2019-05-15T12:06:09-05:00 2018-06-30 271728945 PKF O'CONNOR DAVIES LLP 665 FIFTH AVENUE NEW YORK NY 10022 990 2017-07-01 130417693 THE ADVERTISING COUNCIL INC ADVE 2129221500 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 KENNETH M KROLL CHIEF FINANCIAL OFFICER 2129221500 2019-05-15 1 GARRETT M HIGGINS P00543209 2122862600 2019-05-15 65.51.112.58 2019-05-15 12:06:04 ED P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 9616F4B14A694591D1E716C270910E6FA5556DA3 2017 2019-02-21 02:37:17Z KENNETH M KROLL 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 57959669 0 X HTTP://WWW.ADCOUNCIL.ORG/ X 1942 NY SEE SCHEDULE O 159 158 269 315 0 78757 18466058 19018471 30890597 30587605 868028 1677226 -970518 -714512 49254165 50568790 0 0 0 0 18563976 19262868 50000 54000 2851388 27473277 26832993 46087253 46149861 3166912 4418929 45440161 49472301 14458352 14711317 30981809 34760984 X THE AD COUNCIL IS WHERE CREATIVITY AND CAUSES CONVERGE. THE AD COUNCIL LEVERAGES THE BRIGHTEST TALENT IN MEDIA, TECHNOLOGY, ADVERTISING AND MARKETING TO DEVELOP CAMPAIGNS THAT INSPIRE ACTION AND IMPROVE LIVES. 0 0 35175704 30587605 THE AD COUNCIL, ON BEHALF OF NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME) AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE.IN FY18, THE AD COUNCIL SECURED NEARLY $1 BILLION IN DONATED MEDIA SUPPORT (ACROSS ALL PLATFORMS INCLUDING DIGITAL MEDIA, MOBILE, TV, RADIO, PRINT AND OUT-OF-HOME) ON BEHALF OF ITS CAMPAIGNS. [SEE CONTINUATION ON SCHEDULE O] 35175704 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 0 1 0 0 0 0 0 0 1 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 186 0 269 1 1 1 0 0 0 0 1 1 0 0 0 0 X 159 158 0 0 1 0 0 0 0 1 1 0 0 0 1 1 1 1 1 1 1 0 AK AL AR CA CO FL GA IL KS KY MA MD ME MI MN MS MO NC ND NH NJ NM NY OH OK OR PA RI SC TN UT VA WA WV WI X X KENNETH M KROLL CFO 2129841946 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 DAVID SABLE CHAIR 3.50 0.00 X X 0 0 0 MARGARET GEORGIADIS IMMEDIATE PAST CHAIR 2.00 0.00 X X 0 0 0 LINDA BOFF VICE CHAIR 2.00 0.00 X X 0 0 0 DAVID FISCHER VICE CHAIR 2.00 0.00 X X 0 0 0 LINDA YACCARINO VICE CHAIR 2.00 0.00 X X 0 0 0 LAURA CORB SECRETARY 1.00 0.00 X X 0 0 0 STEPHEN LACY CHAIR FINANCE COMMITTEE 3.00 0.00 X X 0 0 0 DAVE ABBOTT DIRECTOR 0.50 0.00 X 0 0 0 PAUL ALFIERI DIRECTOR 0.50 0.00 X 0 0 0 LOU AVERSANO DIRECTOR 0.50 0.00 X 0 0 0 SPENCER BAIM DIRECTOR 0.50 0.00 X 0 0 0 LARA BALASZ DIRECTOR 0.50 0.00 X 0 0 0 JACK BAMBERGER DIRECTOR 0.50 0.00 X 0 0 0 JIM BANKOFF DIRECTOR 0.50 0.00 X 0 0 0 KATHY BEHRENS DIRECTOR 0.50 0.00 X 0 0 0 LESLIE BERLAND DIRECTOR 1.00 0.00 X 0 0 0 TANYA BERMAN DIRECTOR 0.50 0.00 X 0 0 0 JULIE BERNARD DIRECTOR 0.50 0.00 X 0 0 0 LYNNE BIGGAR DIRECTOR 0.50 0.00 X 0 0 0 JOSEPH BIHLMIER DIRECTOR 0.50 0.00 X 0 0 0 SHANNON BRAYTON DIRECTOR 0.50 0.00 X 0 0 0 NICK BRIEN DIRECTOR 0.50 0.00 X 0 0 0 PHILIPPE BROWNING DIRECTOR 0.50 0.00 X 0 0 0 HEIDI BROWNING DIRECTOR 0.50 0.00 X 0 0 0 KASHA CACY DIRECTOR 1.00 0.00 X 0 0 0 SUSAN CANAVARI DIRECTOR 0.50 0.00 X 0 0 0 TIM CASTELLI DIRECTOR 0.50 0.00 X 0 0 0 WENDY CLARK DIRECTOR 0.50 0.00 X 0 0 0 CAMERON CLAYTON DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL CLINTON DIRECTOR 0.50 0.00 X 0 0 0 EZRA COOPERSTEIN DIRECTOR 0.50 0.00 X 0 0 0 JILL CRESS DIRECTOR 0.50 0.00 X 0 0 0 SETH DALLAIRE DIRECTOR 0.50 0.00 X 0 0 0 JAMES DATRI DIRECTOR 0.50 0.00 X 0 0 0 TOM DAVIS DIRECTOR 0.50 0.00 X 0 0 0 MAINARDO DE NARDIS DIRECTOR 0.50 0.00 X 0 0 0 BERTA DE PABLOS DIRECTOR 0.50 0.00 X 0 0 0 HARRIS DIAMOND DIRECTOR 0.50 0.00 X 0 0 0 HUGH DINEEN DIRECTOR 0.50 0.00 X 0 0 0 JONAH DISEND DIRECTOR 0.50 0.00 X 0 0 0 KATHLEEN DUNDAS DIRECTOR 0.50 0.00 X 0 0 0 RICHARD EDELMAN DIRECTOR 1.00 0.00 X 0 0 0 PAM EL DIRECTOR 0.50 0.00 X 0 0 0 NANCY ELDER DIRECTOR 0.50 0.00 X 0 0 0 BRAD ELDERS DIRECTOR 0.50 0.00 X 0 0 0 EDWARD ERHARDT DIRECTOR 0.50 0.00 X 0 0 0 KONRAD FELDMAN DIRECTOR 0.50 0.00 X 0 0 0 NANCY FLETCHER DIRECTOR 0.50 0.00 X 0 0 0 CHRIS FOLEY DIRECTOR 0.50 0.00 X 0 0 0 MAUREEN FORD DIRECTOR 0.50 0.00 X 0 0 0 ROB FREDERICK DIRECTOR 0.50 0.00 X 0 0 0 WAYNE GATTINELLA DIRECTOR 0.50 0.00 X 0 0 0 BEN GOLDHIRSH DIRECTOR 0.50 0.00 X 0 0 0 BOB GREENBERG DIRECTOR 0.50 0.00 X 0 0 0 MIKE HADGIS DIRECTOR 0.50 0.00 X 0 0 0 SCOTT HAGEDORN DIRECTOR 0.50 0.00 X 0 0 0 BILL HAGELSTEIN DIRECTOR 0.50 0.00 X 0 0 0 KATHLEEN HALL DIRECTOR 0.50 0.00 X 0 0 0 JODI HARRIS DIRECTOR 0.50 0.00 X 0 0 0 BRAD HIRANAGA DIRECTOR 0.50 0.00 X 0 0 0 DAVID HOHMAN DIRECTOR 0.50 0.00 X 0 0 0 DAWN HUDSON DIRECTOR 0.50 0.00 X 0 0 0 MICHELLE HULST DIRECTOR 0.50 0.00 X 0 0 0 TAMARA INGRAM DIRECTOR 0.50 0.00 X 0 0 0 BRAD JAKEMAN DIRECTOR 0.50 0.00 X 0 0 0 MARCIEN JENCKES DIRECTOR 0.50 0.00 X 0 0 0 TIM JONES DIRECTOR 0.50 0.00 X 0 0 0 GANNON JONES DIRECTOR 0.50 0.00 X 0 0 0 ALEXANDER JUTKOWITZ DIRECTOR 0.50 0.00 X 0 0 0 KAREN KAPLAN DIRECTOR 0.50 0.00 X 0 0 0 JON KAPLAN DIRECTOR 0.50 0.00 X 0 0 0 MARLA KAPLOWITZ DIRECTOR 0.50 0.00 X 0 0 0 HARRY KARGMAN DIRECTOR 0.50 0.00 X 0 0 0 DENISE KARKOS DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL KASSAN DIRECTOR 1.00 0.00 X 0 0 0 SCOTT KAUFFMAN DIRECTOR 0.50 0.00 X 0 0 0 JACKI KELLEY DIRECTOR 1.00 0.00 X 0 0 0 KELLYN KENNY DIRECTOR 0.50 0.00 X 0 0 0 COLIN KINSELLA DIRECTOR 0.50 0.00 X 0 0 0 JULIE KOEWLER DIRECTOR 0.50 0.00 X 0 0 0 MEREDITH KOPIT LEVIEN DIRECTOR 1.00 0.00 X 0 0 0 STEVE LANZANO DIRECTOR 0.50 0.00 X 0 0 0 DAVID LEVY DIRECTOR 0.50 0.00 X 0 0 0 TARA WALPERT LEVY DIRECTOR 1.00 0.00 X 0 0 0 ANN LEWNES DIRECTOR 1.00 0.00 X 0 0 0 ROBERT LIODICE DIRECTOR 0.50 0.00 X 0 0 0 JEFFREY MADDOCK DIRECTOR 0.50 0.00 X 0 0 0 PAMELA MANN DIRECTOR 0.50 0.00 X 0 0 0 JOE MARCHESE DIRECTOR 0.50 0.00 X 0 0 0 MARCEL MARCONDES DIRECTOR 0.50 0.00 X 0 0 0 ROB MASTER DIRECTOR 1.00 0.00 X 0 0 0 LIZ MATTHEWS DIRECTOR 0.50 0.00 X 0 0 0 SEAN MCCAFFREY DIRECTOR 0.50 0.00 X 0 0 0 COLIN MCCONNELL DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL MENDENHALL DIRECTOR 0.50 0.00 X 0 0 0 REBECCA MESSINA DIRECTOR 0.50 0.00 X 0 0 0 JONATHAN MILDENHALL DIRECTOR 0.50 0.00 X 0 0 0 KATIE MILLER DIRECTOR 0.50 0.00 X 0 0 0 JAMIE MOLDAFSKY DIRECTOR 0.50 0.00 X 0 0 0 SEAN MORAN DIRECTOR 0.50 0.00 X 0 0 0 CARTER MURRAY DIRECTOR 0.50 0.00 X 0 0 0 PETER NAYLOR DIRECTOR 0.50 0.00 X 0 0 0 VICTORIA NOBLE DIRECTOR 0.50 0.00 X 0 0 0 ROB NORMAN DIRECTOR 0.50 0.00 X 0 0 0 JIM NORTON DIRECTOR 0.50 0.00 X 0 0 0 DIANA O'BRIEN DIRECTOR 0.50 0.00 X 0 0 0 MICHELLE PELUSO DIRECTOR 0.50 0.00 X 0 0 0 PJ PEREIRA DIRECTOR 0.50 0.00 X 0 0 0 STEVE PHELPS DIRECTOR 0.50 0.00 X 0 0 0 ANDY POLANSKY DIRECTOR 0.50 0.00 X 0 0 0 BEN PRICE DIRECTOR 0.50 0.00 X 0 0 0 RAJA RAJAMANNAR DIRECTOR 0.50 0.00 X 0 0 0 SETH ROGIN DIRECTOR 0.50 0.00 X 0 0 0 LEIF ROLL DIRECTOR 0.50 0.00 X 0 0 0 JO ANN ROSS DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL ROTH DIRECTOR 0.50 0.00 X 0 0 0 RANDALL ROTHENBERG DIRECTOR 1.00 0.00 X 0 0 0 TROY RUHANEN DIRECTOR 0.50 0.00 X 0 0 0 TARA RUSH-TRIPP DIRECTOR 0.50 0.00 X 0 0 0 GEOFF SCHILLER DIRECTOR 0.50 0.00 X 0 0 0 TIM SCOTT DIRECTOR 0.50 0.00 X 0 0 0 DIEGO SCOTTI DIRECTOR 0.50 0.00 X 0 0 0 CARRIE SEIFER DIRECTOR 0.50 0.00 X 0 0 0 JOHN SEIFERT DIRECTOR 0.50 0.00 X 0 0 0 TY SHAY DIRECTOR 0.50 0.00 X 0 0 0 SAMANTHA SKEY DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL SNEED DIRECTOR 1.00 0.00 X 0 0 0 MITCH SPOLAN DIRECTOR 0.50 0.00 X 0 0 0 MARTY ST GEORGE DIRECTOR 0.50 0.00 X 0 0 0 PETE STEIN DIRECTOR 0.50 0.00 X 0 0 0 BRIAN STEMPECK DIRECTOR 0.50 0.00 X 0 0 0 HEATHER STEWART DIRECTOR 0.50 0.00 X 0 0 0 STEVE STOUTE DIRECTOR 0.50 0.00 X 0 0 0 GREG STUART DIRECTOR 0.50 0.00 X 0 0 0 MAUREEN SULLIVAN DIRECTOR 0.50 0.00 X 0 0 0 ANDREW SWINAND DIRECTOR 0.50 0.00 X 0 0 0 DAN TARMAN DIRECTOR 0.50 0.00 X 0 0 0 ROXANNE TAYLOR DIRECTOR 0.50 0.00 X 0 0 0 TODD TERESI DIRECTOR 0.50 0.00 X 0 0 0 JAMES THOMPSON DIRECTOR 0.50 0.00 X 0 0 0 DAVID THUMA DIRECTOR 0.50 0.00 X 0 0 0 CHARLIE THURSTON DIRECTOR 0.50 0.00 X 0 0 0 RISHAD TOBACCOWALA DIRECTOR 0.50 0.00 X 0 0 0 CORY TREFFILETTI DIRECTOR 0.50 0.00 X 0 0 0 JOHN TRIMBLE DIRECTOR 0.50 0.00 X 0 0 0 SUNEET VARMA DIRECTOR 0.50 0.00 X 0 0 0 GARY VAYNERCHUK DIRECTOR 0.50 0.00 X 0 0 0 MEREDITH VERDONE DIRECTOR 1.00 0.00 X 0 0 0 ELIZABETH WEIL DIRECTOR 0.50 0.00 X 0 0 0 TONY WEISMAN DIRECTOR 0.50 0.00 X 0 0 0 RISA WEXLER DIRECTOR 0.50 0.00 X 0 0 0 EUGENE WILLEMSEN DIRECTOR 0.50 0.00 X 0 0 0 TERRANCE WILLIAMS DIRECTOR 0.50 0.00 X 0 0 0 DAVID WILLIAMS DIRECTOR 0.50 0.00 X 0 0 0 MICHELLE WILSON DIRECTOR 0.50 0.00 X 0 0 0 BILL WISE DIRECTOR 0.50 0.00 X 0 0 0 STEVEN WOLFE PEREIRA DIRECTOR 0.50 0.00 X 0 0 0 JOHN ZISSIMOS DIRECTOR 0.50 0.00 X 0 0 0 LISA SHERMAN PRESIDENT AND CEO 43.80 0.00 X X 950897 0 526092 KENNETH KROLL CFO AS OF 01/23/18 41.50 0.00 X 253256 0 94181 BARBARA LESHINSKY CHIEF REVENUE & DEVELOPMENT 39.10 0.00 X 531844 0 268506 PAULA VEALE CHIEF MARKETING & COMMUNICATION 40.10 0.00 X 407848 0 205890 ELIZABETH ELLARD CHIEF MEDIA 35.10 0.00 X 393217 0 198783 HEIDI ARTHUR CHIEF CAMPAIGN DEVELOPMENT 35.30 0.00 X 306381 0 108099 KATE EMANUEL CHIEF BUSINESS OPERATIONS & STRATEGY 38.10 0.00 X 284973 0 98122 MICHELLE HILLMAN CHIEF CAMPAIGN DEVELOPMENT 43.30 0.00 X 279598 0 77347 REGINA BRADLEY CHIEF TALENT & FACILITIES 36.10 0.00 X 248518 0 89898 ANTHONY FOLENO SENIOR VP 39.10 0.00 X 226280 0 57827 DANIELLE LINET SENIOR VP 35.00 0.00 X 215891 0 86602 SARA WEISENTHAL SENIOR VP 39.60 0.00 X 212356 0 57361 ELLYN FISHER SENIOR VP 42.60 0.00 X 186072 0 52963 ANNE DEO SENIOR VP 39.20 0.00 X 178306 0 83567 ANASTASIA GOODSTEIN SENIOR VP 37.10 0.00 X 176640 0 70216 KIMBERLY HARBIN SENIOR VP 36.00 0.00 X 171103 0 9074 ROWENA PATRICK SENIOR VP 40.40 0.00 X 165625 0 44122 ANTHONY SIGNORELLI SENIOR VP 36.10 0.00 X 164124 0 48764 PRISCILLA NATKINS EXECUTIVE VP 0.00 0.00 X 167236 0 0 5520165 0 2177414 52 1 1 0 STRUCTURE TONE LLC 330 WEST 34TH STREET NEW YORK NY 10001 CONSTRUCTION CONTRACTOR-OFFICE REMODEL 4308258 CIRCLE GRAPHICS LLC PO BOX 07847 DENVER CO 802170847 DIGITAL PRINTING - BILLBOARD & SIGNAGE 2545055 CRISPIN PORTER & BOGUSKY LLC 3390 MARY STREET SUITE 300 MIAMI FL 33133 AD AGENCY PRODUCTION SERVICES 1242865 WB WOOD 225 PARK AVENUE SOUTH 2ND FLOOR NEW YORK NY 10003 FURNITURE SUPPLIER-OFFICE REMODEL 812935 IPSOS PUBLIC AFFAIRS INC 301 MERRIT 7 4TH FLOOR NORWALK CT 06851 RESEARCH FIRM 759714 72 4950211 14068260 13860 19018471 PUBLIC SVC CAMPAIGNS 900099 30587605 30587605 30587605 490263 490263 100000 100000 7351518 875 6165430 0 1186088 875 1186963 1186963 410220 4950211 1225449 -815229 -815229 OTHER INCOME 900099 717 717 717 50568790 30587605 0 962714 7893863 3787649 2578351 1527863 8621745 6633003 1335738 653004 556398 431650 70876 53872 1167571 654175 429717 83679 1023291 695236 239804 88251 252279 252279 281189 281189 54000 54000 50000 50000 156634 45675 76968 33991 15199 1963 13236 459354 293148 131755 34451 1212122 872604 311058 28460 1428684 1070084 271593 87007 592063 420550 81910 89603 176317 112408 38039 25870 1223216 1223216 86086 86086 PRODUCTION & DISTRIBUTI 19681341 19681341 TEMP HELP & RECRUITING 914598 275949 572268 66381 PSA ANALYTICS 150984 135580 15195 209 OUTREACH FUNCTIONS 88087 28509 36765 22813 64840 36180 26726 1934 46149861 35175704 8122769 2851388 1000 1000 13913659 13667726 2379094 2888458 8379484 7675962 1233667 1398007 11818494 5168011 1862180 6650483 17671077 17190665 45440161 49472301 7572097 6873652 2857486 5108284 4028769 2729381 14458352 14711317 X 27450427 29373026 3531382 5387958 30981809 34760984 45440161 49472301 X 4418929 -667052 27298 X X 0 1 X 1 1 1 X 11273172 12533958 16506037 18466058 19018471 77797696 33019771 30868318 33829082 30890597 30587605 159195373 44292943 43402276 50335119 49356655 49606076 236993069 157699 151100 189763 187810 190398 876770 8784639 13399071 15034800 13030677 11873816 62123003 8942338 13550171 15224563 13218487 12064214 62999773 173993296 349913 302428 376558 425498 590263 2044660 349913 302428 376558 425498 590263 2044660 27584 2988 717 31289 44670440 43707692 50711677 49782153 50197056 239069018 0.72780 0.71410 0.00860 0.00770 X 6254286 566416 5687870 4287078 3363874 923204 1277130 1237721 39409 6650483 DEPOSITS FROM CAMPAIGN SPONSORS 600000 ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION 188776 DEFERRED RENTAL OBLIGATIONS 1940605 2729381 51732381 -667052 577896 1252747 1163591 50568790 0 50568790 47953206 577896 1225449 1803345 46149861 0 46149861 PART XI, LINE 2D - OTHER ADJUSTMENTS: DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B: $1,225,449 ACTUARIAL GAIN/LOSS ON ACCUMULATED POST RETIREMENT OBLIGATION: $27,298 PART XII, LINE 2D - OTHER ADJUSTMENTS: DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII LINE 8B: $1,225,449 X X X X X X 1 PATRICE CLAREMAN 121 EAST 61ST ST NEW YORK NY 10065 ASSIST DIRECTOR OF SPECIAL EVENTS FOR PUBLIC SERVICE AWARD A 0 4946931 54000 4892931 4946931 54000 4892931 AL AK AR CA CO CT FL GA IL KS KY ME MD MA MI MN MS MO NH NJ NM NY NC ND OH OK OR PA RI SC TN UT VA WA WV WI ANNUAL DINNER 4946931 4536711 410220 598429 549874 WEST COAST EVENT 413500 413500 77146 5360431 4950211 410220 598429 627020 1225449 -815229 SCHEDULE G, PART I, LINE 2B, COLUMN (V) PATRICE CLAREMAN PROVIDES CONSULTATION REGARDING SOLICITATION AND ADMINISTRATIVE SUPPORT FOR THE ADVERTISING COUNCIL'S ANNUAL DINNER. SHE RECEIVED A BASE FEE OF $46,000; WITH $6,000 DUE ON SIGNING OF CONTRACT AND $10,000 DUE ON SEPTEMBER 15TH, OCTOBER 15TH, NOVEMBER 15TH AND DECEMBER 15TH, PLUS AN ADDITIONAL BONUS OF $1,000 FOR EACH $100,000 RAISED ABOVE TARGET GOAL OF $4.1 MILLION. SCHEDULE G, PART II, LINE 11: EACH FALL, THE AD COUNCIL HOLDS THE PUBLIC SERVICE AWARD DINNER. CONTRIBUTIONS FROM THIS EVENT ARE REPORTED ON PART VIII, LINE 1C OF THE FORM 990 AS $4,536,711. AS MANY EVENT ATTENDEES PAY MORE THAN THE RETAIL VALUE OF THE ACTUAL DINNER AN OVERALL GAIN OF $3,798,628 IS REALIZED VS. THE EVENT LOSS OF $738,083 AS REPORTED ON SCHEDULE G PART II. IN MAY 2018, THE AD COUNCIL HELD A WEST COAST FUNDRAISING EVENT. CONTRIBUTIONS FROM THIS EVENT ARE REPORTED ON PART VIII, LINE 1C OF THE FORM 990 AS $413,500. AS THERE WAS NO RETAIL VALUE TO ATTEND THE EVENT AN OVERALL GAIN OF $336,354 IS REALIZED VS. THE EVENT LOSS OF $77,146 AS REPORTED ON SCHEDULE G PART II. X 1 1 X X X X X 1 1 0 0 0 0 0 1 0 LISA SHERMAN PRESIDENT AND CEO 628391 0 277250 0 45256 0 483250 0 42842 0 1476989 0 277250 0 KENNETH KROLL CFO AS OF 01/23/18 206256 0 47000 0 0 0 69900 0 24281 0 347437 0 47000 0 BARBARA LESHINSKY CHIEF REVENUE & DEVELOPMENT 340286 0 174000 0 17558 0 227525 0 40981 0 800350 0 87000 0 PAULA VEALE CHIEF MARKETING & COMMUNICATION 317756 0 79000 0 11092 0 165225 0 40665 0 613738 0 79000 0 ELIZABETH ELLARD CHIEF MEDIA 315325 0 69000 0 8892 0 161500 0 37283 0 592000 0 69000 0 HEIDI ARTHUR CHIEF CAMPAIGN DEVELOPMENT 250191 0 55000 0 1190 0 75100 0 32999 0 414480 0 55000 0 KATE EMANUEL CHIEF BUSINESS OPERATIONS & STRATEGY 236642 0 47000 0 1331 0 74000 0 24122 0 383095 0 47000 0 MICHELLE HILLMAN CHIEF CAMPAIGN DEVELOPMENT 230098 0 49500 0 0 0 73000 0 4347 0 356945 0 49500 0 REGINA BRADLEY CHIEF TALENT & FACILITIES 200518 0 48000 0 0 0 67100 0 22798 0 338416 0 48000 0 ANTHONY FOLENO SENIOR VP 194280 0 32000 0 0 0 46537 0 11290 0 284107 0 32000 0 DANIELLE LINET SENIOR VP 182091 0 33800 0 0 0 50431 0 36171 0 302493 0 33800 0 SARA WEISENTHAL SENIOR VP 178818 0 33538 0 0 0 46766 0 10595 0 269717 0 33538 0 ELLYN FISHER SENIOR VP 155072 0 31000 0 0 0 41986 0 10977 0 239035 0 31000 0 ANNE DEO SENIOR VP 152056 0 26250 0 0 0 36338 0 47229 0 261873 0 26250 0 ANASTASIA GOODSTEIN SENIOR VP 147440 0 29200 0 0 0 34984 0 35232 0 246856 0 29200 0 KIMBERLY HARBIN SENIOR VP 144353 0 26750 0 0 0 0 0 9074 0 180177 0 26750 0 ROWENA PATRICK SENIOR VP 141525 0 24100 0 0 0 31702 0 12420 0 209747 0 24100 0 ANTHONY SIGNORELLI SENIOR VP 141624 0 22500 0 0 0 38647 0 10117 0 212888 0 22500 0 PRISCILLA NATKINS EXECUTIVE VP 1386 0 0 0 165850 0 0 0 0 0 167236 0 0 0 PART I, LINE 1A THE AD COUNCIL PROVIDED REIMBURSEMENT FOR HEALTH CLUB DUES TO THE FOLLOWING INDIVIDUALS: LISA SHERMAN - $900; BARBARA LESHINSKY - $1,050; PAULA VEALE - $900; ELIZABETH ELLARD - $857; HEIDI ARTHUR - $900; MICHELLE HILLMAN - $450; KEN KROLL - $450; ANTHONY FOLENO - $259; DANIELLE LINET - $259; ELLYN FISHER - $135; ANASTASIA GOODSTEIN - $259; ANTHONY SIGNORELLI - $259 PART I, LINE 3 APPROXIMATELY EVERY THREE YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2017 AND REVIEWED FOR UPDATED COST OF LIVING ADJUSTMENTS IN SEPTEMBER 2018. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND D CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. F FISCAL YEAR 2017 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 8, 2016. FISCAL YEAR 2018 COMPENSATION REVIEW WAS PERFORMED ON OCTOBER 16, 2017. PART I, LINES 4A-B LINE 4A: IN AUGUST 2016, THE AD COUNCIL UNDERWENT A SIGNIFICANT ORGANIZATIONAL RESTRUCTURE ACROSS ALL DEPARTMENTS. AN OUTCOME OF THIS RESTRUCTURE WAS THE JOB ELIMINATION OF SEVERAL HIGHLY COMPENSATED POSITIONS. SEVERANCE WAS PAID TO PRISCILLA NATKINS IN CALENDAR YEAR 2017 IN THE AMOUNT OF $165,849.96 AND THIS AMOUNT IS REFLECTED IN COLUMN B(III). THIS AMOUNT WAS ALSO REFLECTED ON THE 2016 990 AS IT WAS ACCRUED FOR DURING FISCAL YEAR 2016. LINE 4B: THE AD COUNCIL'S SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN ("SERP") IS SPONSORED BY THE ADVERTISING COUNCIL, INC., A TAX-EXEMPT ENTITY UNDER SECTION 501(C) (3) OF THE INTERNAL REVENUE CODE OF 1986, AS AMENDED (THE "CODE"). THE PURPOSE OF THE PLAN IS TO OFFER ELIGIBLE EMPLOYEES OF THE EMPLOYER DEFERRED COMPENSATION BENEFITS UNDER CODE SECTION 457(F) TO SUPPLEMENT SUCH EMPLOYEES' RETIREMENT BENEFITS. THE PLAN IS INTENDED TO BE A TOP-HAT PLAN (I.E. AN UNFUNDED DEFERRED COMPENSATION PLAN MAINTAINED FOR CERTAIN MEMBERS OF A SELECT GROUP OF MANAGEMENT OR HIGHLY COMPENSATED EMPLOYEES) PURSUANT TO SECTIONS 201(2), 301(A)(3) AND 401(A)(1) OF THE EMPLOYEE RETIREMENT INCOME SECURITY ACT OF 1974, AS AMENDED ("ERISA"). DURING THE 2018 TAX YEAR, THE FOLLOWING OFFICERS AND KEY EMPLOYEES PARTICIPATED IN THE SERP PLAN AND RECEIVED CONTRIBUTIONS TOWARDS THEIR PLAN WHICH IS INCLUDED IN COLUMN C: LISA SHERMAN: $ 175,000.00 BETH ELLARD: $89,000 PAULA VEALE: $59,500 DURING FISCAL YEAR 2018, THE COMPENSATION COMMITTEE MADE THE DECISION TO TERMINATE THE SERP PLAN. ON JUNE 30, 2018, EXECUTIVE ACCOUNTS WERE CLOSED, AND THE FUNDS BECAME TAXABLE INCOME. ALL FINAL SERP CONTRIBUTIONS WERE MADE IN 2018. PART I, LINE 7 AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS. ADDITIONALLY, EMPLOYER CONTRIBUTIONS MADE TO PARTICIPANTS 403(B) RETIREMENT PLAN ARE ALSO IDENTIFIED IN COLUMN C. DURING THE FISCAL YEAR 2018, THE AD COUNCIL ENTERED INTO A LONG-TERM INCENTIVE AGREEMENT, AS A PART OF A SUCCESSION PLANNING STRATEGY, WITH ITS CHIEF REVENUE & DEVELOPMENT OFFICER, BARBARA LESHINSKY. THIS AGREEMENT IS BASED ON ACHIEVING REVENUE GROWTH TO A SPECIFIC TARGET OVER A THREE-YEAR PERIOD. IF THE THREE-YEAR REVENUE TARGET IS REACHED THE AGREEMENT PROVIDES FOR A ONE TIME PAYOUT. DURING FISCAL YEAR 2018 AN ACCRUAL OF $ 127,025 WAS RECORDED TO REPRESENT THE EARNED PORTION OF THE REVENUE TARGET ACHIEVED. THIS AMOUNT IS REFLECTED ON SCHEDULE J, PART II, COLUMN C. FORM 990, PART I, LINE 1 AS THE NATION'S PREMIER PROVIDER OF PUBLIC SERVICE COMMUNICATIONS, THE AD COUNCIL CREATES CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES, TACKLING THE MOST PRESSING SOCIAL ISSUES AFFECTING AMERICAN SOCIETY TODAY. WE RAISE AWARENESS AND INSPIRE ACTION ON DOZENS OF CRITICAL SOCIAL ISSUES, INCLUDING DISCRIMINATION, GUN SAFETY, OPIOID MISUSE PREVENTION, SUICIDE PREVENTION AND CHILDHOOD HUNGER. THROUGH OUR COMPELLING AND CUTTING-EDGE COMMUNICATIONS, WE CONNECT WITH AMERICANS TO INSPIRE, INFORM AND SAVE LIVES. FORM 990, PART III, LINE 4A, PROGRAM SERVICE ACCOMPLISHMENTS: WHILE DONATED MEDIA IS ESSENTIAL TO THE SUCCESS OF THE CAMPAIGNS, WE ULTIMATELY STRIVE TO INSPIRE ACTION AND IMPROVE LIVES. WE CONTINUALLY SEEK WAYS TO INNOVATE AND TO ENHANCE THE IMPACT OF OUR SPONSOR'S CAMPAIGNS, AND THIS YEAR WAS NO DIFFERENT. WE SECURED NEW CREATIVE, TECHNOLOGY, DIGITAL, MOBILE AND MEDIA PARTNERS TO DEEPEN ENGAGEMENT AND DRIVE BEHAVIORAL SHIFTS AMONG ALL OF OUR TARGET AUDIENCES. SPECIFICALLY: - KICKED OFF THE DEVELOPMENT OF A NEW FULLY INTEGRATED ALZHEIMER'S AWARENESS CAMPAIGN WITH THE ALZHEIMER'S ASSOCIATION. - LAUNCHED OUR FIRST ROUND OF WORK FOR EIGHT NEW INITIATIVES ADDRESSING THE FOLLOWING CRITICALLY IMPORTANT AND TIMELY ISSUES: -THE TRUTH ABOUT OPIOIDS: IN PARTNERSHIP WITH THE TRUTH INITIATIVE AND THE OFFICE OF NATIONAL DRUG CONTROL POLICY (ONDCP), THIS CAMPAIGN AIMS TO PREVENT OPIOID MISUSE BY SHOWING TRUE STORIES OF THE DANGER AND EASE OF ADDICTION. -GUN SAFETY: END FAMILY FIRE: IN PARTNERSHIP WITH THE BRADY CAMPAIGN TO PREVENT GUN VIOLENCE, THIS CAMPAIGN AIMS TO ENCOURAGE PROPER GUN SAFETY AND RESPONSIBLE OWNERSHIP BY RAISING AWARENESS OF "FAMILY FIRE". "FAMILY FIRE" REFERS TO SHOOTINGS THAT INVOLVE IMPROPERLY STORED OR MISUSED GUNS FOUND IN HOMES, WHICH IS A REAL AND PREVENTABLE TRAGEDY THAT AFFECTS MILLIONS OF FAMILIES. -CONFRONTING SEXUAL HARASSMENT: IN PARTNERSHIP WITH THE RAPE, ABUSE & INCEST NATIONAL NETWORK (RAINN) AND THE NATIONAL WOMEN'S LAW CENTER, THE AD COUNCIL DISTRIBUTED THREE PSAS DIRECTED BY SIGAL AVIN AND PRODUCED BY DAVID SCHWIMMER TO HELP RAISE AWARENESS OF SEXUAL HARASSMENT. THESE #THATSHARASSMENT FILMS DEPICT DIFFERENT SCENARIOS WHERE MALE CO-WORKERS IN POSITIONS OF POWER TAKE THINGS TOO FAR AND IN DOING SO RAISE AWARENESS OF THE VARIETY OF CIRCUMSTANCES IN WHICH SEXUAL HARASSMENT CAN OCCUR. -EMPOWERING GIRLS IN STEM: IN PARTNERSHIP WITH SEVERAL CORPORATE AND NONPROFIT PARTNERS, THIS CAMPAIGN INSPIRES MIDDLE SCHOOL GIRLS TO STAY IN STEM (SCIENCE, TECHNOLOGY ENGINEERING AND MATH) BY SHOWCASING FEMALE ROLE MODELS ACROSS A VARIETY OF STEM FIELDS. THE PSAS GIVE GIRLS AGES 11-15 THE INSPIRATION THEY NEED TO SEE THEMSELVES IN STEM AND REINFORCE THAT STEM IS COOL, CREATIVE, AND INSPIRING. -LGBT ACCEPTANCE: IN PARTNERSHIP WITH THE GILL FOUNDATION, THIS CAMPAIGN AIMS TO RAISE AWARENESS ABOUT DISCRIMINATION AGAINST LGBT (LESBIAN, GAY, BISEXUAL AND TRANSGENDER) AMERICANS AND PROMOTE ACCEPTANCE, EMPATHY AND UNDERSTANDING FOR THE MILLIONS OF LGBT AMERICANS WHO CAN BE KICKED OUT OF THEIR HOMES, FIRED FROM THEIR JOBS OR DENIED SERVICES JUST BECAUSE OF THEIR SEXUAL ORIENTATION OR GENDER IDENTITY. -SUICIDE PREVENTION: IN PARTNERSHIP WITH THE AMERICAN FOUNDATION FOR SUICIDE PREVENTION (AFSP) AND THE JED FOUNDATION, THIS CAMPAIGN AIMS TO ENCOURAGE AND EMPOWER YOUNG ADULTS TO REACH OUT TO A FRIEND WHO MAY BE STRUGGLING WITH THEIR MENTAL HEALTH. BY LEVERAGING MOMENTS OF VULNERABILITY IN THEIR FRIENDSHIPS, THEY CAN CREATE A SAFE SPACE FOR THEIR FRIENDS TO OPEN UP ABOUT MENTAL HEALTH. -BREAST CANCER RISK EDUCATION: IN PARTNERSHIP WITH SUSAN G. KOMEN, THIS CAMPAIGN AIMS TO EDUCATE AND INSPIRE BLACK WOMEN TO UNDERSTAND THEIR RISK OF BREAST CANCER AND TO ENGAGE WITH INFORMATION AND TOOLS THAT CAN ULTIMATELY PROMOTE EARLY DETECTION. CURRENTLY, BLACK WOMEN ARE 40% MORE LIKELY TO DIE OF BREAST CANCER THAN WHITE WOMEN. -LUNG CANCER SCREENING: IN PARTNERSHIP WITH THE AMERICAN LUNG ASSOCIATION, THIS CAMPAIGN AIMS TO EDUCATE AMERICANS ABOUT A LUNG CANCER SCREENING FOR THOSE AT HIGH RISK. LOW-DOSE CT SCANS ARE POTENTIALLY LIFESAVING AND CAN DETECT EARLY-STAGE LUNG CANCER BEFORE SYMPTOMS ARISE, WHEN MORE TREATMENT OPTIONS ARE AVAILABLE, AND THE CHANCES OF SURVIVAL ARE HIGHER. - CREATED A NATIONAL COMMUNICATIONS EFFORT THAT ENCOURAGED AMERICANS TO MAKE CASH DONATIONS TO ORGANIZATIONS WHICH HELP COMMUNITIES IMPACTED BY HURRICANES HARVEY, IRMA AND MARIA. - WORKED WITH BEST IN CLASS AGENCY PARTNERS (TRANSLATION, DROGA5, MCCANN, ANOMALY, DAVID & GOLIATH, ALMA) WHO DONATED THEIR PRO BONO CREATIVE RESOURCES TO LAUNCH 20 CAMPAIGNS INCLUDING HIGH BLOOD PRESSURE CONTROL, ENDING HUNGER, EMPOWERING GIRLS IN STEM, MEALS ON WHEELS VOLUNTEER RECRUITMENT AND CAREGIVING ASSISTANCE. -EXECUTED CUSTOM PARTNERSHIPS, ON BEHALF OF OUR SPONSORS WITH SOME OF THE AD COUNCIL'S KEY BOARD MEMBERS AND OTHER COMPANIES, INCLUDING YOUTUBE, TWITTER, SNAP, FACEBOOK, LINKEDIN, VERIZON, NEW YORK TIMES, NEW YORK POST, ESSENCE, MEREDITH CORPORATION, COMCAST /NBCU, FOX, AND OTHERS. -DEVELOPED A BLUEPRINT FOR AD COUNCIL'S DONATED AND PAID PROGRAMMATIC STRATEGY WITH DEMAND SIDE, SUPPLY SIDE AND PRIVATE MARKETPLACE PLATFORM PARTNERS, INCLUDING THE TRADE DESK AND AT&T. -SECURED MEDIA STRATEGY AND OUTREACH SUPPORT FROM FIVE NEW MEDIA AGENCIES (OMD, HAVAS, UNIVERSAL MCCANN, THE MEDIA KITCHEN AND ZENITH) ON BEHALF OF FIVE CAMPAIGNS (SAVING FOR RETIREMENT, HIGH BLOOD PRESSURE CONTROL, EMPOWERING GIRLS IN STEM, ADOPTION FROM FOSTER CARE, AND GUN SAFETY: END FAMILY FIRE). -ESTABLISHED A QUARTERLY MEDIA PLANNING PROCESS SPANNING 38 CAMPAIGNS AND 200+ NATIONAL MEDIA ACCOUNTS, INTEGRATING PAID MEDIA PRINCIPLES IN A DONATED MEDIA ENVIRONMENT AND INTEGRATING MEDIA INSIGHTS EARLY IN CAMPAIGN DEVELOPMENT. -EXECUTED MEDIA RELATIONS ON BEHALF OF THE AD COUNCIL'S BRAND AND CAMPAIGNS. MOST NOTABLY, WE SECURED CONSUMER, TRADE, NEWS AND ENTERTAINMENT PRESS, AS WELL AS THOUGHT LEADERSHIP PLACEMENTS FOR BYLINED ARTICLES. THIS INCLUDED BROADCAST (GOOD MORNING AMERICA, THE TODAY SHOW), PRINT (NEW YORK TIMES, AD WEEK) AND ONLINE (ROLLING STONE, MASHABLE, USA TODAY, ASSOCIATED PRESS, FAST COMPANY) COVERAGE. -FEATURED OUR SPONSORS CAMPAIGNS AT KEY INDUSTRY CONFERENCES, INCLUDING: CANNES LIONS FESTIVAL, WORLD ECONOMIC FORUM, ADVERTISING WEEK, WORLDZ, COLLISION, PTTOW!, AND SXSW INTERACTIVE. -LAUNCHED THE GEOLOCATION GAME "THE LEAGUE OF EXTRAORDINARY HUMANS" ON BEHALF OF OUR DIVERSITY AND INCLUSION (LOVE HAS NO LABELS) CAMPAIGN AT THE PAX VIDEO GAME CONFERENCE IN SEATTLE. THE GAME WAS LAUNCHED IN PARTNERSHIP WITH TWITCH, ROOSTER TEETH, SQUARE ENIX, CAPCOM, UBISOFT AND MICROSOFT. -CONTINUED TO EXPAND OUR INTERNAL INNOVATION TRAINING PROGRAM, SPLASHBOX, WHICH AIMS TO FOSTER INNOVATION AND A MORE AGILE "TEST AND SCALE" APPROACH TO OUR WORK. -EXPANDED OUR CREATORS FOR GOOD PROGRAM, WHICH RECRUITS DIGITAL CREATORS, CELEBRITIES, ATHLETES AND MUSICIANS TO INTEGRATE OUR CAMPAIGN MESSAGES INTO THEIR CHANNELS AND PLATFORMS. -CREATED AND REFRESHED OVER 40 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES. WITH THE GOAL OF INSPIRING CHANGE AND IMPROVING LIVES, THE CAMPAIGNS ADDRESS FOUR CRITICAL AREAS: 1) FAMILY & COMMUNITY 2) HEALTH, 3) SAFETY AND 4) EDUCATION. FAMILY & COMMUNITY: THE FAMILY AND COMMUNITY CAMPAIGNS STRIVE TO BUILD VIBRANT FAMILIES AND COMMUNITIES ACROSS THE UNITED STATES. IN FY18, WE MAINTAINED OR LAUNCHED NEW WORK FOR THE FOLLOWING CAMPAIGNS: FATHERHOOD INVOLVEMENT, JOB TRAINING & EMPLOYMENT, LGBT ACCEPTANCE, MEALS ON WHEELS VOLUNTEER RECRUITMENT, REDUCING FOOD WASTE, SHELTER PET ADOPTION, AND WILDFIRE PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY18 ACCOMPLISHMENTS INCLUDE: -DIVERSITY & INCLUSION: SINCE LAUNCHING IN FEBRUARY 2017, THE "FANS OF LOVE" VIDEO HAS BEEN VIEWED 86 MILLION TIMES, SHARED 749,000 TIMES, AND LIKED 818,000 TIMES (AS OF MAY 2018). -PATHWAYS TO EMPLOYMENT: FROM JUNE 2017 TO JUNE 2018, THE GRADS OF LIFE WEBSITE RECEIVED MORE THAN 231,000 VISITORS AND MORE THAN 15.6K PARTNER SEARCHES. FROM APRIL 2018 TO JUNE 2018, 103 BUSINESSES CONTACTED GRADS OF LIFE THROUGH GRADSOFLIFE.ORG. THIS BRINGS THE TOTAL NUMBER OF BUSINESSES THAT HAVE REACHED OUT ABOUT ESTABLISHING TALENT PIPELINES TO MORE THAN 500 SINCE THE CAMPAIGN'S LAUNCH IN 2014. -REDUCING FOOD WASTE: SINCE ITS LAUNCH IN MAY 2017, THE "SAVE THE FOOD" AMAZON ALEXA SKILL HAD 477,300 UNIQUE CUSTOMERS AND 636,600 SESSIONS. THE ALEXA SKILL RECEIVED AND RESPONDED TO OVER 2.9 MILLION UTTERANCES (AS OF MAY 31, 2018). -DISCOVERING NATURE: 52,600 ZIP CODE SEARCHES ON DISCOVERTHEFOREST.ORG BETWEEN JANUARY 2018 AND JUNE 30, 2018 -SHELTER PET ADOPTION: THE CAMPAIGN WEBSITE HAD OVER 144,000 SEARCHES FOR A PET BETWEEN JANUARY 2018 AND JUNE 30, 2018, WHICH IS THE CAMPAIGN'S PRIMARY WEB KPI. FORM 990, PART III, LINE 4A, PROGRAM SERVICE ACCOMPLISHMENTS: HEALTH: IN FY18, HEALTH CAMPAIGNS PROMOTED HEALTHY BEHAVIORS AND PREVENTION THROUGH EFFORTS ON OPIOID MISUSE PREVENTION, AUTISM AWARENESS, HIGH BLOOD PRESSURE CONTROL AND TYPE 2 DIABETES PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY18 ACCOMPLISHMENTS INCLUDE: - LUNG CANCER SCREENING: OUT OF THE 120,000 QUIZ COMPLETIONS FROM LAUNCH THROUGH JANUARY 2018, 42,000 PEOPLE WHO STARTED THE QUIZ MET ALL THE CRITERIA TO QUALIFY FOR A LUNG CANCER SCREENING. -TYPE 2 DIABETES PREVENTION: SIGNIFICANTLY MORE PEOPLE SAY THEY PLAN TO SPEAK TO (OR HAVE ALREADY SPOKEN TO) A DOCTOR ABOUT PREDIABETES (FROM 45% IN SEP 2017 TO 49% BY JUNE 2018). -TYPE 2 DIABETES PREVENTION: OVER NINE MONTHS (BETWEEN JULY 2017 AND MAY 2018), THE CAMPAIGN DROVE OVER 248,000 RISK TEST COMPLETIONS. SAFETY: SAFETY CAMPAIGNS HELP TO KEEP AMERICANS SAFE AND PREVENT INJURY. OUR EFFORTS FOR FY18 INCLUDED CAMPAIGNS ON BULLYING PREVENTION, BUZZED DRIVING PREVENTION, CHILD PASSENGER SAFETY, EMERGENCY PREPAREDNESS, EMERGENCY PREPAREDNESS NYC, TWEEN SEAT BELT SAFETY, AND TEXTING AND DRIVING PREVENTION. EDUCATION: THE CAMPAIGNS IN THIS CATEGORY STRIVE TO HELP CHILDREN AND ADULTS SUCCEED AND EXCEL. IN FY18, OUR CAMPAIGNS INCLUDED SAVING FOR RETIREMENT, TEACHER RECRUITMENT, AND HIGH SCHOOL EQUIVALENCY. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY18 ACCOMPLISHMENTS INCLUDE: - HIGH SCHOOL EQUIVALENCY: THE ZIP-CODE SEARCH TOOL ON FINISHYOURDIPLOMA.ORG HAS BEEN USED MORE THAN 125,000 TIMES SINCE THE NEW CREATIVE WORK LAUNCHED IN DECEMBER 2017. AS OF JUNE 2018, VISITORS TO THE WEBSITE HAVE CONDUCTED 1.2 MILLION ZIP CODE SEARCHES SINCE 2010. FORM 990, PART VI, SECTION A, LINE 4 THE ORGANIZATION AMENDED ITS BYLAWS TO CHANGE THE NUMBER OF BOARD DIRECTORS TO 150 DIRECTORS. FORM 990, PART VI, SECTION B, LINE 11B I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL PROVIDES SCHEDULES TO AN OUTSIDE ACCOUNTING FIRM WHO PREPARES ITS FORM 990 FIRM AND HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE FOR REVIEW AND COMMENT. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS, AND EMPLOYEES RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. SIGNED FORMS ARE MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS/VOLUNTEERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: 1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; 2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE SENIOR VICE PRESIDENT, DIRECTOR OF HUMAN RESOURCES; AND 3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. THE POLICY WAS UPDATED FOR STAFF IN APRIL 2014 AND FOR THE BOARD IN OCTOBER 2014. THE UPDATED POLICY WAS DISTRIBUTED TO ALL EMPLOYEES AND BOARD MEMBERS/VOLUNTEERS TO BE REVIEWED AND SIGNED. FORM 990, PART VI, SECTION B, LINE 15 APPROXIMATELY EVERY THREE YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2017 AND REVIEWED FOR UPDATED COST OF LIVING ADJUSTMENTS IN SEPTEMBER 2018. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND D CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. F FISCAL YEAR 2017 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 8, 2016. FISCAL YEAR 2018 COMPENSATION REVIEW WAS PERFORMED ON OCTOBER 16, 2017. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE WWW.ADCOUNCIL.ORG. FORM 990, PART XI, LINE 9: ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS 27,298. FORM 990, PART XII, LINE 2C: THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. FORM 990, PART VI, LINE 2: THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN; WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT SIGNIFICANTLY DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT OF POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NONPROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE COSTS ARE ACCOUNTED FOR AS DONATED USE OF FACILITIES.