2019-11-13T17:57:35-06:00 2018-12-31 133628255 CONDON O'MEARA MCGINTY & DONNELLY LLP ONE BATTERY PARK PLAZA 7TH FL NEW YORK NY 10004 990 2018-01-01 473384874 IAB TECHNOLOGY LABORATORY INC IABT 2123804700 116 EAST 27TH STREET 7TH FL NEW YORK NY 10016 RANDALL ROTHENBERG CEO 2123804700 2019-11-05 1 JAMES J REILLY P00183769 2126617777 184.74.172.82 2019-11-05 14:35:18 ES P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 22603B5F3D0F044F5E1D98A58B2AA5892463CC73 2018 2020-01-14 16:20:31Z RANDALL ROTHENBERG 116 EAST 27TH STREET 7TH FL NEW YORK NY 10016 6435267 0 X WWW.IABTECHLAB.COM X 2015 DC TO PRODUCE AND HELP COMPANIES IMPLEMENT GLOBAL INDUSTRY TECHNICAL STANDARDS AND SOLUTIONS FOR DIGITAL ADVERTISING AND TO SIMPLIFY AND REDUCE COSTS. 24 23 2 21 0 17300 699728 1472004 2709431 4962567 335 696 0 0 3409494 6435267 0 0 0 0 2679571 4187656 0 0 0 2323544 1800268 5003115 5987924 -1593621 447343 2948162 4787046 5028943 6420484 -2080781 -1633438 X SEE SCHEDULE O.IAB TECHNOLOGY LABORATORY, INC. IS A RESEARCH AND DEVELOPMENT CONSORTIUM. ITS MISSION IS TO PRODUCE AND HELP COMPANIES IMPLEMENT GLOBAL INDUSTRY TECHNICAL STANDARDS AND SOLUTIONS FOR THE DIGITAL MEDIA AND ADVERTISING INDUSTRIES. THE GOAL OF THE TECHLAB IS TO REDUCE FRICTION ASSOCIATED WITH THE DIGITAL ADVERTISING AND MARKETING SUPPLY CHAIN WHILE CONTRIBUTING TO THE SAFE GROWTH OF THE INDUSTRY. 1 0 THE IAB TECHNOLOGY LABORATORY ("TECH LAB") IS A NON-PROFIT RESEARCH AND DEVELOPMENT CONSORTIUM THAT PRODUCES AND PROVIDES STANDARDS, SOFTWARE, AND SERVICES TO DRIVE GROWTH OF AN EFFECTIVE AND SUSTAINABLE GLOBAL DIGITAL MEDIA ECOSYSTEM. TECH LAB'S WORK INCLUDES THE OPENRTB PROTOCOL FOR REAL-TIME BIDDING IN DIGITAL ADVERTISING, ADS.TXT WHICH ALLOWS DIGITAL PUBLISHERS TO SPECIFY THEIR AUTHORIZED ADVERTISING RESELLERS, AND THE VAST VIDEO AD SERVING TEMPLATE SPECIFICATION. TECH LAB ADDITIONALLY COLLABORATES WITH THE DIGITAL ADVERTISING ALLIANCE TO STRENGTHEN CONSUMER PRIVACY OPTIONS, THE TRUSTWORTHY ACCOUNTABILITY GROUP TO ADVANCE THEIR TOOLS AND SERVICES, AND WITH NUMEROUS OTHER ORGANIZATIONS GLOBALLY TO PROMOTE AND SUPPORT RELEVANT WORK. 0 1 0 1 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 14 0 1 2 1 1 1 0 0 0 1 1 0 0 0 X 24 23 0 0 1 0 1 0 0 1 1 0 0 0 1 1 1 1 1 1 0 0 X IABJEANIE CARTENSEN 2123804700 116 EAST 27TH STREET 7TH FLOOR NEW YORK NY 10016 RANDALL ROTHENBERG CEO 3.00 40.00 X X 0 1037323 32167 PATRICK DOLAN PRESIDENT 3.00 40.00 X X 0 643008 50810 MIKE ROMOFF DIRECTOR 3.00 X 0 0 0 ERIC PICARD DIRECTOR 3.00 X 0 0 0 GRUIA PITIGOI-ARON DIRECTOR 3.00 X 0 0 0 CRAIG BERLINGO DIRECTOR 3.00 X 0 0 0 DANIEL BRACKETT DIRECTOR 3.00 X 0 0 0 DAVID HAHN DIRECTOR 3.00 X 0 0 0 ANDREW CASALE DIRECTOR 3.00 X 0 0 0 TOM SHIELDS DIRECTOR 3.00 X 0 0 0 SCOTT SPENCER DIRECTOR 3.00 X 0 0 0 DOROTHY TSE DIRECTOR 3.00 X 0 0 0 DARREN LAYBOURN DIRECTOR 3.00 X 0 0 0 AI MATSUBARA DIRECTOR 3.00 X 0 0 0 DAVID MOORE DIRECTOR 3.00 X 0 0 0 KATE SLOAN DIRECTOR 3.00 X 0 0 0 WILFRED SCHOBEIRI DIRECTOR 3.00 X 0 0 0 ELENA LAU DIRECTOR 3.00 X 0 0 0 NEAL RICHTER DIRECTOR 3.00 X 0 0 0 ANNA BAGER DIRECTOR 3.00 X 0 0 0 DENG-KAI CHEN DIRECTOR 3.00 X 0 0 0 YOAV ARNSTEIN DIRECTOR 3.00 X 0 0 0 MARK KOPERA DIRECTOR 3.00 X 0 0 0 DENNIS BUCHHEIM SVP & GM 40.00 X X 404689 0 33370 COLLEEN SHIELDS SECRETARY 3.00 X 127372 0 22965 SAM PAYNE-TINGLEFF VICE PRESIDENT ENGINEERING 40.00 X 187415 0 17431 MICHAEL HAHN SENIOR VICE PRESIDENT GENERAL COUNSEL 40.00 X 181876 0 1696 JORDAN MITCHELL SENIOR VICE PRESIDENT MEMBERSHIP & OPERATIONS 40.00 X 161180 0 20590 ALEXANDRA SALOMON SENIOR DIRECTOR HEAD GLOBAL BUSINESS DEVELOPMENT 40.00 X 246667 0 17620 MAYANK MISHRA SENIOR DIRECTOR ENGINEERING 40.00 X 230031 0 33275 FNU SHAILEY SR. DIRECTOR PRODUCT & RESE 40.00 X 238122 0 35841 AMIT SHETTY SENIOR DIRECTOR PRODUCT VIDEO AUDIO 40.00 X 233643 0 25049 2010995 1680331 290814 9 0 1 0 RAMONA GONZALES CONSULTING LLC 77 15TH STREET 8A HERMOSA BEACH CA 90254 DAA SERVICES 101920 1 1472004 1472004 INDUSTRY PRODUCTS 900099 2451296 2451296 MEMBERSHIP DUES 900099 2332916 2332916 MEETING AND EVENTS 900099 178355 178355 4962567 696 696 6435267 4962567 0 696 588396 3071179 91285 262767 174029 108930 16000 506284 210 275759 424628 246201 210660 MEMBER ACTIVITIES 11596 5987924 1684577 2324865 585380 944586 673000 1517595 5205 2948162 4787046 483327 852463 776402 1145000 3769214 4423021 5028943 6420484 X -2080781 -1633438 -2080781 -1633438 2948162 4787046 447343 0 X 0 1 X 1 0 0 1 0 0 DUE TO INTERACTIVE ADVERTISING 4423021 4423021 6435267 0 6435267 0 6435267 5987924 0 5987924 0 5987924 0 0 0 RANDALL ROTHENBERG CEO 0 734543 0 302780 0 0 0 13500 0 18667 0 1069490 0 0 PATRICK DOLAN PRESIDENT 0 449407 0 193601 0 0 0 22653 0 28157 0 693818 0 0 DENNIS BUCHHEIM SVP & GM 301351 0 103338 0 0 0 15465 0 17905 0 438059 0 0 0 COLLEEN SHIELDS SECRETARY 107189 0 20183 0 0 0 6220 0 16745 0 150337 0 0 0 SAM PAYNE-TINGLEFF VICE PRESIDENT ENGINEERING 187415 0 0 0 0 0 3854 0 13577 0 204846 0 0 0 MICHAEL HAHN SENIOR VICE PRESIDENT GENERAL COUNSE 169376 0 12500 0 0 0 1389 0 307 0 183572 0 0 0 JORDAN MITCHELL SENIOR VICE PRESIDENT MEMBERSHIP & O 161180 0 0 0 0 0 4831 0 15759 0 181770 0 0 0 ALEXANDRA SALOMON SENIOR DIRECTOR HEAD GLOBAL BUSINESS 174061 0 23968 0 48638 0 9775 0 7845 0 264287 0 0 0 MAYANK MISHRA SENIOR DIRECTOR ENGINEERING 209381 0 20650 0 0 0 11652 0 21623 0 263306 0 0 0 FNU SHAILEY SR. DIRECTOR PRODUCT & RESE 217413 0 20709 0 0 0 12030 0 23811 0 273963 0 0 0 AMIT SHETTY SENIOR DIRECTOR PRODUCT VIDEO AUDIO 213548 0 20095 0 0 0 10943 0 14106 0 258692 0 0 0 FORM 990, PART III, LINE 2 IN 2018 WE REPORTED REVENUE OF $749,019 FROM OUR NEW DIGITRUST PROGRAM. DIGITRUST HAS TAKEN ON THE CHALLENGE OF REDUCING THE NUMBER OF THIRD-PARTY REQUESTS ON WEB PAGES, THROUGH EFFORTS TO ELIMINATE THE NEED FOR PIXEL SYNCHRONIZATION. THE DIGITRUST TECHNOLOGY SOLUTION CREATES AN ANONYMOUS USER TOKEN, DESIGNED TO BE PROPAGATED BY AND BETWEEN ITS MEMBERS IN LIEU OF BILLIONS OF PROPRIETARY TOKENS AND TRACKERS ON WEB PAGES DAILY. FORM 990, PART VI, SECTION A, LINE 4 THE FOLLOWING SECTION WAS AMEDED: CLASSES. THERE SHALL BE TWO (2) CLASSES OF MEMBERS: REGULAR AND AUXILIARY. (A) REGULAR MEMBERS ARE ENTITIES WHO SUPPORT THE PURPOSES OF THE CORPORATION AND ARE: (I) U.S. BASED ENTITIES OR STANDALONE DIVISIONS OF ENTITIES WHO: (I) ARE MEMBERS OF THE INTERACTIVE ADVERTISING BUREAU, INC. ("IAB"), (II) ARE ELIGIBLE FOR MEMBERSHIP IN IAB (WHETHER OR NOT ACTUALLY A MEMBER) AS EITHER AN ASSOCIATE MEMBER OR AFFILIATE MEMBER OR (III) TO THE EXTENT INELIGIBLE FOR MEMBERSHIP IN IAB, ARE OTHERWISE APPROVED FOR MEMBERSHIP BY THE BOARD; OR (II) NON-U.S. BASED ENTITIES WHO: (I) ARE MEMBERS OF IAB OR AN APPLICABLE LOCAL OR REGIONAL IAB LICENSEE OR OTHER QUALIFYING ORGANIZATION AS DETERMINED BY THE BOARD OR ITS DESIGNEE, (II) TO THE EXTENT NO LOCAL OR REGIONAL IAB LICENSEE EXISTS, HAVE APPLIED DIRECTLY TO THE CORPORATION FOR MEMBERSHIP OR (III) TO THE EXTENT INELIGIBLE FOR MEMBERSHIP IN A LOCAL OR REGIONAL IAB LICENSEE, ARE OTHERWISE APPROVED FOR MEMBERSHIP BY THE BOARD. (B) AUXILIARY MEMBERS ARE ENTITIES WHO ARE ALSO A LOCAL OR REGIONAL IAB LICENSEE OR OTHER QUALIFYING ORGANIZATION AS DETERMINED BY THE BOARD. FORM 990, PART VI, SECTION A, LINE 6 TECHLAB HAS BEEN FORMED AS A MEMBERSHIP CORPORATION. FORM 990, PART VI, SECTION B, LINE 11B THE 990 WAS REVIEWED BY THE VICE PRESIDENT OF FINANCE AND OPERATIONS PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C DIRECTORS, OFFICERS AND KEY EMPLOYEES ARE REQUIRED TO NOTIFY THE TECHLAB OF ANY ACTIVITIES AND/OR ASSOCIATIONS THAT COULD BE REASONABLY CONSIDERED AS VIOLATIONS OF TECHLAB CONFLICT OF INTEREST POLICY. THE EXECUTIVE COMMITTEE OF TECHLAB REVIEWS ANY/ALL POTENTIAL VIOLATIONS AND MAKES FINAL DETERMINATION AS TO THE EXISTENCE OF A CONFLICT OF INTEREST AND APPROPRIATE DISPOSITION/REMEDY. FORM 990, PART VI, SECTION B, LINE 15A COMPARABILITY DATA WAS PROVIDED BY QUATT ASSOCIATES FOR RANDALL ROTHENBERG; REVIEWED BY THE IAB CHAIRMAN OF THE BOARD. FORM 990, PART VI, SECTION C, LINE 19 TECHLAB DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC. INTERACTIVE ADVERTISING BUREAU 116 E 27TH STREET NEW YORK NY 10016 133900517 ASSOCIATION DE 501(C)(6) N/A 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0