EF3FA5211644A21F6BEB975D0637B 2017 2019-02-21 02:37:17Z RANDALL ROTHENBERG 116 EAST 27TH STREET 6TH FL NEW YORK NY 10016 3409494 false X www.iabtechlab.com X 2015 DC TO PRODUCE AND HELP COMPANIES IMPLEMENT GLOBAL INDUSTRY TECHNICAL STANDARDS AND SOLUTIONS FOR DIGITAL ADVERTISING AND TO SIMPLIFY AND REDUCE COSTS. 17 15 2 17 0 1888402 699728 2049339 2709431 148 335 0 0 3937889 3409494 0 0 0 0 2500543 2679571 0 0 0 1834306 2323544 4334849 5003115 -396960 -1593621 4881093 2948162 5368253 5028943 -487160 -2080781 X SEE SCHEDULE O. true false see schedule o. false true false true false false false false false false false false false true false false true false false false false false false false false false false false true false false false false false false false false false false false true false false false 16 0 true 2 true false false false false true true false X 17 15 false true false false true false false true true false false false true true true false true false false false X IAB JEANIE CARTENSEN 2123804700 116 EAST 27TH STREET 7TH FLOOR NEW YORK NY 10016 RANDALL ROTHENBERG PRESIDENT 3.0 40.0 X X 0 962734 18131 PATRICK DOLAN VICE PRESIDENT 3.0 40.0 X X 0 692401 46699 DAVID MOORE CHAIRMAN 3.0 0.0 X X 0 0 0 COLLEEN SHIELDS SECRETARY 3.0 0.0 X X 106473 0 19998 MIKE ROMOFF DIRECTOR 3.0 0.0 X 0 0 0 ANAND DAS DIRECTOR 3.0 0.0 X 0 0 0 ERIC PICARD DIRECTOR 3.0 0.0 X 0 0 0 GRUIA PITIGOI-ARON DIRECTOR 3.0 0.0 X 0 0 0 CRAIG BERLINGO DIRECTOR 3.0 0.0 X 0 0 0 DANIEL BRACKETT DIRECTOR 3.0 0.0 X 0 0 0 DAVID HAHN DIRECTOR 3.0 0.0 X 0 0 0 MICHAEL SMITH DIRECTOR 3.0 0.0 X 0 0 0 TERENCE MEADE DIRECTOR 3.0 0.0 X 0 0 0 ANDREW CASALE DIRECTOR 3.0 0.0 X 0 0 0 TOM SHIELDS DIRECTOR 3.0 0.0 X 0 0 0 SHINGO INOUE DIRECTOR 3.0 0.0 X 0 0 0 SCOTT SPENCER DIRECTOR 3.0 0.0 X 0 0 0 TORU TAKATA DIRECTOR 3.0 0.0 X 0 0 0 ALANNA GOMBERT FORMER Senior vice Pres. & GM 40.0 0.0 X 357497 0 14944 DENNIS BUCHHEIM SVP & GM 40.0 0.0 X 270016 0 27025 FNU SHAILEY SR.DIRECTOR PRODUCT & RESEARCH 40.0 0.0 X 224847 0 33487 MAYANK MISHRA SENIOR DIRECTOR, ENGINEERING 40.0 0.0 X 223147 0 31810 1181980 1655135 192094 5 false true false INTERACTIVE SOLUTIONS 3860 Forest Hill Irene Rd Suite 10 MEMPHIS TN 38125 SERVICE DEVELOPMENT 135200 1 649728 50000 699728 MEMBERSHIP DUES 900099 1495750 1495750 INDUSTRY PRODUCTS REVENUE 900099 1209681 1209681 MEETING AND EVENTS 900099 4000 4000 2709431 335 335 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3409494 2709431 335 0 0 0 0 795953 0 1497058 74945 179559 132056 0 141988 15000 0 0 0 556475 16051 77844 31657 0 0 91904 0 112779 0 0 0 0 SHARED SERVICE FEES WITH IAB 1217346 INDUSTRY INITIATIVES 62500 5003115 194734 1684577 137585 585380 0 0 1076000 673000 0 0 0 0 0 0 0 0 184533 5205 0 0 0 0 0 0 0 0 0 0 3288241 0 4881093 2948162 482056 483327 0 0 974000 776402 0 0 0 0 0 0 0 0 0 0 3912197 3769214 5368253 5028943 X -487160 -2080781 0 0 0 0 -487160 -2080781 4881093 2948162 -1593621 X false true X true false false true false 0 DUE TO INTERACTIVE ADVERTISING 3769214 3769214 X false false false RANDALL ROTHENBERG PRESIDENT 659954 302780 8972 9159 980865 PATRICK DOLAN VICE PRESIDENT 498800 193601 18470 28229 739100 ALANNA GOMBERT FORMER Senior vice Pres. & GM 348447 7500 1550 14944 372441 DENNIS BUCHHEIM SVP & GM 166678 103338 11575 15450 297041 FNU SHAILEY SR.DIRECTOR PRODUCT & RESEARCH 204138 20709 9588 23899 258334 MAYANK MISHRA SENIOR DIRECTOR, ENGINEERING 202497 20650 9549 22261 254957 PART I - LINE 5 & part vi, section a. - question 3 IAB TECHNOLOGY LABORATORY, INC. ("TECHLAB") has affiliation agreements with the interactive advertising bureau, inc. to provide, among other things, office space, certain professional services, staffing, office services and other administrative support in exchange for monetary compensation as defined in the agreements. The agreements are automatically renewable each year unless written notice is provided by either party. PART III - LINE 1 IAB TECHNOLOGY LABORATORY, INC. IS A RESEARCH AND DEVELOPMENT CONSORTIUM. ITS MISSION IS TO PRODUCE AND HELP COMPANIES IMPLEMENT GLOBAL INDUSTRY TECHNICAL STANDARDS AND SOLUTIONS FOR THE DIGITAL MEDIA AND ADVERTISING INDUSTRIES. THE GOAL OF THE TECHLAB IS TO REDUCE FRICTION ASSOCIATED WITH THE DIGITAL ADVERTISING AND MARKETING SUPPLY CHAIN WHILE CONTRIBUTING TO THE SAFE GROWTH OF THE INDUSTRY. PART III - LINE 2 In 2017 we reported revenue of $21,000 from our new program called "The Open Measurement Working Group". This initiative was created to develop solutions for more competitive and scalable digital advertising in mobile apps by providing easy to integrate universal code libraries that enables an app publisher to provide required measurement data to all measurement providers and advertisers. PART III - LINE 4A THE IAB TECHNOLOGY LABORATORY (TECH LAB) IS A NON-PROFIT RESEARCH AND DEVELOPMENT CONSORTIUM THAT PRODUCES AND PROVIDES STANDARDS, SOFTWARE, AND SERVICES TO DRIVE GROWTH OF AN EFFECTIVE AND SUSTAINABLE GLOBAL DIGITAL MEDIA ECOSYSTEM. TECH LABS WORK INCLUDES THE OPENRTB PROTOCOL FOR REAL-TIME BIDDING IN DIGITAL ADVERTISING, ADS.TXT WHICH ALLOWS DIGITAL PUBLISHERS TO SPECIFY THEIR AUTHORIZED ADVERTISING RESELLERS, AND THE VAST VIDEO AD SERVING TEMPLATE SPECIFICATION. TECH LAB ADDITIONALLY COLLABORATES WITH THE DIGITAL ADVERTISING ALLIANCE TO STRENGTHEN CONSUMER PRIVACY OPTIONS, THE TRUSTWORTHY ACCOUNTABILITY GROUP TO ADVANCE THEIR TOOLS AND SERVICES, AND WITH NUMEROUS OTHER ORGANIZATIONS GLOBALLY TO PROMOTE AND SUPPORT RELEVANT WORK. AT THE END OF 2017, TECH LAB HAD OVER 700 MEMBER COMPANIES PARTICIPATING IN 33 WORKING GROUPS TO DEFINE AND DEVELOP STANDARDS AND SOFTWARE. PART VI, SECTION A. - QUESTION 6 TECHLAB HAS BEEN FORMED AS A MEMBERSHIP CORPORATION. PART VI, SECTION B. - QUESTION 11B THE 990 WAS REVIEWED BY THE vice president of FINANCE AND operations PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE. Part VI, Section B. - Question 12c DIRECTORS, OFFICERS AND KEY EMPLOYEES ARE REQUIRED TO NOTIFY THE TECHLAB OF ANY ACTIVITIES AND/OR ASSOCIATIONS THAT COULD BE REASONABLY CONSIDERED AS VIOLATIONS OF TECHLAB CONFLICT OF INTEREST POLICY. THE EXECUTIVE COMMITTEE OF TECHLAB REVIEWS ANY/ALL POTENTIAL VIOLATIONS AND MAKES FINAL DETERMINATION AS TO THE EXISTENCE OF A CONFLICT OF INTEREST AND APPROPRIATE DISPOSITION/REMEDY. PART VI, SECTION C. - QUESTION 19 TECHLAB DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC. FORM 990 PART IX LINE 11G DESCRIPTION:CONSULTING TOTAL FEES:507275 FORM 990 PART IX LINE 11G DESCRIPTION:PUBLIC RELATIONS TOTAL FEES:49200 INTERACTIVE ADVERTISING BUREAU 116 EAST 27TH STREET 7TH FL NEW YORK NY 10016 133900517 ASSOCIATION DE 501(C)(6) false false false true false false false false false false false false false false true true true false false false INTERACTIVE ADVERTISING BUREAU c 649728 FMV INTERACTIVE ADVERTISING BUREAU N,O,P 1217346 FMV