2019-05-14T19:42:59-05:00 2018-06-30 946214841 ARMANINO LLP 12657 ALCOSTA BLVD STE 500 SAN RAMON CA 945834600 990 2017-07-01 940835150 SAN FRANCISCO TRAVEL ASSOCIATION SANF 4159746900 ONE FRONT STREET NO 2900 SAN FRANCISCO CA 94111 TINA WU CFO 4159746900 2019-05-11 1 KATY BROWN P00650274 9257902600 2019-05-11 38.111.205.16 2019-05-11 16:48:55 PD P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 F5FB8C0FDA240AA2D0EC4EBDAD9DEA85C7008270 2017 2019-02-21 02:37:17Z TINA WU ONE FRONT STREET NO 2900 SAN FRANCISCO CA 94111 32578863 0 X WWW.SANFRANCISCO.TRAVEL X 1909 CA TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL. 37 37 137 21 503124 0 27029938 26273145 5334439 5545552 83733 218280 514538 541886 32962648 32578863 0 0 0 0 14162239 14950114 0 0 0 16415507 16901531 30577746 31851645 2384902 727218 23966291 24795199 7222927 7413486 16743364 17381713 X TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL. 0 0 26522294 5805552 AS THE CITY'S OFFICIAL VISITOR PROMOTION ORGANIZATION, THE PRIMARY PURPOSE OF THE SAN FRANCISCO TRAVEL ASSOCIATION IS TO ENHANCE SAN FRANCISCO'S ECONOMY BY PROMOTING THE CITY AS A SITE FOR CONVENTIONS AND TRADE SHOWS, AND AS A DESTINATION FOR LEISURE TRAVELERS. IN SUPPORT OF THIS PURPOSE, SAN FRANCISCO TRAVEL PROVIDES SALES AND MARKETING, AS WELL AS INFORMATION SERVICES TO FACILITATE AN EXCELLENT VISITOR EXPERIENCE AND ENHANCE THE VISIBILITY OF ITS MEMBERS. - IN FY 2017-18, SAN FRANCISCO TRAVEL'S CONVENTION DIVISION BOOKED FUTURE MEETINGS REPRESENTING 1,726,199 HOTEL ROOM NIGHTS. THE DIVISION CONTINUED TO REFINE SALES STRATEGIES FOR BOTH CITYWIDE CONVENTIONS AS WELL AS SELF-CONTAINED STRATEGIES TO ADDRESS BUSINESS DURING THE MOSCONE EXPANSION PERIOD.- IN 2018, SAN FRANCISCO TRAVEL COMPLETED COMPREHENSIVE RESEARCH ON VISITOR ATTITUDES, USAGE AND VISITATION IN THE DOMESTIC AND INTERNATIONAL MARKETS. THE STUDIES REVEALED 25.8 MILLION VISITORS AND RECORD SPENDING OF $10 BILLION IN 2018, AS WELL AS INSIGHTS INTO CONSUMER BEHAVIORS WHICH WILL BE USED IN SALES AND MARKETING INITIATIVES. ALSO COMPLETED WAS THE CUSTOM ECONOMIC IMPACT CALCULATOR MODULE FOR CONVENTION, SPORT EVENTS AND SPECIAL EVENT. ADDITIONALLY, SAN FRANCISCO TRAVEL ASSOCIATION COMPLETED DATA BASE MODELING AND INTELLIGENCE FOR VISITOR VOLUME, PAID NIGHTS AND TOTAL VISITOR SPEND BY COUNTRY AND REGION TO BETTER TRACK ROI OF SALES AND MARKETING SPEND.- IN FY 2017-18, SAN FRANCISCO TRAVEL PUBLIC POLICY STAFF ALONG WITH THE BOARD OF DIRECTORS CONTINUED TO EDUCATE AND ADVOCATE AROUND ISSUES WHICH AFFECT THE VISITOR EXPERIENCE, AND THEREFORE THE ECONOMIC IMPACT OF THE INDUSTRY. STAFF SUPPORTED INCREASED FUNDING FOR STREET CLEANING, HOMELESS SERVICES, AND SECURITY, AS WELL AS ADVOCATED FOR ACCOMMODATIONS AND IMPROVED TRANSPORTATION SERVICES TO MEET CLIENT NEEDS.- SAN FRANCISCO TRAVEL'S TOURISM STAFF GENERATED 150 NEW TOURISM PROGRAMS FOR PARTNERS. WE HOSTED DEDICATED SALES ACTIVITIES IN CHINA, JAPAN, AUSTRALIA, UK, MEXICO, CANADA, NEW YORK CITY AND LOS ANGELES, AND HOSTED OVER 1,000 TRAVEL PROFESSIONALS VIA OUR FAM PROGRAM. STAFF ACTIVELY WORKED WITH SAN FRANCISCO INTERNATIONAL AIRPORT TO ESTABLISH 8 NEW INTERNATIONAL NON-STOP ROUTES AND ATTRACT 5 NEW INTERNATIONAL AIR CARRIERS, AND EXECUTED IN-MARKET COOPERATIVE PROGRAMS TO SUPPORT THE NEW SERVICE.- THE MARKETING ORGANIZATION DEVELOPED MARKETING CAMPAIGNS THAT GENERATED 8.1 MM VISITORS TO OUR VARIOUS WEB SITES (10 DIFFERENT SITES IN 10 LANGUAGES) DURING THE 2017-18 FISCAL YEAR. THE MEDIA RELATIONS DEPARTMENT HOSTED AND ASSISTED MORE THAN 1,400 JOURNALISTS FROM AROUND THE WORLD DURING FY 2017-18, GENERATING OVER 6.5 BILLION MEDIA IMPRESSIONS WORLDWIDE. INTERNATIONAL MEDIA ALONE WAS VALUED AT IN EXCESS OF $87 MILLION.- SAN FRANCISCO TRAVEL OPERATES A VISITOR INFORMATION CENTER IN HALLIDIE PLAZA IN DOWNTOWN SAN FRANCISCO THAT IS OPEN 336 DAYS A YEAR (CLOSED SUNDAYS FROM NOV - MAY) AS WELL CO-BRANDED LOCATION AT MACY'S UNION SQUARE AND THE CALIFORNIA WELCOME CENTER, WHICH KEEPS EXPANDED EVENING AND WEEKEND HOURS. IN 2017-2018, THE STAFF ASSISTED OVER 400,000 VISITORS.- DURING FY 2017-18, SAN FRANCISCO TRAVEL PUBLISHED THE FOLLOWING TITLES IN PARTNERSHIP WITH MILES MEDIA: THE SAN FRANCISCO VISITORS PLANNING GUIDE FOR DISTRIBUTION TO THE TRAVELING PUBLIC AS WELL AS SEVERAL MAP-GUIDES IN MULTIPLE LANGUAGES. IN ADDITION, A MEETING PLANNER'S GUIDE AND A TRAVEL PLANNER'S GUIDE ARE ALSO PUBLISHED FOR FREE DISTRIBUTION TO THE MEETING PLANNERS AND PROFESSIONAL TRAVEL PLANNERS DOMESTICALLY AND INTERNATIONALLY. IN THE FALL OF 2016 A NEW SEASONAL DIGITAL GUIDE WAS ADDED TO THE PUBLICATIONS MIX, CREATING A NEW "DIGITAL BRIDGE" BETWEEN THE EXISTING PRINTED VISITORS PLANNING GUIDE AND REACH A HIGHER-FUNNEL, OUT-OF-MARKET AUDIENCE IN A COST-EFFECTIVE MANNER. 26522294 0 1 0 1 0 0 0 0 0 1 0 0 0 1 1 0 1 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 142 0 1 137 1 1 1 0 0 0 0 0 X 37 37 0 0 0 0 0 0 0 1 1 0 1 1 0 1 1 1 1 1 1 1 0 CA X ANH HAN 4152272658 ONE FRONT STREET STE 2900 SAN FRANCISCO CA 94111 MELINDA YEE FRANKLIN CHAIR 2.00 X X 0 0 0 PETER GAMEZ CHAIR-ELECT 2.00 2.00 X X 0 0 0 IKE KWON SECRETARY-TREASURER 2.00 2.00 X X 0 0 0 JON KIMBALL VICE-CHAIR 2.00 X X 0 0 0 RODRIGO ENRIQUES IMMEDIATE PAST CHAIR 2.00 2.00 X X 0 0 0 SHEILA MARTIN PUBLIC POLICY COUNCIL CHAI 2.00 X X 0 0 0 BRUCE GORELICK TOURISM COUNCIL CHAIR 2.00 X X 0 0 0 KATHRYN PELLEGRINI-INGLIN MARKETING COUNCIL CHAIR 2.00 X X 0 0 0 STEVE COWAN CONVENTION COUNCIL CHAIR 2.00 X X 0 0 0 JOHN ANDERSON DIRECTOR 2.00 X 0 0 0 AMY ARBUCKLE DIRECTOR 2.00 X 0 0 0 CATHERINE BARTELS DIRECTOR 2.00 X 0 0 0 GARY BAUER DIRECTOR 2.00 X 0 0 0 BRITTNEY BECK DIRECTOR 2.00 X 0 0 0 ERIC BRESLER DIRECTOR 2.00 X 0 0 0 JOHN DUGGAN DIRECTOR 2.00 X 0 0 0 LEE GREGORY DIRECTOR 2.00 X 0 0 0 NAN KEETON DIRECTOR 2.00 X 0 0 0 LISA KERSHNER DIRECTOR 2.00 X 0 0 0 JAMES LIM DIRECTOR 2.00 X 0 0 0 STEVE LUTGE DIRECTOR 2.00 X 0 0 0 MICHAEL MASSERMAN DIRECTOR 2.00 X 0 0 0 STEVEN NELICK DIRECTOR 2.00 X 0 0 0 CHUCK PACIONI DIRECTOR 2.00 X 0 0 0 PETER PASTREICH DIRECTOR 2.00 X 0 0 0 ANDERSON PUGASH DIRECTOR 2.00 X 0 0 0 RANDALL REYNOSO DIRECTOR 2.00 X 0 0 0 TAYLOR SAFFORD DIRECTOR 2.00 X 0 0 0 IVAR SATERO DIRECTOR 2.00 X 0 0 0 MONICA SINGH DIRECTOR 2.00 X 0 0 0 LORI STARR DIRECTOR 2.00 X 0 0 0 PETE SITTNICK DIRECTOR 2.00 X 0 0 0 PAUL TORMEY DIRECTOR 2.00 X 0 0 0 CHARLES WARD DIRECTOR 2.00 X 0 0 0 SYLVIA WEILER DIRECTOR 2.00 X 0 0 0 MONETTA WHITE DIRECTOR 2.00 X 0 0 0 DAVID VON WINCKLER DIRECTOR 2.00 X 0 0 0 JOSEPH D'ALESSANDRO PRESIDENT/ CEO 37.50 2.00 X 687655 0 32941 HOWARD PICKETT EVP, CHIEF MARKETING OFFICER 37.50 X 284196 0 33808 TINA WU EVP, CHIEF FINANCIAL OFFICER 37.50 2.00 X 280650 0 23422 EDWARD DAVID EVP, CHIEF CUSTOMER OFFICER START 10/17 37.50 X 150240 0 5716 REYES JOHN EVP, CHIEF CUSTOMER OFFICER THRU 7/17 37.50 X 167071 0 11578 PAUL FRENTSOS EVP, COO 37.50 2.00 X 269617 0 20822 HUBERTUS FUNKE EVP, CHIEF TOURISM 37.50 X 202327 0 9431 KENLEY MOY VP, NATIONAL SALES 37.50 X 214244 0 11780 LYSA LEWIN SVP, CITYWIDE SALES 37.50 X 209570 0 32632 CHRISTINA HOPEMAN VP, INFO/TECH 37.50 X 188793 0 27820 TODD O'LEARY VP, PARTNERSHIP 37.50 X 161678 0 10197 LEONIE PATRICK SR. DIR, CITYWIDE SALES 37.50 X 172814 0 26797 2988855 0 246944 12 0 1 0 MONDAYCALL 1115 BERNAL AVENUE BURLINGAME CA 94010 CRM SYSTEM CONFIGURATION 826862 HARTMANN STUDIOS 1150 BRICKVARD COVE RD SUITE 202 POINT RICHMOND CA 94801 SPECIAL EVENTS 553465 BRAND USA 1725 I STREET NW SUITE 800 WASHINGTON DC 20006 EVENT AND TRAVEL PROMOTION 326800 MMGY GLOBAL LLC 4601 MADISON AVENUE KANSAS CITY MO 64112 ADVERTISING SERVICES 305519 PYRO SPECTACULARS INC PO BOX 1030 CLAREMONT CA 91711 FIREWORKS PRODUCTION 302488 8 24589000 1684145 26273145 MEMBER CO-OP ADVERTISI 541800 2359724 2359724 MEMBERSHIP DUES 900099 1884322 1884322 MEMBER CO-OP PROGRAMS 900099 757374 757374 MEMBER PROGRAMS 900099 306390 306390 COLLATERAL MATERIALS 900099 237742 16504 221238 5545552 218280 218280 112500 112500 MISC INCOME 900004 260000 260000 ONLINE RESERVATION SYS 900004 169386 169386 429386 32578863 5584314 503124 218280 2042306 1368717 673589 9594001 8078037 1515964 1093956 936812 157144 1405258 996468 408790 814593 675487 139106 45083 45083 49500 49500 585404 126664 458740 12359798 12359798 300726 117232 183494 1041326 648157 393169 1415680 1071126 344554 1260 1260 787276 787276 114231 30083 84148 EMPLOYEE RELATIONS AND 116518 51325 65193 OTHER EXPENSES 84729 62388 22341 31851645 26522294 5329351 0 5490172 8703160 216175 216283 1365258 1280713 440893 286360 1237883 1468145 7029884 3857214 3422153 3172670 8085787 9240702 3695068 414264 12902 12902 23966291 24795199 3346291 3635118 926441 801211 2950195 2977157 7222927 7413486 X 16743364 17381713 16743364 17381713 23966291 24795199 727218 -40120 -48749 0 X X 0 1 X 1 0 0 1 0 4211233 2060369 2150864 2691669 1682508 1009161 126982 114337 12645 3172670 DEFERRED RENT 1455931 DEFERRED COMPENSATION PLAN OBLIGATION 1521226 2977157 X PART X, LINE 2: THE ASSOCIATION HAS BEEN GRANTED TAX-EXEMPT STATUS BY THE INTERNAL REVENUE SERVICE (IRS) UNDER SECTION 50L(C)(6) AND THE CALIFORNIA FRANCHISE TAX BOARD UNDER SECTION 2370L(E) OF THE CALIFORNIA REVENUE AND TAXATION CODE. ACCORDINGLY, NO PROVISION FOR INCOME TAX HAS BEEN MADE IN THE ACCOMPANYING CONSOLIDATED FINANCIAL STATEMENTS. U.S. GAAP PROVIDES DISCLOSURE GUIDANCE ABOUT POSITIONS TAKEN BY AN ENTITY IN ITS TAX RETURNS THAT MIGHT BE UNCERTAIN. MANAGEMENT HAS CONSIDERED ITS TAX POSITIONS AND DOES NOT BELIEVE THAT THE ORGANIZATION HAS ANY UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS. THE ORGANIZATION'S RETURNS ARE SUBJECT TO EXAMINATION BY FEDERAL AND STATE TAXING AUTHORITIES, GENERALLY FOR THREE TO FOUR YEARS, RESPECTIVELY, AFTER THEY ARE FILED. EAST ASIA AND THE PACIFIC - AUSTRALIA, BRUNEI, BURMA, CAMBODIA, 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 1931182 EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 1025024 NORTH AMERICA - CANADA AND MEXICO, BUT NOT THE UNITED STATES 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 197047 SOUTH AMERICA - ARGENTINA, BOLIVIA, BRAZIL, CHILE, COLUMBIA, ECUADOR, 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 235451 SOUTH ASIA - AFGHANISTAN, BANGLADESH, BHUTAN, INDIA, MALDIVES, NEPAL, 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 207704 CENTRAL AMERICA AND THE CARIBBEAN - ANTIGUA & BARBUDA, ARUBA, BAHAMAS, 0 0 PROGRAM SERVICES PROGRAM SERVICE EXPENSES 5000 0 0 0 0 0 0 3601408 0 3601408 0 0 0 0 0 0 X 1 1 X X X X X 0 0 0 JOSEPH D'ALESSANDRO PRESIDENT/ CEO 487386 0 182269 0 18000 0 0 0 32941 0 720596 0 0 0 HOWARD PICKETT EVP, CHIEF MARKETING OFFICER 253349 0 30847 0 0 0 0 0 33808 0 318004 0 0 0 TINA WU EVP, CHIEF FINANCIAL OFFICER 244372 0 36278 0 0 0 0 0 23422 0 304072 0 0 0 EDWARD DAVID EVP, CHIEF CUSTOMER OFFICER START 10 62740 0 87500 0 0 0 0 0 5716 0 155956 0 0 0 REYES JOHN EVP, CHIEF CUSTOMER OFFICER THRU 7/1 136615 0 30456 0 0 0 0 0 11578 0 178649 0 0 0 PAUL FRENTSOS EVP, COO 238248 0 31369 0 0 0 0 0 20822 0 290439 0 0 0 HUBERTUS FUNKE EVP, CHIEF TOURISM 186004 0 16323 0 0 0 0 0 9431 0 211758 0 0 0 KENLEY MOY VP, NATIONAL SALES 187808 0 26436 0 0 0 0 0 11780 0 226024 0 0 0 LYSA LEWIN SVP, CITYWIDE SALES 175327 0 34243 0 0 0 0 0 32632 0 242202 0 0 0 CHRISTINA HOPEMAN VP, INFO/TECH 170651 0 18142 0 0 0 0 0 27820 0 216613 0 0 0 TODD O'LEARY VP, PARTNERSHIP 147988 0 13690 0 0 0 0 0 10197 0 171875 0 0 0 LEONIE PATRICK SR. DIR, CITYWIDE SALES 148956 0 23858 0 0 0 0 0 26797 0 199611 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS PROVIDED ELECTRONICALLY TO THE GOVERNING BODY WITH REPORTABLE COMPENSATION AVAILABLE UPON REQUEST. FORM 990, PART VI, SECTION B, LINE 12C THE CONFLICT OF INTEREST AND ANTI-TRUST STATEMENTS ARE REVIEWED BY EACH OFFICER, DIRECTOR OR KEY EMPLOYEE AT THE BEGINNING OF EACH MEETING. FORM 990, PART VI, SECTION B, LINE 15 OFFICERS SALARIES ARE REVIEWED AND APPROVED BY THE COMPENSATION COMMITTEE. COMPENSATION OF THESE PERSONS ARE DETERMINED BY USING DATA SUCH AS COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED PERSONS IN FUNCTIONALLY COMPARABLE POSITIONS AT SIMILARLY SITUATED ORGANIZATIONS. THE ORGANIZATION KEEPS DOCUMENTATION WITH RESPECT TO THE ABOVE PROCESS. FORM 990, PART VI, SECTION C, LINE 18 THE FORM 990 - RETURN OF ORGANIZATION EXEMPT FROM INCOME TAX IS AVAILABLE FOR PUBLIC INSPECTION UPON REQUEST. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION WILL PROVIDE COPIES TO ANYONE REQUESTING ONE OF THESE FORMS IN WRITING. FORM 990, PART XII, LINE 2C: THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR SAN FRANCISCO TRAVEL FOUNDATION ONE FRONT STREET SUITE 2900 SAN FRANCISCO CA 94111 810618666 TO HELP PREPARE FUTURE INDUSTRY LEADERS CA 501(C)(3) LINE 10 SAN FRANCISCO TRAVEL ASSOCIATION 1 SAN FRANCISCO TOURISM IMPROVEMENT DISTRICT MANAGEMENT CORP ONE FRONT STREET SUITE 2900 SAN FRANCISCO CA 94111 264814856 TO ADVANCE AND PROMOTE THE HOTEL AND TOURISM INDUSTRY WITHIN SAN FRANCISCO CA 501(C)(6) 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0