2019-08-06T09:55:03-05:00 2018-09-30 742900215 MAXWELL LOCKE & RITTER LLP 401 CONGRESS AVENUE SUITE 1100 AUSTIN TX 787019682 990 2017-10-01 752648097 AUSTIN CONVENTION AND VISITORS BUREAU AUST 5124745171 111 CONGRESS AVENUE NO 700 AUSTIN TX 78701 GINA PALMERTREE DIRECTOR OF FINANCE 5124745171 2019-07-25 1 SEAN HOLCOMB P01249221 5123703200 2019-07-25 168.215.174.114 2019-07-25 16:23:50 CD P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 756F3E812B54EFE2FB3A1EFCD71C893746B6C6A5 2017 2019-02-21 02:37:17Z VISIT AUSTIN THOMAS NOONAN 111 CONGRESS AVENUE NO 700 AUSTIN TX 78701 17730623 0 X WWW.VISITAUSTIN.ORG X 1998 TX MARKETING AUSTIN NATIONALLY AND INTERNATIONALLY AS A PREMIER BUSINESS AND LEISURE DESTINATION. 29 29 80 5 0 48050 0 0 16735421 15987329 3633 6011 298040 826085 17037094 16819425 500424 700000 0 0 5726753 5758060 0 0 0 10318784 10251719 16545961 16709779 491133 109646 11303310 10507296 3072135 2227481 8231175 8279815 X PROMOTING CONVENTIONS, TRAVEL AND TOURISM IN AND TO THE CITY OF AUSTIN, AND PROVIDING RELATED SERVICES TO CONVENTION ATTENDEES, TRAVELERS, AND TOURISTS. 0 0 FOR 2018 - CONVENTION SALES GENERATED 729,435 HOTEL ROOM NIGHTS (111% OF GOAL). CONVENTION CENTER BOOKINGS REPRESENTED 253,747 OF THOSE ROOM NIGHTS (110% OF GOAL). 3,488 LEADS WERE GENERATED REPRESENTING OVER 4.2 MILLION ROOM NIGHTS. SIGNIFICANT BOOKINGS INCLUDE: - RESTAURANT FACILITY MANAGEMENT ASSOCIATION 19-FEB 1,700 - INDEED MAY 2019 AND 2020 1,500 - SCENTSY, INC. 19-JUL 7,000 - PURE STORAGE 19-SEP 2,500 - PIVOTAL 19-OCT 3,000 - MCKESSON 20-JUL 5,000 - SPICEWORKS 20-SEP 4,000 - ATHENAHEALTH, INC. 20-OCT 3,000 - SIRIUSDECISIONS INC. MAY 2021 AND 2022 5,000 - TEXAS ASSOCIATION OF SECONDARY SCHOOL PRINCIPALS JUNE 2021 AND 2022 2,600 - NATIONAL ASSOCIATION OF COUNTIES 21-JUL 3,200 - AMERICAN ASSOCIATION OF GYNECOLOGIC LAPAROSCOPISTS NOVEMBER 2021 2,500 - AMERICAN MEDICAL SOCIETY FOR SPORTS MEDICINE 22-APR 1,700 - GOVERNMENT FINANCE OFFICERS ASSOCIATION 22-JUN 6,000 - AMERICAN SCHOOL COUNSELOR ASSOCIATION 22-JUL 3,200 - NATIONAL ELECTRICAL CONTRACTORS ASSOCIATION 22-OCT 6,000 - SOCIETY OF HOSPITAL MEDICINE 23-MAR 2,500 - TEXAS LIBRARY ASSOCIATION 23-APR 8,000 - AMERICAN SOCIETY OF PLASTIC SURGEONS 23-OCT 5,500CONVENTION SERVICES PROVIDED MEETING SERVICES TO 2,364 MEETINGS AND PROVIDED 6,912 HOURS OF REGISTRATION STAFFING FOR MEETINGS AND CONVENTIONS. ADDITIONALLY, CONVENTION SERVICES CONDUCTED 121 SITE VISITS AND PLANNING MEETINGS. CONVENTION HOUSING ASSIGNED 6,717 RESERVATIONS. THE TEAM ALSO MET WITH 174 LOCAL BUSINESSES TO EDUCATE THEM ON WORKING WITH THE CONVENTION AND MEETINGS MARKET IN AUSTIN. THE AUSTIN SPORTS COMMISSION GENERATED 68,247 HOTEL ROOM NIGHTS AND GENERATED 58 LEADS AND COMPLETED 10 SITE VISITS. SIGNIFICANT BOOKINGS INCLUDE: - AUSTIN MARATHON IN FEBRUARY 2018 BRINGING IN 15,337 RUNNERS. - THE SPRING LEAGUE IN MARCH/APRIL 2018 BRINGING IN 160 NFL/CFL CALIBER ATHLETES FOR A TWO-WEEK SCOUTING COMBINE. - TRIPLE CROWN SPORTS IN JULY 2018 BRINGING IN 3,600 SOFTBALL PLAYERS. - USA BMX FOR SEPTEMBER 2019 BRINGING IN 2,000 RACERS.LARGE EVENTS HOSTED IN AUSTIN: - DELL MATCH PLAY IN MARCH 2018 WITH 10,000 ATTENDEES. - FIA WORLD RALLYCROSS IN SEPTEMBER 2018 WITH 18,526 ATTENDEES.THE AUSTIN FILM COMMISSION FACILITATED OVER 49,498 PRODUCTION LEADS AND GENERATED 172 LOCATION PACKAGES FOR POTENTIAL PROJECTS. PRODUCTION STARTS WERE AT 61 FOR THE YEAR, LEADING TO 805 PRODUCTION DAYS.AUSTIN'S ESTABLISHED DIGITAL EFFORTS CONTINUED TO GROW: WE HAD 2,696,719 UNIQUE VISITS TO OUR WEBSITE, AUSTINTEXAS.ORG, A 27% INCREASE OVER THE PREVIOUS YEAR. OUR AUSTIN INSIDER BLOG HAD 1,512,168 PAGEVIEWS, WHICH WAS A 144% INCREASE. LOOKING AT SOCIAL MEDIA MARKETING, FANS ON ALL OUR SOCIAL MEDIA ACCOUNTS COMBINED WERE UP 9% WITH OUR VISITAUSTINTX INSTAGRAM ACCOUNT GROWING 18%. OUR TOTAL IMPRESSIONS FOR ALL OF OUR SOCIAL MEDIA ACCOUNTS WAS 55.6 MILLION AND WE HAD 453,800 ENGAGEMENTS. INCREASING TRAVELER PREFERENCE AND USE OF DIGITAL MEDIA ALSO EXTENDS TO OUR PUBLICATIONS AS EVIDENCED BY NUMBER OF VISITOR GUIDE REQUESTS: 133,147. SUBSCRIBERSHIP FOR OUR LEISURE EMAIL MARKETING PROGRAM CONTINUES TO GROW: WE HAD 249,680 SUBSCRIBERS. OUR AUSTIN INSIDER BLOG HAD 545,834 UNIQUE PAGEVIEWS, WHICH WAS A 100% INCREASE. PUBLICITY GENERATED BY THE COMMUNICATIONS DEPARTMENT TOTALED A CIRCULATION OF MORE THAN 400 MILLION MEDIA VIEWS AND IMPRESSIONS. IT INCLUDED COVERAGE IN SUCH NATIONAL AND INTERNATIONAL MEDIA OUTLETS AS FORBES, LONELY PLANET, FOOD NETWORK, THE GOLF CHANNEL, HARPER'S BAZAAR, GAY STAR NEWS, NATIONAL GEOGRAPHIC TRAVELER AND TATLER.BUILDING ON THE SUCCESS OF EXPERIENTIAL MARKETING WITH THE AUSTIN AIRSTREAM TRAILER, THE TRAILER HIT THE ROAD AGAIN ON A WEST COAST TOUR MAKING STOPS IN DENVER, CO; LOS ANGELES, CA; SEATTLE, WA; AND MULTIPLE EVENTS IN PORTLAND, OR. RESULTS: - TOTAL OVERALL IMPRESSIONS: 11.4M - ONSITE EVENT IMPRESSIONS: 1.1M - TOTAL DIGITAL ENGAGEMENTS: 7.2M - EARNED MEDIA IMPRESSIONS: 3.1M - FLYWAY SWEEPSTAKES ENTRIES: 14,808 - VISITAUSTIN.ORG LANDING PAGE VIEWS: 35,917 - HOSTED 6 PERFORMANCES BY AUSTIN-BASED MUSICIANS MUSIC MARKETING OFFICE PROVIDED BOOKING REFERRALS FOR AUSTIN MUSICIANS FOR 279 EVENTS AND HAD A TOTAL OF 1069 MUSIC INQUIRIES. THE MUSIC OFFICES' KEY ACCOMPLISHMENTS INCLUDE: ATTENDED/HOSTED MEDIA AT AUSTIN CITY LIMITS FESTIVAL, HOT LUCK FOOD & MUSIC FESTIVAL, SOUTH BY SOUTHWEST MUSIC FESTIVAL AND CONFERENCES, LEVITATION MUSIC FESTIVAL. THE VISIT AUSTIN EXPERIENTIAL WEST COAST TOUR WHICH SAW OVER 11.4MM IMPRESSIONS (DIGITAL/IN PERSON/EARNED MEDIA), AND FEATURED 6 HIGH-PROFILE PERFORMANCES FROM AUSTIN ARTISTS. IN ADDITION, THE MUSIC OFFICE HOSTED AUSTIN MUSIC SHOWCASES AND PERFORMANCES NATIONALLY IN: PHILADELPHIA, NASHVILLE, NYC, DC, CHICAGO, DALLAS, ORLANDO, LOS ANGELES, PORTLAND, DENVER AND MORE AS WELL AS INTERNATIONAL EVENTS IN LONDON (UK), MEXICO CITY (MX), AND TORONTO (ON) IN CONJUNCTION WITH THE BUREAU'S SALES AND MARKETING EFFORTS. THEY ALSO PARTNERED WITH ACL LIVE IN THEIR LIVE MUSIC SERIES, "THE WINE DOWN, AND THE MUSIC INDUSTRY MANAGER WAS A MEMBER OF THE HAAM (HEALTH ALLIANCE OF AUSTIN MUSICIANS) DEVELOPMENT COUNCIL. SHOWCASED 21 AUSTIN BUSINESSES DURING THE TOUR. THE TOURISM DEPARTMENT PARTICIPATED IN TRAVEL TRADESHOWS, SALES MISSIONS, HOSTED EDUCATIONAL FAMILIARIZATION TRIPS AND SITE VISITS TARGETING LEADING DOMESTIC AND INTERNATIONAL TRAVEL TRADE CLIENTS FROM THE USA, CANADA, MEXICO, EUROPE, AUSTRALIA, AND ASIA. THE AUSTIN CONVENTION AND VISITORS BUREAU'S TOURISM DEPARTMENT FOCUSED ON ACHIEVING DIRECT GROWTH WITH TOUR PROVIDERS AND PARTNERSHIPS WITH MAJOR INDUSTRY ENTITIES INCLUDING BRAND USA, UNITED STATES TRAVEL ASSOCIATION, AND THE TEXAS TOURISM OFFICE. IN FY 2017-2018, THE TOURISM DEPARTMENT ISSUED PARTNER LEADS AND WAS SUCCESSFUL IN INCREASING PRODUCT IN ALL MARKETS. THE TOURISM STAFF ALSO WORKED WITH AUSTIN AIRPORT TO SECURE SERVICE WITH LUFTHANSA AIRLINES AND WESTJET AIRLINES. BOTH AIRLINES LAUNCHED NONSTOP SERVICE TO AUSTIN IN MAY 2019. VISIT AUSTIN'S ADVERTISING EFFORTS CONTINUED TO GENERATE AWARENESS OF AND INTEREST IN AUSTIN AS A TRAVEL DESTINATION THROUGH TARGETED MEDIA CHANNELS AND CREATIVE MESSAGING THAT EMPHASIZED THE LIVE MUSIC CAPITAL OF THE WORLD BRAND. THE CAMPAIGN GENERATED MORE THAN 181M ONLINE IMPRESSIONS WITH AN AVERAGE CLICK-THROUGH RATE OF 1.15%, MORE THAN TWENTY TIMES THE INDUSTRY BENCHMARK OF 0.05% ACCORDING TO DOUBLECLICK (GOOGLE DISPLAY ADVERTISING). A MIX OF NEW AND PROVEN MARKETING TACTICS WORKED TOGETHER TO EXCEED GOALS AND DELIVER INSIGHTS FOR FUTURE INITIATIVES. PARTNERING WITH NATIONAL INFLUENCERS PROVIDED AN EXTENDED REACH FOR VISIT AUSTIN THROUGH SOCIAL MEDIA ENGAGEMENT AND EXCLUSIVE CONTENT REACHING MORE THAN 550K UNIQUE USERS WITH AN ENGAGEMENT RATE OF 2.79%, EXCEEDING INDUSTRY BENCHMARKS BY 85%. CUSTOM ONLINE VIDEO ALSO PROVED TO BE A VALUABLE ASSET, EARNING OVER 2.6M VIEWS. OUR HERITAGE AND DIVERSITY ADVERTISING EFFORTS DELIVERED OVER 9M IMPRESSIONS, GARNERING AN OVERALL 0.12% CLICK-THROUGH RATE. ESTIMATED HOTEL REVENUE DIRECTLY ATTRIBUTED TO VISIT AUSTIN MARKETING WAS $25,059,905. 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 195 0 1 80 1 1 1 0 0 0 0 0 X 29 29 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X GINA PALMERTREE 5124745171 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 GENE MCMENAMIN BOARD CHAIR 1.00 X X 0 0 0 JILL GRIFFIN IMMEDIATE PAST CHAIR 1.00 X X 0 0 0 GREG CHANON DIRECTOR 1.00 X 0 0 0 ALBERT BLACK DIRECTOR 1.00 X 0 0 0 RANDY CLARKE DIRECTOR 1.00 X 0 0 0 MARK TESTER AT LARGE 1.00 X 0 0 0 GLENN WEST AT LARGE 1.00 X 0 0 0 SCOTT BLALOCK DIRECTOR 1.00 X 0 0 0 BILLY CARTER DIRECTOR 1.00 X 0 0 0 JENNIFER CURRIER DIRECTOR 1.00 X 0 0 0 JOHN DAIGRE DIRECTOR 1.00 X 0 0 0 MICHAEL GIRARD DIRECTOR 1.00 X 0 0 0 ROB GILLETTE DIRECTOR 1.00 X 0 0 0 ROB HAGELBERG DIRECTOR 1.00 X 0 0 0 KERRY HALL DIRECTOR 1.00 X 0 0 0 TAM HAWKINS DIRECTOR 1.00 X 0 0 0 JESSE HERMAN DIRECTOR 1.00 X 0 0 0 CINDY LO DIRECTOR 1.00 X 0 0 0 GARY MANLEY DIRECTOR 1.00 X 0 0 0 SKEETER MILLER DIRECTOR 1.00 X 0 0 0 JACK MURRAY DIRECTOR 1.00 X 0 0 0 FORREST PREECE DIRECTOR 1.00 X 0 0 0 RODNEY SIEBELS DIRECTOR 1.00 X 0 0 0 FRANK SPILLMAN DIRECTOR 1.00 X 0 0 0 TOM STACY DIRECTOR 1.00 X 0 0 0 STEVEN STOUT DIRECTOR 1.00 X 0 0 0 TOM VOSS DIRECTOR 1.00 X 0 0 0 MARK WASHINGTON DIRECTOR 1.00 X 0 0 0 ROBERT WATSON DIRECTOR 1.00 X 0 0 0 TOM NOONAN PRESIDENT & CEO 40.00 1.00 X 409874 0 50078 STEPHEN GENOVESI SENIOR VICE PRESIDENT-SALES 40.00 X 228373 0 38828 JULIE CHASE VICE PRESIDENT-CMO 40.00 X 163086 0 33520 MARY KAY HACKLEY VICE PRESIDENT-STRATEGIC ALLIANCES 40.00 X 139952 0 23638 AMY BROWN DIRECTOR OF SALES 40.00 X 139680 0 19614 SARAH MCCABE DIRECTOR - CENTRAL REGIONAL SALES 40.00 X 132104 0 13280 JAMES DOHERTY DIRECTOR - EASTERN REGIONAL SALES 40.00 X 119682 0 21804 KRISTEN PARKER DIRECTOR - EASTERN REGIONAL SALES 40.00 X 110881 0 29995 LINDA ATKINS VICE PRESIDENT OF SERVICES 40.00 X 123481 0 17215 1567113 0 247972 9 0 1 0 LATINWORKS 410 BAYLOR STREET AUSTIN TX 78703 ADVERTISING 2649710 COUSINS PROPERTIES PO BOX 207479 DALLAS TX 75320 OFFICE LEASE 777357 C3 PRESENTS 1645 E 6TH ST STE 150 AUSTIN TX 78702 EVENT PRODUCTION 556365 DEERE & CO 131 S DEARBORN CHICAGO IL 60603 EVENT TRUST FUND REIMBURSEMENT 549459 BRAND USA 1725 EYE ST NW STE 800 WASHINGTON DC 20006 REPRESENTATION FEE 250000 9 GOV'T CONTRACTS-AUSTIN 900099 15245700 15245700 SPONSORSHIPS 900099 636572 636572 HOUSING & REGISTRATION SERVICES 900099 98887 98887 BROCHURE RACK PLACEMENT 900099 6170 6170 15987329 6011 6011 68 68 1234918 911198 323720 323720 PCMA CONVENTION REIMBURSEMENT 900099 498876 498876 OTHER REVENUE 900099 3421 3421 502297 16819425 16813346 0 6079 700000 1087349 3604831 192986 550877 322017 245458 21150 290248 5415224 627693 1031667 631603 936717 17354 374495 218518 47162 DUES AND SUBSCRIPTIONS 203755 RESEARCH 180380 MISCELLANEOUS 10295 16709779 1491 1491 7659830 5981962 1213772 2015989 197945 200407 643896 985689 1900384 1021358 1082638 879026 444953 383947 58785 58785 11303310 10507296 1259787 535348 663990 994845 26450 87818 466321 655587 609470 3072135 2227481 X 8226800 8275440 4375 4375 8231175 8279815 11303310 10507296 109646 -61006 0 X X 0 1 X 1 0 1255288 674652 580636 609448 327547 281901 35648 19159 16489 879026 DEFERRED COMPENSATION OBLIGATION 383947 DEFERRED LEASE OBLIGATION 225523 609470 17271455 -61006 513036 452030 16819425 0 16819425 17145281 513036 -77534 435502 16709779 0 16709779 PART XII, LINE 2D - OTHER ADJUSTMENTS: AUSTIN COMMISSION ON SPORTS -77,534. 1 THE CONTEMPORARY AUSTIN - LAGUNA GLORIA 3809 WEST 25TH STREET AUSTIN TX 78731 741233816 501(C)(3) 47455 HISTORICAL PRESERVATION JOURDAN-BACHMAN PIONEER FARMS 10621 PIONEER FARMS DRIVE AUSTIN TX 78754 746060685 501(C)(3) 47000 HISTORICAL PRESERVATION BARTON SPRINGS CONSERVANCY 2100 STAMFORD LANE AUSTIN TX 78703 472739802 501(C)(3) 45000 HISTORICAL PRESERVATION MAYFIELD PARKCOMMUNITY PROJECT 2704 MACKEN AUSTIN TX 78703 742380174 501(C)(3) 38190 HISTORICAL PRESERVATION CITY OF AUSTIN - PARKS & RECREATION DEPT PO BOX 1088 AUSTIN TX 78767 746000085 GOV 23500 HISTORICAL PRESERVATION HUSTON-TILLOTSON COLLEGE 900 CHICON STREET AUSTIN TX 78702 741180151 501(C)(3) 18000 HISTORICAL PRESERVATION 6 PART I, LINE 2: THE AUSTIN CITY COUNCIL APPROVES THE TOTAL ACVB BUDGET/MARKETING PLAN, WHICH INCLUDES THE HERITAGE GRANTS, BUT DOES NOT ALLOCATE A SPECIFIC AMOUNT FOR HERITAGE GRANTS. THE GRANT APPLICATIONS ARE THEN REVIEWED BY ACVB AND THOSE THAT ARE APPROVED BY ACVB ARE THEN FORWARDED TO THE HISTORIC LANDMARK COMMISSION. THE COMMISSION DETERMINES HOW MUCH EACH APPROVED GRANT APPLICANT WILL RECEIVE. ACVB IS IN CHARGE OF DETERMINING THE TOTAL AMOUNT OF THE HERITAGE GRANTS TO BE GIVEN EACH YEAR AND HAS DECISION AUTHORITY ON WHICH PROJECTS ARE ELIGIBLE FOR THE GRANTS. ACVB PAYS WHEN THE GRANTEE SUBMITS EXPENSES FOR REIMBURSEMENT AND A PHYSICAL INSPECTION IS DONE ON THE PROPERTY TO ENSURE THAT THE REPAIR WORK MET WITH THE GRANT SPECIFICATIONS. X X X X 0 0 0 TOM NOONAN PRESIDENT & CEO 316874 0 93000 0 0 0 22781 0 27297 0 459952 0 0 0 STEPHEN GENOVESI SENIOR VICE PRESIDENT-SALES 184792 0 43581 0 0 0 16424 0 22404 0 267201 0 0 0 JULIE CHASE VICE PRESIDENT-CMO 131777 0 31309 0 0 0 24000 0 9520 0 196606 0 0 0 MARY KAY HACKLEY VICE PRESIDENT-STRATEGIC ALLIANCES 113091 0 26861 0 0 0 14130 0 9508 0 163590 0 0 0 AMY BROWN DIRECTOR OF SALES 112800 0 26880 0 0 0 9778 0 9836 0 159294 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY SENIOR STAFF, THE EXECUTIVE COMMITTEE AND THE BOARD OF DIRECTORS PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION REVIEWS THE REQUIRED ANNUAL DISCLOSURES AS PROVIDED BY OFFICERS, DIRECTORS AND KEY EMPLOYEES TO ENSURE COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15 A SURVEY OF SALARY INFORMATION IS PROVIDED BY THE DESTINATION MARKETING ASSOCIATION INTERNATIONAL AND IS USED IN DETERMINING COMPENSATION IN CONJUNCTION WITH REVIEWS BASED ON OBJECTIVE CRITERIA. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART XII, LINE 2C: THE ORGANIZATION'S OVERSIGHT PROCESS AND ITS PROCESS FOR SELECTION OF AN INDEPENDENT ACCOUNTANT DID NOT CHANGE DURING THE TAX YEAR. AUSTIN COMMISSION ON SPORTS 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 205632288 RECRUIT, RETAIN AND GROW PROFESSIONAL, COLLEGIATE AND AMATEUR SPORTING EVENT TX 501(C)(6) 0 VISIT AUSTIN FOUNDATION 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 824997347 DEVELOP AND PROMOTE EDUCATION, JOB TRAINING AND CAREER OPPORTUNITIES TX 501(C)(3) LINE 12A, I 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0